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Any promise about the quality, condition, or reliability of a product that a seller makes and that
you rely upon when buying a product can create a warranty or guarantee. A direct statement,
either verbally or in writing, promising that a product will meet speci c expectations creates an
express warranty (https://consumer. ndlaw.com/consumer-transactions/what-are-express-and-
implied-warranties.html). For example, if a car salesperson promises a minimum gas mileage
for a particular vehicle, they have created a warranty. However, even though warrantees can be
created orally, it’s smart to ask for them in writing as well, in order to create a record of the
merchant’s promise.
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Other warranties don’t have to be expressed explicitly at all. These implied warrantees are
guarantees that the law reads into your transaction. Almost all consumer products, for example,
are covered by an implied warranty of merchantability, meaning that the product is guaranteed
to work as typically expected. A merchant can disclaim implied warranties through disclaimers
or “as is” sales (https://consumer. ndlaw.com/consumer-transactions/what-does-caveat-
emptor-mean-.html), but several states will refuse to recognize “as is” disclaimers for consumer
goods. Similarly, some warranties can be limited (https://consumer. ndlaw.com/consumer-
transactions/difference-between-a-full-warranty-and-a-limited-warranty.html) in scope and
others may be voided (https://consumer. ndlaw.com/consumer-transactions/what-will-void-a-
warranty-.html) by certain actions. For example, a lifetime guarantee on your refrigerator may be
limited to the expected lifetime, say ten years, of the product and voided by unauthorized
repairs or modi cations.
Whether a merchant describes his promise as a guarantee vs. warranty won’t prevent it from
having legal effect. It’s the promise, not the phrasing that matters. Under the Uniform
Commercial Code (https://www.sba.gov/category/navigation-structure/starting-managing-
business/starting-business/understand-business-law-7), which has been adopted in some form
by every state, a warranty can be created by an a rmation of fact, promise made by the seller,
or description of the goods can create a warranty. Even a sample or model which is supposed
to represent the nal product can create a binding guarantee.
However, not all statements will result in a promise the seller can be held to. A merchant’s
comments that are blatant opinions or exaggerations (https://www.ftc.gov/public-
statements/1983/10/ftc-policy-statement-deception), such as describing a vehicle as the “best
car on the road” or a household appliance as “a miracle of modern science,” don’t create
warranties or guarantees. Courts treat these forms of advertising as puffery, which normal
consumers wouldn’t take seriously.
In only very speci c legal situations will the use of guarantee vs. warranty be signi cant.
Legally, a guarantee, as opposed to a warranty, can also be describe as a promise to be
responsible for another’s debt or obligations. For example, a parent may guarantee a child’s car
loan. If the child fails to make payment, the parent will be responsible to the lender for the
child’s missed payments. In this situation, the parent acts as the guarantor
(https://dictionary. ndlaw.com/de nition/guarantor.html) of the child’s obligations. Since the
parent’s guarantee is conditional, the child will have to fail in his or her obligations before the
parent becomes responsible.
If you believe you’ve purchased a product that has failed to live up to its guarantee or warranty,
consider contacting a consumer protection lawyer
(https://lawyers. ndlaw.com/lawyer/practice/Consumer-Protection) to discuss your options.
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Next Steps
Contact a quali ed attorney to assist with any issues related to consumer transactions.
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