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This coursework constitutes 20% of your A Level.
You must produce 2 pieces of work
1. A Language Investigation
2. An Informative Media Text
2500 – 3000 words for the whole folder
• The length of the investigation should be between 1750 and
2500 words, excluding data and appendices.
• The length of the media text should be between 750 and 1000
The folder is worth 80 marks

The aim of this coursework unit is to develop your ability to explore

and analyse language data through a variety of methods. You should
build upon the key concepts and ideas gained during the whole course of
your studies. You should also demonstrate expertise in areas of
individual interest.
The coursework folder will comprise two individual pieces of
• a language investigation
• a media text.


You must choose your own areas for study. You may choose an
area of study that has arisen from topics covered during your AS/A2
level course.

For example:
• studies of gender and representation;
• studies of the power of media texts;
• investigations of the language of new communication
• the language of children at play;
• historical changes in English over time.

However, you do not have to restrict yourself to the areas that have
been formally taught. Therefore, any area which throws up interesting
questions about language in use may be chosen.
You should:

• establish an appropriate context for language investigation

• use a variety of data collection methods
• transcribe spoken data where appropriate
• make sense of data using relevant linguistic methods and techniques
• evaluate and draw conclusions on the findings of the investigation
• present findings in an appropriate and accessible manner
• reference reading materials correctly.

Your study should contain the following sections, clearly labelled

and indexed:

• discussion of the reasons for choosing the focus of the study
• a hypothesis or research question (where appropriate)
• aim or aims.

• an account of the methodology chosen for data selection
• problems (if any) encountered during the collection process.

• analysis and interpretation of data using appropriate
linguistic concepts
• critical consideration of the relevant concepts / issues
surrounding the topic area
• analysis of the effects of key contextual influences upon the

Conclusion / Evaluation
• an evaluation of the success of the investigation including issues
relating to methodology, interpretation of the conclusions drawn
from the data and recommendations for further study (where
• a list of all sources used (paper and web-based).

Appendices - including all data collected.


You will use the broad subject focus of your language investigation to
produce a media text (e.g. newspaper or magazine article) highlighting
the language ideas and issues surrounding their chosen topic.

You must demonstrate:

• A conceptualised understanding of the language ideas

surrounding your chosen investigation topic.
• You must use your knowledge as the starting point for your
writing, producing a
• media text for a non-specialist audience.
• The media text does not have to reflect the findings of your
language investigation.
• In addition, you will be required to use a bibliography to identify
your preparatory reading material.
• It must be an informative media text for a non-specialist
Suitable media texts, based on investigation topics, could focus on:

• Men vs. women: who talks the most?

• How do children learn to read? A parents’ guide.

• What do your text messages reveal about you?

• From ‘perfect’ to ‘pukka’: how the language of food writers has

changed over time.

This list is not exhaustive and you have been given a huge list of
possibilities. You should choose whatever media text style interests
you, based on your investigation topic and your own interests and

In preparation for this writing you should study and revise these skills:

• the structures and conventions of the media text you have


• the evaluation and synthesis of complex ideas and concepts

from a range of specialised source materials

• editorial skills including paraphrase and summary, the control of

register and style, including tone and voice

• the re-presentation of complex, specialised source material for a

new audience, genre and purpose

• referencing skills

Question Length A01 A02 A03 A04 Total

Investigation 1750 - 20 20 10 50
Media Text 750 30 30
Total 2500 – 20 20 10 30 80
Mark A01 A02 Mark A03
Select and apply a Demonstrate critical Analyse and evaluate the
range of linguistic understanding of a range influence of contextual
methods to of concepts and issues factors on the production
communicate relevant related to the and reception of spoken
knowledge using construction and analysis and written language,
appropriate of meanings in spoken showing knowledge of the
terminology and and written language key constituents of
coherent, accurate using knowledge of language.
expression linguistic approaches
17-20 • Accurate and • Clear, perceptive 9-10 • Perceptive and insightful
perceptive linguistic understanding of a exploration of contextual
knowledge. judicious range of concepts factors.
• Systematic evaluative and ideas. • Analytical and
exploration of data • Conceptualised systematic interpretation
selecting appropriate discussion which of context in the light of
linguistic methods – illuminates data. language features
suitably tentative • Insightful methodology
conclusions drawn employed
13-16 • Appropriate and • Sound understanding 7-8 • Clear and sometimes
generally accurate of a range of language perceptive consideration
linguistic knowledge. concepts and issues of contextual issues/
• Uses linguistic surrounding the data. pressures.
methods in a • Developed discussion • Sound, occasionally
systematic way of ideas showing sensitive analysis and
– some evaluative some conceptualised engagement with
comment though not knowledge. context in the light of
consistent • Appropriate language features
methodology applied
with some insight.
9-12 • Some linguistic • Some awareness 5-6 • Some consideration and
knowledge and and understanding of understanding of
concepts and issues in
awareness. contextual issues/pressures
light of data.
• Applies and explores • A number of issues surrounding data.
some linguistic methods explored, demonstrating • Beginnings of awareness
– though not always the beginnings of better of the links between context
• convincing – understanding. and language features.
• Appropriate
beginnings • Attempts to engage with
methodology applied
of evaluative approach issues.
5-8 • Limited knowledge and • Limited number of 3-4 • Awareness of one or
understanding. concepts discussed relating two factors influencing
• Basic linguistic to data. the data – often broad and
methods applied – • Superficial descriptive in focus.
often not convincing in understanding of the • Some limited attempt
light of data. parameters of the to analyse contextual
topic/data. issues/pressures – often
• Inappropriate oversimplified
methodology utilised
1-4 • Rudimentary linguistic • Elementary 1-2 • Little or no attempt
knowledge. understanding of to explore contextual
• Linguistic methods language concepts issues/pressures surrounding
applied inaccurately or related to chosen data. the data.
not at all to chosen data • More knowledge than • Generalised, everyday
relevance. shown awareness.
• Flawed methodology • Likely to paraphrase/
chosen. summarise data content
0 • Nothing written • Nothing written 0 • Nothing written
Coursework Assessment Criteria: Original Writing
Marks AO4
Demonstrate expertise and creativity in the use of English in a range of
different contexts informed by linguistic study