OLED

OLED

Sony Eco Media Briefing

Tim Page
Technology Marketing Manager
Sony TV Operations Europe
 OLED – The Latest flat screen technology

11” XEL-1 model Launched:

Japan 1s Dec 07 - 200,000 Yen
USA - Jan 08 $2500

Sony is first to market with

first commercialised OLED
Television
OLED
OLED Characteristics
An Organic-Film-Laminated, Self-luminous Device with Excellent
Properties for Television Display

OLED panel

Organic
EL film

LCD panel

Polarizing film
Color filter
LC
Polarizing film
Backlight
OLED OLED vs LCD
• An Organic-Film-Laminated, Self-luminous Device with
Excellent Properties for Television Display
• Self-luminous material that generates fluorescence
• Wide viewing angle of the OLED gives vivid and clear images
• Extremely thin device
• Higher Contrast, Higher Brightness, Wider range of Colour, and
Faster Response time than a conventional LCD TV panel

LCD panel OLED panel

Polarizing
film
Color filter Organic
EL film

Liquid Crystal
Polarizing film
Backlight
OLED TV Features of OLED TV

Conventional TV OLED TV

High contrast
The OLED display technology keeps the
luminous phenomenon under perfect
control. The result is striking
reproducibility of black levels and sharp
images with high contrast.

Response time
The OLED pixels emit light directly. This
results in a nearly instant response time,
an ideal display property for watching
fast-paced movements such as football
game play.

Wide viewing angle

Enjoy motion pictures from any angle.
Structure of the OLED Display
The OLED display has two structures: bottom emission and top emission. The bottom emission is a
method to extract the light generated by EL from the thin-film transistor (TFT) substrate side while the top
emission is to get the light from the counter substrate side. Sony adopted a top-emission construction to
extract the light more efficiently.
Top Emission Structure
Bottom Emission Structure
Glass Plate

Glass Plate
Color Filter
Organic EL Layer
Organic EL Semi Clear Cathode
Layer Cathode

Clear Anode Anode

TFT Circuit

TFT Circuit
Glass Plate

Glass Plate

OLED display construction (cross-section)

Organic EL pixels

TFT substrate

Color filter

Glass bottom plate

Resin

Glass top plate Overview of Sony’s OLED display construction

 Contrast Ratio – 1million :1
• When the screen is all black, light emission is completely cut off.
• Since no backlight is necessary, there is no light leakage.
• Comparison of all white/all black
• Contrast Ratio exceeds the limit of measurement

Glass Substrate: Approx. 0.7mm

Organic Material Layer: nanometer order thinness

Glass Substrate: Approx. 0.7mm

High Contrast Ratio

TFT Circuit

By completely cutting off light, the colour

of black can be faithfully reproduced.

Reproducing crispness, deep and three-dimensional image

 High Brightness - Beautiful Picture
Reproducing the picture glow from high peak brightness

Comparison of all white and peak brightness

3.5

3.0
OLED (XEL-1)
2.5

Brightness Ratio
2.0

1.5
LCD (Sony’s 20 inch)
1.0

0.5

Large
0.0
Window Size Small
 Wider Colour Reproduction
• Reproducing wide range of colours even in dark picture
• 80% of motion picture content uses this range of signal. And the
capability of colour reproduction in darker image defines the
texture / quality of image

Hight OLED (XEL-1)

LCD (Sony’s 20 inch)

colour Reproduction
再現性能
低

Low

OLED LCD
Small Imput Level Large

OLED With Wide colour Reproduction

OLED TV
Thickness

(Thinnest Part)
Picture Size 11”

Resolution 960x540

Power
45W
Consumption

287x253x140
Size
(WxHxD)

Weight 2.0kg
 11” XEL-1 TV Construction

• Thickness of 3mm

Board

Ornament Cover

Bezel Panel1.4mm

Structure to realize “3mm” with high quality

Rear Cover

• Compact, rich design

To Realize compact chassis structure, high density mounting technology and
multi-layer substrate technology accumulated at Sony EMCS are utilized

Main Board
Speaker
Box
Antenna for
Terrestrial Digital

B-CAS Board
Control buttons

Rich Functions are incorporated inside the base part

 OLED Future
• 27” prototype OLED shown at CES
 Middle & Large Size OLED

• Sony Corporation to invest 22 billion yen to strengthen middle and large

size OLED panel production technology.
• Plan to accelerate the shift to middle and large size, high image quality
OLED panels.
• Investment from March 31st 2009
• TFT (thin film transistor) and EL (electroluminescent) layer coating
Implement this production technology by 31st March 2010
• Purpose of investment: Strengthen middle and large size OLED panel
production technology

• Investment amount: Approximately 22 billion yen (planned)

• Investment timeframe: By 31st March 2009
• Investment site: Higashiura factory, Sony Mobile Display Corporation
• Investment details: TFT infrastructure, EL layer coating infrastructure
• Size of glass substrate: 600mm X 720mm
• Products: Sony Home / Personal / Professional Displays
OLED Future?