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EDC¶s success is credited to their corporate flexibility and service. They have been able to
adapt quickly to changing demand and optimize the time of product introductions. Located
within a high demand market segment has also facilitated the winning criteria of service and
flexibility.

PROS

O Ô



 c


, has helped to keep EDC on top of
trends and demand changes in the US market.

O G













  
 in Boulder,Colorado as
along with keeping all the parts of the company in the same location would contribute
greatly to inter-departmental cooperation and ultimately growth like has been seen from
the past records

O — 
   over the flexible manufacturing operation that would enable it to meet
rapid changes in the local market

O ˜






c


 in designing new features that the
consumers desire. This design knowledge is also the result of the cross functional
cooperation which can be attributed to the geographical proximity of the entire staff.

O —   would be easy and changes in styles and production plans could be
made easily.Ex. when orders for cross- bikes which had enjoyed a spurt of popularity
began to fall off, Eldora had been able to adjust its production runs with minimal
disruptions
 O Œ

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c

. This will ensure technological
advances. EDC should also exploit their joint venture in Italy to gain a larger market
share in Europe. Targeting the Far East market requires the design of ³simple´ bicycles,
which can be accomplished in the U. S.

O Ôc



c
  in the United States. Had a pool of employees at all
levels with genuine love for bicycles and eagerly pursued knowledge about the industries
latest trends and styles. There would never be a shortage of people who would willingly
come forth to test prototypes

Cons

O 



-The industry of Bicycles seemed to be reaching a

saturation point in the United States

O —


 
c
c
 -Growing Asian markets enjoyed a significant labour and
distribution cost advantage. The company produced 30% of the bicycles in the United
States but the mass market was growing only at 2%

O 

   







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cc. The
growing Chinese infrastructure will promote low cost automated manufacturing with low
labor cost.

O R —














 c
c
cc-The

demand in the markets for the product categories produced by EDC are doubling
annually in Asia and the growth rate seems sustainable

O £

 




- They would not be able to sufficiently operate from
a location so far away from the emerging markets and tap the potential of the growing
economies. They would also not be able to cater to the needs and demands of those
consumers sufficiently

O — 
c
c-With the two major competitors of EDC one from China and
one from Taiwan, catering to the demand of the Asian markets currently they will be at a
disadvantage if they stay back local