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INTEGRATED HYBRID CAS/DRM

& RIGHTv FOR TELCOS

HYBRID CONDITIONAL ACCESS SYSTEM AND One of the telecom operator’s main concerns is to
SERVICE PLATFORM optimise its return-on-investment on services such as
premium content by selling to a wider audience. In
HYBRID MARKET addition, with the rapid growth in demand for high
definition TV (HDTV), telecom operators are keen to
With the growth in the pay-TV market, an increase of avoid heavy investment in bandwidth and infrastructure
more than 45 per cent over the last decade, TV has by providing HDTV through an existing broadcast
become an essential ingredient for telecom operators’ network with a high quality of service (QOS) and quality
triple play offers. This has in turn led to the growth in of experience (QOE).
demand for hybrid services (IP for video-on-demand,
and DVB broadcast for live-TV) in regions where IP Piracy has for a long time now been a fact of life in the
bandwidth is insufficient for live-TV services. broadcast environment, which means that telecom
operators need to select state of the art security
According to IMS, the global market for hybrid set-top solutions in order to gain access to and protect their
boxes (STB) continues to grow, exceeding an estimated premium content over a DVB network (DTH or DTT).
15.1 million households at the end of 2008.

VIACCESS & ORCA JOINT HYBRID (DVB/IP) SOLUTION


YOUR CHALLENGES AND NEEDS
The combined Viaccess and Orca IPTV solution brings
Telecom operators are seeking to extend their TV together best-of-breed offerings from both DVB/IP
footprint by providing secured premium pay-TV services hybrid conditional access and the DVB/IP hybrid service
(including high-definition) to areas that are not eligible platform/middleware side into a pre-integrated, unified,
for IPTV due to lower IP bandwidths. This will enable end-to-end hybrid solution.
them to increase their revenues and customer loyalty.

Live TV BROADCAST DVB-S/T/C CUSTOMER


NETWORK
Content Rights
protection

Live TV Scrambled
content live TV
content

Video-on-demand
over INTERNET

IP
Scrambled
Clear VOD VOD MANAGED
content content NETWORK

DRM by

middleware by
In addition to its proven expertise and reliability in
security technology, Viaccess offers a unique 360°
security approach that keeps operators at the forefront
The Viaccess and Orca of anti-piracy:
solution is future proof as it • Legal protection through the prosecution of pirates;
enables the telecom operator
to easily manage complexity • An open communication policy on technology security
when deploying new status;
convergent services toward • A continuous monitoring of security risks;
new devices (mobile, PC) • Technical counter measure.
while controlling the
associated investments and
operational costs. Orca RiGHTv middleware

Orca’s Innovative RiGHTv middleware enables flexible


and rapid subscriber user interface (SUI) development
by third-party companies, providing a SUI for both DVB
channels and on-demand content, ensuring one,
unified, user experience.

• Orca’s Service Delivery Platform (SDP) enables the


telecom operator to easily add new third-party
functionalities, including games, converged telephony,
Viaccess conditional access system and messaging applications.

Viaccess’ solution combines its robust smart card • Orca’s RiGHTv IPTV middleware key functions include
conditional access solution for the broadcast of live business management, asset management,
DVB channels and on-demand content protection subscriber self-service and reporting.
solution for VOD content.

Broadcast grade security for live DVB channel YOUR BENEFITS


protection is ensured by Viaccess’ latest smart card
generation, the ‘PRAHA’ Card, with its proactive The combined value proposition from Viaccess and
security features such as advanced card sharing Orca is designed to fully support the telecom operators’
behavioural analysis and sanctioning, and its STB partner, whatever their business stage:
security features including: • Launch: Access premium content and quickly set up
• Trusted STB against control word sharing; a customised and unified hybrid service for DVB TV
• Secured loader for software upgrades; channels and VOD content;
• Secured personal video recorder (PVR) application; • Secure: Benefit from a reliable telco-grade solution
• Home networking protection. with a QOS and high QOE to secure hybrid business
revenues;
Viaccess on-demand content protection is based on a • Differentiate: Maintain customer loyalty and
pre-encrypted content mode, it supports all VOD acquisition by offering the latest in next generation TV
business models (rental, subscription and download to services such as COMPASS, a powerful content
own) and different modes (push and pull). discovery solution enabling subscribers to obtain
personal and optimised recommendations for both
live-TV and on-demand content;
• Grow: Increase the accessibility and reach of the TV
services through alternative devices, PCs for example.

Through Viaccess and Orca’s pre-integrated solution,


the operator will benefit from one single point of contact
to ensure the best time-to-market, but also gain from
one unique TV professional service and support
throughout its business lifecycle.
Viaccess
Les Collines de l’Arche
Tour Opéra C
92057 Paris-La Défense Cedex
France
T +33 1 44 45 64 65
F +33 1 44 45 64 03
E info@viaccess.com
www.viaccess.com

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