Académique Documents
Professionnel Documents
Culture Documents
INTRODUCING:
A New Brand of Capitalism
Something has changed
2
Something has changed
3
When the old ways begin to give way to
something yet to be imagined, we have a choice.
But it is in crisis.
5
A brief history of power
And each former power goes to work for the new power.
6
Walmart Norway Kuwait Bangladesh Costa
Rica
Ghana
$408B
7
Having the world we
want will not come
from “voting” for it.
8
9
We started simply enough
To help individuals
understand the power
they have in the everyday
choices they make.
10
“ Consumers are the largest
economic group in the
economy, affecting and
affected by almost every
public and private economic
decision. Two-thirds of all
spending in the economy is
by consumers. But they are
the only important group in
the economy who are not
effectively organized, whose
”
views are often not heard.
-John F. Kennedy
11
FearLess 1.0
12
We soon realized we were not alone
Hundreds of creative people began reaching out to get
involved and to make a difference. But in what?
13
“ Socio-productivity means being
consistently able to create new
industries, markets and
categories, and segments that
rivals consider “impossible,”
flabbergasting them because
they fly squarely in the face of
industrial-age logic... to create
markets and industries that
orthodox capitalism is unable to
serve... masters of socio-
productivity -- create ultra-high-
need-low-cost- economic
arenas where the least well-off
are made the most better-off.
”
-Umair Haque
14
We met a very important partner.
Project M. Designers solving social problems with design.
15
We can't solve problems using!the same!kind of thinking
we used!when we created!them.”- Einstein
Thinking wrong
16
The same kind of thinking ...
17
The potential of creative
thinking. A to Shoe.
18
CALLING ALL 26-YEAR-OLDS.
Maximum brain power and
life experience intersect at 26.
19
Alabamboo
20
We came to realize that we can do more than
apply pressure to the current system.
Creative people
must play a part in
inventing the new
capitalism.
21
Our mission:
Design a capitalism
that spreads love
and prosperity to all
stakeholders.
22
Can we radically scale?
To create a living
network that unleashes
creativity to solve social
problems. One that
incubates hundreds,
or thousands, of locally
grown and supported
businesses working
together.
23
We have come to believe that we can build...
An open-source
living network for
a new brand of
capitalism.
24
A living network that gives creative people:
A chance to design
and prototype the
new capitalism.
25
The next question became:
What components do
we need to build such
a living network, to
foster new forms of
business, and to
ensure their success?
26
“A new brand of capitalism.”
We believe our living network
requires 3 main functions:
New New
Capitalism Capitalism
Community Out-cubator
FearLess
Revolution
Media
27
New Capitalism Community
Definition: A global network of support
Purpose: Increase reach and impact
28
New Capitalism Out-cubator
Definition: A social venture launch pad
Purpose: To manufacture positive change
29
FearLess Revolution Media
Definition: Aggregator and Amplifier
Purpose: Inform and ignite positive change
30
? So what is our new capitalist brand?
31
Benefiting people, communities, society, the environment
and future generations is the new advantage in business.
33
Google
IBM
Coca-Cola
Disney
McDonald’s
Brand Value
34
Lost Value for us all
35
A brand that
? = isn’t an institution
but is instead
a living network
Can we do better?
36
A brand that
? = provides collaborative
advantage rather than
competitive advantage?
Can we do better?
37
A brand that can
? = represent a new
capitalist philosophy.
Can we do better?
38
A brand that
Can we do better?
39
Design a HUGE
? = brand for small
progressive capitalists
Can we do better?
40
Introducing COMMON:
Common purpose,
common goals, common
means, and common
values. A common brand
to encompass products,
businesses, and ideas of
the common community.
41
A brand that is
= community designed.
Community owned.
Community directed.
42
The Common Network
Here’s how the process
of spinning off hundreds
of like-branded
companies will work ...
The COMMON The COMMON
Community Out-cubator
COMMON
Media
43
Our Process: COMMON Community
44
Our Process: COMMON Out-cubator
45
Our Process: COMMON Media
Foster Community
Inspire the
Make Famous
Community
46
How the magic gets multiplied:
The COMMON
community
scales online
47
48
49
50
51
52
A global brand and a huge
library of brand elements
Brand awareness far beyond
that of any startup
The business development
= platform of the community
A pool of best practices and
wisdom within our businesses
Experts in multiple fields
of business
A community of shared and
supportive business values
The buying power of the
community
53
How else do we manifest the COMMON Community?
At FearLess,
we like lots
of tangibility
54
The COMMON Lab
That little extra boost for the designer/social entrepreneur
55
CM
56
Want to play?
Join the FearLess Force
http://fearlessrevolution.com/fearless-force/
Follow @FearLessForce
http://twitter.com/FearLessForce