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Assessment Brief

1. Unit and Assessment Details


2.
Course Title: HND Business
Unit Number: 19
Unit Title: Marketing Planning
Assessor: Ayesha Ali
Internal Verifier: Bilal Ahmad
Assessment Title: “Preparing Marketing Plan”
Assessment Method: Report
Assessing in: Individually
Number of Words: 1500 words (Max 15 pages)
Outcomes Covered: 3
Issue Date: 5/01/2011
Pre-submission Date: 26/1/2011

Due Date: 27/1/2011

College No. Learner Name Learner Signature

Learner’s Declaration: I confirm that the work submitted for this assignment is my own.
Date

Outcome Covered

OUTCOME

2 Prepare a marketing Plan for a product or service

NOTE: Attach this page as first page of your report


Purpose and Aim

To help students have an understanding of practical application of marketing planning, this


assignment is given. It will enable the students to evaluate an organization's ability to develop
and launch a product, and present a marketing plan.

SCENARIO 1
Capri soap making company (ZIL ltd) has decided that their image in getting favorable in
Pakistani customer eyes. So, they should expand their product lines by adopting diversification
strategy. Provide useful recommendation to the firm in different problem areas given in different
tasks.

Task 1:
1. Explain what the need to be innovative in the market is. What do you think why ZIL ltd
would have thought to introduce new product range? (outcome 2.1)
2. Identify the techniques that can be used to develop and assess product. Explain the NPD
process in this scenario context by highlighting all the steps starting from idea generation,
idea screening till commercialization.( you can suggest any product line to the firm for e.g.
cold cream, shampoo etc by giving proper justification for it) (outcome 2.2)
3. Explain in detail the pricing strategy you will recommend to the firm. Guide them regarding
distribution channel they should use and promotional strategy to be used for the new product
developed. (outcome 2.3)
4. Tell us how the firm can monitor and review its marketing performance. Clearly specify the
measures the firm can take. (outcome 2.4)
5. Present the new product idea in the form of a formal marketing plan in presentation.
(outcome 2.5)
NOTE:
Your report must carry the limitations you have faced and also critically evaluate your own
work. If possible, then mention which improvements will you bring in your work, if assigned
again.

Grading Statement (For Report)

2.1: Explain the need to be innovative in the market.

2.2: identify and assess techniques for developing products.

Outcome 2: Prepare a
marketing Plan for a product
2.3: make recommendations for pricing, distributing, &
or service
communicating a product or service.

2.4: specify measures to monitor and review marketing


performance

2.5: present a marketing plan for a product or service

M3:

D2:

D3:

EVIDENCE:
1. Written report
2. Proper justification for all recommendations given in any area.
3. Properly formatted marketing Plan presentation.

General Instructions:
 The Assignment should have a cover page that has assignment title, assignment number,
course title, unit title, lecturer / tutor name and student’s name.
 Attach all the pages of assignment brief with your report.
 The copy of this assignment brief should be attached with the assignment as annexure
 Books and online resources can be used of the college library and Central Computer Lab
 Proper referencing should be given in the Harvard Style.
 Visits need to be made to the organizations, meeting the respective manager, the college
will provide you with the reference letter for the project and the manager is welcome to
contact the administration at the college.
 The font size should be “12” Times New Roman.
 Use graphical representation wherever required.
 Pages should be numbered (bottom right hand corner
 Spell-check the document and read thoroughly for grammatical errors
 1.5 line spacing is preferred.
 Presentation will be on 3rd February.

Plagiarism Policy
The college has strict penalty for plagiarism and the assignment will be cancelled if the
assignment is observed for this.

The definition and scope of plagiarism are presented below:


Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or
otherwise, of any other person (including another student) or of any institution. Examples of
forms of plagiarism include:
 The verbatim (word for word) copying of another’s work without appropriate and
correctly presented acknowledgement;
 The close paraphrasing of another’s work by simply changing a few words or altering the
order of presentation, without appropriate and correctly presented acknowledgement;
 Unacknowledged quotation of phrases from another’s work;
 The deliberate and detailed presentation of another’s concept as one’s own.

All types of work submitted by students are covered by this definition, including, written
work, diagrams, designs, engineering drawings and pictures.

Feedback to Learner

Assessor signature Date

Internal Verifier signature Date


Internal Verifier Assessor

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