Model Outlet Standard.

Retail Key Accounts 11/28/2007 Grigory Dzhurinsky

Hypermarkets, Cash&Carry, Supermarkets, Discounters, Minimarkets Date Manager / Auditor

7th Continent, 18 bldq 2 Miklukho-Maklaya str. 1800 Sergey Tapil'sky (merch.)

Account's Name and Address Trading area, sq.m. Sales person / Merchandiser

Execution
Component Standard
Yes/No Comments / Opportunities / Priorities

RB ED 0.25L, RB SF 0.25L, RB ED 0.355L, RB ED 4-pack Yes

Distribution Bullit 0.25L, Bullit 0.5L No
OOS of Bullit 0.5

Pricing in line with recommendations for the sub-channel. Special pricing

Yes
Right Pricing within current actions
Visible price for each IPP Yes

Min 1 Red Bull IPP: Cooler or Display (Floor/Pallet or Carton) Yes

Entry zone Min 1 Red Bull advertising item Yes
Compliance with Merchandising Standards Yes
Min 1 RB IPP for every competitors’ IPP’s, but not less than 1 RB IPP for
Yes
3 cashiers: Cooler or Dispenser
Cash zone Min 1 Red Bull advertising item Yes
It's not allowed to place adv items
Compliance with Merchandising Standards Yes
2 IPP’s: Red Bull + Bullit: Presence on shelf (min 65% of category: RB -
Yes
Beverages/ 50%, Bullit - 15%)
Energy section Min 2 advertising items: Red Bull + Bullit No
It's not allowed to place adv items
Merchandising / Coolers

Compliance with Merchandising Standards Yes

Min 1 IPP of Red Bull/Bullit within promo calendar: Display: Floor/Pallet or
No
Promo zone (if Carton, or Shelf-end
Will be in Dec according to the calendar
exists) Min 1 advertising item: Red Bull or Bullit No
Compliance with Merchandising Standards No
Min 1 Red Bull IPP: Cooler or Display or Dispenser Yes
It's not allowed to place adv items, Dispenser is filled by 60%
Vodka section Min 1 Red Bull advertising item No
only
Compliance with Merchandising Standards No
Min 1 Red Bull IPP: Display or Dispenser Yes
Coffee section Min 1 Red Bull advertising item No It's not allowed to place adv items
Compliance with Merchandising Standards Yes
Min 2 Bullit IPP’s: Display or Dispenser No Bullit is on shelf only
Min 1 RB IPP for every main competitors’ IPP’s: Cooler or Customer’s
Yes
cooler or Display
Others It's not allowed to place adv items
Min 1 Red Bull advertising item No
Compliance with Merchandising Standards Yes
Coolers: min 1 in the store; min 1 per 750 sq.m. of the trading area; larger
# of Red Bull Yes
than 3000 sq.m. – min 4
IPP's
Other IPP’s: min 1 per 200 sq.m. of the trading area; larger than 2000 sq. m. – min 10 Yes
 I I I I I I

Model Outlet Checklist. Retail Key Accounts. Manager / Auditor Route ID

Hypermarkets Sales rep. Date

ISHYDHYP001

ISHYDHYP003
Code
COMPONENT PARAMETER

Hypercity Hightech-

RR - Liberty Plaza,
Store Name

City, Hyderabad

Tolichowki,
Hyderabad
Shaikpet
RB ED 250ml ( Singles ) P1 Y Y
Distribution RB SF 250ml ( Sugar Free ) P1
RB ED 4x250ml ( 4 Can Pack ) P2 Y Y
Prices are not higher than recommended for the format. Special pricing within current
Y Y
actions.
Right Pricing P1
Visible and clear price for each QPOD Y Y

Minimum 1 RB QPOD: Cooler or Floor display (pallet or carton) N N

Entry zone / First

Compliance with the Merchandising Standards (AVC elements) P1 N N
Positioning

Red Bull is ahead of competitors in traffic flow N N

Minimum 1 RB QPOD for every competitors’ QPOD’s, but not less than 1 RB
N N
Cash zone QPOD for 3 cashiers: Cooler or Dispenser P1
Compliance with the Merchandising Standards (AVC elements) N N

Red Bull min 65% of Energy drinks Y Y

Merchandising / Coolers

Store-owned Fill in for the information: size of ED category, # of facings 18 8

P1
ambient shelf
Fill in for the information: size of RB, # of facings 15 6

Compliance with the Merchandising Standards (AVC elements) Y Y

Minimum 1 QPOD of RB within promo calendar: Floor display (pallet or carton) or
Promo zone (if we Shelf-end
P2
have promo)
Compliance with the Merchandising Standards (AVC elements)

Min 1 Red Bull QPOD: Cooler or Floor display, or Dispenser

Vodka zone P3
Compliance with the Merchandising Standards

Minimum 1 Red Bull QPOD: Floor display or Dispenser N N

Coffee zone P3
Compliance with the Merchandising Standards (AVC elements) N N

Others (high Minimum 2 RB QPOD's for HM : RB or store-owned cooler, or Floor display, or

Y Y
Dispenser
traffic areas, P2
bread, milk) Compliance with the Merchandising Standards (AVC elements) Y Y

In-store consumer RB occasional or flanker messaging: min 1 advertising item for each QPOD (excl.
P1 N N
communi-cation Dispensers and Shelf placement) / in compliance with message calendar

Number of chilled
Minimum 8 per HPM N N
QPODs
-
Red Bull Forward
Total Red Bull forward stock is higher than any competitors FWS Y Y
stock

Entry zone
Cash zone
Store ambient shelf 1 1
Winning - 1 Loosing Promo zone
-0 parameter Vodka zone
Coffe zone
Others chilled 1 1
Others ambient
Red Bull Stock 380 72
Cloud9 stock 68 18
Stock Burn Stock
Other Energy Drink Stock 32
Total Energy Drink Stock 480 90
 Model Outlet Checklist. Retail Key Accounts. Manager / Auditor Route ID

Supermarkets Sales rep. Date

ISHYDSUP002

ISHYDSUP057

ISHYDSUP063

ISHYDSUP077
Code
COMPONENT PARAMETER

Store Name

Heritage Fresh @
Nilgiris Manikonda
Fresh@Kondapur
BB City Centre

Hyderabad
Hyderabad

Hyderabad

Gachi boli
Heritage
RB ED 250ml ( Singles ) P1 Y Y Y Y
Distribution RB SF 250ml ( Sugar Free ) P1
RB ED 4x250ml ( 4 Can Pack ) P2 N N Y Y
Y Y
Prices are not higher than recommended for the format. Special pricing within current
Y Y Y Y
Right Pricing actions. P1
Visible and clear price for each QPOD Y Y Y Y

Minimum 1 RB QPOD: Cooler or Floor display (pallet or carton) N N N N

Entry zone / First
Compliance with the Merchandising Standards (AVC elements) P1 N N N N
Positioning
Red Bull is ahead of competitors in traffic flow N N N N
Minimum 1 RB QPOD for every competitors’ QPOD’s, but not less than 1 RB
N N N N
Cash zone QPOD for 3 cashiers: Cooler or Dispenser P1
Compliance with the Merchandising Standards (AVC elements) N N N N

Red Bull min 65% of Energy drinks Y Y Y Y

Merchandising / Coolers

Store-owned Fill in for the information: size of ED category, # of facings 6 5 4 6

P1
ambient shelf
Fill in for the information: size of RB, # of facings 4 5 4 5

Compliance with the Merchandising Standards (AVC elements) N Y Y Y

Minimum 1 QPOD of RB within promo calendar: Floor display (pallet or carton)
Promo zone (if or Shelf-end
P2
we have promo)
Compliance with the Merchandising Standards (AVC elements)

Min 1 Red Bull QPOD: Cooler or Floor display, or Dispenser

Vodka zone P3
Compliance with the Merchandising Standards

Minimum 1 Red Bull QPOD: Floor display or Dispenser N N N N

Coffee zone P3
Compliance with the Merchandising Standards (AVC elements) N N N N

Others (high Minimum 1 RB QPOD : RB or store-owned cooler, or Floor display, or Dispenser Y Y N N

traffic areas, P2
bread, milk) Compliance with the Merchandising Standards (AVC elements) Y Y N N

In-store
RB occasional or flanker messaging: min 1 advertising item for each QPOD (excl.
consumer Dispensers and Shelf placement) / in compliance with message calendar
P1 N N N N
communi-cation
Number of chilled
SPM up to 4 cashiers min 4, SPM with 5 cashiers and more min 6 N N N N
QPODs
-
Red Bull Forward
Total Red Bull forward stock is higher than any competitors FWS Y Y Y Y
stock
Y
Entry zone
Cash zone
Store ambient shelf 1 1 1 1
Winning - 1 Promo zone
Loosing - 0
parameter Vodka zone
Coffe zone
Others chilled 1 1 1
Others ambient
 Model Outlet Checklist. Retail Key Accounts. Manager / Auditor Route ID

Cash&Carry Sales rep. Date

Code
COMPONENT PARAMETER

Store Name
RB ED 250ml ( Singles ) P1
Distribution RB SF 250ml ( Sugar Free ) P1
RB ED 4x250ml ( 4 Can Pack ) P2
Prices are not higher than recommended for the format. Special pricing within current
Right Pricing actions. P1
Visible and clear price for each QPOD

Minimum 1 RB QPOD: Cooler or Floor display (pallet or carton)

Entry zone / First
P1
Positioning Compliance with the Merchandising Standards (AVC elements)
Red Bull is ahead of competitors in traffic flow
Minimum 1 RB QPOD for every competitors’ QPOD’s, but not less than 1 RB
Cash zone QPOD for 3 cashiers: Cooler or Dispenser P1
Compliance with the Merchandising Standards (AVC elements)
Merchandising / Coolers

Red Bull min 65% of Energy drinks

Store-owned Fill in for the information: size of ED category, # of facings

P1
ambient shelf
Fill in for the information: size of RB, # of facings
Compliance with the Merchandising Standards (AVC elements)
Minimum 1 QPOD of RB within promo calendar: Floor display (pallet or carton)
Promo zone (if we or Shelf-end
P2
have promo)
Compliance with the Merchandising Standards (AVC elements)
Min 1 Red Bull QPOD: Cooler or Floor display, or Dispenser
Vodka zone P3
Compliance with the Merchandising Standards
Minimum 1 Red Bull QPOD: Floor display or Dispenser
Coffee zone P3
Compliance with the Merchandising Standards (AVC elements)
Others (high Minimum 1 RB QPOD (2 RB QPOD's for HM): RB or store-owned cooler, or Floor
display, or Dispenser
traffic areas, P2
bread, milk) Compliance with the Merchandising Standards (AVC elements)

In-store
RB occasional or flanker messaging: min 1 advertising item for each QPOD (excl.
consumer Dispensers and Shelf placement) / in compliance with message calendar
P1
communi-cation
Red Bull Forward
Total Red Bull forward stock is higher than any competitors FWS -
stock

Entry zone
Cash zone
Store ambient shelf
Winning - 1 Promo zone
Loosing - 0
Vodka zone
parameter
Coffe zone
Others chilled
Others ambient
 Model Outlet Checklist. Retail Key Accounts. Manager / Auditor Route ID

Minimarkets Sales rep. Date

ISHYDDL026

ISHYDDL080

ISHYDDL090

ISHYDDL127

ISHYDDL124

ISHYDDL147

ISHYDDL153

ISHYDDL156
Code
COMPONENT PARAMETER

Spencers Kakatiya
Gardens, Shaikpet
Store Name

RR - Gachibowli,

Ngr. Hyderabad
RR - Kondapur
ABRL-Super

ABRL-Super
ABRL-Super

Hyderabad

Hyderabad

Hyderabad

Hyderabad

Hyderabad

Hyderabad

Hyderabad
Brundavan
Gachibowli

Gachibowli
Tolichowki

Tolichowki
Spencers

Spencers
RB ED 250ml ( Singles ) P1 Y Y Y Y Y N Y Y
Distribution RB SF 250ml ( Sugar Free ) P1
Prices are not higher than recommended for the format. Special pricing within current
Y Y Y Y Y Y Y
Right Pricing actions. P1
Visible and clear price for each QPOD Y Y Y Y Y Y Y
Y
Red Bull is ahead of competitors in traffic flow P1 N N N N N N N N
Minimum 1 RB QPOD for every competitors’ QPOD’s, but not less than 1 RB
N N N N N N N N
Cash zone QPOD for 3 cashiers: Cooler or Dispenser P1
Compliance with the Merchandising Standards (AVC elements) N N N N N N N N

Red Bull min 65% of Energy drinks Y N Y Y Y N Y N

Merchandising / Coolers

Store-owned Fill in for the information: size of ED category, # of facings 4 0 5 7 8 0 5 0

P1
ambient shelf
Fill in for the information: size of RB, # of facings 4 0 5 6 5 0 5 0

Compliance with the Merchandising Standards (AVC elements) Y N Y Y Y N Y N

Minimum 1 QPOD of RB within promo calendar: Floor display (pallet or carton)
Promo zone (if or Shelf-end P2
we have promo)
Compliance with the Merchandising Standards (AVC elements)

Others (high Minimum 1 RB QPOD (2 RB QPOD's for HM): RB or store-owned cooler, or Floor
Y Y N Y Y N Y Y
display, or Dispenser
traffic areas, P2
bread, milk) Compliance with the Merchandising Standards (AVC elements) Y Y N Y Y N Y Y

In-store
RB occasional or flanker messaging: min 1 advertising item for each QPOD (excl.
consumer Dispensers and Shelf placement) / in compliance with message calendar
P1 N N N N N N N N
communi-cation
Number of chilled
min 1 perMM store N N N N N N N N
QPODs
-
Red Bull Forward
Total Red Bull forward stock is higher than any competitors FWS Y Y Y Y Y N Y Y
stock

Entry zone
Cash zone
Store ambient shelf 1 1 1 1 1
Winning - 1 Promo zone
Loosing - 0
Vodka zone
parameter
Coffe zone
Others chilled 1 1 1 1 1 1
Others ambient
 Model Outlet Checklist. Impulse. Manager / Auditor Route ID

Gas Stations (Impulse) Sales rep. Date

Code
COMPONENT PARAMETER

Store Name
RB ED 250ml ( Singles ) P1
Distribution RB SF 250ml ( Sugar Free ) P1
RB ED 4x250ml ( 4 Can Pack ) P1

Prices are not higher than recommended for the format. Special pricing
Right Pricing within current actions. P1
Visible and clear price for each QPOD
Minimum 1 Red Bull QPOD for each cashier: Cooler or Dispenser, or
Display (carton)
Cash zone P1
Compliance with the Merchandising Standards (AVC elements)

Red Bull min 65% of Energy drinks

Store-owned Fill in for the information: size of ED category, # of facings

Merchandising / Coolers

P1
ambient shelf Fill in for the information: size of RB, # of facings

Compliance with the Merchandising Standards (AVC elements)

Chilled product Minimum 1 Red Bull cooler in the store P1

Red Bull & Bullit according to the Sandwich approach: minimum 70% of
Store-owned Energy drinks: RB - 60%, Bullit - 10% P1
cooler
Compliance with the Merchandising Standards (AVC elements)
Minimum 1 QPOD of RB within promo calendar: Floor display (pallet or
Promo zone carton) or Shelf-end
P2
(if exists)
Compliance with the Merchandising Standards (AVC elements)

Others (high Minimum 1 RB QPOD: Cooler, or Floor display, or Dispenser

P2
traffic areas) Compliance with the Merchandising Standards (AVC elements)
In-store consumer RB occasional or flanker messaging: min 1 advertising item in the store /
communication
P1
in compliance with message calendar

Red Bull Forward Total Red Bull forward stock is higher than any competitors FWS
-
stock
 Model Outlet Checklist. General Trade. Manager / Auditor Route ID

Food Stores, Sales rep. Date

Code
COMPONENT PARAMETER

Store Name
Distribution RB ED 250ml ( Singles ) P1

Prices are not higher than recommended for the format. Special pricing within
current actions.
Right Pricing P1
Visible and clear price for each QPOD

Minimum 1 Red Bull QPOD for each cashier selling Energy drinks: Cooler or
Dispenser for 6 cans, or Display for 3 cans (for cash cube or kiosk)
Cash zone P1
Compliance with the Merchandising Standards (AVC elements)

Red Bull minimum 4 facings

Merchandising / Coolers

Fill in for the information: size of ED category, # of facings

Store-owned
P1
ambient shelf Fill in for the information: size of RB, # of facings

Compliance with the Merchandising Standards (AVC elements)

Visible chilled stock of Red Bull in Red Bull or store-owned coolers;

Chilled product availability of chilled Bullit
P1

Store-owned Red Bull minimum 4 facings of RB

P2
cooler
Compliance with the Merchandising Standards (AVC elements)

Vodka zone Any Red Bull display in Vodka section P2

In-store consumer
communication
Red Bull messaging: min 1 advertising item in the store P1

Red Bull
Total Red Bull forward stock is higher than any competitors FWS -
Forward stock
 Model Outlet Checklist. General Trade. Manager / Auditor Route ID

Kiosks Sales rep. Date

Code
COMPONENT PARAMETER

Store Name
Distribution RB ED 250ml ( Singles ) P1

Prices are not higher than recommended for the format. Special pricing within
Right Pricing current actions. P1
Visible and clear price for each QPOD

Minimum 1 Red Bull QPOD: Kiosks Display for 3 cans near a window
Cash zone P1
Merchandising / Coolers

Compliance with the Merchandising Standards (AVC elements)

Red Bull minimum 3 facings

Store-owned Fill in for the information: size of ED category, # of facings

P1
ambient shelf
Fill in for the information: size of RB, # of facings

Compliance with the Merchandising Standards (AVC elements)

Visible chilled stock of Red Bull in Red Bull or store-owned coolers; availability
Chilled product of chilled Bullit
P1

In-store consumer
communication
Red Bull messaging: min 1 advertising item in the store P1

Red Bull
Total Red Bull forward stock is higher than any competitors FWS -
Forward stock