This questionnaire is also available electronically on the ELWa website at www.elwa.org.

uk

Marketing Questionnaire
Introduction

The purpose of this questionnaire is to help the Intelligence and Marketing team
in ELWa to develop a better understanding of your business and markets. It will
help us to decide how we can best work with you to get consistent messages out
to learners, as well as understanding what support you require from us in the
development of your marketing strategy.

Name: __________________________________________________________

Name of Provider: ________________________________________________

Position: ________________________________________________________

1. Did you undertake any market research prior to developing your

marketing plan?
Yes No

If yes, please specify?_________________________________________

___________________________________________________________

2. Did you use any of the following research reports to inform your
market research? (Please tick where appropriate)

Future Skills Wales (www.Futureskillswales.com)

Learner Satisfaction Survey (www.elwa.org.uk)

Labour Market Information - Baseline data

(http://www.elwa.org.uk/elwaweb/elwa.aspx?pageid=3069)

Regional Statement of needs and priorities

(http://www.elwa.org.uk/elwaweb/elwa.aspx?pageid=3069)

Other?

3. Have you undertaken any audience segmentation analysis?

Yes No

If yes, please specify?_________________________________________

__________________________________________________________

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 This questionnaire is also available electronically on the ELWa website at www.elwa.org.uk

4. If you have a marketing department, how many people are

employed?

Part time member of staff

One member of staff
Marketing team – state numbers employed

5. If you do not have dedicated marketing staff, who is responsible for

marketing?
_______________________________________________________

6. Have you got a company website?

Yes No

7. Do you have a marketing budget

Yes No

8. Are you working with other organisations on any joint marketing

projects?
Yes No

If yes, please specify?______________________________________

________________________________________________________

9. Do you receive many referrals from or have contact with other

organisations e.g. Schools, Business Eye, Careers Wales,
learndirect?

If yes, please specify?______________________________________

________________________________________________________

10. Have you supplied your provision details to learndirect? If no, Why?

__________________________________________________________
__________________________________________________________

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 This questionnaire is also available electronically on the ELWa website at www.elwa.org.uk

11. Are you aware of the marketing materials developed by ELWa? and
have you used these at all?

If yes, please tick where appropriate.

Individuals Portfolio Business Brochures

Learning Works! Posters Learning Agreements
Learning Works! Stands MA Brochure

12. What additional marketing materials / support would you like to see
produced by ELWa:

________________________________________________________

________________________________________________________

13. Over the past 12 months we have established regular marketing

meetings with FE colleges and share the latest research and evaluation
findings including FSW and Customer Satisfaction studies as well as
updates on marketing campaigns including the “Where Now” Campaign
and ILA Wales Marketing.
Would you find it useful to meet with somebody from ELWa on a
regular basis to discuss Marketing issues?

Yes

No

14. If so, would you prefer to meet at:

a specific marketing meeting for workbased learning providers

or as part of a network meeting with FE providers

Other, please specify ________________________________________

__________________________________________________________

15. In addition to meetings we are committed to providing regular

updates to all providers on intelligence and marketing activities. How
would you best like to receive this?

__________________________________________________________

__________________________________________________________

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 This questionnaire is also available electronically on the ELWa website at www.elwa.org.uk

16. One of our aims is to get consistent messages out to our learners –
how can we best help you to do this?

Provide a framework for National Campaigns providing branding

literature and campaign messages that can be tailored to each
provider e.g. ILAWales.

Produce programme literature

Develop and co-ordinate collaborative marketing between

providers

Disseminate research and evaluation information and share best

practice

Other, please specify ________________________________________

17. Please add any additional comments

__________________________________________________________

__________________________________________________________

Thank you for taking the time to complete this questionnaire.

Please return by the end of October 2004 to:

Jacqui O’Donnell, Marketing Manager, ELWa, St David’s House,

Newtown, Powys, SY16 1RB

(email: jacqui.odonnell@elwa.org.uk)

Tel No: 01686 620218

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