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CPA Marketing Personal Notes

Ad creatives that do great
Video! Facebook likes video ads
Funny
Proven to work with data look on facebook or other social sites for generic topic then sort for
most popular
Have an angle
Whatever you do have a pattern interrupt text and image and content that's engaging and
relevant
Have the same text on your landing page headline in your ad copy as well for high relevance
score
Remember the people on social media( facebook are in a social mindset) so deliver funny or
and engaging content (funny is best or pattern interrupts that are interesting) then connect it to
offer threw how you creatively connect/bridge the two

Tip: start broad then run it then see what was cheaper and then change the adset and kill bad
creatives and then duplicate and rerun it (if you just edit an ad then it screws up the data built up
but do what you want)

Tip: Put FB Pixel on landing page for lookalike audience and you can make a look a like based
of video views but putting fb pixel on landing page for laa is best also if you talk to your affiliate
manager you can have them put your fb pixel in the offer so you can run a fb ad straight for
conversions! ( I like this secret the most!)

Tip: Use a tracker when your taking it serious and making consistent money, not necessary as a
beginner but helpful indeed

Tip: when starting a new ad campaign schedule the ad to start at 12 at night so it gets a
complete day of optimization and so you don't waste money!

Funnel builders:
Builderall (cheaper but harder to use)
Clickfunnels (easier but more money)
Lead pages
Etc

Coming up with an angle:

Be funny
Find pattern interrupt and creatively connect it to offer
Be direct and say the same copy that the offer has for you
Location
Connect 1 passion interest to offer (firemen and free iphone)
Gender
Current trend
Holiday
Birthday (everyone who has a birthday in the usa or other countrie!)
Etc but interests is the best one

Big Traffic Sources:

Facebook
Google
Youtube
Other Social Media Platforms
Mobile
Push Notification
Banner Ads
Media Buys
Influencers
Adult Traffic

Offers that do great!

Sweepstakes
Surveys
Loans
Any vertical basically except casino, nutra, weight loss, biz opp can be risky
Low barrier to entry for visitor
Cps offers you’ll need to grow an email list

The fundamental rules

Test
It's a numbers game invest $1 make $2+ back!
Let facebook ads run for a couple days and then look at the data
Kill the losers and scale the winners
Then set up a custom audience and then a lookalike audience and your set!
Use money to make money
There's more than 1 way to skin a cat
Come off as very professional on your landing page and ad copy but yes ad needs to be a
pattern interrupt (grab attention) basically keep things clean
Stick to what your told! Follow every step!

How to make great landing page

Look at offers landing page and copy the font, the colors, the background, the buttons, the
headline, etc! Make it basically the exact same!
I prefer 1 button straight to the offer (give them what they want quickly) or you can do a survey
landing page (explain mini win psychology)

The step by step process

Find an offer that's not spammy and is proven to convert (gravity, epc, conv, sort it)
Create landing page
Create ad and ad angle
Launch the ad with images or videos and ad sets to split test
Let it run for at least over a day but i prefer spend enough to get a ton o data (treat this like a
business!)
Then when you've got the data on everything then shut down the losing creative and ad sets
Then just run the winning creative and adset until the fb pixel had a ton of data!
Now big money time!!! Now go create a custom audience then lookalike audience with that pixel
data of people who have clicked to your landing page or watched over 80% of your video or
even if you talked to your affiliate manager and got your fb pixel in the offer for conversions then
that's the best pixel data!
Run the offer until dead (by the way some offers do have a cap so stay below that cap daily
profitably and your golden for a long time until the offer is taken down)
(I suggest keeping your daily budget low enough where you're going to get guaranteed
conversions daily below 200 conversions daily on your offers, but this is your choice, I just look
at it like what if I have 100 campaigns running to different offers bringing 100 conversions each
daily… plus by doing this your not triggering facebook's algorithm to ban you because your not
spending crazy amounts ;))