Enhance business productivity at lower cost.

Office Zone
What is Office Zone?
Imagine turning your office into an unlimited free mobile call zone
– make as many phone calls or video calls, and send as many SMS
messages as you like – as long as you are “ in the zone ” ! With
Office Zone, you can contain the cost of communication and still give
your employees the added mobility within their work environment.
StarHub is the first in the world to bring you the innovative commercial 3G
Femtocell service which allows you to make unlimited mobile calls and
SMS within the designated call zone as long as you have a 3G StarHub
Mobile line and 3G phone.
Connecting to Office Zone
The Office Zone service uses the ADSL network in your office. The
Office Zone is plugged into a router which is connected to an ADSL
network point. Once that is done, you can start using your mobile
phone to make free local voice or video calls and SMS. You can register
up to 10 StarHub Mobile postpaid numbers to
enjoy the service, and up to 4 employees can
make free calls or sms simultaneously.

Office Zone Trial

Sign up today and try Office Zone FREE for
3 months. All you’ll need is:
1) 4MB ADSL, ELL or Digital Leased Line
2) BRN StarHub Mobile postpaid 3G Plan and
3G mobile phone
2010 is set to become an exciting year for StarHub as the long-anticipated Next-Generation
3) A router with an available port (for connecting
Nationwide Broadband Network (Next-Gen NBN) will be launched. Not only will we be able to
Office Zone) MAY 2010 leverage on the new ultra-high speed broadband network to deliver more innovative, cost-
Other users on the Office Zone will need to effective services to our business customers, but also expand our reach to service corporate
have StarHub 3G plans and 3G mobile phones. customers across the island over the
next few years. There is good potential
IN THIS ISSUE for us to offer more comprehensive
cloud-computing services and even
So, sign up for an Office Zone Free Trial today at www.starhub.com/officezone Pg 1 IN A NUTSHELL Internet Protocol Television (IPTV)
StarHub’s Head of Sales solutions. Right now, we are all geared
introduces a range of new and up for the launch and I’m certain you will
Roam the World with StarHub enhanced services for hear more about our new initiatives in
Enjoy savings when you travel with Conexus Mobile Alliance businesses. due time.
50% off SMS & GPRS Enjoy 50% discount^ off prevailing charges on your SMS and GPRS roaming usage when
In the meantime, we continue to
you select our Conexus Mobile Alliance partners in selected countries.
enhance our mobile TV services and
Surf all you want for less Heavy GPRS users can now enjoy business savings! Usage charges are capped at a maximum of $15 per day# (based Pg 2 UPCLOSE have introduced an enhanced mobile TV
on Singapore time stamp) so you can surf all you want and not worry about the bill. StarHub’s Vice President, application that provides users with
Commercial Sales, talks to easy-to-use features. The features
Log onto our preferred Conexus Mobile Alliance partners to enjoy more savings while you roam! Participating partners are:
BizEdge about his plans to include a Picture-in-Picture mode that
Hong Kong – 3 / Hutchison / 3DualBand Malaysia – DiGi* better serve Small-Medium offers fast channel launches and rapid
Businesses (SMBs). channel switching, on-screen settings
Indonesia – Indosat Philippines – Smart controls and an integrated TV guide for
greater convenience to access 25
Japan – NTT DoCoMo Taiwan – FarEasTone / KG Telecom StarHub TV channels, including the perennially popular TVBJ, TVBSNews, The History Channel and
Pg 3 IN FOCUS
E! Entertainment. Coupled with the continual enhancement of our mobile broadband network, you
Find out how Next-Gen NBN
Korea – KTF Thailand – True Move will be able to enjoy a better mobile TV and online surfing experience with higher download
will revolutionise businesses. speeds than ever. If you have yet to experience mobile TV, we recommend you give it a try by
Macau – Hutchison+ Vietnam – Vinaphone downloading the free mobile TV application from our Gee! portal or SMS <LIVETV> to 6757.

HOT GADGETS On a different note, we recently launched a unique

Three exciting smartphones convergent service called Office Zone, a spin-off of
Up to 25% off Asia Zone Calls
for work and play. our Home Zone service introduced in November
Call China from Australia; or India from Hong Kong; or any country listed in Asia Zone and enjoy up to 25% off overseas roaming call charges 2008. Office Zone employs a 3G femtocell device that
with StarHub Mobile! Check out www.starhub.com/roaming for Asia Zone listings. connects a user’s 3G mobile phone directly to a
broadband router in the office enabling users to make
Pg 4 NEW SERVICES voice and video calls, and send SMSes over our fixed
Whether you are travelling overseas or visiting Singapore, staying connected to your business has never been easier! StarHub Mobile’s broadband network. You can learn more about Office
Two new money-saving
MICA (P) 200/04/2010

competitive roaming rates make overseas roaming easy and affordable at over 220 destinations. Zone in the next few pages.
services to promote business
productivity.
# For Pay-As-You-Roam subscribers, GPRS charges are capped at $18.
*
^ Promotional discount is valid till 30 June 2010. + $15 daily cap is not applicable to Macau-Hutchison due to regulatory restrictions. 50% discount is not applicable to Malaysia. Finally, in this issue, you will read about our latest
smartphones, including the Motorola Milestone
(exclusive to StarHub), the BlackBerry Storm 2 and
the Sony Ericsson Vivaz, that help you to multi-task
Subscrible to our new services by calling StarHub Business Hotline at 1800-888-8888 or email biz@starhub.com.
more efficiently on the go. Ng Long Shyang
Head, Sales
4 1

Teh Chong Mien
Vice President,
Commercial Sales
Chong Mien has over 20 years
of local and regional IT experi-
ence ranging from platform,
software and system integra-
tion. Prior to joining StarHub,
Chong Mien held various
senior management positions
in sales management and
business development with
reputable MNCs such as
Oracle China/ASEAN, Sun
Microsystems Asia South and
IBM Asia Pacific. Also, he was
a Vice President (Sales) in
Cornerstone Asia, a home-
grown Business Analytics
company with Asia Pacific
presence.
2 3
Next-Gen NBN will revolutionise businesses
CClose
Up
The Next Generation Nationwide Broadband Network (Next-Gen NBN) is the wired network of the Next Generation National Info-communications
and Infrastructure (Next-Gen NII). It will provide nationwide ultra high-speed broadband access to transform Singapore into an intelligent global
city powered by info-communications.
Interview with Teh Chong Mien The entire nation will be wired in by 2013, reinforcing Singapore’s status as an info-communications hub and opening doors to economic opportunities,
business growth and social vibrancy.
Recently, Teh Chong Mien joined StarHub to head up the Commercial Sales Business
Businesses and households will enjoy broadband speeds that are 10 times faster than what’s available today. In turn, open access to the
Division, with direct responsibilities in telesales, field sales and channel sales. He shares
Next-Gen NBN will spur retail service providers to develop and deploy new, innovative services and applications for businesses, schools and
with BizEdge what to look out for, from StarHub this year.
homes, and make the broadband market more competitive.
With the Next-Generation Nationwide Broadband Network Such new developments will transform our lifestyles and revolutionize business. Companies will be able to boost operational efficiency and
(Next-Gen NBN) launching this year, what can Small-Medium increase revenue through bandwidth-intensive options such as cloud computing and high definition video conferencing. For example, the latter
Businesses (SMBs) expect from StarHub? will generate more real time collaboration from home and remote sites. Businesses will benefit from greater interaction with partners and customers
around the world without incurring the usual costs of time and travel. They will be able to achieve higher productivity at lower incremental costs.
With the initial conception of the Next-Gen NBN, we were extremely excited with the vast
potential of the new network to transform the landscape of SMB. Right now, we have been
driving Next-Gen NBN awareness to SMBs and gathering ground feedback. To us, it has Tell us about the Next-Gen NBN services you’d like to see from StarHub! Send your suggestions to biz@starhub.com.
been an insightful journey to understand our SMBs’ pain points and to uncover how Next-
Gen NBN can be applied to benefit them.
Based on our findings, our first priority is to focus on our core competence and build a
comprehensive suite of network services customised for SMBs. We will soon be able to
provide island-wide (ultra high speed) coverage for SMBs at a competitive price point.
Also, being the first few countries in the world to embark on the Next-Gen NBN, we expect Get the very latest in smartphone technology
there will be a strong influx of retail service providers (RSPs). Our plan is to partner with
reputable, industry-leading RSPs to consolidate and deliver the best-of-breed SMB
solutions. This is a win-win partnership and we can jointly accelerate our go-to-market
HUB
strategies. STAR IVE
US
EXCL
From our perspective, the Next-Gen NBN is not just a technology enabler but a business
transformer. It gives SMBs the freedom and creativity to explore a brand new way of doing
business. At StarHub, our role is to work hand-in-hand with SMBs to help them gain a
competitive advantage by harnessing the full potential of the Next-Gen NBN.
Will there be any operational changes to StarHub this year?
With the creation of the Commercial Sales unit as an independent business unit in 2009,
our core strategy is to focus on customer centricity. To make this happen, we have made Sony Ericsson Vivaz™ Motorola Milestone™ BlackBerry® Storm2
significant investments in manpower, skills enablement and building new touch points to Capture all the action in HD Simply the smartest Get the big picture
enhance the overall customer experience.
Record spontaneous moments and memories Milestone’s Android 2.1 operating system A BlackBerry that juggles business and
One of the first things we have done is to launch our Top SMB Account Program where we in HD quality and crisp high resolution for a lets you get cutting edge multimedia at your pleasure effortlessly! Get functions like
have a dedicated team of highly-qualified account managers to service our premier real-life video experience. finger tips. Push Mail, Organiser and BlackBerry
customers directly. This gives us the opportunity to build trusted relationships with them maps in a touch phone with easy access
and explore new ways to serve them better. • Dedicated video key for instant HD video • One of the world’s thinnest QWERTY to social networking sites.
capture sliders with 3.7” high resolution
In our effort to develop new touch points, we have created BizShop which is a 24/7 online widescreen • Next Generation SurePress Technology
• 3.2” widescreen for easy video review
portal where customers can procure new services or re-contract their existing services
• Upload via Wi-Fi to YouTube™ and Picasa • Powered by Android™ 2.1 from Google™ • Increased onboard memory
themselves. This reduces the need to call our Business Hotline or visit our retail outlets to
perform routine transactions thereby saving time and boosting productivity. in high resolution • DVD-quality video recorder with quick and • BlackBerry Handheld Software 5.0
• 8.1-megapixel camera easy playback • Wi-Fi enabled
In our long term commitment to customer centricity, we have also set up a customer • 5-megapixel autofocus camera
service excellence panel comprising leaders from the various business disciplines -
products, marketing and customer care - to analyse the pulse of SMB customers and
provide strategic guidance. With these solid platforms in place, we are confident we can
deliver a differentiated customer experience and achieve our goal to be the one-stop info-
communications partner of choice for SMBs in Singapore. Subscrible to our new services by calling StarHub Business Hotline at 1800-888-8888 or email biz@starhub.com.

Teh Chong Mien
Vice President,
Commercial Sales
Chong Mien has over 20 years
of local and regional IT experi-
ence ranging from platform,
software and system integra-
tion. Prior to joining StarHub,
Chong Mien held various
senior management positions
in sales management and
business development with
reputable MNCs such as
Oracle China/ASEAN, Sun
Microsystems Asia South and
IBM Asia Pacific. Also, he was
a Vice President (Sales) in
Cornerstone Asia, a home-
grown Business Analytics
company with Asia Pacific
presence.
2 3
Next-Gen NBN will revolutionise businesses
CClose
Up
The Next Generation Nationwide Broadband Network (Next-Gen NBN) is the wired network of the Next Generation National Info-communications
and Infrastructure (Next-Gen NII). It will provide nationwide ultra high-speed broadband access to transform Singapore into an intelligent global
city powered by info-communications.
Interview with Teh Chong Mien The entire nation will be wired in by 2013, reinforcing Singapore’s status as an info-communications hub and opening doors to economic opportunities,
business growth and social vibrancy.
Recently, Teh Chong Mien joined StarHub to head up the Commercial Sales Business
Businesses and households will enjoy broadband speeds that are 10 times faster than what’s available today. In turn, open access to the
Division, with direct responsibilities in telesales, field sales and channel sales. He shares
Next-Gen NBN will spur retail service providers to develop and deploy new, innovative services and applications for businesses, schools and
with BizEdge what to look out for, from StarHub this year.
homes, and make the broadband market more competitive.
With the Next-Generation Nationwide Broadband Network Such new developments will transform our lifestyles and revolutionize business. Companies will be able to boost operational efficiency and
(Next-Gen NBN) launching this year, what can Small-Medium increase revenue through bandwidth-intensive options such as cloud computing and high definition video conferencing. For example, the latter
Businesses (SMBs) expect from StarHub? will generate more real time collaboration from home and remote sites. Businesses will benefit from greater interaction with partners and customers
around the world without incurring the usual costs of time and travel. They will be able to achieve higher productivity at lower incremental costs.
With the initial conception of the Next-Gen NBN, we were extremely excited with the vast
potential of the new network to transform the landscape of SMB. Right now, we have been
driving Next-Gen NBN awareness to SMBs and gathering ground feedback. To us, it has Tell us about the Next-Gen NBN services you’d like to see from StarHub! Send your suggestions to biz@starhub.com.
been an insightful journey to understand our SMBs’ pain points and to uncover how Next-
Gen NBN can be applied to benefit them.
Based on our findings, our first priority is to focus on our core competence and build a
comprehensive suite of network services customised for SMBs. We will soon be able to
provide island-wide (ultra high speed) coverage for SMBs at a competitive price point.
Also, being the first few countries in the world to embark on the Next-Gen NBN, we expect Get the very latest in smartphone technology
there will be a strong influx of retail service providers (RSPs). Our plan is to partner with
reputable, industry-leading RSPs to consolidate and deliver the best-of-breed SMB
solutions. This is a win-win partnership and we can jointly accelerate our go-to-market
HUB
strategies. STAR IVE
US
EXCL
From our perspective, the Next-Gen NBN is not just a technology enabler but a business
transformer. It gives SMBs the freedom and creativity to explore a brand new way of doing
business. At StarHub, our role is to work hand-in-hand with SMBs to help them gain a
competitive advantage by harnessing the full potential of the Next-Gen NBN.
Will there be any operational changes to StarHub this year?
With the creation of the Commercial Sales unit as an independent business unit in 2009,
our core strategy is to focus on customer centricity. To make this happen, we have made Sony Ericsson Vivaz™ Motorola Milestone™ BlackBerry® Storm2
significant investments in manpower, skills enablement and building new touch points to Capture all the action in HD Simply the smartest Get the big picture
enhance the overall customer experience.
Record spontaneous moments and memories Milestone’s Android 2.1 operating system A BlackBerry that juggles business and
One of the first things we have done is to launch our Top SMB Account Program where we in HD quality and crisp high resolution for a lets you get cutting edge multimedia at your pleasure effortlessly! Get functions like
have a dedicated team of highly-qualified account managers to service our premier real-life video experience. finger tips. Push Mail, Organiser and BlackBerry
customers directly. This gives us the opportunity to build trusted relationships with them maps in a touch phone with easy access
and explore new ways to serve them better. • Dedicated video key for instant HD video • One of the world’s thinnest QWERTY to social networking sites.
capture sliders with 3.7” high resolution
In our effort to develop new touch points, we have created BizShop which is a 24/7 online widescreen • Next Generation SurePress Technology
• 3.2” widescreen for easy video review
portal where customers can procure new services or re-contract their existing services
• Upload via Wi-Fi to YouTube™ and Picasa • Powered by Android™ 2.1 from Google™ • Increased onboard memory
themselves. This reduces the need to call our Business Hotline or visit our retail outlets to
perform routine transactions thereby saving time and boosting productivity. in high resolution • DVD-quality video recorder with quick and • BlackBerry Handheld Software 5.0
• 8.1-megapixel camera easy playback • Wi-Fi enabled
In our long term commitment to customer centricity, we have also set up a customer • 5-megapixel autofocus camera
service excellence panel comprising leaders from the various business disciplines -
products, marketing and customer care - to analyse the pulse of SMB customers and
provide strategic guidance. With these solid platforms in place, we are confident we can
deliver a differentiated customer experience and achieve our goal to be the one-stop info-
communications partner of choice for SMBs in Singapore. Subscrible to our new services by calling StarHub Business Hotline at 1800-888-8888 or email biz@starhub.com.
 Enhance business productivity at lower cost.
Office Zone
What is Office Zone?
Imagine turning your office into an unlimited free mobile call zone
– make as many phone calls or video calls, and send as many SMS
messages as you like – as long as you are “ in the zone ” ! With
Office Zone, you can contain the cost of communication and still give
your employees the added mobility within their work environment.
StarHub is the first in the world to bring you the innovative commercial 3G
Femtocell service which allows you to make unlimited mobile calls and
SMS within the designated call zone as long as you have a 3G StarHub
Mobile line and 3G phone.
Connecting to Office Zone
The Office Zone service uses the ADSL network in your office. The
Office Zone is plugged into a router which is connected to an ADSL
network point. Once that is done, you can start using your mobile
phone to make free local voice or video calls and SMS. You can register
up to 10 StarHub Mobile postpaid numbers to
enjoy the service, and up to 4 employees can
make free calls or sms simultaneously.

Office Zone Trial

Sign up today and try Office Zone FREE for
3 months. All you’ll need is:
1) 4MB ADSL, ELL or Digital Leased Line
2) BRN StarHub Mobile postpaid 3G Plan and
3G mobile phone
2010 is set to become an exciting year for StarHub as the long-anticipated Next-Generation
3) A router with an available port (for connecting
Nationwide Broadband Network (Next-Gen NBN) will be launched. Not only will we be able to
Office Zone) MAY 2010 leverage on the new ultra-high speed broadband network to deliver more innovative, cost-
Other users on the Office Zone will need to effective services to our business customers, but also expand our reach to service corporate
have StarHub 3G plans and 3G mobile phones. customers across the island over the
next few years. There is good potential
IN THIS ISSUE for us to offer more comprehensive
cloud-computing services and even
So, sign up for an Office Zone Free Trial today at www.starhub.com/officezone Pg 1 IN A NUTSHELL Internet Protocol Television (IPTV)
StarHub’s Head of Sales solutions. Right now, we are all geared
introduces a range of new and up for the launch and I’m certain you will
Roam the World with StarHub enhanced services for hear more about our new initiatives in
Enjoy savings when you travel with Conexus Mobile Alliance businesses. due time.
50% off SMS & GPRS Enjoy 50% discount^ off prevailing charges on your SMS and GPRS roaming usage when
In the meantime, we continue to
you select our Conexus Mobile Alliance partners in selected countries.
enhance our mobile TV services and
Surf all you want for less Heavy GPRS users can now enjoy business savings! Usage charges are capped at a maximum of $15 per day# (based Pg 2 UPCLOSE have introduced an enhanced mobile TV
on Singapore time stamp) so you can surf all you want and not worry about the bill. StarHub’s Vice President, application that provides users with
Commercial Sales, talks to easy-to-use features. The features
Log onto our preferred Conexus Mobile Alliance partners to enjoy more savings while you roam! Participating partners are:
BizEdge about his plans to include a Picture-in-Picture mode that
Hong Kong – 3 / Hutchison / 3DualBand Malaysia – DiGi* better serve Small-Medium offers fast channel launches and rapid
Businesses (SMBs). channel switching, on-screen settings
Indonesia – Indosat Philippines – Smart controls and an integrated TV guide for
greater convenience to access 25
Japan – NTT DoCoMo Taiwan – FarEasTone / KG Telecom StarHub TV channels, including the perennially popular TVBJ, TVBSNews, The History Channel and
Pg 3 IN FOCUS
E! Entertainment. Coupled with the continual enhancement of our mobile broadband network, you
Find out how Next-Gen NBN
Korea – KTF Thailand – True Move will be able to enjoy a better mobile TV and online surfing experience with higher download
will revolutionise businesses. speeds than ever. If you have yet to experience mobile TV, we recommend you give it a try by
Macau – Hutchison+ Vietnam – Vinaphone downloading the free mobile TV application from our Gee! portal or SMS <LIVETV> to 6757.

HOT GADGETS On a different note, we recently launched a unique

Three exciting smartphones convergent service called Office Zone, a spin-off of
Up to 25% off Asia Zone Calls
for work and play. our Home Zone service introduced in November
Call China from Australia; or India from Hong Kong; or any country listed in Asia Zone and enjoy up to 25% off overseas roaming call charges 2008. Office Zone employs a 3G femtocell device that
with StarHub Mobile! Check out www.starhub.com/roaming for Asia Zone listings. connects a user’s 3G mobile phone directly to a
broadband router in the office enabling users to make
Pg 4 NEW SERVICES voice and video calls, and send SMSes over our fixed
Whether you are travelling overseas or visiting Singapore, staying connected to your business has never been easier! StarHub Mobile’s broadband network. You can learn more about Office
Two new money-saving
MICA (P) 200/04/2010

competitive roaming rates make overseas roaming easy and affordable at over 220 destinations. Zone in the next few pages.
services to promote business
productivity.
# For Pay-As-You-Roam subscribers, GPRS charges are capped at $18.
*
^ Promotional discount is valid till 30 June 2010. + $15 daily cap is not applicable to Macau-Hutchison due to regulatory restrictions. 50% discount is not applicable to Malaysia. Finally, in this issue, you will read about our latest
smartphones, including the Motorola Milestone
(exclusive to StarHub), the BlackBerry Storm 2 and
the Sony Ericsson Vivaz, that help you to multi-task
Subscrible to our new services by calling StarHub Business Hotline at 1800-888-8888 or email biz@starhub.com.
more efficiently on the go. Ng Long Shyang
Head, Sales
4 1