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Case Study

Ana Holding / Actualizing Romanian human capital

Visual identity Brand architecture Branded materials

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Ana Group was one of the biggest privately owned Romanian conglomerates acting in business fields as diverse
as the hospitality industry, retail, light industry and transport services having a strong presence on the
Romanian market for the past 15 years.

BrandTailors was asked to assist the client in a re-branding process in order to achieve a strong and cohesive
group identity. The challenge that this presented was rethinking the brand architecture and integrating all
business lines through a common philosophy reflected in a unique visual solution.

Brand strategy - Beatrice Daniş
Graphic concept and development - Raluca Beldiman
Project management - Roxana Iancu
Image retouching and printing pre-production - Mircea Brătianu

Project implementation started in March 2005.

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