STP OF VEDANTU

SEGMENTATION:

 Demographic   Students aged 12 to 18 years old. 

   Students preparing for entrance exams like JEE and
NEET. 
Geographic   Tier 1, 2, and 3 cities.
 Recently Vedantu has invested in ‘Instasolv, an instant
doubt solving app for students’ to increase its reach in
tier 3 and tier 4 cities where doubt solving is a tedious
task.

Psychographic   Flexibility in taking classes from home.

 A lot of time is saved which would have otherwise spent
on commuting.
 Personalized attention of teachers. 
 Parents can keep a check on their kid’s activities

TARGET:

1. Students: Since it is an Ed-tech firm, its target audience is students. It provides

courses for students of classes 6th – 12th and helps students preparing for various
entrance exams like JEE and NEET. It is reaching to students present in more than
1000 cities from approx. 30 countries. Vedantu’s WAVE technology platform enables
students to choose the teacher and timing of their choice and learn as per their
convenience. This platform can be operated at low internet bandwidth make it
accessible to students in rural areas also. 

2. Parents: Parents are the ultimate decision-makers who decide what is right or wrong
for their kids. Vedantu understands this and targets the parents by highlighting the
benefits of e-learning such as personalized education from the comforts of home,
learning anytime and anywhere, and time-saving. 

3. Teachers: The core component of Vedantu are its teachers. It provides flexible
working hours to teachers anytime between 4-10 pm. They can choose any slot
whichever is suitable for them and are not burdened with extra working hours. 

Positioning: 
While choosing an Edtech-platform for learning, a customer looks for comfort, personal
attention, quick doubt solving, clarity in teaching, and adjusting pace according to oneself. 
Vedantu has been built in such a way that it caters to all the needs mentioned above.
Vedantu’s USP is its quality of teachers. It aims to combine quality teachers, engaging
content, and superior technology to help students understand the concepts without difficulty.
It aims to give an experience of a real classroom virtually. It provides an option to attend the
classes as per student’s preferences, and they could watch the recordings of any missed
lecture. Its WAVE technology platform helps understand students' attention span and
accordingly change the course content if needed.