Académique Documents
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04
Dear Avril,
As you already know, in order to continue to build on the results achieved over the last five years, the
AEF is in the process of setting up a Global AEF Academic Network of international academic experts
specialised on one or more of the issues covered in the database, e.g. advertising and children, self-
regulation and the relationship between food promotion and obesity.
This letter is to thank you for accepting to join the AEF Academic Network.
The AEF Academic Network will be the first global, structured network of academics working on the
above-mentioned issues. Members of the network will be selected on the basis of their significant
contribution to the debate, and will be invited periodically to:
The members of the AEF Academic Network will receive the following publications:
* AEF Academic Monthly: This monthly publication is specifically tailored for the members of
Academic Network and includes the following sections:
* Details on the documents added to the database the previous month introduced by a spotlight
note on the one that appear to be most interesting.
* A section reserved to articles, editorials, comments etc. written by members of the Academic
Network on issues related to advertising and children
* A "Forum" section open to the members of the Academic Network to liase with each other.
* AEF Annual Report: This publication is released at the end of every year and analyses the most
significant trends of the past year on issues related to advertising to children. It also reports the
activities carried out by AEF and its achievements
AEF will also post on its website your details - i.e., name, title, area of expertise and contact details -
with hyperlinks to your personal web page. With regard to this aspect, I would be grateful if you could
let me know the exact details that you would like us to publish on our website.
Finally, I would like to draw your attention once again to the fact that the participation in the AEF
Academic Network does not entail any cost for the academics and that only the academics who will be
entrusted with specific research will be paid honoraria on an ad hoc basis.
Francesca Fanucci
AEF Secretariat
Email sent by AEF to A Nash 10.8.04
Dear Dr.Nash,
The Advertising Education Forum would like to thank you again for joining
our Global Academic Network. We believe this Network will make a
significant contribution to the global academic discussion on this important
issue and we are very excited that you will be a part of this!
Finally, we are pleased to provide you with an update on the latest academic
work that has been entered into the AEF database. The complete database
directory, with 1,500 entries ca, will be sent to you shortly. We hope that
you will find this information useful and contact us if you have any
feedback or suggestions.
Thank you again for your interest and we look forward to hearing from you by
the end of September 2004.
Best regards,
Francesca Fanucci
AEF Secretariat
Note: with this email two attachments were sent – a “Welcome Pack” (which consists of Relevant
Articles on the AEF database) and a List of Academic Staff who are Members of the Network.
These two documents will be appended as separate attachments
Dear Avril,
As you may know, the Broadcasting Commission of Ireland (BCI) has drafted a Children's Advertising
Code, which contains a number of controversial provisions relating to broadcast advertising to children,
including:
'Programmes that are commonly referred to as such and/or have an audience profile of which over
50% are under 18 years of age.
'All children’s advertising for products or services coming within the recognised character of, or
specifically concerned with confectionery, must show an on-screen message on all children’s
advertising for confectionery products. For example, cakes, biscuits, sweets and chocolate'.
'Children’s advertising shall not portray or refer to celebrities, sports stars or children’s heroes, to
promote food or drink products, unless the advert is part of a public health or education campaign.'
As agreed at the Steering Committee meeting held in London on 23 June, the Advertising Education
forum (AEF) has organised an expert debate and has invited Dr. Michael O'Keeffe, Chief Executive,
BCI, to discuss the content of the BCI code and its future development at the first AEF Expert
Discussion entitled 'Advertising to Children and Media Literacy', which will take place on 21
September between 12.00pm and 1,15pm at 29 Cloth Fair, London. Also speaking will be
internationally-renowned expert on media and children Prof. David Buckingham, from the Centre
for the Study of Children, Youth and Media, London, who will outline the different views on
children's advertising literacy levels.
We are currently compiling the next edition of the AAN Quarterly. We would like to give all members
of the Academic Network the opportunity to contribute. If you have any articles or submissions that
you would like to make, please get in touch. For example;
Stephanie Lvovich
_______________________
Margaux Dupont
Email sent by K Pine to AEF 23.10.08 (in response to receipt of series of questions sent following
the immediately preceding message)
It's more complex than that. Whilst it's easy to cite the negative impact of advertising - materialism,
promoting consumption, creating dissatisfaction and greed in people and pester power in children - we
also have to recognise that advertising contributes to the success of business and industries and this
creates employment and prosperity.
see above
>
> 4. Please tell me if you agree or disagree with each of the following statements about advertising
(please indicate correct response):
>
> A) It promotes a wider range of choices for consumers
> agree++ agree disagree disagree++
> B) It generates trust in consumers for brands
> agree++ agree disagree disagree++
> C) It gives useless information
> agree++ agree disagree disagree++
> D) It increases competition
> agree++ agree disagree disagree++
> E) It increases prices of products
> agree++ agree disagree disagree++
> F) It stimulates innovation
> agree++ agree disagree disagree++
> G) It creates employment
> agree++ agree disagree disagree++
> H) It saves time for consumers who need to buy a product
> agree++ agree disagree disagree++
> I) It is used responsibly by private companies
> agree++ agree disagree disagree++
> J) It is an important revenue stream for the media
> agree++ agree disagree disagree++
This is far too simplistic a scale and the statements far too general to give a glib response to.
E) for example. Yes, advertising may increase prices of products but if advertisers have to compete for
the consumer they may decrease their prices.
>
> 5. A) Are there certain kinds of advertising that you think should be limited or banned by regulators?
>
> B) Which / Why?
Any that promote unhealthy lifestyle or potential damage society, e.g. cigarettes
>
> 6. A) Do you think that media could exist without advertising?