SMUSA ANNUAL REPORT 2010 \\

FOR MEMBERS OF THE SMU STUDENTS’ ASSOCIATION

CONTENTS

Editorial Note






3

Outgoing President’s Statement

4

6th Students’ Association Council

Vision & Mission





6

10th SMUSA Executive Committee

Vision







7

Incoming President’s Statement

8

7th Students’ Association Council

Vision and Mission





9

Portfolio Reports
SMUSA Executive Committee (ExCo)






10
CCA Constituent Bodies (CBds)








43
School Constituent Bodies (CBds)








56

SMUSA Committee Reports

71

Register of Students’ Association Leaders

96

Financial Statements
Statement by Executive Committee



109
Consolidated Income Statement




110
Notes to Financial Statements




112

Notice of Annual General Meeting

118

Acknowledgement form










119
EDITORIAL NOTE
Hi SMU,

SMU Students’ Association (SMUSA) finally celebrates 10 years of

establishment and student leadership.

Every fully matriculated SMU undergraduate is a member of SMUSA,

SMU’s student body helmed by the Students’ Association Council
(SAC). The SAC comprises the SMUSA Executive Committee (ExCo),
6 School Constituent Bodies, and 4 CCA Constituent Bodies (CBds).
With 99 clubs and societies under its belt, the SAC provides strategic
direction, and promotes the welfare and interest for its members.

In 2010, we welcomed 3 new committees, namely the Constitutional

Review Committee, Administrative Advisory Committee, and
Sponsorship Committee. Cross collaborative initiatives across CBds
have been among the highlights of the year, such as the Events
Committee, and the Orientation Promotion Day organized for
incoming freshmen.

In line with our SAC’s mission of being “approachable”,

numerous people-based initiatives also surfaced. The CCA
Leaders Symposium and SMUSA-Staff Tea Session helped the
SAC build ties with many key stakeholders of SMU, and aided
our working relationships over the year. With the introduction
of the 1st International Students’ Secretary, we also witnessed
increasing events and initiatives amongst international students.

Trying to capture a year long’s worth of events in the confines

of these pages  hardly does justice to the hard work and passion
of our students. But I hope that our accounts will help trigger your thoughts- May you recall fond memories
and gather inspiration to strive more for our student life!

If you have noticed, this year’s annual report has adopted a smart, corporate slant, befitting of SMUSA’s
transition into a new phase- its 11th year. For that, I would like to thank Ms Vania Tanoto, my capable deputy, and
Ms Sophia Lo, President of SMUSA, for their invaluable help in materializing my vision for this annual report.

Happy reading!

Yours Sincerely,
Ms Emile Law Sui Huei
Honorary General Secretary
10th SMU Students’ Association ExCo
6th Students’ Association Council
PRESIDENT’S STATEMENT
Dear friends,

2010 has been a ride full of transitions for SMU; and for the SMUSA
6th SAC and 10th ExCo, a journey of humble service and dedication.

Amidst our 10th anniversary celebrations, we have experienced the

transition in leadership from SMU President Professor Howard
Hunter to Professor Arnoud de Meyer. We have adapted to the
arrival of Bras Basah MRT and had a shift of our study benches along
the concourse to SOE/SESS Level 1. We have tasted the transition of
our student cafes from Tree House to Glass Room, Screme to
Colours. Each of our inboxes had an increase from 100 MB to 10 GB.
All these, and many more.

Still, we’re in transit, gearing ourselves up for the next lap - the
beginning of a second decade for SMU.

As we embrace 2011, I am certain that the SMUSA Council and

ExCo will continue to stay committed in promoting the rights and
welfare of all students, so as to make SMU a community in which
every student feels a sense of belonging.

May the legacy of many students who have dedicated themselves as

leaders, recorded in the following pages of this annual report, continue to inspire you to believe and strive for
greater things in the days to come.

“If you do not go after what you want, you will never have it. If you do not ask, the answer is always no. If you do not step
forward, you will always be in the same place”

Never underestimate your every little action, participation and engagement, for they can bring a surge of
motivation, new perspective as well as enrich the lives of others. No matter how big or small you think that change
might be, have faith that it will make a difference. Because it most definitely will.

Yours Sincerely,

Ms Sophia Lo Sing Hui

President
10th SMU Students’ Association ExCo
6th SMU Students’ Association Council
Patron’s Day 2010

6th SMU Students’ Association Council

1st row standing (from left):

Eugene Wee Hui Yuan, SMU Sports Union President  • Claressa Wong Lifang, Student Welfare Secretary • Joo
Doo Hyung Michael, Events Secretary • Sarah Swee Ping Zhen, Honorary Finance Secretary • Daniel Lee Boon
Onn, Deputy Finance Secretary •  Pyinnyar Kyaw, International Students’ Secretary • Brenda Loh ChuanLing,
SMU Economics Society President •  Tommy Tien De Hui, IT Solutions Secretary •  Chiam Yan Wen, Student
Initiatives Secretary • Brendon Png Lee Hong, Assets Secretary • Irene Ong, Special Interest & Community
Service Sodality President • Ernest Cai Kunrong, SMU Information Systems Society President •  Kwek Hyen Yu,
SMU Social Sciences Society President •  Low Soon Heng, SMUXtremists President • Sheena Yeoh Shi Yun, SMU
Law Society President

2nd row sitting (from left):

Maria Meta Vania Tanoto, Deputy General Secretary •  Lee Cher Hern, Communications Secretary •  Emile Law
Sui Huei, Honorary General Secretary •  Jacob Selvan Muthu, Deputy Events Secretary •  Sophia Lo Sing Hui,
President •  Jack Moy Ting, Business Secretary •  Tessa Ang Cheng Ai, Vice President •  Julius Chen Yi Fei, SMU
Accounting Society President •  Jalene Alyssa Seah Wan Ping, SMU Business Society President •  Ken Chang Yuan
Shao, Arts and Cultural Fraternity President
SAC Investiture 2010

6th SMU Students’ Association Council

VISION
To ignite students’ passion in
creating a holistic culture for all
SMU students.

To be a credible body that

safeguards and champions
students’ rights for the betterment
of the school.
MISSION
Strive for student development
Cultivate a good relationship with
offices
Raising visibility and increasing SAC Leadership Exchange 2010, Hong Kong

relevance
10th SMU Students’ Association
Executive Committee

VISION
As the heart of the student body, we aspire to be approachable and strive
to empower the students to the best of their interests, thereby cultivating a
unique and vibrant SMU identity.
 INCOMING PRESIDENT’S STATEMENT
Hi friends,

On behalf of the 7th SMU Students’ Association Council (SAC), thank you for
giving us the chance to serve you and to make a positive difference to your
lives here in SMU. Please be assured that we will do our best to fulfill our
promises made to you during the elections.

Regardless of your interest and affiliation, you will be represented in the SAC
and your voices would be heard and acted upon.

The aim of the 7th SAC this year would be to cultivate a distinct and reputable
student identity for SMU students. In that, we will strive for holistic student
development both academically as well as in co-curricular activities to create
this very identity. In line with our vision, we will seek to internalize this mindset
in every student of SMU. By doing so, we hope to inculcate in you a sense of
pride and identity of being an SMU student.

Integration between the 6 Schools Constituent Bodies and 4 CCA

Constituent Bodies of SMUSA will also be essential in cultivating this identity. As such, do look forward to a tweaks in
your favorite events that aim to inculcate this sense of integration. The upcoming year promises to be an extremely
exciting one, filled with new initiatives and school-wide events seeking to explore uncharted waters.

All these might seem daunting and even impossible to fulfill by the end of one term in office, but we believe that by
setting the gears of change in motion, our successors would one day get to that ideal state that we have dreamed up for
the student population and SMU.

So join us on this leap of faith as we strive to make SMU truly a better place for all of you.

Mr Ryan Tan Yong Ding

President
11th SMU Students’ Association ExCo
7th SMU Students’ Association Council

7th SMU STUDENTS’ ASSOCIATION COUNCIL

VISION
To ignite students’ passion in creating a holistic culture for all SMU students.
To be a credible body that safeguards and champions students’ rights for the betterment
of the school.

ISSION
M
To cultivate a distinct and reputable student identity
To augment the prominence and relevance of the SAC through making
substantial improvements to student life.
7th SMU Students’ Association Council
1st row standing (from left):

Foo Jie Kai, SMU Economics Society President • Yan Yuet Chiong Daryl, SMUXtremists President • Rachel Teo
Liling, SMU Arts and Cultural Fraternity President • Chong Zi Xin, IT Solutions Secretary • Oh Jia Ying Jazmine,
Events Secretary • Tan Hong Leng Gary, Honorary Finance Secretary • Phua Yanqi, Deputy General Secretary
• Neo Shu Jean, Deputy Events Secretary • Chua Yun Zhi Amanda, Assets Secretary • Pereira Mark Gregory,
Deputy Finance Secretary • Nikhil Antony Jonas, Business Secretary • Ho Ming Cai, Special Interest &
Community Service Sodality President • Tan Peng Yong, SMU Social Sciences Society President • Bryan Lim Shi
Ming, Communications Secretary • Chia Hanfeng Shaun, SMU Information Systems Society President • Kang Tai
Tat Clarence, SMU Law Society President • Ang Kang Hao Glenn, SMU Business Society President

2nd row sitting (from left):

Danial Haris, SMU Accounting Society President • Wu Kuan Liang, International Students’ Secretary • Daniel
Christian Minardi, Vice President • Ryan Tan Yong Dong, President • Zizie Zuzantie binte Mohamed Said,
Honorary General Secretary • Majella Tay Shen Ee, Student Welfare Secretary • Daniel Kong Jia Sheng, SMU
Sports Union President
 PORTFOLIO REPORTS
Executive Committee
“Learn to forget the tough times, but never forget
what they taught you”
A challenging year it was, yet fulfilling it has been.
And now it is a tad pity that the time has come to
move on.

President
MS. SOPHIA LO SING HUI
Lee Kong Chian School of Business |2008
s the 6th Students’ Association Council
(SAC) and 10th SMU Students’
Association Executive Committee (ExCo), my
team and I set out with the broad picture of
approachability in mind as we started our term to
reach out to students and to champion for their
best interests.
“As the heart of the student body, we aspire to be
approachable...” - a vision that we faithfully held on
to throughout our term of service.
We hoped that every SMU student would see
SMUSA as trustworthy friends, as well as an
avenue for problem-solving and value creation.
FOR THE LITTLE THINGS OF STUDENT
LIFE THAT TRULY GO A LONG W AY
We believe that it is the small things that are
crucial and attainable for the betterment of the
student body. Instead of promising wonders, we
promised realistic deliverables, which included the
following:
BOSS BIDDING SURVEY
In our June bidding season, the number of biddable
seats allocated for each section was reduced
significantly, leading to many of our peers having 0
or 1 modules even after several rounds of biddings,
and second major students faced even greater
difficulty in obtaining their classes.
We immediately conducted several online BOSS
Bidding Feedback surveys to identify specific
courses that lacked sufficient class sections. Armed
with the survey results, the SAC worked closely
with Registrar and school administrators to
increase class sections and biddable seats where
needed.
Based on our suggestion, Registrar offered a 10 e-
dollar incentive to students who indicate modules
they were going to bid for in their coming term.
With better predictability in course demand, the
AY2010-2011 2nd semester bidding situation
improved greatly.
SMUSA Annual Report 2010|11
MORE STUDY SPACES DURING EXAM
PERIODS
“There aren’t enough spaces in the library!” is a
familiar lament as the exam period draws near
each time.
With the support of Dean of Students (DOS) Prof
Low Aik Meng, Office of Facilities Management
(OFM), school administrators and professors, we
have managed to secure seminar rooms (SRs)
which are not used by professors to be opened up
to students for their examination revisions.
AY2010-2011 2nd semester saw an average of 20
seminar rooms being made available in Week 14
as a study area. We hope this aided your revision
process significantly.
NO MORE MID-TERM EXAMS IN WEEK 8
Our inaugural Student Leaders’ Symposium
highlighted an issue of an increasing number of
professors who were conducting mid-term
examinations in our recess week (Week 8). As
such, clubs faced a dip in student participation rate
for the events that coincided with that period.
Students’ stress levels have also increased with
exam preparations in recess week.
With the support of the University Student Life
Council (USLC) and Professor Pang Yang Hoong,
we managed to get a guarantee that mid-term
examinations will no longer be held during the
weekdays of recess week.
12
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  ExCo Portfolio Report
BUILDING TO GETHERNESS
In 2010, the SAC has committed time to attend
events organized by our peers as a form of
support, be it logistically, or in encouraging more of
our friends to participate in these events together.
This personal touch helped us reach out better to
the student body. Through small talk and varied
conversations, new friendships were made, and
barriers were removed between SMUSA and the
students – exemplifying another way
‘Approachability’ worked its way for us in 2010.
We believe that events are one of the best ways
to bond people and produce a greater sense of
belonging to SMU.
In line with our vision, the Freshmen Team Building
(FTB) Camp took a different direction this year.
Again, ‘Approachability’ amongst facilitators was
emphasized as they led their freshmen in the
camp.
To forge strong friendship right from the start of
our freshmen’s SMU experience, be it at the FTB
camp, Vivace, Convocation or Freshmen Bash, was
the goal of the SMU Freshmen Experience.
We held various events for SMU students with
SMU students in mind. For interaction and bonding
– that was our aim.
A family, a community - something many SMU
students envision SMU to be. But in reality, we
know that there are some of us, who do not feel a
sense of belonging to SMU as yet.
We may feel a strong sense of belonging to our
clubs and societies, to the events we have
organized, to the OCIPs and study missions which
we have joined. But what SMU means to each of
us, deep inside, holds its own unique definition –
from our different experiences, our friends, and
much more.
Let us not forget that each of us play an important
role in bringing others into our SMU family, our
community, in many different ways.
“It’s not what we have in life, but who we have
alongside us that truly matters”
ENCOURAGEMENT
To encourage outstanding students who have
contributed largely to student life and the
community, we worked with various stakeholders
to recognize these contributions in ways we could
achieve.
“From students, to students.” – I urge you to
continue to strive in making a difference for
student life here in SMU because student life is all
about you.
REACHING OUT
“Help us to help you”
“We understand, because we’re students too”
These are the two phrases which our peers often
see and hear from us because truly, safeguarding
students’ interests, championing students’ rights,
and empowering students have always been our
source of purpose and motivation.
Various channels of communication were adopted
to enable us to obtain feedback and comments
fast and efficiently, leaving little time for matters to
aggravate.
Our launch of the SMUSA Facebook page this
year, with the current 1,700 fans, has been one
avenue where we update our peers on issues’
follow ups as well as create greater awareness of
upcoming events. Facebook also served as a
platform for our peers to notify us on any urgent
matters such as network problems and BOSS
bidding issues. Though we are students too, many
matters only truly came to light when we were
able to hear from the student body.
Enhanced interaction and communication with the
various stakeholders of the university, especially
students, allowed us to act on what really tugged
at the heartstrings of our fellow schoolmates.

CONTINUITY
COLLABORATIONS WITH OUR ALUMNI
In a bid to extend relations to our very successful
SMU Alumni Association (SMUAA), I have initiated
the FIFA World Cup screening, an event which
marked the beginning of the SMUSA-SMUAA’s
long-term collaboration. The event was held in
summer and it enabled SMUSA to tie-up with
SMUAA for the first time, thereby bringing the two
bodies together.
We hope to be able to further establish closer ties
for future collaborations where we may provide
two-way learning and assistance through various
avenues left to be explored.
HEARTFELT APPRECIATION
To all SMU students: Thank you for giving the 6th
SAC and 10th ExCo the opportunity to serve the
school. Thank you for raising pertinent school
issues to us, be it through our conversations,
emails, online channels, dialogue sessions or
feedback surveys. Your participation, support and
encouragement have kept us going in our humble
term of service.
To all who have served the school alongside us - CBd
ExCos, SMUSA committees, SMUSA event
committees and organizers, FTB facilitators, all clubs
and societies: Thank you for all your hard work,
time, passion, and commitment in creating a
memorable and meaningful student life. Your
contribution has made all the difference.
To then President Howard Hunter, President Arnoud
de Meyer, senior management, the Office of Registrar,
Office of Facilities Management, Office of Finance,
Office of Career Services, Office of Corporate
Communications, Integrated Information Technology
Services and Leasing Business Unit, Thank you for
SMUSA Annual Report 2010|13
your concern for student development, and all the
valuable meetings in making decisions alongside
SMUSA for the betterment of SMU.
To Prof Low and Bernie: Thank you for all your
guidance and for giving us your trust every step of
the way, and empowering us in our drive to make
changes for the school.
To all the Office of Student Life (OSL) Managers:
Thank you for all the help and for giving us the
drive to progress with every event we have
organized.
To Mr. Wong Yew Tong: Thank you for seeing us
through our term of service, keeping us on track
with our growth, and for giving us encouragement
and confidence, especially in times where we
needed it more than anything else.
To the 10 CBd presidents: Thank you for your
commitment in leading your respective CBds well,
for your support and constant understanding.
Thank you for all the valuable lessons as we all
grew together in our journey of service.
To my dear ExCo: It’s been a challenging yet fruitful
journey of serving together. Thank you for starting
the race together, and staying dedicated together
till the very end. I am truly blessed to have all of
you.
To my family and friends: Thank you for being my
constant pillars of support, for your prayers, for
picking me up whenever I fall, and for always being
there for me.
Above all, I thank the Lord for His amazing grace.
Another year dawns for SMUSA, and I have full
faith and confidence that Mr. Ryan Tan will be able
to lead the 7th SAC and 11th ExCo in
exemplifying SMUSA’s vision and break new
boundaries.
14
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  ExCo Portfolio Report
MS. TESSA ANG CHENG AI
“To Lead is to Serve”
espite its fair share of ups and downs,
2010 has been a good year for me.
Looking back at the SMUSA election then, I am
grateful that I overcame my risk-adverse nature to
make the decision to run for SMUSA and for the
position of Vice President (VP). Special thanks to
Mr. Don Liu and Mr. Daren Li from the 9th SMUSA
Executive Committee (ExCo) for their advice and
guidance, which helped me make the decision to
take a leap of faith to run for Vice President.
CONSTITUTION REVIEW
The Constitutional Review Committee was set up
in 2010 to review and amend the SMUSA and
Constituent Bodies’ (CBds) Constitutions. Please
refer to the Constitutional Review Committee
report (Page 79) for more details.
STANDING COMMITTEES
This year also saw the introduction of 2 standing
committees:
The Administrative Advisory Committee
(AAC), helmed by SMUSA Honorary General
Secretary (HGS) Ms. Emile Law, is made up of the
HGS of 10 CBds. Please refer to the AAC report
on Page 72 for more details.
The Events Committee, led by SMUSA Events
Secretary, Mr. Michael Joo was also set up. It
comprises of the Event Directors of each CBd.
You may refer to Page 80 for the detailed report
write up.
Vice President
School of Law |2008
The presence of these committees increased
interaction and cooperation among the SMUSA
ExCo and the 10 CBds. Such collaborations helped
highlight common challenges which could be
tackled more effectively. The committee
discussions also lent a more strategic slant to what
were originally rather operational roles.
ADMINISTRATIVE PROCEDURES
This aspect has been strongly emphasized by the
10th SMUSA ExCo. Reviews were done on all
SMUSA guidelines. We started to document many
operational procedures in writing to ensure its
continuity and effective dissemination. There was
also strong enforcement of the guidelines,
especially email guidelines, which led to a decrease
in email violations.
Our review efforts led up to the creation of a new
initiative called the Handover Exercise (HE), an
initiative I take particular pride of. Thus, as the
name suggests, HE ensures that all CCAs have a
standard set of handover procedures.
I was personally involved in this initiative and as of
now, I am proud to say that all the 99 clubs and
societies under SMUSA have undergone SMUSA’s
inaugural Handover Exercise.
FACILITIES
I led a taskforce to address facility issues in SMU.
We had a checklist of items we wanted to achieve,
and conducted 2 surveys to garner feedback and
information from students. Although we did not
accomplish all the things on our check list, I believe
that we have made progress. We were able to get

an extension of air conditioning hours even on
Sundays during the peak weeks. Students also, now
have the right to study in SMU until 12 midnight
without getting chased. Seminar Rooms will be
opened for students in Week 14 to increase the
amount of study spaces in school.
The feedback given to OFM on the level of
cleanliness in SMU prompted OFM to review their
cleaning system. Toilet hygiene has been improved,
more trash bins have been placed around school
and the carpets were shampooed.
Ms. Yan Wen, SMUSA Student Initiatives Secretary,
and I were also invited to sit in the Campus Green
Committee. This committee was set to look into
making SMU an environmentally friendly campus.
I would like to thank the Office of Facilities
Management, especially Mr. Goh Thiang Hock and
Mr. Ben Goh for all their support.
SMUSA STAFF TEA SESSION
To build better relations with the offices, we
initiated the SMUSA Staff Tea Session. The first
one was held in March to give the officers a better
understanding of how student leadership is run in
SMU. It was the starting point of a good
relationship with the offices for the year of 2010.
The second one was held in October where we
introduced the officers to the 7th SAC. We also
went through the Student Satisfaction Survey
results with the officers to allow them to better
understand the students as well as our concerns.
These were fruitful sessions where many issues
were brought up and discussed. My hope is that
such sessions continue as it allows for open and
constant communication between SMUSA and the
officers.
TRI-UNIVERSITY EXCHANGE
A Tri-University Exchange was initiated as a result
of a SAC exchange to Hong Kong & Macau. The
fruitful sharing session with NTU and NUS saw
common issues debated, ideas generated, and
good relations forged among the 3 universities.
SMUSA Annual Report 2010|15
GLASSROOM
2010 saw the first change of owners for the space
at Level 2 SIS from Treehouse to Glassroom. A
team of 5 dedicated students won the bid for
Glassroom because of their passion and creativity.
Glassroom is now a “the” place to hang out for
those looking for a cosy setting with good food.
OPEN HOUSE
Together with Deputy Events Secretary, Mr. Jacob
Selvan, we worked together with the Office of
Undergraduate Admissions (OUA) to organize the
Student Life segment of Open House. Unlike prior
years, where our booths were placed in a low
traffic location- the Sports Hall, we were able to
secure the Level 2 and 3 of the Administration
Building, where we got better traffic.
What was also different this year was a new booth
called “The SMU Experience”. This was a wall
which exhibited what a SMU student would enjoy
in his stay in SMU, ranging from the Freshmen
Experience, Community Service, Internships to
CCAs.
I would like to thank the CCA CBd presidents for
their support and understanding in coordinating
this event.
CONVOCATION
Together with Mr. Jacob Selvan, we jointly
produced the Pre-formal Segment of Convocation
2010 with the OSL team. A more elaborate write
up can be found under the Convocation report on
Page 91.
PRESIDENT HOW ARD HUNTER
FAREW ELL
When then President Howard Hunter was in his
final term of office, I was asked to organize a
16
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  ExCo Portfolio Report
farewell party. This was one of the most
challenging periods in my term as I was given
around one week to plan it. There was a lot of
coordination to be done between the offices, the
students and the CCAs. Thanks Jacob for your
help during this hectic period. We hope that
President Hunter and Mrs. Hunter enjoyed the
event.
To my family, thank you for supporting my decision
to run for SMUSA even though it meant that I
would not be around a lot.
To the 6th SAC, we have been through much but I
am glad that I took this journey with you all.
To Mr. Daniel Minardi, I am confident that the Vice
President role is in more than capable hands. I am
proud of you and your journey thus far. Continue
to grow in this new journey.

To the 7th SAC, pace yourself in your year-long

marathon. Do know that I am here for you in
anyway if you need.

SMUSA, I WILL MISS YOU.

SMUSA AW ARDS NIGHT 2011- THE

AVENUE OF STARS
SMUSA Awards Night 2011 is set to be different.
In previous years, a committee would be set up by
the incoming SMUSA ExCo to plan this event.

However, the 10th SMUSA ExCo felt that since the

purpose of SMUSA Awards Night is to appreciate
those who have contributed for the year of 2010,
the responsibility of planning for this event should
fall upon the 10th SMUSA ExCo.

As such, Mr. Jacob Selvan and I are now hard at

work planning for this event. So do join us on 28th
January, Friday at 7pm at Wavehouse for a night of
celebration and appreciation of Student Life!

“GRATITUDE IS THE MEMORY OF THE

HEART”
I would like to take this opportunity to thank every
single person whom I have come in contact with
who contributed to this amazing year. Each one of
you made the year what it was. I would like to
thank all those who gave me this opportunity and
who had faith in me. Thank you for allowing me to
serve the school which I love.

Honorary General Secretary
MS. EMILE LAW SUI HUEI
Lee Kong Chian School of Business |2008
e all have our share of unexpected
outcomes and challenges in life, and we
can choose to make the most out of it, or hide. My
past year serving SMU Students’ Association
(SMUSA) saw myself facing challenges head on,
forging forward to improve many aspects of
SMUSA. It is with relief tinged with sadness that I
finally wrap up my portfolio in this report.
GRATITUDE
The transition into my portfolio had been
embellished with early trials. Hence, before
accounting for my term proper, I must first thank
the 9th SMUSA Executive Committee- Mr. Avnish
Desai, Mr. Don Liu, Mr. Daren Li, Ms. Delphine Hu,
Ms. Rachel Kok and Ms. Rachel Yang for being the
source of guidance and information when I had to
step into my portfolio in early November 2009.
That crucial transition period became the crux in
paving my goals and direction for my term, and for
that- Thank you!
AGM AND INVESTITURE 2010
My deputy, Ms. Vania Tanoto and I organized the
SMUSA Annual General Meeting (AGM) and
Investiture as part of our first constitutional duty. In
witness of 258 SMUSA members and various
school officers, we seamlessly executed our first
formal ceremony of the year.
 The clubs created were SMU Real Business, Ardiente and
SMUSA Annual Report 2010|17
SMUSA POLICIES
Redeeming credibility for SMUSA policies and
guidelines were among my main challenges. We
began by enforcing our mass email policy. 2 emails
a week, 1 email a day. No email above 300kb. It
was a difficult few months for Ms. Vania and I as
she painstakingly monitored mass mails, and I
negotiated with many clubs in our efforts to mete
out fair and equitable penalties.
This process, despite being initially challenging,
taught me the value of nipping problems in the
bud. SMUSA’s credibility and the students’ trust in
us forms the foundation of a healthy relationship.
And the success of establishing this trust enabled
me to forge ahead to improve and expand the
scope of SMUSA policies, thus providing certainty
and guidance for many of SMUSA’s operations.
CLUB MANAGEMENT
The management of clubs were streamlined and
improved over the year. Centralized Standard
Operating Procedures (SOPs) for club creations1,
transfers, and closures2 were introduced, and my
portfolio expanded to encompass overseeing the
management of clubs.
Our SOP for club creation helped saved time in
reviewing new club proposals. After meeting the
students in person, I would direct worthy
proposals to an assigned Constituent Body (CBd)
for direct evaluation. This eliminated frustrations
1
MindSports. Many others still remain pending as students
reconsidered their proposals.
2
The clubs closed were Blurt, Mensa, Astrodinary, Tzu Chi and
Chess Club.
18
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  ExCo Portfolio Report
when past proposals kept circulating repetitively
among CBds.
In summary, our guidelines now include:
-­‐ Form A- Club Formation
-­‐ Form B- Club Transfer
-­‐ Form C- Club Closure
-­‐ SMUSA Club Setup Procedures
-­‐ Club Formation + Transfer + Closure Guideline
The personal discussions with students allowed me
to share advice regarding club proposals, and
prepare the students for future challenges they will
face in establishing their club. Some of these issues
included SMUSA budget thresholds, integration
concerns into the CBds, cannibalization of existing
clubs, as well as development space for their club.
To safeguard the financial interests of SMUSA’s
existing clubs, new clubs, on a case-by-case basis,
would undergo a trial period where they are
subjected to more stringent budgeting, aimed to
test the resilience and sustainability of the club.
With the support of the SAC, open ExCo
recruitment for clubs has also been banned in our
effort to uphold the quality of student leadership in
SMU.
The introduction of the Handover Exercise (HE)
through the Administrative Advisory Committee
(AAC) was another milestone in enforcing
SMUSA’s Guidelines and ensuring that incoming
ExCos received proper handovers. More details
can be found under the Administrative Advisory
Committee (AAC) report (page 72).
ELECTION
The SMUSA General and Internal Election
protocols were revamped this year. Review work
started in summer, when as part of the
Constitutional Review Committee, I spent long
nights pouring over the 10 CBd Constitutions to
identify the most effective and equitable clauses for
SMUSA. The improved framework was
unanimously passed at an SAC meeting, and took
effect for the SMUSA 2010 Election.
from any involvement in the SMUSA election. My
role would be limited to serving as point of contact
and advisor regarding operational matters of the
election committee. No one in the SAC, including
myself would have decisional influence over the
election committee.
To facilitate work and decision making processes
of the election committee, an additional member
was added to ensure an odd-numbered
committee, thus enabling the committee to make
internal decisions by votes when necessary.
We also increased the transparency of the SMUSA
election recruitment. For the first time, we
conducted an open recruitment of the election
committee. Our election chairperson, Mr. Ju Xiao
Yong and his 4 election officers, Ms. Sim Yok Teng,
Mr. Indra Darmawan, Ms. Audrey Lim and Mr.
Irshad were selected through an interview with the
10 CBd presidents of the 6th SAC.
This election committee proved instrumental in
providing timely feedback through their queries
and opinions. It was with their collaboration that
the SMUSA Internal Election Standing Order,
comprising detailed protocol of the internal
election, materialized. I am immensely grateful and
proud to see them adapt so quickly to their roles
and surpass my expectations.
This year’s CBd elections were closely monitored.
In the capacity of an SAC member and neutral
party, I stepped in to assist the proceedings of CBd
elections where necessary. Much credit has to be
given to various CBds such as the Special Interest

Working with the ExCo and the election

committee, more guidelines, SOPs and standing
orders were created in place to strengthen and
solidify the election mechanism for the current and
future election committee(s). One significant point
determined in the guideline was that the entire
SMUSA ExCo, excluding myself, would abstain

and Community Service Sodality (SICS) and School
of Information Systems (SISS) for their tough
stance of postponing their proceedings to fulfill the
required attendance from their members, in an
effort to ensure an equitable election.
Indeed, 2010 marked a year where the SMUSA
electoral process achieved a significant milestone in
terms of development and maturity.
BEYO ND PO RTFOLIO
Given the nature of my portfolio, I was naturally
involved in a lot of internal and external email
correspondences, which tied me down a lot. Going
above and beyond my portfolio was something
that I wanted to do, and I’m grateful for
opportunities to explore beyond my portfolio of
duty when I could.
One significant initiative that I got to partake in was
the Facilities Taskforce with Ms. Tessa Ang, Ms.
Vania Tanoto and Mr. Brendon Png. We collated
students’ feedback regarding the use of SMU study
areas as part of our efforts to increase air-
conditioning extension hours.
Another major initiative occurred in April 2010.
Based on a hunch that a lot of study areas in SMU
were underutilized, my deputy and I emailed the
entire SMU faculty and collated all the unused
seminar and class rooms in SMU that were unused
in Week 14. With the professor’s consensus, these
locations were released as study areas in Week 14.
It was an immensely labor intensive effort which
drew attention at a University of Student Life
Committee (USLC) meeting.
Henceforth, the task of collating the unused
teaching facilities in week 14 was assigned to the
individual school offices, and SMUSA takes on a
coordination role.
LOOKING AHEAD
As tiring as the year had been, it has been a
fulfilling one. There is certainly more that I would
have loved to see through for SMUSA. But given
physical and mental limitations, I seek forgiveness
that I could not serve the student body more.
In passing the baton, I place my faith in the 7th
SAC- the fresh blood who will continue to bring
SMUSA from strength to strength. To my
successor, Ms. Zizie, and her deputy, Ms. Phua
Yanqi, I entrust you with the task of continuing our
work, and elevate SMUSA to greater heights.
SMUSA Annual Report 2010|19
NOSTALGIA
Looking back, nowhere did I expect to see my
portfolio-deemed truly dry and intensive, become
what it is today.
I dedicate all the success in service to my peers in
SMUSA : For your valuable critic when I was
looking into guidelines and electoral amendments,
humor when I was most work laden, calling me for
lunch, dinner or packed food despite constant
rejections, and being the listener although I don’t
think I made sense a lot of times, thank you. I can’t
name everyone here, but I’m sure you know who
you are.
To the 6th SAC: Thank you for your votes of faith.
None of the guidelines would have taken effect if
not for your backing. No standing order or
constitution, or even the AAC would have
materialized if not for your support.
To my family and friends in Malaysia: Thank you for
accepting my constant absence, for letting me
pursue what I believe in, and always being there
when I needed a break. It is because your presence
in my life that I have the courage to do what I’m
doing, and become who I am today.
To my comrade, buddy, and best friend- Ms. Vania
Tanoto: I don’t know how else to sum it up than
with a true thank you. Vania, I could not have
asked for a better deputy, and I would not have
been able to expand our portfolio if not for the
comfort in knowing that you were there to cover
our base. The endless minute taking, tedious
administrative work is something that we will
remember and probably laugh over one day, not
to mention our countless late nights. It has been a
wonderful journey with you and I’m glad you
stepped up to it.
Thank You!
20
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  ExCo Portfolio Report
MS. MARIA META VANIA TANOTO
ear 2010 is the year which, when I
reflect upon in many years to come, I
would not have wanted to spend in any other way.
Exactly one year ago, while still a freshman, I would
have never imagined myself taking up the challenge
to serve a large student body. It was an unfamiliar
journey. Nonetheless, I will never regret having
chosen the road less travelled and I am glad that I
have been able to accomplish so much during my
year-long term in SMUSA.
ADMINISTRATIVE MATTERS
ADMINISTRATIVE ADVISORY COMMITTEE
I was the Vice Chairperson of the committee
which consists of all the secretaries of the ten
Constituent Bodies (CBds). Together with Ms.
Emile Law, the Chairperson, we held efficient
meetings with the 1st Administrative Advisory
Committee (AAC).
More details on the functions, operations and
progress of the committee can be found under the
Administrative Advisory Committee (AAC) report
(page 72).
MANAGING CLUB EMAILS
Greater autonomy for clubs to send mass emails
to the SMU community also meant that SMUSA
had to conscientiously monitor the influx of emails.
I was in charge of manually supervising the email
traffic. In this process, I helped balance SMUSA’s
stand of supporting clubs in their publicity efforts
and safeguarding students from unnecessary emails.
As we meted out penalties to clubs and societies
who failed to abide by SMUSA’s email guidelines,
Deputy General Secretary
School of Accountancy |2009
we also exercised sensitivity by adjusting email
penalties to those whose needs were justified.
Once our streamlining efforts became more
manageable, our email monitoring began to
encompass liaising with IITS to mitigate emails from
various school offices.
As a result of our consistent efforts, we have been
able to see a pleasant dip in number of
unnecessary emails as well as frequency of
violations.
SMUSA NOTICEBOARD
I was in charge of designing and maintaining the
board. And in line with our ExCo’s vision which
emphasized ‘approachability’, this year’s notice
board design contained personalized individual
portfolios and contact details of the ExCo
members, SMUSA’s past events as well as updates.
SMU W ALL
The SMU Wall was an initiative by the past ExCo
to increase means of reaching out to the SMU
community. However, it only materialized during
our term and I was entrusted, with the help from
Ms. Sophia Lo, Ms. Winnie Soh and Ms. Wang Sha,
to turn an empty black board into an interactive
medium. During our term, our SMU Wall offered
students the opportunity to give feedback or
suggestions about student life anonymously, and
featured photos depicting the vibrant student life in
SMU.

OTHERS
Effectively, my role as the Deputy General
Secretary stretched beyond the standard call of
duties. This is something which my ExCo is familiar
with- taking on cross portfolio initiatives. Among
some projects I partook included planning the
programme for a visit from University Sains
Malaysia, assisting with assets loan, being part of
the committee for the SMUSA ‘RESPONSIBLE
FUN’ campaign – an initiative to promote
responsible drinking during campus events,
supporting SMUSA summer events, creating study
spaces for students during Week 14 and being part
of SMUSA Student Production Team for
Convocation 2010.
APPRECIATION
With all the gratitude I can summon:
To my dearest 10th Exco – For giving me the
opportunity to serve and assume the position
which I will always be grateful for, thank you for
helping me paint fond memories of my freshmen
year with toils and celebrations.
To my cheerful partner Emile – For believing in me
from the very start, relentlessly motivating me to
SMUSA Annual Report 2010|21
reach further, allowing me to grow, learn and make
independent decisions as the term progressed. It
has been a privilege working closely with you
which of course, entailed to very late night stays
and calls. I have not only found a working partner,
but also a best friend.
To my cherished family and friends – Together, you
wove a net beneath my tightrope without which –
quite simply – I would not have been able to walk
through to where I am today. Thank you for your
love, understanding and the unwavering support,
and to my fellow schoolmates, particularly, for
allowing me to serve you during my term.
And above all, I thank God for his many blessings.
TO THE 7 th SAC
I believe in your capability and commitment to
carry on our work and surpass our expectations.
Anticipate new challenges with open mind and
walk the experience with positive energy – only
with that can you look back with pride and say, “I
have done my best for the betterment of student
life.”
22
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  ExCo Portfolio Report
Honorary Finance Secretary
MS. SWEE PING ZHEN SARAH
Lee Kong Chian School of Business |2007
he past year has posed several unique
challenges for the Finance portfolio.
Despite an increase in the number of active clubs
and societies under the SMU Students’ Association
(SMUSA), our budget injection shrank by $19,000
(-7.12%). Thankfully, this shortfall was
compensated by further budget injection from the
Office of Student Life (OSL) alongside higher
utilization of SAC and Club Reserves. In
conjunction with SMU’s 10th Anniversary
celebrations, student life in SMU remained vibrant
with activities such as sporting events and 10th
anniversary celebrations.
MAJOR FINANCE INITIA TIVES IN 2010
Among the goals of the finance portfolio in year
2010 was to further improve the SMUSA finance
system by increasing operational efficiency,
streamline the claims process and increase
interaction between SMU’s Office of Finance
(OFIN), SMUSA finance secretaries and the
Finance Committee (FINCOM) members.
ONLINE REQUEST FORM FOR SMUSA
RECEIPT BOOKS
The issuance of SMUSA receipt books was made
more efficient by implementing an online request
form.
This online form helped consolidate and formalize
requests for receipt books. Distribution of the
receipts books was also standardized to be done
on a weekly basis. Such measures enhanced order
and facilitated more efficient issuance of SMUSA
receipt books. Students can request for receipt
books at www.tinyurl.com/smusareceiptbooks.
ADDITIONS TO BUDGET GUIDELINES
Having successfully launched the first consolidated
budget guideline for all SMUSA clubs and societies
by the 5th FINCOM, the 6th Finance Committee
reviewed and supplemented the budget guideline
to also standardize expenditure for items such as
corporate gift purchases and name tent
expenditure. These amendments created common
standards across the CBds and ensured
appropriate expenditures for these standardized
items.
ONLINE CLAIMS SYSTEM REVAMP
In 2010, a pilot test of the first version of the
Online Claims System revealed several structural
errors. After a 2-month review conducted with Mr.
Tommy Tien, SMUSA’s IT Solutions Secretary, and
a Final Year Project (FYP) group from the School
of Information System (SISS), an improved version
of the Online Claims System has been reworked
and will undergo beta testing and, is scheduled for
launch the 2nd half of 2011.
This system will enhance transparency and access
to information among club finance secretaries and
presidents, allowing them direct access to latest
budget and claim records, with an indication of its
status. As an informational platform, clubs would

get to use accurate information in events planning,
track their clubs’ financial “health”, and monitor
their budget utilization rates proactively.
The Online Claims System would also reduce
paper usage in the claims process, thus
contributing, in its own way, towards an eco-
friendly movement.
RECLASSIFICATION OF CLUBS
Due to differing operational and strategic goals set
out by the affected clubs, several clubs under the
SMUSA umbrella were reclassified to better reflect
the aligned visions with parent offices. Cognitare
and E.y.E Investment Interactive Club were
reclassified under the Lee Kong Chian School of
Business, while SMU International Connections
(ICON) was reclassified directly under the SMU
ExCo. This was done to allow better utilization of
resources and more streamlined management of
the clubs. Correspondingly, club accounts were
reclassified appropriately to reflect these changes.
SMUSA FINANCE DROPBO X
The renovation of the CCA room saw the
removal of SMUSA’s finance dropboxes to make
room for the new SMU Ambassadors’ room. In
replacement of the old dropboxes, OFIN has
kindly donated new dropboxes located outside the
SMUSA Exco Room.
With the more prominent location of the new
dropboxes and its better security features,
submission of claims by clubs and CBds has
become more straightforward.
SMUSA Annual Report 2010|23
APPRECIATION
This past year has been an eventful year and I
would like to extend my sincere appreciation to
everyone who has been a part of this journey. First,
to my family for being so supportive- All of you
have been a constant source of support and
encouragement.
To my SMU peers, thank you for believing in me
and voting me into the 10th SMUSA ExCo. I thank
you for this opportunity to serve you as the
Honorary Finance Secretary.
I would like to thank the 10th SMUSA ExCo and 6th
SAC for the memories, experiences and
opportunities over the past year. I have learnt an
invaluable amount from each and every one of you.
From this experience, I take with me fond
memories of our meetings, working together, the
Students Association Council’s Hong Kong
exchange and ExCo retreat, and many more.
To my deputy Mr. Daniel Lee: Daniel, thank you for
being the most supportive, understanding, reliable,
dependable and hardworking peer and partner in
crime. I have utmost admiration for your self-
discipline and work ethic. Your contributions have
been invaluable to the achievements we have
enjoyed during our term. I could not have asked
for a better deputy to share this experience with.
Thank you.
To the 6th FINCOM: Mr. Daniel Lee, Ms. Sophia Lo,
Ms. Rebecca Wong, Mr. Keh Jing Ren, Mr. Sim
Mong Seng, Mr. Nicholas Seng, Mr. Chew Wei En,
Ms. Tan Ying Xuan, Ms. Amanda Chua, Ms. Lim
Wei Zhen, Mr. Putra Muskita, Ms. Hamalatha, Ms.
Lee Hongjing, Mr. Teo Zhe Han, Ms. Tan Chay
Ling, Ms Tan Si Han and Mr. Lionel Lim, I have an
immense amount of respect for your dedication
and effort;
To Mr. Gary Tan and Mr. Mark Pereira: Gary and
Mark, I have full confidence that you will push the
boundaries, challenge conventions and bring
positive change to SMUSA finance. Regardless of
the challenges that await you, you have the
support of Mr. Daniel Lee, myself and our
predecessors. I wish you both the very best for the
coming year. It may be difficult (at times), but it will
be worth it.
24
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  ExCo Portfolio Report
 

 

Deputy Finance Secretary

MR. DANIEL LEE BOON ONN
School of Accountancy|2008
all ExCos to remain observant for what they
budget and to use it wisely.

USAGE OF CLUB RESERVES

t was just one year ago when I started my
term of office in the SMU Students’
Association’s Executive Committee (SMUSA
ExCo). Club finances have been and will always
remain as the most important issue in everyone’s
mind, and the position as the Deputy Finance
Secretary was indeed a heavy responsibility for me.
Together with the SMUSA Honorary Finance
Secretary, Ms. Sarah Swee, we took charge of
maintaining the integrity and transparency of the
SMUSA finance system. I now write to share some
of the more pertinent review points gathered from
my one year of service. I hope that the content of
this report will help enhance the SMUSA finance
system, and serve as learning points for club ExCos
to come.
CLUB BUDGETING
Budgeting has always been the most contentious
topic at the start of every budgeting semester. The
6th SMUSA Finance Committee has strived to
ensure that budget is equitably distributed to all
clubs and societies. As our allocated budget does
not grow in accordance to our wishes, I strongly
encourage future club ExCos to budget prudently.
Budget standards are constantly enforced so that
funds can be prioritized for more essential
purposes, such as for training, asset purchases and
activities that cater to the entire SMU student
population.
Given that SMU is primarily a business-oriented
school, SMUSA’s Finance Committee (FINCOM)
would like to encourage clubs and societies to
organize more revenue generating activities of
which can be channeled to fund their own club
related expenditure. Unspent club income can be
kept in the reserves, for timely use in the future.
However, reserves that exist for no specific
intention or purpose should be used instead of
being left dormant indefinitely. This will help
reinforce SMUSA FINCOM’s policy of remaining
fair and equitable to clubs, and allocate budget to
clubs that do not have sufficient reserves.
Therefore, we encourage clubs to use their
reserves to supplement their budget request so
that we can maximize budget usage for the
Association as a whole.
FINANCIAL CLAIMS
I had constantly received emails regarding the
status of the claims for various individuals. I
understand that the speed of reimbursement of
claims is important to us, being students. I would
like to emphasize that SMU’s Office of Finance
(OFIN) handles a large volume of claims every day
and time is needed for the processing of claims.
Delays are often caused by rejection claims that do
not adhere to submission requirements.

Budget utilization is also another important

benchmark in determining the performance of the
clubs’ ExCo. Poor utilization rates would not only
affect the performance of a club, but also the
club’s capacity to justify future funding requests as
unused budget could be better allocated to other
clubs instead. Hence, this is a strong reminder for
 SMUSA Annual Report 2010|25  

Therefore, I highly encourage incoming ExCos to
read the SMUSA Financial Procedure Manual
thoroughly to ensure smooth processing of their
claims. This Manual is readily available on the
SMUSA website. Queries may be directed them to
the respective CBd or SMUSA Finance Secretaries,
so that the manual can be improved further. I hope
that with the implementation of the Online Claims
System, claims can be better monitored and that
the rejection rate of claims will be factored in
when evaluating the performance of club finances.
OUTLOOK FOR 2011
Given the rather optimistic economic outlook for
2011, it is timely for clubs to seek sponsorship, be
it monetary or in kind, for their activities. This can
help reduce budget reliance on the Students’
Association Council (SAC) funds. I have faith in the
incoming 7th SMUSA Finance Committee, that they
will take further steps to streamline the budget
utilization of clubs. I also hope that clubs will give
their utmost support to their finance secretaries so
as to bring the SMUSA finances to greater heights.
memorable for me. This experience would be
permanently etched in my mind.
To the Office of Student Life (OSL) – Thank you
for your endless support, encouragement, guidance
and advice throughout my term of office.
To the 11th SMUSA ExCo and 7th SAC –Make
sure you seize this opportunity to make a
difference. If you do ever run out of motivation or
run into any major obstacles, always remember
why you decided to run for office and the people
who have voted you in. All the best for your term
of office!
To Mr. Gary Tan and Mr. Mark Pereira – You have
undertaken a heavy responsibility. Do not be
daunted by the task before you. Remember, only
by breaking the limits will you be able to improve
the SMUSA finance system and make a difference.
Good luck!

APPRECIATION
Throughout my term of office, I have had the
privilege of serving the SMU student population to
the best of my abilities, and would like to thank the
following people who have helped me in one way
or another:

To the SMU Office of Finance (Miss Jacqueline Ng,

Mr. Jeffery Tan, Miss Tay Cheng Siew, Miss Elaine
Chew, Miss Rosemarie Carbaya, Miss Lee Xiao
Shan, Miss Kate Wong, Miss Korine Lee and the
rest of the OFIN family) – You have been
instrumental in maintaining the SMUSA finance
system. Without your support, we would not have
achieved what we have set out to do. For that, I
would like to sincerely thank you for all your hard
work. I hope that you will continue to support Mr.
Gary Tan and his team.

To my fellow SMU Xtremists (SMUX) members –

Thank you for your kind understanding when I was
not able to join certain SMUX activities due to my
SMUSA commitments. You will definitely see more
of me in 2011!

To the 10th SMUSA ExCo – You are certainly the

greatest bunch of people that I have worked with.
Your passion has certainly given me the motivation
to endure any difficulties and push on. You have
made the one year journey wonderful and
26  |   ExCo Portfolio Report  
 

Assets Secretary
MR. BRENDON PNG LEE HONG
School of Information Systems |2008
Logistical support for booths was one of the key
areas which directly contributed to student life
activities. Booths are used mainly for marketing
purposes, events sign up and fund raising. We have
maintained our past practice in partnership with
the Office of Student Life by hiring student helpers
on the Work & Study Grant (WSG). These
students help us daily in the issuance of tables and
chairs for loan between 10 to 11 am, and from 5
to 6 pm in when these items are returned.
ear 2010 has been a rewarding year.
Since the beginning of my journey in the STANDARDIZATION OF ASSETS
SMU Students’ Association (SMUSA), the word Previously, there had been much confusion in
“opportunity” has been a constant inspiration for terms of identifying chairs that were loaned for
me. booths. We have mitigated this issue by reducing
the variations of types of chairs from 4 to 2, and
SMUSA was itself an opportunity that I had have replaced the older chairs with new ones.
decided to grab on to, to make a difference in
SMU’s student life and our very own school
culture. Being a member of the 6th Students’
Association Council (SAC), the Assets Secretary of
10th SMUSA Executive Committee (SA ExCo) and
Chairperson of the Assets Management
Committee (AMC), I have been able to be
involved and contribute to student life in many
small ways.

As the Assets Secretary of the 10th SA ExCo, my

role was mainly to provide logistic coordination
and support to the various portfolios within
SMUSA, be it the Constituent Bodies (CBds),
Clubs and the general student population for the
purpose of promoting student life.
To better facilitate the loan process, we have also
implemented a numbering system for our assets,
BO OTH SUPPO RT
where each table and chair has been assigned with
a unique number tagged to it. With this
implementation, it has been easier to keep track of
our assets and increased our efficiency in managing
items that were loaned our and returned.

CCA ROOM BUILT-IN LOCKERS

Storage space has always been an ongoing concern
for SMUSA, CBds, clubs, and societies. We
strongly recognized this need and have been
actively sourcing for possible solutions in keeping
up with locker demand. One identified solution
 SMUSA Annual Report 2010|27  

was to ensure proper utilization of built-in lockers would like to extend my appreciation to all the
located in the CCA Room. SAC members who have been through this
journey with me.

Previously, there was no proper system to monitor

the utilization of the lockers and the master keys
to the lockers were often unavailable. By
recollecting past data, we have implemented a new
master key system where we would hold a master
key for every built-in locker. With this new system,
we are now able to monitor locker utilization and
free up underutilized lockers for clubs and societies
that need locker space.

ASSETS MANAGEMENT COMMITTEE

Together with the Assets Secretaries or Assets
Managers of the four CCA CBds, the AMC
managed the coordination of various assets and
facilities within SMUSA, and were responsible for
the loan of assets to the clubs and societies. In this
committee, we have successfully coordinated the
logistical support for over ten orientation camps
and many other activities during the summer of
2010.

In addition, we have formed the Assets

Committee which comprises a team of four. This
special committee was tasked with different
projects that aimed to focus on improving our
assets management system, implementing changes
as approved by the AMC and the SMUSA ExCo.
These projects included the Assets Audit,
streamlining of CCA Room built-in lockers,
management of storeroom, booth loan procedures,
guidelines and many others.

APPRECIATION
It has been an honor and privilege to be part of 6th
SAC and 10th SMUSA ExCo. The SAC and
SMUSA ExCo have been through countless hours
of meetings and have done our best in the
betterment of student life and SMU. I am glad that
we have made it through our term of service and
28
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  ExCo Portfolio Report
Lee Kong Chian School of Business|2008
y primary role as the Business Secretary
of the SMU Students’ Association
(SMUSA) is to improve student life through
professional collaborations with business
corporations.
Throughout the past year, I strove to create and
maintain mutually beneficial relationships with
corporate partners as well as to capture value for
SMUSA. Our efforts were fruitful. The increased
sponsorship revenue secured for clubs and
societies in SMU has alleviated budget constraints
that has perpetually plagued SMUSA and enabled
better quality events in SMU. More importantly,
we have helped our University as a whole as the
increase in profits from SMUSA has reduced the
financial burden of a university that is constantly
grappling with rising annual costs.
STRATEGIZING SMUSA’S
SPONSORSHIPS
I have also continued the legacy of my predecessor,
Mr. Alson Chew of coordinating sponsorships
within a Sponsorship Committee (please refer to
page 87 for more details). This once fledging
committee has since taken great strides, and has
helped create sponsorships of higher value for
SMUSA and its CBds, hence fulfilling its objectives.
This has been an unprecedentedly successful year
for sponsorships, more so due to the successful
completion of large cash sponsors.
I attribute this success to the SMUSA Sponsorship
Committee, an ad-hoc team that spearheads
SMUSA’s strategic direction for sponsorships and
Business Secretary
MR. JACK MOY
co-ordinates a sponsorship package that can
benefit all CBds. Chaired by myself, this committee
comprises the sponsorship heads from all CBds.
By merging our interests and establishing the
Business Secretary as a centralized contact point
for SMUSA, I was able to better represent SMUSA
in liaising with our corporate partners and creating
value for all stakeholders. Other factors
contributing to this success was the accurate
identification of our corporate partners’ needs, the
introduction of an exclusivity clause, and the
sharing of BIZCOM’s marketing research data.
I am pleased to announce that we have received
more than $60,000 in cash sponsorships in this
year alone.
CREATING VALUE FOR SMUSA’S
EXTERNAL STAKEHOLDERS
Serving as the contact point for commercial
entities this year, I am delighted to have received
more than 100 proposals over the year from
various organizations. This demonstrates the strong
brand name that BIZCOM has established over
the year. Most of them were directed to SMU
BIZCOM, where these parties can either work
with our Events team, or be a part of the exciting
UniVantage privilege card scheme. The success of
both divisions under SMU BIZCOM has been
significant, and I would share more of their
achievements in the SMU BIZCOM report section
in page 75.
SUPPORTING SMUSA COMMITTEES
The vast increase in sponsorship deals in 2010 has
enabled BIZCOM to support our fellow
committees under SMUSA. We collaborated with
our partner, OCBC Bank to initiate a SMUSA
Movie Gala in September 2010, successfully
organized as a welfare initiative by the SMUSA
Welfare Committee. With full support from the
BIZCOM ExCo, we also contributed our profits to
supporting the Exam Welfare Package by inviting
Frolicks (April 2010) and Ben & Jerry’s (November
2010) to give out free ice-cream in support of our
exam-stressed peers.

In addition, I have also pledged to invest in the
SMUSA Branding Committee to ensure they have
the necessary funding to kick start a product line to
grow the SMU brand. The Freshmen Teambuilding
(FTB) Camp Handbook also received a cash
injection, resulting in an excellent quality leather
book to match the efforts of its design team.
STUDENT REPRESENTATIVE IN THE
LEASING COMMITTEE
2010 brought an interesting change to this
portfolio: the incumbent President of BIZCOM
and SMUSA Business Secretary would become
part of the Leasing Committee as a student
representative.
Being part of the decision-making team that
strategizes the tenant mix in SMU was both an
honour and a major responsibility. Being part of
this committee meant I could represent the
students’ views as an equal, such as concerns over
the rising food prices in SMU.
Through soliciting feedback from students
regarding existing tenants and the preference
towards future tenants, I could contribute to the
decision-making process in the Leasing Committee.
Many student views were collated via the SMUSA
Business Dialogue Session and SMUSA Tenants’
Preferences Survey. Appropriate action was then
taken together with LBU regarding issues such as
food hygiene and student sentiments about tenant-
related issues.
Beyond operational duties such as upholding the
SMUSA Sponsorship Guidelines and the LBU-OSL-
SMUSA Leasing Agreement, I have also expanded
my portfolio to encompass an understanding of
students’ preferences of tenants within SMU, as
well as feedback regarding existing ones.
SMUSA-BIZCO M CCA
SCHOLARSHIP/STUDENT LIFE AW ARD
SMUSA continues to care for our peers, and I am
pleased to present the CCA Scholarship and the
Student Life Awards. Established in 2010, the
student life awards were awarded during the
SMUSA Awards Night for the first time ever to
outstanding student leaders who have contributed
positively to the SMU community. The strong
commitment and dedication shown by some of
our fellow peers continue to spur me on to work
harder for BIZCOM to generate revenue.
SMUSA Annual Report 2010|29
LIST OF ACHIEVEMENTS/EVENTS
-­‐ SMUSA-BIZCOM CCA Scholarship (one
awarded this year)
-­‐ SMUSA-BIZCOM Student Life Award ( ten
awarded this year)
-­‐ Major sponsorship deals with Singtel, AIA,
OCBC Bank, Starhub, Citibank, Sony, Apple,
La Senza, Ambrosia signed over the year
-­‐ SMU T-shirt Drive
-­‐ SMUSA Business Dialogue 2010
-­‐ SMUSA Tenants’ Preferences Survey
APPRECIATION
I would like to thank the following:
Prof. Low Aik Meng (Dean of Students) and Ms.
Bernie Toh, for your encouragement and support
to BIZCOM throughout the year. Your advice
have been invaluable in helping us make the
correct decisions, and helped us contribute to the
community as we wanted.
Ms. Koh Huang Lee, Ms. Gina Lee and Ms. Teo Li
Yong from the Leasing Business Unit (LBU) for
being so accommodating in supporting student
activities and taking note of students’ interests. I
wish to take this opportunity to commend how
LBU has gone all out to bring in even more food
tenants in 2011. Having more food tenants was
certainly a key problem identified by our peers.
Mr. Wong Yew Tong, Mr. Tan Kong Soon and the
OSL staff working with us, for your constant
guidance and understanding.
The SMUSA 10th ExCo for the unwavering
commitment and hard work to make SMU a
better place. We knew what we signed up for, but
ultimately I trust that most of us are very satisfied
with the contributions we have made over the
year. Your company made my year tolerable.
The BIZCOM 10th ExCo and all friends in
BIZCOM for your commitment to excellence, and
for taking great initiatives to ensure the successes
of all events. I treasure all the friendships that we
have forged over the year. Special thanks to Mr.
Kenny Lin and Mr. Tan Ding Hao for their
excellent stewardship of UniVantage and for
creating a better brand name for it. We now have
more quality merchants for our peers. I would also
like to credit to Ms. Leanne for leading the events
team to successful bazaars and an awesome
Freshmen Bash.
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Ms. Lee Pei Zhi, Vice-President of SMU BIZCOM,
for her invaluable assistance. She has also been an
indispensable part of the SMUSA Sponsorship
Committee in her expert coordination of all our
stakeholders.

I hand over my position to Mr. Nikhil Antony Jonas,

the next Business Secretary and BIZCOM Director.
I am optimistic that he will continue to bring
BIZCOM to greater heights, making it not just a
CCA that empowers its members and gives
everyone an invaluable experience in dealing with
businesses, but also one that continues to serve
the community via our awards and contributions
to SMUSA.

For me, it has been a wonderful journey. And I am

delighted and proud to be able to gain valuable
leadership experiences throughout the year. Too
bad I have to leave behind all the profits we made!

Communications Secretary
MR. LEE CHER HERN
Lee Kong Chian School of Business |2008
he Communications portfolio concerns
itself with the presentation of the SMU
Students’ Association’s (SMUSA) dealings with
stakeholders across the university; this extends
from soliciting views from the student bodies, to
the advisement on possibly effects of university or
SMUSA policies.
By and large, the aim of the portfolio this year has
been to ascertain the boundaries associated with
and qualities necessary for the empowerment of
the student body through the Association.
Indubitably, this ambitious undertaking would
occupy the strategic focus of the portfolio in the
years to come, and I hope that the foundation set
this term would help facilitate that process.
To this end, I sought to build upon previous
methodologies of garnering student opinions
through the Student Satisfaction Survey and
Dialogue Session – furthermore, new avenues such
as the Student Leaders’ Symposium were created.
Consequently, much is done to ascertain ways that
would allow the Association to move beyond
garnering student concerns, towards anticipating
them.
The numerous initiatives taken by this portfolio
throughout the term have always placed student
empowerment as an endgame. The preliminary
stages, which were attempted at this year, sought
to promote more fluidity in terms of information,
both upward and downward, through the
numerous hierarchies of the university.
As such, the three aforementioned events were by
and large experiments to determine the most
effective manner of promoting communication
between the student body and school
administrators.
STUDENT SATISFACTION SURVEY
The Student Satisfaction Survey is an annual
exercise conducted to refresh SMUSA on the
SMUSA Annual Report 2010|31
pertinent issues that students grapple with, as well
as grasp the general student sentiment on
university life as a whole.
Conducted over two weeks, the results were
published at the conclusion of the survey.
Moreover, the survey results were analysed and
presented to then President Howard Hunter for
discussion.
STUDENT LEADERS’ SYMPOSIUM
The Student Leaders’ Symposium sought to be an
avenue for Constituent Bodies (CBds) and CCA
leaders to table student issues with senior school
administrators such as then President Howard
Hunter, Dean of Students Prof Low Aik Meng, and
the respective heads of the student offices.
It was hoped that a combination of the direct level
of interaction along with a more diverse group of
student leaders would prove more effective in
presenting the urgency and pertinence of student
issues to the school administrators.
BUSINESS DIALOGUE SESSION
The Business Dialogue Session was conducted at
the Collaborative Study Area of the Li Ka Shing
Library, and sought to solicit the opinions of
students specifically on the vendors and business
activities of the university.
On a more strategic avenue, it was also a pilot test
to ascertain the effectiveness of targeting specific
issues as opposed to open-ended approaches in
order to focus discussion and draw more interest.
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REFRAINS
The portfolio has only been able to begin what I
envision to be a protracted process of attaining
true student empowerment. The preliminary
stages of promoting communication need to be
decisively followed up with an active period of
translating the issues raised by this communication
into action; given the limited time, the
implementation of such a stage would have to be
conducted by future batches of the Association.

Similarly, such a stage would be plagued by a

seeming dearth of interest or faith in the
Association. It is with candidness that we observe
student interest in these issues diminish across the
board – be it from a shift in priorities towards
academia, the belief that such issues are
insurmountable by the Association, or simply
ignorance. Whatever the case is, determining the
root of this issue and remedying it remains the
lynchpin towards student empowerment.

APPRECIATION
Through a tumultuous year of cultivating a nascent
portfolio, I would like to extend my appreciation to
the students who have shown their continued
support through the year by voicing their opinions
and suggestions.

Also, I would like to thank the ExCo members

who have provided the necessary crawlspace for
me to establish the boundaries of the portfolio.

Furthermore, my deepest gratitude to friends,

CCA mates and project group members who have
supported me through this period.

On a final note, I would like to urge all students to

show their support for the Association so that we
can collectively work towards a common goal as a
university.
 SMUSA Annual Report 2010|33  

Events Secretary
MR. MICHAEL JOO DO HYUNG
Lee Kong Chian School of Business |2008
ooking back upon a year in the SMUSA
Executive Committee (ExCo), it has
indeed been a memorable journey for me.

My first task as the Events Secretary of SMU

Students’ Association (SMUSA) was to organize
President S R Nathan’s entourage for Patron’s Day
2010. Themed “A Walk to Remember”, the
entourage aimed to portray the journey of a SMU
student. This “journey” was presented as a
showcase of various CCA segments, befitting the (Transit), Vivace (Transfuse) and Freshmen Bash
vibrant life that SMU students have (Transpose). There were also combined marketing
effort in every event in support of the others.
SMUSA AW ARDS NIGHT Through FE, we hoped that freshmen would
understand that the Freshmen Experience was just
the start of their SMU Experience.

FRESHMEN EXPERIENCE SURVEY

SMUSA Awards Night, was held on 12th March

2010 at SMU’s University Lounge. This signature
event served to honor clubs, societies, and student
leaders who have contributed significantly to
SMUSA and SMU’s student life. More details can
be found on page 88.
FRESHMEN EXPERIENCE (FE)
In its 3rd Year running, Freshmen Experience (FE)
2010 was flanked by the theme – “Transcend”. In
line with SMUSA’s vision, FE’s vision was to
portray an approachable image to the Freshmen.
FE also hoped to imbibe in the Freshmen the idea
of work-life integration and the importance of
student life.
This was achieved through strategic alignment of
the four events under FE, namely, Freshmen
Teambuilding Camp (Transform), Convocation
Feedback is also important to us, and we wanted
to encourage as many freshmen as possible to
voice their opinions and provide constructive
feedback for SMU events. Once FE was over, we
sent out a survey.
Of the survey results, 86% respondents agreed
that the FE met their expectations. The average
rating for the FE was 7.00 out of 10.00 (10 being
most satisfying). Many freshmen also expressed
their interests to be part of FE 2011 organizing
committee, and perhaps facilitators for the
Freshmen Teambuilding Camp 2011. All in all, I
believe that such feedback will prove to be useful
for the future committees of FE 2011.
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ORIENTATION PROMOTION DAY (OPD)
2010 saw a change in terms of matriculation.
Instead of a physical matriculation, the school
moved to an online matriculation system. This
affected our many summer camps as there was a
lack of avenue to promote the camps or to make
payment.
As such, Orientation Promotion Day (OPD) was
birthed The FTB 2010 organizing committee went
to great lengths to contact the incoming cohort of
1200 freshmen through their call centre, and
encouraged them to attend the Orientation
Promotion Day. As a result, OPD turned out to be
very successful by garnering around 520 additional
sign-ups and438 payments. In a rating by camp
organizers, OPD actually scored 3.15 out of 5.00
(5 being most useful) for its usefulness. No doubt
this event still has areas of improvement; however,
OPD will likely be a sustainable initiative under
SMUSA for years to come.
CAREER SERVICE TALKS
In collaboration with Office of Career Services
(OCS), SMUSA also helped coordinate various
opportunities to publicize the summer orientation
camps. This included letting camp committees set
up booths on the days that coincided with the
compulsory community service talks attended by
freshmen. This helped maximize marketing
channels to reach out to freshmen, thus getting
more sign ups and payments for the summer
camps.
With a turnout of 200 per session, the
collaboration had faced issues with lack of space
due to overwhelming number of camps and events,
but definitely aided the organizers to reach out and
finally to meet their target number of participants.
SAC EVENTS COMMITTEE
In addition, 2010 marked the official creation of the
SAC Events Committee that consisted of events
directors from various CBds. Although this
committee was started only in June 2010, we
believe that it has served an important role in
coordinating the various events dates and prevent
excessive clashes.
In summary, the list below wraps up the SMUSA
events of the year 2010:
-­‐ Patron’s Day
-­‐ SMUSA Awards Night 2010
-­‐ SMU Open House
-­‐ Graduates’ night
-­‐ Orientation Promotion Day
-­‐ Community Service Talks
-­‐ ID Verification Exercise
-­‐ Freshmen Teambuilding Camp
-­‐ Convocation 2010
-­‐ Vivace 2010
-­‐ Freshmen Bash 2010
APPRECIATION
I would like to thank the Office of Student Life
(OSL), in particular the Department of Safety and
Student Leadership, for their support and guidance;
my fellow SMUSA ExCo members for their active
involvement in events; Ms. Melissa Soh for bringing
FTB to another level; Ms. Siah Hwei Ting and Ms.
Stellicia for executing yet another fantastic Vivace;
Ms. Tessa Ang and Mr. Jacob Selvan for their
impeccable convocation; Mr. Jack Moy, Ms. Leanne
Teo, Ms. Lee Pei Zhi and BIZCOM for their help in
FE and the awesome Freshmen Bash; CBd
presidents for the great time in the SAC; 9th Exco
for being my great mentors; Mr. Anthony Chang
and Ms. Yang Yan for organizing an unforgettable
Graduates’ Night; My fellow SMU dragon boaters
for the friendship; Ms. Wong Wei Ting for always
being there for me, many others not mentioned
and lastly God for always letting things happen for
my betterment.
For 2011, I have every confidence in my successor
Ms. Jazmine Oh, and that she will surpass me in all
aspects. Good luck!
 SMUSA Annual Report 2010|35
 

Deputy Events Secretary

MR. JACOB SELVAN MUTHU
School of Information Systems |2008
t has been a fulfilling experience performing
my role as the Deputy Events Secretary in
SMU Students' Association. Other than supporting
the Events Secretary, Mr. Michael Joo in his duties, I
also had the opportunity to organize and take
charge of some large scale events. Michael has
been very supportive in various decisions I have
made throughout my term in office. And I have
learnt a lot from him as well as the ExCo.
of SMU into an artwork that was presented to
OPEN HOUSE President Hunter during his farewell session
Together with the Office of Undergraduate
Admissions (OUA), I had the honor to be involved EVENTS CALENDAR
in this year's Open House. This year, we had a I continued the great work done by my
very fruitful discussion with the staff from OUA predecessor, Mr. Don Liu by moving the events
and had our own, SMUSA booth during the Open calendar to an online system where CBds and
House. Together with the ExCo, we put up a great CCAs were able to update their events and
display of student works which received positive activities real-time. This initiative is slowly, but
feedbacks from both the public and the school surely, being adopted by CBds and CCAs. The link
administration. is accessible via: www.smusaevents.famundo.com.

CONVOCATION
Together with Ms. Tessa Ang, the Vice President
of SMUSA, we jointly produced the pre-formal
segment of Convocation 2010 with OSL this year.
This being the first time, holding Convocation at
Resorts World, there were a lot of changes and
through our meetings with the committee, we
were able to have the Student Life showcase as a
pre-formal segment for 30 minutes. This was also
the first time I got to interact with the various
CCAs where they came together to put up an
outstanding show.
SMUSA STAFF TEA SESSION
This was the first time a staff tea session was
organized for the ExCo to introduce ourselves to
the staffs from the school administration. Staff from
various offices were invited to the session so that
we could share our views on the various portfolios
we were working on.
OTHERS
Besides the various events and initiatives, I was also
a part of the Freshmen Experience committee. I
helped out in the designs of emailers and posters
for various events committee recruitments and
campaigns.
Throughout my term in office, I have gained
invaluable experience working with people and
would like to take this opportunity to thank some
important people, in particular, Ms. Bernie, Prof
Low, Mr. Don Liu, and all the staff from the various
offices.
I hope that the next ExCo would continue to
color students life as well as enrich their
experience!
All the best!

PRESIDENT HUNTER’S FAREW ELL

I had the opportunity to collate a great collection
of photos showcasing student life and the various
moments where students demonstrated the spirit
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International Students’ Secretary
MR. PYINNYAR KYAW
Lee Kong Chian School of Business |2008
ith the reclassification of International
Connections (SMUICON) from a club
under the Arts and Cultural Fraternity into a
standing committee under SMUSA, as well as the
introduction of International Students’ Secretary
(ISS) Portfolio in SMUSA Executive Committee
(ExCo), 2010 was an exciting year especially for
international students.
As the International Students’ Secretary of the 10th
SMUSA ExCo, my duties entailed representing the
international students in various issues, handling the
queries from international students for every
aspect of their student life, and providing the
strategic direction for SMUICON.
The International Students’ Secretary (ISS) also
serves as the President of SMUICON and
oversees the day to day running of the club.
INTERNATIONAL STUDENTS’
ORIENTATION BRIEFING
During the International Students Dialogue Session
in 2009, one major concern raised by the students
was the cultural shock and the lack of
understanding that international students may have
towards Freshmen Experience events of SMUSA
especially the Freshmen Teambuilding Camp and
Vivace.
In response to this, and in collaboration with the
International Students’ Unit of OSL, the
International Students’ Orientation Briefing was
organized on the 23 July 2010.
This session aimed to provide international
students with a casual meeting with seniors to
clear their doubts about student life as their first
point of contact with SMU. It also provided useful
information about the Freshmen Experience, thus
minimizing the discomfort and cultural shock they
would have experienced. This initiative was also
utilized as a platform to encourage the freshmen
to be more active in Student Life by introducing
them to outstanding international students in SMU.
The session was attended by more than 60% of
the incoming international freshmen, and this
initiative will be continued at the start of academic
year in future.
INTERNATIONAL STUDENTS’ TEA
SESSION
The International Students’ Tea Session was first
initiated by the 9th SA ExCo under the portfolio of
the 9th Student Initiatives Secretary, Ms. Tan Yin
Yin. After the successful session in 2009, this event
continued in 2010 under the portfolio of the
International Students’ Secretary.
Held on 25 October, this year’s tea session aimed
to provide international students with the
opportunity to express their concerns in various
aspects of their student life. The session was also
used as a platform to introduce the newly elected
International Students’ Secretary, Ms. Wu Kuan
Liang.
Feedback from the Tea Session was distributed to
respective offices and to the incoming Ms. Wu

Kuan Liang to identify and address issues pertinent
to international students.
BUDDY PROGRAM
The successful program underwent many changes
in the year 2010 after gathering feedback from
both buddies and mentors in early 2010. As such,
gatherings were organized at the start of each
semester, and in mid-term break to better provide
the Buddies with opportunities to bond and to
communicate with other buddies.
The gender restriction (male with male and female
with female only) was removed, and all mentors
could freely state their buddy preferences. Also,
Buddies were not restricted to only one mentor.
In some cases, three students were assigned three
mentors together if the preferences were similar.
Priority was also given to students who had just
finished an exchange program or were going for an
exchange in the coming term.
Sign up rates for the Buddy Programs increased
significantly, both from incoming students and full-
time students willing to become mentors.
SMUSA Annual Report 2010|37
THOUGHTS
A year has passed, and the experience we have
gone through has taught us a lot. I believe the 10th
ExCo has done its best for the school. The
decisions made were done in the best interest of
the students. A school is a place where everyone
learns through different experiences, and through
ups and downs, I believe all of us have become
better people than when we first stepped up to
serve.
I would like to thank the 10th SMUSA ExCo for
sticking by me, through thick and thin. Without
them, an enjoyable year would not have been
possible. I would also like to sincerely thank those
who have voted me into my position, and those
who have never stopped supporting me through
time.
Last but not least, I would also like to express a
special thank you to each and every member of
the SMU Myanmar Community, Ms. Pham Nguyen
Tuong Van, Mr. Wang Yang and a special group of
friends, dubbed The Avenue of Stars, for their
wonderful support for me personally throughout
my time as ISS and President of ICON.
It was an experience worthy of the time and effort,
and I wish the 11th ExCo and Ms. Wu Kuan Liang a
wonderful 2011.
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IT Solutions Secretary
MR. TOMMY TIEN DEHUI
School of Information Systems |2008
s the IT Solutions Secretary, my main
responsibility is to represent the student
body to voice out IT related issues to the office of
Integrated Information Technology Services(IITS)
and to also integrate technology usage with the
SAC’s operations, in line with its vision and mission.
In the beginning of 2010, SMUSA started a
Facebook fanpage to encourage open
communication with our fellow peers. This page
has recorded more than 1700 “Likes”, with 762
monthly active users. This fanpage has been used
to publicise various SMUSA events and serves as a
valuable platform to reach out to more students.
To keep up with current trends in technology and
to cater to the increasing student population in
SMU, IITS has various plans to upgrade SMU’s IT
infrastructure and services. This upgrading process
saw many students providing feedback regarding
internet problems to IITS.
A couple of internet outages caused disruptions
during our academic period. A network slowdown
affected the whole university in mid September. As
the IT Solutions Secretary, I met IITS to discuss the
issue. Further investigation showed that the
network slowdown was caused by students using
P2P downloading (leeching most of the
bandwidth) as well as viruses in the network. Such
acts were illegal and IITS was contacted by
companies with copyrights agreements. In order
to safeguard SMU’s reputation, IITS took a drastic
measure by banning these students from using
WLAN, SMU’s network.
SENG-CITY SERVICE IMPROVEMENT
From student feedback, we have identified two key
areas for improvement: mainly to enable easier
printing for Mac users and accepting Ezlinks for
photocopying. Mac users are now able to input
their user names for printing instead of an IP
address. Cash cards were once the only payment
method for photocopying. Thus, after conveying
this feedback to SMU’s printing vendor- Seng-City,
the Ezylink Cashless Payment system was
implemented.
EMAIL MIGRATION
In early 2010, IITS decided to migrate the entire
university’s email server to Live@Edu. In executing
this migration, students were engaged to undergo
pilot phases to test the new system’s usability. I
helped this migration process by coordinating four
testing phases. In addition, there were discussions
to address potential issues cropped up during the
university-wide migration. The migration was
successfully completed by early October 2010.
SMUSA W EBSITE AND FACEBOOK
As part of SMUSA’s effort to be in line with our
vision of being “Approachable”, the SMUSA
website was revamped to have a friendlier image.
It posted the latest information of the 10th
SMUSA ExCo, and hosts various marketing
materials and guidelines posted on-line. We also
leveraged upon social media through a Facebook
fanpage to maintain open communication open
with our fellow mates.
APPRECIATION
To the 10th ExCo, it has been a great pleasure to
work with everyone. Being in this team is thus far
among my best times in SMU, I would not want to
change anything even if I have had the chance to
serve another term. Thank you for the great
memories.
To the 11th ExCo, this path is going to be tough.
Be prepared and stay focus. Never give up, even
when you fall, get up and continue on. All the best
for 2011!
 SMUSA Annual Report 2010|39
 

Student Initiatives Secretary

MS. CHIAM YAN WEN
School of Economics |2008
tepping into office a year back, I
understood that the nature of the Student
Initiatives Portfolio was not just about providing
mentorship and necessary resources to students
but also to fill up gaps between other portfolios in
SMUSA. Enjoying the greatest flexibility and less
defined tasks amongst the secretaries in SMUSA, I
saw myself as a supporting member of the ExCo
to my fellow members and also a leader in my
own portfolio. To students, I would be the bridge This collaboration was an initiative that occurred
and key to resources and offices to carry out after a 2 week survey about the library’s noise level
constructive projects initiated by them. To fellow showed a general dissatisfaction among students
SMUSA EXCO, I would be the helpline to fill up about the library. In this initiative, encouraging
the gaps. messages were written on post-its and were
pasted around the prime areas in the library to
LIBRARY SATISFACTION SURVEY AND subtly remind students that they all share the same
CAMPAIGN facilities and should treat the library like their
Being the place with the highest student traffic homes. The concept was adapted from a blogger,
each day, our overcrowded library faced various http://www.thingsweforget.blogspot.com who
issues. Problems like excessive hogging of seats, pastes post-its containing inspirational messages
undesirable noise level and littering were around Singapore as he commutes.
challenges faced by our library management over
the years. The idea was to prevent being direct and forceful
on students on what are the actions desired from
To provide a learning environment that is them, but empower them to judge for themselves
conducive for project discussions and readings, the what was the right behavior.
library management collaborated with the Student
Initiatives Secretary to launch a small campaign to
remind library users of the gracious behavior
expected in the library, the Students were also
empowered to stand up against inconsiderate
library users.

PAINT A PILLAR 2010- I’M UNIQUE!

Stepping into its 3rd year as a student initiated
project, Paint-A-Pillar, this year’s organizing
committee had 6 new faces. To encourage and
ensure continuity of this initiative which was first
set off to encourage free expression among
students through art and paintings, the project is
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again, carried on under the Student Initiatives
Portfolio.
This year’s theme is “I’m UNIque!” which called for
diversity and an original portrayal of students’
perception towards their university lives and it’s
vibrancy. This year, we also witnessed increased
support and involvement from students, faculty
and offices.
INITIATIVES CAMPAIGN
The Initiatives Campaign was launched in Term 1
Y2010-11 to call for more voices from the
students. Emails were sent to encourage students
to feedback and raise their ideas to SMUSA.
Responses were rather disappointing, but that
would not stop SMUSA from continuing to
request for new initiatives from the student
populations.
FACILITIES
We sent a survey to students to obtain reliable
statistics on the usage level of facilities by students,
especially on the weekends. The survey received
overwhelming response of 1042 responses in two
days. The result reflected a substantial number of
students coming back to the campus on Sundays
to catch up their academic work and projects. This
survey result was presented to the Office of
Facilities Management, who has kindly extended
the air-conditioner operating hours to service on
Sundays starting from Week 7 each term in
response to this justified facilities usage.
W EB PORTAL
Few initiatives this year did not pull through ideally.
One important project initiated by students was to
have an online portal to compile all academic
papers and research done by our students over
the four years in SMU. This portal would act as a
platform for students and professors to profile
outstanding academic writings by our own students.
It would also support as a portfolio building tool
for students. However, due to the technical
complexity and sustainability issues, the initiative
was not able to pull through this year.
THOUGHTS
The SMUSA journey was a roller coaster ride, full
of ups and downs. There were times when I felt
accomplished and there were times when I just fell
right down before I could catch a glimpse of the
sight around.
Still, I would still say it has been a rewarding year in
office. There may be constraints and blockages, but
what matters is how we overcome them.
Sometimes it is also about compromising and
deriving an optimal situation that benefits both the
school and students.
I would like to extend my appreciation to my
wonderful fellow SMUSA EXCO members for the
great 2010. The experiences we shared cannot be
easily expressed with a few words; nevertheless, I
would like to say a big ‘Thank You’ to each and
every one of you because without any one of you
the dynamics of the committee would have been
different. Our unique personalities have shaped
what we are today.
To the 11th SMUSA ExCo: I believe all of you will
continue the spirit of empowering students despite
not having a Student Initiative Portfolio this coming
term. Hope you would enjoy the SMUSA
experience as much as I did.
 SMUSA Annual Report 2010|41
 

Student Welfare Secretary

MS. CLARESSA WONG
LIFANG
School of Economics |2008
‘Let us always meet each other with smile, for the
smile is the beginning of love.’

~ Mother Teresa

tarting this journey, I knew it would be a

tireless one – a tireless act of giving,
contributing and sacrificing. Yet, like how a smile is
the beginning of love, sometimes the
transformational effect, something small, has is
overlooked. Therefore, be it the small changes
made, I always have faith that I am taking a step in
the right direction, with the aim of doing
everything I can to improve the welfare of students
and further their interests. Constantly meeting with
constraints, the path of change and initiatives was
definitely scattered with their obstacles and
roadblocks. My Welfare Committee and I,
however, remained determined to expand the
reach and extent of our welfare efforts. Though
the year, we added two self-initiated events and
played Santa when we answered the
wishes/requests of students.
Missed the Frolick and Exam Welfare Packages
every semester? To reach out to more students –
especially those who had always been missing it
every study break, we brought the welfare
packages to week 12. This was to the delight of
many students who have never received a welfare
package. The Famous Amos cookies, notebooks
and post-its brought a smile to the many students
as it came as a form of encouragement during their
hectic preparations for presentations and the
upcoming exams.

W ELFARE PACKAGES

Nametent Drive

NAMETENT DRIVE

Incorporating the characteristic taglines messages

Frolick ice-cream and the signature SMUSA ‘Mug
here’ mugs were met with a crowd as teasers and
Facebook created a hype that got students echoing
‘SMUSA loves me’ as they walked away happily
with all the yummy yogurt ice-cream and goodies
in hand. The April’10 Exam Welfare Package
giveaway experienced the longest queue SMUSA
ever had for welfare packages to date.
of the Welfare Committee, this year’s name tents
built on a theme of students being the ‘Star who
stands out’, with the intention of urging students to
stand out and make a difference. Budget-wise
measures were also taken by linking up with the
school CBDs to print the name tents to prevent
wastage from duplicate printing that happened in
past years.
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NAMECARD DRIVE
This year, we continued to help make it simpler for
students print their standardized SMU namecards
– just having to register online. Five hundred sets
of namecards were printed, providing ease to
students.
VITAMIN’S DAY
Noticing that many students have been falling sick
during the hectic school term, my concerned ExCo
wanted to let students know that we genuinely
care for their health. A week’s dose of vitamins
that was sponsored by Nurturale, were thus given
out to students to cheer them along and help
them keep going.
PREFERENTIAL CAR PARK FEES
The news of the introduction of a registration fee
for preferential parking in the university car park
was met with a great uproar. Many students were
displeased with the high registration fees that they
were supposed to pay. An informal survey was
quickly done to get a sense of the concerns
students had, and a meeting with the Leasing
Business Unit (LBU) that was in charge of the car
park fees was set to relate the students concerns
and negotiate an outcome that would be better
for both the students and administrative offices.
The fee was reduced from a biannual payment to
an annual payment, and to a nominal sum.
HOT W ATER DISPENSERS
Drinking cold water to drown a cough or despite
feeling cold already? We have heard your needs
for hot water. Therefore, together with the help of
Office of Facilities Management (OFM), hot water
dispensers have now been installed next to all
water coolers.
POW ERPOINTS IN STUDY AREAS
Unable to reach the power sockets when using
GSRs and Project Rooms in the library? Not
anymore. After a thorough check of all the rooms,
room by room, by my Welfare Committee, and
with OFM’s help, all sockets have been refitted to
more strategic spots with enough sockets per
room.
FEMALE SANITARY PAD DISPENSERS IN
TOILETS
This is for you girls! We have heard your request
to have sanitary pad dispensers for your
convenience in times of need (you know what I
mean!), so we have introduced it in the most used
female toilets.
MOVIE GALA PREMIERE
The unprecedented varsity wide gala premiere was
an initiative made possible by working together
with sponsorship by Bizcom. The event held at
Suntec City, Eng Wah Cinema, treated students to
the premiere of Resident Evil: Afterlife, along with a
buffet dinner and drinks. It aimed to provide
students with an awesomely cool event to take a
short break from their school lives and enjoy a
movie together with their SMU friends. The
success of the event was clearly evident with all
450 tickets being snapped up. We also used this
opportunity to thank the students who had
contributed greatly to making the Freshman
Experience great.
THANKS!
To my Welfare Committee, thanks for sticking it
through thick and thin, your work has been much
appreciated by many even if it is sometimes left
unsaid. As in the words of Mother Teresa, ‘We
ourselves feel that what we are doing is just a drop in
the ocean. But the ocean would be less because of
that missing drop.’ The act of giving you played a
role in, made the little significant difference that
expresses our care and love.
Thank you, my ExCo, you have been a strong
moral support through this journey. The
friendships that we have made are special and
something I will treasure past our working
experience. I would say that we can give ourselves
a pat on the back for all the dedication! Cheers! J
So many CCAs!!

CCA Constituent Body

What to join? It’s
hard to be sure, for
the right dosage of
CCA involvement is
a subjective matter.
However, you are
definitely objectively
REPORTS

missing out on
student life if you
aren’t involved in
one.
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Arts and Cultural Fraternity (ACF)
MR. KEN CHANG YUAN SHAO
f you’re reading this report, then you’re
probably part of a minority. If you can
identify with what we do, then you’re probably
part of an even smaller minority.
Each year, we write an annual report dictating all
that we have done for the year in our leadership
positions. Yet, one might ask if we have done
substantial things in our term, would we really
need an annual report for the student population
to know what we are doing? Students who have
this line of thought often dismiss such annual
reports as a charade, and believe that every year
the quality of student leadership must be declining.
The truth is that most of what we do is behind-
the-scene work, work that goes unnoticed in the
face of the changing semesters. This work is known
as governance, which entails things like helping to
negotiate the setting of SMUBE ratecard,
constitutional reforms like including CCA
presidents in the election of the new ACF
president and more that you can read below. The
nature of these measures is that they are not highly
visible to the school population, as much of
governance involves not sudden big acts of
petitioning for a certain cause, but more of
administrative and seemingly mundane work.
So do take a bit of your time to read this annual
report, understand what the various student
leaders and their committees have been up to,
and maybe one day the majority of SMU students
would be picking up a copy of the SMUSA annual
report to read, and they would smile
understandingly at their student leaders as they
emerge from a meeting room.
President,
School of Economics |2008
OUR MAIN OBJECTIVES THIS YEAR
§ To raise more awareness about ACF among
the school population.
§ To improve procedures within ACF.
ACF SIGNATURE EVENTS
ARTS CAMP 2010 – GLITCH!
Arts Camp 2010 was helmed by Events Manager,
Vanessa Huang. The 2nd Arts Camp in 2009 was a
resounding success despite the H1N1 epidemic
outbreak, giving the incoming freshmen a taste of
the Arts Community in SMU. This year, Arts camp
was organized with the same objectives of letting
the freshmen experience art forms offered by ACF
clubs and also providing ACF clubs a platform to
recruit new members. Relationships were formed
between the clubs as they worked hand-in-hand
together with the fraternity to make Arts Camp
2010 yet another success.
Arts Camp 2010 was entitled “Glitch!” This year,
Arts Camp was a 3 days 2 nights camp which was
held on campus, featured the following activities
-­‐ Workshops and performances by 19 ACF
clubs, an increase from 2009
-­‐ Night games around art venues around SMU,
in an effort to expose the freshmen to the
vibrant art scene
-­‐ Mass wet arts game
-­‐ Arts bash, a continuance from 2009, a night of
entertainment, stage games and celebration at
SMU SOE Multi Purpose Hall L7
-­‐ Overall arching storyline which linked the
marketing concept together with the activities
of the camp
-­‐ Musical production on the last day by
freshmen held at the ACC
Publicity for this year’s Arts Camp 2010 proved to
be quite a challenge as all matriculation was done
online, thus depriving us of an important avenue to
promote our camp to the incoming freshmen.
However, w ith the help of the CSP talk days and
our marketing methods, we were oversubscribed

and managed to hit our target of 120 participants,
a significant increase of nearly 40% as compared to
Arts Camp 2009. Overall, Arts Camp was a
success, as we not only managed to cater to a
larger number of freshmen; we also managed to
include more ACF clubs.
EVE 2010
EVE, a cocktail event organized by the ACF, is held
annually to celebrate the arts in SMU as well as to
forge a closer knit family within the 27 clubs and
societies under the ACF. It was the last of the ACF
trilogy and we felt that it was apt to close off the
ACF experience with a cocktail appreciation night.
Eve 2010 was held at a 2 storey event space in
Klapsons, the Boutique Hotel, this year we decided
to improve on the awards ceremony during the
event and thus remodelled and formalized the
entire process. After careful screening and through
a series of internal nominations, we obtained the
recipients of the 4 awards as follows:
Most Popular Arts Camp Workshop:
Samba Masala
Most Number of School-wide Initiatives:
Japanese Cultural Club
Best Initiative award:
Ballare
Special Service Award:
Broadcast and Entertainment (SMUBE)
SMUSA Annual Report 2010|45
We chose 4 ambassadors from different clubs to
be the faces of EVE and these individuals – Ms.
Amanda Voon Jian Ping, Ms. Goh Xin Ying, Mr.
Melvin Tiong Chee Yen, and Mr. Joshua Jonathan
Lim – were chosen for their notable contributions
to the SMU arts scene. Having familiar faces
campaign for EVE proved to be a good marketing
approach as we managed to obtain a higher
attendance for the event. We also created buzz
through marketing Eve with our ambassador
postcards.
The attendance for EVE 2010 totalled up to 230
guests, a notable increase from the 150 in the
previous year. Guests included OSL and ACF
members, freshmen from Arts camp, and students
from the general school population. We also
attracted exchange students to our event and
through feedback, served to enhance their overall
SMU experience.
That being said, Eve 2010 was a great success and
it met its overall objective of allowing inter-club
interaction and showing appreciation to our ACF
clubs. We are confident that through Eve 2010,
more of the school population as well as freshmen
became aware of the ACF and what we do.
ACF GIFTAWAY
ACF Giftaway is one of the new initiatives of the
6th Management Committee (MC) in building
ACF‘s branding. Striving to increase the visibility
and to build the “ACF Culture”, the 6th MC
organized a one day goodie bag give-away event,
targeted not only at ACF members but the whole
school population.
ACF Giftaway is part of the ACF ‘trilogy’ of events,
with each event encompassed by our very own
tagline “Feel it. Love it. Flaunt it”. ACF Giftaway
was held on the first week of Term 1 on 17th
August 2010, as we aimed to continue the
momentum, on awareness of ACF, which was built
up in July 2010 through our annual Arts Camp.
ACF Giftaway was also organized just before
Vivace, so as to introduce freshmen to the
Fraternity before they are exposed to the many
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ACF s tage performances and booths on Vivace
day.
The unique concept of this event is that people
have to dress up in pink in order to get an ACF T-
shirt and customized ACF notebook with a
description of all the ACF clubs in SMU and helpful
add-ons like a semester timetable. In addition,
there was also free cotton candy for everyone,
apart from the free goodie bags of course, which
were distributed at the atrium of the Lee Kong
Chian School of Business.
ACF Giftaway received a fantastic response from
the school. A lot of SMU students did turn up in
pink and the “pinkest” person of the day was
awarded a pair of Dr Marten’s boots!
ISSUES TACKLED
Some of the issues we tackled this year include the
settling of SMUBE ratecard, the response to
complaints about the noise during Samba Masala
practice sessions, the setting up of new sub-clubs
and the complications in doing so, and the closing
down of stagnant clubs (the club in question was
Blurt!).
NEW INITIATIVES
STREAMLINING OF PROCESSES
We started with improving the processes between
clubs and the ACF MC, by including most of our
guidelines and related material in a one-stop ACF
website. We also came up with a financial checklist
and online assets form to help facilitate the
respective budgeting and logistical processes.
CONSTITUTIONAL REFORM
Vital constitutional reforms this year include the
formalizing of election processes to include a vote
from each club in choosing the new ACF exco that
they will work with for their respective term. This
is to give clubs a rightful say in the team that will
lead them for one entire year and for the ACF MC
to convince the clubs that they are worthy
candidates in the running.
We also set up new standing orders involving the
process in setting up of new clubs, closing down of
stagnant clubs, and the criteria for standing clubs to
qualify as an ACF member club. All these measures
aim to serve the student population and clubs
more transparently, and ensure that member clubs
stay active.
OTHER INITIATIVES
Other new initiatives include the procuring of the
glass display panel along the concourse for ACF
branding, and the setting up of our official
Facebook fanpage (as an alumni networking tool as
well) as part of our marketing campaign.
To help foster stronger bonding among the ACF
family, we held what is affectionately known as
“Meet the People” sessions, with representatives
from various ACF clubs to discuss common issues
like Arts Camp, and Arts Festival related questions,
and explaining any doubts about the procedures in
place for ACF.
NEW ADDITIONS TO THE ACF
COMMUNITY
We have 3 new additions to the ACF community
this year:
ARDIENTE
A club that branched out from Caderas Latinas,
Ardiente already has a long standing history of
performance and excellence in competitions, and is
warmly welcomed as a familiar member of the
ACF family.
NACH LE
This sub-club under Indian Cultural Society aims to
bring Bollywood Dance to the general SMU
students, and show how Bollywood Dance can be
a distinct new genre of dance. It is also fast
becoming another major performing group during
school events and gigs.
CROSSROADS
The new blues and classic rock club operates
under Sound Foundry and aims to provide a
different style of music from the usual pop and
rock hits we groove to during Starry Night. Watch
out for them in their upcoming gigs as well!

President, Special Interest and
Community Service (SICS) sodality
MS. IRENE ONG
Lee Kong Chian School of Business|2008
he past year has been an exciting roller
coaster ride for the Special Interest and
Community Service (SICS) sodality. The 3rd
Management Committee (MC) managed to
overcome setbacks and at the same time scaled
greater heights. That being said, I am very
impressed with the level of zeal and commitment
of the MC. During our term of office, we
concentrated on the streamlining of clubs, the
formal establishment of administrative procedures
for transparency and excellence, the strategic
growth and development of clubs to achieve their
potential, and encouraging collaborations across
clubs for resource sharing and for leveraging on
niche competencies.
We are thankful to the clubs who have worked
closely with us in shaping the SICS sodality and in
achieving the directions that we first set out. On
behalf of my team, I would like to extend our
gratitude to Professor Low, Ms. Bernadette Toh,
Mr. Wong Yew Tong, Mr. Lai Chieh Ming, Mr. Tan
Kong Soon, Mr. Mohamad Ridzuwan, Mr. James
Teo, Mr. Connel Loh Hon Piow and Ms. Ong Juyi
for believing in us and giving us invaluable guidance
throughout our office term. To the 10th SMUSA
Executive Committee (ExCo) and the various
Constituent Bodies (CBds), thank you for the
support you have given us and for lending your
hands during our difficult times. It was truly
awesome to have been able to foster a closer
bond during our SAC Exchange in Hong Kong and
to see that bond strengthened throughout the year.
Not forgetting a bunch of geniuses who played and
worked hard in 2010, they are no other than my
MC which comprises of Ms. Aw Yihui, Ms.
Stephanie Yeo Boon Yee, Mr. Jonathan Tan Wei
Loong, Ms. Lee Hongjing, Mr. Teo Zhe Han, Mr.
Guo Jinchuan, Ms. Goh Si Hui, Ms. Lua Wen Ting,
Ms. Lau Pei En, Mr. Shawn Fong Sai Yean, Ms. See
Peiquan, Mr. Adrian Cheng Bingjie, Mr. Tan Jian
Wei, Mr. Victor Chan Yi Shun, Ms. Lee Lai Ting
and Ms. Ng Jieying. Thank you all for giving your
SMUSA Annual Report 2010|47
best and enduring the year with a “nothing is
impossible” spirit. You guys rock!
Now that we have handed the baton over to the
4th MC, we believe in you like how the others
believed in us. It’s your turn now to bring the SICS
sodality to greater heights, to achieve what was
never imagined before and to redefine student life.
I am hereby privileged to present to you the SICS
sodality annual report 2010.
STRATEGIC DIRECTION
COLLABORATION ACROSS CLUBS/OSL
OUTREACH FUND
Having two different umbrella groups under the
SICS sodality brings with it the challenges of
bringing them together as one to portray the SICS
sodality identity. The 3rd MC continued the
direction of the previous MC in driving
collaborations between the special interest clubs
and the community service clubs. Clubs were
encouraged to brainstorm and execute their ideas
through platforms such as the SICS sodality annual
presidential summit held for elected members of
clubs. Collaborative initiatives were given the
incentive of having the 3rd MC’s endorsement in
their application to the OSL outreach fund which
serves to fund clubs with worthy outstanding
projects that impact both student life and the
underprivileged in society.
OPENING AND CLOSING OF CLUBS/KPIs
There were numerous interviews and sharing
sessions with respective clubs at the start of the
term to gain an overview of their directions for
2010. Assistance was given to clubs who were
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identified to be no n-responsive and SICS sodality
stands firm in closing down clubs who fail to abide
by the policies set out by SMUSA and SICS.
Prospective clubs were required to meet the
stringent requirements set out by SICS before
being officially recognized. Through active
discussions, the 3rd MC worked with individual
clubs to agree on key performing indicators (KPIs)
which were reviewed at the end of each semester.
This helps to ensure accountability in terms of the
performance and sustainability of our clubs.
RAISING OUR PROFILE
As a new CBd running in its 3rd year, the SICS
sodality is not as recognized as the other
established CBds. Hence, the 3rd MC focused on
delivering events that showcase the SICS sodality
as well as gaining maximum exposure through
school wide participation and marketing efforts.
SMU CHALLENGE 2010
SMU Challenge was first initiated in 2008 by the
first president of the SICS sodality and this year,
the 3rd MC decided take up the challenge to
deliver an event that is unique to the SICS sodality.
The planning and execution of SMU Challenge
2010 took up almost 10 months with the objective
of bringing the SMU community together to do
something interesting yet meaningful. This project
included various fundraising efforts of student
volunteers and visits to the beneficiary’s homes.
The project was well supported by both the SMU
community and the general public who
participated in one way or another.

SIGNATURE EVENTS

LEADERSHIP SUMMIT
The Leadership Summit is held during the start of
each term as a platform for the newly elected
members of respective clubs to bond, to
understand the clubs and their activities in greater
SMU Challenge 2010 ended with a unique
depth as well as to strategize directions for their
walkathon in which participants carried backpacks
term of office. Other than fun activities, club
filled with food and household items intended for
representatives are grouped together to
1000 elderly beneficiaries. Not only was the SICS
brainstorm collaborative ideas amongst themselves
sodality able to execute the event smoothly, we
and it was a good avenue to gather feedbacks
exceeded the initial objective of raising $50 000 in
from clubs which the MC can work upon.
cash and in kind. The future MC should continue
the good work of sustaining the project which aims
KALEIDOSCOPE CAMP 2010
to bring the SMU community together and impact
The SICS sodality Camp was held for the first time
society in a manner unique to the SICS sodality.
since its establishment in 2007. Organizing a camp
was never easy but it was especially challenging for
APPRECIATION NIGHT 2010
the SICS sodality which covers a diverse spectrum
The appreciation night is held annually in
of interests. Nonetheless, the 3rd MC took on the
recognition of the clubs’ efforts and definitely a
challenge with great positivity. The objective of the
channel for the 3rd MC to express our gratitude to
camp was to introduce students to the SICS
the clubs who have been co-operative and
sodality and our various clubs. Unlike the other
outstanding for the past one year. Awards that
CBds, the SICS sodality did not have a camp in the
last two years and this greatly reduced were given out included the ‘Best Special Interest
opportunities for freshmen to get to know us. Club’, ‘Best Community Service Club’, ‘Most
Nonetheless, the camp proved to be successful for Promising Club’, ‘Best Collaborative Event’, Best
a start. We are grateful to the majority of the clubs Initiative of the Year’ and the ‘Top 3 Most Popular
who worked with us in creating interesting Clubs voted by SMU students’.
activities for the campers. These clubs were greatly
rewarded when a good number of camp
participants continued to take part in their club
activities after the camp and subsequently ran for
ExCo positions within the clubs.
 SMUSA Annual Report 2010|49  

NEW INITIATIVES sponsorship and fundraising. This will lighten the

burden on the SICS sodality’s budget as we had to
KPIs AND MEMBERSHIP support 8 community service clubs.
The sustainability and growth of clubs were viewed
with great importance during our term of office. FUTURE OUTLOOK
We believe in deliv ering quality student life To achieve excellence and synergy for clubs under
through increasing the relevance of our clubs SICS sodality, with a passionate driving force, for an
towards students. Meet-ups were arranged all rounded student life.
between clubs and the MC to seek a mutual
agreement on the crafted Key Performance
Indexes (KPIs). The KPIs were then signed
between both parties and would be reviewed
annually. The KPIs helps to monitor the club’s
performance and growth which in turn drives
excellence.

SPONSORSHIP DIRECTOR
We welcomed a new portfolio into the SICS
sodality this year - the sponsorship director - who
is in-charge of establishing a database of contacts
who are interested in the various club’s events and
contacts that are catered to the general needs of
clubs such as apparels and catering. Through this,
we created a “preferred” vendor database which
links clubs with companies which provide good
bargains for students. In the long run, we hope for
our clubs to be self-sustaining through sponsorship
efforts.

POST-MORTEM REPORTS FROM CLUBS

For an objective judgment on events, the 3rd MC
requested post-mortem reports from clubs for
their events, especially those which required
significant funding from SMUSA. These reports
serve as a basis for the SICS sodality to justify
events based on results and popularity. These
reports also provide a reference for future MCs to
understand clubs’ events and the learning points
from each event that has been organized.

FINANCE
The finance team carried out meet-up sessions
with every single club under the SICS sodality
umbrella twice before the budgeting period to
ensure that clubs budgeted properly, and to advise
them on large budget items. These meet-ups
served as the first budget cut by the SICS sodality
before submitting the clubs budget to the SAC.

The finance team decided to cap the funding

amount for each OCIP project to $100 in terms of
their logistical needs. The 3rd MC agreed that OCIP
should not be funded maximally by the school but
should be largely funded through channels such as
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President, SMUXtremists (SMUX)
MR. LOW SOON HENG
Lee Kong Chian School of Business |2008
t is with great pleasure that the 9th Crew
presents you a brief summary of the
SMUXtremists (SMUX) Annual Report
2010. This report is a documentation of what
SMUX has accomplished over the past year. More
importantly, it is the testimonial of each and every
SMUX member’s effort and contribution, which
cannot be detailed completely in the following
pages. If you wish to find out more, do refer to our
2010 version of the Annual Report.
On behalf of the 9th Crew and the six Team
Executive Committees, I would like to thank each
and every member who had helped in terms of
not only in the capacity of an organizing committee
member, but also as a helper as well as participant.
I would also like to use this opportunity to thank
the school officers as well as our business
development partners for your continuous support
in our ventures. It was the combined effort from
everybody that had made “Adventure Fun Family”
possible in SMUX.
As we celebrate SMUX’s first decade of inception,
let us not forget our humble beginnings and the
sacrifices that everyone has made in order to make
today’s accomplishments worthwhile.
Thank you for an unforgettable year.
SIGNATURE EVENTS
ADVENTURE RACE 2010
Due to good responses last year, it was the 2nd
year that SMUX organized the SMU Adventure
Race (AdRace). The introductory one-day multi-
disciplinary race challenged participants through a
combination of outdoor adventure elements
across different stations in Singapore.
This year’s participation saw slightly more than half
of last year’s, and yet we managed to achieve
success in terms of its scale of operations and
attraction of a broad range of outdoor enthusiasts
across the Novice and Open categories. In
addition, many participants gave feedbacks that
they enjoyed the experience of AdRace 10 and
they are looking forward to AdRace 2011. Do look
out for a whole new experience in adventure
racing in 2011!
SMUX CAMP 2010
Held yearly to expose incoming freshmen to the
plethora of outdoor and adventure sports that
SMUX offers, SMUX Camp 2010, themed “X, it’s
what you make out of it”, was a one roaring
success.
The camp incorporated six main activities which
each represented the six SMUX teams: Biking,
Diving, Kayaking, Trekking, Skating and XSeed. As
SMUX Camp continues to be the first contact
point between SMUX and incoming freshmen, we
are glad that many of its participants return to
participate in subsequent SMUX events and as
members of the organizing committees. More
importantly, through the camp, freshmen find
themselves new interests, new friends and new
family.
NIGHTBIKE 2010
This is an annual event organized by SMUXtremists
after the SMUX Camp. The theme for this year’s
Nitebike was ‘Bike 4 Your Life’ and it was held
from 28th to 29th August 2010. The event’s 144
slots were filled up in a mere 5 hours upon the
opening registration.
NEW INITIATIVES
RESTRUCTURING OF THE CREW
As part of the 9th Crew’s objectives to streamline
operations, the Crew was downsized from 15 to
14 positions. The position of Human Resource/

Welfare Manager was removed from the Crew.
The Honorary General Secretary undertook the
role and responsibilities of the Human Resource
portfolio, while the Welfare portfolio was taken up
by the Operations Director (OD). We believe that
this streamlining initiative will reduce any
duplication of role and facilitate better integration
of administrative information and processes.
The positions of the Operations Director were
further classified as “Internal” and “External”. Due
to an increasing number of stakeholders that
SMUX has, the position of OD External was
created to assist the President in managing these
external stakeholders. An example of the OD
External’s job scope will be to maintain
communication with the Safety and Student
Leadership Cluster of OSL in order to ensure that
the safety level of SMUX events is not
compromised.
HUMAN RESOURCE PORTAL
This year, we have streamlined the operational
procedures with regards to human resource
matters by having our own SMUX Human
Resource Portal. The HR Portal features a unique
membership registration portal to minimize the
chances of missing data or data errors while
exporting and importing of information between
different systems. An Alumni Update function is
also included in the portal. Unlike in the previous
years, HR manager has to manually filter out
members who have graduated and become
Alumni of SMUX. With this function, the Alumni
membership list will be automatically updated.
BUSINESS DEVELOPMENT
The SMUX Business Development Contacts
database is a melting pot of contacts gathered
from all over SMUX into one central location. Such
an initiative avoids the painful process of having to
reinvent the wheel of sourcing for contacts time
and again every time a new team steps up to the
task. From teams’ contacts to potential event
sponsors to even contacts for sourcing for vehicles,
the database is as comprehensive as it gets.
In line with placing the interest of the SMU
community above our own, we shared contacts
that would be useful to other CBds, such as Lynk
Biotech with SSU. Such facilitated partnerships
ended up benefitting the SMU Aquathlon Club
(SMURTS) and SMU Dragon Boat (SMUDB) as
they were roped in to test if product is effective
and explore the possibility of OSL bulk purchasing
SMUSA Annual Report 2010|51
the product for all athletes.
ASSET UTILIZATION RATE
Another new initiative that was only finalized and
implemented in late November 2010, the asset
utilization rate’s initial objective was to provide a
better quantitative justification for each specific
asset purchase during each semester’s budgeting
period. As it was tedious to track utilization to the
specific asset itself, SMUX tracked the figures by
the class of assets.
ASSET S CONDITION TEST
To shift the emphasis on the physical count alone
to checking the condition of asset during asset
audits, we have created an Asset Condition Test
together with all 6 teams Logistics ICs for all
classes of assets. It is similar to a litmus test, and
comprises of three colours: green, yellow, and red.
With this test, each team would be able to use this
document as a guide and evaluate if an asset is still
safe to use, or is damaged and needs to be
disposed. In this way, this test has greatly facilitated
the conduct of asset audit and aid in budgeting
decisions.
MILESTONES
VELOFILES (BIKING)
Team Velofiles comprising of 6 SMUX bikers
embarked on a month-long 2010km cycling
expedition. The route took them from Phuket all
the way down to Singapore. The event aimed to
raise the awareness of the 2010 Youth Olympic
Games as well as to commemorate SMU and
SMUX 10th year anniversary. It also aimed to
inspire people to challenge their limits and pursue
their dreams. As a result of the trip, we are glad to
see a closer relationship being fostered among
SMUX, OSL and the Safety Centre as we worked
closely together to make this trip a success.
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KOREA SKI TRIP (XSEED): IN COLLABORATION WITH
YMCA
This is a landmark activity in Xseed’s calendar, as it
is the first time the team is undertaking an event to
go skiing; literally “Discovering without Boundaries”,
this endeavor to Korea will be the first time the
team has stepped out of its usual Singapore-
Malaysia range. Encompassing Skiing and
Snowboarding, this trip was co-organized with
YMCA which worked with their counterparts in
ChunCheon. The visit to Daemyong Ski Resort, a
home stay at the nearby ChunCheon area and
nights spent in Seoul allowed the participants to
bond well with one another, and these definitely
made the trip a memorable one.
JOHOR LAMA EXPEDITION (KAYAKING)
Johor Lama is SMUX Kayaking Team’s pioneer
cross border expedition, successfully completed in
the summer of 2010. The 60km 2-way expedition
brought the participants through both sea and river
kayaking.
REEF ALERT 2010 (DIVING)
The signature SMUX Diving conservation project
was once again oversubscribed, with all 20 slots
filled up by diving enthusiasts. The first to be
featured in a regional diving magazine, Reef Alert
2010 also went to the heartlands this year, staging
the exhibition at the Woodlands Regional Library.
SMUX EVENTS APPENDIX
SMUX B IKING T EAM
§ Bike 2 Basic (24th Jan)
§ Off-road Ride @ Pulau Ubin (30th Jan)
§ Love Cycle Night Ride (26th Feb)
§ OCBC Cycle 2010 (7th Mar)
§ Desaru Ride (15th May – 16th May)
§ Velofiles 2010km Summer Ride (18th Jul –
14th Aug)
§ Rengit Ride (11th Sept)
§ Paddle & Pedal (6th Oct)
§ Kukup Ride (7th – 8th Dec)
SMUX D IVING T EAM
§ Open Season Dive (12th – 14th Mar)
§ Reef Alert (30th Apr – 2nd May)
§ Summer Dive (9th – 14th Aug)
§ Back to School Dive (3rd – 5th Sept)
§ Mid-Term Dive (8th – 10th Oct)
SMUX K AYAKING T EAM
§ Wet O’ Wild (22nd – 25th Feb)
§ Johor Lama (21st – 23rd May)
§ Bay Escapade (19th Sept)
§ Paddle & Pedal (6th Oct)
§ Post Examination Expedition (27th – 28th Dec)
SMUX S KATING T EAM
§ Skating Clinics (8th Jan & 27th Aug)
§ NUS Skate Challenge 2010 (16th Jan)
§ INSK8MIA 2010 (20th Feb)
§ Hvper Inter-Tertiary Challenge 2010 (15th
May)
§ National Runway Cycling & Skating 2010 (20th
Jun)
§ MoonSkate Festival 2010 (25th Sept)
§ Inline Hockey Clinic (3rd Oct)
§ SkateScare 2010 (30th Oct)
§ A Truly Magical Christmas 2010: Public Blood
Donation Drive (3rd – 5th Dec)
§ Sk8there.sg (29th – 30th Dec)
SMUX T REKKING T EAM
§ Gunung Datuk (16th – 17th Jan)
§ Gunung Bujang Melaka and Batu Berangkai
Falls (22nd – 25th Feb)
§ Gunung Ayam and Baha (25th – 29th Apr)
§ Transverse Titiwangsa: Gunung Korbu,
Gayong, and Yong Belar (4th – 11th Aug)
§ Gunung Panti (4th – 5th Sep)
§ Upeh Guling Falls (7th – 8th Oct)
§ Fansipan (7th – 14th Dec)
SMUX XS EED T EAM
§ Forest Adventure (23rd Jan)
§ Paintball (26th Feb & 19th Sep)
§ Combined Camp (30th Apr – 2nd May)
§ Weekend Horse-riding (9th & 10th Oct)
§ Skiing in Korea (6th – 15th Dec)
§ Kota Tinggi (28th – 29th Dec)
 SMUSA Annual Report 2010|53
 

President, SMU Sports Union (SSU)

MR. WEE HUI YUAN EUGENE
Lee Kong Chian School of Business |2008
ear 2010 has been a wonderful year for
sports at SMU during which it brings our
sporting family one step forward reflected through
both sporting excellence and holistic development.
Through the sporting fra ternity’s pursuit for
sporting excellence, we have witnessed easily one
of the best years in SMU’s sporting history,
achieving success in both national and international
stages, increasing the visibility of the SMU brand
name. 2010 was also filled with exciting events and
new initiatives promoting work play balance in
SMU through sports. results, but we hope the effects will be seen
several years from now.
The SMU Sports Union (SSU) 6th Management
Committee (MC) had a meaningful term of office The 6th MC has worked hard to increase the
serving our sportsmen and the student population branding of sports at SMU through several
of SMU. Having been inspired by the SSU motto, initiatives – New logos have been imprinted in our
“Might of one, Strength from all”, the 6th MC gym to increase the awareness of our 41 sports
agreed on promoting a sporting family focusing on clubs; pictures of our athletes paved the corridors
identity and relationships. The vision set by the 6th of our SMU gym thus increasing the general profile
MC was “To inculcate a vibrant sporting culture in of our athletes and in recognition of their efforts,
SMU, in the pursuit of excellence and holistic and newsletters and special sports features have
development”. Many of the decisions made and been sent out in recognition of the efforts our
initiatives undertaken were deliberated under the sportsmen and clubs have devoted to sports. The
vision and objections we have set. 6th MC also had the goal of improving
relationships both between SSU and its sports
Bearing a long-term orientation, the 6th MC has clubs and interclub relationships. These were done
recognized the importance of progressiveness and through the Club Buddy System and the club
sustainability. We have set out to lay a firm support point system.
foundation for the future leaders to build upon,
progressing along with time from one batch to the These measures were effective in inculcating
next. Many of our plans will not yield instant greater ties and identity and will serve as the
building blocks of our sports at SMU. With these
initiatives in place, the SMU Sporting Fraternity is
looking to grow exponentially through the years.

SIGNATURE EVENTS

SPORTS AWARDS NIGHT

2010 saw SSU’s Annual Sports Awards Night held
in a refreshing and spectacular fashion. For the first
time ever, the event shifted from the traditional
venue of our SOA Auditorium to the energizing
Butter Factory. The Guest-of-Honour for the event
was our friendly Dean of Students, Professor Loh
Aik Meng. Our event witnessed a recorded
participation of over 200 sportsmen. The
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prestigious Sportsman and Sportswoman of the
Year were awarded to Mr. Koh Seng Leong (Sailing)
and Ms. Siobhan Tam (Sailing) respectiv ely. The
coveted SMU Sports Team of the year award
went to SMU DragonBoat for their prodigious
performances throughout the entire season. The
celebrations, which lasted to the wee hours, had
no doubt created a kindred belonging in our
fraternity!
WAIKIKI
Waikiki remains the biggest and most exciting
installment of SSU’s flagship events. Waikiki 2010
was held at Tanjong Beach and drew a crowd of
almost 1000 participants. Participants basked in the
sun and enjoyed many competitive beach games.
Coupled with good food and the company of
awesome friends, Waikiki 2010 was truly an event
that achieved its goal in promoting a balanced
lifestyle through sports.
SPORTS LEADERS CAMP
Sports Leaders Camp is one of the signature
events which SSU organizes. We were pleased to
gather leaders from 40 sports clubs for 2 days. The
ideas and discussions bounced served to unite the
sporting fraternity in actions and thoughts.
Feedback gathered showed us that this Camp had
indeed served its purpose well and will continue to
be an essential platform for sporting leaders to
come.
SPORTS CAMP- SMOOVE!
SSU’s Sports Camp 2010 lived up to its name of
being one of the most popular events within SMU.
This event saw such heavy oversubscription that
registration was closed one month prior to the
event. Our event saw a participation of 200
incoming freshmen and our entire sporting
fraternity collaborated hand in hand to make this
event a success. The freshmen were treated to a
wide variety of sports, performances and more
significantly, an insight to the sporting culture of
SMU. It brings me great pleasure in saying that
almost 90% of the freshmen who participated in
Sports Camp joined a sports club subsequently.
They form the new generation of pride and glory
that will do SMU Sports proud in the future.
SPORTS FIESTA
Sports Fiesta in our opinion fell under expectations.
We saw a decrease in number of participants yet
again following similar situations in the past years.
Admittedly, the novelty of having an event where
people come together to play different sports was
indeed losing its draw. Even with the introduction
of the new “funfair-like” stalls operated by a few
sports clubs, the hype that was generated was not
enough. Our wish is that the new MC could bring
back the wow-factor of this event and attract the
“smuggers” onto campus green.
MILESTONES
CLUB BUDDY SYSTEM
For the Club Buddy System especially, in order to
ensure continuity, a database was put in place. Its
objectives were clear and every member of the
‘communication’ being a cornerstone of our
working philosophy, we are happy with the final
results at the end of our term in office. Our visits
to the clubs also gathered very favorable responses.
Many clubs expressed pleasant surprise at our
initiative to reach out to them on the grounds. As
a result, the ties between clubs and SSU grew
closer and we were able to better allocate funds
and provide solutions to their problems to the
best of our capabilities.
SSU WEBSITE
One of our pillars of involvement with the SSU
clubs is communication. As such, our committee felt
it was integral to have a robust online portal where
messages could be broadcasted effectively and
processes streamlined.
 SMUSA Annual Report 2010|55
 

In the 3rd quarter of 2010, we formed a team of 4 and Ms. Heng Jia Qi. These are the
people to work on the website. Initially, we were underappreciated heroes who have made such a
in talks with Funkygrad, an online portal and great impact on sports at SMU in 2010 and the
content engine for local tertiary students. Although years to come. I would like to thank each and
the deal did not come to fruition because of every one of them for the hard work and
excessive commitment required by the sponsors, dedication they have invested into this thankless
the functionalities for the site were straightened job. It has definitely been a pleasure working with
out in the process such as broadcasting of fixtures each and every one of them and this experience
and results, events registration, upload of has been an unforgettable one.
administrative procedures, personal club page for
marketing purposes etc. Our envisioned portal was
presented during the SSU clubs Presidents’
Meeting and it was met with much support from
our Presidents.
We have since handed on the project to our new
MC who has elected an IT director to take charge
of the site’s implementation and maintenance, and
the beta version of the website is planned to be up
by end of January 2011.

SPONSORSHIP TEMPLATE
As part of SSU's efforts to empower their member
clubs to fund and sustain club events, the
Corporate Communications Department has
created a sponsorship template exclusively for FAREW ELL
these clubs. SSU envisages that this template, On behalf of the 6th MC, I wish the incoming 7th
which contains detailed information on how and MC all the best in steering new heights for the
what information to present to sponsors, will sporting fraternity. There will be many challenges
enable the sports clubs to effectively communicate and difficulties on the way. Your journey starts
their needs across to sponsors now, learn to enjoy the process. The future of
SMU’s Sporting fraternity is in your hands.
APPRECIATION
There are many people who have paved the way
for such a successful year. The accomplishments
could not have been possible without them. I
would first like to thank the Office of Student Life
(OSL) and various school offices that have
supported us greatly and have provided the
funding and opportunities to accomplish many of
our objectives. Special thanks to Roy Chua, SSU’s
OSL manager, whose empowerment and support
have been the building blocks of success. We
would also like to thank the SSU 5th MC who
have guided and taught us the ropes. Lastly, the
6th MC would like to thank the SMU sportsmen
and students who have supported and helped us
throughout the year.

I would also like to take this opportunity to thank

the SSU 6th MC – Mr. Chian Kai Hong, Ms. Ng
Bao Qi, Ms. Tan Si Han, Mr. Lionel Lim Zhen Wei,
Mr. Jonathan Kok Jiancong, Mr. Liu Xing Hui, Mr.
Mr. Poon Wei Xian, Ms. Rynette Joyce Tan Ming Li,
Mr. Chen Xuan Wei, Mr. Francis Chan Wei Wen,
Where our academic well-being is among the top

School Constituent Body

priorities in our current stage of life, our School CBds
are there to advice and help; At times, even placing our
academics above theirs.

REPORTS
 SMUSA Annual Report 2010|57  

President, School of Accountancy

(ASoc)
MR. JULIUS CHEN YIFEI
School of Accountancy |2008
HAT A YEAR.

2010 kicked off with 4 simple objectives in mind

for the Accounting Society (Asoc), namely to
encourage a strong school spirit, to promote
integration within the school, to foster a cult ure
of receptivity, and to boost the committee’s
credibility with stakeholders.
During the preparation for the final examination,
To those ends, the 6th Management Committee our Welfare team gave out stationeries along with
(MC) would like to thank everyone for their some candies and chocolates for the accounting
relentless support for our projects, unwavering students
beliefs in our goals, and for the spontaneous
craziness that spiced up a wonderful year! And while the graduating batch closed an
unforgettable chapter of their SMU life with a bang
YEAR IN REVIEW at the ASoc Gala Dinner – a classy evening held at
In line with SMU’s tenth year anniversary BaliBali – the ASoc family also warmly welcomed
celebrations, Asoc had a most happening year. the incoming freshmen.
ASoc and its community started semester two
with a festive pomp through the ASoc traditional The Freshmen Orientation Projects consist of a 4
Chinese New Year Dinner. days 3 night camp, and a Social Night, which were
filled with fun and also encouraged the nurturing of
On the Professional Development (PD) front, we lasting friendships.
organized Breakfast with Professors – an initiative
to bring the faculty closer to the accounting
student population, company visits to the various
big accounting firms, and invited speakers to share
industry insights with our students.

PROFESSIONAL DEVELOPMENT
PD events took centre stage in the latter half of
the year. The Industry Talk provided accountancy
students with the opportunity to interact with
industry practitioners and to learn more about
career paths which are opened to them, while the
ICPAS-SMU Case Challenge supplied a platform
for the school’s best to shine, pitting them against
competitors from other institutions.
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In the sports aspect, ASoc has performed
admirably yet again this year, coming out strongly
in every competition that we took part in. Living
up to our reputation as a soccer powerhouse, we
managed to bring the Le Basi Trophy back to
where it belongs.
SIGNATURE EVENT
ASOC DAY
The oversubscribed ASoc Day was the highlight of
the year and the theme for this year was
‘OktoberFest’. Modeled after the German
OktoberFest, this event featured live performances,
traditional drinking games, and a sumptuous platter
of German spreads, such as sausages and pork
knuckles. And did we mention the free flow beer?
INITIATIVES
ASOC WEBSITE
Over the summer, our Creative Solution team, in
collaboration with Publications, also unveiled our
newly revamped website, boasting a more user-
friendly interface and of course, juicy content to
keep you reading.
MENTORSHIP PROGRAMME
With the support from the School of Accountancy,
we also kicked off the ASoc Mentorship
Programme, in which freshmen are grouped
together with experienced seniors, to help them
navigate through their first year in school.
SOCIAL NIGHT
As for the freshmen orientation programme, we
also launched the inaugural Social Night, exclusively
organized for the freshmen. It aimed to usher the
start of their SMU life with a crazy night of revelry
and memories.
SAY HI TO AW ESOME
Though the year has barely started, I am proud
that the 7th Management Committee has already
outlined the direction ahead.
To further integrate alumni members into the folds
of the ASoc family, plans are already afoot, for the
launch of an Alumni Group, in collaboration with
the SMU Alumni Association.
Other events in the pipeline include our very first
overseas trip to Malaysia. There will also be efforts
to bond students together in a much more
informal setting.
Retaining the usual crazy fun and excitement, this
year’s rendition of ASoc Day will also take on a
more significant role in the inculcation of SMU
values.
Last but not least, to Mr. Danial Haris and his MC, I
have faith that all of you would bring ASoc to
greater heights by delivering ASoc projects and
events to an even bigger, more engaging and of
course, extremely exciting level!
Put simply, 2011 is going to be AWESOME!
 SMUSA Annual Report 2010|59
 

President, School of Business Society

(Bondue)
MS. JALENE SEAH WAN PING
Lee Kong Chian School of Business |2008

ear 2010 has been a remarkable for the

SMU Business Society (Bondue). This
year, there were many firsts for BONDUE as the
6th Executive Management Committee (MC)
strived to improve the balance among academics,
professional development and student life in the
Lee Kong Chian School of Business (LKCSB).
Bondue sought to continue the efforts of the 5th
MC to best cater to the needs of all LKCSB WELFARE INITIATIVES
students by providing students with more § Booking of SRs for study week
academic and professional development § Tau Huey Giveaway
opportunities. § KOI Bubble Tea Giveaway
§ Muffin Giveaway
Before I move on to the various initiatives and § Ice-cream Giveaway
milestones for Bondue, I would like to take this
opportunity to thank the LKCSB deanery, SOCIAL EVENTS
administrative staff and faculty, the LKCSB student § Clash! Bondue Back to School Party
clubs, and every student member that have § Bondue Camp 2010 – Cirque de Bondue
showed their extensive support for all the § Vegas Night 2010
initiatives that Bondue has ventured into this year. § Appreciation Night
I would also like to thank and applaud the SPORTING ACHIEVEMENTS
members of the 6th Management Executive § Tug of War – Champions
Committee for their commitment, dedication and § Handball – Champions
determination throughout their term in office.
§ Waikiki Aquathlon – 2nd Runner Up
To the 7th Management Executive Committee, on
§ MR500 – 1st Runner Up
behalf of my committee, I wish you all the best in
§ AdRace – Champions
the coming year while you embark on your
§ Grab Huck Score (School Challenge) –
journey as leaders of the LKCSB.
Champions
MILESTONES & ACHIEVEMENTS § Innebandy – Champions
§ Tri-Challenge – Champions
ACADEMIC AND PROFESSIONAL § Get Wet – Champions
DEVELOPMENT EVENTS
§ Know Thy Major Talks NEWLY FORMED LKCSB STUDENT
§ Bondue Networking Night CLUBS/SOCIETIES
§ LKCSB Dialogue Session with BBM Student § SMU Marketing Club (SM4P)
Leaders
§ Yoplait Marketing Case Competition
60  |   School CBd Portfolio Report  
 
NEW INITIATIVES This year’s theme followed the theme of a circus,
in which teams were named after circus characters
BONDUE NETWORKING NIGHT and programmes. This was certainly a memorable
To aid students in their professional development, experience for business freshmen as they embark
Bondue organized its first networking night for on their journey into the next phase of their life –
business students. The aim of the event was to in a university.
provide a networking session held under a casual
setting between past and present SMU students,
with particular emphasis on Finance and Marketing
majors.
YOPLAIT MARKETING CASE COMPETITION
Together with SM4P, the marketing society of
SMU, we organized the first marketing case
competition for SMU students for Yoplait, a yogurt
company. This competition aimed to give
marketing students the opportunity to apply the
theories learnt in school to practical use.

KNOW THY MAJOR TALKS

The Know Thy Major Talks were revamped this
year to include the participation of all the major-
representative LKCSB student clubs and societies.
This first partnership between all the LKCSB clubs
and Bondue definitely marked the start of more
collaboration to come.
WELFARE INITIATIVES
This year, Bondue retained our signature Tau Huey
giveaway, while at the same time included a
selected variety of special products for the business
students. These include KOI Bubble Tea, Muffins,
and Ice-cream.
BO NDUE EVENTS
BONDUE BACK TO SCHOOL PARTY – CLASH!
As one of Bondue’s flagship events, Bondue Bash
aims to give students the avenue to let their hair
down and have fun for a night. This year’s party
was entitled “Clash!”, so participants were
encouraged to come dressed in mismatched
clothing. Bondue also presented our first fashion
show during this event using student and professor
models. “Clash!” was successful in providing
students with fun in the midst of networking.
BONDUE CAMP 2010 – CIRQUE DE BONDUE
Exclusively for business undergraduates, the
response to this year’s Bondue camp was
overwhelming as the camp was oversubscribed
very much before the camp. Bondue camp aims to
smoothly integrate freshmen into the school
community by allowing them to interact with each
other and forge friendships through fun and games.
VEGAS NIGHT 2010
Another flagship event of Bondue is Vegas Night
2010, a tradition passed down since the 4th MC.
Vegas Night speaks for itself as it allows students
to immerse themselves in casino games, without
the element of financial gain. Instead, students
would accumulate their winnings in chips and
exchange them in return for exciting prizes.
APPRECIATION NIGHT 2010
Bondue treated everyone who has helped us
throughout our term to a sumptuous buffet and
prizes during our annual Appreciation Night 2010.
LKCSB DIALOGUE SESSION WITH BBM
STUDENT LEADERS
BBM student leaders were invited to a dialogue
session together with faculty and administrative
staff to discuss the ways that the business school
can improve and better meet the needs of the
students.
FUTURE OUTLOOK
A primary learning point for the next executive
management committee would be to ensure that
they maintain a constant two-way communication
between Bondue, its internal stakeholders and its
external stakeholders.
Moving forward, Bondue should continue to be
the voice for all business students, fighting to
ensure that the rights for all business students are
protected as well as to continue providing students
with relevant opportunities to have a well-rounded
experience and education in SMU.
 SMUSA Annual Report 2010|61
 

President, School of Economics

(Oikos)
MS. BRENDA LOH CHUANLING
School of Economics |2008
he most fulfilling experiences one can
ever ask for. The road was at ti mes
bumpy, threatening to throw us off -track,
but I am proud to say that the 7th Oikos ExCo did
our very best and saw a great year of successful
events and initiatives, some of which would be
continued as an Economics tradition – the Oikos
Booksale, Oikos Bidding Survey and Oikos
Networking night. oranges. The highlight of the event was the
chance for six students to win our top prizes of
To our Oikos family, we hope that we have helped home abalone and other exquisite Chinese
to create a positive difference in your SMU life, in delicacies such as Buddha Jump Over The Wall,
one way or another. The 7th Exco has certainly which were all kindly sold to us at a lower price by
come a long way and learnt a lot during the course New Moon.
of our term, and we sincerely thank all of you for
entrusting us to be your voice, and for all the NEW INITIATIVES
encouragement towards our efforts in enhancing
the Oikos student life. OIKOS BOOKSALE (JANUARY AND AUGUST
2010)
OIKOS EXAM W ELFARE DRIVE This was a pilot scheme that the 7th exco initiated
The Exam Welfare Drive is carried out every after much brainstorming and feedback obtained
semester with the aim of encouraging and from the Economics population. This booksale
motivating our Economics Students for their exam creates an avenue for economics students to
preparation.

In November 2009, the welfare package included

Post-it pads and notebooks, sponsored by the
Singapore Press Holdings and Asia Pacific
Breweries respectively, as well as soya bean curd
and grass Jelly giveaways.

In March 2010, the package boasted the unique

Oikos plastic casing file, with a whole range of
stationeries from Post-it, pens, to white board
markers.
CHINESE NEW YEAR LUCKY DIP AND
GIVEAW AYS
To celebrate the Chinese New Year with our
fellow Economic Students, we hold a lucky dip
with a plethora of gifts ranging from pineapple tarts,
nestum cookies to yam cookies and mandarin
purchase/sell academic books prior to the start of
the new term. This scheme has since proven to be
a success ever since the collection of over 2,000
books at the inaugural event. Completely non-
profit, the book sale saw over $2,000 worth of
transactions during semester 1, comprising of both
Economics textbooks and those from other
modules, and in semester 2, over $3000 worth of
transactions.
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OIKOS NETWORKING NIGHT
Another pilot initiative implemented by the 7th
ExCo, this proved to be an inaugural success.
Distinguished attendees include Bobby Mariano –
Previous Dean of the School of Economics, SMU
professors from the Business, Accounting and
Economics faculties, School of Economics alumni
members as well as guests from the Competition
Commission of Singapore and Alumnus.
The event proved to be an ideal platform for
economics students to interact with both faculty
and alumni, most of whom either had vast prior
working experience or whom were currently
working professionals. As such, students also got to
learn more about the fields and industries in the
business sector, as well as gain insight on potential
jobs/vocations which they were interested in.
ECONS HOMECOMING 2010
This was initially themed as Intermezzo by all the
previous batches of Economics ExCo. However
the 7th ExCo wanted to revamp the event and
inject new life and vibrancy to commemorate the
end of our office term. As such, the objective was
to establish a day of fellowship where Economics
students, past and present, gather to celebrate the
faculty’s 8th anniversary. Set as an intimate affair,
the Economics family will gather for an evening of
fun and celebration.
Styled as a homecoming occasion, the Economics
alumni can return to their alma mater; where they
catch up with their professors and fellow
schoolmates over dinner. Aside from a splendid
buffet spread, video montages were also shown
featuring the student candidates running for the
Oikos 2010 elections, as well as a farewell message
from the 7th ExCo to the student population. We
also engaged SMU SoundFoundry to provide a
band for music performance at the event. Coupled
with photo taking, the writing of well-wishes and a
splendid location set in the University Lounge, the
event proved to be a success and a final stamp on
a excellent office term by our committee.
BOSS BIDDING SURVEY
Oikos took on the liberty to do up its very own
Economics survey during the course of boss
bidding to find out what were the modules that
were high in demand but low in supply. We
presented the findings to the office and new
classes and places were open and released. This
survey was started by the 7th and will continue to
be used in the coming years.
OIKOS IDENTITY STICKER & OIKOS
NEWSLETTER
Aimed to keep Economics student abreast with
Oikos’ events, we started the Oikos newsletter,
giving students an overview on the past events as
well as the upcoming events. Also, in order to help
Economics students identify themselves as a
member of Oikos, the 7th Exco designed and
printed the Oikos Identity Sticker.
ECONOMICS FRESHMEN CAMP/BASH
The 7th ExCo continued to uphold the tradition
passed down by the 6th ExCo in the form of
interviewing and recruiting from the year 2 student
population to plan and oversee the
implementation of the camp and bash event. This
was to train up and identify potential candidates to
takeover our role as well as to give the student
population a greater hand in interacting with the
incoming freshmen as well as developing a holistic
sense of belonging amongst the students.
APPRECIATION
I cannot describe how appreciative I am of the
people that have helped me this one-year. Mr.
Melvin Teo Chee Keong, thanks for being there as
the best Vice-President ever, always supporting
and reassuring me. Thanks to Ms. Chua Jia En
 SMUSA Annual Report 2010|63
 

Amanda, Ms. Janet Chua Jia Ying, Ms. Janet Adelina

Lie, Mr. Jass Chew Wei Jun, Mr. Joshua Nah En-
Ming, Ms. Rachel Vanessa Tan Hui Min, Ms.
Samantha Kwan and Mr. Yong Chang Jian for your
efforts and support.

On behalf of the 7th Oikos ExCo, we would also

like to thank our School of Economics office of
Dean, Ms. Cheryl Lee, Ms. Jess Goh Kai Juan, Mr.
Thomas Low Joon Kiat; our ex-Dean, Professor
Roberto S. Mariano; our interim Dean, Professor
Pang Sock Yong; Associate Deans Professor Chow
Hwee Kwan and Hoon Hian Teck. Not forgetting
our advisor, Professor Leung Hing Man, and of
course the ever-supportive Professor Massimiliano.

I am also personally very appreciative of the 6th

SAC, my dear friends that journeyed with me
through this one year, ever giving me the strong
support and encouragement that I can make a
difference in the Economics family.

Not forgetting of course, the most important

people, the Economics Family; All those who
dropped a simple email to say thank you, all those
who attended our events, and of course all those
fun loving ones who ever readily got involved in
the Oikos Camp and Bash. Thank you!

LOOKING FORW ARD

The 7th ExCo would like to wish the 8th ExCo an
even more fulfilling journey serving the Economics
Family, keeping in mind that ‘Oikos’ stands for
‘Family’ in Greek, and thereby ensuring that family
values are fostered in the Economics students.

The 8th Exco will also continue the 7th Exco’s

new initiatives such as the Oikos Booksale,
Networking night and Boss Bidding survey, and
continue to work towards making a positive
difference in SMU Economics.
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President, School of Information
MR. ERNEST CAI KUNRONG
School of Information Systems |2008
his year, the 6th SMU Information Systems
Society (SISS) adopted the same tradition
and culture passed down from our predecessors in
harnessing a more vibrant family within the
community. With the firm foundation they had laid
down, we further developed our vision and
mission.
VISION
To strengthen our vibrant family, developing &
championing our skills to achieve a balanced student
life.
MISSION
-­‐ SIS family spirit - bond between Students +
Faculties & Juniors + Seniors
-­‐ To strike a balance life between fun & studies
-­‐ To be the students’ first channel of
communication
-­‐ To strengthen ties between students & future
employees
PERSONAL MESSAGE
I would like to thank the school for giving us the
opportunity to serve our office term in SMU
Information Systems Society. Reflecting on the past
office term, the 6th SISS Management Committee
(MC) had definitely grew, in terms of leadership as
well as the passion to serve the student body of
the School of Information Systems. I sincerely hope
that we managed to meet the expectations of the
students and strived to fight for their rights in
terms of welfare and academia.
2010 may not been the year for all, but I am glad
that the 6th Management Committee had
Systems Society (SISS)
successfully handed over to the 7th Management
Committee. Ending with glory and honor to serve,
I would like to thank my committee - Mr. Danny
Seow Liang Cong (Vice-President), Ms. Sarah Wan
Yuan Ting (Honorary General Secretary), Ms. Tan
Ying Xuan (Honorary Finance Secretary), Mr. A
nders Tan Wei Siong and Mr. Derek Lee Han Peng
(Events Director), Mr. Edmund Phuang Xuan Kang
(Marketing Director), Mr. Peh Chin Chuan
(Business Solutions Director), Ms. Deepa D/O
Pannirselvam (Welfare Director), Ms. Carmen Tan
Jia Min (Public Relations & Sponsorship Director),
Mr. Jackson Loh Chong Ghee (Assets Director)
and Mr. Jonathon Khoo Kay Chin (Publications
Director). Countless gratitude towards the
executives of the various departments, without
your involvement it will never lead to a success to
the events of SISS.
Finally, as we hand over to the incoming 7th MC,
the sharing of past valuable lessons that helped to
build what SISS is today becomes a crucial step.
With the aim to spur on, the new elected MC will
definitely be challenged under several
circumstances. On behalf of the 6th Management
Committee, we wish them the very best of luck in
the office term!
EVENTS
DETENTION CLASS PARTY - INVESTITURE
2010
This is an event to thank the 5th Management
Committee for their past year of hard work as well
as to introduce the 6th Management Committee. It
was definitely a good time to allow the SIS
community to bond within and to have a great
time before work start to pile up.
CHINESE NEW YEAR, HARI-RAYA, MID-TERM,
DEEPAVALI AND FINAL EXAMINATION
WELFARE TREATS
Welfare is a segment we particularly pay a lot of
emphasis with. We aim to provide as much
welfare packages to our students as we understand
their needs. Careful planning and proper survey of

what students really want are what we are
accountable for. I am pleased to say that
throughout our term of service, we had given away
cultural delicacies, ice cream, hot Nescafe coffee,
apple strudel, Famous Amos cookies and
stationeries.
FLAUNT-IT 2010
Currently running in its 4th year, Flaunt-IT 2010 has
become an SISS signature event. Understanding
the need of our students, SISS’s Flaunt-IT delivers a
high-quality professional makeover and
photography service to SMU students at a
minimum fee. Continually seeing improvements
over the years, Flaunt-IT 2010 was definitely larger
in scale and it managed to cater to and capture the
needs of a much wider audience. Surprise
elements were seeded into the programme to
have a university-wide school model challenge.
METAMORPHOSIS 2010 – FRESHMEN
ORIENTATION CAMP
This camp is an induction programme for the
freshmen of School of Information Systems that
allowed them to build and foster friendship among
themselves and the seniors. This year’s
metamorphosis was definitely a roaring success
with huge sponsorship deals from NCS and
Standard Chartered Bank.
GLOW – FRESHMEN HOMECOMING
In conjunction with the vision to foster a vibrant
family, Glow 2010 served as the initial bond
between freshmen and seniors, both local and
international students as they join the family with a
huge party to break the ice and get-together after
MetamorphoSIS Camp.
MILESTONES
JANUARY
§ 5th Management Committee Annual General
Meeting
§ Detention Class Party – Investiture 2010
§ Patron’s Day
FEBRUARY
§ Chinese New Year Welfare Initiative
MARCH
§ Flaunt IT!
APRIL
§ Final Examination Welfare Initiative
§ MetamorphoSIS 2010 Retreat
JULY
§ The Big Bang - MetamophoSIS 2010
SMUSA Annual Report 2010|65
AUGUST
§ SCS Dialogue Tea Session with Industry
Leaders 2010@SMU
§ GLOW
SEPTEMBER
§ SISS 7th Management Committee Elections
§ Hari Raya and Mid Term Welfare Treats
NOVEMBER
§ Deepavali Giveaways Welfare Initiative
SISS SPORTING EXCELLENCES
-­‐ Tug-of-war – 2nd place
-­‐ Dragonboat – 4th place
-­‐ Handball – 4th place
-­‐ Floorball – 4th place
-­‐ Runabout – 1st place
-­‐ Gravical – 3rd place
-­‐ Le Basi – 3rd place
-­‐ Grab Huck Score – 2nd place
-­‐ Adventure Race – 2nd place
ACADEMIC REFERENCE COMMITTEE (ARC)
With the growing concerns regarding academics in
the student body on issues such as BOSS bidding
and course tailoring, it is often that students feel
left out and not consulted for changes that would
impact them the most. As such, to deal with this
problem at its grassroots level, SISS initiated a new
Academic Reference Committee (ARC) in 2009,
formed by 8 students from every batch nominated
by their diverse background to provide our Deans
and Faculties the firsthand account on their
concerns in a meeting which is held twice a term.
SISS.SG
SISS.SG enables external parties to find out more
about the SMU Information Systems Society.
Under the maintenance of the 6th Management
Committee, the website went through a
transformation of identity. Not only does it deliver
what SISS is all about, it also communicates with
the student body in terms of active participation in
the events and online polls. It further allows
prospective students to understand the life of a SIS
student and the types of events held in campus.
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President, School of Law Society

(TheBar)
MS. SHEENA YEOH SHI YUN
School of Law |2008
Director and Organizing Committees. This serves
to ensure some form of continuity from year to ye
ar, instead of having to start planning from scratch
and facing the same problems year by year. It is
hoped that over the years, the future batches may
benefit from the experience of their predecessors.

EMERGENCY ACTION PLAN (EAP)

The EAP was done up in light of two incidents
which called for a concrete crisis management plan.
hen the 3rd Management Committee The 3rd MC came up with guidelines for a swift
(MC) took over the helm of the Law response to crises. Crises are classified to be
Society management, we sought to continue the internal or external – the former involving the
work of the previous committees in building on student population, while the latter involving the
identity, bonding, and relevance of law students as public-at-large.
we are a young Society after all. To achieve these
objectives, we set out to explore new initiatives for BLACK BOOK
our frontline committees of Professional and The Black Book serves as a repository of
Academic Development (“Pro-Acad”) and Events. information required for the management of the
Nevertheless, the supporting roles traditionally SMU Law Society. It aims to serve as a guide to
played by the Administrative (“Admin”), Finance, future MCs that they may understand structural
Marketing, and Public Relations (“PR”) committees and strategic decisions previously made and the
also branched out into more frontline work in rationale behind them. This initiative was handed
2010 in our bid to engage the law population. down by the senior MCs.

INITIATIVES
There are 3 main internal initiatives. The approach taken is basically as that of a
dummy’s guide to the structure of the Law Society
STANDARD OPERATING PROCEDURES (SOP) and previous issues that have arisen. It covers
To facilitate the daily operations of the Law general issues about the position of the Law
Society, the Administrative, Public Relations, and Society and its sub clubs, as well as the duties of
Finance SOPs were drafted. They serve to be a individual directors of the society. Miscellaneous
one-stop information point for Directors and Sub- issues that have arisen and been discussed are also
clubs.3 included. The final section includes chronological
reports from preceding Directors and sub-club
In addition to that, to facilitate the handover Presidents of their term in office.
procedure, the December 2009 SOP required The incoming MCs are also encouraged to add to
that each Director keeps records of student’s the pre-existing information already present, to
contribution, do a post-mortem of the event, and benefit future MCs.
keep relevant records to assist the subsequent

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3The Admin SOP provides information regarding administrative
protocols like email schedules; the PR SOP provides guidelines when
contacting external parties for sponsorships and collaboration; while the
Finance SOP spells out the procedures for budgeting, claims procedures,
accounting, best practices and updates on finance protocol from SMUSA
and OFIN.

SCHOOL-W IDE EVENTS
LAW FRATERNITY GAMES 2010
Taking place at the NUS Bukit Timah Campus, the
Law Fraternity Gam es was the product of a
jointly coordinated effort between our Law Sports
Club (one of our sub-clubs), NUS Law Sports Club
and The Law Society of Singapore. The whole-day
event provided a platfo rm for interaction of the
legal fraternity, with teams from SMU Law, NUS
Law and the Law Society of Singapore pit against
each other in a wide range of sports.
LAW MUSICAL 2010
Following the much-lauded inaugural Law Play in
2009, a group of dedicated students embarked on
a bigger and bolder project – the inaugural Law
Musical. The full-length musical was graced by the
Honourable V K Rajah, Justice of Appeal, and
Professor Michael Furmston, dean of the School of
Law. The Law Musical spun well-received retelling
of the Little Mermaid – with a legal twist! – and
featured an original script, original songs and music,
original sets and costumes, and original
choreography.
Aside from its dramatic achievements, the Law
Musical also successfully raised over $1,000 for
Very Special Arts Singapore, the partner
beneficiary of the Musical. The charity provides
access to the arts for people with disabilities for
rehabilitation and social integration purposes.
Artistic endeavours by the students of the School
of Law look set to become an established avenue
for giving back to the community-at-large.
  their laptops to the printers, and were able to ask
SMUSA Annual Report 2010|67
SMALL EVENTS INITIATIVE
One of the ways to increase student engagement
is to provide the foundation for small and simple
initiatives to materialize. Essentially, the Law Society
provides funding and manpower support to
materialize simple events.
Two such successful initiatives in 2010 were the
Mid-Autumn Festival, and the Children’s Day
Celebrations. These events, while small in scale,
represent a success in the implementation of
simple ideas that law students hope to see. It is
hoped that this spirit will be inculcated amongst
the future batches of law students.
PROFESSIONAL & ACADEMIC DEVELOPMENT
USED BOOK SALE
The week before every school semester, there will
be a book sale where students can drop off used
books to be sold, and purchase books for their
next semester. This gives students and avenue to
buy and sell, without the inconvenience of
arranging meet-ups.
LAW REVISION SEMINARS
During the mid-term break, the Law Society
arranges to have a revision seminar conducted by
top students from previous years for the freshmen.
During the session, students can clarify doubts,
practice hypothetical questions, and get a better
understanding of how law examinations are
assessed. This helps prepare our students ahead of
the examinations.
LAW ACADEMIC ORIENTATION
A follow-up to Law Camp, this inaugural session
was conducted one afternoon before Term 1
AY2010/2011. The freshmen were taught how to
bid on OASIS, use Vista and LMS Pilot, link up
any burning questions about school (e.g. class
participation) and work.
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SMUGGER NOTES
Another first-time initi ative is the collation of study
notes for freshmen. As most freshmen law
students find some difficulty with adjusting to the
law course and the university teaching style in year
1, we collated notes from top students for
problem subjects and passed them onto the
juniors. These notes were meant to be a reference
and not the sole material used for examinations. It
is hoped that with some initial hand-holding, our
students would get a stable footing in their first
few months of school.
the elections and accountability of the candidates.
It is again part of the 3rd MC’s efforts to increase
accessibility and accountability to the student
population.
LESSONS LEARNT AND FUTURE
OUTLOOK
The common themes to the lessons learnt by the
various directors in the year were that of the need
to be accountable to the electorate, and the need
to communicate well both internally with the MC
and externally with the various stakeholders.

2010 has marked several milestones in the Law

ELECTIVES SURVEY, OTHER FEEDBACK
CHANNELS & MEETING WITH DEANERY
Throughout the year, surveys were done to assess
popularity of electives modules, usefulness of core
modules and other academic issues relating to
internship and exchange. These issues were later
relayed to the school’s Deanery. Bearing in mind
that SMU Law is a young school, the feedback
from our first few batches of students will be very
useful in the school’s planning for the future.
Society reaching out to engage the law students
and continued efforts in streamlining procedures
within the MC, but bricks of foundation have only
been laid and the subsequent committee would do
well in furthering the similar objectives for
optimum benefit for the population.

MORATORIUM FOR TRAINING CONTRACTS

(MORATORIUM)
Together with NUS Law Club, the SMU Law
Society configured a moratorium agreement,
binding on all law students from both SMU and
NUS graduating in the year 2012. The moratorium
is a social contract between students to refrain
from job applications until a specified date in 2011.
This was done to alleviate fears and the race to
apply during term time. The committee will
continue to watch over issues relating to the
moratorium, even after our office ends.

PUBLIC RELATIONS DEPARTMENT

FEEDBACK FORUM
The inaugural feedback forum was held to garner
direct feedback from students, and to hold us
accountable to the student population. It is part of
the 3rd MC’s efforts to increase accessibility and
accountability to the student population.

ELECTIONS

TRANSCRIPTS
Acting upon a suggestion by a student, the
Elections Committee decided to transcribe the
candidate’s speeches and distribute to all Law
students via email so as to increase the publicity of
 SMUSA Annual Report 2010|69  

President, School of Social Science

Society (SSSSS)
MS. KWEK HYEN YU
School of Social Science |2008
he 6th SMU Social Science Students’
Society (SSS SS) Executive Committee
(ExCo) took over with the big dreams for the
Social Science student body. Our top most priority
was to foster a sense of identity among SMU
Social Science students in order to improve
cohesion. We hoped that every Social Scientist
could find their place within the Society. We
sought to improve the academic support for our
students and finally, we wanted to contribute to 7th’s A Charm. Preserving what our predecessors
and enhance the well-being of all social science have done, we brought in ad-hoc committees to
students. wholly organize these cohesion events. We saw
freshmen, sophomores, junior year and even
To achieve this, we implemented new initiatives senior year students coming together to plan and
while preserving some traditions that our execute these cohesion events for their fellow
predecessors had already put in place. social scientists. In the process, they gained new
experience valuable for their education and of
ADDITION OF A NEW PORTFOLIO course, build new bonds and ties with members of
their committee, across the different cohorts in the
faculty.

INITIATIVES

MAJORS DECISIONS TALKS

In order to better achieve the goals and vision of
the 6th SSSSS, the ExCo decided to pioneer the
Society’s efforts in increasing the profile of our
Society and its activities amongst potential
sponsors. Hence, we created a new portfolio –
External Liaison Officer – which is a special
portfolio to handle and negotiate collaborations
with potential sponsors and aid in the setting up of
the Social Science Alumni Club.
EVENTS
In addition to the annual Social Science’s Freshmen
Orientation Camp, the ExCo planned for two
more cohesion events during the calendar year
which were eventually coined as Child’s Play and
In order to ensure that fellow Social Scientists had
adequate academic support from both the Society
and the school, at the start of our term, we
distributed the Students’ Satisfaction Survey so that
the ExCo could better target our efforts into areas
the school population felt was inadequate.
From the survey results, we saw that there was a
need for the Major Decision talks. These talks
served as an avenue for fellow Social Scientist to
seek out additional information about the different
majors offered by the school so to make an
informed decision.
STUDENTS’ DEGREE PLANNER
In addition to the talks, we improved the academic
support through the introduction of a social
science degree planner written in Excel. This
planner allows Social Science students to plan their
modules more conveniently, and continues to be
updated each semester as improvements and new
modules and models are added to it.
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WELFARE
The students’ welfare has always been something
that the past Social Science Society ExCos had
been emphasizing on. The 6th ExCo is not an
exception. We continued the practices of giving
out exam welfare packages and booking of study
rooms during the intense weeks of studying during
the break in week 14.

But we did not stop there. Welfare initiatives were

further expanded to include our faculty members
as well. During the second semester of the
academic year, we introduced Professors’ Day
which was a day set aside to thank our professors
for all the hard work and patience they have put in
to help us along in our pursuit of knowledge. We
had students write thank you notes to professors
which we also helped foster better student-
professor relationships.
FUTURE OUTLOOK
During the one year in office, the 6th ExCo realized
that reality could sometimes be a nightmare
instead. But like Jonas Salk said, we eventually
conquered our nightmares with our dreams. The
path in championing student welfare is not an easy
one. But like the Twelve Apostles along the
southern coast of Australia, we believe that big and
beautiful things could emerge from the harsh
conditions.

To the 7th ExCo, we wish you a good and fruitful

year ahead in your term of office and hopefully the
experiences that we have shared with you from us
as well as what has been shared with us from our
predecessors, will ease your path and time in office.

“Always remember, you have within you the strength,

the patience, and the passion to reach for the stars to
change the world” – Harriet Tubman

We also had a Halloween welfare event which was

simply a mid-term event for students to let their
hair down and enjoy themselves with costumes
and treats.
 More often than not, the higher
Committee REPORTS profile members are those who are
known amongst us. But we should
not forget the many unsung heroes
who stand right by our side.
To appreciate them we must.
SMUSA
72
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  Committee Portfolio Report
Chairperson, Administrative Advisory Committee (AAC)
MS. EMILE LAW SUI HUEI
Lee Kong Chian School of Business |2008
stablished in April 2010, the
Administrative Advisory Committee
aimed to help the secretarial portfolios contribute
a more strategic focus to the Students’ Association
Council (SAC).
POLICY BOOK
The committee’s initial objective was to create a
Policy book, a consolidation of all the latest
guidelines and policies that the SAC maintains.
However, beyond creating guidelines, the AAC has
consistently ensured that the guidelines are
enforced equitably across all clubs.
The arduous process of creating awareness of the
SMUSA guidelines began in January 2010, when
the SMUSA email guidelines were strictly enforced
for the first time in a long while.
To bring the emphasis on equity even further,
internal guidelines were also created to set
parameters to the flexibility allowed for the length
of email penalty and its adjustments.
Other documents contained in the Policy Book
include Assets Guidelines, Constitutions, IT
Guidelines, Sponsorship Guidelines, Booth
Guidelines, Notice Board Guidelines, Club
Guidelines, LCD TV Guidelines and any other
document pertaining to the operations of SMUSA.
HANDOVER EXERCISE (HE)
Another significant milestone of the AAC was the
Handover Exercise. This exercise, served to
facilitate the handover process between executive
committees, made sure that the incoming
committee had adequate knowledge of SMUSA
operations. This exercise enhanced the
transparency of student clubs in SMU, where the
good, the bad and the ugly surfaced and became
known.
The HE also helped create opportunities for
interaction between the incoming Constituent
Body Management Committees (CBd ExCos MCs)
with the incoming club ExCos. This invaluable
meet up helped establish a working platform for
our successors, and paved the way for a smooth
transition into their term of office.
As part of the HE, each club has a Club Portfolio, a
document profiling the club. Information contained
within the Club Portfolio would be made available
to all the CBds, and would aid the SMUSA Finance
Committee if more information needed to be
known in the process of budgeting. It would also
help the Events Committee in streamlining events,
based upon the After Action Review provided in
the Club Portfolio. An assets listing in the Portfolio
also makes known the assets available within
SMUSA.
A detailed review cycle for the HE was created to
ensure that all the clubs consistently update their
Portfolio Records and were up to mark in terms of
performance.
ELECTION
The AAC has successfully served as a useful
platform when election period arrived. This year,
communication of IITS guidelines were done by
the Honorary General Secretary, and disseminated
across the CBds.
I am pleased to note that various CBds have
stepped up efforts to increase the credibility of
their internal elections. The School of Information
Systems (SISS) and Special Interest and
Community Service Sodality (SICS), in particular
were particularly strict in ensuring that their
elections were done in witness of a sufficient
quorum. I commend them on making this
courageous decision.
Management of Clubs
The AAC also manages the operational aspects of
the creation and closure of clubs. With one
portfolio in charge of ensuring that locker issuances,
email account creations and finance codes were
done appropriately. This minimized the repeated
referrals that clubs encountered, and thus
smoother operations.
 SMUSA Annual Report 2010|73
 

THOUGHTS
I would like to express my special gratitude to Ms
Tessa Ang, the SMUSA Vice President, for all her
guidance and help in making the HE an effective
one. Her stamina and pa tience was key in helping
to ensure that all the clubs did their HE properly.

To the Secretaries of the various CBds: Ms. Lydia

Toh, Mr. Jonathan Tan, Ms. Tan Tong Ling, Ms. Ng
Bao Qi, Ms. Beatrix Teo, Ms. Sarah Wan, Mr. Paul
Yap, Ms. Janet Chua, Mr.s Rais Ismail. Thank you
for being supportive of this new initiative although
it hadn’t been anticipated when we first stepped
into office. I really appreciate your presence in this
new committee and hope that our efforts will be
replicated and expanded by subsequent batches of
AAC.

To the Presidents and Secretaries of the 7th SAC:

Thank you for your support of this initiative.
Notwithstanding the fact that you were actually
not yet officially in office, thank you for making the
effort to sit in at every club meeting even though
they coincided with exam weeks and study breaks.
74
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Chairperson, Asset Management Committee
MR BRENDON PNG LEE HONG
School of Information Systems |2008
s one of the standing committees of the
SMU Student’s Association (SMUSA),
the Assets Management Committee (AMC)
consists of the Assets Secretaries of each CCA
Constituent Body (CBd) as well as the SMUSA
Assets Secretary, who is also automatically
appointed as the Chairperson of the Committee.
The committee does not have representation from
the School CBds as they hold minimal assets as of
today. However, option is still granted to them to
join this committee, subject to the consent of the
Students’ Association Council (SAC).
The committee was formerly held by the SMUSA
Honorary General Secretary 2 years ago, but now
comes under the purview of the Assets Secretary,
a portfolio that was introduced by the 7th SMUSA
Executive Committee (ExCo).
The AMC’s scope of responsibility is defined as,
but not limited to the following, as governed by
the SMUSA Constitution:
-­‐ To ensure accountability for Constituent Body-
owned and Club-owned assets through bi-
annual auditing;
-­‐ To initiate a Mega Logistic Meeting for SMUSA
summer events;
-­‐ To serve as liaison between all CBds, clubs and
the Office of Student Life (OSL) in matters
pertaining to logistics;
-­‐ To facilitate and guide representatives of the
CBds to oversee the temporary loaning of assets
owned by their respective Management
Committees;
-­‐ To provide logistical support to university events,
where applicable; and
-­‐ To perform such other functions as may be
directed by the SAC.
VARIOUS OPERATIONAL AREAS OF
THE COMMITTEE
MAINTAINING SMUSA ASSETS
The AMC maintains assets as well as various
facilities in SMU for the
Association’s use. We conducted random checks
on these assets to ensure that all of these assets
are accounted for and are in good condition.
These included the storage areas at the basement
of the School of Information System, the CCA
Office area, the store beside OSL ( opposite
Koufu), Glassroom Café (formerly known as
Treehouse Café), and the SMUSA Lunchtalk
Room.
MEGA LOGISTICS MEETING
In efforts to coordinate logistical support for
orientation camps and summer activities, the AMC
had 2 meetings where all the camp ICs met to de-
conflict their requirements with the various CBd
Assets Secretaries.
Over 40 representatives, representing 14 camp
groups, turned up for these meetings. As a result,
no major logistical problem occurred for any of the
camps or activities.
ASSET MANAGEMENT SUB COMMITTEE
This year, we decided to embark on something
that was never done before, which is to recruit a
sub-committee. This committee was tasked to
facilitate improvements on current procedures and
systems, such as the assets loans procedure and
the summer logistics coordination.
Each team was tasked with projects such as Assets
Audit, CCA Room built-in lockers, management of
storeroom, booth loan procedures, guidelines and
more. They had to identify areas of improvement,
factor in considerations and recommend changes.
Out of the 4 projects that were presented as
proposals to the SMUSA ExCo, 2 projects were
successfully executed, while the other 2 were
incubated for future considerations.
The changes the AMC has done has been in the
interests of our student life, and we hope that
clubs and societies will benefit from the
improvements made.

Lee Kong Chian School of Business |2008
oing well by doing good- This is the bold
commitment from many successful
organizations that want to excel in the long run.
Similarly, in our humble SMU community, while it is
imperative to generate more profits to sustain
student activities, the process of “doing good (for
the community)” is equally, if not, more important
in our activities.
SMU BIZCOM is the financing arm of the SMU
Students’ Association (SMUSA) and the largest
standing committee under SMUSA. Through its
initiatives and activities, BIZCOM is committed to
generating profits that aims to facilitate student life
activities in SMU.
SMU BIZCOM consists of the following entities:
• Events Management
• UniVantage (SMU Student Privilege Card)
2010 was about creating an all-action BIZCOM
that benefitted the Students’ Association, our
members and most importantly, the SMU
community at large. While the 10th Executive
Committee (ExCo) had our own initiatives such as
the Post-Exam Party (better known as The Fling),
we were keen to continue with the fantastic job
done by the 9th ExCo.
I am delighted to announce that BIZCOM’s
revenue has broken the 5-figure barrier to
$122,690 this year. The unprecedented increase in
revenues is largely attributed to the increase in
strategic collaborations with our corporate
partners, which raked in $75,000 in 2010. Much of
this revenue has since been used in cash
sponsorship for major CBd events like SMUX’s
AdRace, SSU’s Sports Fiesta and Bondue’s Bondue
Camp. This revenue has also been set aside to
continue the SMUSA-BIZCOM CCA Scholarships
and SMUSA-BIZCOM Student Life Awards, which
is BIZCOM’s little way of helping our needy peers
in the community who have excelled in student life.
In this aspect, I’m proud my Committee has indeed
done well by doing good.
SMUSA Annual Report 2010|75
Director, BIZCOM
MR. JACK MOY
FINANCIAL INFORMATION
PROFITS
For FY2010, we declared revenue of $122,690.
This figure includes the various initiatives carried
out by BIZCOM over the year and the strategic
collaborations we have had. BIZCOM has broken
new grounds in strategic collaborations, raking in
about $60,000 in cash from these partnerships this
year. Overall, BIZCOM’s profits are $75,200.
EXPENSES
Though BIZCOM is self-sufficient and does not
receive any funding, we work closely with the
SMUSA Finance Secretary to ensure finances are
controlled tightly to maximize profits for SMUSA.
BIZCOM’s expenses include rental costs for event
venue and costs related to organizing our events.
At the same time, BIZCOM has cut back on
expenses related to welfare over the year, while
increasing spending in activities that could provide
invaluable experiences that can help our members
excel in their positions, such as the Photoshop
workshop we conducted during the BIZCOM
Camp in January.
FINANCIAL CONTROL AND
SUPERVISION
BIZCOM strives for strict financial control in order
to maximize profits, and ensure that money is well-
spent in the best interest of the schools. Due to
the supernormal profits this year, we have not
maintained the 3:1 model adopted by previous
BIZCOM Executive Committees.
At the same time, money transferred in aid of
CBds and students are also closely monitored by
SMUSA Finance Secretary, the BIZCOM President,
BIZCOM Finance Secretary and OSL officers. This
year, BIZCOM has transferred about $20,000 in
support of student activities (as listed below) and
contributed $7,500 in scholarships/awards to our
needy peers.
UNIVANTAGE (UV)
This year, UV has continued to bridge the gap
between our student community and UV
76
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  Committee Portfolio Report
merchants by l aunching the 2nd Univanzaar which
included fun-filled stage games and very attractive
prizes. We had an unprecedented 80 stalls in
UniVanzaar in 1-3 September this year, making this
the biggest ever in BIZCOM’s history. UniVanzaar
also highlighted our new exclusive telco, Singtel,
which sold their iPhone 4s exclusively and brought
in their Comex offers right to our
students’doorsteps.
The UV team has also successfully managed to
attract major brands like APB to sponsor our
events.
The UniVantage team continued the biannual
editions of our publication, naming it the
‘UniVantage Digest’. The key strategy for this
publication was to up the production quality of this
magazine to match commercial standards in order
to increase readership as well as to increase
advertising sales. The strategy paid off, which led to
us selling out all our advertisement space and saw
our magazines snapped off very quickly. Our team
of editors and writers has done a tremendous job
doing both the write-ups, and the design of the
magazine.
For the first time, UniVantage also leveraged on
social media like Facebook to carry out extensive
promotion campaigns. To identify the needs of our
students, we carried out a student feedback survey
which drew more than 300 responses. We also
launched various interactive lucky draws and
competitions on our Facebook page for students
with attractive prizes kindly sponsored by partner
merchants. These competitions have also increased
the publicity of UniVantage, hence we are able to
reach out to more students to share with them
the benefits we can bring to our peers.
Lastly, we continued what UniVantage does best:
sourcing discounts at our students’ favourite
hangouts and nearby food-joints. We successfully
added well-known names to our already flourishing
portfolio of Food, Fashion, Lifestyle & Wellness.
We are also proud in having names such as
Wavehouse and Lifebrandz outlets like Zirca and
Café del Mar as our merchants. At present, the
UniVantage membership base numbers close to
200, and we are proud that all students are able to
enjoy these offers with our partners!
EVENTS AND BAZAARS
BAZAARS
Every term, the Events team carries out a bazaar
usually between week 10-12 and these bazaars are
always very well received with its themed
decoration as its pull factor. This year we outdid
ourselves yet again with a very realistic Halloween
decoration for the Mystic Mall Bazaar as well as a
fashion runway concept for The Fash Haus Bazaar.
Both were well received and over 50 merchants
opened their booths over the 3 day bazaar.
FRESHMEN BASH
The annual freshmen bash is the highlight of our
term. Surpassing past years’ profits, the “Escapade”
theme worked out well and Zouk was packed with
not only freshmen but seniors that also enjoyed
the yearly bash. The sponsorship team managed to
clinch 39 sponsors and our New Urban Male
goodie bags were so popular due to the awesome
goodies that could be found inside. Our marketing
team also explored a new means of marketing
strategy by investing in a standee that was 3m x
3m tall and featured our “Escapade” logo as well
as allowed us to magnify our sponsors’ logos by at
least 5 times as compared to the old strategy of
using the banner.
INITIATIVES TO DEVELOP OUR NEXT-
GENERATION LEADERS
UniVantage and Events came together to produce
BIZCOM’s inaugural Post-Exam Party: The Fling.
This collaboration was created to give our juniors
the invaluable experience of organizing their very
own event. This was seen by our Executive
Committee as an important stepping stone for our
juniors towards ExCo positions. More importantly,
it gave BIZCOM a chance to increase its standing
by organizing a party at the most opportune of
times – right after our exams!
Helmed by our Senior Business Executives, and
advised by Mr. Kenny Lin Baochong (UV Director)
and Ms. Leanne Teo Zhelin (Events Director), the
juniors took up the majority of the leadership
positions. Ultimately, our party at Supperclub was
an astounding success which had an excellent
turnout of 600. This support from the student
population culminated the continuation of this
event, the Fling 2, which was held in November
2010.
 SMUSA Annual Report 2010|77
 

OPERATIONS EVENTS &BAZAARS

Besides UniVantage and Events’ initiatives this year, 1. Mystic Mall Bazaar
BIZCOM is also the student authority in upholding 2. The Fash Haus Bazaar
SMUSA-OAA Sponsorship Guidelines and the 3. The Fling
SMUSA-OSL-LBU Agreement for space rental. At 4. Freshmen Bash 2010: Escapade
the same time, BIZCOM Events’ Sales Director 5. Chinese New Year Bazaar
was t asked with managing the 2 pushcarts we 6. The Fling 2
had, and renting them out to external parties.
These pushcarts provided additional revenue while UNIVANTAGE
injecting vibrancy to student life. 1. UniVanzaar
2. UniVantage Digest II
As a successful succession was the cornerstone of 3. UniVantage Digest III
our team’s vision, we have gone through great 4. Facebook contests
pains to ensure proper handover. This was done
by having the incoming team takes up positions in EXCLUSIVE BUSINESS PARTNERS
November while the current committee guided ($10,000 CASH AND ABOVE)
them till the end of the year. Most importantly, we 1. OCBC
have worked hard as a team to empower our 2. AIA
juniors with leadership roles and guiding them 3. Singtel
along the way, with the Post-Exam Party being the 4. Citibank
epitome of our plans. These on-the-job training
should go a long way to ensuring a well-prepared MAJOR BUSINESS PARTNERS ($1,000
11th ExCo which can better our achievements in CASH AND ABOVE)
serving the student community. 1. NTUC
2. Starhub
IMPROVING BIZCOM’S STANDING IN 3. Sony
SMU 4. La Senza
We have identified BIZCOM’s contribution to the 5. Ambrosia
student community as a key driver to improve our 6. Asia-Pacific Breweries
reputation. This year, we have focused on the 7. Dato’ Kho Hui Meng
establishment of the SMUSA-BIZCOM Student
Life Awards, a brain child introduced by our EVENTS SUPPORTED BY BIZCOM’S
predecessors. These awards have since recognized STRATEGIC COLLABORATIONS
10 outstanding student leaders who have positively 1. ACF Eve 2010
contributed to our school community at large. 2. ACF Giveaway 2010
3. SMUX Nitebike 2010
We have also contributed greatly in support of 18 4. 2 Blue & Gold Magazine issues
major University events (please see below for full 5. Bondue Camp 2010
list) financially or in terms of prizes. Most 6. Bondue Vegas Night 2010
importantly, we have worked with the SMUSA 7. SICS Kaleidoscope 2010
Welfare Committee to make the SMUSA Movie 8. Martial Mayhem 2010
Gala possible, as well as sweetened the Exam 9. SMU Rotaract Installation 2010
Welfare Package by bringing in popular brands like 10. SMU Exam Welfare Package 2010
Frolick and Ben & Jerry’s. I am hopeful that 11. SMUX AdRace 2010
BIZCOM has benefited many of our peers by 12. Sports Fiesta 2010
practicing some form of corporate social 13. SMU Challenge 2010
responsibility for the last year. 14. SMUSA Movie Gala 2010
15. SMUSA Branding Committee
ACHIEVEMENTS & MILESTONES 16. SMU Freshmen Teambuilding Camp 2010
17. SMUBE Voice Personality Hunt 2010
PROMOTING STUDENT LIFE 18. Waikiki 2011
1. SMUSA-BIZCOM CCA Scholarships
2. SMUSA-BIZCOM Student Life Awards
3. SMU T-Shirt Drive
78  |   Committee Portfolio Report  
 
W ORKPLAN 2011

EVENTS & BAZAARS

• Valentine’s Day Bazaar (14-16 February)
• Post-Exam Party (Junior initiative)
• Freshmen Bash

UNIVANTAGE
• UniVantage Digest IV
• UniVantage Digest V
• UniFunzaar
• UniVanzaar

OTHERS
• SMUSA-BIZCOM CCA Scholarship
• SMUSA-BIZCOm.M Student Life Award

FUTURE OUTLOOK
BIZCOM 10th ExCo hands over to the 11th ExCo
officially from 1 January 2011. We have taken to
great pains to provide our juniors with top quality
training to ensure they can do an even better job
than us. I am confident that under the leadership of
Mr. Nikhil Antony Jonas and Ms. Athena Chew
Jiaping, we hand over to leaders capable of blazing
a new trail for BIZCOM. The line-up of events
they have planned is testament to that.
 SMUSA Annual Report 2010|79  
Chairperson, Constitutional Review Committee
MS TESSA ANG CHENG AI
School of Law | 2008
LOOKING FORW ARD
he Constitutional Review Committee
For the year 2011, I will be staying on in the CRC
(CRC) was established in mid 2010 for
to look into the review of the Constitutions of the
the purpose of reviewing the constitutions
99 CCAs. While meeting up with the CCAs from
of SMUSA and its 10 Constituent Bodies (CBds).
the Handover Exercise, we realized that a number
This committee comprised myself, our Law Society
of CCAs do not have constitutions. As such, we
President Ms. Sheena Yeoh, and SMUSA Honorary
have asked that they start drafting their own ones.
General Secretary Ms. Emile Law.
In the summer, we will be reviewing all the CCA
constitutions to ensure that there is consistency
The SMUSA constitution was last amended in
across the board as well as to ensure that it is in
2005 and the CBd constitutions since not yet been
line with the newly amended SMUSA and CBd
reviewed. Over the years, many clauses became
Constitutions. Also, proper procedures on how to
outdated, and new clauses were due for addition.
amend constitutions will be set up and let known
Our review exercise was prompted by loopholes
to the CCAs.
that were discovered when the constitutions were
supposed to serve as a solid guide, such as during
election period as well as for the passing of votes.

STANDARDISATION
Many changes were made across CBds for
standardization purposes. These included detailing
the period for Annual General Meetings, the timing
of AGMs and Elections and number of ExCo
members etc.

STANDING ORDERS
Standing Order clauses were put into all the
constitutions. As such, SMUSA and the CBds now APPRECIATION
have Standing Orders to govern the regulation of The job of the CRC is not a glamorous or a sought
our operations. This has put a lot of our after job. But it is a job that had to be done.
procedures in black and white. One good example
would be the SMUSA Internal Elections Standing I would like to thank the CRC for their time and
Order. Because of it in place, the Internal Election hard work put in. Thanks for taking this journey
was conducted smoothly. The CBds have adopted with me.
this Standing Order for their own elections to
ensure the transparency and smooth operations of And last but not least, special thanks to Mr.
their elections as well. Edmund Chin and Mr. Jonathan Chen from the
Office of Legal Affairs, as well as Mr. Tan Kong
PASSING THE AMENDMENTS Soon from the Office of Student Life (OSL).
The SMUSA and CBd Constitutions have been
reviewed by the CRC, OSL and Office of Legal
and General Affairs. It is pending approval from
USLC and Ministry of Home Affairs. All eleven
constitutions have been passed at the respective
AGMs.
80  |   Committee Portfolio Report  
 

Chairperson, Election Committee

MR. JU XIAO YONG
School of Law | 2008
standing for election. The commencement of
nomination marked the end and beginning of pre-
nomination and pre-election phases respectively.

Subsequent to the closing of nomination, a worksh

op by Mr. Nathaniel Koh, the Honorary Finance
Secretary from the 8th SMUSA ExCo was held.
This session was held to teach the candidates
he SMUSA Executive Committee (ExCo) various methods of campaigning. There was also a
Election is probably one of the most photo shoot session in aid of the candidates’
important and momentous SMUSA event of the
campaigning efforts. This was held in tandem with
year. To champion the importance of transparency
the internal interviews of the candidates by the
and integrity, the Election Committee has election officers for background due diligence.
undergone several structural changes. In year 2010,
the SMUSA election officers were selected by the
A public forum dialogue was also held to provide a
10 outgoing Constituent Body Presidents, fairly
platform of interaction between the candidates
representing a significant portion of SMU students.
and voting population at large. It was meant to be
a debate of current issues facing the student
The SMUSA Constitution was also revised such
population. Albeit the low turnout rate, we believe
that the outgoing Executive Committee must that this is a right step forward in gaining the
remain independent of the operational and
interest of the voting population for future
decision making process of the election, with the
elections.
exception of the outgoing SMUSA Honorary
General Secretary (HGS), who plays only an
We also worked towards streamlining the internal
advisory role with no executive power.
election process. Taking into account the (very
varied) interests of various stakeholders, we held a
Shortly after the constitution of the Election briefing for the election processes for incoming
Committee, a general meeting was first held for
SAC members.
the planning of the series of programmes in
furtherance of the SMUSA ExCo Election efforts. I was blessed with a capable team. Mr. Indra
In the course of a short ten weeks, the Election
Darmawan shouldered the marketing efforts for
Committee organized a string of events leading up
the entire election. While the electronic
to the SMUSA general and internal elections, and
communication channels like the Facebook page
set up communication channels to keep various
and our very own website were managed by Mr.
stakeholders such as the voting population and
Irshad; Ms. Audrey Lim presided over liaison with
candidates informed.
all seventeen candidates Ms. Yok Teng managed
the finances of the committee.
The SMUSA ExCo Election efforts can be broadly
classified into three phases viz. pre-nomination,
pre-election and internal election.

During the pre-nomination phase, the events such

as pro-nomination promotion, info session and
launching of social network platforms, were
organized to promote awareness of upcoming
SMUSA ExCo Election and to allow prospective
candidates to clarify their doubts that relate to
 SMUSA Annual Report 2010|81  

We thank the following people for their invaluable

guidance for our voyage through the rough sea: Mr.
Tan Kong Soon, Manager from the Office of
Student Life; Ms. Emile Law, SMUSA Honorary
General Secretary, as well as the 10th SMUSA
ExCo.

It has been quite a journey. It is our greatest wish

that the next election committee will do an
awesome job and garner even more hype towards
the SMUSA election. Given more time, and this
time with most of the protocol groundwork
handed down from the 2010 election, the next
election will most hopefully be an even better one.
82  |   Committee Portfolio Report  
 

President, SMU International Connections

MR. PYINNYAR KYAW
Lee Kong Chian School of Business |2008
Tour, Walking Food Trail, Presidents Lunch
and Host Family Program
-­‐ BBQ @ East Coast
-­‐ Kite Flying Outing

All the above events were sponsored by the

Office of Student Life (OSL), in which ICON
works under the supervision OSL’s International
s recent as October 2009, SMU Student Unit to execute the events. The Lunar
International Connections (ICON) was New Year Celebrations and Buddy Gala Night
still a cultural club under the Arts and Cultural were held in Term 1, and the International
Fraternity Constituent Body (CBd). However, it Students Welcome Sessions were held in July,
now serves as the representative body of the August and September of 2010. The BBQ @ East
international student community in SMU. Being in Coast and Kite Flying Outing sessions were events
its inaugural year, the past 1 year has been a resultant of feedback from freshmen and exchange
challenging one for us. students, hosted at the start of the semester to
allow buddies and the mentors to bond better.
Still, firm to the belief that differences across
cultures and nationalities are here to stay, ICON
knows that only by appreciating the unique
differences among us, then only can we consider
ourselves to be truly an international community.
Hence, through events and sub-clubs, we have
tried to enhance the cohesion among the diverse
culture in SMU through different forms of
engagement. We increased from 6 to 9 sub-clubs
over the year, with the introduction of
Francophiles, Yim Siam, and SMURoots. The
number of active members among ICON’s
combined clubs totaled 723 in the year 2010.

Our Mission:
-­‐ Promote a culturally vibrant and harmonious
environment through events held in SMU
INTERNATIONAL DAY OF PEACE 2010
-­‐ Plan and organize interactive gatherings to International Day of Peace 2010 is celebrated as a
help facilitate the creation of stronger week-long event with 5 segments:
friendship between students
-­‐ Peace Drama
-­‐ Help extend SMU students’ network
-­‐ Peace Pledge
internationally
-­‐ Peace Ceremony
-­‐ Peace Carnival
This year, ICON has organized:
-­‐ Peace Run
-­‐ Lunar New Year Celebrations
-­‐ Buddy Mentor Information Sessions
This event is also funded by the International
-­‐ Buddy Gala Night
Students Unit of OSL, and serves as a good
-­‐ International Students Welcome Sessions platform where different nationalities can mingle
under the International Student Unit(ISU): City and showcase their talents and rich culture. Special

thanks go to the SMU Run Team for organizing the
Peace Run.
APSARA CAMBODIA
Apsara Cambodia was inactive in year 2010 due to
the small number of Cambodian Students in SMU.
As such, this club was classified as dormant
pending further notice from the SMUICON ExCo.
BARKADA FILIPINO
Barkada Filipino is a Filipino cultural club led by Mr
Juan Gabriel Santiago Oblepias. It has over 60
members and its main event of the year was Halo
Halloween.
CHAO VIETNAM
Chao Vietnam is a Vietnamese Cultural Club led
by Ms. Le Thi Hong Oanh. It has over 100
members, and its events include Vietnamese Food
Series, Movie Series, and The Hidden Charm – a
“Visit Vietnam” event.
CONNECT CHINA
With over 200 members, Connect China is the
largest club under SMUICON. It is led by Ms. Chao
Nan and its events include business talks by leading
Chinese businessmen, OCIP events as well as
business study trips to China.
FRANCOPHILES
Francophiles was established in late July 2010 and
has over 50 members. It is led by Ms Anna Shin
Pui Hun, and organized the highly successful French
Language Series and movie screenings.
SMUSA Annual Report 2010|83
MYANMAR COMMUNITY
Myanmar Community (MC) has over 80 members,
and is led by Ms. Khine Phoo Wai. MC’s event for
the year was the Cultural Show, which was
attended by the Provost and Deputy-President for
Academic Affairs , Professor Rajendra Kumar
Srivastava and Director of Office of Student Life,
Ms Bernadette Toh. It also organized an OCIP trip
to Myanmar.
SMURoots
SMURoots is a Singaporean Cultural Club led by
Mr. Daniel Padang Zaudu. It has over 50 members,
and its events for the year were One Night in
Prinsep II, One Night @ Prinsep III and the Roots
Beer event.
W OORI SAYI
Woori Sayi is a Korean Cultural Club, and is led by
Ms. Melissa Tan Swee San. It has over 150
members and its events for the year were Korean
Food Sessions, Korean Language Series and Dance
Sessions.
YIM SIAM
Yim Siam is a Thai Cultural Club led by Mr.
Nattawut Arunanondchai. It was founded in late
July 2010, and its events for the year were its Thai
Language Sessions and Thai Food outings.
Apart from the events listed above all the clubs
also had internal events which catered towards
their own members. Also, Barkada Filipino, Chao
Vietnam, Connect China and Myanmar
Community had freshmen welcome parties to
facilitate a smooth transition into SMU for the
freshmen.
FUTURE OUTLOOK
After successfully laying foundations and placing the
guidelines in place during ICON’s inaugural year,
the time has come for SMUICON’s 6th ExCo to
step down. Looking ahead, it will be imperative
that the 7th ExCo looks into developing the 9 sub-
clubs further as well as strengthening ICON itself.
ICON has already positioned itself as the sole
representative for the international students and
2011 will be the year ICON establishes itself as a
84
 |
  Committee Portfolio Report
 

 
club where everyone, local or internati onal, can
come on board to share their experiences and
cultures, and look forward towards expanding their
connections internationally.

APPRECIATION
I would like to thank my ExCo, Ms. Pham Nguyen
Tuong Van, Mr. Wang Yang (John), Mr. Jonathan
Tan Wei Loong, Ms. Ei Ei Hlaing, Mr. Shitij Nigam,
Ms. Louisa Zephania, Mr. Naing Ye Lin, Mr. Tran
Van Minh Phuc, Mr. Htin Kyaw, Ms. Anh Ngo Le
Kim and Mr. Wang Yang (Bruce)) for their support
and dedication. Special thanks to Ms. Elain Sim, Ms.
Lim Wensi and Ms. Kelly Yeo of the International
Student Unit for looking after SMUICON through
thus far.

The year 2011 looks exciting for international

students, and I believe the incoming President Ms
Wu Kuan Liang and her team will be able to work
better on the foundations laid by the current ExCo.

Managing Director, Publications Committee
MR. OWEN TAN WAH CHEN
he Publications Committee continues to
serve as the voice of the SMU student
population, gathering views from students and then
publishing them in the quarterly magazine, The
Blue and Gold. Mainly operating autonomously
from the operating body of the SMUSA Executive
Committee, the magazine has written - and
continues to write - articles that serve to benefit
the school population, ranging from school events
to any pertinent student concerns that need to be
addressed.
When I took over from Michael Ng in 2009, my
vision for The Blue and Gold was to transform it
into not merely a student magazine, but a
professional one that was indistinguishable from
magazines at newsstands. I moved away from the
old text-heavy layouts and decided that the
magazine needs to be vibrant while keeping its
sharp, intelligent approach towards school.
I also believed that we needed to fully tap on the
talent in school, and continually look out for talent
in school that could better the magazine. Today,
The Blue and Gold has five active editors, and
great designers to supplement our new style. It is
crucial, however, that we do not simply rest on
our laurels: I believe strongly in a system of
continuity, and I believe that the next committee
of The Blue and Gold will make reporting about
school issues even better.
OPERATIONS
CURRENT FACILITIES
We are still operating within GSRs and Seminar
Rooms whenever required. OSL has mentioned
the creation of a journalism workspace for the
publication-oriented clubs in SMU, although this is
still very much in the works.
MORE STRINGENT SELECTION PROTOCOL:
Editors, under a new system created by a former
editor, now have to through a more stringent
selection process that involves a formal interview
and grammar test. The editorial workflow for The
SMUSA Annual Report 2010|85
School of Economics | 2008
Blue and Gold was also modified to accommodate
the new website, which unfortunately crashed in
November.
EXPANDED EXCO STRUCTURE
Instead of having just a Managing Director (MD) at
the helm supervising all operations, the MD role
now includes a Deputy MD. The new MD role
includes supervising all internal operations ranging
from recruitment and magazine publication, while
the deputy MD will supervise all marketing and
external liaison. This structure will come into effect
in March 2011.
ACHIEVEMENTS / EVENTS
10TH ISSUE
Our 10th issue was published in September 2010,
and received much praise for the quality of the
photos and articles. Sports were the main focus of
the particular issue, and over 15 sports CCAs
participated in a special photo shoot by Intrigue
Visuals.
The success of this issue can be attributed, but is
not limited to the following people:
Managing Editors Ms. Ankita Prasad, Mr. Senthil
Sukumar, and Ms. Shobana Nadaraja; as well as
Photography Coordinator, Ms. Deborah Lim Hui
Li.
PRESS INVITATIONS
We continue to be one of the few clubs who are
fortunate enough to receive press invitations for a
86
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  Committee Portfolio Report
range of events as a media entity. In 2010 alone,
we were invited to several business conferences,
including the Global Entrepolis 2010, and also a
special food ta sting session by Soup Broth Asia,
among others.
SUMMARY OF MILESTONES
Recruitment, marketing and the quality of our
magazine were the three things that The Blue and
Gold focused on this year. We have certainly
improved on all three factors. We now have a
regular pool of approximately ten journalists, while
a dedicated executive committee continues putting
in a huge amount of effort for the magazine. In
terms of marketing, we have had several
information sessions and other training workshops
that helped to boost brand recognition further.
FUTURE OUTLOOK
It is crucial that, as a print publication, we are
financially stable - hence, The Blue and Gold has to
continue searching for sponsors who are willing to
sustain the printing costs of the magazine. It is also
important that journalists and writers are given the
proper tools for them to be able to report - and
we intend to hold journalism workshops in SMU
more regularly.
For 2011, The Blue and Gold intends to have a
greater outreach in the school population through
more directed marketing efforts. There will also be
a revamp of the journalist recruitment system that
is currently in place, and a selection of a
committed executive committee that will help to
bring the magazine towards progress.

But more importantly, quality of the content was

imperative, and we believe that we have achieved
many of the targets that we had set for ourselves.
There is now an improved visual quality to the
magazine, and we have also pioneered the use of
statistics for the content, making the magazine
even more compelling to readers.

PUSH TO GARNER MEMBERS’ ACTIVITY

Despite all these achievements, The Blue and Gold
faces constraints with the commitment level of
writers and journalists. As such we intend to
further revamp the recruitment system for
journalists and encourage a greater level of
participation by setting a minimum level of
commitment required. We hope that this will
provide more regularity on article contributions
and ease the number of articles that are required
for the magazines.

Chairperson, Sponsorship Committee
Lee Kong Chian School of Business | 2008
espite being still a fledgling committee,
the SMUSA Sponsorship Committee
has taken the lead in strategizing sponsorship
efforts and fostering business opportunities.
PORTFOLIO OVERVIEW
In spearheading university level sponsorship efforts,
this committee has benefited student life in face of
budget constraints. The newly formed partnerships
with firms such as AIA and Citibank this year
proved our success, indicating this committee’s
indispensability in enriching student life. It also
suggests a possibility of garnering student clubs
towards being self sustainable.
SMUSA Sponsorship Committee comprises:
- A Chairperson, also President of SMU BIZCOM
- A Vice Chairperson/ General Secretary, also Vice
President of SMU BIZCOM
- Members, Sponsorship heads from the 10 Cbds
This cross CBd collaboration enabled proper
communication of guidelines, and allowed
BIZCOM to share their best practices in sourcing
for and maintaining sponsorships. Under the
stewardship, and external negotiations led by its
Chairperson and Vice Chairperson, the committee
created a unified front for SMUSA sponsorship,
thus capturing maximum value from our business
partners.
The Sponsorship Committee also served as a
strategic team in identifying the needs and wants of
our potential partners, while strategizing how CBds
could identify needs of potential sponsors to
create mutually beneficially relationships.
STRATEGIC INITIATIVES
COORDINATING KEY CBD EVENTS
The committee collated all key events, with the
possible funding needed sponsorship. This meant
streamlining events to present prospective
sponsors with a portfolio of quality events that
most likely appealed to them. Companies were
pleased to have fewer proposals to consider, and
not be repetitively approached by different CCAs.
SMUSA Annual Report 2010|87
MR. JACK MOY
CREATING EXCLUSIVITY CLAUSES
Streamlining contact points with sponsors
positioned us well to propose exclusivity clauses.
This meant provisioning exclusive sponsorship with
a partner for an agreed length of time for specific
events. Our key sponsors found this clause highly
desirable, and it enticed them into signing major
deals with us. This clause was only made available
in large sponsorship deals that could benefit the
entire student body.
CURBING SPAM WITH E-MAIL CHARGE
BIZCOM is the formal authority managing
commercial e-mails and liaison. Nevertheless, the
Sponsorship Committee agreed on imposing a
$100 e-mail charge to control commercial spam in
SMU. Concurrently, we also pledged to limit
corporate e-mails to about 2 per week to control
supply of corporate e-mails, which could constitute
as spam for many students.
This benefitted the community in 3 ways: It
increased revenue through mass mails, reduced
email spam, and benefitted the purchasers of the
e-mail as they were assured of quality publicity.
SHARING OF BEST PRACTICES
In our efforts to bring sponsorship to a higher level
for all student groups, we held a sharing session for
best practices. These included sharing photo taking
techniques and report writing tips for portraying
the success of our events to sponsors.
APPRECIATION
I would like to congratulate my Vice Chairperson
Ms Lee Pei Zhi for having done a wonderful job in
clinching the Citibank deal on behalf of the student
body, and working overtime to ensure its success.
The success of the Sponsorship Committee lay in
the contribution of all its members. Everyone
played a part in sharing their best practices and
contributing events for sponsorship. We have
successfully brought our experiences from
BIZCOM to coordinate the activities, research
before meet ups with prospects and spearhead
negotiations. It has indeed been a good year for
the start of this committee.
88
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  Committee Portfolio Report
Chairperson, SMUSA Awards’ Night
MR. MICHAEL JOO DO HYUNG
Lee Kong Chian School of Business | 2008
xecuted in March 2010, the SMUSA
Awards Night was held for the 3rd year
running. The objective of SMUSA Awards Night
2010 was to honor and to celebrate milestones of
student life, clubs and the student leaders who
contributed to its vibrancy that year.
In particular, this year’s SMUSA Awards Night was
held in our own University Lounge in Admin
Building Level 6.
The event was graced and attended by many
distinguished guests including the Dean of Students,
Director of OSL and the Guest-of-Honour, Prof.
Raj who is the provost of SMU. Moreover, the
committee increased the number of awards and
incorporated vote casts into each awards criteria,
which resulted in garnering about 500 responses
from students.
Here are the winners of SMUSA Awards Night
2010:
-­‐ Outstanding individual 2nd runner up:
Ms.Yong Shu Hua
-­‐ Outstanding individual 1st runner up:
Mr. Ashley Liew
-­‐ Outstanding individual Winner:
Vanessa Paranjothy
-­‐ Best Arts CCA: Caderas Latinas
-­‐ Best CCA in Community Engagement:
SMU Ambassadors
-­‐ Best Special Interest and affiliated:
SMU Gourmet Club
-­‐ Best Sports and Adventure: Aquathalon
-­‐ Best Constituent Body: SMUXtremists
-­‐ Best Overall CCA – Aquathalon
Similar to other relatively small events in SMU,
SMUSA Awards Night 2010 was faced with the
difficulty of marketing as it lacked its popularity and
was executed during week 10 of Term 2, which
was a hectic period for many students.
However, the committee managed to hit the
target participants in the end. Overall, SMUSA
Awards Night 2010 was a thoroughly successful
event and I believe the event itself has great
potential to become a hallmark event of SMU
Students’ Association.
APPRECIATION
I would like to thank the Awards Night organizing
committee (Jeremy Ho, Amanda Chua, Eng Jin, Kae
Xiang, Rena Soh, Paulin Chan, Xiao Xiang, Alex
Chee, Pearl Lim, Ying Wah, Jessica, Tommy and
Cynthia) for organizing such a great event and
being a great team. I would also like to thank Mr.
Tan Kong Soon from OSL for his advice in the
awards criteria, Barworks for their fantastic cocktail,
SMUBE for their sound system support, and most
importantly, our SMUSA ExCo members for their
constant support and advice.
With effect from the 10th SMUSA ExCo, Awards
Night will be organized by the outgoing SMUSA
ExCo members themselves as a form of
appreciation to students and clubs who have been
on the same journey for their past year of student
leadership.
 SMUSA Annual Report 2010|89
 

Chairperson, Freshmen Teambuilding Camp (FTB)

Committee
MS. MELISSA KAY SOH
School of Accountancy |2007
more to be gained when one learns willingly than
him being forced to do so. Bringing out the true
spirit of campus life was what FTB 2010 aimed to
pass on to the freshmen, and this is certainly almos
t impossible without the unwavering support from
the SMUSA ExCo and the Office of Student Life.

At the end of the short but sweet journey of the

he Freshmen Teambuilding Camp (FTB)
camp, many reluctantly bid their goodbyes due to
is more than just an inauguration camp
the tight bonds forged for many – a comforting
with its famous mandatory nature. FTB is SMU’s
sign for the organizing team that it was worth the
way of welcoming each new batch of freshmen
hard work put in, resulting in a job well done, and
into our growing family. With this objective in
more.
mind, this year’s theme was about the formation of
one’s identity, as a rite of passage into SMU –
TRANSFORM. Whether it is large or small, every
freshman faced their own individual
transformations through FTB 2010.

After half a year of intense preparation comprising

of skills training by qualified personnel from the
Office of Student Life, programme vetting and
testing, recce and mock camps, the organizing
team welcomed about 1,400 freshmen at our
campus and OBS (East Coast) through 4
independent runs (spanning from end June to early
August) for what each run was to be a 50%
learning, 50% fun experience of teambuilding and THANK YOU
self-discovery for all. To my amazing organizing committee, sub-
committees, facilitators and helpers, THANK YOU
Being the first event under the Freshmen
for staying together throughout our whole FTB
Experience umbrella, which also comprises of
journey as we fought the doubts and uncertainty
Convocation, Vivace and Freshmen Bash, the FTB
against what we set out to do. It was a long
camp sets the tone in stylish fashion.
journey, and I know I pushed you really hard but I
The three days and two nights camp saw held the faith that at the end of the day, you would
participants partake in the carefully designed agree with my personal motto “Be the change that
programmes that aptly reflect the SMU CIRCLE you want to see”. I dare say we made it, and we
Values – Commitment, Integrity, Responsibility, succeeded with a bang. The ending was sweet
Collegiality, Leadership and Excellence. indeed, and it would not have been possible
without each of you keeping the level of your
On top of that, the activities in the itinerary also commitment, motivation and spirits high even
encouraged the freshmen to step out of their when you were yearning for that extra forty winks.
comfort zone, and challenged their inner beings in “For the freshmen” – that is one phrase I am
novel ways that naturally stimulated learning pretty sure none of us will forget.
interests because the committee believed there is
90  |   Committee Portfolio Report  
 
I hope the memories of this event would stay with
you for a long time to co me as it would for me.
And just like to the freshmen, I hope you have
acquainted yourself well with the CIRCLE Values
and have started applying them in your everyday
lives. The friendships forged (and for some, more)
shall remind us of what we have achieved together
as one. FTB 2010 will be, I sincerely hope, a lasting
memory for us all.

To Professor Low Aik Meng, Bernie, Team OSL

(Yew Tong, Ridzuwan, Chieh Ming, Karen, Reneeta,
James, Kong Soon) and the 10th SMUSA ExCo,
thank you for the faith placed in us that we could
bring about positive change with an impact for FTB
2010, and hence the immense support provided to
us whenever we needed it. What you have given
to the organizing team was more than we could
ask for, and you had certainly made the journey all
the more enjoyable and worthwhile.

Last words
As the saying goes, “When the going gets tough,
the tough gets going”. What was left out in that
statement was that the tough can only get going
with the support of those around him. Friends
sustain each of us when the going gets tough. And
that is exactly what FTB provides for all involved,
especially our freshmen. Each entered being one
and left as better individuals knowing more about
themselves, bonded as one at the start of their
journey with SMU.
 SMUSA Annual Report 2010|91  

Student Producer (Pre-formal) Convocation Committee

MS. TESSA ANG CHENG AI
s the 2nd event of SMU’s Freshmen
Experience, Convocation 2010 was set
to be grander than ever and much different than
previous years. This year, the event was held at
Resorts World, Sentosa, instead of the usual
Suntec City Convention Hall.
PRE-FORMAL SEGMENT
The Pre-formal Segment lasted for 30 minutes and
presented parents and freshmen an exclusive peek
at SMU’s student life and all that it offers.
School of Law |2008
SMU Chinese Orchestra, Eurythmix, InDancity,
Ardiente, Caderas and Samba Masala also put on
performances that awed the crowd.
APPRECIATION
I would like to thank the entire SMUSA
Convocation Team for their hard work in making
this event a success. Special thanks to my Co-
Producer, Mr Jacob Selvan. It is heartening to see
that most of them are still continuing to contribute

This segment began with Ballare’s Quick Step

number. And for the first time at Convocation,
sports CCA were able to perform. 13 Sportsmen
in 7 SSU Clubs (Capoeira, Muay Thai, Taekwondo,
Kendo, Wushu, Silat and Karate) came together to
put up an unforgettable performance showcasing
the talents of various Martial Arts groups.
Freshmen were also treated to 4 videos featuring
FTB, Convocation, Vivace and Freshmen Bash,
which were pieced together nicely as a storyline
that portrayed the storyline of FE 2010 –
Transcend.

Bash contestants also saw themselves making a first
appearance in this segment, allowing the audience
to know them better.
FORMAL SEGMENT
Convocation this year also adopted a less formal
theme. In line with this, Samba Masala was brought
on to play for the Formal Procession, instead of
the symphonic band.
The Student Leaders Procession also had 250
Student Leaders from every CCA in SMU reciting
the Student Leader’s Pledge. This year, SMUSA
and CCA CBd flags were also showcased as
symbols of their prestige.
to student life in their various positions now.
Thanks also to Mr. Linh and his team in SMUBE
Campus TV for spending countless hours
perfecting the videos.
I would also like to thank Mr. Jimmy Ye and Mr.
Yeow Ching Shiong for their constant guidance
and keen eye for detail. Special thanks also go to
Ms Ng Wei Xin and her team. I am extremely
appreciative of the good working relationship and
friendships forged during this journey of making
Convocation 2010 a success.

Freshmen and parents alike also witnessed the

hand over from our then SMU President, Prof.
Howard Hunter to our current President Prof
Arnoud De Meyer.
92  |   Committee Portfolio Report  
 

Chairperson, Vivace Committee

MS. SIAH HWEI TING
School of Social Science |2008
-­‐ A new system of voting for CCAs to prevent
fou l play while ensuring greater transparency.
-­‐ A new floor plan to reduce over-crowding in
nother event under the Freshmen the concourse and more space for tryouts and
Experience umbrella is Vivace, which we activities for the CCAs.
fondly known as SMU’s very own CCA Day – a
day that unites all the clubs and societies as they
come and work closely with each other. It aims to
introduce the multitude of activities that has
shaped the SMU’s culture, while also allowing
them to find CCAs which interest them – with the
vast diversity and range of clubs and societies in
school, there is definitely a place that a freshman
can find others of similar interests and concerns.
Held on the 20th August 2010, Vivace attracted
more than 1000 freshmen, including international
exchange students, with its day- long vibrant and
fun-filled activities. With more than 100 booths
filling parts of the concourse, as well as Level 1 of Vivace 2010 was definitely a day to remember for
the School of Economics and Social Science, all stakeholders, including the organizing committee
everyone was immersed with interest at the and subcommittees, clubs and societies, and of
various CCA booth. course, the freshmen. Everyone had fun and we
are definitely looking forward to next year’s Vivace.
This year’s theme was Transfuse, emphasizing the
two-way transfer of knowledge and friendship
between the seniors and freshmen. A Romanian
inspired marketing scheme was adopted to
complement our main theme, bringing the vibrancy
and energy of the event to a new height. CCAs
booths were adorned in gold and white, the
theme colors of the event. Some seniors even
dressed up as Roman soldiers!

President Howard Hunter graced the occasion as

the Guest-of-Honour, taking part in the opening
ceremony and also taking a tour of the event. As
he passed by the booths, he stopped by the
booths to interact with the students and
enthusiastically took part in some of the CCAs
tryouts and activities.

The main things that this year’s committee

introduced and believe were of great value include:
-­‐ An improved system of allocating funds to
clubs and societies, ensuring more meaningful
amounts were given to each club or society,
with greater equality.
 SMUSA Annual Report 2010|93  

Chairperson, Paint-A-Pillar Committee (PAP)

MR. KEVIN SEE BOON YEW
School of Social Science |2008
Art can only exist if there is an audience that
recognizes its value.
An artist will never amount to anything, no matter
how skilled he is, if there is no audience.
he Paint-A-Pillar Project was one student
initiative project that was inspired a few
batches of student leaders ago, and found its way
into its 3rd year of history. This initiative aptly
portrays the vibrancy amongst SMU students.
28 HOURS…
is how long Dong Hao took to complete his
painting, which is now fondly referred to as the
“pillar with flowers”. His pillar is one of the ten
that has been drawing curious looks from people
walking through the Li Ka Shing Library. This year’s
Paint A Pillar is significant because we managed to
preserve last year’s artworks in the concourse!
I’M UNIQUE!
Inspired by the yearlong 10th Anniversary
celebrations, this year’s theme, I’m UNIque!, is a
showcase of the vibrant and dynamic culture that
sets us apart as a university. We are honoured to
collaborate with Social Creatives, our paint
sponsors, this year. You will want to look out for
their pillar – it is a beautiful mosaic inspired by the
art of quilt making.
clubs under the ACF ambit and celebrates the
university’s innumerable talented musicians,
dancers, artists, and performers who constantly
raise the standard of the arts in SMU. You will find
that the Bizcom Univantage and Symphonia pillars
also echo their sentiments of pride in our school’s
diversity and talent.
Other pillars embody something more sentimental.
One pillar that we want to highlight is the one
lovingly painted by our seniors, Ms. Goh Si Ying &
Ms. Chua Yi Zhen. While other pillars were
painted by student groups, theirs represents their
desire to leave a mark on the university before
they graduate.
MORE THAN 200 PALM PRINTS…
currently adorn the pillar at the T-Junction. Palm-
A-Pillar was one of the initiatives we spearheaded
to provide more opportunities for involvement
from the whole SMU family. Staff, faculty and even
members of the public were invited to join the
students in designing the pillar.
THANK YOU!
To our painters, the pillars are testament to your
gift for creative expression. Your pillars are
definitely a sight to behold! Keep painting, you have
my fullest support!

A PILLAR PAINTS A THOUSAND My appreciation goes out to SMU Broadcast &

W ORDS! Entertainment and all our performers for
drumming up interest in the painting process. You
Each pillar has a unique message that the painters
guys were instrumental in raising the visibility of
want to send out to the school. Some pillars PAP 2011!
reflect our painters’ passion for what they do, as
exemplified by the ACF pillar. Its design embodies
the vibrancy and energy exuded by all 27 ACF
94  |   Committee Portfolio Report  
 
To Office of Student Life (OSL) Manager, Mr. Tan
Kong Soon; Senior Manager of the Office of
Corporate Communications Ms. Ong Ju Yi &
SMUSA Student Initiatives’ Secretary, Ms. Chiam
Yan Wen, thanks for your guidance and
unwavering support. I appreciate it.

Most of all, I reserve my deepest gratitude to my

team for their unfailing commitment and sheer
determination to make PAP 2011 a wonderful
experience for everyone.
 Students’ Association
Register of Leaders

It is with much appreciation and joy that we thank everyone who

has been part of the SMUSA experience. Be it through the Council,
Constituent Bodies, or any form of committee, thank you for being
a part of this journey in making the year 2010 a meaningful one.
 
 6th SMU STUDENTS’ ASSOCIATION COUNCIL (SAC)

President Wee Hui Yuan Eugene

Sophia Lo Sing Hui Member
Claressa Wong Lifang Member
Member Julius Chen Yifei
Ang Cheng Ai Tessa Member
Pyinnyar Kyaw Member
Member Jalene Alyssa Seah Wan Ping
Emile Law Sui Huei Member
Jack Moy Ting Member
Member Brenda Loh Chuanling
Swee Ping Zhen Sarah Member
Ken Chang Yuan Shao Member
Member Sheena Yeoh Shi Yun
Michael Joo Do Hyung Member
Ong Irene Member
Member Ernest Cai Kunrong
Brendon Png Lee Hong Member
Low Soon Heng Member
Member Kwek Hyen Yu
Lee Cher Hern Member

10th SMU STUDENTS’ ASSOCIATION EXECUTIVE

President Assets Secretary Business Secretary

Sophia Lo Sing Hui Brendon Png Lee Hong Jack Moy Ting

Vice President Events Secretary Student Initiatives

Ang Cheng Ai Tessa Michael Joo Do Hyung Secretary
Chiam Yan Wen
Honorary General Deputy Events Secretary
Secretary Jacob Selvan Muthu IT Solutions Secretary
Emile Law Sui Huei Tommy Tien De Hui
Communications
Deputy General Secretary
Secretary Lee Cher Hern
Maria Meta Vania Tanoto
Students’ Welfare
Honorary Finance Secretary
Secretary Claressa Wong Lifang
Swee Ping Zhen Sarah
International Students’
Deputy Finance Secretary Secretary
Daniel Lee Boon Onn Pyinnyar Kyaw
96  |   SA Leaders’ Register  
 
SMU STUDENTS’ ASSOCIATION SMU STUDENTS’ ASSOCIATION ASSETS
1 ST ADMINISTRATIVE ADVISORY MANAGEMENT COMMITTEE
COMMITTEE (AAC)
Chairperson
Chairperson Brendon Png Lee Hong
Emile Law Sui Huei
Assets Manager, Arts and Cultural
Vice-Chairperson Fraternity
Maria Meta Vania Tanoto Sunita Siwraj More

Honorary General Secretary, Accounting Logistics Director, Special Interest and

Society Community Service Sodality
Megawaty Lim Lau Pei En

Honorary General Secretary, Business Assets and Facilities Director, SMU Sports
Society Union
Beatrix Sio RuiPing Rynette Joyce Tan Ming Li

Honorary General Secretary, Economics Logistics, SMU Xtremists

Society Christina Eleanor Boon Kim Gek
Janet Chua Jia Ying
Member
Administrative Director, Law Society Li Meng
Paul Yap Wan Fook
Member
Honorary General Secretary, SMU Ng Xin Yi
Information Systems Society
Sarah Wan Yuan Ting Member
Ong Puey Yee
General Secretary, Social Science Society
Mohammed Rais Bin Mohd Ismail Member
Vivien
General Secretary, Arts and Cultural
Fraternity
Lydia Toh Shu Hui SMU STUDENTS’ ASSOCIATION
AW ARDS NIGHT COMMITTEE
Honorary General Secretary, Special
Interest and Community Service Sodality Chairperson
Jonathan Tan Wei Loong Joo Do Hyung

General Secretary, SMU Sports Union Vice-Chairperson

Ng Bao Qi Cynthia Tan Jia Yi

Honorary General Secretary, SMU Secretary

Xtremists Loo Pui Yoke
Tan Tong Ling
Finance Head
Member Keegan Kendrick Ng Zhi Wei
Wang Sha
Programmes IC
Member Jeremy Ho Jia Jun
Winnie Soh Li Ying
Programmes 2IC
Amanda Chua Yun Zhi
 SMUSA Annual Report 2010|97  

Marketing IC Tan Ding Hao

Chan Ying Wah
UniVantage Sales Director
Marketing 2IC Lam Kee Yann
Pearl Lim Meng Shen
UniVantage Marketing Director
Logistics IC Kok Suh Tyng
Tan Eng Jin

Logistics 2IC UniVantage Corporate Relations Director

Leong Kae Xiang Oh Shan Chun

Internal Liasion IC UniVantage Publications Director

Alex Chee Funn Jean Sahimi Bin Ahmad

Internal Liasion 2IC UniVantage Sponsorship Director

Lim Xiao Xiang Yu Yik Ka

Sponsorship IC
Paulin Chan SMU STUDENTS’ ASSOCIATION
BIZCOM UNIVANZAAR CO MMITTEE
Sponsorship 2IC
Rena Soh Xinyi Events/Bazaar Director
Leanne Teo Zhe Lin

SMU STUDENTS’ ASSOCIATION Events/Bazaar Programmes Director

BUSINESS CO MMITTEE (BIZCO M) Chan Tai Xin
Events/Bazaar Sales Director
President Freddy Ng
Jack Moy
Events/Bazaar Marketing Director
Vice-President Lim Zi Hui
Lee Pei Zhi

HR Director SMU STUDENTS’ ASSOCIATION

Cheryl Tan Li Ting COMMUNICATIONS COMMITTEE

Finance Director Chairperson

Christiana Wijaya Lee Cher Hern

IT Solutions Director Member

Isaac Lau Jun Hui Clarice Leo Shih Yeh

Operations Director Member

Jensen Koh Jian Sheng Jonathan Long Jide

Member
SMU STUDENTS’ ASSOCIATION Shawn Leong Shiau Ann
BIZCOM UNIVANTAGE CO MMITTEE
Member
UniVantage Director April Li Dantong
Kenny Lin Bao Chong
Member
UniVantage Vice Director Goh Shi Long
98  |   SA Leaders’ Register  
 
Member SMU STUDENTS’ ASSOCIATION
Aarti Pratish Vora ELECTION COMMITTEE (SEC)

Member Chairperson
Shreya Jasmin Vora Ju Xiao Yong

Election Officer
SMU STUDENTS’ ASSOCIATION Abbas Ali Mohamed Irshad
CONSTITUTIONAL REVIEW
COMMITTEE (CRC) Election Officer
1 st CRC Audrey Lim Wenqian

Chairperson Election Officer

Tessa Ang Cheng Ai Indra Adam Darmawan

Member Election Officer

Sheena Yeoh Shi Hui Sim Yok Teng

Member
Emile Law Sui Huei SMU STUDENTS’ ASSOCIATION
6 TH FINANCE COMMITTEE

SMU STUDENTS’ ASSOCIATION Chairperson

CONVOCATION COMMITTEE Sarah Swee Ping Zhen

Producer Vice Chairperson

Ang Cheng Ai Tessa Daniel Lee Boon Onn

Producer President, SMU Students’ Association

Jacob Selvan Muthu Sophia Lo Sing Hui

Director Committee Secretary

Rayner TAN Kay Jin Rebecca Wong Si Jia

Director Finance Secretary, Accountancy Society

Daniel Christian Minardi Sim Mong Seng

Video Production Team Finance Secretary, Business Society

Maria Stelliana Raharja Siswanto Keh Jing Ren
Alexander Goh Mingliang
Amy Lim Jia Ying Finance Secretary, Economics Society
Maria Meta Vania Tanoto Chua Jia En, Amanda

Programmes Team Finance Secretary, Law Society

Ann -Margaret Mathew Nicholas Seng Soon Meng
Amelia Ristiyana Husodo
Cheong Yixue Deputy Finance Secretary, Law Society
Chew Wei En

Finance Secretary, SMU Information

Systems Society
Tan Ying Xuan
 SMUSA Annual Report 2010|99  

Finance Secretary, Social Science Society Member

Lim Wei Zhen Siah Hwei Ting

Finance Secretary, Arts and Cultural Member

Fraternity Sim Hui Si Stellicia
Putra Arya Nugrakrista Muskita
Member
Deputy Finance Secretary, Arts and Soh Junn Fern Melissa Kay
Cultural Fraternity
Hamalatha D/O Seetharam Member
Tessa Ang Cheng Ai
Finance Secretary, Special Interest and
Community Service Sodality
Lee Hongjing SMU STUDENTS’ ASSOCIATION
FRESHMEN TEAMBUILDING (FTB) CAMP
Deputy Finance Director, Special Interest COMMITTEE
and Community Service Sodality
Teo Zhe Han Chairperson
Melissa Kay Soh Junn Fern
Finance Director, SMU Sports Union
Tan Si Han Secretary 1
Huynh Nha Chi
Finance Manager, SMU Sports Union
Lionel Lim Zhen Wei Secretary 2
Jenny Ong Jing Ting
Finance Secretary, SMU Xtremists
Tan Chay Ling Finance Secretary
Rachel Wang Shuya

SMU STUDENTS’ ASSOCIATION Programmes Head 1

FRESHMEN EXPERIENCE COMMITTEE Brendan Lee Jian Wen

Chairperson Programmes Head 2

Michael Joo Do Hyung Jonathan Tang Wei Li

Member Logistics Head 1

Daniel Christian Minardi Ting Wen Jun

Member Logistics Head 2

Jack Moy Ting Randy Teo Tzyy Xiang

Member Manpower Head 1

Jacob Selvan Muthu Quah Jia Min

Member Manpower Head 2

Leanne Teo Zhe Lin Kandis Tan Shuhui

Member Safety Head 1

Lee Pei Zhi Bryan Cheong Wen Cai

Member Safety Head 2

Rayner TAN Kay Jin Seah Tze Chong
100
 |
 SA Leaders’ Register
Marketing/Publicity Head 1
Jazmine Oh Jia Ying
Marketing/Publicity Head 2
Luo Yiwei W oori Sayi Director (Korean Community)
SMU STUDENTS’ ASSOCIATION
INTERNATIONAL CONNECTIONS
President
Pyinnyar Kyaw
Vice President
Pham Nguyen Tuoung Van
Vice President
Wang Yang
General Secretary
Jonathan Tan Wei Loong
Finance Director
Ei Ei Hlaing
Events Director
Anh Ngo Le Kim
Events Director
Htin Kyaw
Marketing Director
Louisa Zephania
Marketing Director
Shitij Nigam
W elfare Director
Naing Ye Lin
W elfare Director
Tran Van Minh Phuc
Logistics
Wang Yang
Connect China Director
Chao Nan
SMU Myanmar Community Director
Khine Phoo Wai
Aspara Director (Cambodia Community)
Phann Sopheaktra
SMU Barkada Director (Filipino
Community)
Juan Gabriel Santiago Oblepias
Tan Swee San, Melissa
Francophiles
Shin Pui Hun
Yim Siam (Thai Community)
Nattawut Arunanondchai
SMURoots
Padang Zaudu
Chao Vietnam Director (Vietnam
Community)
Le Thi Hong Oanh
SMU STUDENTS’ ASSOCIATION
PAINT-A-PILLAR COMMITTEE
Director
Kevin See Boon Yew
Deputy Director
Tham Yi Hui
Marketing
Jazmine Oh Jia Ying
Sponsorship
Gerald Lim Yang Sheng
Operations
Ong Zi Xiang
Programmes
Janet Chua Jia Ying
SMU STUDENTS’ ASSOCIATION
PUBLICATIONS COMMITTEE
Managing Director & Interim Editor-in-
Chief
Owen Tan Wah Chen
Editor-in-Chief
Ephraim Loy Suan Je
 SMUSA Annual Report 2010|101
 

Managing Editor Member

Angela Anthony Yan Yuet Chiong

Managing Editor Member

Ankita Prasad Jeremy Say Gui Yong

Managing Editor Member

Senthil Sukumar Carmen Tan Jia Min

Managing Editor Member

Shobana Nadaraja Joshua Nah En-Ming

Marketing Director Member

Deborah Lim Hui Li Francis Chan Wei Wen
Member
Editor Karthik S/O Rames
Talisa Kaur Dhaliwal
Member
Editor Lua Wen Ting
Sheena Lee Villanueva
SMU STUDENTS’ ASSOCIATION
Editor INITIATIVES COMMITTEE
Tobias Yeo Zhi Qiang
Chairperson
Editor Chiam Yan Wen
Nadim Ali Kapadia
Member
Editor Zhao Mi
Aashna Nasta
Member
Layout Director Nikita Sinhal
Chloe Sng
Member
Layout Director Kyaw Moe Hein
Melvin Tiong

SMU STUDENTS’ ASSOCIATION VIVACE

SMU STUDENTS’ ASSOCIATION COMMITTEE
SPONSORSHIP COMMITTEE
Chairperson
Chairperson Siah Hwei Ting
Jack Moy
Vice-Chairperson
Vice-Chairperson Sim Hui Si Stellicia
Lee Pei Zhi
Secretary
Member Cassandra Lek Xin En
Dazzlyn Koh Xiu
Sponsorship I/C
Member Tan Ruihuan Jasmine
Denise Woo Bao Yu
Sponsorship 2 I/C
Member Lim Ming Swin
Megawaty Lim
102  |  SA Leaders’ Register  
 
Logistics I/C SMU STUDENTS’ ASSOCIATION
Gan Xing Er W ELFARE COMMITTEE
Logistics 2 I/C Chairperson
Lau Bing Hong, Wilfred Claressa Wong Lifang

HR I/C Committee Secretary

Carolyn Tanu Tay Ke Hui

HR 2 I/C Member
Ho Guo Yang Justin Lawrence Koh Keng Seng

Operations I/C Member

Haja Mohaideen Loi Chuan Wei

Operations 2 I/C
Yee Jiahao Member
Randy Teo Tzyy Xiang
Programes I/C
Daphne Chow Zhixian Member
Lim Sher Han
Programs 2 I/C
Chen Leheng Member
Gillian Goh Cheng Cheng
Finance I/C
Goh Charles Sebastian @ Wuweisheng Member
Kalusha Yap Siew Kim
Finance 2-I/C
Ng Chee Ming, Joshua

Marketing I/C
Freda Luo Peiyu

Marketing 2-I/C
Sng Jia Hui, Jacinda

SMUSA Rep
Joo Do Hyung Michael
 SMUSA Annual Report 2010|103  

SMU STUDENTS’ ASSOCIATION Deputy Marketing Director

SPECIAL INTEREST AND COMMUNITY Goh Si Hui
SERVICE SODALITY (SICS)
3 RD MANAGEMENT COMMITTEE
SMU STUDENTS’ ASSOCIATION ARTS &
President CULTURAL FRATERNITY
Ong Irene 6 TH MANAGEMENT COMMITTEE

Vice-President (Special Interest) President

Aw Yi Hui Chang Yuan Shao Ken

Vice-President (Community Service) Vice President

Stephanie Yeo Boon Yee Aldian Salim

Honorary General Secretary General Secretary

Jonathan Tan Wei Loong Lydia Toh Shu Hui

Honorary Finance Secretary Finance Secretary

Lee Hongjing Putra Arya Nugrakrista Muskita

Marketing Director Deputy Finance Secretary

Guo Jinchuan Hamalatha D/O Seetharam

Logistics Director Event Manager

Lau Pei En Vanessa Huang Shuyun

Sponsorship Director External Relations Manager

Lua Wen Ting Denise Woo Bao Yu

IT Director Assets Manager

Shawn Fong Sai Yean Sunita Siwraj More

Liaison Director (SI) Marketing Manager

Adrian Cheng Bing Jie Seria Rusli

Liaison Director (SI)

Victor Chan Yi Shun

Liaison Director (SI)

Tan Jian Wei

Liaison Director (SI)

See Peiquan

Liaison Director (CS)

Lee Lai Ting

Liaison Director (CS)

Ng Jieying

Deputy Finance Director

Teo Zhe Han
104  |  SA Leaders’ Register  
 
SMU STUDENTS’ ASSOCIATION SMU STUDENTS’ ASSOCIATION SMU
SMUXTREMISTS (SMUX) Sports Union (SSU)
9 TH CREW 6 TH MANAGEMENT COMMITTEE

President President
Low Soon Heng Eugene Wee Hui Yuan

Honorary General Secretary Vice-President

Tan Tong Ling Chian Kai Hong

Finance Secretary Secretary

Tan Chay Ling Ng Bao Qi

Operations Director 1 Finance Director

Katrina Chew Yuen Ning Tan Si Han

Operations Director 2 Finance Manager

Jeremy Poh Jun Xiang Lionel Lim Zhen Wei

Corp Comm Corp. Comms Director

Maurine Lee Yujia Francis Chan Wei Wen

Business Development Marketing Manager

Jeremy Say Gui Yong Heng Jia Qi

Logistics Events Director

Christina Eleanor Boon Kim Gek Jonathan Kok Jiancong

Human Resource/W elfare Events Manager

Nick Lee Jian Hao Poon Wei Xian
Liu Xing Hui
Trek
Goh Keng Phang Assets and Facilities Director
Rynette Joyce Tan Ming Li
Bike
Tan Jing Min Assets and Facilities Manager
Kayak Chen Xuan Wei
Wan Abdul Rahman Bin Abdul Latiff

Dive
Sebastian Lie Jun Jie

Skate
Tan Ying Da

Xseed
Geraldine Cheang Hui Lin
 SMUSA Annual Report 2010|105  

SMU STUDENTS’ ASSOCIATION SMU SMU STUDENTS’ ASSOCIATION SMU

Accounting Society (ASOC) Business Society (BONDUE)
6 TH MANAGEMENT COMMITTEE 6 TH MANAGEMENT COMMITTEE

President President
Julius Chen Yifei Jalene Alyssa Seah Wan Ping

Vice President/W elfare Director Vice President

Roger Koh Fong Jit Samantha Mark Yan Shan

Honorary General Secretary/Sponsorship Honorary General Secretary

Director Beatrix Sio RuiPing
Megawaty Lim
Finance Secretary
Finance Secretary Keh Jing Ren
Sim Mong Seng
Marketing Director
Events Director Chua Ziyang Justin
Tay Cairen Linda
Events Director
Marketing Director Lavinia Cheng Hiu Tung
Shaun Tan Yan Wei
Events Director
Professional Development Director Kwan Li Jia
Liu Shunhong
Events Director
Sporting Director Glenn Ang Kang Hao
Kenneth Yoong Chung Hsiang
Sponsorship Director
Publication Director Yan Yuet Chiong
Shermaine Lim Xue Min
W elfare Director
Creative Solution Director Zhen Zhen
Novabelle Ng Yong Xian

Deputy W elfare Director

Tan Bing Sheng

Deputy Events Director

Chien Ziyi

Deputy Professional Development

Director
Liu Jianrong
106
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 SA Leaders’ Register
SMU STUDENTS’ ASSOCIATION SMU SMU STUDENTS’ ASSOCIATION SMU
Economics Society (OIKOS)
6 TH MANAGEMENT COMMITTEE
President
Brenda Loh Chuanling
Vice President
Melvin Teo Chee Keong
Sponsorship Director
Joshua Nah En-Ming
Events Director
Tan Hui Min Rachel Vanessa
Events Director
Jass Chew Wei Jun
Hon. Gen. Secretary
Janet Chua Jia Ying
Marketing Director
Janet Adelina Lie
Corporate Communications Director
Samantha Kwan
Hon. Fin Sec
Chua Jia En Amanda
W elfare, Recruitment and Liasons
Director
Yong Chang Jian
Information Systems Society (SISS)
6 TH MANAGEMENT COMMITTEE
President
Ernest Cai Kunrong
Vice-President
Danny Seow Liang Cong
Honorary General Secretary
Sarah Wan Yuan Ting
Finance Secretary
Tan Ying Xuan
Public Relations Director
Carmen Tan Jia Min
Marketing Director
Edmund Phuang Xuan Kang
W elfare Director
Deepa Pannirselvam
IT Solutions Director
Peh Chin Chuan
Events Director
Derek Lee Han Peng
Anders Tan Wei Siong
Publications Director
Jonathon Khoo Kay Chin
Assets Director
Jackson Loh Chong Ghee
 SMUSA Annual Report 2010|107
 

SMU STUDENTS’ ASSOCIATION SMU SMU STUDENTS’ ASSOCIATION SMU

Law Society (The BAR) Social Science Society (SSSS)
3 RD MANAGEMENT COMMITTEE 6 TH MANAGEMENT COMMITTEE

President President
Sheena Yeoh Shi Yun Kwek Hyen Yu

Vice President Vice President/Assets Director

Boppana Sai Prasuna Sruthi Tay Ek Kiat

Administration Secretary
Paul Yap Wan Fook Mohammed Rais Bin Mohd Ismail

Finance Finance Secretary

Nicholas Seng Soon Meng Lim W ei Zhen

Events W elfare and Events Director

Chan Jun Hao Justin Saratri Shanti W idiasri

Professional & Academic Development Academics and Events Director

Saw Swee Lin Lisa David Tan Yung Chin

Marketing External Liason Director

Sarah Liyana binte Yazid Karthik S/O Rames

Public Relations Marketing Director

Dazzlyn Koh Xiu Faith Lim Fei Yi
Students’ Association
Financial Statement

After one year long of number crunching and claims processing, it is

our due responsibility to disclose the statement of accounts for
2010. Please find in the following pages the finances for the past
year.
118  |  
 

Notice of Annual General Meeting

Singapore Management University Students’ Association

NOTICE IS HEREBY GIVEN that the 10th Annual General Meeting of the Association will be held on
Wednesday, 26th January 2011 at 7.00pm at the Ngee Ann Kongsi Auditorium, School of Accountancy
Building, Singapore Management University for the purpose of transacting the following businesses:

To receive and, if approved, to adopt the Singapore Management University Studentsʼ Association
(SMUSA) Annual Report and Unaudited consolidated financial statements for the year ended 31
December 2010.

-­‐ To reappoint the SMUSA Assurance & Advisory Team as Internal Auditors of the SMUSA
-­‐ To transact any other business which may normally be dealt with at an Annual General Meeting

By Order of the Singapore Management University Students’ Association Council

Emile Law Sui Huei

Honorary General Secretary
Singapore Management University
Studentsʼ Association

Singapore, 19 January 2011

Note:
Any full-time matriculated undergraduate student of Singapore Management University is a member of the
Association, and is entitled to attend and vote at the Annual General Meeting of the Association.
 SMUSA Annual Report 2010|119  
 

Acknowledgement Form

Singapore Management University Students’ Association

I _______________________________, NRIC/ FIN _________________________being a

Member of the Singapore Management University Studentsʼ Association hereby accept / reject
according to my vote below, the following resolutions to be passed at the tenth Annual
General Meeting of the said Association to be held on Wednesday, 26th January 2011 and at
any adjournment thereof.

By Show of Hands
No. Resolutions
For* Against*
Adoption of the SMUSA Annual Report and
1. Unaudited consolidated financial statements
2. Appointment of Internal Auditors
3. Constitutional Amendments 2010
4. Any Other Business

*Please indicate your vote “For” or “Against” with a “√” within the box provided.

If the Acknowledge Form contains no indication as to how the student should vote in relation
to each resolution, the student will vote as the association deems fit or abstain from voting.

As witness my hand

This _________day of _________2011 ___________________

Signature of Member

Notes:
1. Any full-time matriculated student of Singapore Management University is a member of the Association,
and is entitled to attend and vote at the Annual General Meeting of the Association.