Assignment B: Public Relations

REQUIRED
You have been asked to carry out an antismoking campaign
in your ORG. Use the six point public relations model to
develop the campaign.
Answer
 Situational Analysis
 Smoking is one of the main causes of death every
year. It is hazardous to health and due t the high rise in
health problems associated with smoking, we have
found it fit to protect our dear clients, staff and the
environment at large from the effects of smoking.
It has been noted, that smoking is causing various health
problem such as-:
 Lung cancer
 Respiratory problems
 Heart aliments
 Reduction in life expectancy
 Poor athletic performance
 Blood clots
 Oesophagus cancer
Besides the above health problems, smoking has
caused reduced stamina, coughing, dizziness nausea
and other problems in the hotel staff and clients that
frequent this hotel.

Prolonged use of tobacco has caused stained teeth

and fingers ad bad breath amongst my clients and staff
at large let alone the world over.

Smoking, besides causing diseases is a costly affair for

it has been proved that a smoker who takes a packet
of 20 Madison cigarettes spends $3.00 per packet per
day. This translate to $3.00*30*12=1 095,00 per year.
This money buys 10100 bricks which could be used to
build a shelter for a family.

Smoking is known to pollute the air that people and

other creatures breathe damages to the stratosphere.
This results in poor environmental impact, a situation
the world over is desperately trying to manage to
serve our mother earth. In line with our cresta
hospitality pohlay on environmental protection we
have seen it fit to glocalise on his global issue.
It is important to note that, smoking gives a higher risk
of starting a fire. Various tracts of land in California,
Zimbabwe, Australia have been destroyed by fire
causing huge environmental damage such flora and
fauna destruction, insect species being killed and
homes destroyed. In Russia, just as recent as recent at
beginning of August 2010 fire destroyed wheat due to
a piece of cigarette that was carelessly thrown on to
the grass.

Determine the public( who is affected by the problem)

As started above innocent people like:

 Non-smokers
 Smokers travellers
 Clients
 Business owners
 Ad others are all affected by the above problems
caused by smoking.
Seminars
Important notice to all employers of CRESTA HOTELS
There shall be an important seminar concerning us all
on the following-:
AGENDA: ANTI: SMOKING CAMPAIGN AWARENESS IN
CRESTA HOTELS.
VENUE: THE ZAMBEZI ROOM JAMESON HOTEL
KEY SPEAKERS: C CHIMUMVURI- CAMPAIGN ON ANTI-
SMOKING CAMPAIGN, DR K. MUGOCHERI-MIN OF
HEALTH, DR ISAACS-WHO, S.KADUNGURE-OBACCO
INDUSTRY BOARD.
TIME:9 AM-12PM
DATE: 6 OCTOBER 2010
AUDIENCE: CRESTA EMLOYEES&MGT, CRESTA CLIENTS
REPRESENT ATTIVITIES.
Advertising- Direct Approach