Pepsico Partnership Meeting “0 February 2009, PepsiCo, Attendees Pepsico Notes DH gave ChangedLie campaign updates + Playalite ‘© PepsiCo's working wth their agencies and in discussion wth media pattners regarding August acy ‘© Pepsico's current scoping out the talent’ ting commitments Outdoors daft, and wal videos and PR are a posibity, dependent ‘on timing and resources © PepsiCa confirmed there will be no PepsiCo branding on the campaign, and that hey wil pat be PRing tho campaign o Popelco enqured about other PayLife partners, OH reped that Tesco willbe puting Payal fe messaging ito their July/August customer magazine, ad tat the Play Providers Associaton i Inferstod In ‘Speaking fo PepsiCo about ther Playdife promotion + Breakfast ‘2 DH confrmed that OH is due to have @ PR briefing regarding ace ‘© PopeiCo asked # there isa sapln that should be used in BreakfasteLito ‘ctv. DH reped tat there len one, bul the recommendation would be {or ito be general and to encompass the Changed behaviour messaging ‘© PepsiGo clarified that they wil nat be PRing their involvement in breakfast ‘cubs, but rather, wil be PRing Magic Breakfast’ involvement ‘© Pepsico discussed on-pack opportunites to promete Magic Breakfast and Braakfastaife/ChangedLife logos and messaging could be included DH clrifed that on-pack and POS guidance are curenty being ttn, so are not a possibity at this time ‘+ ChangedLite communication ‘> Pepeica canfied that they donot have an irrane, but might be abe to ‘mal othe How Are The Kids Ink to employess ‘© Pepsico wil look nt puting ChangedLtelBreakfastéLife messaging and ‘a HATK ink on thir Quaker and PepsiCo corporate websites + Businessdtife A working group of Chet Execs are developing ChangedLitetips thet can be algnes with products Next steps:to put Pay Providers Assocation in contact wih PepsiCo DH to share BreakfastLife took content DH to update Pepsico on BreakfasteLite PR plans to provide Pepeico with an example ofa How Ave The Kids suvey response DH to share Asda's Changedl.fe website uith PepsiCo to be used asa reference paint PepsiCo to provide 2H with 2 mock upftemplate ofthe Playdlifecampsign PepsiCo to provide specicdetals on the acy they are doing wih Magic ‘Breakfast in 2009, andthe numberof new breaast clubs being crested PepsiCo to update DH with any ideas on addtional ways they ean support BreakfastéLife