MANG INASAL

Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque
and other Filipino favorites, was first established on December 12,2003 in Iloilo City.
Currently, there are 591 branches nationwide and with over 15,000 employees system
wide. Mang inasal is doing its share in alleviating the unemployment burden of the
country. The presence of every Mang inasal in a certain area provides not only
employment but also opportunities to community members including suppliers of
kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients.
It also indirectly gives income - generating activities to many.

Mang Inasal’s authentic fusion of traditional Filipino cuisine with the dine-in concept.
Famous for its native-style and “nuot-sarap” Chicken Inasal with its pioneering
“unlimited rice”, Mang Inasal quickly won the hearts of its customers with its distinctively
Pinoy stamp-grilling and special marinade made out of local secret spices.

Vision

To be the preferred quick service restaurant of every pinoy everywhere!

Mission

To consistently provide our customers a great pinoy dining experience

Advantages

Endorsement

Mang Inasal makes itself known through all the possible promotional tools, from TV
commercials, to radio jingles, posters, print ads and billboards. Mang Inasal makes sure
that it makes itself present to the masses. It has become a well-known fact that other
fast food chain invests on actors, actresses and singers to endorse them. Money is not
an object if it could bring bigger sales to the company.

Large Target Market

Mang Inasal presents itself as a product to people as young as 3 years of age up to as

old as 70 years of age. Thus way it widens its target market giving the company an
edge over its competitors for its store accommodates a large group of people making it
more enticing to visit and patronize. Since it caters a large group of people, it gives the
store a greater opportunity to earn more and increase the number of consumers that
sets it apart from all the other fast food chains.

Accessibility

Mag Inasal has widened its horizon placing its stores strategically, letting its customers
access their stores with convenience. Having hundreds of branches across the nation,
finding the nearest Mang Inasal store wouldn’t be such a burden. Having a high
visibility, it will always be an option for customers to dine-in and enjoy the service it has
to offer.

Market Leader in Barbeque Fast Food Chains

Mang Inasal became the largest barbeque fast food chain in the Philippines by being
accessible, by putting up many outlets throughout the Philippines, through its
affordability and by offering foods that suits Filipino taste.

Disadvantage

 Filipino Culture

Being a locally developed company, Mang Inasal has accustomed its products to the
culture of the Filipinos. Mang Inasal is a big hit to the Filipino people because the taste
and the service it caters are concentrated on how Filipinos are used to and how they
want to be served. But since Mang Inasal is expanding nationwide, their distinct
products and services may not be as attracting as it is in other provinces and it’s
causing a big problem to the company.

 Unhealthy Food

Mang Inasal indeed serves meals that are tasty and affordable that it attracts customers
daily but as the market evolves, the wants of the people also change. Nowadays,
people are getting conscious of what they intake and how it would affect their health.
  Commissary Struggles

Mang Inasal commissary in the country works at the top of its game but as Mang Inasal
expands its horizon to other neighbor provinces, constraints will surely be faced.

 Lack of Research for other Countries

Mang Inasal as a market leader in barbeque fast food chains in the country tried to
expand overseas but failed to replicate its success in the foreign markets. This is
probably because Mang Inasal offers Filipino food which is hard for the foreigners to
adopt.

Recommendation

Mang Inasal should continue with the use of Product Development Strategy. With good
research and development, Mang Inasal is capable of continuing to produce products
that will fit well to the taste of their market. They could also continue innovating products
to remain ahead to its competitors. Mang Inasal may also create a new product line that
may cater a unique segment of their market. Mang Inasal should also strengthen its
advertising promotions so as to continue to reinforce dominance in the industry. And
this would also be necessary as Mang Inasal will introduce their new product line.

Since Mang Inasal is already on top of the industry, the only thing they need to do is to
stay ahead. Mang Inasal should stick to their Filipino market and let its other brands
focus on the other markets.

References:

https://www.manginasal.com/about-us/

https://www.studymode.com/essays/Mang-Inasal-1374271.html

https://www.scribd.com/document/433484632/Mang-Inasal-Supply-Chain-Management

https://www.manginasal.com/about-
us/#:~:text=Alagang%20Pinoy%20Service,is%20our%20way%20of%20life.