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Learner’s Declaration: I confirm that the work submitted for this assignment is my own.
Date
Outcome Covered
OUTCOME
SCENARIO 1
Capri soap making company (ZIL ltd) has decided that their image in getting favorable in
Pakistani customer eyes. So, they should expand their product lines by adopting diversification
strategy. Provide useful recommendation to the firm in different problem areas given in different
tasks.
Task 1:
1. Explain what the need to be innovative in the market is. What do you think why ZIL ltd
would have thought to introduce new product range? (outcome 2.1)
2. Identify the techniques that can be used to develop and assess product. Explain the NPD
process in this scenario context by highlighting all the steps starting from idea generation,
idea screening till commercialization.( you can suggest any product line to the firm for e.g.
cold cream, shampoo etc by giving proper justification for it) (outcome 2.2)
3. Explain in detail the pricing strategy you will recommend to the firm. Guide them regarding
distribution channel they should use and promotional strategy to be used for the new product
developed. (outcome 2.3)
4. Tell us how the firm can monitor and review its marketing performance. Clearly specify the
measures the firm can take. (outcome 2.4)
5. Present the new product idea in the form of a formal marketing plan in presentation.
(outcome 2.5)
NOTE:
Your report must carry the limitations you have faced and also critically evaluate your own
work. If possible, then mention which improvements will you bring in your work, if assigned
again.
Outcome 2: Prepare a
marketing Plan for a product
2.3: make recommendations for pricing, distributing, &
or service
communicating a product or service.
M3:
D2:
D3:
EVIDENCE:
1. Written report
2. Proper justification for all recommendations given in any area.
3. Properly formatted marketing Plan presentation.
General Instructions:
The Assignment should have a cover page that has assignment title, assignment number,
course title, unit title, lecturer / tutor name and student’s name.
Attach all the pages of assignment brief with your report.
The copy of this assignment brief should be attached with the assignment as annexure
Books and online resources can be used of the college library and Central Computer Lab
Proper referencing should be given in the Harvard Style.
Visits need to be made to the organizations, meeting the respective manager, the college
will provide you with the reference letter for the project and the manager is welcome to
contact the administration at the college.
The font size should be “12” Times New Roman.
Use graphical representation wherever required.
Pages should be numbered (bottom right hand corner
Spell-check the document and read thoroughly for grammatical errors
1.5 line spacing is preferred.
Presentation will be on 3rd February.
Plagiarism Policy
The college has strict penalty for plagiarism and the assignment will be cancelled if the
assignment is observed for this.
All types of work submitted by students are covered by this definition, including, written
work, diagrams, designs, engineering drawings and pictures.
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