c



   
Ê

³In a developing country such as India, three-wheelers are a low cost means of
transport in cities and towns. They also enable cost-effective means of intra-city
transportation of goods. Three-wheelers have played an important role in the last-mile
connectivity both for passenger as well as commercial purposes. The existence of a
large number of small-scale businesses promises a sustained demand in the domestic
market. Very little has been done in terms of product innovation, and manufacturers will
have to focus on it. Going forward, this segment will face competition from SCVs in the
commercial space, for which the manufacturers have to rethink their product positioning
and marketing strategies.´

x
ë
 
  
 

 
 
 

c
 

 
Ê

Three-wheeler industry in Indian Automobile sector is mostly experiencing an upward

trend in the production since last decade. The production in this segment for last seven
years has been shown in the Chart 4.5.1.1. While in the starting of the year 2003, it was
356,223 units, in the year 2009-2010 it is 619,093 units. Compound Annual Growth
Rate (CAGR) for the period from 2003-04 to 2009-10 is computed as 8.22% overlast
seven years.

Ê

ÊÊ 
 
ÊÊÊ Ê ÊÊÊ

Œ


 


 
 


     

 


 

 

 



          
 
   


     
     
 
Ê

x
÷       
!

c
 
  

ÊÊ
 Ê
ÊÊ Ê ÊÊÊ

 
ÊÊÊ 
 

   

 


  
 

  
 

 
 
 

 


 

          
 
   


ÊÊÊ  
 
 
   


  

Ê
x
÷     
 "
 
!

c
  !
 
Ê

This has been contributed almost entirely by Bajaj Auto, which accounted for around 94
per cent of exports in 2008-09.

Bajaj Auto exports to Sri Lanka, Egypt, Nepal and Bangladesh, among other countries.

x

#$%  
&
 

  '((()*+,"
-
÷  .
- 
"


!/0+ 10( 10*2


Ê
ÊÊÊ Ê! ÊÊÊ

G


!"# ÊÊ 







 






 

 

 

 



 


 
 
 

          
 
   


!"# ÊÊ  

  






 


Ê

x
÷    
!  
!


c
c  "#!"$ 

ÊÊ"Ê!Ê#
$Ê
ÊÊ Ê! ÊÊ

 m   



$ %


 & Ê'  

 (Ê'  

 $ %

x

#$%  
&
 

  '(()('),"
-
÷  .
- 
"


!/0+ 10( 10*2
c


 %#  

Êʏ

Ê!Ê
$Ê
ʏ%Ê&

à  


  



&& )*) +Ê+ ,--Ê+  Ê. / Ê) 
$

$

$


$

$
$

x

#$%  
&
 

  '(()(*(,"
-
÷  .
- 
"


!/0+ 10( 10*2

c
& '(! 
  
Ê

 ÑÊ!Ê
Three-wheeler sales in India touched a new record of 0.4 million in
2006±07.

  'ÊÊ
ʏ(The launch of four-wheel, sub-1-tonne vehicles has resulted in a
segmental shift from three-wheelers.

)
ÊÊ



Ê The proportion of three-wheeler goods carriers in
overall sales has doubled, indicating the increased need for a low-cost, last mile
transportation system.
 "Ê!Ê
The less-than-3.5 tonne segment in goods accounted for 82 per
cent of sales and the less-than-four seater segment in passenger versions accounted
for 97 per cent of sales.

 
""
Ê(  Piaggio Vehicles, market leader in the three-wheeler segment
launched its 1.3 tonne three-wheeler µApe¶ in India.

 #*# Mahindra & Mahindra recently launched its three-wheeler passenger vehicle
µAlpha Passenger¶ in India.

 (Ê#

ʏ

In addition, TVS Motor Company also launched one of India¶s
first 200 cc two-stroke auto rickshaws µTVS King¶ in 2008.

 +
,
,ÊÑ
 Bajaj Auto has the second-largest market share in the three-wheeler
segment.

 -
 Ê#

 Force Motors, a joint venture between Bajaj Tempo and MAN AG of
Germany, is a leading player in the goods carrier segment.

 ÑÊÑ
Ê)The Company has introduced new products in the rear engine
segment. It also manufactures µChakda¶ -a three-wheeler reengineered from a two-
wheeler-popular in the western parts of the country.

x

#$%  
&
 

  '((()3*4*'5'(()(*(
,"
-÷  .
- 
"


!/0+ 10( 10*2