Asian-Pacific Postal College

APPC Educate - Inspire - Motivate

Strategy Formulation & Execution

29thApril to 24 th May 2019
The four-week Strategy Formulation and Execution course will focus on E-
commerce and Business Expansion. The course is designed to help participants
think about the future role posts can have in what is a rapidly changing digital
environment. The course investigates issues such as Government policy, challenges
and market competition and discusses how these impact the strategy of the
national postal operator. The participants will have to formulate a comprehensive
E-commerce Strategy during a Special Workshop on E-COMMERCE Strategy being
held during the 3rd week of this course.

Strategy & Competitive

Advantage E-Commerce Marketing

Policy & Strategy Model

CEP & Logistics
Regulation creation
Postal Situation Financial Goal On-line Retail
Analysis Setting Strategy

Vision Outcome Analysis Best Practices

Ms. Yu Yan started her postal career in 1995, entered into the
International Business Departement in EMS China. From 2003 to
2004, she worked at the International Bureau of UPU, as the project
manager of EMS Unit, specializing in the Improver Program. Her
previous position before joining the APPU was the Director of the
Express Management Division at the Market Supervision Department,
State Post Bureau of China (P.R). Ms. Yu have strong desire and
enthusiasm, to build the experience and thoughts that she have
learned into the training material, to help member countries in the
Asia-Pacific region to better meet the demand of customers.
 Course Schedule

Week 2 Monday Tuesday Wednesday Thursday Friday

ThailandPOST Mail Operations of Logistics
Morning Retail Management
Strategic Thailand Post UPU Strategy Capabilities of
of Thailand Post
Thinking Thailand Post

Marketing Visit to Laksi Strategy and Summary of the

Afternoon UPS and DHL
Strategy Office and Call measurable program for
strategy
Centre outcomes Posts
Week 3 Monday Tuesday Wednesday Thursday Friday
E-commerce Postal role in e- Developing How do Posts select
E-Commerce
Morning Strategy Commerce business Solutions and different types of e-
Business Model partnerships Outcomes Commerce
Workshop
E-Commerce Visit to E-commerce
Cross –Border E- International
Afternoon fulfilment Laksi/EMS Mail fulfilment
Commerce Food Festival
services Centre services
Week 4 Monday Tuesday Wednesday Thursday Friday
Visit to BJC
Visit to Jim On Course SFE Final Course
Morning Thompson’s Logistics Presentations
Project Summary
House Company
Offsite Costing Cross –Border E- On Course SFE Final Graduation &
Afternoon & Pricing
Project Presentations Lunch
Exercise
Commerce

Breaks at 1000 and 1445 and lunch 1145-1315 (1145-1345 Fridays)

Text in Red – non-course sessions
Text in green – offsite to inspire innovative thoughts and external stimuli
Text in bold – sessions provided by external presenters
For information on dates and prices please contact admin@appu-bureau.org

Asian-Pacific Postal College

APPC Educate - Inspire - Motivate