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Quiz# 2 Consumer Behavior (A)

Name: Ahmed, Abid


ID: 18-38000-2
Section: A
#S/N: 23

In that case we can see that these company (Kraft, BD, Dan) who are now providing Lunchables
product for our today’s youth, but for the perspective of mother they wants that they are more
concern to give her child own hand made food or nutrition or they are whom who are only
concern about their children’s health.
For that perspective the company can use many tools that might be change the mother’s
perception like those tools have given below:

Perception is the process by which individuals select, organize, and interpret stimuli into a
meaningful and coherent picture of the world. Consumers make decisions based on what they
perceive rather than on the basis of objective reality. And it may vary from person to person.

Physical Appearances: People tend to attribute the qualities they associate with certain people
to others who may resemble them. Culturally attractive models are likely to be more persuasive
and have a more positive influence on consumer attitudes and behavior than do average-looking
models. So company should more focus on the quality of the Lunchables products, quality means
which ingredient they are used in their goods is that contain best quality and also ensure the
vitamin, protein of the goods. Besides, colorful attractive packaging will grow interest on
younger consumer minds.

Stereotypes Individuals tend to carry “pictures” in their minds of the meaning of various kinds
of stimuli. Marketers must be aware of possible stereotypes because these images reflect
people’s expectations and influence how stimuli are subsequently perceived. A person’s
interpretations are to reality depends on the clarity of the stimulus, the past experiences of the
perceiver, and his or her motives and interests at the time of perception.

Jumping to conclusions: The Company should more focus on advertisement and promotion
because many people tend to jump to conclusions before examining all the relevant evidence and
they drawing the incorrect conclusion. Stereotypes are often reflected in verbal messages.

First Impressions: These tend to be lasting. It is a popular term that first impression in the last
impressions. So Company should give actual and proper meaning of advertisement and product
description to the consumer.
Quiz# 2 Consumer Behavior (A)

Halo Effect: Describes situations where the evaluation of a single object or person on a
multitude of dimensions is based on the evaluation of just one or a few dimensions. Consumers
often evaluate an entire product line on the basis of the one product within the product line.
Licensing also is based on the halo effect: associating products with a well-known celebrity or
designer name. Company should create their product advertisement by popular celebrity and it
should focus one the best product level also which can give the customer more delight.

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