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  • Adama

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    BrandTailors
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    The Israelian private investments fund Adama refreshed its identity with the help of BrandTailors designers, which focused on bringing a modern touch into the traditional image of Adama for the Israeli business community. The positive feeling induced through the new branded materials gave a completely different perspective over this company to different stakeholders.

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    The Israelian private investments fund Adama refreshed its identity with the help of BrandTailors designers, which focused on bringing a modern touch into the traditional image of Adama for the Israeli business community. The positive feeling induced through the new branded materials gave a completely different perspective over this company to different stakeholders.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    220 vues1 page

    Adama

    Transféré par

    BrandTailors
    The Israelian private investments fund Adama refreshed its identity with the help of BrandTailors designers, which focused on bringing a modern touch into the traditional image of Adama for the Israeli business community. The positive feeling induced through the new branded materials gave a completely different perspective over this company to different stakeholders.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Case Study

    Adama / A fresh look

    Visual identity Stationary materials Branded materials

    See more photos on Flickr

    Adama, an established Israeli PE fund, felt the need to refresh the company’s image while entering on the
    Romanian market. BrandTailors teamed up once again with this client and devised an evolutionary solution that
    did not alienate the Israeli business community (already familiar with Adama brand image), whilst also bringing
    a fresh touch.

    Contribution
    Brand strategy - Beatrice Daniş
    Graphic concept and development - Janos Kurko
    Image retouching and printing pre-production - Mircea Brătianu

    Project implementation started in March 2006.

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