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Sections
SectionsSection 1 of 31
• COMPANY PROFILEp. 3
• STATEMENT OF THE PROBLEMp. 6
• OBJECTIVES OF THE STUDYp. 7
• SCOPE OF THE STUDYp. 8
• Research Designp. 9
• Data sourcep. 10
• Sampling planp. 10
• a. Populationp. 10
• b. Sampling methodp. 11
• c. Sample mediap. 11
• d. Sample unitp. 11
• e. Sample sizep. 11
• Statistical toolsp. 11
• 3. Chi-square analysisp. 12
• Degree of association testp. 13
• Analysis of variancep. 13
• One-way Classificationp. 13
• KOLMOGOROV SMIRNOV Test (KS Test)p. 14
• Inference:p. 16
• Inferencep. 30
• K.S Applicationp. 31
• Kolomogorov Smirnov Testp. 33
• Kolmogorov Smirnov Testp. 36
• K.S.Applicationp. 37
• Chi-Square Test:p. 39
 • Chi-Square Testp. 41
• CHISquare Testp. 50
• Hypothesisp. 50
• SUMMARY OF RESULTS AND FINDINGSp. 55
• PART – IIp. 58
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HERO HONDA
EXECUTIVE SUMMARY
During the 80s, Hero Honda became the first
company in India to prove that it was possible to
drive a vehicle without polluting the roads. The
company introduced new generation motorcycles
that set industry benchmarks for fuel thrift and low
emission. A legendary 'Fill it - Shut it - Forget it'
campaign captured the imagination of commuters
across India, and Hero Honda sold millions of bikes
purely on the commitment of increased mileage.
In today world customer is the king irrespective of
whatever the business may be ,wherever the
operations may be .A good business organization is
known by its strong customer loyalty, which turns to
become a unified family.
The project assigned to me by the company was a
market study on 100cc bikes among the dealers and
customers with special reference to hero Honda
dealer and loyalty of customers towards the bike.
The objective of the study was to find out the dealers
and customers opinion about the 100cc bikes with
special reference to hero Honda dealer to
understand how market fluctuations affect their
strategic decision. The research methodology was
descriptive in nature encompassing a sample of
200customers for in-depth analysis
It was observed that 80%of the respondents are
interested to purchase Hero Honda motor vehicle
.are in the age group of 18-35. A large part of
respondents with majority of 60% are satisfied with
the availability of spare part and remaining 40% says
no. It was observed that the 92% resplendence are
either highly satisfied are just satisfied and
remaining 8% are dissatisfied.
Different models Hero Honda vehicles can be
introduced for ladies, with better comfort,
speed and power, so that it can cater to the
changing tastes of women.
Dept of MBA, M.V.J.C.E, Bangalore
1
HERO HONDA
More service station should be established in
every part of the city, so those customers
have an easy accessibility.
With a strong sales and service network of 650
Authorized dealership, 1500 authorized service
centers and over 1000 certified service points, Hero
Honda is growing from strength to strength. Hero
Honda motor should also start producing other
models and should add a different style and variety
to their product line. This will surely attract more
customers. This will help to increase the existing
goodwill and position in the market.
The experience gained during the analysis
and drawing inferences was an exiting and
informative exercise under the guidance of
unit head.
Dept of MBA, M.V.J.C.E, Bangalore
2

HERO HONDA
COMPANY PROFILE
The joint venture between India's Hero Group and
Honda Motor Company, Japan has not only created
the world's single largest two wheeler company but
also one of the most successful joint ventures
worldwide.
During the 80s, Hero Honda became the first
company in India to prove that it was possible to
drive a vehicle without polluting the roads. The
company introduced new generation motorcycles
that set industry benchmarks for fuel thrift and low
emission. A legendary'Fill
it - Shut it - Forget it' campaign captured the
imagination of commuters across India, and
Hero Honda sold millions of bikes purely on
the commitment of increased mileage.
Over 20 million Hero Honda two wheelers
tread Indian roads today. These are almost as
many as the number of people in Finland,
Ireland and Sweden put together!
Hero Honda has consistently grown at double digits
since inception; and today, every second motorcycle
sold in the country is a Hero Honda. Every 30
seconds, someone in India buys Hero Honda's top
-selling motorcycle – Splendor. This festive season,
the company sold half a million two wheelers in a
single month—a feat unparalleled in global
automotive history.
Hero Honda bikes currently roll out from its three
globally benchmarked manufacturing facilities. Two
of these are based at Dharuhera and Gurgaon in
Haryana and the third state of the art manufacturing
facility was inaugurated at Haridwar, Uttrakhand in
April this year. These plants together are capable of
producing out 4.4 million units per year.
Hero Honda's extensive sales and service network
now spans over 3000 customer touch points. These
comprise a mix of dealerships, service and spare
points, spare parts stockiest and authorized
representatives of dealers located across different
geographies.
Hero Honda values its relationship with customers.
Its unique CRM initiative - Hero Honda Passport
Program, one of the largest programs of this kind in
the world, has over 3 million members on its roster.
The program has not only helped Hero Honda
understand its customers and deliver value at
different price points, but has also created a loyal
Dept of MBA, M.V.J.C.E, Bangalore
3
HERO HONDA
community of brand ambassadors.
Having reached an unassailable pole position in the
Indian two wheeler market, Hero Honda is constantly
working towards consolidating its position in the
market place. The company believes that changing
demographic profile of India, increasing urbanization
and the empowerment of rural India will add millions
of new families to the economic mainstream. This
would provide the growth ballast that would sustain
Hero Honda in the years to come. As Brijmohan Lall
Munjal, the Chairman, Hero Honda Motors succinctly
points out, "We pioneered India's motorcycle
industry, and it's our responsibility now
to take the industry to the next level. We'll do
all it takes to reach there.''
HeroHonda Mission
Hero Honda’s mission is to strive for synergy
between technology, systems and human
resources, to produce products and services that
meet the quality, performance and price
aspirations of its customers. At the same time
maintain the highest standards of ethics and
social responsibilities.
This mission is what drives Hero Honda to
new heights in excellence and helps the
organization forge a unique and mutually
beneficial relationship with all its
stakeholders.
Dept of MBA, M.V.J.C.E, Bangalore
4
HERO HONDA
PRODUCT PROFILE
General information
Model:
Hero Honda CBZ X-TREME
Year:
2007
Category:
Sport
Rating:
79.7 out of 100. Show full rating and compare with other bikes

Dept of MBA, M.V.J.C.E, Bangalore

General information
Model:
Hero Honda Passion Plus
Year:
2008
Category:
Sport
Rating:
49.9 out of 100. Show full rating and compare with other bikes
Engine and transmission
Displacement:
97.50 ccm (5.95 cubic inches)
Engine type:
Single cylinder
Stroke:
4
Power:
7.37 HP (5.4 kW)) @ 8000 RPM
Torque:
7.95 Nm (0.8 kgf-m or 5.9 ft.lbs
)
Compression:
9.0:1
Fuel control:
OHC
Ignition:
CDI
Starter:
Kick
Cooling system:
Air
Gearbox:
4-speed
Transmission type
final drive:
Chain
Clutch:
Multiplate, wet
Physical measures
Weight incl. oil, gas, etc:
116.0 kg (255.7 pounds)
Overall height:
1,060 mm (41.7 inches)
Overall length:
1,980 mm (78.0 inches)
Overall width:
720 mm (28.3 inches)
Ground clearance:
159 mm (6.3 inches)
Wheelbase:
1,235 mm (48.6 inches)
Chassis and dimensions
Frame type:
Tubular double cradle
Front tyre dimensions:
2.75-18
Rear tyre dimensions:
3.00-18
Front brakes:
Expanding brake (drum brake)
Front brakes diameter:
130 mm (5.1 inches)
Rear brakes:
Expanding brake (drum brake)
Rear brakes diameter:
130 mm (5.1 inches)
Speed and acceleration
Other specifications
Fuel capacity:
12.80 litres (3.38 gallons)
Reserve fuel capacity:
1.10 litres (0.29 gallons

5
HERO HONDA
Engine and transmission
Displacement:
149.20 ccm (9.10 cubic inches)
Engine type:
Single cylinder
Stroke:
4
Power:
14.21 HP (10.4 kW)) @ 8500 RPM
Torque:
12.80 Nm (1.3 kgf-m or 9.4 ft.lbs
) @ 6500 RPM
Compression:
9.1:1
Bore x stroke:
53.3 x 57.8 mm (2.1 x 2.3 inches)
Fuel system:
Carburettor
Fuel control:
OHC
Ignition:
AMI- Advanced Microprocessor Ignition System
Starter:
Electric & kick
Cooling system:
Air
Gearbox:
5-speed
Clutch:
Multiplate wet
Physical measures
Dry weight:
141.0 kg (310.9 pounds)
Overall height:
1,145 mm (45.1 inches)
Overall length:
2,080 mm (81.9 inches)
Overall width:
765 mm (30.1 inches)
Ground clearance:
145 mm (5.7 inches)
Wheelbase:
1,325 mm (52.2 inches)
Chassis and dimensions
Frame type:
Tubular Diamond Type
Front suspension:
Telescopic hydraulic Shock Absorbers
Rear suspension:
Swing Arm with adjustable hydraulic Shock Absorbers
Front tyre dimensions:
2.75-18
Rear tyre dimensions:
100/90-18
Front brakes:
Single disc. Non Asbestoes type
Front brakes diameter:
240 mm (9.4 inches)
Rear brakes:
Expanding brake (drum brake). Non Asbestoes type
Rear brakes diameter:
130 mm (5.1 inches)
Speed and acceleration
Power/weight ratio:
0.1008 HP/kg

STATEMENT OF THE PROBLEM

To analyze the market for 100 cc bikes with special
reference to HERO HONDA and to find out the
dealers and customers opinion about the 100 cc
bikes with special reference to HERO HONDA- to
understand how market fluctuations affect their
strategic decision..
Dept of MBA, M.V.J.C.E, Bangalore
6

HERO HONDA
OBJECTIVES OF THE STUDY
CUSTOMER SECTOR
• T o a n a l y z e t h e
d e m o g r a p h i c f a c t o r s
o f t h e c u s t o m e r s w h o
o w n a 1 0 0 c c b i k e s .
• T o a n a l y s e t h e f u e l
e f f i c i e n c y o f a 1 0 0 c c
b i k e s t h e y o w n .
• T o a n a l y s e t h e
p r o m o t i o n a l f a c t o r s
i n f l u e n c i n g a n d
v a r i o u s f e a t u r e s
p r e f e r r e d b y t h e
custome at the time of purchase of the bike.
• T o a n a l y s e t h e l e v e l
o f s a t i s f a c t i o n o n t h e
v a r i o u s f e a t u r e s o f
t h e r e 1 0 0 c c b i k e s .
• T o f i n d o u t t h e m o d e
o f p u r c h a s e o p t e d b y
t h e c u s t o m e r a n d
o p i n i o n a b o u t v a r i o u s
schemes of bike purchase.
• T o a n a l y s e t h e
v a r i o u s g e n e r a l
c o m p l a i n t s a b o u t t h e
1 0 0 c c b i k e a n d a l s o
t o f i n d o u t
their opinion about the after sales service.
• T o f i n d o u t t h e
a w a r e n e s s l e v e l o f
H E R O H O N D A 1 0 0 c c
b i k e
• T o f i n d o u t t h e
r e a s o n s f o r n o t
p u r c h a s i n g t h e H E R O
H O N D A b i k e .
DEALERS SECTOR
• T o a n a l y s e t h e
g e n e r a l f a c t o r s a b o u t
1 0 0 c c b i k e
d e a l e r s h i p .
• T o f i n d o u t t h e m o d e
o f s a l e s o f t h e
d e a l e r s .
• T o a n a l y s e t h e s t o c k
d e t a i l s o f d e a l e r s a n d
c r e d i t p e r i o d o f f e r e d
b y t h e c o m p a n y .
• T o a n a l y s e t h e
d e a l e r s o p i n i o n a b o u t
m e d i a e f f e c t i v e n e s s .
Dept of MBA, M.V.J.C.E, Bangalore
7

HERO HONDA
• T o a n a l y s e t h e
d e a l e r s o p i n i o n a b o u t
c u s t o m e r s p r e f e r e n c e
o n s e r v i c e .
• T o f i n d o u t t h e l e v e l
o f s a t i s f a c t i o n o n
v a r i o u s s e r v i c e s
o f f e r e d b y t h e
c o m p a n y .
• T o f i n d o u t t h e m a j o r
a r e a s o n w h i c h t h e
d e a l e r s r e c e i v e
c o m p l a i n t s f r o m
c u s t o m e r .
SCOPE OF THE STUDY
The research work was conducted in Andhra State
randomly selecting 100 customers and 4 dealers.
This study is based on the 100 CC bikes in Andhra
State. This study mainly concentrates on the
comparative study of 200 among the dealers and
customers sector in Andhra state.
Dept of MBA, M.V.J.C.E, Bangalore
8
HERO HONDA
In the comparative field each company wants to
know about their strengths and weaknesses. In each
business customer is the king. The key to the
customer retention is customer satisfaction. This
project goes through a complete study on customers
of various users of 100 CC bikes. The study will
benefit HERO HONDA to form new strategies for
increasing the sales of their existing products.
RESEARCH METHODOLOGY
A research design is purely and simply the
framework or plan for a study that guides the
collection and analysis of the data. It provides a
scientific framework for conducting some research
investigation.
In this research study descriptive research design
has been followed where in it is typically concerned
with determining frequency with which something
occurs (or) how two variables vary together. This
study is typically girded by an initial hypothesis.
Research Design
In the research study about the bikes a
detailed descriptive research design was
followed in
order to evaluate the performance of HERO
HONDA bikes among the customers sector.
Descriptive design is used for the following
purpose in this research study.
1.
To describe the characteristics of certain
groups example users of a product with
Dept of MBA, M.V.J.C.E, Bangalore
9

HERO HONDA
different age, occupation, income etc.
2.
To estimate the proportion of people in a
specified population who behave in
ascertain way. Example, to point out
purchasing HERO HONDA bikes by user.
3.
To determine whether certain variables are
associated example, age level of bikes
they own.
 For analyzing the collected data an in-depth
statistical research design was framed and
various tools and techniques were also used
for the same purpose.
Data source
i.Primary data required for conducting a
survey, where in existing customers were
given questionnaire and the required data
was thus collected. The different types of
questions used for this research study are as
follows.
ii.Open-ended questions
iii.Close-ended questions
iv.Dichotomous questions
v.Multiple-choice questions etc.
vi.Secondary data required for conducting this
research study has been collected from various
marketing research books, company brouchers,
statistical books, journals, magazines, journals
published by company and thorough literature
review was conducted for the same.
Sampling plan
Before undertaking the survey, the sampling
unit, sample size and sampling procedure are
to be determined.
a. Population
Dept of MBA, M.V.J.C.E, Bangalore
10

HERO HONDA
All bike users in Andhra State was excluding
for pilot survey.
b. Sampling method
In this study systematic random sampling method is
used wherein every 5th customer is selected and
conducted survey in the RTA (Road Transport
Authority) for customer sector.
Further for the dealers sector too the sample
size is determined by taking four major
competitors of HERO HONDA.
c. Sample media
Sample media for the present research is
conducted through personal interview guided
by questionnaire design.
d. Sample unit
200 samples were collect from various users
of 100 cc bike.
e. Sample size
The researcher decided a sample size of 10
for the customers sector and 4 for the
dealers sector.
Statistical tools
Tools of analysis used for this study.
1.
Simple bar method: a simple bar diagram
represents the magnitude of only one
Dept of MBA, M.V.J.C.E, Bangalore
11

HERO HONDA
variable.
2.
Pie diagram: in this the circle is partition in
to various sections representing the
proportions of various components.
3.
Chi-square analysis
When certain observed value of a variable are
to be compared with the expected value, the
test statistic that is commonly used in x2 ,
which follows the chi-square distribution.
The null hypothesis state there does not exist
significant different between the observed
and
the expected value.
For a given variable, if there are K categories having
a number of observations as 01, 02…. 0k or (0i such
that I = 1,2…k) and the corresponding expected
variable of the viable are given by E1, E2…. Ek or (Ei
such that I = 1,2…k) the X2 statistical is given by
k
X2= Σ ( Oi-Ei) 2/Ei
I=1
This is the calculated value of X2. It is a
compared with the tabulated value of X2 tab
at a
desired level of significance and (k-1) degree
of freedom.
If X2 cal < X2 tab the null hypothesis is
accepted otherwise rejected at the desired
level of
significance. The X2 test for unvaried analysis
can be used in the following situations.
i.For the same set of data, difference between
the observed and the expected value in
various categories can be checked. The
expected values could be based on the date
Dept of MBA, M.V.J.C.E, Bangalore
12

HERO HONDA
of theoretical distribution.
ii.For 2 different sets of data on the same number of
respondents the differences in the consumption
pattern, expenditure pattered of preferences can be
compared over both sets of the observed data.
Degree of association test
It X2 test is strong over for determining the
existence of association between 2 variables.
The degree of association can be estimated
by using following formula.
C =
X2 Cal. Value
X2 Cal. Value + N
Analysis of variance
It is statistical techniques specially designed to test
whether the means of more than 2 quantitative
populations are equal. It consists of classifying and
cross classifying statistically results and testing
whether the means of a specified classification differ
significantly.
One-way Classification
In one-way classification the data are
classified according to only one criteria i.e.,
different
levels of a single factor is controlled in the
experiment.
Dept of MBA, M.V.J.C.E, Bangalore
13

HERO HONDA
The null hypothesis is
Ho =µ 1 =µ 2 =……………..µ k
H1 =µ1 = µ2 =……………..µk
i.e., the arithmetic means of population from
which the K sample were randomly drain are
equal to one another.
The variance ratio that be
F = between column since
With in column since
KOLMOGOROV SMIRNOV Test (KS Test)
This test is gives for the distribution on an ordinal
scale. The test is concern with the degree of
agreement between that distribution some specified
theoretical distribution. It determines whether the
scores in the sample can be reasonable though
have come from a popularize having the theoretical
distribution.
In the test tabulated value calculates by
following formula.
Tabulated value = 1.36
N
Calculated value = Max value of the (O-E)
column
Limitations of the study
The project definitely had its own limitations
before going through the results of this
research study. The limitations harping this
research are given below:
Dept of MBA, M.V.J.C.E, Bangalore
14

HERO HONDA
• T h e a r e a o f s t u d y
w a s c o m p a r a t i v e l y
s m a l l , t h a t i s
r e s t r i c t e d o n l y i n
A n d h r a S t a t e .
Hence the results may not be implemented
for other areas.
• S o m e o f t h e
r e s p o n d e n t w h e r e
r e l u c t a n t t o f i l l t h e
d e m o g r a p h i c
c h a r a c t e r i s t i c s i n
the questionnaire.
• D a t a w a s c o l l e c t e d
o n t h e b a s i s o f
p r i m a r y d a t a a n d
h e n c e t h e r e i s a
c h a n c e f o r a
biased or misleading response from the
respondents.
• T r a v e l i n g f r o m p l a c e
t o p l a c e w a s m o r e .
• P r o j e c t d u r a t i o n i s
s h o r t e r a n d h e n c e
l a r g e s a m p l e s i z e
c o u l d n o t b e t a k e n .
The following table shows the respondents
according to age
Age level classification of customers
Table 1.1
Dept of MBA, M.V.J.C.E, Bangalore
15
AGE WISE CLASSIFICATION OF RESPONDENTS
41%
42%
17%
Below 30 years
31 – 40 years
Above 40 years

HERO HONDA
Age
Number Of Respondents
Percentage
Below 30 years
83
41.5
31 – 40 years
84
42
Above 40 years
33
16.5
Total
200
100
Inference:
Out of 200 respondents 42% of respondents
are between 31 - 40 years, 41.5% of
respondents are below 30 years and 16.5% of
respondents are above 40 years.
From the above table we infer that most of
the respondents (41.5%) are between 31 - 40
years.
The following table shows the respondents
according to occupation wise
Occupation wise classification of customers
Table 1.2
Occupation
Number Of Respondents
Percentage
Business
49
24.5
Dept of MBA, M.V.J.C.E, Bangalore
16
OCCUPATION WISE CLASSIFICATION OF
RESPONDENTS
49
44
19
88
0
20
40
60
80
100
Business Profession Student
Employed
Number Of Respondents
HERO HONDA
Profession
44
22
Student
19
9.5
Employed
88
44
Total
200
100
Inference:
Out of 200 respondents 44% of respondents
are employed, 24.5% of respondents are
businessmen, 22% are professionals and 9.5%
of respondents are students.
From the above table we infer that most of
the respondents (44%) are employed.
The following table shows the respondents
according to income wise
Income wise classification of customers
Table 1.3
Income
Number Of Respondents
Percentage
Below 5000
32
16
Dept of MBA, M.V.J.C.E, Bangalore
17
INCOME WISE CLASSIFICATION OF RESPONDENTS
0
10
20
30
40
50
60
70
80
90
100
Below 5000 5000 –
8000
8000 –
10000
Above
10000
Number Of Respondents

HERO HONDA
5000 – 8000
56
28
8000 – 10000
88
44
Above 10000
24
12
Total
200
100
Inference:
Out of 200 respondents 44% of respondents are
having income level between 8000 -
10000, 28% of them were in the income level
between 5000- 8000 and 16% of them were
in income level below 5000 and 12% of them are in
income level above 10000.
From the above table we infer that most of
the respondents (44.5%) are the income level
between 8000 - 10000.
The following table shows the market share of
various 100 cc bikes
Market share of various bikes
Table 1.4
Bikes
Number Of Respondents
Percentage
Yamaha Entizer
30
15
Bajaj Pulsar
50
25
TVS Apache
40
20
Dept of MBA, M.V.J.C.E, Bangalore
18
05
10
15
20
25
Yamaha Entizer Bajaj Pulsar
TVS Apache
MARKET SHARE OF VARIOUS BIKES
Percentage

HERO HONDA
Hero Honda CBZ
80
40
Total
200
100
Inference:
From the above table it is found that market
share of Hero Honda CBZ was 40%, TVS
Apache was 20%, Bajaj Pulsar was 25%,
Yamaha Entizer was 15%.
From the study the researcher infer that Hero
Honda CBZ is having the first place in the
market.
The following table shows the information
about the average distance traveled in 100
cc bikes per day.
Average distance traveled per day
Table 1.5
Daily average KM’s the
bike runs
Number Of Respondents
Percentage
Below 50 km
73
36.5
50 – 60 km;s
93
46.5
Dept of MBA, M.V.J.C.E, Bangalore
19
0
20
40
60
80
100
Below 50 km50 – 60 km;s Above 60
km’s
AVERAGE DISTANCE TRAVELLED PER DAY
Number Of Respondents

HERO HONDA
Above 60 km’s
34
17
Total
200
100
Inference:
Out of 200 respondents 46.5% of respondents travel
50 – 60 km;s every day, 36.5% of
travel below 50 km’s and 17% of respondents travel
above 60 km’s.
From the above table we infer that most of the
respondents (46.5%) travel 50 – 60 km’s
per day.
The following table shows the fuel efficiency
expected for 100 cc bike.
Fuel efficiency expected for 100 cc bike
Table 1.6
Fuel efficiency expected Number Of
Respondents
Percentage
Below 60
23
11.5
60 – 70
92
46
Dept of MBA, M.V.J.C.E, Bangalore
20
0
20
40
60
80
100
Below 60
60 – 70
Above 70
FUEL EXPECTED BY THE RESPONDENTS
Number Of Respondents

HERO HONDA
Above 70
85
42.5
Total
200
100
Inference:
From the above table it is clear that 46% of
respondents expect 60 – 70 km fuel
efficiency,
42.5% expect above 70 and 11.5%
respondents expect below 60 km’s.
From the above table we infer that most of
the respondents expected (46%) the fuel
efficiency between 60–70 km’s per liter.
The following table shows the mileage getting at
present for 100 cc bikes
Mileage given by 100 cc bikes
Table 1.7
Mileage you are getting
at present
Number Of
Respondents
Percentage
Below 50
51
25.5
Dept of MBA, M.V.J.C.E, Bangalore
21
MILEAGE GIVEN BY 100 CC BIKES
26%
47%
27%
Below 50
50 – 60
Above 60

HERO HONDA
50 – 60
95
47.5
Above 60
54
27
Total
200
100
Inference:
Out of 200 respondents 47.5% are getting 50
– 60 km;s per liter, 27% are getting above 60
km;s, 25.5% of respondents are getting below
50 km;s from their bikes.
From the above table we infer that most of
the respondents (47.5%) are getting 50 -60
km;s
per liter..
The following table shows the respondents
considered other bike at the time of
purchase
Considered other bike at the time of purchase
Table 1.8
Considered other bike Number Of
Respondents
Percentage
Dept of MBA, M.V.J.C.E, Bangalore
22
CONSIDERED OTHER BIKE AT THE TIME OF
PURCHASE53%
47%
Yes
No

HERO HONDAYes
106
53
No
94
47
Total
200
100
Inference:
Out of 200 respondents 53% of respondents
considered more other bikes at the time of
purchase and 475 did not consider other bikes
at time of purchase.
From the above table we infer that most of
the respondents (53%) considered more than
one bike at the time of purchase.
The following table shows the respondents done test
drive in other bikes
Test drive done in other bikes
Table 1.9
Test drive in other bikes Number Of
Respondents
Percentage
Dept of MBA, M.V.J.C.E, Bangalore
23
RESPONDENTS TEST DRIVE IN OHTER BIKES
47%
53%
Yes
No

HERO HONDA
Yes
93
46.5
No
107
53.5
Total
200
100
Inference:
Out of 200 respondents 53.5% of respondents
did not done test drive and 46.5% of
respondents done test drive in other bikes.
From the above table we infer that most of
the respondents (53.5%) did not done test
drive
in other bikes.
The following table shows the scheme
influence to the respondents at the time of
purchase of bike
Scheme influence while purchasing the bike.
Table 1.10
Dept of MBA, M.V.J.C.E, Bangalore
24
114
86
0
20
40
60
80
100
120
Yes
No
SCHEMES INFLUENCED BY RESPONDENTS
Number Of Respondents

HERO HONDA
Test drive in other bikes
Number Of
Respondents
Percentage
Yes
114
57
No
86
43
Total
200
100
Inference:
From the above table it is clear that 57% of
respondents get influence schemes at the time of
purchasing the bike and 43% of respondents did not
influence any schemes at the time of purchasing the
bike.
From the above table we infer that most of
the respondents (57%) influence schemes at
the
time of purchase of bikes.
The following table shows the type of
schemes influence to the respondents at the
time
of purchase
Type of schemes influence at the time of
purchase
Table 1.11
Dept of MBA, M.V.J.C.E, Bangalore
25
54
86
40
20
0
10
20
30
40
50
60
70
80
90
No down
payment
Free gift
TYPE OF SCHEMES INFLUENCED FOR PURCHASE
Number Of Respondents

HERO HONDA
Type of schemes
Number Of Respondents
Percentage
No down payment
54
27
0% interest
86
43
Free gift
40
20
Exchange
20
10
Total
200
100
Inference:
From the above table it is clear that 43%
influence 0% interest scheme, 27% no down
payment, 20 free gift, 10 exchange scheme at
the time of purchasing of bike.
From the above table we infer that most of
the respondents (43%) influence 0% interest
scheme at the time of purchase of bike.
The following table shows the information about
mode of payment
Mode of purchase of vehicle
Table 1.12
Dept of MBA, M.V.J.C.E, Bangalore
26
97
89
14
0
20
40
60
80
100
Full
payment
Hire
purchase
Exchange
schemes
MODE OF PURCHASE OF BIKE
Number Of Respondents

HERO HONDA
Mode of payment
Number Of Respondents
Percentage
Full payment
97
48.5
Hire purchase
89
44.5
Exchange schemes
14
7
Total
200
100
Inference:
From the above table it is clear that 48% of
customers purchased their veichle in full
payment, 44.5% on hire purchase and 7% on
exchange schemes.
From the above table we infer that most of
the respondents (48.5%) mode of purchase
was
full payment.
 The following table shows the promotional factor
influence for purchasing the bikes
Promotional factors influence for purchasing the bike
Table 1.13
Dept of MBA, M.V.J.C.E, Bangalore
27
PROM OTIONAL FACTORS INFLUENCED FOR PURCHASE
31%
29%
10%
9%12%
4%3%2%
Advertisement
Reference: by friends
Family decision
Self approach
Loan
Exchange offer
Mechanic
Others

HERO HONDA
Promotional factor
Number Of
Respondents
Percentage
Advertisement
66
33
Reference: by friends
60
30
Family decision
20
10
Self approach
18
9
Loan
25
12.5
Exchange offer
9
4.5
Mechanic
6
3
Others
4
2
Total
200
100
Inference:
From the above table it is clear that 33% of
respondents is influenced by advertisement at
the time of purchase, 30% of respondents influenced
by friends, 10% of respondents
influenced by family decision at the time of
purchase.
From the above table we infer that most of the
respondents (33%) said that advertisement
is the promotional factor influence for purchasing the
bike.
The following table shows the level of
satisfaction of customers regarding features
of
bike
Dept of MBA, M.V.J.C.E, Bangalore
28
HERO HONDA
Table 1.14
Rating→
HS
% S
%
NN %
D
%
HD % TOTAL
Attributes↓
Engine
0
0 9
4.5 30
15 147 73.5 14 7
200
Design
30
1.5 18 9
107 53.5 66 33 6
3
200
Handling0
0 20 10 62
31 105 52.5 13 6.5 200
Braking
0
0 48 24 94
47 46 3
12 6
200
Mileage
12
6 55 27.5 101 50.5 27 13.5 5
2.5 200
Rider and
Pillion
Comfort
1
0.5 5
2.5 80
40 104 52 10 5
200
Inference:
From the above table it is reveal that most of
respondents (73.5%) are dissatisfied on
engine, 53.5% of respondents are neither satisfied
nor dissatisfied on design, 52.5% are
dissatisfied on handling of bike, 52% of respondents
are dissatisfied about rider and pillion
comfort on their bikes.
From the above table we infer that most of
the respondents (73.5%) are dissatisfied on
engine of the bikes.
Main considerations while purchasing the bike
Table 1.15
Dept of MBA, M.V.J.C.E, Bangalore
29
HERO HONDA
Rating→
1
% 2 % 3 % 4 % 5r %
6
%
Attributes↓
Price
11
3
56.
5
53 26.
5
17 8.5 9 4.5 3 1.5 5
2.5
Performance 12 6
28 14 80 40 49 24.
5
14 17
7
8.5
Maintenance 14 7
13 6.5 48 24 68 34 39 19.5 18
9
Fuel
Efficiency
46 23 92 46 12 6
24 12 19 9.5 7
3.5
Financial
Schemes
9
4.5 13 6.5 21 10.
5
15 7.5 79 39.5 63
31.5
Resale
Value
2
1
0 0
15 7.5 32 16 43 21.5 108
54
Inference
From the above table it is revealed that the customer
look the various features at the time of
purchase of the bike on price 56.5% then fuel
efficiency 46%, performance 40%,
maintenance 34%, financial schemes 39.5% and
resale value 54%.
From the above we infer that most of
respondents look price 56.5% at the time of
purchase
of bike.
Kolmogorov Smirnov Test
The following table shows the tabulation of
ranking the features preferred by the
customers at the time of purchase.
Dept of MBA, M.V.J.C.E, Bangalore
30
HERO HONDA
Ranking assigned to the features preferred by
the
Customers at the time of purchase.
Table-1.22
Rank→
1
2
3
4
5
6
Total
Attributes↓
Price
113
53
17
9
3
5
200
Performance 12
28
80
49
14
17
200
Maintenance 14
13
48
68
39
18
200
Fuel
Efficiency
46
92
12
24
19
7
200
Financial
Schemes
9
13
21
15
79
63
200
Resale value 2
0
15
32
43
108
200
Hypothesis
Ho- There is no significant difference between
ranking the features preferred by
the customers at the time of purchase.
HA - There is significant difference between
ranking the features preferred by the
customers at the time of purchase.
K.S Application
Ranking
1
2
3
4
5
6
Weightage x
Respondents
Weightage 6
5
4
3
2
1
Total no. of
respondents
Dept of MBA, M.V.J.C.E, Bangalore
31
HERO HONDA
Price
678
265
68
27
6
5
1049/200=5.25
Performance 72
140
320
147
28
17
724/200=3.62
Maintenance 84
65
192
204
78
18
641/200=3.21
Fuel
Efficiency
276
460
48
72
38
7
901/200=4.51
Financial
Schemes
54
65
84
45
158
63
469/200=2.34
Resale value 12
0
45
96
86
108
347/200=1.73
Total
20.7
Mean
O=
Mean Total
Total Rank
E= Total Mean
│O-E│
0.25
0.29
0.04
0.17
0.29
0.12
0.16
0.29
0.13
0.22
0.29
0.07
0.11
0.29
0.18
0.08
0.29
0.21
Total
0.75
Calculated value = Maximum of │O-E│
= 0.21
Tabulated value =1.36/√n
= 1.36/√200
Where N = Number Of Samples
= 1.36/ 14.14
= 0.1
Dept of MBA, M.V.J.C.E, Bangalore
32
HERO HONDA
Calculated value is > tabulated value Hence
we reject null hypothesis.
Inference
There is significant difference between
ranking of attributes by the respondents and
the
features proffered by the customers at the
time of purchase.
Kolomogorov Smirnov Test
The following table shows the tabulation for
level of satisfaction on the features of
customer’s bike.
Level of satisfaction on the features of bike
Table 1.23
Rank→
HS
S
NN
D
D
Total
Attributes↓ 1
2
3
4
5
Engine
0
9
30
147
14
200
Design
3
18
107
66
6
200
Handling 0
20
62
105
13
200
Dept of MBA, M.V.J.C.E, Bangalore
33
HERO HONDA
Braking
0
48
94
46
12
200
Mileage
12
55
101
27
5
200
Rider and
Pillion
Comfort
1
5
80
104
10
200
Hypothesis
Ho - There is no significant difference between
the various features of the bike and
the level of satisfaction on the features of
bike.
HA - There is significant difference between
the various features of the bike and
the level of satisfaction on the features of bike
K.S Application
Rating 1
2
3
4
5
Weightage x
Respondents
Weightage
5
4
3
2
1
Total no. of
respondents
0
36
90
294
14
434/200=2.17
15
72
321
132
6
546/200=2.73
0
80
186
210
13
489/200=2.45
0
192
282
92
12
578/200=2.9
60
220
303
54
5
642/200=3.21
5
20
240
208
10
483/200=2.415
Total
15.9
Dept of MBA, M.V.J.C.E, Bangalore
34
HERO HONDA
Mean
O=
Mean Total
Total Rank
E=
Total Mean
│O-E│
0.14
0.31
0.17
0.17
0.31
0.14
0.15
0.31
0.16
0.18
0.31
0.13
0.2
0.31
0.11
0.15
0.31
0.16
Total
0.17
Calculated value = Maximum of │O-E│
=0.17
Tabulated value =1.36/√n
= 1.36/√200
Where N = Number Of Samples
= 1.36/ 14.14
= 0.1
Hence calculated value is greater than
tabulated value we reject null hypothesis.
Inference
There is significant difference between
various features of the bike and satisfaction
on the
Dept of MBA, M.V.J.C.E, Bangalore
35
HERO HONDA
features of the bike.
Kolmogorov Smirnov Test
The following table shows the tabulation on
rating of the after sale service of the
customer
bike.
After sales service on the bike
Table 1.24
Rate→
1
2
3
4
5
Total
Attributes
↓Warranty 1
23
131
35
10
200
Cost of
spares
0
100
84
11
5
200
Quality
of service
5
72
100
17
6
200
Prompt
delivery
3
81
92
17
7
200
Service
Time
5
78
88
19
10
200
Dept of MBA, M.V.J.C.E, Bangalore
36
HERO HONDA
Hypothesis
Ho - There is no significant difference between
the various attributes of after
sales service and rating given by the
customers.
HA - There is significant difference between
the various attributes of after sales
service and rating given by the customers.
K.S.Application
Rating 1
2
3
4
5
Weightage x
Respondents
Weightage
5
4
3
2
1
Total no. of
respondents
5
92
393
70
10
570/200=2.85
0
400
252
22
5
679/200=3.4
25
288
300
34
6
653/200=3.27
15
324
276
34
7
656/200=3.3
25
312
264
38
10
649/200=3.24
Total
16.1
Mean
O=
Total Rank
E=
│O-E│
Dept of MBA, M.V.J.C.E, Bangalore
37
HERO HONDA
Mean Total
Total Mean
0.18
0.31
0.13
0.21
0.31
0.1
0.203
0.31
0.107
0.21
0.31
0.1
0.2
0.31
0.11
Total
0.547
Calculated value = Maximum of │O-E│
= 0.13
Tabulated value =1.36/√n
= 1.36/√200
Where N = Number Of Samples
= 1.36/ 14.14
= 0.1
Since calculated value> tabulated value we
reject the null hypothesis
Inference
There is significant difference between the
various attributes of after sale service and
rating
given by the customers.
Dept of MBA, M.V.J.C.E, Bangalore
38
HERO HONDA
Chi-Square Test:
The following table shows the cross tabulation
between the type of bike and the
average distance traveled by the bike per
day.
Customer’s bike and the average distance
traveled per day.
Table 1.26
Bike Runs →
< 50 Km
50-60 Km
> 60 Km
Total
Bikes ↓
Yamaha Entizer
18
27
5
50
Pulsar
9
30
11
50
Apache
18
22
10
50
CBZ
28
14
8
50
Total
73
93
34
200
Hypothesis
Ho - There is no significant relationship
between the type of bike and the
average distance traveled the bike per day.
Dept of MBA, M.V.J.C.E, Bangalore
39
HERO HONDA
HA
There is significant relationship between the
type of bike and the average
distance traveled the bike per day.
The following table is obtained by using (│O-
E│-0.5)2/E
O
E
│O-E│-0.5
(│O-E│-0.5)2
(│O-E│-0.5)2/E
18
18.3
0.3
0.09
0.004
27
23.3
3.7
13.69
0.59
5
8.5
3.5
12.25
1.44
9
18.3
9.3
86.49
4.73
30
23.3
6.7
44.89
1.93
11
8.5
2.5
6.25
0.74
18
18.3
0.3
0.09
0.004
22
23.3
1.3
1.69
0.072
10
8.5
1.5
2.25
0.264
28
18.3
9.7
94.09
5.14
14
23.3
9.3
86.49
3.71
8
8.5
0.5
0.25
0.029
Total
18.686
χ2 = ∑(O – E) 2/E
D.F. = (r-1) (c-1)
= (4-1) (3-1)
= 6
Tabulated value for difference at 5% level of
significance is = 12.6
Dept of MBA, M.V.J.C.E, Bangalore
40

HERO HONDA
Calculated value = 18.686
Tabulated value = 12.6
Calculated value is greater than the tabulated
value at 5% level of significance.
Inference
Based on the above analysis the calculation
value is higher than tabulated value,
hence null hypothesis is rejected.
Hence, there is significant relationship
between type of bike and the average
distance traveled per day.
Chi-Square Test
Dept of MBA, M.V.J.C.E, Bangalore
41
HERO HONDA
The following table shows the cross tabulation
between the cross tabulation between the
cross tabulation between various bikes and
the average fuel consumption getting.
Average fuel consumption getting from
various bikes.
Table 1.27
Fuel consumption
getting →
< 50 Km
50-60 Km
> 60 Km
Total
Bikes ↓
Yamaha Entizer
30
19
1
50
Pulsar
4
22
24
50
Apache
14
29
7
50
CBZ
3
25
22
50
Total
51
95
54
200
Hypothesis
Ho - There is no significant relationship
between the various type of bikes and
the average fuel consumption of the bike.
HA - There is significant relationship between
the various type of bikes and the
average fuel consumption of the bike.
The following table is obtaining by using ( | 0-
E |-0.5)2/E
Dept of MBA, M.V.J.C.E, Bangalore
42
HERO HONDA
O
E
│O-E│-0.5
(│O-E│-0.5)2
(│O-E│-0.5)2/E
30
12.8
16.7
278.9
21.8
19
23.8
4.3
18.5
0.8
1
13.5
12.0
144.0
10.7
4
12.8
8.3
68.9
5.38
22
23.8
1.3
1.69
0.071
24
13.5
10.0
100.0
7.40
14
12.8
0.7
0.49
0.03
29
23.8
4.7
22.09
0.93
7
13.5
6.0
36.0
2.7
3
12.8
9.3
86.5
6.8
25
23.8
9.7
0.49
0.02
22
13.5
8.0
64.0
4.74
Total
58.7
χ2 = ∑(O – E) 2/E
D.F. = ( r-1) (c-1)
= ( 4-1) (3-1)
= 6
Tabulated value for 6 difference at 5% level of
significance is = 12.6
Calculated value = 58.7
Tabulated value = 12.6
Calculated value is greater than the tabulated
value at 5% level of significance.
Dept of MBA, M.V.J.C.E, Bangalore
43

HERO HONDA
Inference
Based on the above analysis the calculated
value is higher than tabulated value,
hence null hypothesis is rejected.
Hence, there is significant relationship
between the various type of bikes and the
average fuel consumption of the bike.
Chi-Square Test
The following table shows the cross tabulation
between the customers traveled in bike and
the fuel efficiency they expect.
Customers traveled in bike and fuel efficiency
they expect
Table.1.28
Dept of MBA, M.V.J.C.E, Bangalore
44
HERO HONDA
Fuel efficiency
expected →
< 60 Km
60-70 Km
> 70 Km
Total
Bikes Runs ↓
<50
12
42
19
73
50-60
7
35
51
93
>60
4
15
15
34
Total
23
92
85
200
Hypothesis
Ho - There is no significant relationship
between distance traveled in bike and
the fuel efficiency they expect.
HA - There is significant relationship between
distance traveled in bike and the
fuel efficiency they expect.
The following table is obtained by using(│O-
E│-0.5)2/E
O
E
│O-E│-0.5
(│O-E│-0.5)2
(│O-E│-0.5)2/E
12
8.4
3.1
9.61
1.14
42
33.6
7.9
62.41
1.9
19
31.0
12.5
156.25
5.04
7
10.7
4.2
17.64
1.64
35
42.8
8.3
68.9
1.61
51
39.5
11.0
121.0
3.063
4
3.9
0.4
0.16
0.041
15
15.6
1.1
1.21
0.1
Dept of MBA, M.V.J.C.E, Bangalore
45
HERO HONDA
15
14.5
0
0
0
Total
14.53
χ2 = ∑(O – E) 2/E
D.F. = (r-1) (c-1)
= (3-1) (3-1)
= 4
Tabulated value for 4 difference at 5% level of
significance is = 9.49
Calculated value = 14.53
Tabulated value = 9.49
Calculated value is greater than the tabulated
value at 5% level of significance.
Inference
Based on the above analysis the calculated
value is higher than tabulated value,
hence null hypothesis is rejected.
Hence there is significant relationship
between distance traveled in bike and the fuel
efficiency they expect.
Dept of MBA, M.V.J.C.E, Bangalore
46
HERO HONDA
Chi-Square Test
The following table shows the cross tabulation
between the various bikes own customers
and the fuel efficiency expect by them.
Customer’s bikes and the fuel efficiency they
expect
Table 1.29
Fuel consumption
getting
< 60 Km
60-70 Km
> 70 Km
Total
Bikes ↓
Yamaha Entizer
5
34
11
50
Pulsar
3
16
31
50
Apache
12
22
16
50
CBZ
3
20
27
50
Total
23
92
85
200
Dept of MBA, M.V.J.C.E, Bangalore
47
HERO HONDA
Hypothesis
Ho - There is no significant relationship
between the various bikes owned by
customers and fuel efficiency expected by
them.
HA - There is significant relationship between
the various bikes owned by
customers and fuel efficiency expected by
them.
The following table is obtained by using(│O-
E│-0.5)2/E
O
E
│O-E│-0.5
(│O-E│-0.5)2
(│O-E│-0.5)2/E
5
8.4
1.3
1.7
0.29
34
33.6
10.5
110.25
4.8
11
31.0
10.3
116.64
5.48
3
10.7
3.3
10.9
1.9
16
42.8
7.5
56.25
2.5
31
39.5
9.2
84.64
3.97
12
3.9
5.7
32.49
5.60
22
15.6
1.5
2.25
0.1
16
14.5
5.8
33.64
1.6
3
5.8
3.3
10.9
1.9
20
 23.0
3.5
12.25
0.53
27
21.3
5.2
27.04
1.27
Total
29.94
χ2 = ∑(O – E) 2/E
Dept of MBA, M.V.J.C.E, Bangalore
48

HERO HONDA
DF = (r-1) (c-1)
= (4-1) (3-1)
= (3) (2)
= 6
Tabulated value for 6 difference at 5% level of
significance is = 12.6
Calculated value = 29.94
Tabulated value = 12.6
Calculated value is greater than the tabulated
value at 5% level of significance
Inference
Based on the above analysis the calculated
value is higher than tabulated value,
hence null hypothesis is rejected
Hence there is significant relationship
between the various bikes own by the
customers and the fuel efficiency expected by
them.
Dept of MBA, M.V.J.C.E, Bangalore
49
HERO HONDA
CHISquare Test
The following able shows the cross tabulation
between the monthly income and the mode
of payment by the customers.
Respondent’s monthly income and the mode
of payment
Table 1.30
Mode of Payment →
Full
Payment
Hire Purchase
Exchange
scheme
Total
Monthly Income↓
<5000
11
18
3
32
5000-8000
26
28
2
56
8000-10000
43
36
9
88
>10000
17
7
0
24
Total
97
89
14
200
Hypothesis
Dept of MBA, M.V.J.C.E, Bangalore
50
HERO HONDA
Ho - There is no significant relationship
between the monthly income and the
mode of payment
HA - There is significant relationship between
the monthly income and the
mode of payment
The following table is obtained by using (│O-
E│-0.5)2/E
O
E
│O-E│-0.5
(│O-E│-0.5)2
(│O-E│-0.5)2/E
11
15.5
5
25
1.61
18
14.2
3.3
10.9
0.8
3
2.2
0.3
0.1
0.04
26
27.2
1.7
2.9
0.106
28
24.9
2.6
6.8
0.271
2
3.9
2.4
5.8
1.5
43
42.7
0.2
0.04
0.001
36
39.2
3.7
13.7
0.34
9
6.2
2.3
5.29
0.9
17
11.6
4.9
24.01
2.1
7
10.7
4.2
17.64
1.64
 0
1.7
2.2
4.84
0.034
Total
9.342
χ2 = ∑(O – E) 2/E
F = (r-1) (c-1)
= (4-1) (3-1)
= (3) (2)
= 6
Dept of MBA, M.V.J.C.E, Bangalore
51

HERO HONDA
Tabulated value for 6 difference at 5 % level
of significance is = 12.6
Calculated value = 9.342
Tabulated value = 12.6
Calculated value is greater than the tabulated
value at 5% level of significance.
Inference
Based on the above analysis the calculated
value is higher than tabulated value,
hence null hypothesis is rejected.
Hence there is significant relationship
between monthly income and the mode of
payment.
Dept of MBA, M.V.J.C.E, Bangalore
52
TYPES OF BIKE DEALING WITH
22
0
0.5
1
1.5
2
2.5
Four stroke
Two stroke
and four
stroke
Number Of Respondents

HERO HONDA
The following table shows the type of bikes
dealing with dealers
Types of bike dealing with
Table 2.1
Type of bike
Number Of Respondents
Percentage
Four stroke
2
50
Two stroke and four stroke
2
50
Total
4
100
Inference
From the above table it was found that 50% of
dealers are dealing with two stroke
and four stroke bike and 50% of dealers are
dealing with only four stroke bikes.
From the above table we infer that most of
the dealers are dealing with four stroke
Dept of MBA, M.V.J.C.E, Bangalore
53
ESTABLISHMENT OF DEALERSHIP BUSINESS
0
2
1
1
0
0.51
1.52
2.5
Below 1
year
2 – 3 years 3 - 4 years Above 4
years
Number Of Respondents

HERO HONDA
and two stroke.
Establishment of dealership business
The following table shows how long the
dealers are in this dealership business
Table 2.2
Dealership business
Number Of Respondents
Percentage
Below 1 year
0
0
2 – 3 years
2
50
3 - 4 years
1
25
Above 4 years
1
25
Total
4
100
Inference
From the above table it was found that 50% of
dealers are established their business
Dept of MBA, M.V.J.C.E, Bangalore
54
HERO HONDA
between 2 – 3 years and 25% are established
between 3 – 4 years and 25% of the
dealers are established their business above 4
years.
From the above table we infer that most of the
dealers (50%) established their
business between 2 – 3 years.
SUMMARY OF RESULTS AND FINDINGS
Part-I
CUSTOMERS SECTOR
Table NO.
1.1 The researcher found that most of the
respondents (41.5%) are between 31-40
years.
1.2 The researcher found that most of the
respondents (44.0%) are of employed.
1.3
The researcher found that most of the
respondents are the income level between
8000-10000.
1.4 As per the study HERO HONDA’S market share
was in the Ist place.
1.5 The researcher infers that most of the
respondents (46.5%) travel 50-60 km per day.
1.6
The researcher found that most of the
respondents expected (46.0%) the fuel
efficiency between 60-70 km/liter.
1.7
The researcher found that most of the
respondents are getting 50-60 km/liter fuel
efficiency from their bikes.
1.8
The researcher found that most of the
respondents (53.0%) considered more than
one bike at the time of purchase.
1.9 The researcher found that most of the
respondents (53.5%) did not done test drive
in
other bikes before purchase of bike3.
1.10 The researcher found that most of the
respondents (57.0%) influence purchase
schemes at the time of purchase of the bike.
1.11 The researcher found that most of the
respondents (40.36%) influence 0% interest
scheme at the time of purchase of bike.
Dept of MBA, M.V.J.C.E, Bangalore
55
HERO HONDA
1.12 The researcher found that most of the
respondents (48.5%) mode of purchase of
their
bike was full payment.
1.13 The researcher found that most of the
respondents (71%) are aware of HERO
HONDA.
1.14 The researcher found that most of the
respondents (75.0%) did not own a HERO
HONDA.
1.15 The researcher found that most of the
respondents (64.7%) said that low mileage is
the main reason for not purchasing of HERO
HONDA.
1.16 The researcher found that most of the
respondents (81.5%) have mileage problem
from their bikes.
1.17 The researcher found that most of the
respondents (33.0%) influenced
advertisement
is the promotional factor for purchase of their
bike.
 1.18 The researcher found that most of the
respondents (73.5%) are dissatisfied on
engine
of the bikes.
1.19 The researcher found that most of
respondents (56.5%) look price at the time of
purchase the bike.
1.20 The researcher found that most of
respondents said that CD DAWN is the better
bike than other bikes.
1.21 The researcher found that most of
respondents (65.5%) are satisfied with
warranty
of their bikes regarding after sale service.
1.22 With the help of kolmogorov smirnov test the
researcher found that, there is significant difference
between ranking of attributes by respondents and
the features looked by the customers at the time of
purchase.
1.23 With the help of kolmogorov smirnov test the
researcher found that there is significant difference
between the various features of the bikes and the
level of satisfaction on the features of the bike.
1.24 With the help of kolmogorov smirnov test
the researcher found that there is
significant difference between the various
attributes of after sales service and rating
 Dept of MBA, M.V.J.C.E, Bangalore
56

HERO HONDA
given by the customers.
1.25 With the help of chi-square test the researcher
found that there is significant relationship between
the type of bike and the average distance traveled
the bike per day.
1.26 With the help of chi-square test the researcher
found that there is significant relationship between.
the various type of bike and the average fuel
consumption of the bike.
1.27 With the help of chi-square test there is
significant relationship between distance
traveled in bike and the fuel efficiency they
expect.
1.28 With the help of chi-square test the researcher
found that there is significant relationship between
the various bikes own by the customers and the fuel
efficiency expected by them.
1.29 With the help of chi-square test the
researcher found that there is significant
relationship between monthly income and the
mode of payment by the customers
Dept of MBA, M.V.J.C.E, Bangalore
57

HERO HONDA
PART – II
DEALERS SECTOR
SUMMARY OF RESULTS AND FINDINGS
Table. No.
1.
From the table no.2.1, the researcher that
most of the dealers (50%) are dealing with
4 stroke and 2 stroke bikes.
2.
From the table no.2.2, the researcher that
most of the dealers (50%) established
their business between 2-3 years.
Dept of MBA, M.V.J.C.E, Bangalore
58
HERO HONDA
SUGGESTIONS AND RECOMMENDATIONS
1.
From the research it was found that most of the
respondent who are using the 100 cc bikes is
between 31-40 years and most of the people are
working having an income level between 8000-
10000. So the company should develop strategies in
such a way to attract the above set segments to
increase their sales.
2.
From the study we found that HERO HONDA was
placed IInd in the market. The company should try to
maintain the same and adopt suitable strategies to
reach the No.1 position.
3.
From the study it was found that the customers
expect a fuel efficiency of between 60-70 kms/litre in
a 100 cc bikes and also it was found that the
average travel per day is 50-60 km/litre. So the
company should produce bikes giving a fuel
efficiency of 60-70 km/litre.
4.
Most of the respondents prefer 0% interest scheme
and also prefer to purchase the bike on full payment.
So the company should float 0% schemes on being
up with leading finance. Company’s and give
sufficient advertisement to attract the customers and
also offer cash and additional service discount in
schemes for these purchase the bike on full
payment.
5.
Most of the customers are dissatisfied with the
comfort ness of pillion rider and also about the
engine quality. So the company should design their
bike in such a way that it should satisfy the above
said needs of the customer.
Dept of MBA, M.V.J.C.E, Bangalore
59

HERO HONDA
6.
Most of the customers’ purchase their bikes are
influenced the advertisements given by the
company. So the company should plan attractive
advertisement which will increase the company’s
image as well as the sales for the company and also
the theme of the advertisement should be clearly
mentioning the fuel efficiency of the bike. Since most
of the customers preferred fuel efficient bikes.
7.
Most of the customers’ complaint about the engine
noise problem, mileage problem and chain problem
and also when customers enquired about after sale
service most of them are neither satisfied nor
dissatisfied. So the company should take the above
said problems into consideration and try to reduce
the above said problems and also try to improve the
quality of service, which will increase the companies’
image and also increase the sales for the company.
8.
Most of the people are aware of HERO HONDA but
not purchased it due to low mileage problem. So the
company should change the mind set of the
customers by introducing high mileage bikes and
also increase the awareness of mileage by
developing suitable advertisements.
9.
Most of the dealers prefer brand image as the main
factor for availing the dealership. In fact way the
HERO HONDA had a good brand image and this
 factor should be taken in a positive side and
company should increase the dealer base in semi –
Urban and rural areas.
10. Most of the dealers said their vehicle only through
financiers. So the company should develop
strategies to the up with all the financiers and also
can develop a preferred financial mark, which will
increase the sales for the dealers.
11. From the survey it was found the dealers were given
only 15 days credit and also they stock only 26-50
bikes at any point of time. In the metro cities where
they said more than 250 bikes per month the dealer
faces their stock out situation and the customers are
asked to wait for more than one week to two weeks
for delivery. And
Dept of MBA, M.V.J.C.E, Bangalore
60

HERO HONDA
the main reason for this the low credit period offered
by the Company. So the company should develop
better credit policies to increase the credit period
 which will increase the stockage level and also the
customers will be satisfied on immediate delivery.
12. From the dealers view point advertising on
Newspapers and magazines were found to be
effective. So the company should plan the areas,
which will increase the sales for the dealers.
13. The dealers are satisfied with the various services
offered by the company but they stayed neutral only
on the delivery period of the vehicles. So the
company should develop appropriate strategies to
deliver the vehicles in time.
14. Most of dealers received complaints on registration
and delivery of the vehicle. So the dealer has to
deliver the vehicle with registration on the promised
time. For which the company has to create
appropriate information system about the delivery
promised and delivered date there by it can reduce
the customers complaints.
Dept of MBA, M.V.J.C.E, Bangalore
61

HERO HONDA
CONCLUSION
The results and findings of this research study
clearly exemplifies the fact that an in-depth market
research study has been conducted and all the
objectives set for the research work has been fully
accomplished and the analysis is also performed to
the maximum extent possible.
The study says that HERO HONDA is laying behind
in occupying the marked in regard with four stroke
bike models. An in-depth study has been made on
the aspects that influence the lagging of the
company in capturing the market.
HERO HONDA bikes customers are satisfied
with the various features provided by the
company.
It was clear from the study that HERO HONDA
MOTOR INDIA LIMITED has a good image in the
minds of the public. In addition to positive attribute,
proper sales promotional strategies, frequent and
attractive advertisements, frequent visits by
knowledgeable sales officers and improved product
attributes would attract more consumers, there by,
increasing the intention level of consumers to opt for
HERO HONDA Bikes.
Dept of MBA, M.V.J.C.E, Bangalore
62
HERO HONDA
BIBLIOGRAPHY
1.
Goel B.S., Marketing Research, Meerut,
Pragathi Prakashan, 1996.
2.
Gross, Banting, Meeredith & Ford, Business
Marketing, U.S.A., Houghton Mifflin
Company, 1998.
3.
Gupta S.P.,Statistical Methods, New Delhi,
Sultan Chand and Sons Publishers,
1998.
4.
Harper W. Boyd, Jr. Ralph Westfall, Stanley
F.Starch, Marketing Research, New
Delhi, A.I.T.B.S., Publishers & Distributors
(Regd), 1996.
5.
Kothari C.R., Research Methodology, New
Delhi, Vikas Publishing House Pvt.
Ltd., 1978.
6.
Philip Kotler, Marketing Management – The
Millennium Edition, New Delhi,
Prentice – Hall of India Private Limited, 2001.
Dept of MBA, M.V.J.C.E, Bangalore
63

HERO HONDA
APPENDIX – 1
CUSTOMER QUESTIONNAIRE
1. Name of the
customers:____________________________
Address :
___________________________
_____________________________
2
Age: a)
Below 20 yrs
b)
21-30 yrs
c)
31-40yrs
d)
41-50 yrs
e)
51-& above
3
Occupation:
a)
Business
b)
Profession
c)
Student
d)
Employed
e) Others________________
Dept of MBA, M.V.J.C.E, Bangalore
64

HERO HONDA
4. Monthly Income
a)
Below 5000
b)
5000-8000
c)
8000-10000
d)
10000-& above
5. Which bike do you own?
a)
Yamaha entizer
b)
Baja Pulsar
c)
TVS Apache
d)
Hero Honda CBZ
6 When did you purchase the bike
a) Month_____________
b)
Year____________
7. Mention the daily average KM, Your bike
runs
a)
Below 50
b)
50-60
c)
Above 60
8. What is the fuel efficiency you expect?
a)
Below 60
b) 60-70
c)
Above 70
9. Mention the average fuel consumption you
are getting at present?
a)
Below 50
b)
50-60
c)
Above 60
10. Did you considered any other bike as an
alternative at the time at purchase
a) Yes
b) No
If yes which bike______________
11. Did you test drive any other bike?
a) Yes
b) No
If yes, which bike________________
Dept of MBA, M.V.J.C.E, Bangalore
65
HERO HONDA
12. Please mention your level of satisfaction with
respect to the following features of your
bike
Features
Highly
Satisfied
Satisfied
Neither
satisfied nor
dissatisfied
Dissatisfied Highly
dissatisfied
Engine
Design
Handling
 Braking
Mileage
Rider $
Pillion
Comfort
13. What Promotional factors influenced you
to purchase your bike
a)
Advertisement
b)
Reference by friends and relative
c)
Family Decision
d)
Self Approach
e)
Attractive Loan
f)
Exchange offer
g)
Mechanic
h)
other
14. Rank the features you look for at the time of
purchase (Rank from [1-6])
Price
Performance
Dept of MBA, M.V.J.C.E, Bangalore
66
HERO HONDA
Maintenance
Fuel efficiency
Finance scheme
Resale value
15. Did any schemes influence you while
purchasing a bike
a)
Yes
b)
No
If yes what types of schemes influence you ?
a)
No down payment
b)
0% interest
c)
Free gifts
d)
Exchange
e)
Other specify
16. Mention the mode of purchase you opted
for purchasing your bike
a)
Full payment
b)
Hire purchase
c)
exchange scheme
d)
others(specify)
17. Rank the following bikes according to its
features ( rank from 1-4)
Features/Bikes
Entizer
Apache
Pulsar
CBZ
Style and Build
Engine and Gear
Box
Handling
Fuel Efficiency
Comfort
Over
Performance
18. Rate the following attributes regarding after sale
service of your bike (please tick the
relevance)
S.No.
After sale
service
Excellent Very
Good
Good
Fair
Poor
1
Warranty
2
Cost of
Dept of MBA, M.V.J.C.E, Bangalore
67
HERO HONDA
spares
3
Quality of
service
4
Prompt
delivery
5
Service
time
19. Did you face the following complaints
(please tick the relevance)
Attributes
Yes
No
Starting problem
Oil Leakage
Engine Sound
Maintenance
Chain Problem
Mileage Problem
20. If you would like any changes made in
your bike, what would you like it to be
a)
Yes
b)
No
If yes please specify______________________
21. Suggestions if any______________________
____________________
Dept of MBA, M.V.J.C.E, Bangalore
68

HERO HONDA
APPENDIX – II
DEALERS QUESTIONNAIRE
Name of the brand dealt with :
Name of the dealer
:
Address
:
1) Please mention the type of bikes you are
dealing with
a) 2 Stroke
b) 4 Stroke c) Both
Please, specify the vehicles
2 Strokes
4 Strokes
1.
1.
2.
2.
3.
3.
4.
4.
2)
Please, mention how long are you in this
business ?
a) Below 1 year
c) 3-4 years
b) 2-3 Years
d) 5 years & above
3. Specify the reasons for selecting this
particular brand of bike dealership
Dept of MBA, M.V.J.C.E, Bangalore
69
HERO HONDA
a) Brand image
c) High Market
b) Investment Capacity d) If other
specify___________
4. Please mention the various ways by which
you sell your more no: of bikes
a) Cash down scheme
c) Through financiers
b) Easy & monthly installments
d) Bike Exchange Meal
Dept of MBA, M.V.J.C.E, Bangalore
70
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Sections
show allcollapse« prev | next »
• COMPANY PROFILE
• STATEMENT OF THE PROBLEM
• OBJECTIVES OF THE STUDY
• SCOPE OF THE STUDY
• Research Design
• Data source
• Sampling plan
• a. Population
• b. Sampling method
• c. Sample media
• d. Sample unit
• e. Sample size
• Statistical tools
• 3. Chi-square analysis
• Degree of association test
• Analysis of variance
 • One-way Classification
• KOLMOGOROV SMIRNOV Test (KS Test)
• Inference:
• Inference
• K.S Application
• Kolomogorov Smirnov Test
• Kolmogorov Smirnov Test
• K.S.Application
• Chi-Square Test:
• Chi-Square Test
• CHISquare Test
• Hypothesis
• SUMMARY OF RESULTS AND FINDINGS
• PART – II
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