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Case Study

Yoyo / The colored world of candies

Visual identity Package design

See more photos on Flickr

In its process of shrinking the brand portfolio and empowering the champion brands, Kandia-Excelent has
decided to unify all hard candies and caramel bonbons under one brand name. Subsequent to a qualitative and
quantitative category inventory, the client has decided to sacrifice one brand – Pitic and to further develop
Yoyo, a brand with a greater appeal and potential to kids.

Being the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to re-design
Yoyo’s brand identity and packaging for about 20 different SKUs.

Brand audit and brand strategy - Beatrice Daniş
Project management - Roxana Iancu
Graphic concept and development - Janos Kurko
Image retouching and printing pre-production - Mircea Brătianu

Project implementation started in March 2006.

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