AIR LINK INTERNATIONAL AVIATION COLLEGE

Domestic Road, Pasay City

OFFICE OF UNDERGRADUATE STUDIES

COLLEGE PHILOSOPHY Faith Direction, Science Orientation, Humanistic Inclination for Holistic Education
Fidem, Scientia, Humanitatis et Integrum Disciplinam

CORE VALUES F.I.D.E.S. Faith in God, Integrity, Discipline, Excellence, Social Responsibility

DEPARTMENT OF SOCIAL SCIENCES

DEPARTMENT VISION
The foremost Social Sciences Department, where empowered facilitators and lifelong learners embrace their role of developing aviation
professionals who are competent in the various disciplines, critical thinkers, respectful of diversity, appreciative of their social and environmental
miliue, conscious of their Filipino identity and aware of their global citizenship.
DEPARTMENT MISSION
We are the DEPARTMENT OF SOCIAL SCIENCES, tireless to contribute in the College’s noble ideals through:
 Excellent instruction in the various disciplines that promotes critical thinking;
 Integrated developmental programs and activities that develops a keen sense of social responsibility and respect for cultural diversity;
 Active promotion of Filipinism and global competitiveness; and
 Holistic implementation of ALIAC’s core values of F.I.D.E.S. i.e. Faith in God, Integrity, Discipline, Excellence and Social Responsibility.

COURSE TITLE : Philippine Popular Culture

COURSE CODE : GE EL 3
PRE-REQUISITE : None
CREDIT : 3 Units (54 Hours)
 AIR LINK INTERNATIONAL AVIATION COLLEGE
Domestic Road, Pasay City

COURSE FACILITATOR : Jeffrey M. Ordinal, LPT

E-MAIL : jordinal@aliac.edu.ph
OFFICE : GENERAL EDUCATION FACULTY ROOM
CONSULTATION HOURS : Monday 3:30pm – 6:00pm

I. COURSE DESCRIPTION
The subject aim to develop critical perspective in understanding the popular culture in the Philippines. It will emphasis on the popular
culture in new forms in arts, music, and literature based on the opportunities and demand of the masses, businesses and as well as
mass media. It will also help the student to analyze the social, economic, and political contexts of popular culture of the country.
In addition, students will be equipped in understanding the role of culture in developing the identity of the as well as being a member of
this society as a citizen in the different media of culture like visual, cinema, music, popular prints and publications, radio, and television,
fashions, ads, cyber space etc. and look on how these products of culture affects the present social relations and life in different
challenges of time.

II. LEARNING OUTCOMES

At the end of the course, the students should be able to:

L.O 1- Explain the importance and types of anthropology in relation to culture
L.O 2 – Examine the development of anthropology though the years
L.O 3 – Explain the nature of ethnocentrism, xenocentrism and cultural relativism and how they affect human behavior
L.O 4 – Discuss and describe the importance Filipino culture as well as its major cultural values.
L.O 5 – Distinguish the difference of pop culture with other type of culture
L.O 6 – Analyze the importance and differences of Post Modern Culture and Popular Culture
L.O 7 – Analyze and examine the popular culture in the Philippines in different forms through the years
 AIR LINK INTERNATIONAL AVIATION COLLEGE
Domestic Road, Pasay City

L.O 8 –. Value our own culture despite the changes and challenges of time.

III. COURSE OUTLINE

Week 1: The Study of Anthropology

- Definition
- Types
- Importance
Weeks 2: History of Anthropology
Weeks 3-4: The Concept of Culture
- Definition
- Importance
- Nature of Culture
- Behavior to Culture
Week 5-6 The Filipino Culture
- Understanding the Filipino Culture
- Filipino Cultural Values
Week 7: Midterm
Weeks 8 -9: Pop Culture
- Definition
o Inferior Culture
o Mass Culture
o Culture from the People
- Neogramscian Perspective
- Location
- Theory of Constitution
- Post Modern Culture and Popular Culture
- Social, Economic and Political Context in Popular Culture
 AIR LINK INTERNATIONAL AVIATION COLLEGE
Domestic Road, Pasay City

Weeks 10 -12: Philippine Popular Culture in Different Forms throughout the Years
- Mass Media Generated Culture
o Television Shows
o Radio
- Komiks
- Film
- Music
- Magazine
Week 13: Philippine Popular Culture in the 21st Century
- Social Media and Popular Culture
Week 14: Final Examination

IV. COURSE REQUIREMENTS

Submission of Assignment and Reflection Paper

Participation in class discussion and recitation
Quiz and other written outputs
Major Exam

V. LEARNING PLAN

Learning Outcomes Time Topic Methodology Resources Assessment

Allotment
L.O 1- Explain the Week 1 The Study of Lecture Method - Peterson, M. (2015). What is Recitation
importance and 4 hours Anthropology Class Discussion: Anthropology? A video lecture Quizzes
types of - Definition Why anthropology is published in You Tube 1 Reflection Writing
anthropology in - Types important in September 2014. Available:
- Importance studying the culture? https://www.youtube.com/watch
 AIR LINK INTERNATIONAL AVIATION COLLEGE
Domestic Road, Pasay City

?v=e21UVnnteNs
relation to culture

L.O 2 – Examine the Week 2 History of Lecture Method - Macat (2016) An introduction to Assignments
development of 4 hours Anthropology Class Discussion: the discipline of Anthropology. A Quiz
anthropology though How did video presentation published on Recitation
the years anthropology You Tube on April 14, 2016
developed through - HE Educators (n.d.) Chapter 1,
the year? Anthropology and the Study of
Culture. Available online:
https://catalogue.pearsoned.co.u
k/assets/hip/gb/hip_gb.../02526
001.pdf
L.O 3 – Explain the Week 3-4 The Concept of Lecture Method - Spencer-Oatley.H. (2012) What is Assignments
nature of 8 hours Culture Discussion Method culture? A compilation of Quiz
ethnocentrism, - Definition Group Discussion: quotations. GlobalIPAD Core Recitation
xenocentrism and - Ideology and Identifying Filipino Concepts. Available at GlobalIPAD Reflection Writing
cultural relativism Culture Culture that is Open House:
and how they affect - Importance known by other http://gowarwick.ac.uk/globalipa
human behavior - Nature of countries dintercultural
Culture - “Sociology of Culture: Concepts
- Behavior to Involved in Sociology of Culture”
Culture Available online:
http://www.yourarticlelibrary.co
m/sociology/culture-
sociology/sociology-of-culture-
concepts-involved-in-sociology-of-
culture/31263/.
L.O 4 - Discuss and Week 5-6 The Filipino Culture Lecture Method - Dhingra, R. and Punia, B. K. Assignments
describe the 8 hours - Understanding Discussion Method (2016). Impact of Organizational Quiz
importance Filipino Filipino Culture Group research and Culture on Employees’ Readiness Recitation
 AIR LINK INTERNATIONAL AVIATION COLLEGE
Domestic Road, Pasay City

- Filipino Cultural presentation on to Change. Journal of

culture as well as its Values different values in Management Research Vol. 16,
major cultural the Philippines No. 3, July–Sept. 2016, pp. 135 –
values. 147. Available online:
file:///C:/Users/Lenovo/Docume
nts/Cultural
%20Anthropology/Organizational
%20culture.pdf.
- Midterm Examination
L.O 5 – Distinguish Week 8 - 9 Pop Culture Lecture Method - Dustin, K. (11 July 2014). What is Group Discussion
the difference of pop 8 hours - Definition Discussion Method Popular Culture? Available online: Quiz
culture with other o Inferior Group Reporting https://www.slideshare.net/dusti
type of culture Culture nkidd1/whatispopcult.
o Mass Culture
L.O 6 – Analyze the o Culture from
importance and the People
differences of Post - Neogramscian
Modern Culture and Perspective
Popular Culture - Theory of
Constitution
- Post Modern
Culture and
Popular Culture

L.O 7 – Analyze and Week 10-12 Philippine Popular Lecture Method - Fernandez, D. (2008). Philippine Quiz
examine the popular 12 hours Culture in Different Discussion Method Popular Culture: Dimensions and Recitation
culture in the Forms Throughout the Group Reporting Directions.
Philippines in Years http://www.philippinestudies.net
different forms - Mass Media
through the years o TV Shows
o Radio
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Domestic Road, Pasay City

- Komiks
- Film
- Music
- Magazine

L.O 8 - Value our Week 13 Philippine Popular Lecture - Gatchitorena, A. (2014). Pop Quiz
own culture despite 4 hours Culture in the 21st Class Discussion: Culture and the Rise of Social Recitation
the changes and Century Group Reporting Media in the Philippines.
challenges of time. - Social Media and - Sabido, A. (2 August 2019).
Popular Culture Philippine Pop Culture. Available
- Challenges online:
https://xiliumvirtual.com/blog/p
hilippine-pop-culture/
Final Examination

VI. GRADING SYSTEM

Term Grade: Class Standing (60 %) + Major Examination (40%)

Total Grade: (Midterm Grade + Final Grade)

2
 AIR LINK INTERNATIONAL AVIATION COLLEGE
Domestic Road, Pasay City

GRADE EQUIVALENCE
POINT
1.00 97 – 100
1.25 94-96
1.50 91-93
1.75 88-90
2.0. 85-87
2.25 82-84
2.5 79-81
2.75 76-78
3.0 75
5.0 74 below
FA Failure due to
Absences
DRP Officially
Dropped
INC Incomplete

VII. CLASSROOM POLICIES

1. Course Requirements and Submission: Deadline of submission of each requirements must be strictly followed. Late papers will not be
accepted.
2. Examination: Examination/quizzes must be taken according to schedule; a special examination maybe given provided that the student
has a valid reason(s),and with corresponding excuse letter signed by his/her parent/guardian with necessary attachment such as medical
certificate (in case of sickness) and / or other reference. No privilege is given to student to take missed quiz or quizzes.
3. Missed class session: If there is a requirement/paper needed for a particular schedule, missing the class session is not an excuse for the
student not to comply with what is due.
4. Student Conduct and Discipline: (Refer to a student’s Handbook)
 AIR LINK INTERNATIONAL AVIATION COLLEGE
Domestic Road, Pasay City

VIII. REFERENCES AND REQUIRED READINGS

A. TEXTBOOK/ REQUIRED READING

B. OTHER BOOKS
C. ELECTRONIC BOOKS

IX. FACILITATOR’S PROFILE

Mr. Ordinal is an instructor in the Department of Social Sciences of the Air Link International Aviation College. He teaches social science
courses. His teaching career began in 2002 at the Lourdes School of Mandaluyong. He also taught at Colegio de San Juan de Letran. He
taught courses in social sciences such as Philippine History, Asian Studies, World History as well as business subjects such as Basic
Accounting, Entrepreneurship and Marketing for junior high school. In senior high school, he taught social sciences and religion courses
Understanding Culture, Society and Politics; Community Solidarity and Citizenship; Capuchin Franciscan Spirituality. Mr. Ordinal is an
alumnus of National Teachers College. He is currently pursuing his master’s degree in teaching social sciences at De La Salle University
in Dasmariñas City, Cavite.

Prepared by: Checked by: Endorsed by Approved by:

Jeffrey M. Ordinal Engr. Teresita Alcantara Engr. Lina M. Constante Ph. D Prof. Eunice Mareth Q. Areola Ph.D HSG
Facilitator Department/Program Chairman Dean, Undergraduate studies Vice President for Academic Affairs