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healthcare
Engaging patients in a digital age
Contents
01
Meeting changing consumer
expectations in healthcare 3
02
Finding new ways to engage with patients 12
03
Bridging the gap with a next-generation
patient engagement system 19
04
Summary 28
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01
Meeting CONTENTS
changing
to healthcare?
in healthcare
Case study: ImagineCare
01 / Meeting changing consumer expectations in healthcare 4
93%
and actionable insights to provide
enhanced and personalised patient
experiences while reducing overall cost.
At a glance Challenges
Drawing data from EHRs and other Facing a lack of effective patient engagement
critical sources, healthcare providers strategy and an inability to capture patients
can create a personalised care model from the beginning to the end of their
and engage patients in a new, more healthcare journey, including medical
impactful way. Through this model, you record history, record of calls, payments
can give patients more control over
and messages.
their care, strengthen engagement and
empower them to take a more active
Being timely in engaging individuals in their
role through personalised care plans.
care decisions, with patient data classically
residing in different systems that don’t
interact and communicate.
Case study: Providence St. Joseph “We had started with five
Health provides a personalised
patient experience with Dynamics 365 liaisons. Now we’re closer to
Providence St. Joseph Health is moving 60 liaisons. A white-glove
beyond the typical call centre using
Microsoft Dynamics 365 to provide
service, providing concierge
more personalised experiences for experience for everyone.
every patient. Liaisons from its Patient
& Provider Engagement Center are
We have been working
solving industry-wide challenges – with Microsoft to make
creating more personalised patient
experiences, better addressing patient
this happen, using their
needs and helping patients access the Microsoft Dynamics [365]
right care with the right providers.
platform.”
Learn more
Kim Swafford, Group Vice President, Telehealth
and Health Technology Strategy,
Providence St. Joseph Health
Watch video
01 / Meeting changing consumer expectations in healthcare 9
At a glance Challenges
To build your brand, you need to extend Handling the explosion of patient data that
your relationships and communication wearables and other connected home health
beyond healthcare providers and devices create.
physicians to consumers. By delivering
patient-centric services, such as remote
Adapting new business processes with
monitoring and alerts based on
technologies comes with its own set of risks.
predictive healthcare analytics, you can
Carefully consider how the trade-off for more
nurture direct, lasting relationships with
user-friendly experiences may increase risks
the people who depend on your care.
related to privacy.
With remote communication channels,
you can work with patients outside of
the office, enabling you to provide care Responding quickly to undesirable metrics,
where it’s needed, keep patients out of such as high blood pressure and high blood
emergency rooms, reduce unnecessary glucose, which demand some automated
clinical visits and control healthcare costs. communication tools to address potential
emergencies for individuals before
they happen.
Learn more
12
02
Finding CONTENTS
new ways to
Problems and challenges
within the existing system
engage with
engagement solution
Comprehensive consumer
patients
engagement
Through proactive reminders and tailored Source: NEJM Catalyst Insights Council
coaching, you can help patients stay true to
care plans and achieve their health goals. This
will increase your ability to deliver care at scale
and move to more value-based care.
At a glance Challenges
By automatically tracking data from Relying on manual, duplicative data collection
patients and their devices, you can processes to track patient health leads
eliminate the need to track down to inefficiencies across your healthcare
patient data. This way you can always organisation.
have access to the most up-to-date,
comprehensive view of patient health
Using disparate systems that force you to
– regardless of the devices they use.
consolidate patient data from various sources
A comprehensive, integrated and
before analysis makes it difficult to gain
personalised care approach enables you
actionable patient health insights.
to focus on improving outcomes. It can
help you stay connected to patients,
keeping them informed while increasing Experiencing frustration with existing systems
their satisfaction with your services. applies to both patients and carers alike.
Patients must go through redundant steps with
multiple carers to receive effective treatment.
Carers must react quickly, with limited insights
from patient data, to provide a diagnosis and
prescribe treatment.
Learn more
02 / Finding new ways to engage with patients 18
CASE STUDY
With more than 100,000 patients, AiR their caseloads, increasing from roughly 40–60
Healthcare, a provider of behavioural health cases per clinician to managing approximately
services based in St. Paul, Minnesota, needed 400 patients at a time, while simultaneously
a solution to improve patient care for common delivering even better patient outcomes.
behavioural issues related to substance use,
mental health and eating disorders.
Learn more
Powered by Health360, Microsoft
Dynamics 365 and Microsoft Azure, AirCare “We’re very excited about our ability to
gives AiR Healthcare’s staff secure access to promote remission at scale, and a better way
case files, valuable population-level data and to say that is we can help more people, and we
comprehensive records of patient interactions – can help them stay well – which is all we ever
all in one centralised location. The user-friendly really wanted to do.”
tool has improved efficiency across the
organisation, empowering clinicians to deliver Andrew Wainwright, Founder & Chief
quality care to each of their patients more Development Officer,
effectively. With the solution in place, individual AiR Healthcare
clinicians have been able to dramatically grow
03
Bridging the CONTENTS
gap with a
Real-time patient care
next-generation
Continuous patient
engagement
engagement
system
03 / Bridging the gap with a next-generation patient 20
engagement system
To meet patient expectations, you need to first “To really reap the benefits
understand who they are. By consolidating
information from all parts of the patient of patient engagement –
experience on a single platform, you can improved care outcomes,
deliver better care and experience through the
patient’s preferred channel. This new paradigm healthier lifestyles and
also helps you rightsize the level of patient faster recovery, you need
interaction. Reach out to patients through
email, chatbot and call centre depending on an empowerment platform
the patient’s needs. Plus, keep a history of the that empowers consumers
patient’s interaction availability, offering them
a personalised experience while using the same and the clinicians they trust
technologies to codify a care plan. to stay connected and
communicate about the
things that matter most to
them during the 5,000 hours
between office visits.”
How patient-generated
health data systems are
opening the door to greater
engagement
To the fullest extent possible, healthcare
systems need to track all kinds of interactions –
from scheduling appointments to checking lab
results. Getting insights from these interactions
builds a more comprehensive understanding
of what patients are going through and better
engages them with their chosen preferences.
Systems of engagement Systems of insight
A modern patient engagement platform
encompasses systems of records, systems
of insight and systems of engagement. Each
system supports the other. The classic ‘systems
of record’ are optimised through ‘systems of
Systems
Systems of
of record
record
insight’ that analyse data to help you predict
and prevent health incidents, and determine
effective treatments. Meanwhile, ‘systems
of engagement’ provide you with new ways
to treat illness faster and more long-term.
This unified platform offers a consistent
user experience that’s easy to integrate and
automatically benefits from any updates
to the underlying platform.
03 / Bridging the gap with a next-generation patient engagement system 22
At a glance Challenges
Delays can result in higher costs and Dealing with communication delays among
risks. A real-time patient care platform care team members, care facilities and payers.
can help your teams connect and Communication processes can take days or
share information quickly, so you can weeks, adding to patient frustration and stress.
give patients the information and care
they need in real time. By working
Taking a long time for basic tasks can be
with patients at the right time, and
extremely frustrating for patients. Such tasks
with the right information when both
may be delayed by having to follow concurrent
sides need it, you can recognise health
series of events and interactions, with massive
abnormalities when they occur and
ensure faster, smarter interventions. gaps in between.
Silver Chain
receiving health services, but also with
the people around them who provide
support.
boosts healthcare
services with
Enable real-time patient reporting
to improve the transparency of patient
care.
Dynamics 365
Deliver more targeted and rapid care
to high-risk patients.
Case study: Silver Chain boosts healthcare “The patient measure is critically important
services with Dynamics 365 when it comes to ensuring the quality of care.
Twice the size of the next biggest home Imagine a drug that needs to be given at a
hospital in Australia, Silver Chain needed specific time; if it is delayed, then there is a drop
a robust system to support both its large in the level of the actual drug within the blood
number of patients and geographical region. of a patient, which can have significant health
The answer? A platform that combines impacts. The Microsoft Dynamics 365 solution
Dynamics 365 and field services management ensures this critical risk can be addressed with
through the Field Service solution on mobile immediacy through the real-time flagging
devices, providing a single source of truth. of issues.”
This replaces the outdated spreadsheet –
allowing real-time patient reporting and Dr. Daryl Kroschel, Director Clinical Operations,
Home Hospital, Silver Chain
ensuring improved transparency of patient
care. Information can be updated across the
business in real time to ensure rapid delivery of
updates on essential care services.
Learn more
Watch video
03 / Bridging the gap with a next-generation patient engagement system 25
At a glance Challenges
Connecting with patients at the right Tracking treatment progress or success
time, and with the information they accurately beyond the clinic can be difficult.
need, encourages them to be more
involved. It creates a more integrated, Monitoring treatment progress effectively for
continuous feedback loop. Technology
patients who don’t always actively participate
can realise this level of engagement,
in their own care represents another hurdle.
with patients staying connected to
(For example, they may fail to adhere to
providers inside and outside of care
care regimens, such as taking prescribed
facilities. Care continues when patients
medications.)
are still well, too, so you can track
success and improve health outcomes.
Through intelligent services and trusted Putting patients in control, with reminders and
platforms, you can develop pervasive secure access to their health data, care plans
relationships, providing patients self- and wellness from anywhere, has become
service access and proactive reminders increasingly important in the digital age.
while reducing admissions and
readmissions.
26
Case study: Virtual Hospital improves “We studied how many patients who receive
patients’ healthcare access and lifesaving surgery for a cardiac infarction
dramatically cuts costs continue to take their medications and make
Helsinki and Uusimaa Hospital District (HUS) the necessary lifestyle changes after leaving
used a Microsoft Azure, Dynamics 365 for the hospital. Only 8% followed their doctors’
Customer Service and Office 365 platform to orders; 92% went back to their old habits or
create their Virtual Hospital, which provides didn’t take their medications as directed. That’s
digital health services that improve patient where the virtual tools will be really helpful. .
access to quality care, reduce costs,and enable “Virtual visits are half the cost of in-person
healthcare providers to treat more patients in visits. We have calculated that if we can use
less time. virtual therapies to decrease outpatient visits
In Finland, this platform provides the ability to by only 5%…we will pay for these digital
access medical information, self-help programs services five times over in just three years. With
and virtual treatments via computer or mobile this hybrid approach, where virtual health
devices. This has improved access significantly services and physical, face-to-face services are
for the elderly, people with disabilities, those intertwined, we can treat more patients than
who live in remote areas and others who find ever before.”
it more convenient or affordable to pursue Visa Honkanen, Director of Strategic
medical treatment from home rather than Development, Helsinki University Hospital
travel or take time off work to visit the hospital.
Learn more
28
04
Summary
Consumerisation is changing the way patients expect to interact and
engage with their providers. To bridge the gap between that expectation
and what providers can do requires rethinking and reworking an effective
patient engagement strategy and platform. You need to understand patient
touchpoints, map common journeys and build a clearer picture of existing data,
while learning from success stories in other organisations. Create a personalised
and tailored view of each patient, and deliver real-time and continuous
interaction among patients and carers.
Health organisations can take the first steps toward building a new approach to
meet future needs. No matter where your organisation is on in its technology
innovation journey, you can help pave the way for even greater disruption and
better care.