INTRODUCTION:

Public Relations is as old as human civilisation. It has existed in one form or the
other. There are umpteen examples of its varied form, content and end use. An
ancient clay tablet, found in Iraq, told the Sumerian farmers how to grow better
crops. That was over 4000 years ago. The Arabian tales relate how the celebrated
Sultan Haroon-Al-Rashid used to wander about every night in disguise to see for
himself as to what the people really felt about his administration.

After all, what is Public Relations? It is to communicate to the public with a view
to changing their mind set in a certain direction. Also, its purpose is to create
goodwill for the communicating organisations, eventually leading to support from
the public. This support is a sine qua non for the success of the given organisation.
This is what great leaders, mentioned above, did.

Centuries of slavery beginning with the Mughal rule followed by the Englishmen
brought in its wake a new type of Public Relations on the part of the rulers as also
those spearheading the movement for Independence. The rulers tried to put forth
that they were working for the people of this country and that people should
cooperate in their continuance.

the present century the outstanding example of a master communicator is that of

Mahatma Gandhi. On 9th August 1942, he gave a call to the British rulers to quit
India. This resulted in hundreds of thousands of citizens coming out for their exit
once and for all. Within five years, i.e., 15th August, 1947, centuries of slavery
ended and India became independent.

A systematic and organised practice of public relations in India began with the
Indian Railways. The Great Indian Peninsular (GIP) Railways, for example,
carried on a campaign in England in the 20s to attract tourists to India. Within the
country, its Publicity Bureau introduced a travelling cinema which held open air
shows at fairs, festivals and other places. This Bureau also undertook extensive
advertising in newspapers and journals besides participating in exhibitions abroad
to popularise the Indian Railways and tourist traffic.
Public:
The word ‘Public’ refers to any group of people sharing a common interest Public
comes in in many forms and sizes. They have a multitude of the wants and desires
including their likes and dislikes, which are sometimes strong in dimentons.

Public Relations:
“PR means what it says-relations with the public. It is practically self defining
term. It aims to create and maintain confidence. It is a system of communication to
create goodwill. It produces that intangible quality or asset-goodwill and earns
credit for achievement.

Intriduction to Indian Railways:

Indian Railways (I R ) is the state- owned Railway Company of India, which
owns and operates most of the country's rail transport. It is overseen by the Ministry
of Railways of the Government of India. Indian Railways has one of the largest and
busiest rail networks in the world, transporting over 18 million passengers and
more than 2 million tonnes of freight daily. It is one of the world's largest
commercial or utility employers, with more than 1.4 million employees. The
railways traverse the length and breadth of the country, covering 6, 90 9
stations over a total route length of more than 63,327 kilometers (39,350 mi). As
to rolling stock, IR owns over 200,000 (freight) wagons, 50,000 coaches and
8,000 locomotives. Railways were first introduced to India in 1853. By 1947, the
year of India's independence, there were forty-two rail systems. In 1951 the systems
were nationalized as one unit, becoming one of the largest networks in the
world. IR operates both long distance and suburban rail systems on a multi-
gauge network of broad, metro and narrow gauges..
Facts:
• The total route length of Indian railway is approximately 63,000 kms.
• The first electric train was opened in February 1925 on Mumbai suburban
railway on Mumbai Victoria Terminus (VT) – Kurla branch line.
• As on 31st march, 20 0 4 the electrified route was 17,503 kms.
• The Indian railway is the largest in the Asia and second largest in the
world after the USSR.
• The total number of railway station in India is more then 7,000.
• The Indian railway operates approximately 7,525 trains’ daily covering
7,031 railway stations.
• The largest platform in India is at Kharagpur. The length is 2,733 feet. It is
situated in west Bengal.
• The longest railway tunnel is Konkan railway tunnel i.e. 65 kms.
• The longest rail bridge is across Godavari River. The length is 10,052 feet.
• The largest marshalling yard is at Mughalsarai.
• The third class in the Indian railway was abolished in 1974. Now there are
s even classes - AC-1s t, AC-2T, AC-3T, Sleeper, AC chair car, first class
and second class.
• Railway set up a fund in 1974 to give financial assistance to victims of
railway accidents.
PR in Indian Railways:

Public Relations (PR) is an activity very closely and inextricably

linked with the ethos of an organization. The PR Department of
Indian Railways has to handle
multifarious activities at a highly sensitive nature very short
notice emanating usually from the higher echelons of the
Organisation. PR thus has important ramifications for the entire
organization. For dealing with various issues involved therein, a
number of instructions have been issued from time to time.
However, difficulty has often been expressed about the correct
interpretation of the extant instructions. Hitherto, this has
involved a tedious and time consuming search through the maze
of extant instructions. The problem is further compounded in the
event of non-availability of such instructions, leading as it does to
confusion about the proper procedure to be followed along with
indecision and delays.
A pressing need has, therefore, been felt to put operative
portions of the relevant instructions on all subjects at one place in
the form of a Manual to enable new incumbents to learn quickly
and also facilitate various functionaries in their day-to-day
working, thereby obviating the need for searching and connecting
the relevant instructions on an issue and deciding their
applicability.
.
Public relations Department:
Communication and PR:

PR is the strategic model for communication. It is an attempt by information

persuasion and adjustment. One of the basic component of public relation is
communication. It is the basic tool in to system of human understanding.

The communication and interpretation and the communication and ideas

from an institution to the public and the communication of information, ideas and
the opinions from those public to the institute in a sincere effort to establish a
mutuality of interest and this achieves the harmonious adjustment of an institution
to its community.

7 Cs of Communication:

Credibility

Context

Content

Clarity

Continuity and Consistency

Channels

Capability

PUBLIC RELATIONS-
Public Relations is defined as ‘the art and science of managing communication between an
organization and its key constituents to build, manage and sustain its positive image.’

The MILESTONE in PUBLIC RELATIONS-

For the first time, an Indian, namely, J. Natarajan of The Pioneer, Lucknow, was appointed as
Deputy Principal Information Officer of central bureau of information. The Bureau also
formulated a policy in 1938 for release of government advertisements. As of now, the functions
of publicity and public relations and of broadcasting, television, advertising, films, publications
etc. are looked after by professionals. After Independence (1947), the Government of India set
up a full-fledged Ministry of Information and Broadcasting. This was a revolutionary measure in
the reorganisation of the information and public relations setup of the Central Government. All
the State Governments and Union Territories also have Departments of Information and Public
Relations.

Image Building of Danapur Division

Regular publication of the Press Release about achievements of the Division vis a vis positive
image building News in the major dailies.

Coordination and liaisoning with the Journalists of Electronic and Print Media.

Continues contact with Journalists and regular visit to the Press.

A system is being developed that the all departments submit their achievements directly to the
PR department in every 15 days/monthly basis so that a brief Press Release could be made and
published in the various newspapers for positive image building of the division.

Public Awareness

• A Banner and sticker was designed ,developed and displayed on the major stations and
in the bogies of the important trains of the Division for awareness of the passengers
• Reguler publishing the tickets checking results in the news paper.