1.

HYUNDAI MOTORS INDIA LIMITED

a. Introduction
Established in year 1996, Hyundai Motor India Ltd. is a sub division of the giant South
Korean multi national, the Hyundai Motor Company. It is Korea's top automobile manufacturer,
capturing the Indian market and giving a strong competition to its rivals in the same segment.
The company success story is based on a profitable Indian - Korean partnership where Indian
skills and workmanship combine with Korean design and technology to produce one of the best
cars.
In the year 1997, its sales revenue had touched 8.24 billion. The Hyundai Santro is giving tough
competition to other segments and has been designed in India at the integrated auto-
manufacturing unit at Irrungattukatoi near Chennai. This plant is capable of producing 1,20,000
cars, 1,30,000 engine and transmission systems annually.

It is planned to invest another $1 billion in manufacturing more critical components by the year
2001. Equipped with latest technology, machinery, international quality press, body and paint
shops all across the world, the company has set more than 70 dealer workshops. The company
has incorporated state-of-the-art manufacturing plant near Chennai that tells about some of the
most developed production, quality and testing potentials in the country.

According to a company release, the rise in production will help the company increase its export
destinations to 95 countries by the end of this year. Apart from offering global technology
products, Hyundai motors has also been appreciated with the benchmark ISO 14001 certification
for its sustainable environment management practices. To cater with the differing and growing
needs of the market, company hopes to increase its presence in the Indian market with coming up
new models.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company
(HMC), South Korea and is the largest passenger car exporter and the second largest car
manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The
A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the
Verna, the A5 segment includes the Sonata Transform.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most
advanced production, quality and testing capabilities in the country. To cater to rising demand,
HMIL commissioned its second plant in February 2008, which produces an additional 300,000
units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global
technology, HMIL has set up a modern multi-million dollar research and development facility in
the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering
and ensure quick turnaround time to changing consumer needs.

As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to
achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more
than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has
been the number one exporter of passenger car of the country for the sixth year in a row.
To support its growth and expansion plans, HMIL currently has a 295 strong dealer network and
591 strong service points across India, which will see further expansion in 201

b. MODELS OF HYUNDAI:
Hyundai Motor India Limited (HMIL) was established in 1996 and is a wholly owned subsidiary
of South Korean multi national, Hyundai Motor Company. HMIL is the fastest growing and the
second largest car manufacturer in India and presently selling 30 variants of passenger cars in six
segments.

The Company has set up more than 70 dealer workshops that are equipped with the latest
technology, machinery, and international quality press, body and paint shops, across the country,
thereby providing a one-stop shop for a Hyundai customer. Hyundai also has a fleet of 78
emergency road service cars that can provide emergency service to all its customers anytime,
anywhere.

MODELS OF HYUNDAI MOTORS CARS

MODEL TYPE
Hyundai Santro Mid Size

• Santro XK
• Santro XK (Non AC)
• Santro XL
• Santro XO
• Santro AT
• Santro CNG
Hyundai Getz Mid Size

• Getz GLS
• Getz GLX
• Getz GVS
Hyundai Accent Mid Size

• Accent GLE
• Accent GLS
• Accent Viva
 • Accent Viva CRDi
• Accent CRDi
Hyundai Elantra Mid Size

• Elantra GT
• Elantra CRDi
• Elantra GLS

Hyundai Verna Mid Size

• Verna i (Petrol)
• Verna Xi (Petrol)
• Verna XXi (Petrol)
• Verna CRDi VGT
Hyundai Sonata Premium

• Embera 2.4 M/T

• Embera 2.4 A/T
• Embera H-Matic
Hyundai Tucson SUV
Hyundai Terracan SUV
Hyundai Getz Prime Mid Size

• Getz Prime 1.1 GLE

• Getz Prime 1.1 GVS
• Getz Prime 1.3 GLS
• Getz Prime 1.3 GLX
 a. Sales and trends of Hyundai:

Since inception, HMIL has dominated the automobile market with the reputation of being the
fastest growing automobile manufacturer in India. HMIL's growth has been driven by
volume-oriented revenues coupled with technological soundness and superior designs.

A major force in the Indian automobile scenario, HMIL is the second largest manufacturer in
India. Focusing on the latest technologies and innovative marketing strategies, HMIL has
carved out a niche for itself in the market today with most of its models leading in their
respective segments. It’s been a long journey from just 8,447 units in 1998, till today when
HMIL has become a key player in driving the industry growth year after year.

HMIL, continuing its tradition of being the fastest growing passenger car manufacturer,
registered a total sales of 559,870 vehicles in the calendar year (CY) 2009, an increase of 14.4
percent over CY 2008. In the domestic market it clocked a growth of 18.1 percent as
compared to 2008 with 289,863 units, while overseas sales grew by 10.7 percent, with export
of 270,007 units.

1.1.GRAPH SOWING NETS SALES OF HYUNDI FROM 2000-

2009:

1.2. TABLE SOWING NETS SALES OF HYUNDI FROM 2000-

2009:

year exports domestic total

2000 3,823 81,628 85451
2001 6,092 83932 90024
2002 8245 102800 111045
 2003 30416 120308 150724
2004 75871 139759 215630
2005 96560 156291 252851
2006 113339 186174 299513
2007 126749 200412 327161
2008 243919 245397 489316
2009 270007 289863 559870

AVERAGE SALES OF HYUNDAI: 258158.5 CRORES

1.3. TREND ANALASIS OF HYUNDAI SALES FROM THE GIVEN DATA:

The estimated sales of Hyundai in the year 2011 and 2012 are 598088 and 650385.With the
graph we can understand that there is a tremendous growth in the sales of Hyundai in domestic
and exports

1. TATA MOTORS LIMITED

a) Introduction

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.
92,519 crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each
segment, and among the top three in passenger vehicles with winning products in the compact,
midsize car and utility vehicle segments. The company is the world's fourth largest truck
manufacturer, and the world's second largest bus manufacturer.
The company's 24,000 employees are guided by the vision to be "best in the manner in which we
operate, best in the products we deliver, and best in our value system and ethics."
Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India.
Over 5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The
company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune
(Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).
Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat
Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat
powertrains. The company is establishing a new plant at Sanand (Gujarat). The company's
dealership, sales, services and spare parts network comprises over 3500 touch points; Tata
Motors also distributes and markets Fiat branded cars in India.
Tata Motors, the first company from India's engineering sector to be listed in the New York
Stock Exchange (September 2004), has also emerged as an international automobile company.
Through subsidiaries and associate companies, Tata Motors has operations in the UK, South
Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two
iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial
Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo
Commercial Vehicles Company has launched several new products in the Korean market, while
also exporting these products to several international markets. Today two-thirds of heavy
commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors
acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and
subsequently the remaining stake in 2009. Hispano's presence is being expanded in other
markets. In 2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global
leader in body-building for buses and coaches to manufacture fully-built buses and coaches for
India and select international markets. In 2006, Tata Motors entered into joint venture with
Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the
company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun
production of the Xenon pickup truck, with the Xenon having been launched in Thailand in
2008.
Tata Motors is also expanding its international footprint, established through exports since 1961.
The company's commercial and passenger vehicles are already being marketed in several
countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It
has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia,
Senegal and South Africa.
The foundation of the company's growth over the last 50 years is a deep understanding of
economic stimuli and customer needs, and the ability to translate them into customer-desired
offerings through leading edge R&D. With over 3,000 engineers and scientists, the company's
Engineering Research Centre, established in 1966, has enabled pioneering technologies and
products. The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in
India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first
indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in
1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch,
Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new
segment by launching the Tata Ace, India's first indigenously developed mini-truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the
world have been looking forward to. The Tata Nano has been subsequently launched, as planned,
in India in March 2009. A development, which signifies a first for the global automobile
industry, the Nano brings the comfort and safety of a car within the reach of thousands of
families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation
cost).
Designed with a family in mind, it has a roomy passenger compartment with generous leg space
and head room. It can comfortably seat four persons. Its mono-volume design will set a new
benchmark among small cars. Its safety performance exceeds regulatory requirements in India.
Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall
pollutants, it has a lower pollution level than two-wheelers being manufactured in India today.
The lean design strategy has helped minimise weight, which helps maximise performance per
unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures
that the car has low carbon dioxide emissions, thereby providing the twin benefits of an
affordable transportation solution with a low carbon footprint.
In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in
keeping with its pioneering tradition, by unveiling its new range of world standard trucks called
Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce
new benchmarks in India and match the best in the world in performance at a lower life-cycle
cost.
Tata Motors is equally focussed on environment-friendly technologies in emissions and
alternative fuels. . It has developed electric and hybrid vehicles both for personal and public
transportation. It has also been implementing several environment-friendly technologies in
manufacturing processes, significantly enhancing resource conservation
Through its subsidiaries, the company is engaged in engineering and automotive solutions,
construction equipment manufacturing, automotive vehicle components manufacturing and
supply chain activities, machine tools and factory automation solutions, high-precision tooling
and plastic and electronic components for automotive and computer applications, and automotive
retailing and service operations.
Tata Motors is committed to improving the quality of life of communities by working on four
thrust areas – employability, education, health and environment. The activities touch the lives of
more than a million citizens. The company's support on education and employability is focused
on youth and women. They range from schools to technical education institutes to actual
facilitation of income generation. In health, our intervention is in both preventive and curative
health care. The goal of environment protection is achieved through tree plantation, conserving
water and creating new water bodies and, last but not the least, by introducing appropriate
technologies in our vehicles and operations for constantly enhancing environment care.
With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.
b) MODELS OF TATA MOTORS CARS
MODELS OF TATA MOTORS CARS

MODEL TYPE
Hatchback Cars
Tata Indica V2 Turbomax
Premium-Cars
Tata Indigo e-CS
SUV
Tata Aria
 SUV
Range Rover 2010 Model
Mid-Size
Tata Indigo Manza
Tata Nano Small size
Safari Dicor SUV

• Safari DICOR VX
• Safari DICOR EX
• Safari DICOR LX
• Safari DICOR 2.2 VTT
Tata Indigo Mid-Size

• Petrol Variants
○ Indigo GLS
○ Indigo GLX
• Diesel Variants
○ Indigo LX
○ Indigo LS
• Tata Indigo LS Dicor
• Tata Indigo LX Dicor
Tata Indigo XL Mid-Size
Tata Indica Mid-Size

• Tata Indica V2
○ DLS
○ DLE
• Tata Indica V2 Xeta
○ GL
○ GLX
○ GLG
○ GLS
○ GLE
 • Tata Indica V2 Turbo
○ DLS
○ DLG
○ DLX
• Tata Indica V2 Dicor
○ DLS
○ DLG
Tata Indigo Marina SUV

• Indigo Marina LS-Diesel

• Indigo Marina -Petrol
○ Indigo Marina GLS
○ Indigo Marina GLX
• Indigo Marina LX Dicor
Tata Magic Small size
SUV
Tata Motors Sumo Grande MKII
Tata Indigo CS Premium-Cars

1. Maruti Suzuki

a. Introduction
Established in December 1983, Maruti Suzuki India Ltd. has ushered a revolution in the
Indian car industry. This car is meant for an average Indian individual which is affordable as
well as has elegant appeal. Maruti Suzuki India Ltd. is the result of collaboration of Maruti with
Suzuki of Japan. At this time, the Indian car market had stagnated at a volume of 30,000 to
40,000 cars for the decade ending 1983. This was from where Maruti took over.

The company has crossed the milestone of becoming the first Indian company in March 1994, by
manufacturing in totality one million vehicles. It is known for its mass-production and selling of
more than a million cars. Maruti Suzuki India Ltd. is the India's largest automobile company
which entered in the market with affirmed aim to render high quality fuel – efficient and low -
cost vehicles.
Sales figure in the year 1993 has reached up to 1,96,820. Maruti comes in a variety of models in
the 800 segment. Its cars operate on Japanese technology, pliable to Indian conditions and Indian
car users. By the year 1998-99, the company has modernize the existing facilities and expand its
capacity by 1,00,000 units.

Recently to ward off the growing competition, Maruti has completed Rs. 4 billion expansion
project at the current site, which has raised the total production capacity to over 3,20,000
vehicles per annum. With the coming of each and every year, the total production of the
company exceed by 4,00,000 vehicles.

In the small car segment it produces the Maruti 800 and the Zen. The big car segment includes
the Maruti Esteem and the Maruti 1000. Along with them, the company also manufactures
Maruti Omni. Other models includes Wagon R and the Baleno.

Headquarter in Gurgaon, on 17 September 2007, Maruti Udyog was renamed to Maruti Suzuki
India Limited. Both in terms of volume of vehicles sold and revenue earned, the company is
India's leading automobile manufacturers and the market leader in the car segment. Sales
recorded in June 2008, is Rs. 4,753.58 crores.

CARS

Maruti Suzuki Grand Omni Maruti Alto

Vitara 2.4 • 5 seater Maruti • Alto

Omni • Alto Lx
• 8 seater Maruti • Alto Lxi
Omni
• Alto K10 LXI
• LPG Maruti Omni
Maruti Zen Estilo Wagon R Versa
• Maruti Zen Estilo Lx • WagonR Lx • 5 seater
• Maruti Zen Estilo Lxi • WagonR Lxi • 8 seater ( DX & DX2)
• Maruti Zen Estilo Vxi • WagonR Vxi
• WagonR Ax
• WagonR Duo

New Wagon R

Maruti Esteem Baleno Swift

• Maruti Esteem Lx
• Maruti Esteem Lxi
• Maruti Esteem Vxi
• Baleno Sedan VXi • Swift LXi
• Baleno Sedan LXi • Swift VXi
• Swift ZXi
• Swift Diesel'Ldi'
• Swift Diesel 'Vdi'

Maruti Gypsy Maruti SX4 Maruti Zen Classic

• Hard top • Maruti SX4 Vxi
• Soft top • Maruti SX4 Zxi

Grand Vitara Swift DZire Maruti A-Star

Maruti Suzuki Ritz Maruti 800 Maruti Suzuki Alto Flash

• Maruti 800 STD BS Limited Edition
III
• Maruti 800 AC BS III
• Maruti 800 Duo

New Maruti Suzuki Zen New Maruti Suzuki SX4 Maruti Suzuki Concept
Estilo
R3

3.1. Table showing net sales of Maruti Suzuki

year sale
2003 1464
2004 5422
2005 8536
2006 11891
2007 15620
2008 17308
2009 12187
2010 24976
3.2. Graph showing sales of Maruti Suzuki

3.3.Tables showing the trend of sales in Maruti

x=
year-
year Y=sales 2006.5 x2 xy trend
2003 1464 -7 49 -10248 2656.62
2004 5422 -5 25 -27110 5376.3
2005 8536 -3 9 -25608 8095.98
2006 11891 -1 1 -11891 10815.66
2007 15620 1 1 15620 13535.34
2008 17308 3 9 51924 16255.02
2009 12187 5 25 60935 18974.7
2010 24976 7 49 174832 21694.38
2011 9 24414.06
2012 11 27133.74

3.4.Graph showing the trend line on sales for 2011 and 2012
Average sales of Maruti Suzuki is - 12175.5 crores

CASE STUDY ON TATA NANO

The Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed
primarily at the Indian market. The car is very fuel efficient, achieving around 26 kilometers per
liter on the highway and around 22 kilometers per liter in the city. It was first presented at the 9th
annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi, India.

IDEA GENERATION
So, how did TATA known for making lumbering trucks come out with a “cute as a bug “
car that its rivals could not built to a target price of 1 lakh?

“In India, a middle class family would travel by scooter in the classic, death defying Indian
fashion. The father would drive with his son on the floorboard in front of him and the mother
seated pillion, cradling her infant daughter in her arms. In India at that time, CARS for a young
family were far out of reach and isstill the same.”- Ratan Tata.
The concept behind the creation of the People’s Car was to fill the status void that was felt by the
middle class families.

TECHNICAL FEATURES OF THE TATA’S NANO CAR:

The Nano is a 33 PS car with a 623 cc rear engine and rear wheel drive,
and has a fuel economy of 4.55 L/100 km (21.97 km/L) under city road
conditions, and 3.85 L/100 km on highways (25.97 km/L). It is the first time a
two-cylinder non-opposed petrol engine will be used in a car with a single
balancer shaft. Tata Motors has reportedly filed multiple patents related to
the innovations in the design of Nano, with powertrain design alone having
34 patents. The head of Tata Motors' Engineering Research Centre, Girish
Wagh has been credited with being one of the brains behind Nano's design.

Speed of Tata Nano: Top speed - 105kmph

Dimension:
Length: 3.1m

Height: 1.6 m

Width: 1.5 m
Engine specifications for Tata Nano:
Rear-wheel drive
2-cylinder, 624 cc
33 bhp
Multi point fuel injection petrol engine
Engine is rear mounted
1st time a 2-cylinder gasoline engine was being used in a car with single
balancer shaft
Anti-vibe balancer shaft

Safety features for Tata Nano - The 1 Lakh cars:

Sheet metal body
Crumple zones
Intrusion resistant doors
Seat belts
Statistical Data giving the automobile
user in India:

TYPES OF VEHICLE OWNED:

 FREQUENCY PERCENTAG VALID CUMULATIV
E PERCENT E

PERCENT

VALID CAR 26 37.7 37.7 37.7

BIKE 17 24.6 24.6 62.3

CAR & BIKE 19 27.5 27.5 89.9

OTHERS 7 10.1 10.1 100.0

TOTAL 69 100.0 100.0

OWN PRESENTLY

From the 69 respondents 26 of them owned only car which is 37.7%, 17

respondents owned only bikes, contributed to 24.6% and there were 19 such
respondents who owned car as well as bikes, contributes to 27.9%, 7
respondents were there who didn’t had a car or a bike, who traveled in bus
or in autorikshaw or owned autorikshaw

TYPE OF CAR OWNED.

 TYPES OF CAR PWNED

FREQUENCY PERCENT VALID CUMULATIV

PERCENT E PERCENT

VALID SMALL 21 30.4 46.7 46.7

SEDAN 12 17.4 26.7 73.3

SUVS 9 13.0 20.0 93.3

PREMIUM 1 1.4 2.2 95.6

SMALL & 1 1.4 2.2 97.8

SUVS

SMALL & SEDAN

1 1.4 2.2 100.0
TOTAL
45 65.2 100.0
MISSING
SYSTEM 24 34.8
TOTAL 69 100.0

The car owners were asked to specify there car, i.e. class wise. This showed
that maximum were the small car owners and contributed to 46.7% of the
total.
STATISTICS OF INTERESTS TO BUY A
TATA NANO

INTERESTS TO BUY A TATA NANO

FREQUENCY PERCENT VALID CUMULATIVE
PERCENT PERCENT
VALID YES 35 50.7 50.7 50.7

NO 34 49.3 49.3 100.0

TOTA 69 100.0 100.0

L

A straight question, will you be buying “TATA NANO”, we thought that we

would receive a good positive response, but to our astonishment, the
response was almost 50/50.

WHAT INTENDED CUSTOMER TO BUY

TATA NAN

WHAT INTENDED CUSTOMER TO BUY TATA NANO

 FREQUEY PERCENT VALIDPERCENT CUMULATIVE

VALID PRICE 18 26.1 51.4 61.4

PRICE & 5 7.2 41.3 65.7

ESRVICE
1 1.4 2.9 68.6
PRICE,MILEAGE AND
SERVICE

PRICE,MILEAGE & 1 1.4 2.9 71.4

MAINTAINANCE

PRICE&MAINTAINANC 1 1.4 2.9 74.3

E
6 8.7 17.1 91.4
PRICE & MILEAGE
1 1.4 2.9 94.3
PRICE,MILE,SERMAIN,SAFTY
2 2.9 5.7 100.0
PRICE & SAFTY
35 50.7 100.0
TOTAL

34 49.3
MISSING SYSTEM
69 100.0
TOTAL

35 respondents were willing to buy TATA NANO, and the major factor was
PRICE, which inspired them to think for TATA NANO.

WILL TATA NANO PERFORM IN THE

MARKET
 WILL TATA NANO PERFORM IN THE MARKET
FREQUENCY PERCENT VALID CUMULATI
PERCENT VE
PERCENT

VALID 11 15.9 15.9 15.9

HIGHLY SUCCESSFUL

SUCCESSFUL 33 47.8 47.8 63.8

NEITHER SUCCESSFUL 20 29.0 29.0 92.8

NOR UNSUCCESSFUL

UNSUCCESSFUL
3 4.3 4.3 97.1

HIGHLY UNSUCCESSSFUL
2 2.9 2.9 100.0
TOTAL

69 100.0 100.0

On the success matter when we asked them 63.8% of the respondent said
that TATA NANO will be a success and 7.2% said it will be unsuccessful,
where as 29% of the respondent were clue less.

CONCLUSION
By the above study we came to know that the contribution of the automotive industry to GDP
has risen from 2.77% in 1992- 93 to 5% in 2005-06. The norms for Foreign Investment and
import of technology have also been progressively liberalized over the years for manufacture of
vehicles including passenger cars in order to make this sector globally competitive. At present
there are 15 manufacturers of passenger cars & multi utility vehicles, 9 manufacturers of
commercial vehicles, 16 of 2/3 wheelers and 14 of tractors besides 5 manufacturers of engines.

The Automobile Industry in the 22.30percent during the current financial year .The growth
32.31%. Commercial vehicles and passenger vehicles exports grew by19.10%and 9.37%
respectively. Exports of three wheelers segment declined by 1.85%.But in 2009 it was expected
to grow by 9%.Here in this study we have taken many automobile companies and there market
share in the GDP as well as how much share they are growth.

Here we had taken a case study of TATA NANO. In this study we had described about
features and what the performance of the product and what’s the market share. This shows that
the automobile industry in India is bound to cross opportunities like never before and is going to
play a key role in developing the economy.