History of vaseline

The Discovery

The Vaseline® journey started in 1859, when a 22 year old chemist from Brooklyn, New York named
Robert A. Chesebrough, went to Pennsylvania to investigate an oil well. The oil industry was in its
infancy, and Chesebrough, like many, was hoping to earn profit out of it.

While Chesebrough was there, he discovered a gooey substance known as 'Rod Wax' that was causing
problems to the oil rig workers, as it stuck to the drilling rigs, causing them to seize up.

Chesebrough noticed that oil workers would smear their skin with the residue from their drills, as it had
the property to heal their cuts and burns. He got curious and took some Rod Wax home where he
started experimenting with it. After months of testing, he managed to successfully extract usable
petroleum jelly out of it.

By 1870, Chesebrough was marketing his petroleum jelly product by the name of Vaseline®, and within
ten years, the product's increased exposure and popularity meant that almost every household in
America had a jar of Vaseline®. Chesebrough expanded his business to Canada, the United Kingdom and
various British colonies all over the world.

New mothers used it as an absorbent shield for diaper rash. Professionals working in extreme cold
weather used it to relieve their dry chapped skin. Even Commander Robert Peary carried a jar of
Vaseline when he travelled to the North Pole; as it was the only thing that wouldn't freeze in those
extreme conditions.

By the late 1880s, Chesebrough was selling Vaseline® Petroleum Jelly nationwide at the rate of one jar
per minute and most medical professionals recognised Vaseline® Petroleum Jelly as the standard
remedy for skin complaints.

By 1911, the company began opening operation plants and factories in Europe, Canada and Africa for
manufacturing and distributing the product.
Chesebrough-Pond’s Merger

Chesebrough's invention was from the outset a medicinal product, intended to aid the healing process
of cuts and burns. During the First World War, Vaseline® had been used by U.S. soldiers for cuts and
bruises and to prevent sunburn. And many medical officers carried tubes of Vaseline® with them to treat
minor cuts or burns.

During the Second World War, Vaseline® was commissioned to produce a sterile antiseptic wound
dressing containing Petroleum Jelly. As a result, the brand Vaseline®, became a patriotic symbol in the
United States.

Unilever and Vaseline

In 1987, Unilever purchased Chesebrough-Pond's merger, acquiring successful, internationally known

brands such as Pond's and Vaseline®.

Today, Vaseline® products are available in over 60 countries across the world. Its rich heritage, healing
qualities and efficacy have been passed on from generation to generation for over 130 years.

MISSION STATEMENT

Our mission is to provide knowledge, advice and products that enable everyone to enjoy great, healthy
looking skin every day.
In 1870, Robert A. Chesebrough discovered a 100% natural product, rich in minerals from deep within
the earth, which had remarkable skin-healing properties. That product was petroleum jelly, which
Robert Chesebrough started to commercialise with the brand name Vaseline®.

Chesebrough was motivated by two powerful forces; a passion to understand the skin and an intense
curiosity that drove him to make his discoveries. We, his heirs, share that passion and curiosity. It's what
drives us, and gets us excited about what we do.

Your skin is the most amazing organ of your body. It's a complex set of interdependent systems which is
beyond our comprehension even today. It protects us from adverse climate and various infections. It
recreates and regenerates itself throughout our lives. It is waterproof, yet it can emit water.

There’s a large set of people who don’t take enough care of their skin. But those who do rely and trust a
brand like Vaseline® for their skin. The brand that has been passionately studying skin for over 130 years
and offering those learnings to us in the form of cutting-edge products that feel, smell and care for our
skin like none other.

What We Do

Vaseline® makes everyday skincare products accessible to people. We don't believe in quick-fixes. We
believe that good health is a result of the different choices that we make each day. We know that our
products have profound, multiple benefits that play an important role in the total skin care regime of an
individual.

We offer products, but we also offer advice. And we try to share everything we have learned over
decades about how skin functions and how to keep it in great condition.

We make market-leading products in every region of the world.

We are Vaseline®.

We are passionate about skin.

And we want to share our passion with you.

PRODUCTS

1.TOTAL MOISTURE BODY LOTION

Beneath the surface, healthy skin is 90% water enabling it to act as a moisture and nutrient reserve for
your entire body. So keeping your skin well hydrated is critical not only to the wellbeing of the skin, but
to the wellbeing of your body overall.

Unfortunately, we lose about a pint of water and vital nutrients from our skin as we go through our day.

Total Moisture Lotion is a combination of vitamins, minerals and conditioning moisturizers. It

replenishes 100% of daily hydration, along with the essential nutrients that skin needs to be vibrant and
feel healthy every day.

Key Ingredients:

  • Protein from Soya & Oat extracts and Vitamin E

Packs and MRP*:  20ml @ Rs. 6/-, 40ml @ Rs. 22/-, 100ml @ Rs. 49/-, 300ml @ Rs. 119/-

Available At: 100ml and 300ml packs are available at leading mass merchandise stores, chemist and drug
stores and in leading supermarkets, 20ml pack available at mass merchandise stores and chemist and
drug stores.
2.ALOE FRESH

It is through our skin's extraordinary sense of touch that we experience the world. But without care, the
effects of heat and sun can strip away skin's natural moisture, leaving it dry and its senses dull.

Aloe Cool & Fresh Lotion awakens skin with a sheer, light burst of hydration and quick-penetrating
conditioners, leaving it smooth and refreshed.

Key Ingredients:

  • Soothing Aloe and Cucumber formula - leaves skin feeling cool and refreshed

   • Conditioning moisturizers - provide an instant burst of hydration

Packs and MRP*: 100ml @ Rs. 49/- , 300ml @ Rs. 119/-, 400ml @ Rs. 160/-

Available At: 100ml and 300ml packs are available at leading mass merchandise stores, chemist and drug
stores and in leading supermarkets, 20ml pack available at mass merchandise stores and chemist and
drug stores.

3.HEALTHY WHITE

a.Healthy white skin lightening body milk

Skin glows when it is in its healthiest condition, even your body skin.

When it’s healthy and cared for, our skin has the natural ability to maintain a light tone and clear
texture. Unfortunately, when it’s exposed to the sun, the skin’s natural lightening processes are
interrupted. Pigment producing cells become increasingly active, tanning the skin, and leaving it several
shades darker than it’s supposed to be.

New, Vaseline Healthy White skin lightening body milk works with the skin to reverse signs of darkening
and prevent future pigmentation. Abalanced combination of vitamin B3, yoghurt serum and
conditioning moisturizers hydrate and even out skin tone. Triple sunscreens help prevent future
darkening and encourage the skin to lighten itself.

Key Ingredients

   • Vitamin B3 – known to enhance skin’s natural lightening process to help bring

     out its natural fairness

   • Yogurt serum – Helps provide moisturization and nourishment to skin

   • Triple sunscreen  - to help prevent further darkening caused by damaging

       UVA and UVB rays.

Packs and MRP*: 40 ml @ Rs. 25/-, 100ml @ Rs. 60/-, 300ml @ Rs. 150/-

Available At: 100ml and 300ml packs are available at leading mass merchandise stores, chemist and drug
stores and in leading supermarkets. 40ml pack available at mass merchandise stores, chemist and drug
stores and in leading supermarkets.

b.Vaseline healty white SPF 24 triple lightening

Vaseline healthy white SPF 24 triple lightening body lotion gives you three layers of protection that helps
keep skin fair and even toned in a light, non-sticky, daily moisturizer.

Packs and MRP*: 100ml @ Rs. 99/- & 350ml @ Rs. 399/-

Available At: In leading supermarkets

4.COCOA BUTTER DEEP CONDITIONING BODY LOTION

Vaseline cocoa butter deep conditioning body lotion with cocoa & vitamin E melts into skin to smooth
away roughness and the appearance of uneven areas, igniting skin’s natural glow at the source. Rich
cocoa butter – helps to even skin texture and conditioning moisturizers leave skin smooth and supple.
Packs and MRP*: 400ml @ Rs. 225/- & 725ml @ Rs. 375/-

Available At: In leading supermarkets

5.TOTAL MOISTURE 24 HOUR MOISTURIZING CREAM

Vaseline total moisture 24 hour moisturizing cream with milk, honey, vitamin E & glycerin for any winter
problem such as dry knees & legs, dry area around the lips, winter damaged skin, dry arms & elbows,
cracked heels & itchy skin.

Key Ingredients:

Water, Mineral Oil, Paraffin, Caprylic/Capric Triglycerides, Glycerin, Palmitic Acid & Stearic Acid,
Microcrystalline Wax, Sodium Hydroxypropyl Starch Phosphate, Glycol Stearate & Stearamide AMP,
PEG-100 Stearate, Aluminum Starch Octenylsuccinate, Glyceryl Sterate, Cetyl Alcohol, Potassium
Hydroxide, Tocopheryl Acetate, Acrylates/C10-30 Alkyl Crosspolymer, DMDM Hydantoin and
lodopropynyl butylcarbamate, Milk and Honey Extract, Titanium Dioxide, Disodium EDTA, Perfume.

Packs and MRP*: 7g @ Rs. 5/-, 20gm @ Rs. 22/- & 40g @ Rs. 38/-

Available At: 7gms, 20gms & 40 gms packs are available at leading mass merchandise stores, chemist
and drug stores and in leading supermarkets.

6.PETROLEUM JELLY

a.Vaseline original pure skin jelly

Vaseline® original pure skin jelly TM 100% PURE WHITE PETROLEUM JELLY I.P. is a mixture of mineral
oils, paraffin and microcrystalline waxes that, when blended together; create something remarkable - a
smooth jelly that has a melting point just above body temperature. The result - it literally melts into skin,
flowing into the spaces between cells and the gaps in our lipid barrier. Once there, it re-solidifies, locking
itself in place.
Triple Purification: Purity Guaranteed. Helps to make your Skin Soft, Smooth and Visibly Healthy.

Packs and MRP*: 8.2ml @ Rs. 5/-, 25ml @ Rs. 21/-, 50ml @ Rs. 33/- and 100ml @ Rs. 60/-

Available At: 8.2 ml, 25 ml, 50 ml & 100 ml packs are available at leading mass merchandise stores,
chemist and drug stores and in leading supermarkets.

b.Vaseline light hydrating jelly TM aloe fresh

Packs and MRP*:  25ml @ Rs. 21/- and 50ml @ Rs. 40/-

Available At: leading mass merchandise stores, chemist and drug stores

c.Vaseline gentle protective jelly TM baby

Packs and MRP*: 25ml @ Rs. 21/-

Available At: leading mass merchandise stores, chemist and drug stores.

7.VASELINE LIP CARE

a.VASELINE LIP CARE TOTAL MOISTURE

Vaseline Lip Care is specially formulated to give complete protection and care to your lips gives you 24
hour  moisturized lips.

Packs and MRP*: 10gm @ Rs. 25/-

Available At: leading mass merchandise stores, chemist and drug stores

b.Vaseline lip care healthy white

Vaseline lip care healthy white is specially formulated to give complete protection from UV & lip
darkening and gives you 24 hour  moisturized lips.

Packs and MRP*: 9gm @ Rs. 60/-

Available At: leading mass merchandise stores, chemist and drug stores

c.Vaseline lip care rosy glow

Vaseline lip care rosy glow is specially formulated to give you soft tint & glossy lips and gives you 24 hour
moisturized lips.

Packs and MRP*: 9gm @ Rs. 60/-

Available At: leading mass merchandise stores, chemist and drug stores

8.Vaseline Men's Range

a.Vaseline Men Antispot Whitening Instant Whitening with Oil Free Look

As an active man, you lead a hectic outdoor life. Due to this, your skin has to bear environmental assault
and high sun exposure that darkens your skin and also causes dark spots and a greasy, oily look.

Vaseline Men Antispot Whitening is the first fairness cream for men with Triple Pro-Vitamins, 3X
Sunscreens & Antioxidants that gives you an instant oil-free look and visibly fairer skin in two weeks. It is
also designed to work on five types of dark spots:-
•  Sun Spots

•  Acne Spots

•  Pimple Marks

•  Freckles

•  Dark Patches

Packs and MRP*:  50g @ Rs. 120/-, 30g @ Rs. 75/-, 8g @ Rs. 10/-

b.Antispot Whitening Face Cream - SPF 15 - Anti Tan

As you lead a very active outdoor life, your skin is constantly exposed to sun. This results in tanning
along with darkening of existing spots and appearance of new ones. In such cases, only SPF protection is
not enough, your skin needs a broad-spectrum of UV protection.

Vaseline introduces first Fairness + ANTI-TAN cream for

Men. This cream brings together a potent combination of SPF 15, PA++, Unbeatable Tan Protection (TPI
70), Vitamin B3 and broad-spectrum 4xSunscreen.This permutation works effectively as an Anti-tan and
also reduces five types of spots like:

•  Sun Spots

•  Acne Spots

•  Pimple Marks

•  Freckles

•  Dark Patches

Packs and MRP*:  50g @ Rs. 150/-, 30g @ Rs. 80/-, 8g @ Rs. 15/-

c.UV Whitening Body Lotion

This lotion has Micro-Whitening agents, Vitamin B3 and dual sunscreen that fixes and builds men’s skin
health.

Packs and MRP*:  250ml @ Rs. 150/-, 120ml @ Rs. 85/-

d.Whitening Body Wash -Active Whitening

This body wash consists of essential nutrients and skin nourishing Vitamin E that fixes and builds men’s
skin health.

Packs and MRP*:  220ml @ Rs. 125/-

e.Body Wash-Fresh Hydrating

This hydrating body wash contains essential nutrients and skin nourishing Vitamin E that fixes and builds
men’s skin health.

Packs and MRP*:  220ml @ Rs. 125/-

f.Body Lotion-Fresh Hydrating

Vaseline Men Fresh Hydrating lotion with Vitamin E factor, helps FIX & BUILD men’s skin health.

Packs and MRP*:  220ml @ Rs. 140/-, 120ml @ Rs. 75/-

g.Whitening Face Wash -Whitening Antispot

This anti-spot face wash has Vitamin B3 factor antioxidants that fixes and builds men’s skin health.

Packs and MRP*:  50g @ Rs. 75/-

h.Whitening Face Wash -Refreshing Oil Control

This oil control face wash has oil control agents, multi-vitamins and minerals that fixes and builds men’s
skin health.

Packs and MRP*:  50g @ Rs. 75/-

9.Healthy Hand and Nail

In 2 weeks, strengthens nails and softens cuticles. In 4 weeks, diminishes the appearance of age spots,
fine lines and wrinkles with regular use.

Packs and MRP*: 75ml @ Rs. 50/-,

400ml @ Rs. 200/-

Available At: All leading supermarkets

10.Nightly Renewal Lotion

Special formula for night that helps skin undo the day. A nourishing formula with vitamins, grape-seed
extracts and soothing lavender, works to renew your skin’s healthy glow.

Packs and MRP*: 400ml @ Rs. 200/-,

725ml @ Rs. 375/-

Available At: All leading supermarkets

11.Instensive Rescue Moisture Locking Lotion

It triples moisture reserves instantly, then fills tiny gaps in skin to lock moisture in all day, promoting the
proper environment dry skin needs to repair itself.

Packs and MRP*: 400ml @ Rs. 200/-,

725ml @ Rs. 375/-

Available At: All leading supermarkets

Vaseline v/s Dove

Unilever’s Dove brand is going up against sister brand Vaseline with a new dry skin care range. The
Dove Intensive range for extra dry skin is being launched in January backed by a GBP 4.5m
marketing investment. It consists of a body lotion, hand cream and a body butter.

It is being positioned as an everyday moisturiser for women suffering from dry skin as opposed to
Vaseline, which is aimed at consumers needing to treat problem dry skin.

It contains a skin-nourishing oil and a rich hydrating cream – a unique combination in the category,
said Julie McCleave, senior category manager, skincare. “The range has been created to moisturise
dry skin, but also to provide the feel, fragrance and experience many lines lack.”

The marketing campaign will include TV, print, in-store, online, direct mail and sampling. Unilever
last week announced a ?6m investment into its Vaseline brand, including new ad campaigns and
products.