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E.

Kenneth “Kent” Rayborn


Clermont, FL 34711
Ph: 352-432-8757
KentRayborn@gmail.com

Objective

Secure a sales position that will benefit from my proven track record for growing a sales territory and
establishing productive networks. My goal is to serve as an integral team member of a reputable
organization that values salesmanship and integrity.

SureCrete Design Products – Dade City, FL 2009 – 2010


Sales Representative
• Target building materials distributors, general contractors, architects, and decorative concrete
finishers with ongoing product awareness presentations.
• Conduct domestic and international lead generation via face-to-face communications, inbound /
outbound sales calls, cold calling, and e-mailing.
• Advise and troubleshoot technical applications.
• Represent company at untapped industry networking functions.
• Introduce proactive plan for showcasing integral pigments to the concrete ready-mix community.

Lambert Corporation – Orlando, FL 1997 – 2009


Sales Representative, Western Central Florida Territory
• Increased sales volume at an average rate of 20% annually for 10 years.
• Captured market share through daily sales calls / visits to building materials distributors, concrete
ready mix manufacturers, drywall suppliers, landscape suppliers, curbing contractors, general
contractors, concrete finishers, masonry contractors, stucco contractors, home builders,
architects, and structural engineers.
• Spearheaded all aspects of account management from initial contact and setting up accounts to
price negotiation and troubleshooting.
• Created company-specific professional PowerPoint sales presentations.
• Acquired new accounts through cold calling, face-to-face meetings, and industry networking.
• Conducted product training for distributors and key team members.
• Resolved issues by relying on personal integrity and diplomacy skills.
• Grew territory from 31 accounts to 98 active distributor accounts (many with multiple locations.)

Binnings-Pan American Windows – Ft. Myers, FL 1996 – 1997


Branch Manager – Sarasota Office
• Introduced new brand into established competitor territory.
• Built sales by forging relationships with residential and commercial customers.
• Identified new prospects for business development opportunities.
• Completed project proposals and take-offs.
• Managed regional office with three direct reports and established database of key customers.
E. Kenneth “Kent” Rayborn
Cell: 321-663-3187
____________________________________________________________________________

Hilti – Tulsa, OK 1995 – 1996


Commercial Territory Representative – Southwest Florida
• Called on electricians, plumbers, drywallers, concrete contractors, general contractors, and steel
erectors.
• Researched and targeted major construction projects.
• Initiated product demonstrations/workshops for field operators.

Monier Roof Tile – Lakeland, FL 1990 – 1994


Territory Manager (Ft. Myers / Naples area)
• Targeted key customers such as roofing contractors, developers, builders and distributors to
create product brand awareness.
• Infused distributors with product knowledge to promote product benefits. Produced presentations
and programs for national homebuilders.
• Worked with developers during pre-planning stages to identify needs and recommend optimal
product.

Robert Hunt Corporation (Pella Windows distributor) – Orlando, FL 1982 – 1990


Outside Sales (1984 – 1990)
• Called on general contractors and individual homeowners to capture market share.
• Developed relationships with architects to have Pella Windows specified.
• Reviewed blueprints to determine window take-offs and establish pricing.
• Showcased products at local and national tradeshows.

Inside Sales (1982 – 1984)


• Assisted walk-in customers with product demonstrations and product benefits.
• Drafted architectural window elevations for quoting projects.

Education

University of Central Florida – Orlando, FL


B.A., Criminal Justice

Professional Affiliations
CSI (Construction Specifiers Institute) 2000 – Present
FICAP (Florida Independent Concrete & Associated Products) 2002 – 2009
FRSA (Florida Roofing, Sheet Metal & Air Conditioning Contractors Assoc., Inc.) 1990 – 1994
HBA (Orlando Home Builders Association) 1982 – 1990

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