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  • Glaxo Smith Kline

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    BrandTailors
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    One of the most socially responsible companies in Romania, GlaxoSmithKline, has a reputation of getting involved in various activities in the benefit of the community. BrandTailors developed an internal communication program in order to increase company’s philosophy awareness and employees support towards a more socially responsible attitude.

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    GlaxoSmithKline

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    One of the most socially responsible companies in Romania, GlaxoSmithKline, has a reputation of getting involved in various activities in the benefit of the community. BrandTailors developed an internal communication program in order to increase company’s philosophy awareness and employees support towards a more socially responsible attitude.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    202 vues1 page

    Glaxo Smith Kline

    Transféré par

    BrandTailors
    One of the most socially responsible companies in Romania, GlaxoSmithKline, has a reputation of getting involved in various activities in the benefit of the community. BrandTailors developed an internal communication program in order to increase company’s philosophy awareness and employees support towards a more socially responsible attitude.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 1

    Case Study

    GlaxoSmithKline

    Branded materials Branded materials

    See more photos on Flickr

    Over the years GSK showed to be a very socially responsible company by getting involved in lots of activities for
    the benefit of the Romanian community.

    To empower employees among all business units and make them aware of the company efforts, GSK
    commissioned BrandTailors to develop an internal communication program in order to raise awareness of the
    company’s social responsible attitude.

    Contribution
    Brand strategy - Beatrice Daniş
    Project management - Roxana Iancu
    Graphic concept and development - Adrian Stănculeț
    Image retouching and printing pre-production - Mircea Brătianu

    Project implementation started in September 2006.

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