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INVESTING IN FUTURE
SOURCES OF GROWTH
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Petroleum Business
SK Energy provides the energy that people need most to sustain their lifestyles and
pursues a "Total Energy Provider." We are fortifying our leadership in the Korean refining industry
through innovative marketing business models and commitment to customer satisfaction.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
33.6%
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Operating Income from _ LPG
LPG Business Despite the release of LPG-powered compact and hybrid vehicles, the year 2009 was a very
(KRW in billion)
challenging year for LPG industry due to unfavorable market conditions such as the decrease of LPG
2007 32.5 demands led by economic recession, government-led lowering of entrance barriers, price-cutting
pressures by taxi operators and handicapped institutes, and investigation of price-fixing by Fair Trading
2008 54.0 Commission.
To overcome the difficulties and lay the groundwork for sustainable growth, SK Energy has focused on
2009 43.8 securing solid LPG imports channels and enhancing sales network competitiveness. And the Company
transferred the operation of low-profit gas stations in the regions to SK Gas. These efforts boosted our
operating profit and fortified our market leadership in the LPG business despite sluggish sales revenue.
Our major plans for 2010 include securing long-term competitiveness and enhancing marketing
capabilities in this business. The LPG industry is anticipated to face rapid market changes such as
government-led energy diversification, fiercer competition and the expansion of alternative energy
sources and hybrid vehicles. Based on market insight, SK Energy will preemptively cope with these
market changes and continue to establish a solid market leadership position.
5.5%
SBS PMA surpassed 30 thousand tons in the domestic market for the first time in this business. The
domestic asphalt market grew approximately 21% over the previous year thanks to the expansion of
SOC investments led by the increase of governments’ public expenditure. Our sales volume in the
domestic market also soared 135 thousand tons, or 20%, year on year to 810 thousand tons in 2009.
Overseas sales volume reached 1.7 million tons on the strength of stable demands for asphalt in China
and development of new markets such as Southeast Asian and Oceanian countries. Meanwhile, we
established a joint venture in Xiamen, Fujian, China, in order to expand marketing activities.
SK Energy will leverage its stable supply capabilities, outstanding product quality and services to
remain Korea’s top domestic seller and exporter of asphalt. To this end, the company will strengthen
its marketing network and expand business areas to run the entire value chain, from production and
trading to sales in China, the main target, along with Southeast Asian and Oceanian countries. The goal
is to steadily increase the company’s presence in the Asia-Pacific region.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
_ Special Story
SK Energy expects revenue from the Equate contract to be around KRW2 billion while
the BSR project will be worth about KRW95 billion. The company has leveraged 47
years' experience in running refineries and petrochemical plants to build a business
model of exporting know-how.
Our technology export started in 1998 with Formosa, a Taiwanese company. Since
then, the business expanded into Singapore-based JAC in 2007 and Indonesia- Kuwait
based PT Pertamina in 2008. Total annual sales in this business have increased from
KRW25 billion in 2007 and KRW30 billion in 2008 to KRW45 billion in 2009, and are
expected to continue to rise going forward.
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Petrochemical Business
Market conditions in petrochemical business are anticipated to be weak in 2010
due to newly constructed and expanded petrochemical facilities. SK Energy will focus on
expanding sales network in the domestic petrochemicals market and diversifying
export markets based on world-class cost competitiveness and superior quality.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
2007 7,617
2008 8,445
2009 8,928
_ Aromatics
The aromatics segment is characterized by a free flow of imports and exports globally; and domestic
prices closely follow international prices. SK Energy produces benzene, toluene, xylene, para-xylene,
ortho-xylene, styrene monomer, and cyclo-hexane. Despite the curbed demand due to fluctuations in
crude oil prices and fierce competition caused by excessive supply, the Company managed to sell 5.39
million tons of aromatics in addition to supplying internal requirements in 2009.
_ Performance Chemicals
SK Energy was Korea’s first company to produce solvents. Today, it is the nation’s largest performance
chemicals maker thanks to its untiring R&D efforts. The Company has continued to develop solvents
9,660.8
that are safer in the workplace and friendlier to the environment. The product lineup now spans more
than 95 different grades. To leverage its know-how and technical expertise, SK Energy established KRW billion
a joint venture in China, Asia’s largest solvent market, as a platform for local solvent production and
marketing. SK Energy sold more than 870 thousand tons of performance chemicals in 2009. The
Company will continue to meet customer needs for product and applied technology support while
keep upgrading customer services through building an e-marketing system and visiting customers.
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Factory Operation Rate of
Petrochemical Business in 2009
Ulsan Complex
92.95%
Incheon Complex
85.90%
_ Polymers
Our polymer business spans the production of linear low-density polyethylene, high-density
polyethylene and polypropylene. Combined sales amounted to 860 thousand tons in 2009. Polymers
widely used in the automotive, electronics and communications industries are also readily found in
everyday life, in everything from toothpaste tubes and stationery products to food containers.
New products have been developed to improve competitiveness and make inroads into the high-
value-added end of the polymer business. Competitiveness in China, the world’s largest polymer
importer, has been also improved by reinforcing the local marketing network. New customer value
will be created by offering online information and improving technical as well as financial support
-----Butadiene 1%
-----Ethylene 2%
programs and customer services.
-----OX 3%
-----Propylene 5%
_ Performance Rubber (EPDM)
-----PP • PE 10%
SK Energy produces ethylene propylene diene monomer (EPDM), which features outstanding
resistance to weathering, heat and ozone. As the steady growth in sales of automotive and industrial-
-----SM 10%
use rubber parts has been driving demands for this value-added synthetic rubber, SK Energy upgraded
and restarted its idle EPDM plant in May 2006. The Company sold 25 thousand tons of EPDM in 2009.
-----*Others 14% Sales and profits from this business unit will be boosted by invigorating the operation of EPDM plant
and seizing more business opportunities at home and abroad.
-----PX 20%
_ I/E Material
Separators are essential materials in the production of rechargeable batteries, and SK Energy is Korea’s
-----BTX 35% first company to develop and produce the inter-electrolyte materials needed to make these separators.
Mass production on Line 1 began in November 2005. The lithium-ion battery separator (LiBS) market
Sales Breakdown by continues to grow with the spread of notebook PCs and mobile phones, and SK Energy started up
Product in 2009 the second production line in 2007 and the third production line in August 2009. The fourth and
fifth production lines will be run during 2010. Our ongoing technology development and aggressive
* Others include Solvents, H-RPG, NCB, Butene-1,
MTBE, CHx, etc.
marketing will help to boost sales in this business.
* LiBS : Lithium-ion Battery Separator
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
_ Special Story
SK Energy’s advanced
catalyst technology moves the world.
Catalyst technology is essential in chemical engineering. Processes are defined
by the catalysts they use, and catalyst performance is an important factor in
determining overall process performance.
SK Energy has long understood that catalyst technology acquisition is vital for
business success. Thus, the company has continued to hone related skills since
1985, when the first technical support center was launched. In 2004, the Catalyst
Laboratory was established as a "center of excellence" (COE) unit dedicated to the
development of catalyst technology.
ACO is an innovative new catalytic cracking process for producing light olefins
and BTX from a predominantly paraffinic stream, such as straight-run naphtha.
This process yields higher light olefin with a controllable propylene/ethylene ratio,
and holds great promise as a replacement for conventional thermal cracking.
The process has also attracted attention as a green technology that can reduce
the amount of CO 2 emissions by up to 20 percent. SK Energy, using its proprietary
catalyst and process, pioneered the world’s first catalytic naphtha cracker for
commercial use, and a demo plant is scheduled to start up in 2010.
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Exploration &
Production Business
Our involvement in overseas resource development projects continues to grow. As of the end
of 2009, we are participating in 33 oil and gas blocks in 16 countries as well as 4 LNG projects,
and our proven oil equivalent reserves stand at 503 million barrels. Our daily equity share in
10 production blocks in 8 countries averaged 41 thousand barrels of oil and gas in 2009.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
2007 22,000
2008 26,000
2009 41,000
503.0
also strive to activate the Yemen LNG project which started the production in the second half of 2009
and Peru LNG project scheduled to begin the production in the second half of 2010.
Additionally, SK Energy will continue to nurture specialists in E&P business, find more business million barrels
opportunities and acquire operation experiences to enhance E&P competency. Other focuses in 2010
include efficiently managing existing production blocks, participating in new attractive exploration
projects and pursuing mergers and acquisition. SK Energy will maintain its goal of continuously
realizing high returns on E&P investments.
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Coalfield Development
(as of the end of 2009)
Production
4 coal mines
Exploration
4 coal mines
Investment in China
1 coal mines
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
_ Special Story
Asia-
SK Energy succeeds in exploring natural Oceania
Bangko
INDONESIA
Northeast Madura I
WA 34R
SK Energy succeeded in trial prospecting 7,500 barrels of crude oil and 4 million cubic feet AUSTRALIA
of gas from the Wahoo field on the BM-C-30 mining block on April 7, 2009. The Wahoo field
is a crude oil deposit in the rock salt understructure of the BM-C-30 mining block. Two
trial drillings, conducted in October 2008 and November 2009, confirmed the existence of
UNITED STATES
crude oil reserves, and the test production was conducted in the first-discovered oil well.
Iberia North
The BM-C-30 mining block is an offshore mining area located at the Campos Basin off the North & South
coast of Espirito Santo. SK Energy has explored this area since November 2004. Along with
SK Energy, US petroleum developer Anadarko Petroleum, US Devon Energy and India's SSJN-5
America
CPO-4 CPE-5
IVW are participating in the exploration of BM-C-30, while BP is expected to join. COLOMBIA
BM-BAR-3
Block8
The Wahoo well is producing light crude oil (31-degree API gravity). We expect this well BRAZIL
Z-46
PERU
Block56
will be capable of producing more than 15,000 barrels of oil per day. We now plan to move Peru LNG
Block88 (Camisea)
BM-C-32
to another Wahoo well discovered in November 2009 to conduct a second drill-stem test. BM-C-30
BM-C-8
The trial prospecting met success four years after the exploration contract was concluded.
Lead stakeholder Anadarko Petroleum estimates that the Wahoo field has a gross
resource potential of more than 300 million barrels of oil. SK Energy, along with the other
partners, will conduct an additional estimate to determine the oil reserve more precisely.
SK Energy has participated in the BM-C-8 block, which has produced about 7,000 barrels Issaouane North Zaafarana
of crude oil per day since July 2007, and in the BM-C-32, in which trial drilling confirmed
ALGERIA
LIBYA
EGYPT Qatar LNG Oman LNG
QATAR
NC174
crude oil deposits in December 2009. Block51OMAN
YEMEN
Yemen LNG
CI-01
Africa
CI-11 EQUATORIAL Area D
GUINEA
Majunga
MADAGASCAR
3/27a
9/2b
9/6 9/2c
Captain
Block8
Zhambyl
UNITED
KINGDOM
KAZAKHSTAN
Europe &
Central Asia
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Lubricants Business
The lubricants business maintained growth in sales volume in 2009, despite challenging
market environments. The value of our ZIC lubricant brand is well recognized as
demonstrated by its top ranking on various domestic customer surveys.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
No.1
The lubricants business was demerged from SK Energy as of October 1, 2009 to set a solid
foundation for growth by arranging specialized business infrastructure and efficiently executing
strategies. This business will be operated by a new company SK Lubricants.
Continued global economic recession and sluggish growth of automobile industry since 2008
has been unfavorable conditions for our lubricants business. Sales revenue and profits decreased
compared to the previous year due to the downturn of product prices and margins. Meanwhile, our
sales volume increased 10% year on year even though the market size decreased 10% during the same
period, which represented our competitiveness and growth potential.
The value of the ZIC brand is widely recognized in Korea. This line of lubricants has been ranked first in
Korea's Power Brand Survey for the past ten years; was named a “super brand” at the Brand Olympics,
sponsored by the Institute for Industrial Policy Studies; and received the Korean government’s Green
Management Award. In overseas markets, aggressive sales promotion in Russia increased ZIC brand
recognition to 60 percent. Competing shoulder to shoulder with world's leading brands, the ZIC has
the third largest market share among the imported lubricants in Russia. The Company is also striving to
grow sales and market position through proactive localization strategy in China.
Export volume expanded by 10 percent year on year to over 300 thousand barrels in 2009, showing a
steady upward trend. Particularly, local sales in China exceeded 100 thousand barrels in 2009, and the
Company also started the OEM-based supply of lubricants to General Motors through tall processing
in the US since May 2009.
Our base oil business experienced a slump in sales and profits in the first half of 2009 due to
unfavorable market conditions. However, in the second half, operating performance has been rapidly
restored thanks to our continued efforts for improving profitability and increasing demands for high-
900.1
quality base oil products in the global market led by the recovery of global economy. Demands for
fuel-efficient and environment-friendly engine oil products are stably increasing in the US, Europe and KRW billion
Japan, which will deliver more opportunities to the Company, the world’s largest high-quality base oil
producer and provider.
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Export Growth of
Lubricants in 2009
10%
_ Business Plans and Strategies for 2010
Business conditions in 2010 are anticipated to be as difficult as those in 2009. Because strong Korean
Won is a major factor contributing to pressures on our business that more than 70 percent of sales are
generated through exports and high oil prices raise production costs. However, we will be committed
to overcoming challenging market environments and emerging as a leading company in this business
by enhancing our foundation for current and future growth.
In the lubricants business in which export sales accounts for 50 percent, sales growth for premium
synthetic motor oil products such as ZIC XQ and ZIC OW series will further SK Energy’s position as the
Korean market leader. Sales growth for ZIC XQ and other premium synthetic motor oils will further
SK Energy’s position as the Korean market leader. At the same time, SK Energy will prepare for global
prominence through continuously expanding overseas sales in Russia, China and Pakistan.
As for base oil business, the priority in 2010 is to boost supply to meet increasing customer demands
through revamping existing facilities and building new facilities. The Company will also consolidate
partnerships with major clients at home and abroad to effectively respond to entrance of late comers
and pursue new business models continuously.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
_ Products
Diesel
Atmospheric
residue from
hydro-cracking
YUBASE 2
#3
Depressurized #1 Wax
distillation YUBASE L3
No.1 LBO Distillates isomerization process
process
YUBASE 6
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Technology Business
Based on more than 40 years of accumulated experiences and expertise in the energy
business, SK Energy provides customers with the very best technology services. Sales
from technology business rose by over 35% year on year in 2009.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
Sales Growth of
Technology Business in 2009
35.5 %
>
In 2009, the Technology Business unit concentrated on stably creating profits in the domestic market
and securing mid-/long-term growth momentum in oversea markets. Particularly, expansion of global
network and marketing activities have been stressed for additional inroads to our strategic markets
such as Asian, the Middle Eastern, African and South American countries. As a result, SK Energy signed
a contract to provide operation and maintenance (O&M) services for the first refinery plant in Vietnam
with Binh Son Refining & Petrochemical Co., Ltd. (BSR) on September 15, 2009.
This project with a total volume of US$66 million is expected to pave the way for activating our
technology business in Southeast Asia and acquiring more O&M projects in the global market. Backed
by this BSR project and an additional O&M service contract with Kuwait-based Equate, Technology
Business unit achieved KRW45.4 billion in sales and KRW11.9 billion in operating profit in 2009.
The global O&M market is expected to rapidly grow in 2010 because a lot of projects to build or
expand refinery and petrochemical plants are being promoted in both the Middle East and developing
countries. To meet increasing demand for O&M services in the global market, the Company will put
more emphasis on overseas technology business in 2010.
In the mid-/long-term, our O&M services will be expanded and diversified into high value-added
areas such as LNG, E&P and project management consulting businesses. The ultimate goal is to lay the
foundation for stable growth and achieve a dominant position in the global O&M market. At the same
time, efforts will be made to grow sales and improve profitability through global business partnerships
and continuous management innovation.
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Research & Development
The SK Energy Institute of Technology (SKEIT) increases the competitiveness of core
businesses through technology innovation and creates future growth drivers for the
energy and petrochemicals areas to realize its "technology-driven company" vision.
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BUSINESS OVERVIEW
CORPORATE GOVERNANCE SOCIAL RESPONSIBILITY MANAGEMENT’S DISCUSSION & ANALYSIS AUDIT REPORT
Investments in R&D
(KRW in billions)
2009 860.3
2008 791.5
2007 851.7
In 2009, great emphasis has been placed on the enhancement of the R&D management process to
accelerate technology development. To this end, systematic task operation, continuous innovation
and capitalization of developed technologies have been mainly implemented. Other focus was on the
development of new growth engines for sustainable future.
SK Energy has been a driving force for Korean economic growth by providing a stable supply of energy.
The Company is committed to creating future growth drivers in the energy and petrochemicals
areas to contribute to national energy security. SKEIT is leading the development of technologies for
medium and large sized batteries, carbon dioxide recovery and reuse, clean coal energy, bio fuels, solar
cells, hydrogen energy and smart grid, which are core technologies in relation to the green business
and state-of-the-are convergence industry. With this technological leadership as a momentum, SK
Energy intends to emerge as a global leading energy company.
Technologies developed by SKEIT include the advanced catalytic olefin (ACO) process, C4 olefin
conversion technology and the GreenPol™. In 2009, SK Energy successfully completed a pilot plant for
the production of the GreenPol™ in order to advance the commercialization. The GreenPolTM made
from 40 percent carbon dioxide is a promising carbon conversion and utilization (CCU)✽ material that
does not emit toxic gas when burned. The commercialization is scheduled for 2013. Meanwhile, the
ACO process technology enables the reduction of energy use and carbon dioxide emissions in the
production of olefins by approximately 20%. The commercialization is scheduled for 2010.
(✽) CCU : Carbon Conversion & Utilization
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_ ACO : Advanced Catalytic Olefins
_ LiBS : Lithium-ion Battery Separator
_ FCCL : Flexible Copper Clad Laminate
_ Opportunity Crude : Substandard crude oil
with alien substances
In the new and renewable energy segment, SKEIT focuses on technologies for medium and large
sized batteries, clean coal energy, bio fuels and hydrogen energy. SKEIT was awarded a contract for co-
development and supply of the battery systems for hybrid automobiles with a subsidiary of Daimler
Group in 2009, and the commercialization will begin in 2011. We were also selected as a leading
company for the Smart Transportation sector, one of the government-led Smart Grid pilot projects, in
2009. To this end, the world’s largest cutting-edge pilot plants will be completed by 2011. Clean coal
energy development is also being accelerated through cooperating with the Ministry of Knowledge
and Economy and POSCO. Meanwhile, the Company, Korea’s first and sole hydrogen station
technology developer, was selected as the leading company for constructing the Sangam Hydrogen
Station in 2009, and the completion is scheduled for 2010. Research on diverse bio fuels and solar cells
is also ongoing with the ultimate goal of developing next generation environment-friendly energies.
SKEIT also developed and commercialized advanced new materials such as lithium ion battery
separators (LiBS), flexible copper clad laminate (FCCL) and optical films. The Company's LiBS
technology, which was completed and commercialized in 2005 for the first time in Korea, represents
the third largest share of the global market. At the same time, the Institute is working on development
and expansion of proprietary technologies including FCCL and optical film. These technologies
significantly contribute to the localization of core parts and enhancement of competitiveness of the
domestic IT and electronics parts industry.
Other technologies under development include opportunity crude processing, premium asphalt,
and low distillate desulfurization in the petroleum segment, and ACO process, ALCO technology
and Nexlene™ in the petrochemicals. As such, SKEIT is taking a very significant role in boosting
the Company’s technology export and technological prominence by developing world-class new
technologies and products.
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BUSINESS OVERVIEW
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