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PART – A
1. Which of the following is not a function of marketing ?
A) Sales
B) Product planning and developments
C) Purchasing
D) Costing
2. Which of the following does not influence the consumer’s decision process?
A) Marketing mix
B) Company’s profitability
C) Psychological factors
D) Socio-cultural factors
A) Two needs
B) Three needs
C) Four needs
D) Five needs
PART – B
1. When using the market attractiveness/business strength matrix and your place on the matrix is in the area of
‘medium market attractiveness and low business strength’ then your strategic implication is:
2. From the given options choose the correct combination to match the personality dimensions of Carl Jung
Set A
Type I
Type II
Type III
Type IV
Set B
a) Sensation, Feeling
b) Sensation, Thinking
c) Intuition, Feeling
d) Intuition, Thinking
A) a, c
B) a, b
C) c, d
D) b, c
PART – C
A) 1 – c, 2 – a, 3 – d, 4 – b
B) 1 – d, 2 – b, 3 – c, 4 – a
C) 1 – a, 2 – b, 3 – c, 4 – d
D) 1 – c, 2 – a, 3 – b, 4 – d
2. An individual desires promotion and feels superior performance is strong factor to achieve this goal. What terms
Vroom has used to refer performance and promotion and the relation between the two
Leader
3. X
M O P
N
Subordinates P
O
Y
M -- -- - - L
N
P - -- - - - Q
Z L
M N
P
The above diagrams are examples for