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COVID-19 PULSE

How are Indonesians Feeling?

10,000+ Interviews across


Rural & Urban Indonesia
and Social & Search Monitoring

Sep 18th, 2020


10
20
30
40
50
60
70
80
90
100

-
13th Mar
15th Mar
17th Mar
19th Mar
21st Mar
23rd Mar
25th Mar
27th Mar
9th Apr
11th Apr
13th Apr
15th Apr
17th Apr
19th Apr
21st Apr
23rd Apr
25th Apr
Number of Cases

27th Apr
29th Apr
1st May
3rd May
5th May
7th May
9th May
11th May
13th May
15th May
17th May

8th June
10th June
12th June
% Concerned

14th June
16th June
18th June
20th June
22nd June
24th June
26th June
28th June
30th June
2nd July
4th July
6th July
8th July
10th July
12th July
14th July
16th July
18th July
20th July
22nd July
24th July
26th July
28th July
30th July
1st Aug
3rd Aug
5th Aug
7th Aug
9th Aug
11th Aug
13th Aug
15th Aug
17th Aug
19th Aug
21st Aug
23rd Aug
25th Aug
27th Aug
29th Aug
Note : Sample size of 20,000+

31st Aug
2nd Sep
4th Sep
6th Sep
8th Sep
last few days. Are people becoming ‘immune’ to the news about new cases?
Despite cases rising sharply, Anxiety levels have settled slightly lower in the

10th Sep
12th Sep
0

2
500
1000
1500
2000
2500
3000
3500
4000
4500
No big changes seen in patterns except the SES divide is growing with Upper SES clearly more
Anxious. Revival in anxiety also seen in Outer islands
% Concern levels 23rd Aug – 13th Sept Change

Total 66 +1
Jabodetabek 77 -2
West Java 62 -1
Central Java 63 -2
East Java 59 -3
Sumatra 70 -5
Kalimantan 77 +17
Sulawesi 57 -11
Bali-Nusra 62 +5
SES A 76 +6
>80%
SES B 69 +5
70-80%
SES CDE 61 -3
60-70%
Male 62 +1
50-60%
Female 71 +2
< 50%
Big Cities 67 -1
COVID-19 Anxiety Meter: % Concern Levels Small Town 65 +1

Note : Sample size of 4595, Daily F2F interviews from 23rd Aug to 13th September 3
Out of home Mobility continues to increase despite rising cases indicating that people are
trying to reconcile to the fact that this situation is not going away soon…

30 100

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Residential Average Mobility Index % Concerned

Source: Google National Mobility index 4


Mobility mainly driven by Increase in Retail & Recreation places and Outdoor Parks etc.
Transit stations & Workplaces are not seeing any increase in traffic.
So, people are being Selective in their Mobility

25 Grocery 10
Retail & Recreation
20 5
15 0
10 -5
5 -10
0 -15
-20
-5
-25
-10
-30
-15 -35
-20 -40
-25 -45
-30 -50
-35 -55
-40 -60
15-Feb 15-Mar 15-Apr 15-May 15-Jun 15-Jul 15-Aug 15-Feb 15-Mar 15-Apr 15-May 15-Jun 15-Jul 15-Aug

10
5
Transit Stations 40
35 Parks
30
0 25
-5 20
-10 15
-15 10
5
-20 0
-25 -5
-30 -10
-35 -15
-20
-40 -25
-45 -30
-50 -35
-55 -40
-60 -45
-50
-65 -55
-70 -60
-75 -65
15-Feb 15-Mar 15-Apr 15-May 15-Jun 15-Jul 15-Aug 15-Feb 15-Mar 15-Apr 15-May 15-Jun 15-Jul 15-Aug

Source: Google National Mobility index 5


Mobility has picked up in Jakarta as well. Retail places seeing the biggest rise in traffic

Mobility index in Jakarta


40

30

20

10

-10 Residential Average Mobility Index


-20

-30

-40

-50

-60

-70

-80
15-Feb 15-Mar 15-Apr 15-May 15-Jun 15-Jul 15-Aug

Source: Google Mobility index 6


#stayathome Health measures decline as Anxiety also declines, leading to slightly higher mobility. But clearly not
motivated by Need to Socialize.
Increase in Desire for Schools to Re-open, but not as much desire to get back to Offices!!
Financial concerns remain high

35 15
Still too worried to leave Cant wait to get back to
38 16
home Office/ Work
36 18

39 41
Will continue to Eat only Want Schools/ Colleges to
#stayatho Home-cooked food
45
Re-open
34

me 42
#return to
40

Really important to Boost 49 work Will avoid using Public 21


Immunity thru Vitamins, 53 transport, use only own 25
Jamu etc. 49 transport 28

18 6
Very Eager to Start Very eager to start
23 7
Hanging out with Friends Travelling again
23 0

#rebound 12 40
Eagerly waiting for Malls to Will reduce Spending to
socializati re-open
18 23rd Aug- 13th Save money
43

on 18 Sep #financial 39

25th Jul-22nd
10 Aug2
anxiety 55
Dying to Eat out in Worried about my Job/
14 54
Restaurants, Warungs etc. 8th-24th July Income
15 44

Note : Sample size of 10k plus, Daily F2F interviews from 4th June onwards 7
The differences in Anxieties & perceptions across Gender is reducing.
Men more worried about Jobs and hence, also keener to Return to Office
% Concerned

Male 62 (+1)
Female 71 (+2)
Still too worried to leave 31 Cant wait to get back to 18
home 40 Office/ Work 11

Will continue to Eat only 36 Want Schools/ Colleges to 38


#stayatho Home-cooked food Re-open
43 44
me #return to
Really important to Boost 49 work Will avoid using Public 21
Immunity thru Vitamins, transport, use only own
Jamu etc. 48 transport 21

Very Eager to Start 19 Very eager to start 6


Hanging out with Friends 16 Travelling again 6

#rebound
Eagerly waiting for Malls to 11 Will reduce Spending to 39
socializati re-open Male Save money
12 41
on #financial
Female anxiety
Dying to Eat out in 10 Worried about my Job/ 60
Restaurants, Warungs etc. 10 Income 48

Note : Sample size of 4595, Daily F2F interviews from 23rd Aug to 13th September 8
% Concerned
SES AB increasing in Anxiety levels reflected in more Health measures. SES A 76 (+5)
They are however also keen to Hang-out more than SES CDE SES B 69 (+7)
SES CDE 60 (-4)

35 15
Still too worried to leave Cant wait to get back to
37 12
home Office/ Work
34 16

43 41
Will continue to Eat only Want Schools/ Colleges to
#stayatho Home-cooked food
44
Re-open
39
me 35
#return to
42

Really important to Boost 54 work Will avoid using Public 24


Immunity thru Vitamins, 53 transport, use only own 26
Jamu etc. 44 transport 16

22 7
Very Eager to Start Very eager to start
21 5
Hanging out with Friends Travelling again
15 6

#rebound 14 43
Eagerly waiting for Malls to Will reduce Spending to
socializati re-open
12 SES A Save money
42

on 11
SES B #financial 37

12 anxiety 55
Dying to Eat out in SES CDE Worried about my Job/
12 54
Restaurants, Warungs etc. Income
8 55

Note : Sample size of 4595, Daily F2F interviews from 23rd Aug to 13th September 9
Indonesians feeling the Financial pinch at much higher levels than the Global average.
This would influence the Trade-off between Health actions and the Need to leave home to Earn

Income impact Employment A strong need for


already felt impact felt financial planning

82% Global:
53% 65% Global:
45% 79% Global:
64%

Another 14% expect to feel the impact in the 22% (Global: 17%) reduced hours/ salary Think the situation demands us to be more
near future proactive about financial planning.
28% (16%) working as normal, but from home
Much bigger Income impact already being Has remained high and also led to Increase
felt in Indonesia, especially in comparison to 10% (9%) unemployed as a result of the in Savings. Hasn’t yet translated to
the Global average pandemic Investment/ Insurance decisions as much
5% (4%) furloughed

Source: Kantar COVID Barometer (n=1500 online interviews in Indonesia)


Q22. Thinking about your household income, that is the income of everyone in your household, which one of these statements comes closest to your current situation? / Q60. How has the 10
Coronavirus epidemic impacted your employment? / Q1. This situation demands us to be even more proactive about financial planning (T2B)
While Indonesia is more optimistic, close to 50% still see Normalcy more than a year
away. There would be a need to re-calibrate a Temporary new normal till then

3 months
Global 13 23 31 11 10 13
6 months
1 year

Indonesia 14 33 33 8 5 7 2 years

More than 2 years


By Age Don’t know

18-34 16 34 32 7 6 6

35-54 11 29 34 11 5 9

Source: Kantar Global COVID Barometer (n=500)


Q96. When do you think things will be back to normal in your country? e.g. Going out without restrictions, shops/restaurants re-opening. – Wave 8 11
High and sustained levels of concern are taking their toll on our mental health

We are scared Our mental health is Young adults and


about the situation being impacted Women are especially
impacted mentally

Impact on mental health


55% Global:
52% 43% Global:
39% 50 50
42
39

25
Fear & Worry still persists and at Higher than the Global average and
levels that are slightly higher than the possibly leading to frustrations
Global average Substantial investment
needed to avert 18-34 35-43 55+ Men Women
mental health crisis

Source: Kantar COVID Barometer (n=1500 online interviews)


Q59. I am very scared about the situation - I am relaxed about the situation (T3B – B3B) / The current situation has a strong impact on my mental health (T3B) 12
Source: https://www.who.int/news-room/detail/14-05-2020-substantial-investment-needed-to-avert-mental-health-crisis
COVID has triggered More long-term thinking & Openness to new approaches
Also a desire to acquire more Environmentally friendly habits

Top 3 pandemic effect on how we think and behave (%) Global Indonesia

35 34 33
29 30
27 27 27

22 23
21 21 20
20
18 19
17
14 14 14
12 11 12
9

Having a more More prepared Acquiring More Better work/ life Less Making loved Become more Buying more Giving more Buying more Focus more on
open mind for future environmentally importance to balance individualistic ones more aware of what I local products value to honest services from social initiatives
challenges friendly habits enjoying life and selfish important buy brands my country

Source: Kantar Global COVID Barometer (n=500)


Q84.This pandemic could have an effect on how we think and behave. Which of the below are most relevant to you? Select the top three most relevant ones - Wave 7 13
9/ 9/
22 22

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/2 /2
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22 22
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22 22
Social Issues

/2 /2
02 02

Animal Welfare
0 0
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22 22
/2 /2
02 02
0 0
7/ 7/
22 22
/2 /2
02 02
0 0
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22 22
/2 /2
02 02
0 0

Source: Google Search Trends


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22 22
Increase seen in Search for Social/ Environmental issues…

/2 /2
02 02
0 0
Charity & Philanthropy

7/ 7/
Human Rights & Liberties

22 22
/2 /2
02 02
0 0
8/ 8/
22 22
/2 /2
02 02
0 0
If Compare the trend of 5 years, Animal Welfare and Charity & Philanthropy, reached highest peak in past few weeks

14
Key Highlights

1. 2. 3. 4.
Despite record number of People continue to Financial Anxiety and Mental health clearly
daily new cases, Anxiety Venture out more but not perceived Impact on emerging as a concern
levels have not increased for long stints (time spent Income much higher than (same as global average)
at home not declining) Global average
Impact higher among
50% see Normalcy more More people going out to This might be forcing Youth & Women and this
than a year away Retail & recreation places some people to be striking tension might seek
and Parks a new balance between release thru different
Economic risk & Health outlets
Are people re-calibrating However, Traffic to risk
because they don’t see an Workplaces and Transit Societal concerns have
end in sight? points continues to remain been elevated due to
low COVID, especially around
environment

15