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Me Marga |) ESCORTS O1 Strengthening the Comerstones of our Future 02 On aprofitable growth path 03 > Bscorts signs MoU with PNB » New ED & Business Head, Engineering Division » Escorts launches PT-429 > New VP Intemational Business, AMG 04 Its Time for Africa 08 —_Leaming new Perspectives 10 > Going from Good to Great » Sales development through training ssity and innovation Bringing ne. together 12. » Escorts Genset going places > Bhutan gets a taste of ECEL. > Escorts Tractor range at AgriTech Strengthening the CCTM em Gy ee eet er corey eo een cays June 30,2010 Seen ee etd eer ees ts nd for shareholders, Ou or Seen ere tan Sone Teeny peice penerciaiene pen penes eee eae Pe Tera Ty eterna Pee rng pase race eer perro) ek eee ee peer ee rea corre na errr Perron ast cees F eas coc er ete ee) ae Sete erie rere goes erent Seine ty cae eee eat Sees Peers ere Rar ees eran rer pert evry Peer eeee tr: or a he farming fern ected Pee rere See Going forward, our foeus will be on ee ener rene te) ern Rajan Nanda Nerd Chairman cen Diet News On a profitable growth path Escorts Q3 net profit up 106% to % 45.84 crore ne month PAT at F110.7 ks. 1107 crore, up from Rs. 29.7 erore scot cootinis itso profit performance by reporting apf of Rs AS terre forte quer ended June 30, 2010, a 108 pe eat nrease over Rs 22 crore registered forthe orespondingpeiod of ns fsa The Prot Before Tax (PT) stands at Ret roe for the quer, | agatsta prot of Rs 41-4 core ia ‘he corresponding prod. Net sales rocoto Re a06 toe, 8385 per ‘en nerese fm Re, 582 crore inthe previous your EBITDA boone ‘xceyna ens wet up by 24 per ‘eat fom Re 63) crore to Re 783, During the quarter, Escons Limited registered Tractor ales of 17,917 las, 239 percent increase over 12,859 unis The sales performance is aesultofaggressive makes ‘backed by a steamined sales ‘arketing fear. The tacts industry row by 34 per cent sarin the ped ‘Bett OF fo une 10, Ding the ‘ave period Escorts slen grew by AB erect sing the quarter, Escorts launched ‘te new ctor variant Powers 29 (P29) 027 HP? eyindrefeing to ving he best solution to ames to ‘Elves maxima produc Besides thst Conrrcton Bgipment ene of the company recerly indice ie backhoe loader DIGMAX, a pr oy ste > expand is product portfolio wo adiess lager share ofthe constuction ‘sgulpmeat markt, Commenting on the es, MD Me Rajan Naa si "Escorts seating vale in the market place, for ‘he company and its shatcbolders’ Our ‘flora ost savings, seaming and ost management pus ws ina ne Month sales 33% wpssperseatat Rs. 2078 crore situation where sales growth wansaes Info both equivalent revenue and profit grow. Ourfiguiity has {proved trl cov hav fallen ‘sana and debeegaty aos ‘ae trough rowth itive, Hcl pridence and innovative satis. esr everaping oa engine chology to char growth that pans a wide eanvas of sonomic ctiviy eos agrculare ‘nd intarustre scton” ie farher aed, “We willbe ‘nesting in Ag machinery busines to expand capacity and develop new ‘echnoiogy. We pan fo imine 7 new products which are best suited for Spechlzed aplication neds ofthe feet Keepeng pace wih te rowing expectations ofthe Faring omni we ae today transforming ouscves fo bea provider of mechaized farm solutions forthe tanner We hve ed pith leading implement and tachment manufactures to peovide ing folios across various sages ofthe {ropping cyte aswel as no arm ppieons” Joint Managing Dtector Me. Nii Nanda sid “Hscors nail performance continues to gain momentum quarter afer quarter which ‘demonstrates a growth momensum thats unflaggn swell a ppt ors higher share of the market The focus on ffiencis has dou EBITDA wo grow by 185 pee cent. Going ferward we wil come to focus on ereating a top-quality ‘tet busines halves higher ‘ale to our eakclders” ‘Quarter Sales up BOG sspercenreo Rs. R06 crore tata Turnover up 32.6% EBIDTA up by 52.6% aassdeié T grows 168.8% at 156 or PAT up 272.7% + bt Lin lows nthe Spe Sxl ye: Escorts signs MoU with PNB anh) the rangement will fneerenial Tsien oth for Escorts Limited snd PNB. The MOU is expected appeulacst SME inthe PNB's fold and facitte meant Escorts Group CFO MeO KB and PNB's Exe, Diestor Mr MV Tnksae were the signatories othe MoU Me KR Kamath, CMD, PNB was preset» gave te occasion Sera eeeeer eed Eon Escorts recently enerod into a (MOU) with Panjab National Hak {ONB) for fsaetng the dealers af Escort Limited Under the arrangement, PNB will extend ‘eran capa finance ote dealers Df Escorts Limited across the comtry bythe way of Drawer Bil Discounting Fait With Escons dele swore of $0 pus deters and PNB branch network of sound 6000 Escorts launches PT-429 cathe all new powerful performer In ozde to ving the best solton to famers to deliver maimina wil soon be asnced in the tae of Madhys Brogoctviy, Escorts recent Pradesh Bitar and Eredaced fs ew tect (Gujarat Ts powerful Powers 439 (PH29). PT agin makes deep HP 2 cylinder offing the beta power nd fuel eficieny. ‘lation easier Srithot earn engine pmo doy, helping the emer wi higher ‘oduct, The product har ait Sapa of 1300 Torhesvy applications Besides thin PT 29 fers pret wave Speed combinations for igher ofp and as fasten che nd heavy day sguae eset Highly economical fora farmer bas Appointments Vikram Singhal, new Exec. Director & Business Head of Escorts Engineering Division scores Ld bas ppoimed Mr Vika Sohal as Uxceatve Head of Engineering Divison, Wi over Yyessof experince, Xt Singhal brings he Fiebblance of Inst know-how, ‘anagement ‘exgeioce and leadership sk fads divs, A methane ‘ipncerhy profesron, he aang wh Mma wide fangs of ils a bine rosapaetng tls ‘Bark ematonl basins, manulitug ‘pertins and turmaound stages Prieta ong Escorts Le he war working as ED CEO ot Alek Auto Lu He as alo weed at ‘oir portions with Saw ips Lid, Danfoe Indesties Pt Lid, Escors Cnsition Eaupment {Ud and Mora! erontonal Ld Tas ew Tl, Mt Singhal wil be response forthe bases. peratons snd wil lead y bung stg ‘isiesseprane o move up tbe evens ebaia and rene value Sachin Parab, new VP, International Business Group has apo Me Sachin Pa ice President Intermatons Basnes Teeth engoeer ‘riba PG Diploma ia Intematon! Barnes ffomlPT He be over year af expense ieloste leper als Macaig cose [North America, South Amis, Asia and Aa irs oi acts it es Werk ir Nahin od Mahinda Ld nto Operations (Automotive sete, Mania USA Ie. as Head of East Coat Operations, He has ao ‘worked wth Maing USA Ine Lain Amen Bose Mahinda FES Intcrsonal Marbig Mafia indies Lid, Graze Wall Rope 1, fu TELCO (Tata Mote) Aste lero ‘isis Head, he wl be esponsbeosuengthcn ‘our global operation and cotinus to bald ou ‘eer hse marks In Focus Its time for Africa Escorts Limited sets a new record by winning Indian tractor industry’s largest ever order ‘of US $ 40 million for tractors from the Government of the United Republic of Tanzania, ‘With agriculture now at the centre stage in Africa, Escorts is playing a major role in plugging the agri mechanization gap in the continent. cord deal Tanzai Escorts lands a US § 40million KILIMO KWANZA or Agriculture | prestigious orderhas been Fistis Tanzania's Green Revolution | Ewarded to Boers by te ‘med anefrm it agriculture ito | Qovement of the Ue modem and commercial sector, | Republic of Tanania. ‘anounced by Takys Mrsho Eseort has been chosen Kikwete, resident ofthe United | saply over 2000 unt of ts Republi of Tannin June 2008.1 | pers rege ef power ieunder ths impetus tat Escorts has | Parmuae aos Sete new bench by Wintiog | Taneania which i Indian wecorindusty’sareest ever | plement v tonal ander fora Valued at US $40. "Foou Sutiteney ton bout RS. 188 C the | Props” sed ot making boca of and, Tanzania estimated to hve about 2 tacos per {000 hectare ot and The taco are being procured by Tanzani to Inpart amar thst to fem mssbannation enhance agricul prot SA a Teer ek ere] onsen ron AA Te ac paging tere nea ele erin scot wil ommence the supply of actors in July 2010 and wil soy tae "We ore provd to be sssociated with esconts — MLOamdwimumnly te ‘company forhelping Tenzonia meet i's KiLIMO, | fac, SKD (emi knocked KWANZA di Government organizations Tanzania wo assemble thes ators into CBU (completely butl-up Units). Escors' Fanta range tractors ond farm equipments” Moje Generel Somvel Mund | comprises fom 4p 0 75 fp and The Chi the Noon! Serice aspera Features at provide ‘asin productivity and Une epublic ofoncnia | am produ In Focus Agriculture a key driver for sustained economic growth Wiha vison to die fcrased_——| advancements in sconomic prow and food seeriy. | jnustalztion, ‘Aicancounres are nensiying the | puaerizaton at ‘fort develop sustainable ‘ubasizaien, ‘Sprites and oprindustics inthe | Rprcltate a8 continent Agrisutire relevant now a ichas ‘secouts for around 30% | Geer ben Invest ‘of Aftia’s GDP and” | Ponty af Aca ‘employs around 0% of | pow agrclurs! tbecominents ‘mochanization and Population yet Spence a eoring iN | Seca s ‘tats, ol 5% of | Iss tan 2 acta: per contin by he igh vole of ‘Ass mle nd | 1900 hoe of and in ica whereas |S atx scene ot ode the word average 3 egions of Senegal, Gas, Tog, ska Benin Suen, Burkina Fa, Soot pie | Easorsharteenprset inthe | Aete>Magwer and soon ‘Atican ma! for ove 10 ye 208, |Qur FARMITRAC rage fengs fros the Eas, West South and | a ep owandnpeving North ican belt Waste eget | Srl! pacte hry paving ‘umber of actor in the contin | fe way fr prosperous yields Wit ‘withone ofthe stongest brand | Gelershipe eros the ontnet, ‘resence, Today the Excort brandis | feet eon ple topes owe ‘resent in 22 Afican counties. Our | gtices in Aca and se ap sevice Somiranceinthe Afican content| Sud ypkecpinfastucure Ushering farm mechanization in Sudan Sudan's economy is based agely on | cost effectiveness solusons which the production and export of Inve sond the fs of ime. Atogh ‘agli commesies.verthe | Sodan has cently become ai pst deeade, Fscortsinis own way, | exporting cory, agree Fas been par a the dynamic ‘ais a important component of process wich ushered ia fm ‘overl economies. tine mechanization and brought prosperity | esed machine, th Famirac FTO, to Sudanese farmers withthe supply | saccessillyexecied an order of 60 ‘ofFarmtrac RengeofTracors The | tractor. With ths Escorts Tractors Government of Suan has recogpized| sappy snow rosin the 400 rar Escorts Agricultural Tactors.on the | in Sudan whichis an achievement on parameters of drbiiy. sturdiness, | is own. ‘rect satisfaction foward: Farmirae tractors amongst the end ‘Urers in Sudan. The customers are saying The Tractors are very friendly because of. design, easy maintenance and high Etadg Able Binatr Penipotntiony Now beh” In Focus Farmtrac forays into Moroccan market ta Api 2010, Exon luncd its high od pom wate age FARMTRAC i Mors, oe of te largest wactr mates in Ais Poor actor peterson an acetate grow of ag er Provide hag potential for growth n Moro, With best moder clo he Farms 80 and {nd Carr esse, ae ein ave ong ‘ervey a! ow antec cot Keeping a tune wih mar ay reguenens, Be actors ave been designed fr bot pall and connec spplieion an arcompats wih atumber of ipletnt sich as ota, cular, taser, rapa lr and sec ils Tese cars met the misono of he US and sropsm hse FIRST MATERIEL Tacos sored Gbutr the rcs which wal be mpd om nan ‘cit loch down sate FIRST MATERIEL wil So be makeing a promaing the FARMTRAC brand local pd wil an ens ara sevice suport Escorts present in 22 African countries Farmtrac, market leader in Benin With over 200 actors supplied t Republi of Benin since 2008, Fame i leading been in the oun. Knows frp ol and coston prodvton, Bens agriculture sector wants ‘become known fr high-quality ce and 0 gut imporing nee by 2011, according to te goverment. [Agr mechanization, thos beng key driver, Fscors implements and goes neeasry ting thelr farmers und tecbicans onthe service aed maintenance Ia 2010, the hid order for 71 actors (of SOFT 0 and21 of FT SOE Escorts cominues to be ‘he markt lade ithe resin, eed lontctcna ane eet aerial aria eerea ei eri] mn eng Saeed een et ee if pee ect own dfarpia eat ee re eee eed Seer) In Focus Escorts exports FE bistros: nmver of tractors to Burkina Faso acon spied ver 70st single or, tnchiphes umber ofan fom nda by ‘por in 208 othe Gow of Burin Fao. Buin Faso, Wes Aes agestcton owe, but {snow divesifing top production and aso enttiag {no market aden esl ae proccton of ft and vegtbis cs cop ferent yet Srdredice over Over 6000 tractors in Africa Escorts leads the market in Madagascar ‘Over 15.2 milion people living in Madagascar ae Tamers and ag-mechanzation an alte have slpnicant impact n the poducviy ofthe country fs whole As pasta hs Ds for dovelopent spite compstio, Escort bas Been he ony Scessful company to supny over 400 actors & Implements for eahncing productivity of ie & ‘maize in Madapascar Escorts has conibuled awards "em mechani na focused mann rd. oninis to ork toward ste developmen of theregion Aiea in ina new ea, Wit focused eff and Saegic devslopment of Agriculture, Aiea could ton be te food basket forthe world: Export makets ‘of Afia contin fo be the fous for Indian tmanufscties an sso Took ob on he Teverage thal already enjoys ia suturing ‘oantie of Morocco Following or raeces ‘Ghana and Nigeria, we stomp elee ht he fam ‘mechanization math in Afi wil continue to gow romely. We have sgeressiv plans for neessng oo Toukel share here. Market leader Culture Change Learning new Perspectives (Over the ast wo years, Escorts has ‘been focusing ot bulding te cule ‘fleeing. tis the only determinant foram organization have omptive advantage, As superior performance depends on spree Tenming, Escorts Api Machinery ‘Group (AMG) rece brouglt togcherntermatonl expe in Contemporary Management, Quali, THR'and Simulation to nrc ith managers 1 ive hem ‘rdestanding of the lls approaches in busines. management of business Contemporary Management Systm the rame indicates ithe lates in management of business da focuses ‘on Economie Vale Added approch Me Joe! Ser, Caiman & CEO and [nk Star, President of Ser Stewart Co vishal Escorts and shared thet pinion with 6 enor managers and. troctves andthe managemett ‘commits of Escors AMG. The tak faced on bow this approach improve he quality of management st business operations, nt omy cost fontaiment on te income statement, It ffxive balance sheet management swell through working api management and operating fffceny. The esto toe these International and lates practices itis the organization sa tempt to oven mindsets of manager fo Farris thinking apd moder, ‘management approaches. Learning from the master of Quality ‘Quay has take a ent

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