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Case Study

Case Study Papi / The super-hero bear Visual identity <a href=See more photos on Flickr Package design In its attempt to gain more market share within children’s chocolate market, Kandia-Excelent developed an improved product recipe for Papi. As a result, Papi was prepared for a full alignment of its marketing mix that started with the definition of its brand territory. Acting as the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to define Papi’s brand platform, re-shape product structural design, draw a new logo and adjust package design so to better emphasize the brand personality. Contribution Brand strategy - Beatrice Daniş Graphic concept and development - Raluca Beldiman Project management - Ana Goran , Roxana Iancu Project implementation started in September 2006. Follow us on LinkedIn Download our credentials 15 Henri Coanda St, 1st Floor 010667, Bucharest–1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87 www.brandtailors.com 1 / 1 " id="pdf-obj-0-4" src="pdf-obj-0-4.jpg">

Papi / The super-hero bear

Case Study Papi / The super-hero bear Visual identity <a href=See more photos on Flickr Package design In its attempt to gain more market share within children’s chocolate market, Kandia-Excelent developed an improved product recipe for Papi. As a result, Papi was prepared for a full alignment of its marketing mix that started with the definition of its brand territory. Acting as the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to define Papi’s brand platform, re-shape product structural design, draw a new logo and adjust package design so to better emphasize the brand personality. Contribution Brand strategy - Beatrice Daniş Graphic concept and development - Raluca Beldiman Project management - Ana Goran , Roxana Iancu Project implementation started in September 2006. Follow us on LinkedIn Download our credentials 15 Henri Coanda St, 1st Floor 010667, Bucharest–1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87 www.brandtailors.com 1 / 1 " id="pdf-obj-0-9" src="pdf-obj-0-9.jpg">

Visual identity

Case Study Papi / The super-hero bear Visual identity <a href=See more photos on Flickr Package design In its attempt to gain more market share within children’s chocolate market, Kandia-Excelent developed an improved product recipe for Papi. As a result, Papi was prepared for a full alignment of its marketing mix that started with the definition of its brand territory. Acting as the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to define Papi’s brand platform, re-shape product structural design, draw a new logo and adjust package design so to better emphasize the brand personality. Contribution Brand strategy - Beatrice Daniş Graphic concept and development - Raluca Beldiman Project management - Ana Goran , Roxana Iancu Project implementation started in September 2006. Follow us on LinkedIn Download our credentials 15 Henri Coanda St, 1st Floor 010667, Bucharest–1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87 www.brandtailors.com 1 / 1 " id="pdf-obj-0-13" src="pdf-obj-0-13.jpg">
Case Study Papi / The super-hero bear Visual identity <a href=See more photos on Flickr Package design In its attempt to gain more market share within children’s chocolate market, Kandia-Excelent developed an improved product recipe for Papi. As a result, Papi was prepared for a full alignment of its marketing mix that started with the definition of its brand territory. Acting as the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to define Papi’s brand platform, re-shape product structural design, draw a new logo and adjust package design so to better emphasize the brand personality. Contribution Brand strategy - Beatrice Daniş Graphic concept and development - Raluca Beldiman Project management - Ana Goran , Roxana Iancu Project implementation started in September 2006. Follow us on LinkedIn Download our credentials 15 Henri Coanda St, 1st Floor 010667, Bucharest–1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87 www.brandtailors.com 1 / 1 " id="pdf-obj-0-17" src="pdf-obj-0-17.jpg">

Package design

In its attempt to gain more market share within children’s chocolate market, Kandia-Excelent developed an improved product recipe for Papi. As a result, Papi was prepared for a full alignment of its marketing mix that started with the definition of its brand territory.

Acting as the exclusive brand consultancy partner of Kandia-Excelent, BrandTailors was appointed to define Papi’s brand platform, re-shape product structural design, draw a new logo and adjust package design so to better emphasize the brand personality.

Contribution

Brand strategy - Beatrice Daniş Graphic concept and development - Raluca Beldiman Project management - Ana Goran, Roxana Iancu

Project implementation started in September 2006.

15 Henri Coanda St, 1st Floor 010667, Bucharest–1 Phone: (+4)-031-620-84-84 Fax: (+4)-031-620-84-87

www.brandtailors.com 1 / 1