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Proforma –II

Government of Khyber Pakhtunkhwa


Planning & Development Department
PROJECT CONCEPT FORM

Sector: Sports, Youth Affairs, Tourism, Archaeology & Museums


Department, Government of Khyber Pakhtunkhwa Peshawar

Sub-Sector: Khyber Pakhtunkhwa Culture and Tourism Authority

Exp. Up to TF Beyond
01 Cost (Rs. In M) Allocation for 2020-21
June 2020 2021-22
Local Foreign Foreign
Cap Rev Total
60 Nil Nil 30 30 Nil 60
Title of the Proposed Digitalization of Tourists Products, Services and Data Collection along with
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Project operationalization of FMIS, HMIS and BMIS
The directorate of Tourist Services, PAITHOM, Directorate of Culture
and Tourism Corporation are in the process of merger into The
Khyber Pakhtunkhwa culture and tourism authority. The existing
component agencies have their data basis , information and records
that are to be synchronized through digitalization through
03 Proponent information transformation to FMIS , HMIS , BMIS reflection actual real time
situation analysis at any given time.it helps support in creating sense
of participation in recreational activities. The process of promoting
Tourism at local and regional level invokes multiplier effect for in
terms of busy rupee that caters for all those associated with
travelling.,, .
The aim is to let the recently commissioned authority to make
available all services via the smart phones of the cliental . It involves
surveys, GPS site demarcations , computing , inputing, hosting,
displaying and processing trends and allied information that is of
Goals & Objectives set to direct relevance to visitors or tourists. First hand details about the
04
be achieved communities of local villages, hamlets, business organizations,
individuals in adopting or engaging entrepreneurships in the purview
of the authority. Making on line dispensation of businesses ensured a.
Openings of interests to all be open to all those who may be
interested to establish tourism businesses or get engaged in it.
KPCTA tasked to coordinate the functions of existing segregated
agencies into mainstream of the authority needs digitalization of its
systems , subsystems for ensuring its online availability . in order to
Rationale for ADP
05 take off the authority has to be nurtured in the immediate to short and
Funding
medium term for making it self sustaining. The exact estimates may
swell up to additional amount once all details plans for
operationalizations are in place.
Geographical Coverage
06 (for whole province or Khyber Pakhtunkhwa
specific district/tehsil)
Is the Project aligned The project is part empowering the KPCTA as part of the flag ship
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with CDS initiatives of the provincial government. In the instant scheme it is
aimed to create a digitalized system that converges with existing
apps, data systems and then converge the filtered services to all
those interested on line. It will also provide insights to increase or
decrease in the number of visiting tourists, their rating of improved
services while they are traveling from one site to another and help
project trends . It is in line with the comprehensive development
strategy.
Currently there is tourist app that needs data input, GPS coordinates,
routes and maps revived and updated. Additional surveys for
collection of data and computing it into online systems is aimed that is
Nearest place where
08 offered by most of the tourist visiting countries . A lot has been done
similar facility is available
but more has to be focused on all KP and on line availability including
local entrepreneurs that may also attract additional domestic tourists
to KP.
09 Financial Phasing ( 3- Years ) 1st year Rs.100M 2nd year Rs.200M 3rd year 200
It is expected the residents and host communities as well as the
tourists are expected to benefit. Similarly the small entrepreneurs
Beneficiaries ( type &
10 serving the tourists are directly among beneficiaries. Roughly a ten
Number)
million tourist visit currently domestically the province yearly that
would increase with increased facilitation.
More charming choices for tourists for informed site visiting, similarly
better business projections for entrepreneurs and on line service
Expected output availability by public sector it may be further improved through private
11 (qualitative & public partnerships. It is expected to facilitate the tourists on
quantitative) immediate basis. It will be hosting of guests with better services,
information and accommodation with projection of Khyber
Pakhtunkhwa as tourist’s friendly region.
The present government has a special focus to alleviate poverty
through empowering communities with natural available resources by
promoting home stays, hosting guests and Hospitality industry . Its
our prime focus to present our services and product on line
accurately. It includes information on regulated Tourist related
Priority (indicate top,
12 staying and travelling to facilities in existing sites and or new sites that
normal or low)
ultimately may be outsourced . Regular upgradation , reviews, re-
planning shall be carried out to keep the resolve of government . It
also is activate private sector participation in tourism and
sensitizations at grass root level to adopting hosting guests as a an
enterprising venture.

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