Spss work

Business Research Project

Customer perception about soft drink
Hypothesis
In this research we have different variables and hypothesis .we use hypothesis to check
the relationship between independent and dependent variables. The value of alpha is .05
to formulate the hypothesis.

H0: There is no significant relationship between gender and consumption of coca cola.
H1: There is a relationship between gender and consumption of coca cola.

consumption of soft drink * gender Cross tabulation

Count

gender

male female Total

Chi-Square Tests
consumption of soft drink coca cola 39 13 52
Value df Asymp. Sig. (2-
pepsi 5 7
sided) 12

Pearson Chi-Square sprite12.606a 136 5 .050 18

Likelihood Ratio dew 12.346 96 1 .055 10

Linear-by-Linear Association 7up .738 71 1 .390 8

N of Valid Cases shezan 110 2 3 5

a. 7 cells (50.0%) have expected

other count less than
2 5. The minimum
3 5
expected count is 1.50.
Total 77 33 110

In this first cross step we are trying to find the relationship between gender and
consumption of coca cola .in ho we put the challenging statement to check the
relationship in this first step we taked decision based on p value if our p
Value is great than alpha which .05 than we don’t reject the null
Hypothesis so in this case we don’t reject the null hypothesis.

Ho: There is no significant relationship between gender and taste of coca cola.
H1: There is a significant relationship between gender and taste of coca cola.
 rating of coca cola taste * gender Cross tabulation

Count

gender

male female Total

rating of coca cola taste strongly agree 24 6 30

agree 35 18 53

neither agreed nor disagreed 12 4 16

disagree 7 4 11

strongly disagree 0 1 1

Total 78 33 111

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 4.581a 4 .333

Likelihood Ratio 4.737 4 .315

Linear-by-Linear Association 1.591 1 .207

N of Valid Cases 111

a. 4 cells (40.0%) have expected count less than 5. The minimum

expected count is .30.

In this step we reject the null hypothesis on the base of p value in this case our p value is
> than alpha so we don’t reject the null hypothesis.
H0: There is no direct relationship between age and consumption of coca cola.
H1: There is a direct relationship between age and consumption of coca cola.

consumption of soft drink * age Cross tabulation

Count

age

15-20 21-25 26-30 above 30 Total

consumption of soft drink coca cola 16 31 3 2 52

pepsi 5 7 0 0 12

sprite 2 13 3 0 18

dew 3 4 3 0 10

7up 1 7 0 0 8

shezan 0 5 0 0 5

other 0 4 1 0 5

Total 27 71 10 2 110

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 21.538a 18 .253

Likelihood Ratio 24.959 18 .126

Linear-by-Linear Association 2.388 1 .122

N of Valid Cases 110

a. 22 cells (78.6%) have expected count less than 5. The minimum

expected count is .09.

In this cross tab we check the relationship between consumption of soft drink and
customer age .with the help of hypothesis we don’t reject the null hypothesis on
the base of p value .in this case p value is > than alpha.
H0: There is no significant relationship between age and impact of advertisement on
purchasing decision.
H1: There is a significant relationship between age and impact of advertisement on
purchasing decision.

attraction of TV adds to buy coke * age Cross tabulation

Count

age

15-20 21-25 26-30 above 30 Total

attraction of tv adds to buy strongly agree 0 6 0 1 7

cokr agree 10 16 5 1 32

neither agreed nor disagreed 7 23 4 0 34

disagree 8 23 0 0 31

strongly disagree 3 3 1 0 7

Total 28 71 10 2 111

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)

Pearson Chi-Square 19.087a 12 .086

Likelihood Ratio 21.418 12 .045

Linear-by-Linear Association 3.601 1 .058

N of Valid Cases 111

a. 14 cells (70.0%) have expected count less than 5. The minimum

expected count is .13.
In this case we see the relationship between age and impact of advertisement on
purchasing decision. So in this case we also don’t reject the null hypothesis.
 H0: There is no relationship between packaging and purchasing decision.
H1: There is a relationship between packaging and purchasing decision.

consumption of soft drink * attraction of packaging Cross tabulation

Count

attraction of packaging

neither
strongly agreed nor strongly
agree agree disagreed disagree disagree Total
Chi-Square Tests
consumption of soft coca
8Value 17 df 19 Asymp.7Sig. (2- 1 52
drink cola
sided)
Pepsi 0 5 6 1 0 12
Pearson Chi-Square 23.740a 24 .477
sprite 1 9 4 3 1 18
Likelihood Ratio 29.895 24 .188
dew 0 2 4 4 0 10
Linear-by-Linear Association .765 1 .382
7up 2 4 0 2 0 8
N of Valid Cases 110
shezan 0 3 1 1 0 5
a. 29 cells (82.9%) have expected count less than 5. The minimum
otheris .09.
expected count 1 0 2 2 0 5

Total 12 40 36 20 2 110

In this last step of hypothesis we check the relationship between packaging and
purchasing decision. So in this last step we don’t reject the null hypothesis because in this
case our p value is > alpha. The value of alpha is .05.

consumption of soft drink

Cumulative Frequency
Frequency Percent Valid Percent Percent

Valid coca cola 53 47.3 47.7 47.7

pepsi 12 10.7 10.8 58.6

sprite 18 16.1 16.2 74.8

dew 10 8.9 9.0 83.8

7up 8 7.1 7.2 91.0

shezan 5 4.5 4.5 95.5

other 5 4.5 4.5 100.0

Total 111 99.1 100.0

Missing System 1 .9

Total 112 100.0

 usage

Cumulative
Frequency Percent Valid Percent Percent

Valid daily 54 48.2 48.2 48.2

weekly 23 20.5 20.5 68.8

socially 16 14.3 14.3 83.0

occasionaly 19 17.0 17.0 100.0

Total 112 100.0 100.0

Now we are interested to find out that how many customer consume coke drink .we can
easily check with frequency table in 112 customer 53 customer consume coke in spite of
other brand colas.12 customer consume papsi and and 18 customer consume sprite. On
the other hand we can also find that how many customers consume coke daily and how
many customers weekly. In the help of frequency table we can find that 54 customers
consume daily and 23 customers consume weekly.

using soft drink playing sports

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 6 5.4 5.4 5.4

agree 29 25.9 25.9 31.2

neither agreed nor disagreed 37 33.0 33.0 64.3

disagree 27 24.1 24.1 88.4

strongly disagree 13 11.6 11.6 100.0

Total 112 100.0 100.0

Now in this step we are inserting to find out the customer who consumes soft drinks
while playing sports. Out of 100% only 5.4 % customer are strongly agree that they
consume soft drink while playing sports. And 33% customer is natural and 11.6%
customer is strongly disagreeing to consume soft drink while playing sports.

using soft drink during eating fast food

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 46 41.1 41.1 41.1

agree 49 43.8 43.8 84.8

neither agree nor disagreed 12 10.7 10.7 95.5

disagree 4 3.6 3.6 99.1

strongly disagree 1 .9 .9 100.0

Total 112 100.0 100.0

This table shows that how much customer consume soft drink during eating food .41%
out of 100% are strongly agree that they consume soft drink during eating food .10%
customer natural and .9% customers are strongly disagree to consume soft drink during
eating food.

using soft drink while partying

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 48 42.9 42.9 42.9

agree 45 40.2 40.2 83.0

neither agreed nor disagreed 11 9.8 9.8 92.9

disagree 6 5.4 5.4 98.2

strongly disagree 2 1.8 1.8 100.0

Total 112 100.0 100.0

.
This table shows that out of 112 customers 48 customers are strongly agree that they
consume soft drink while parting and 45 customers agree that they consume soft drink
while parting with friends. Out of 100% only 1.8% customers strongly disagree

satisfaction with price

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 9 8.0 8.0 8.0

agree 38 33.9 33.9 42.0

neither agreed nor

29 25.9 25.9 67.9
disagreed

disagree 25 22.3 22.3 90.2

strongly disagree 11 9.8 9.8 100.0

Total 112 100.0 100.0

Now we can check customer’s satisfaction level about soft drink prices. Out of 100%
only 8% customer satisfied with the prices of soft drink. And 33. % customer agrees with
the price of soft drink and 25% customer natural with the price of soft drink.0ut of 100%
9.8% customer strongly disagrees.
Satisfaction with quality

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 11 9.8 9.8 9.8

agree 52 46.4 46.4 56.2

neither agreed nor disagreed 34 30.4 30.4 86.6

disagree 15 13.4 13.4 100.0

Total 112 100.0 100.0

This frequency table shows the customer satisfaction with quality of soft drink. We can
find that how much % customer strongly agrees with the prices of soft drink. Out of
100% 9.8 % customer strongly agree and 46.4 % are agree and 13% disagree with the
price of soft drink.

rating of coca cola taste

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 30 26.8 26.8 26.8

agree 54 48.2 48.2 75.0

neither agreed nor disagreed 16 14.3 14.3 89.3

disagree 11 9.8 9.8 99.1

strongly disagree 1 .9 .9 100.0

Total 112 100.0 100.0

Now we are interesting to find out the taste of coca cola in respect to the customer
perception .we can easily find that out of 100%, 26.8% customer strongly agree with the
taste of coca cola and 48.2% customers agree 14.3% are natural and .9% customers are
strongly disagree with the price of coca cola.

rating of coca cola quality

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 24 21.4 21.4 21.4

agree 54 48.2 48.2 69.6

neither agreed nor disagreed 24 21.4 21.4 91.1

disagree 9 8.0 8.0 99.1

strongly disagree 1 .9 .9 100.0

Total 112 100.0 100.0

This graph shows that how many customer are strongly agree with the quality of coke
and how many customers are disagree and how much are natural.

attraction of packaging

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 12 10.7 10.8 10.8

agree 40 35.7 36.0 46.8

neither agreed nor disagreed 37 33.0 33.3 80.2

disagree 20 17.9 18.0 98.2

strongly disagree 2 1.8 1.8 100.0

Total 111 99.1 100.0

Missing System 1 .9

Total 112 100.0

This graph shows that out of 100% 10.7% customers are strongly agree with the
attraction of packaging of coke.17.9% disagree and 1.8% strongly disagree.

effect of coke on social status

Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 10 8.9 9.0 9.0

agree 27 24.1 24.3 33.3

neither agreed nor disagreed 44 39.3 39.6 73.0

disagree 24 21.4 21.6 94.6

strongly disagree 6 5.4 5.4 100.0

Total 111 99.1 100.0

Missing System 1 That 9

Total 112 100.0

Out of 100% 8.9% customer are strongly 24.1% 39.3% and 21.4 % agree natural and
strongly disagree.
 price sensitive people

Cumulative
Frequency Percent Valid Percent Percent

Valid yes 43 38.4 38.7 38.7

no 68 60.7 61.3 100.0

Total 111 99.1 100.0

Missing System 1 .9

Total 112 100.0

This table shows that out of 100% 34.4 percent customers are price sensitive 60% are not,
its mean if the price of coke increase by 2 Rs they would not switch of other brand.

age

Cumulative
Frequency Percent Valid Percent Percent

Valid 15-20 28 25.0 25.2 25.2

21-25 71 63.4 64.0 89.2

26-30 10 8.9 9.0 98.2

above 30 2 1.8 1.8 100.0

Total 111 99.1 100.0

Missing System 1 .9

Total 112 100.0

We are interesting to find out the customer age .out of 100%25% customer 15-20.63%
customers are 21-25 8.9% are 26-30 and 1,8%above 30 years.

house hold income

Cumulative
Frequency Percent Valid Percent Percent

Valid below 10000 47 42.0 43.5 43.5

10000 & 15000 20 17.9 18.5 62.0

15001 & 20000 14 12.5 13.0 75.0

20001 & 25000 3 2.7 2.8 77.8

25001 & 30000 8 7.1 7.4 85.2

30000 & above 16 14.3 14.8 100.0

Total 108 96.4 100.0

Missing System 4 3.6

Total 112 100.0

This table shows the customer house hold income.oyt of 100% 42.0 % customers are
below 10000 and 12.5% customers are 15001-20000 and just 14.3% customers have
above 30000 house hold income.

occupation

Cumulative
Frequency Percent Valid Percent Percent

Valid student 86 76.8 77.5 77.5

employee 15 13.4 13.5 91.0

business man 7 6.2 6.3 97.3

others 3 2.7 2.7 100.0

Total 111 99.1 100.0

Missing System 1 .9

Total 112 100.0

We can find the occupation of the customer whom we select in our research to find out
the perception about soft drink. 0ut of 112 .86 customer are student 15 are employee7are
business man and 3 other.

gender

Cumulative
Frequency Percent Valid Percent Percent

Valid male 78 69.6 70.3 70.3

female 33 29.5 29.7 100.0

Total 111 99.1 100.0

Missing System 1 .9

Total 112 100.0

In this last we can also find that how many males and females were selected in our
research. Out of 112 samples 78 customers are males and 33 customers are females.