Académique Documents
Professionnel Documents
Culture Documents
FOR
UNIVERSITI TEKNOLOGI MALAYSIA
Contents
1
Telecommunication
player in Malaysia
Celcom Profile
First established in 1988
2nd cellular service provider in Malaysia
Voted 7th fastest growing company by World Link in 1997.
Unveiled new logo “Sayap Gemilang” in 1997.
2
MAXIS & DIGI Profile
MAXIS PROFILE
First established in 1995
Merged in July 2003 with TIMECEL.
The largest cellular customer base of 7.5 mill.
DIGI PROFILE
Establishedin 1995
Mostly prepaid customer base
Cater mainly Chinese market segment
Customer base of 4 mill.
Evolution of Cellular
Technology
3
Vision of Cellular Technology
To provide communications
ability for users on the
move.
RBS
RBS
MTX
MTX
4
GSM Cellular Technology Architecture
5
World Evolution of Cellular Technology
It emerged in late 70’s in Europe.
The most rapidly growing telecommunications service today.
6
2G–Second Generation Cellular Technology In Malaysia
subsidiary, MOBIKOM
launched Digital AMPS service in 1995
together with PNB and MRcb.
launched its GSM service in 1955.
An Overview of GSM /
GPRS Technology
7
Features of Cellular Technology
8
GSM Driver
Driver (1)
The mobile station consist of the physical
such as radio transceiver, display and
digital signal processors and SIM
(Subscriber Identity Module) card.
Mobile equipment is uniquely identified by
International Mobile Equipment Identity
(IMEI)
SIM card contains IMSI (International
Mobile Subscriber Identity) that identify the
subscriber profile, authentication key and
user information.
GSM Driver
Base Station Subsystem composed 2 parts :
(a) Base Transceiver Station (BTS)
(b) Base Station Controller
BTS houses radio transceivers that define a
cell and handles radiolink protocols with
the Mobile Station.
BTS focuses bon ruggedness, reliability,
BTS
portability and minimal cost.
BSC manages radio resources for one or
more BTSs. It handles radio channel set-up,
BSC frequency hopping and handovers.
BSC is the connection between Mobile
Station amnd MSC.
BSC also translates 13 Kbps voice channel
used over the radio link to the standard 64
Kbps channel used by PSTN or ISDN
9
GSM Driver
Litar Suwa
R A N G K A IA N
S Y A R IK AT
T E L E K O M M U N IK A S I
“Gateway” Sambungan
Firewall
Applikasi Internet
Server
Sistem Pesanan Ringkas GPRS Sistem
Applikasi (SMS)
Sistem Jualan
Pentadbiran logistik
Automatik
Circuit Switched Data Telemetry
“Field Service
(CSD) Pengedaran &
Automation”
Data 2 Go penghantaran barang
Penghantaran
“Unified Messaging Perkhidmatan gudang
Automatik
Service (UMS)” Perkhidmatan tiket
Perkhidmatan
Sistem trafik Perkhidmatan “alerts &
gudang
notification”
“Web mail”
10
An Evolution of Mobility
Solution/ Content Services
Traditional Traffic
- Voice
Non-voice traffic
Mobile Data
- Data2Go
- CGIA
- SMS
New Generation Terminals - MMS, etc.
PDA, PocketPC, Communicators
11
Mobility Solution & Content Market In Malaysia
Entertainment &
Leisure
Games/Quiz
Financial Services
Mobile
Customization
Tools
Travel
• Based on 514 Mobile Data services offered by 3 MNOs
• 65% of all offered MD services covered by News & Information and
Entertainment & Leisure
P a rtne r S olutions
user in terface
data access
communications
inter-application
I N T E R N AT I O N AL
ISC
i
SSP
I N T ESCPL L I G E N T
N E T W O R K
( I N )
I PT I PT
I SP I SP
I N T E G R AT E D O T H E R
P AC K E T O P E R AT O R S
( I P ) T AN D E M S
( I T ) e . g .
N E T W O R K
mobility base
T e l e k o m , M a x i s
REG I O N B
e t c
s ystem an d op eratin g system s
i
REG I O N C
REG I O N
L O C AL S W I T C H A
( L S ) & MO BI L E
S W I T C H I N G
C E N T R E ( MS C )
R E MO T E
S W I T C H
BAS E
S T AT I O N
&
n etw o rk
12
Celcom Corporate Mobility Solution Offerings
Driver (2) Driver (1)
Driver (3)
Leased Line
CELCOM GPRS &
G S M N ETW O R K
Broadband
CELCOM
Application Firewall
Application
Server Gateway
Benefits of SMS
13
CELCOM GPRS Coverage Map
14
An Overview of 3G
Technology
3G - An Infinite Possibility
3G promotes the development and integration of data and
voice capability to be greatly improved on distance,
quality and speed.
Thus, allowing an endless applications development
environment.
Whatever that is thinkable can be developed and
deployed on the 3G network.
Offers packet switched data at bigger bandwidth of 384 Kbps
for mobile access and 2 Mbps for stationary use.
Excellent voice quality, always-on-data and internet access
Combines high-speed mobile, fixed and Internet Protocol (IP)
3G promotes the development and integration of data and voice
capability to be greatly improved on distance, quality and speed.
Killer applications are on hunt.
15
3G - What It Is?
3G - Spectrum Allocation
Extended GSM – 900 Mhz 888 – 890 Mhz 933 – 935 Mhz
16
3G - Applications For Different Industry Segment
3G - In Malaysia
VALUE
3G ADDED
LICENCE CONTENT
OWNER
17
3G – Third Generation Cellular Technology
Malaysia 3G licences have been awarded to :
(a)
(b)
Major constraints :
(a) Heavy investment
(b) No killer applications
3G TRANSMISSION CONCEPT
Node B TM LL
TM Network
Core Network
RNC
Case 2: Celcom E1 (Celcom E1 is available)
Celcom
Network
Node B
PDH Mw
Existing Mw
SDH Mw
18
Celcom Corporate Mobility Solution Offerings
GPRS/ SMS
WAP
Access to
Mobile Field Mobile Operators
MMS Service
Mobile
Reservation Mobile
Alerts
Mobile Mobile
Messaging Enforcement Windows
J2ME
Windows
Palm OS Mobile
PTP
CELCOM 013
SMSC
Leased Line
PTP Vehicle with
MDT & GSM Modem
PTP
PTP AiroGate Wireless
Database Server
App Server Messaging Gateway
CELCOM 019
SMSC
19
Corporate Mobility Solution Impact / Benefits
PROFIT
STRATEGIC
MAXIMIZING CHOICES EXPAND
EFFICIENCY & MARKET
EFFECTIVENESS SHARE
Items Functions
(1) System security or protection for each network
element eg. hardware and software such as
firewall /system system access
(2) Alert & notification
(3) Modern & conclusive system monitoring
20
CELCOM Development Centre(CDC) For Mobility Solution
1 2 Development &
Testing
CDC •Celcom application
•Idea Brainstorming
Developer community
•Wireless competition
•Feedback from Celcom,
e.g.. Hotspot
system integrator and end-
• Regional & global market users.
studies
•Rapid prototyping for
•End-user Feedback 3 User Trials & simulation testing
•Regular technical
rapport / workshops Feedback
Q & A Session
Thank You
“FAILURE TO PLAN
IS
PLANNING TO FAIL”
21
Rosli Abdullah 019 3303515
rosliabd@celcom.com.my
22