Anna University Coimbatore: Directorate of Online and Distance Education

1
ANNA UNIVERSITY COIMBATORE
DIRECTORATE OF ONLINE AND

DISTANCE EDUCATION
MBA
(Calendar Year: 2009)
SYLLABUS
WITH CURRICULAM & REGULATIONS
(SEMESTER – I to IV)
2

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION
REGULATIONS: 2009
This regulation is applicable to all candidates admitted into MBA Programmes

during the calendar year 2009.
1. PRELIMINARY DEFINITIONS AND NOMENCLATURE

In this Regulation, unless the context otherwise requires:
i) “Programme” means MBA programme.
ii) “Branch” means specialization or discipline of MBA programme.
iii) “Course” means a theory or practical subject that is normally studied.
iv) “University” means ANNA UNIVERSITY COIMBATORE.
2. PROGRAMMES OFFERED
1. Airline and Airport Management 13. Infrastructure Management
2. Banking, Insurance & Financial Services 14. International Business Management
3. Biotechnology 15. Marketing Management
4. E-Business 16. Pharmaceutical Management
5. E-Governance 17. Port Management
6. Energy Management 18. Retail and Supply Chain Management
7. Financial Management 19. Software Enterprises Management
8. Food and Agri Business Management 20. Telecom Management
9. General Management 21. Textile Management
10. Healthcare and Hospital Management 22. Tourism Management
11. Hotel Management 23. Transport Management
12. Human Resource Management 24. Venture Capital & Capital Market
25. Product Engineering Management
3
3. ADMISSION
1. Candidates seeking admission to the first semester of the four semesters MBA
Degree Programme:
 Should possess the degree from a recognized University
 Should have passed the Higher Secondary Examination of (10+2) curriculum
(Academic stream) prescribed by the Government of Tamil Nadu or authority
accepted by the Syndicate of Anna University Coimbatore as equivalent thereto.
2. The eligibility criteria shall be prescribed by the Syndicate of the University from time
to time.
4. STRUCTURE OF PROGRAMME
1. Every Programme shall have a curriculum comprising of theory courses and a
project work with well defined syllabi.
2. The curriculum of each semester shall be a blend of theory courses not exceeding 4.
3. The medium of instruction, examinations and project report shall be in English.
5. DURATION AND PATTERN

A student is normally expected to complete the MBA Programme in 4 semesters (Two
academic years) but in any case not more than 8 semesters (Four academic years)
from the admission.
6. INTERACTIVE LEARNING PROGRAMME

1. Interactive Learning Programmes are arranged on Saturdays and Sundays or on
Public Holidays. Attendance in Three ILPs is compulsory to appear for University
Examination. University will arrange Tele Conference / Case Studies in different
centres after due notification.
2. Those who did not attend the required number of ILPs can get permission from the
Director and submit Additional Term Paper (ATP) / Mini Project Work (MPW) and
appear for the examinations.
4
7. SYSTEM OF EXAMINATION
1. Performance in each course (other than project work) of study shall be evaluated as
follows:
S. No. Mode of Examination Percentage of Marks
1 Terminal Examination 70%
Continuous Assignments 20%
2
Assessment Term Paper 10%
Total 100%
2. Each theory course shall be evaluated for a maximum of 100 marks and the project
work shall be evaluated for a maximum of 200 marks.
3. The University examinations of 3 hours duration shall ordinarily be conducted
between December & January and between May & June.
8. REQUIREMENTS FOR APPEARING FOR UNIVERSITY EXAMINATION

A candidate shall normally be permitted to appear for the University examination of the
current semester if he/she satisfied the following condition requirement:
 Student is expected to attend all ILP classes and secure 100% attendance.
However, in order to allow for certain unavoidable reasons, the student is expected
to attend at least 50% of the ILP classes (Three pair of Saturday and Sunday).
Note: - A candidate who could secure lesser than 50% of attendance shall be given
exemption with the permission from the Director and he/she shall be permitted
to appear for the examinations by submitting Additional Term Paper (ATP) /
Mini Project Work (MPW).
 Registration is mandatory for current semester examinations as well as arrears
examinations. Student is expected to register for examination for all courses of that
semester.
9. PASSING REQUIREMENTS
1. A candidate, who secures not less than 50% of total marks prescribed for all the
courses with a minimum of 40% of marks in continuous assessment and 40% of
marks in university examination, shall be declared to have passed the Examination.
If a candidate fails to secure a pass / absent in a particular course, it is mandatory
that he/she register and reappear for the examination in that course during the next
semester when examination is conducted in that course; he/she should continue the
same till he/she secures a pass. However, the continuous assessment marks
obtained by the candidate in the first attempt shall be retained and considered valid
for all subsequent attempts.
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2. A candidate who opts for project work shall be declared to have passed in the
Project work and Viva–voce examination, if he/she secures an overall minimum of
50% marks. If a candidate fails to secure a pass / absent in the Project work and
Viva-voce examination may be permitted to resubmit a project and appear for the
viva – voce for the second time if so recommended by the examiners. No candidate
shall be permitted to submit the project work and appear for the Viva – Voce on
more than two occasions.
Note: - If a student indulges in malpractice in any of the University examinations,
he/she shall be liable for punitive action as prescribed by the University from
time to time.
10. ELIGIBILITY FOR THE AWARD OF DEGREE

A student shall be declared to the eligible for the award of the MBA Degree provided the
student has
 Successfully completed the course requirements and passed all the prescribed
examinations in all the 4 semesters within a maximum period 4 years reckoned from
the commencement of the first semester to which the candidates was admitted.
 The award of Degree must have been approved by the Syndicate of the University.
11. CLASSIFICATION OF THE DEGREE AWARDED

1. A candidate who qualifies for the award of the Degree having passed the
examination in all the courses of all the four semesters in his/her first appearance
within four consecutive semesters and securing an aggregate of not less than 75%
of total marks shall be declared to have passed the examination in Distinction.
examination in all the courses of all the four semesters within a maximum period of
four consecutive semesters reckoned from the commencement study in the first
semester and securing an aggregate of not less than 60% of total marks shall be
declared to have passed the examination in First Class.
examination in all the courses of all the four semesters not within a maximum period
of four consecutive semesters reckoned from the commencement study in the first
semester and / or securing an aggregate of less than 60% of total marks shall be
declared to have passed the examination in Second Class.
4. All other candidates shall be declared as failed candidates.
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12. GRADING SYSTEM
Percentage of Marks
Grade Category
obtained
95% - 100% O
90% - 94% E
86% - 89% A
76% - 85% B
66% - 75% C
56% - 65% D
50% - 55% S
Below 50% RA
Incomplete I
Withheld W
Website
www.annauniv.ac.in
is the primary source of communication
For further details:

The Director,
Directorate of Online and Distance Education,
Anna University Coimbatore,
Academic Campus, Jothipuram,
Coimbatore – 641 047.
Phone: +91 422 – 2694433, 6544555
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DIRECTORATE OF ONLINE AND DISTANCE EDUCATION
MBA - CURRICULUM
MBA – AIRLINE AND AIRPORT MANAGEMENT

Branch Code: 200
FIRST SEMESTER
Course
Courses
Code
101001 Principles of Management
101002 Managerial Communication
101003 Accounting for Managers
101004 Managerial Economics
101005 Organizational Behavior
SECOND SEMESTER
Course
Courses
Code
102002 Marketing management
102004 Financial Management
102003 Human Resources Management
102040 Airline Operations and Management
102041 Airport Planning and Administration
THIRD SEMESTER
Course
Courses
Code
103027 IT for Managers and MIS
103055 Aviation Management
103056 Aviation and Airport Security
103057 Aircraft Law and Convention
103058 Airport Engineering
FOURTH SEMESTER
Course
Courses
Code
104001 Business Research Methods
104002 Corporate Governance and Business Ethics
104006 International Business Environment
104011 Project Work and Viva - Voce
8
MBA – BANKING, INSURANCE & FINANCIAL SERVICES
Branch Code: 201
FIRST SEMESTER
Course
Courses
Code
101009 Global Communication
SECOND SEMESTER
Course
Courses
Code
102002 Marketing Management
102003 Human Resource Management
102031 Banking
102030 Corporate Finance
THIRD SEMESTER
Course
Courses
Code
103008 E-Banking
103007 Mutual Funds
103053 Risk Management and Insurance
103048 Treasury Management
FOURTH SEMESTER
Course
Courses
Code
9
MBA – BIOTECHNOLOGY
Branch Code: 202
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102042 Bioinformatics
102043 Fundamentals of Bio-Technology and Principle of
Genomics
THIRD SEMESTER
Course
Courses
Code
103059 Environmental Biotechnology
103060 Fermentation Biotechnology
103061 Industrial Biotechnology
103062 Plant Biotechnology
FOURTH SEMESTER
Course
Courses
Code
10
MBA – E-BUSINESS
Branch Code: 203
FIRST SEMESTER
Course
Courses
Code
101013 Technical Communication
SECOND SEMESTER
Course
Courses
Code
102022 E-CRM
102001 Operations Research
THIRD SEMESTER
Course
Courses
Code
103009 E-Commerce
103051 Decision Support Systems
103011 Enterprise Resource Planning
103010 E-Governance
FOURTH SEMESTER
Course
Courses
Code
11
MBA – E-GOVERNANCE
Branch Code: 204
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102044 Information Security
102045 Database Management Systems
THIRD SEMESTER
Course
Courses
Code
103009 E-Commerce
103063 Computer Networking
103024 Internetworking Technology
103064 Geographic Information Systems
FOURTH SEMESTER
Course
Courses
Code
12
MBA – ENERGY MANAGEMENT
Branch Code: 205
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102003 Human resource Management
102046 Technology Management
THIRD SEMESTER
Course
Courses
Code
103065 Energy Management
103066 Renewable Energy Systems
103067 Environmental Management
103068 Petroleum Energy
FOURTH SEMESTER
Course
Courses
Code
13
MBA – FINANCIAL MANAGEMENT
Branch Code: 206
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102016 Futures, Options and Derivatives
102014 Security Analysis and Portfolio Management
THIRD SEMESTER
Course
Courses
Code
103052 Mergers, Acquisition and Corporate Restructuring
103050 Capital Markets
103035 Project Management
103030 Management of Cost and Control System
FOURTH SEMESTER
Course
Courses
Code
14
MBA – FOOD AND AGRI BUSINESS
Branch Code: 207
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102003 Human resource Management
102047 Food and Beverage Management
THIRD SEMESTER
Course
Courses
Code
103069 Biotechnology Management
103070 Food Science and Nutrition
103071 Agro Industries and Marketing
103067 Environmental Management
FOURTH SEMESTER
Course
Courses
Code
15
MBA – GENERAL MANAGEMENT
Branch Code: 208
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102005 Operations Management
THIRD SEMESTER
Course
Courses
Code
103033 Materials Management.
103054 Strategic Management
103044 Management of Services
103020 International Business
FOURTH SEMESTER
Course
Courses
Code
16
MBA – HEALTHCARE AND HOSPITAL MANAGEMENT
Branch Code: 209
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102038 Marketing of Health Care Services
102037 Financial Management for Hospitals
102036 Hospital Administration and HRM
102039 Managing Health Services
THIRD SEMESTER
Course
Courses
Code
103025 Issues in Public Health
103014 Global Health Issues
103016 Health Laws and Industrial Relations
103003 Bioinformatics
FOURTH SEMESTER
Course
Courses
Code
17
MBA – HOTEL MANAGEMENT
Branch Code: 210
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102047 Food and Beverage Management
102048 Tourism Management
THIRD SEMESTER
Course
Courses
Code
103072 Catering Management
103073 Front Office Operations & Management
103074 Hotel Housekeeping
103075 Restaurant Management
FOURTH SEMESTER
Course
Courses
Code
18
MBA – HUMAN RESOURCE MANAGEMENT
Branch Code: 211
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102012 Human Resource Planning
102055 Performance Management
102056 Compensation Management
THIRD SEMESTER
Course
Courses
Code
103019 Industrial Relations and Labour Laws
103028 Knowledge and Change Management
103034 Organization Development
103043 Training and Development
103022 International Human Resource Management
FOURTH SEMESTER
Course
Courses
Code
19
MBA – INFRASTRUCTURE MANAGEMENT
Branch Code: 212
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102046 Technology Management
102027 Logistics and Supply chain Management
THIRD SEMESTER
Course
Courses
Code
103076 Telecom Management
103065 Energy Management
103077 Transport Planning Systems and Traffic Engineering
103078 Infrastructure Development
FOURTH SEMESTER
Course
Courses
Code
20
MBA – INTERNATIONAL BUSINESS MANAGEMENT
Branch Code: 213
FIRST SEMESTER
Course
Courses
Code
101009 Global Communication
101014 International Accounting
101015 International Economics
SECOND SEMESTER
Course
Courses
Code
102019 International Marketing Management
102026 International Financial Management
102025 International Human Resource Management
102057 Global Strategic Management
102027 Logistics and Supply Chain Management
THIRD SEMESTER
Course
Courses
Code
103009 E-Commerce
103047 Managing Global Businesses
103021 International Business Culture
103012 Export Procedures and Documentation
FOURTH SEMESTER
Course
Courses
Code
21
MBA – MARKETING MANAGEMENT
Branch Code: 214
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102009 Marketing Research
102006 Product and Brand Management
102010 Consumer Behaviour
THIRD SEMESTER
Course
Courses
Code
103038 Services Marketing
103018 Industrial and Agricultural Marketing
103045 International Marketing
103036 Retail and Logistics Management
FOURTH SEMESTER
Course
Courses
Code
22
MBA – PHARMACEUTICAL MANAGEMENT
Branch Code: 215
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102049 Intellectual Property Rights
THIRD SEMESTER
Course
Courses
Code
103079 Pharmaceutical Marketing
103080 Quality Management in Pharmaceutical Industry
103081 Product Management
103082 Industrial Pharmacy
FOURTH SEMESTER
Course
Courses
Code
23
MBA – PORT MANAGEMENT
Branch Code: 216
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102054 Disaster Management
THIRD SEMESTER
Course
Courses
Code
103083 Dock and Harbour Engineering
103084 Shipboard Operations
103085 Container and Multimodal Transport Management
103031 Marine and Fire Insurance
FOURTH SEMESTER
Course
Courses
Code
24
MBA – RETAIL AND SUPPLY CHAIN MANAGEMENT
Branch Code: 217
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102024 Purchasing and Supply Chain Management
THIRD SEMESTER
Course
Courses
Code
103051 Decision Support Systems
103037 Retail Marketing
103006 Channel Management
FOURTH SEMESTER
Course
Courses
Code
25
MBA – SOFTWARE ENTERPRISES MANAGEMENT
Branch Code: 218
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102018 Software Project Management
THIRD SEMESTER
Course
Courses
Code
103039 Software Estimation and Costing
103040 Software Maintenance
103041 Software Quality Assurance
FOURTH SEMESTER
Course
Courses
Code
26
MBA – TELECOM MANAGEMENT
Branch Code: 219
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102034 Network Management
102035 Telecom Policies and Technology
THIRD SEMESTER
Course
Courses
Code
103038 Services Marketing
103042 Telecom Services and Information Security
103024 Internetworking Technology
FOURTH SEMESTER
Course
Courses
Code
27
MBA – TEXTILE MANAGEMENT
Branch Code: 220
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102033 Fabric Production and Processing
102027 Logistics and Supply Chain Management
THIRD SEMESTER
Course
Courses
Code
103001 Apparel Manufacturing Technology
103002 Apparel Marketing and Merchandising
103013 Fashion Retailing
103004 Brand Management
FOURTH SEMESTER
Course
Courses
Code
28
MBA – TOURISM MANAGEMENT
Branch Code: 221
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102050 Travel Agency Management
102051 Hospitality Management
THIRD SEMESTER
Course
Courses
Code
103086 International Tourism Management
103087 Hospitality and Travel Marketing
103088 Event Management
103089 Tourism and Travel Development
FOURTH SEMESTER
Course
Courses
Code
29
MBA – TRANSPORT MANAGEMENT
Branch Code: 222
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102052 Infrastructure Management
THIRD SEMESTER
Course
Courses
Code
103058 Airport Engineering
103090 Railway Engineering
103091 Highway Engineering
103077 Transport Planning Systems and Traffic Engineering
FOURTH SEMESTER
Course
Courses
Code
30
MBA – VENTURE CAPITAL AND CAPITAL MARKET
Branch Code: 223
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102014 Security analysis and Portfolio Management
102053 Financial Institutions in India
THIRD SEMESTER
Course
Courses
Code
103008 E-Banking
103050 Capital Markets
103092 New Venture Management
103093 Global Capital Markets
FOURTH SEMESTER
Course
Courses
Code
31
MBA – PRODUCT ENGINEERING MANAGEMENT
Branch Code: 224
FIRST SEMESTER
Course
Courses
Code
SECOND SEMESTER
Course
Courses
Code
102006 Product and Brand Management
102005 Operations Management
THIRD SEMESTER
Course
Courses
Code
103094 Product design and development
103095 Product and process engineering tools
103096 Maintenance engineering and management
103097 Quality concepts in Product design
FOURTH SEMESTER
Course
Courses
Code
32
SEMESTER - I
101001 - PRINCIPLES OF MANAGEMENT
OBJECTIVE: To expose with the challenges of New Millennium and to increase the confidence level.
MODULE 1:
Management science: Definition-evolution of management Thought-contribution of
F.W.Taylor, Henri Fayol, Elton Mayo, Mary Parker Follet, Rensis Likert, Chestard Bernard, Douglous
McGregor, Peter Drcker, Mickel Porter and C.K. Prahalad - Functions of Managers - Scientific
Approach, System Approach and Contingency Approach. Planning-Types -Steps-MBO-MBE-
Strategies-Policies-Planning Premises - Decision Making - Risk and Uncertainty - Decision Trees.
MODULE 2:
Organization: Formal and Informal-Span of Management-Organisation Structure-
Departmentation-Line and staff relationship -Centralisation Vs. Decentralisation-Organisational
Culture-Cultural Diversity-Multi Ethnic Workforce -Organizing Knowledge resource.
MODULE 3:
Leadership: Leadership Styles -Motivation-Motivation Theories-Maslow-X-Y theory, Two
Factor Theory-Equity theory-Vrooms Expectancy theory-ERG theory-Committees-Teams and
Groups.
MODULE 4:
Controlling: Process: Standards and Bench Marking-Core Competence-Competitive
Advantage of Industries and Nation, Co-ordination-Principles of Co-ordination-Inter-dependence.
MODULE 5:
Knowledge Management - Creativity and Innovation - Quality Concepts-Business Process
Outsourcing.
MODULE 6:
Challenges in Management: Change Management -Timing of Change-Reaction to change-
Planning organizational Change-Technological Change-Effective use of Communication Devices and
IT.
Text Books:
Harold Koontz, Heinz Weihrich, “Essentials of Management”, 7th Edition, Tata McGraw Hill, 2008
References:
1. Management – Rocky W. Griffin – Biztantra, 8th Edition, 2005
2. Management: Tasks, Responsibilities, Practices – Peter F. Drucker- Harper Collins Publishers
33
101002 - MANAGERIAL COMMUNICATION
OBJECTIVE: The Objective of this course is to develop, deliver, assess and build capability to
Communicate.
MODULE 1:
Managerial Communication Process – Objectives of Communication– Principles of
Communication – Forms of Communication – Types of Communication – Channels / Media of
Communication – Communication in Organizations – Barriers to Communication – Guidelines to
overcome Barriers.
MODULE 2:
Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict
Management – Negotiations – Group Communications – Mass Communication – Intercultural
Communication.
MODULE 3:
Oral Communication – Designing and Developing Oral Communication Presentation –Speech
– Characteristics of Speech – Committees and Conference - Technological aids in Communication –
Visual aids in Oral Presentation – Interview for Employment.
MODULE 4:
Written Communication – Stages of writing process – Organizing and Composing messages –
Writing effective E-Mail messages – Writing for Web – Writing good, goodwill and bad messages –
Resume and Applications.
MODULE 5:
Non Verbal and Visual Communication.- Body Language – Para Language – Significance of
Space – Graphics - Visual Graphics – Textual Graphics – Television and and other aids in Visual
Communication.
MODULE 6:
Documents and Reports – Preparation of Business Documents – Storage and Retrieval of
information - Formal Reports -Research reports - Project reports - Business reports and Academic
reports-Presentation of Bibliography.
Text Books:
Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, “Effective Business Communication”, Tata
McGraw Hill, 10th Edition, 2009
References:
1. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson Learning.
2. Bovee, Thill, Schatzman , Business Communication, 7th Edition, Pearson Education, New Delhi.
34
101003 - ACCOUNTING FOR MANAGERS
OBJECTIVE: To make the students expose to the various accounting systems, accounting control
and linking the accounting system to the Management Decision Making
MODULE 1:
Accounting Systems, Financial Accounting Corporate accounting management and
accounting information – Financial Analysis –Cash Flow and Fund flow statement Analysis –
Accounting Cycle –Trial Balance, income and expenditure statements, profit and loss accounts,
balance sheet.
MODULE 2:
Management Accounting: Basic framework – Classifications of manufacturing cost, cost
accounting systems, job order costing, and activity based costing, process costing, costing and the
value chain – Cost – Volume – Profit analysis – responsibility accounting and transfer pricing.
MODULE 3:
Capital budgeting decisions: Standards and variable costing – Production cost variance
analysis – Management control environment, responsibility control and responsibility accounting
information used in management control.
MODULE 4:
Budgeting – Operating budget, budget preparation, cash budget, capital expenditure budget –
Control reports – Use of control reports, Designing management accounting system.
MODULE 5:
Analysis of financial performance of a firm:- Ratio analysis – Different types of ratios –
Interrelationship between ratios – Due – Point analysis, common size statement of inter and intra firm.
MODULE 6:
Responsibility Accounting-Meaning, Obhectives and Types – Corporate Financial Statement-
Corporate Reports.
Text Books:
M.P.Pandikumar, “Management Accounting”, Excel Books, New Delhi 1st Edition 2007.
References
1. Khan & Jain, “Management Accounting”, Tata McGraw Hill Publication.
2. S.N.Maheswari & S. K. Maheswari, “Introduction to Financial Accountancy”, Vikas Publication.
35
101004 - MANAGERIAL ECONOMICS
OBJECTIVE: The objective of this course is to make the student understand the application of
economic theory in decision making and to study ramification of managerial economics in global
economy.
MODULE 1:
Nature and Scope of Managerial Economics – Theory of Firm – Profit Maximization Vs. wealth
maximization – Theory of Profit - Functions of Profit.
MODULE 2:
Demand and Supply – Concept of Demand – Concept of Supply – Market equilibrium –
Demand Elasticity – Factors determining the elasticity – Arc elasticity –Income elasticity – Cross
elasticity – Demand estimation and Forecasting.
MODULE 3:
Production and Cost Analysis – Production Function – Economies of Scale – Innovation and
Global Competitiveness – Production Analysis – Cost theory and Estimation- Plant size Economies of
Scale.
MODULE 4:
Market Structure and Pricing Policies- Competition and Perfect Competition-Monopoly-
Monopolistic Competition – Oligopoly - Pricing Policies – Non-Price Competition - Cartel- Price Index.
MODULE 5:
Theories of Inflation-Types of Inflation-–Balance of Payment-Internal External Balance- Risk
Analysis – Capital Budgeting – Capital Rationing – Cost of Capital.
MODULE 6:
National Income – Concepts and Measurement of National Income - Consumption, Saving
and Investment.
Text Books:
Atmanand, Managerial Economics, First Edition, Excel Books, New Delhi, 2005.
References:
1. Dominick Salvatore - Managerial Economics, Fourth Edition, Thomson Learning, New Delhi, 2007.
2. Craig Peterson and Cris Lewis - Managerial Economics, Fourth Edition Prentice Hall of India, New
Delhi.
3. Christopher R Thomas and S Charles Maurice, Eighth Edition, Tata McGraw Hill Publicity
Corporation, New Delhi, 2006.
36
101005 - ORGANISATIONAL BEHAVIOUR
OBJECTIVE: To manage people on deviant workplace and to inculcate the value of move of values.
MODULE 1:
Basic Concepts: Contributing disciplines to organizational behaviour -Challenges and
opportunities for Organizational Behaviour - Developing Organizational Behaviour model - Foundation
of individual behaviour.
MODULE 2:
Individual Behaviour – Ability and Learning Attitudes - Measuring employee attitudes -
Measuring job satisfaction –Causes-Impact –Personality- Types-Trait -Measuring personality –
Perception- Factors influencing perception -Perception and Individual decision making.
MODULE 3:
Motivation - Definition -Theories -Work environment - Employee involvement - rewarding
employees -Emotional intelligence-Organisational behaviour application of emotion and moods-
Training and development -Performance evaluation- Job enrichment, job enlargement, job analysis.
MODULE 4:
Foundation of group behaviour: Steps of group development - Group properties and decision
making, difference between group and team, types of teams, training individuals into team players-
Interpersonal and organizational communication, channel, barriers to effective communication.
MODULE 5:
Leadership theories -Trait, Behavioral and Contingency theories - Contemporary models -
Inspirational approach, authentic leadership- Leadership and Power – Bases of power -Power &
Tactics - power in group - Politics.
MODULE 6:
Conflict – Definition - Transitions in conflict thought- Conflict process, negotiation,
organizational culture, creating and sustaining culture -Managing change - Resistance to change –
Work stress and management of stress.
Text Books:
Stephen P.Robbins and Timothy A.Judge, “Organisational Behavior”, PHI, 12th Edition
References:
1. Keith Davis and John W.Newstorm– Human Behavior at work, TMH,11th Edition
2. Fred Luthans - Organisational Behavior, McGraw Hill, 10th Edition.
37
101009 - GLOBAL COMMUNICATION
OBJECTIVE: The Objective of this course is to develop, communication capability in a multicultural

environment and to understand inter cultural dynamics in international organizations.
MODULE 1:
Global Communication Process – Objectives of Global Communication– Principles of Global
Communication – Communication in Multi National Companies – Role of language in Intercultural
Business Communication – Organizing messages to other cultures – Inter cultural negotiations.
MODULE 2:
Forms of Communication – Types of Communication – Channels / Media of Communication –
Communication in Organizations – Barriers to Communication – Guidelines to overcome Barriers –
Listening – Inter cultural negotiations – cultural diversity – strategies and practices in Multi National
Companies.
MODULE 3:
Oral Communication – Designing and Developing Oral Communication Presentation –Speech
– Characteristics of Speech – Committees and Conference - Technological aids in Communication –
Visual aids in Oral Presentation – Interview for Global Employment – Public Diplomacy activities in
Multi National Companies.
MODULE 4:
Writing effective E-Mail messages – Writing for Web – Writing good, goodwill and bad messages –
Resume and Applications – Corporate Communications.
MODULE 5:
Non Verbal and Visual Communication.- Body Language – Para Language – Significance of
Space – Graphics - Visual Graphics – Textual Graphics – Television and other aids in Visual
Communication.
MODULE 6:
information - Formal Reports -Research reports - Project reports - Business reports and Academic
reports-Presentation of Bibliography.
Text Books:
Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, “Effective Business Communication”, Tata
McGraw Hill, 10th Edition, 2009
References:
1. Krizan, Merrier Jones, Business Communication ,6th Edition,Thomson Learning.
2. Bovee, Thill, Schatzman , Business Communication, 7th Edition, Pearson Education, New Delhi.
38
101013 - TECHNICAL COMMUNICATON
OBJECTIVE: Technical Communication designed to build communication capability among the

students of Engineering, Technology, Management, Science Programmes and professionals in these
domain.
MODULE 1:
Technical communication process – Objectives of Technical Communication – Principles of
Communication – Forms of Communication – Types of Communication – Channels / Media of
Communication – Communication in Organizations – Barriers to Communication – Guidelines to
overcome Barriers – Technology in Communication.
MODULE2:
Listening and Feedback – Intrapersonal and Interpersonal Communication / Conflict
Management – Negotiations – Group Communication – Mass Communication – Intercultural
Communication – Visual aids in Oral Presentation – Interview for Employment.
MODULE 3:
Oral Communication – Designing and Developing Oral Communication Presentation – Speech
– Characteristics of Speech – Committees and Conference – Technological aids in Communication –
Visual aids in Oral presentation – Interview for Employment.
MODULE 4:
Writing effective e-mail messages – Writing for Web – Writing good, goodwill and bad messages –
Resume and Applications.
MODULE 5:
Non Verbal and visual communication – visual media – Developing visual literacy skills –
visual interaction – visualization techniques – software visualization – visual graphic design –
animated visual representation – 3D computer and graphics – 3D stereo graphics visual displays –
visual language and conversing technologies – visualization tools mapnet, otter – dynamic modeling
– computer aided visualization method.
MODULE 6:
information – Formal Reports – Research reports – Project reports – Business reports and Academic
reports – Technical Articles – Presentation of Bibliography.
Text Books:
M. Ashraf Rizvi, “Effective Technical Communication”, Tata McGraw Hill, 2005.
References:
1. Meenakshi Raman, “Technical Communication”, Oxford, New Delhi.
2. Bovee, Thill and Schatzman, “Business Communication”, 7th Edition, Pearson Education,
New Delhi, 2007.
39
101014 - INTERNATIONAL ACCOUNTING
OBJECTIVE: To incorporate the various international accounting Principles and practices relevant
to the present day globalizes economic scenario by providing end to end understanding
MODULE 1:
Historical and contemporary perspective – growth and spread of MNCs – financial innovation
– internationalization of capital markets – North America, Asia, Western Europe – Approaches to
accounting development – legal systems of accounting.
MODULE 2:
Financial accounting systems of France, Germany, Japan, UK, USA – special study of Czech
Republic, China, Taiwan and Mexico – voluntary and regulatory disclosures – segment disclosure –
corporate governance disclosure – implications of financial statements.
MODULE 3:
Foreign currency translation – persons, background and terminology – foreign currency
transaction single and two transactions – foreign currency and inflation translation – translation
accounting developments translation features – concept of historical cost – earnings – changing
prices – price – level adjustments – current cost adjustments inflation accounting and inflation issues.
MODULE 4:
International harmonization – international accounting standards board – integration of EV
financial markets – IFAC – ISAR – OECD – challenges and opportunities in cross – border analysis –
accounting analysis – information access timeliness – language and terminology barriers.
MODULE 5:
Business modeling – planning costs – capital budgeting – financial return perspectives –
measuring expected returns – MIS and hyperinflation – financial control issues – strategic costing –
performance evaluation of foreign companies managing financial risk – floating exchange rates.
MODULE 6:
International taxation – types of taxes, burdens, incentives – harmonization – Foreign Tax
credit – limits – Tax treatics – Tax planning discussions – offshore holding companies – foreign sales
corporations – pooling of taxcredits – international transfer pricing – Tariff, competitive factors – risks
– pricing methodology – practices.
Text Books:
Frederick D.S. Choi & Gary K. Meek, “International Accounting” 5th edition, Pearson.
References:
1. Valdez, Stephen, An Introduction to Global financial markets 3 rd edition, MacMillan.
2. Nolres C and R. Pancer, Comparative International Accounting, 7th Edition, Pearson.
3. Gernon H and G.K. Mack, Accopunting, An International perspective, 5th Edition, Irwin McGraHill.
4. E.D.S. Choi, International finance and accounting handbook, John Wiley & Sons.
40
101015 - INTERNATIONAL ECONOMICS
OBJECTIVE: Make the management students to undergo in depth and meaningful understanding of
International economic principles and paradigms governing both the macro and micro levels.
MODULE 1:
Nature and importance of international economics – current international economics
problems, trade protectionism. Excessive fluctuations in exchange rates David Ricardos’ – The law of
comparative advantage absolute advantage – opportunity cost theory – gains from trade under
constant costs.
MODULE 2:
Standard theory on international trade increasing costs – marginal rate of transformation –
community indifference curves – Trade based on different tasts – pastial equilibrium analysis – offer
curies – terms of trade Heckscher – Ohlin Theory – assumptions, factory intensity, factor abundance
– factor price equalization theorem – empirical tests – 4.0 model and new trade theories –
imperfection competition on international trade.
MODULE 3:
Growth of factors of production – technical progress – small and large country – trade
Restrictions – practice equilibrium analysis – the theory of tariff structure – optimum tariff – non – tariff
trade barriers – import quota and dumping – protectionism.
MODULE 4:
Economic integration – trade creation – history and attempts of economic integration – free
trade associations – trade theory and economic development – export instability and economic
development – import substitutions – international capital flows – motives and welfare effects –
MNCs.
MODULE 5:
Balance of payments – Principles – functions of the foreign exchange markets – spot and
forward rates. Currency swaps, futures and options – foreign exchange risks, hedging and arbitrage –
offshore financial markets – exchange rate determination, power parity theory and asset market
model – stability of foreign excfhange markets.
MODULE 6:
Income determination in open and closed economy – aggregate demand and aggregate
supply – macro economic policies for growth – flexible vs fixed exchange rates – exchange rate
bonds and pegs – gold standard IMF and Brettonwood system.
Text Books:
Dominick Salvatore, “International Economics”, 8th Edition, Wiley India.
References
1. D. Salvalose, Theory and problems of international economics 4th Edition, McGraHill.
2. G. Haberler, the theory of international trade W.hodge & Co.
SEMESTER - II 41
102001 - OPERATIONS RESEARCH

OBJECTIVE: To inculcate the application of management concept through Operation Research for
scaling new height.
MODULE 1:
Definition of OR – scope of OR – Limitations of Operation Research – Linear Programming
Problem (LPP) – Application of LPP in Management – Advantages of LPP (only theory) Formulation
of LPP – Solution of LPP by Graphical method: Duality and sensitivity analysis – Introduction to
integer Programming, Dynamic Programming and Non-Linear Programming. (Only Theory).
MODULE 2:
Various methods of finding initial solution: Maximization and Minimization problems North
West Corner Method – Least Cost Method – Vogel’s Approximation Method; Finding Optimal
Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem – Degenerate
solution (Theory only); Assignment problems; General Structure; Finding Optimal Solution; Variations:
No square matrix – Maximization problem – Restrictions on Assignments – Alternate Optimal
solutions – Traveling Salesman Problems.
MODULE 3:
Networking Concepts; Rules of drawing network diagram; CPM Computations – Finding
critical path – Different Floats; PERT Computations: Computation of earliest and latest allowable
times – probability of meeting the scheduled dates; difference between PERT and CPM – Crashing of
a Project
MODULE 4:
Two person zero sum game: Solution to games: Saddle point – Dominance rule – Value of the
game – mixed strategy – Graphical method of solving a game – (2 X n and m X 2) games –
Replacement Theory - Replacement policy for gradually deteriorating items and for suddenly failing
items.
MODULE 5:
Introduction- Characteristics of Queuing models – Models for Arrival and Service Times; Poisson
arrival with Exponential Service Rate model – oxcer – Queuing models (Theory only) Inventory models –
EOQ models.
MODULE 6:
Introduction – Process of Simulation – Monte Carlo Method – waiting Line Simulation Method
– Inventory Management Simulation – Marketing Management Simulation – Financial Management
Simulation
Text Books:
N.D.Vohra, “Quantitative Techniques in Management”, Tata McGraw Hill Publications, 2 Edition, 2003
References:
1. J.K. Sharma, “Operations Research”, McMillan India
2. Wayne L Winston, Thomson, “Operations Research”, 4th Edition, 2004
42
102002 - MARKETING MANAGEMENT
OBJECTIVE: To gain knowledge in the concepts of marketing and to acquire capability in

Strategies formulations and tactics development
MODULE 1:
Introduction – Definition – Scope of marketing - demands situations – key customer markets –
Market Environment – Marketing concepts – target market – marketing mix – tasks of Marketing
Managers.
MODULE 2:
Marketing strategies - Value chain – strategic alliances – Marketing information System –
Marketing organizations – Marketing resource - Assessing Market Demand – Creating consumer
value – classification of markets
MODULE 3:
Consumer behavior – cultural, personal, psychological factors – Market Segmentation –
geographic, demographic, psychographic, behavioral, volume and benefit buying process –
Institutional marketing.
MODULE 4:
Brands – Brand Equity – Products – Product life cycle – classification of products – product
differentiation – Market positioning – Product line – New product development - Packaging, labeling,
warranties and guarantees - Marketing of Services.
MODULE 5:
Pricing – Pricing objectives – Pricing strategies – Discounts and allowances impact of price
change – distribution of networks and channels – wholesaling and retailing – Marketing logistics –
modifying channels.
MODULE 6:
Marketing Communication – Promotion – advertising – sales promotion – publicity and public
relations – Direct marketing and personal selling – managing sales force – global markets – E-
business.
Text Books:
Philip Kotler, Kevin Lane Keller, “Marketing Management”, PHI, 12th edition.
References:
1. Willam J. Stanton, Michael J. Etzel, Marketing Concepts and Cases, TMH 13th Edition.
2. Tapan K. Panda, Marketing Management, Text and cases, Excel books, 2nd Edition.
43
102003 - HUMAN RESOURCE MANAGEMENT
OBJECTIVE: To equip budding managers with a complete, comprehensive review of essential

human resource management concepts and techniques.
MODULE 1:
Strategic role of HRM – Nature and scope of HRM – objectives of HRM – Job Analysis – HR
Planning – HR Inventory.
MODULE 2:
Recruitment Process – Application Blank – Test and Interviews – Selection – Placement –
Transfer – Training – Types of Training – Uses of Training – Designing effective Training – Evaluation
and Training.
MODULE 3:
Compensation – Performance Appraisal – Pay structure – Incentives – Financial and Non-
financial incentives – Executive Pay – Employee Benefits.
MODULE 4:
HR Environment – Multicultural Environment in MNC’s – Equal Employment Opportunities –
Reservation System - Outsourcing – Hire and Fire System - Security in Services.
MODULE 5:
Employer and Employee relations– Collective bargaining- process–Unions-Ethics–Dominants
of Ethical Behavior -Discipline – Protecting Safety &Health
MODULE 6:
HRIS - HR Records – HR Accounting – HR Audit –- Maintaining International Employees
Text Books:
Gary Dessler -A Framework for Human Resource Management - Pearson - 3 rd Edition - 2008
References:
1. Raymond A Noe, John R,Hollenbeck, Barry Gerhart and Patrick M.Wright – Human Resource
Management – McGraw-Hill New Delhi-5th Edition - 2007.
2. Cynthia Fisher, Shaw - Human Resource Management – Wiley Dreamtech / Bistantra – 5th Edition.
44
102004 - FINANCIAL MANAGEMENT
OBJECTIVE: To understand the theories, concepts and techniques of financial management for
prudent decision making.
MODULE 1:
Nature and Scope of Financial Management - Objectives of Financial Management, Finance
Functions, Structure of finance department, Emerging role of the Finance Managers.
MODULE 2:
Techniques of Financial Statement Analysis - Trend Analysis, Common Size Statements,
Ratio Analysis: Classification of Ratios – Liquidity Ratios, Leverage Ratios, Activity Ratios- And
Profitability Ratios.
MODULE 3:
Working Capital Management: - Management of cash and Marketable Securities receivables
management – Inventory Management- working capital financing.
MODULE 4:
Sources of Finance: Sources of Long Term & Short Term finance-Financing decisions: Cost of
capital – Hybrid Financing Instruments – Lease financing - and hire purchase – Venture Capital
MODULE 5:
Capital Budgeting: Nature and Significance - Techniques of Capital Budgeting - Pay Back
Method - Accounting Rate of Return - Net Present Value and profitability index.
MODULE 6:
Management of Profits: Dividend policy - Determinants of dividend policy, bonus shares and
stock splits - Corporate Restructuring.
Text Books:
Prasanna Chandra - Financial Management, Tata McGraw-Hill,6th Edition 2004.
References:
1. I M Pandey - Financial Management, Vikas Publications, 9th Edition, 2005.
2. M Y Khan and P K Jain - Financial Management, Tata McGraw-Hill, 5th Edition 2007
45
102005 - OPERATIONS MANAGEMENT
OBJECTIVE: To understand the operation functions in manufacturing and service industry and to
achieve knowledge in new concepts development in this domain.
MODULE 1:
Nature of Production and Operations – System Approach to Operation management – Factors
– Types of Production and Production Systems- Productivity and Competitiveness –Operation
Strategy.
MODULE 2:
Designing Products and Services – Process Planning and Process Design in Services–
Production Processes – Production Technology
MODULE 3:
Manufacturing facility Planning – Long range Capacity Planning – Facility Location – Facility
layout
MODULE 4:
Master Production Scheduling –Service Operations Planning and Scheduling - Detailed
Scheduling – Facility Loading – Sequencing operations – Priority Sequencing Techniques – Line
Balancing – Line of Balance - Work Study – Time Study – Motion Study – Work Sampling.
MODULE 5:
Purchasing and Stores Management - Inventory Management – Functions – Information
Systems – Warehousing – Waste management – Maintenance Management - Just in Time (JIT) -
Enterprises Resources Planning (ERP) – Lean Manufacturing System.
MODULE 6:
Inspection and Quality Control – Statistical Quality Control Techniques (Control Charts and
Acceptance Sampling – Quality Circles – Introduction to Total Quality Management
Text Books:
Norman Gaither And Greg Frazier – Operations Management – Thomson – 9th Edition – 2007
References:
1. Martin K Star - Production and Operations Management – Biztantra – 2004
2. Chase, Jacobs, Aquilano - Operations Management for Competitive Advantage – Tata McGraw
Hill – 10th Edition 2007
46
102006 - PRODUCT AND BRAND MANAGEMENT
OBJECTIVE: To analyze, Plan and insight about branding, segmentation and positioning of the
product.
MODULE 1:
Product – Meaning – Classification – Product Mix and Line decisions – Growth Strategies of
FMCG – Managing Line Extensions.
MODULE 2:
New Product Planning – PLC – Classification – Routes of New Product Development –
Process – The Latent Factors – Successful New Product launches – New Product Failure
Dimensions.
MODULE 3:
Branding – Meaning – Strategic relevance – Creation – Principles – Brand Building – Branding
extension – Branding of Commodities – Managing Brand Equity – Anatomy of the Brand
MODULE 4:
Segmentation – Impact of Marketing Mix – Segmentation criteria – Lifestyle segmentation –
VALS.
MODULE 5:
Positioning – Meaning - USP – Brand image and Personality – 3 C’s of Positioning –
Competitive positioning and Strategy – Brand success – Core Benefits.
MODULE 6:
Managing Brand image – Concept Management – Functional brands – Symbolic Brands –
Forces affecting Brands – Brand revitalization – Brand recall and elimination – Types of Branding –
Brand valuation methods.
Text Books:
Ramanuj Majumdar – Product Management in India – Prentice Hall of India – Third Edition – 2007.
47
102009 - MARKETING RESEARCH
OBJECTIVE: To acclimatize students in the process of research in marketing
MODULE 1:
Meaning – Value and limitations – applications – client researches interface – information
system – problem identification.
MODULE 2:
Objective – Planning research design – Types of Research – quantitative and qualitative
research & benefits data objectives – sources – formation of data acquisition plan.
MODULE 3:
Scaling techniques – Basics rating scalar – Specific attitude scalar – Questionnaire design –
Functions –Validation.
MODULE 4:
Data collection – census and samples – sampling methods and non profitability methods –
probability and non probability sampling methods – sampling size
MODULE 5:
Data processing methods – microcomputers in marketing research – nature and functions of
statistical analysis – interpretation process – analysis & differences – analysis of payment – graphical
presentation.
MODULE 6:
Presentation & research analysis- Role of the reports – Contents of the report for Executives –
Principles – Marketing Research Agencies – Resources for Marketing Research.
Text books:
David J Luck and Ronald S.Rubin – Marketing Research – Prentice Hall of India – Seventh Edition
2008.
48
102010 - CONSUMER BEHAVIOUR
OBJECTIVE: To analyze and understand the behavior of the consumers in order to attack
consumers, satisfy and retain them.
MODULE 1:
Meaning – Nature & Objectives – Consumerism – Ethics
MODULE 2:
Consumes motivation – Pyramids – Dynamic Nature – Types and system – Motivation
research – models of consumes behavior – Learning and Howard Sheth model - Engel and Kollat
model – Blackwell model.
MODULE 3:
Consumer attitudes – Attitude properties – Types – Multivariable attitude model - Culture –
Sub-culture.
MODULE 4:
Reference Group – Family Decision Making – Family life cycle – Social class - Social class
and consumer Behavior
MODULE 5:
Opinion Leadership – Meaning – Process – Dynamic Nature – Persuasion and Motivation -
Diffusion of Innovation – Diffusion Process – Channel of Communication – Adoption Process.
MODULE 6:
CRM in Consumer Marketing – Focus on relationship – Building CRM – E CRM – CRM
Process CRM Implementation
Text Books:
Blackwell, Miniard, engel, Cengage 2006.
49
102012 - HUMAN RESOURCE PLANNING
OBJECTIVE: To acquire knowledge and skills in HR planning for meeting the legal and organizational
requirements.
MODULE 1:
Meaning – Importance – Long Range and Short Range HR planning – Job Analysis –
Techniques – Competency Based Approaches – HR Management Systems
MODULE 2:
HR Forecasting Process – Benefits – Factors – Types of Forecasting – Qualitative and
Quantitative Forecasting – HR Budgets
MODULE 3:
HR Supply – Replacement Analysis – Markov and Vacancy Model – Retention Programs –
Succession Management - Evolution – Process – Employee role in Succession management.
MODULE 4:
Downsizing – Definition – Reasons – Common Process – Decisions – Consequence and
Strategies – HRM Issues
MODULE 5:
Environmental Scanning Sources and Methods – Sources of Information – Techniques and
Challenges – Environmental factors
MODULE 6:
Outsourcing – Management of Outsourcing – Mergers and Acquisitions – Urge to Merge –
Cultural Issues – HR Issues.
Text books:
Monica Belcourt and Kenneth J.McBey , “Strategic Human Resources Planning”, Thomson, 2nd
Edition, 2006.
References:
M. Sudhir Reddy, P. Murali Krishna, K . Ramakrishna Reddy and K. Lal Kishore Human Resource
Planning-. New Delhi, Discovery Pub., 2005.
50
102014 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
OBJECTIVE: To provide comprehensive information about investing in securities.
MODULE 1:
Valuation of securities – bond and fixed income instruments valuation – bond pricing
theorems, durations of bond and immunization of interest risk, term structure of interest rate,
determination of yield curves, valuation of equity and preference shares (Dividend capitalization &
CAPM).
MODULE 2:
Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and
unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk.
Risk & risk aversion. Capital allocation between risky & risk free assets – Utility analysis.
MODULE 3:
Fundamental & Technical Analysis of equity stock. Concept of intrinsic value. Objectives and
beliefs of fundamental analysis. Economy-Industry-Company framework, points and figures chart,
bar chart, contrary opinions theory, confidence index RSA,RSI, Moving average analysis, Japanese
Candlesticks.
MODULE 4:
Behaviour of stock market prices – The market mechanism, testable hypothesis about market
efficiency, implications of efficiency market hypothesis for security analysis and portfolio
management. Asset pricing theories, CAPM & Arbitrage pricing theories.
MODULE 5:
Modern portfolio theory – Asset allocation decision. Dominant & Efficient portfolio – Simple
diversification, Markowitz diversification model, selecting an optimal portfolio – Single index model,
Treynor – Black model. Determination of corner portfolio. Process of Portfolio Management –
International Diversification.
MODULE 6:
Portfolio performance evaluation – Sharp & Treynor & Jemsen’s measure. Portfolio revision
– Active and passive strategies & formula plans in portfolio revision. Mutual funds – types,
performance evaluation of mutual funds, functions of Asset Management Companies
Text Books:
Donald E.Fischer and Roanal J.Jordan, Security Analysis and Portfolio Management, Pearson, Third
Edition - 2008
51
102016 - FUTURES, OPTIONS AND DERIVATIVES
OBJECTIVE: To understand the concepts of Options, Futures & Derivatives and to familiarize the
students about its usage.
MODULE 1:
Futures – Meaning – Specification – Types of Traders & Types of orders – Regulation –
Forward Vs Future contracts – Basic Principles – Basic Risk – Cross Hedging – Rolling the Hedge
forward.
MODULE 2:
Investment Assets Vs, Consumption Assets – Valuing forward contracts - Future contract on
currencies – Futures on Commodities-Mechanics of interest rate swaps – Nature of Swap rates -
Currency Swaps – Other Types of Swaps
MODULE 3
Options – Types – Trading Commissions – Margin – Regulation – Taxation – Warrants – Over
the counter markets – Factors – Assumption and notations – Put-Call Parity – Effect of Dividend -
Strategies involved in single option – Spreads – Combination – Other payouts.
MODULE 4:
Dividend yield – Option pricing formula – Option on stock indices – Currency options – Future
options – Binomial Trees – Drift of Future – Exotic options – Packages – Forward start options Types
– Option involving one Asset Vs. Several Assets
MODULE 5:
Credit Derivatives – Swaps & Indices – Valuation of Credit Default Swaps – CDS forward &
option – Convertible Bonds – Equilibrium models – No arbitrage models-Option on Bonds – Volatility
Structures
MODULE 6:
Heath, Jarrow & Morton Model – LIBOR market model – Mortgage-backed securities -
Experience of all user of Derivatives, Financial Institution and Non Financial Institutions Corporation.
Text Books:
John.C.Hull – Options, Futures & Other Derivatives – Prentice-Hall of India – Sixth Edition – 2008
52
102018 - SOFTWARE PROJECT MANAGEMENT
OBJECTIVE: To inculcate the fundamental practices of good project management needed by

software industry.
MODULE 1:
Meaning – Software projects versus other types of project – Contract Management – Activities
– Problems with software projects – Project Planning – Steps.
MODULE 2:
Programme management – Strategic Programme management – Evaluation –Choosing
technologies for a selection of a project – Structure versus speed of Delivery – Waterfall Model – V-
processes Model – Spiral Model – Prototype – Dynamic System Development method.
MODULE 3:
Estimation – Problems – Basis – Techniques – Activity planning – Schedules – Scheduling
Activities – Activity float – Identifying Critical Activities – Activity-on arrow networks.
MODULE 4:
Risk Management – Framework – Evaluating risk to the schedule – Monte Carlo Simulation –
Critical Chain Concepts – Resource allocation – Identifying resource requirements –Scheduling
resources – counting the cost.
MODULE 5:
Monitoring and Control – Creating the framework – Collection of data – Change Control –
Managing Contracts – ISO 12207 approach – Types of Contract – Contract Management.
MODULE 6:
Managing People – Understanding Behaviour – Motivation – Oldham - hackman Model –
Decision Making Influence of Culture – Stress – Software Quality – Meaning and importance –
Product versus process quality management.
Text Books:
Bob Hughes and Mike Cotterell – Software Project Management – Tata McGraw Hill – Fourth Edition – 2006
53
102019 - INTERNATIONAL MARKETING MANAGEMENT
OBJECTIVE: To educate the future managers to meet international challenges.
MODULE 1:
Meaning – Nature & Scope – Process – Domestic Marketing Vs. International marketing –
characteristics of MNC’s – Basis for international trade – Factor Endowment the organization –
Validity of Trade theories.
MODULE 2:
Marketing Barriers – Tariff & Non-Tariff – WTO – Multiplicity of potential Environment –
management of political risk – Multiplicity of Legal Environment – Legal form of organization –
Intellectual Property
MODULE 3:
Culture and its characteristics – Influence of culture on consumption & communication –
consumes Behavior in term of motivation, Learning, Personality, Psychographics, Perception, Attitude
& Social class – International marketing Research.
MODULE 4:
Quality – Products and culture – analyzing product components for adoption – Marketing
consumer services globally – brands in international markets products and services for business
demand in global business to business markets – quality and global standards – business services –
trade show’s crucial part of business to business marketing – relationship markets in business to
business context.
MODULE 5:
Direct exports – indirect exports – licensing – joint ventures – wholly owned subsidiaries –
franchising – other methods – international marketing channels – distribution patterns – alternative
middlemen choices – factors affecting choice of channels – surface Vs. air transportation –
advantages and disadvantages – marine transportation – warehousing.
MODULE 6:
Pricing policies and decisions – price escalations – cost of exporting – marginal cost pricing –
its importance – price quotation – INCO terms – preparation of quotations – promotions international
advertising – sales promotion in international markets – international advertising – direct mailing –
personal selling – exhibition – generic promotions in international marketing.
Text Books:
Sak Onkvisit, John J.shaw, “International Marketing”, Person-Prentice Hall
References:
1. Cateora, Graham, “International Marketing”, TMH 12/E, 2005
2. Warren Keegan, “Global Marketing Management”, Pearson / PHI, 7/e
54
102022 - E-CRM
MODULE 1:
E-CRM – Online Supply Chain Management and e-CRM – Technology aspects of Electronic
Commerce – Behavioural aspects of e-Commerce – e-CRM Theories
MODULE 2:
E-CRM and customer satisfaction – Consequences – Managing customer complaints – nature of
eCRM – role of CRM and eCRM – online supply
MODULE 3:
CRM and Organizational change and research on CRM success – Results and
Implementations
MODULE 4:
CRM implementation process – branch making – customer lifecycle - CRM Organization and
process – CRM processes in a business Engineering context – CRM in Financial Services Alliances.
MODULE 5:
Model for Customer knowledge management– Knowledge Management Pyramid – Case
Studies
MODULE 6:
CRM elements and ICT
Text Books:
Jerry Fjermestad, Nicholas C.Romano Jr, “Electronic Customer Relationship Management”, Prentice
Hall India, 2006
55
102024 - PURCHASING AND SUPPLY CHAIN MANAGEMENT
OBJECTIVE: To make the students aware of the demands placed on Purchasing and Supply Chain
Management.
MODULE 1:
Meaning – Importance – Benefits – Supply Chain Umbrella - Four enablers – Evolution –
Purchasing objectives – Evaluate and select suppliers – E-Procurement
MODULE 2:
Purchasing Policies – Merits and Demerits – Role of Purchasing – Code of conduct –
Purchasing procedures – Purchasing integration (Internal & External) – Critical role of Cross
Functional Team - Merits and Demerits of CFT – 5 R’s in purchase – Right Quantity – Right Quality -
Right Price - Right source – Right time.
MODULE 3:
Purchasing & Supply chain organization – Factors – Activities - Centralization Vs
Decentralization - Purchasing structure – Translating Corporate Objectives in to purchasing goals –
Purchasing Strategy development process.
MODULE 4:
Suppliers Evaluation & Selection Process – Need – Success method of evaluation – Long
term relationship potential – Developing a supplier Evaluation & Selection Survey
MODULE 5:
Supplier Quality – Factors – Striving for Zero defects – Six Sigma – ISO 9000 – Supplier
Performance measurement – Types – Optimized supply base – Overcoming Barriers – Suppliers
development.
MODULE 6:
Negotiation – Meaning – Planning – Developing negotiation Strategy & Tactics - Sources of
negotiating power - Purchasing ethics - Types of unethical behaviors – Purchasing order – Patent &
Intellectual Property – other laws affecting purchasing.
Text Books:
Monezka, Trent & Handfield – Purchasing & Supply Chain Management – Thomson – 3rd Edition – 2007.
56
102025 - INTERNATIONAL HUMAN RESOURSE MANAGEMENT
OBJECTIVE: To address the global dimension of workforce standards ever increasing demand of multo
etic workforce.
MODULE 1:
International HRM – differences between domestic and IHRM – context of IHRM – global
status – control mechanisms – mode of operation
MODULE 2:
Staffing – transferring staffing for international activities – roles of an expatriate & non
expatriates – corporate HR function.
MODULE 3:
Staff selection issues – factors moderating performance – selection criteria – dual career
couples – expatriate training – predeparture – training programmes – developing staff thro
international assignments
MODULE 4:
International compensation objectives – compensation of international compensation program
– approaches – patterns in complexity.
MODULE 5:
Repatriation process – individual reactions – multinational response – standardization and
adoption of work practices HR practices in host country – trade unions and international industrial
relations
MODULE 6:
Multinational performance management – performance appraisal of international employees –
international business ethics and HRM – mode of operation and IHRM
Textbooks:
Peters dowling and denice e.welch, “international human resources management”, fourth edition,
Thompson
57
102026 - INTERNATIONAL FINANCIAL MANAGEMENT
MODULE 1:
Economics of international Transactions – Balance of Payments – exchange rate depreciation
– money supply monetary approach to balance of payments – purchasing power parity – interest rate
parity – fisher relation – forward rate parity – exchange rate forecasting.
MODULE 2:
International monetary system – alternative exchange rate systems – historical and current –
review of international financial system – Eurocurrency market – International banking – structure and
instruments – foreign exchange spot market – Eurocurrency markets.
MODULE 3:
Organisation of future exchanges – effective hedging – headging with futures – option
features and markets – valuing options – binomial approach to option pricing – continuous time
options – forward rate agreements – swaps – hybrid or package options – exotic options
MODULE 4:
Political risk analysis – nature of risk – international diversification – international capital asset
pricing – options pricing theory – estimating systematic country risk – payment terms in international
trade – international cash management – hedging with forward contracts and – futures contracts –
hedging with options – put call parity.
MODULE 5:
Domestic bond market – US, UK, Sapanese bond markets – international bond market – bond
prices and yields – bond management – Longterm and short term interest futures – OTC hedging
instruments – international commodity trading – physical commodity contracts – principles of hedging
with commodities futures.
MODULE 6:
Valuing equities – different market structures – international equities – three major equity
markets – emerging markets – crossborder trading – orthodox theory of investment – techniques of
project evaluation – managing exposure of FDI to political risk – advantages and disadvantages of
M&A – Financial techniques in M&A
Text Books:
Ephraim Clark, “International Financial Management”, Cengage learning 2nd edition
58
102027 - LOGISTICS AND SUPPLY CHAIN MANAGEMENT
OBJECTIVE: To present the vision of the future of business logistics and supply chain management
and their role in enterprise competitiveness.
MODULE 1:
Logistics – Importance – Value Generation and Proposition – Service Benefits – Cost
Minimizations – Functions – Logistics Design and Operational Planning – Planning Methodology –
Design Decisions – Design Logic – Transportation Decisions – Freight Lane Analysis – Inventory
Analysis
MODULE 2:
Procurement and Manufacturing – Quality Imperative – Dimensions – Total Quality
Management – Quality Standards – Procurement – Procurement Perspectives – Procurement
Strategies – Purchase Requirement Segmentation – E-Commerce – Manufacturing – Manufacturing
Perspectives – Manufacturing Strategies – Total Cost of Manufacturing – Logistical Interface – Just-
in-Time.
MODULE 3:
Transportation Infrastructure – Transport Functionality, Principles and Participants – Transport
Functionality – Transport Principles – Transport Participants – Transportation Regulation –
Transportation Structure – Transportation Operations – Logistical Interaction – Documentation – Bill
of Lading – Freight Bill – Shipment Manifest.
MODULE 4:
Strategic Warehousing – Benefits – Warehouse Operations – Handling – Storage –
Warehouse Decisions – Site Selection – Design – Product-Mix Analysis – Expansion – Materials
Handling – Layout – Warehouse management Systems – Accuracy and Audits – Security – Safety
and Maintenance.
MODULE 5:
Global Supply Chain Integration – Managing the Global Supply Chain – Supply Chain Security
– International Sourcing – Rationale – Challenges for Low-Cost – Country Sourcing – Total Cost
Network – Formulating Logistical Strategy – Threshold Service – Service Sensitivity Analysis –
Finalizing Strategy.
MODULE 6:
Information System Functionality – Comprehensive Information System Integration – ERP or
Legacy Systems – Global Data Synchronization – Internet – Extensible Markup Language –
Rationale for ERP Implementation – ERP System Design – Supply Chain Information System.
Text Books:
Bowersox, Closs and Cooper, “Supply Chain Logistics Management”, Tata McGraw Hill, Second
Edition, 2008.
59
102030 - CORPORATE FINANCE
OBJECTIVE: To evaluate firm value and equity value and to inculcate the concept of dividend.
MODUELE 1:
Introduction to corporate Finance – Corporate Finance and the Firm – First Principles of
Corporate Finance – Firm Value and Equity Value – Tools – Objective – Stockholder Wealth
Maximization – Stock Price Maximization and Agency Costs – Stockholders and Managers –
Stockholders and Bondholders – The firm and Financial Markets – Firms and Society – A Postscript –
Limitations.
MODUELE 2:
The Time value of Money – Cash Flows and Time Lines – Time Value of Money:
Compounding and Discounting – Compounding – Discounting – The Frequency of Discounting and
Compounding – Time Value of Money: Annuities and Perpetuities – Annuities – Growing Annuities
Perpetuities – Growing Perpetuities.
MODUELE 3:
Value and Price: An Introduction – Need – Valuing an Asset with Guaranteed Cash Flows –
Default-free Zero-coupon Bond – Default –free Coupon Bond – Bond Value and Interest Rate
Sensitivity and Duration – Introducing Uncertainty into Valuation – Valuing an Asset with Default Risk
– Valuing an Asset with Equity Risk – Valuing an Asset with an Infinite Life – Equity and Firm
Valuation – Dividends and Equity Valuation – Binomial Model – Market Prices and Value – The
Pricing Process – Information, Expectations and Prices – Market Efficiency – Testing Market
Efficiency.
MODUELE 4:
The Basics of Risk – Motivation and perspective in Analyzing Risk – Equity Risk and Expected
Return – Defining Risk – Diversifiable and Nondiversifiable Risk – Models Measuring Market Risk –
A Comparative Analysis of Risk and Return Models – Models of Default Risk – The Determinants of
Default Risk – Bond Ratings and Interest rates – Significance of miller modigilane theorem.
MODUELE 5:
Dividend Policy – Process – Measures – Empirical Evidence on Dividend Policy – Timing of
Tax Payments – Measuring the Dividend Tax Disadvantage – Reasons for Paying Dividends – Cash
Returned to Stockholders – The Effects of Buying Back Stock – The Magnitude of Stock Buybacks –
A Cash Flow Approach to Analyzing Dividend Policy Evaluating Dividend Policy.
MODUELE 6:
Alternative Ways of Returning Cash to Stockholders – Equity Repurchases – Forward
Contracts to Buy Equity – Actions that affect Number of Shares Outstanding – Stock Splits – Stock
Dividends – Actions that Affect claims on Assets – Diverstitures – Spin-offs, Split offs and Split-ups –
Equity Carve-outs(ECSs) – Tracking Stock – Comparing the Alternatives – Comparing the
Alternatives – Common Objectives – Key Differences – Choosing Between the Alternatives.
Text Books:
Aswath Damodaran,, ”Corporate Finance”, Wiley India, Second Edition, 2008
60
102031 – BANKING
OBJECTIVE: To Expose the students about latest banking systems and their applications.
MODULE 1:
Indian banking system-public sector banks in India-private sector banks-local area banks-pre
reforms development-RBI- legal frame work-Main functions of RBI-reforms in financial and banking
sector-Naragimhan committee-Ghosh committee-Nadkarni committee recommendations-15 years of
reforms
MODULE 2:
Types of accounts-HUF-married women-Insolvent persons- trusts-minors-joint accounts-
partnership firms-joint stock companies-banker and customer relationships-customer service
guidliness-Obligations, duties and rights of a banker-clayton’s rule-customer service guidelines-
Goiporia committee-banking ombudsman scheme 2006-cunsumer protection act 2002
MODULE 3:
Know your customer norms-Anti money laundering measures-RBI act1934-Negosiable
instrument act 1881-Contibution act 1963-Indian contract act 1872-Indian stamp act 1899-Right to
information act 2005-Transfer of properties act 1882-Bankers book evidence act 1891.
MODULE 4:
Technology in bank-Internet banking-Request for Information-e commerce-Online tax
accounting system-PGPRS-it act 2000-Payment and clearing system in bank-Credit card operations-
Electronic fund transfer ectronic clearing service-MICR clearing-Core banking solutions-RTGS
operations-National financial switch-SFMS.
MODULE 5:
SWIFT- New financial product and service-Money Market instruments-Capital market
instrument-Debt market instrument-Credit market instrument-Retail banking-Current accounts-Term
deposit-Recurring deposit-Project Appraisal-NPA-Credit risk management-Bill finance- co-acceptance
of bills-MPBF.
MODULE 6:
Analysis of balance sheet-Working capital-Inventory norms-RBI directives of advance-
Consortium leading loan syndicate-BPLR-Debit recovery tribunal-Basics of foreign exchange-L/C-
INCOTERMS-EEFC accounts - Asian clearing union-RBI guidelines for SSI-Impact of NPAS-Poor
credit management- Poor loan review systems-Dee mat accounts – Mutual funds.
Text Books:
Vijayaragavan Iyengar, ”introduction to Banking”, Excel Book 2007.
61
102033 - FABRIC PRODUCTION AND PROCESSING
OBJECTIVE: To educate the processes of production of fiber to yarn to fabric, their functions and
characteristics.
MODULE 1:
Producing Textile for Fibire Yarns Stretch Yarns – Heat Set Thermo Plastic Yarns –
Elastomeric Yarns – Bi-Component Yarns – Bi-Constitutent Yarns – Chemically treated Natural Fibre
Yarns – Bulk yarns – Lube Bulk Yarns.
MODULE 2:
Selection of Dyes – Natural Dyes – Synthetics Dyes – Basic Dyes – Oxidation Dyes – Acid
Dyes – Acid Milling Dyes – Acid Permetalized Dyes – Natural Permetalized Dyes – Colorless Dyes –
Selection of dieing method – Stock Dying – Top Dying – Yarn Dying – Piece Dying – Identifying Dying
Defects – Tests to Determine Colorfastness – Fastness Washing – Fastness to Gas Fading.
MODULE 3:
Printing and flocking – Dyes used for printing – Roller Printing – Photo Printing – Cotton –
History of cotton – Kinds and Types of Cotton – From Field to Mill – Cultivating Cotton – Harvesting –
Ginning and Baling – Byproducts of Cotton – Processing, Blending and Mixing Cotton – Finishing
Cotton Fabrics – Evaluation Cotton Fabrics
MODULE 4:
Comparative characteristics – Strength – Elasticity – Resilience – Drapability – Heat
Conductivity – Abosorbency – Cleanliness and Washability – Reaction to Bleaches – Shrinkage –
Effect of Heat – Effect of Light – Effect of Mildew – Resistance to Insects – Reaction to Alkalies and
Acids – Affinity for Dyes.
MODULE 5:
Insulation Fabrics – Quilted Fabrics – Composition of Quilted Fabrics – Characteristics of
Quilted Fabrics – Pile Fabrics – Characteristics of Imitation Fur – Metallized Fabrics – Composition
and Construction – Properties and Care of Imitation Suede Fabrics – Knitwear – Care of Hosiery,
Underwear – Outwear.
MODULE 6:
Sheets and Pillowcases – Styles and Sizes – Blankets – Terry Towels – Table cloths –
Carpets and Rugs – Tufted Carpets – Needle punched – Stitch – Bonded – Knitted – Oriental Rugs –
Carpet Coloration – Carpet Printing – Piece Dyeing – Carpet Care – The Non technical Testing –
Feeling Test – Burning Test – Microscope Test – Chemical Test.
Text books:
Bernard P. Corbman – Textiles Fiber to Fabric – McGraw Hill – 6th Edition - 1983
62
102034 - NETWORK MANAGEMENT
OBJECTIVE: Enables students to move onto the networking industry to acquire knowledge in the
field of network management
MODULE 1:
Data Communications and Network Management Overview-Analogy of Telephone Network
Management.-Data (Computer) and Telecommunication Network.-Distributed Computing
Environment.-Network Management: Goals, Organization and Functions.-Goal of Network
Management.-Network Installation and Maintenance.-Network Management System.
MODULE 2:
Basic Foundations: Standards, Models, and Language – Introduction - Network Management
Standards - Network Management Models - Organization Model - Information Model - Management
Information Tree - Managed Object Perspective - Communication Model.
MODULE 3:
History of SNMP Management.-Internet Organizations and Standards – Organizations -
Internet Documents - SNMP Model - SNMPv1 Network Management - Communication and
Functional Models. -SNMP Architecture- SNMPv2 System Architecture-Bi-lingual Manager-SNMP
Proxy Server.
MODULE 4:
Ethernet Management Information Base-Relationship Between Control and Data Tables-
Token Ring RMON Management Information Base- Broadband Network Management: ATM
Networks-Broadband Network and Services-ATM Technology-Virtual Path - Virtual Circuit-.ATM
Packet Size- Role of SNMP and ILMI in ATM Management- ATM Digital Exchange Interface
Management
MODULE 5:
Cable Modem and CMTS Management.-HFC Link Management- RF Spectrum Management -
ADSL Management-ADSL Network Management Elements - ADSL Configuration Management -
ADSL Fault Management. - Telecommunications Network Management Standards.-TMN Architecture
MODULE 6:
Network Management Tools- Configuration Management- Fault Management- Performance
Management-Performance Metrics- Commercial Network Management Systems- Web Interface
SNMP Management-Embedded Web-Based Management. Desktop Management Interface-Web-
Based Enterprise Management
Text Books:
Mani Subramanian,”Network Management: Principles and Practice”, Addison-Wesley
63
102035 - TELECOM POLICIES AND TECHNOLOGY
OBJECTIVE: To give a broader view of telecommunications technology and policies.
MODULE 1:
Evolution of Telecommunications – Simple Telephone Communication – Basis of a Switching
System – Manual Switching System – Major Telecommunications Networks – Storage switching
systems – Rotary Dial Telephone – Signaling Tones – Storage Switching Components – Step by Step
Switching – Design Parameters – 100 - Line Switching System – 1,000-Line Blocking Exchange –
10,000 Exchange.
MODULE 2:
Crossbar Switching – Principles of Common Control – Touch Tone Dial Telephone –
Principles of Crossbar Switching – Crossbar Switch Configuration – Cross point Technology –
Crossbar Exchange Organisation – e lectronic space division switching – stored program control –
centralized SPC – distributed SPC.
MODULE 3:
Speech digitization and transmission – sampling – Quantisation and Binary Coding –
Quantisation Noise – Companding – Differential Coding – Vacoders – Pulse Transmission – Line
coding – Time Division Multiplexing – Basic Time Division Space and time Switching – Time
Multiplexed Time Switching – Combination Switching – Three-Stage Combination Switching – n-
Stage Combination Switching.
MODULE 4:
Optical Fibers – Types – Fiber Optic Transmission – Optical Sources – Optical Detectors –
Power Budget Analysis – Telecommunications Applications – Network Traffic Load and Parameters –
Grade of Service and Blocking Probability – Modeling Switching Systems – Incoming Traffic and
Service Time Charaterization – Blocking Models and Loss Estimates – Delay Systems
MODULE 5:
Data networks – Data Transmission in PSTNs – Switching Technique for Data Transmission –
Data Communication Architecture – Link-to-Link Layers – End-to-End Layers – Satellite Based Data
Networks – Local Area Networks – Metropolitan Area Networks – Fiber Optic Networks – Data
Network Standards – Protocol Stacks – Internetworking.
MODULE 6:
Indian National Telecommunication Policy
Text Books:
Thiagarajan Viswanathan, “Telecommunication Switching systems and networks”, Prentice Hall India,
1st Edition, 2007
64
102036 - HOSPITAL ADMINISTRATION AND HRM
OBJECTIVE: To expose the conditions and situations existing in the hospitals in terms of human
resource management and administration.
MODULE 1:
Hospital administration – Functions – Ethics – Challenges – Role of Hospital Administrators –
Human Resource Management – Nature – Characteristics – Functions – Significance – Human
Resource Accounts and Auditing.
MODULE 2:
Human Resource – Nature and Need – Benefits – Objectives – Steps – Recruitment –
Selection – Induction – Training – Meaning – Types – Training policy – Evaluation – Management
Development.
MODULE 3:
Wage and Salary Administration – Meaning – purpose – Elements – Organization of the
Management – Performance Appraisal – Purpose – Process – Advantages – Limitations – Requisite
of a Good Appraisal System.
MODULE 4:
Working Conditions – Safety – Welfare – Health services – Purpose – Benefits – Promotion –
Transfer – Dismissals – Resignations – Transfer Policy – Advantages
MODULE 5:
Communication – Nature – Purpose – Barriers – Essentials and Modes of Communication –
Counselling – Nature and Scope – Steps – Types – Techniques – Functions – Duties of an effective
counselor.
MODULE 6:
Collective Bargaining – Prerequisites – Functions – Characteristics – Principles – Collective
Bargaining in Hospitals – Role of Natural Justices in Hospital Administrative – Patient & Consumer
Protection Act 1986.
Text Books:
R.C Goyal,”Hospital Administration & HRM “, Prentice Hall of India, Fourth Edition, 2006
65
102037 - FINANCIAL MANAGEMENT FOR HOSPITALS
OBJECTIVE: To develop financial skills and learn to mange money in health care industry
efficiency and effectively.
MODULE 1:
Meaning of Financial Management – Healthcare Finance – flow of funds in Healthcare –
Financing mix and provision of service – Financial and Management Accounting – Budget cycle.
MODULE 2:
Costs – Definition – measurement – types – costing process – pricing – influencing factor –
approaches to pricing – break even analysis.
MODULE 3:
Pricing process – contract pricing – budgeting –role of budgeting – approaches – budgeting
and control – variance analysis – balanced analysis.
MODULE 4:
Introducing to financial accounting – need – accounting principles –income statement –
balance sheet – link between balance sheet and income statement.
MODULE 5:
Cash flow statement – net cash flow – working capital management – importance – managing
working capital – performance ratio – working capital ratio
MODULE 6:
Financial and management reporting systems – strategic reporting – cash mix management –
integration financial management information – financial control.
Text Books:
Reinhold Gruen and Anne Howarth,” Financial Management in Health Science”, Tata McGraw Hill, First
Edition, 2006
66
102038 - MARKETING OF HEALTH CARE SERVICES
OBJECTIVE: To educate marketing of Health Care Services.
MODULE 1:
Marketing- Planning and designing Medical and Ancillary Services-Outpatient Services-
Emergency Services- Clinical Laboratories- Radiological Services-Diagnostic Radiology-Radiation
Therapy Department- Nuclear Medicine- Surgical Department- Lab our and Delivery Suite.
MODULE 2:
Physical Medicine and Rehabilitation- Physical Therapy- Occupational Therapy- Recreational
Therapy- Speech and Hearing Therapy- Pulmonary Medicine- Cardiac Catheterization
Laboratory(CATH LAB)-Planning and Designing Nursing Services- General Nursing Unit- Pediatric
Nursing Unit- Obstetrical Nursing Unit – Psychiatric Nursing Unit
MODULE 3:
Isolation Rooms- Intensive Care Units(ICUs)-Coronary Care Units(CCU’s)-Newborn
Nurseries-Planning and designing supportive services-Admitting Department-Medical Records
Department-Central Sterilization and Supply Departments(CSSD)-Pharmacy.
MODULE 4:
Materials Management- Food Service Department-Laundry and Linen Service-
Housekeeping- Volunteer Department-Planning and Designing Public Areas and Staff Facilities-
Public Areas of the Hospital- Planning and Designing Hospital Services
MODULE 5:
Introduction-Engineering- Departments-Maintenance Management-Clinical (Biomedical)
Engineering-Electrical Systems – Air-Conditioning Systems- Water Supply and Sanitary Systems
MODULE 6:
Centralized Medical Gas Systems- Plan-Facilitates Planning for Management of SARS-
Overview-How SARS Spreads- Strategies for SARS Treatment – SARS Treatment Settings-
Hospital’s Internal and Staff Setting- General Public Settings- Designs of Future Hospitals
Text Books:
G.D.Kunders – Hospitals – Tata McGraw Hill – 5th Edition – 2007
67
102039 - MANAGING HEALTH SERVICE
OBJECTIVE: To inculcate planning, designing and management of Hospitals.
MODULE 1:
Planning the Hospital –Planning for a New Hospital- Guiding Principle in Planning Hospital
Facilities and Services- Preliminary Survey- Financial Planning- Equipment Planning- Permanent
Hospital organization-Planning: Early Consideration- Operational Plan and Functional Plan
MODULE 2:
Facility Master Plan- Design Team- Design Development Stage- Planning and Hospital
Building –Building Contract and Contract Document- Furnishing and Equipping the Hospital-Purchase
of Capital Equipments- Ready to Operate Stage- Before Opening the Hospital- Commissioning and
Inauguration.
MODULE 3:
Organizing of the Hospitals-Organizational Structure-Management Structure- Organizational
Charts-Management of the Hospital- Introduction-Two Lines of Authority in the Hospital- Professional
Management of the Hospital
MODULE 4:
Recruitment and Selection –Orientation, Training and Development- Getting the Hospital to be
in Readiness to Operate Professionally-Readying for the D-day-Planning and Designing
Administrative Services- Executive Suite – Professional Service Unit.
MODULE 5:
Financial Management Unit- Hospital Information System (HIS) - Nursing Service
Administrative Unit- Human Recourse Management-Public Relations Department.
MODULE 6:
Communication Systems- Environmental Control- Solid Waste Management –Transportation –
Safety and Security in the Hospital-Safety in Hospital- Security and Loss-Prevention Programme- Fire
Safety- Bomb Threat-Alarm Systems-Disaster and Disaster Preparedness
Text Books:
G.D.Kunders – Hospitals – Tata McGraw Hill – 5th Edition – 2007
68
102040 - AIRLINE OPERATIONS AND MANAGEMENT
OBJECTIVE: To provide a fundamental concepts and the management of air transport.
MODULE 1:
Introduction to Transportation – Modes – Modal Competition – The Economic Importance –
Transportation and Economic Development – Transport as a Factor of Production – International Transportation
– Importance of International Transportation – Logistics Management – Concepts and Types of Aviation –
History of Civil Aviation Industry – Aviation Technology Transformation (1930 – 2003) – Scope of Aviation
MODULE 2:
Aircraft Manufacturers – Introduction - Airbus Industrie, Civilian Products, Competition with Boeing –
New Generation Aircraft – About the Airbus A-380 – The Boeing Company – Airline Market Projection (2000-
2020 & 2004-2024) – Economy and Aviation - Air Transport and the Economy – Benefits of Air Transports
MODULE 3:
Aviation Management Structure – Introduction – Operational Management – Era of Open Skies Policies
– Overview of Airline Industry – International and Domestic Air Traffic – Financial Performance of Airlines – New
Economic Model for Airline Business – Outlook Muted for Legacy Carriers – Infrastructure Management –
Airport Planning Management
MODULE 4:
Aircraft Characteristics – Airport Capacity Management – Terminal Management – Apron Management
– Size of Airport Infrastructure – Airports and their Economics in National Economic Growth and Development –
Indian Scenario – Global Emerging Trends of Airport Infrastructure Industry – Global Study on Airport
Performance – Modern Aviation Infrastructure Business Trend – Airspace Management – Airports and Airspace
Congestion Issues – Regulatory Management
MODULE 5:
International Civil Aviation Organization (ICOA) - Introduction – Objectives – Strategic Planning –
Annexes – International Air Transport Association (IATA) – Aims – Two Tier Systems – Growth and
Development – World Trade Organization – World Tourism Organization – Federal Aviation Administration
(FAA) – Civil Aviation Authority (CAA) – Director General of Civil Aviation (DGCA) – Functions
MODULE 6:
Concepts of Bilateral, Multilateral and Plurilateral in Air Trade Agreements – Major Factors that
Converge Private Sector Initiatives – Modern Airline Trends – Liberalization in Air Transport – Potential Paths to
Further Liberalization – Privatization in Indian Civil Aviation Industry – Deregulation in Indian Air Pocket –
Airport Internalization – Basic Principle behind Privatization – Airport Privatization – Forms of Airport
Privatization – Airport Privatization Models – Causes – Objectives – Airport Ownership and Governance Models
– Airport Privatization in India – Road Map for the Civil Aviation Sector
Text Books:
P.S. Senguttuvan, “Fundamentals of Air Transport Management”, Excel Books, First Edition 2006
69
102041 - AIRPORT PLANNING AND ADMINISTRATION
OBJECTIVE: To provide an extensive outlook on Airport Operations, Planning, and Market,

Competition, Capacity Optimization, Slots and international trade services
MODULE 1:
Economics in Aviation Studies – Infrastructure Economics – Economics of Aviation
Infrastructure in India – Aviation Industry and its Significance – Consumer Behavior – Airport
Operational Economics
MODULE 2:
Economics of Airport Optimization – Airport Operational Capacity – Airport Terminal Capacity
– Economics of Congestions & Delays – Airport Slot Mechanism – ICAO Air Transport Policy –
Airport Slot Trading – Slot Auctions – Monitory – Airport Market and Competition.
MODULE 3:
Airport Planning system – Aims & Scope – Airport Financial Economics – Goals of Airport
Finance – Principles of Airport & Air Navigational Charges – Airport Revenue – Charges – Non-
Aeronautical Revenue – Global Airport Market Overview.
MODULE 4:
Airport Pricing Strategy – Objectives – Principles Airport Costs – Structure & Control of Airport
Charges - Airport Cost Structure – ICAO Policies on Airport & Air Navigational Services – Prices
Determination – Aero / Non Aero Business – ICAO’s Policies on Charges for Air Navigator Services.
MODULE 5:
Airport Performance Systems – Importance User – Airport Performance Measures – Units of
Airport Measurement – Quality of Airport Services – Ground Access System Capacity.
MODULE 6:
Regulation & Completion in Civil Aviation Industry – Globalization & Aviation – Strategic
Airline Alliance – Regulation & Deregulation – Airline Compensation – Regulating Airport Industry -
Airline Privatization – Objectives – Global trend in Airport Privatization.
Text Books:
P.S. Senguttuvan, “Principles of Airport Economics”, Excel Books, First Edition 2007
70
102042 – BIOINFORMATICS
OBJECTIVE: To provide a strong foundation on the various approaches to the study of Genomics,
Proteomics and the drug discovery process.
MODULE 1:
Introduction to Bioinformatics – Information Search and Data Retrieval – Genome Analysis
and Gene Mapping – Alignment of Pairs of Sequences – Alignment of Multiple Sequences and
Phylogenetic Analysis
MODULE 2:
Tools for Similarity Search and Sequence Alignment – Profiles and Hidden Markov Models –
Gene Identification and Prediction – Gene Expression and Microarrays
MODULE 3:
Protein Classification and Structure Visualization – Protein Structure Prediction – Proteomics
– Computational methods for Pathways and Systems Biology
MODULE 4:
Introduction to Drug Discovery – Drug Discovery: Technology and Strategies – Cell Cycle: Key
to Drug Discovery
MODULE 5:
Structural Biology and Virtual Screening for Drug Discovery – Emerging Role of Biomarkers in
Drug Development
MODULE 6:
G-Protein Coupled Receptors as Drug Targets – Ion Channels and Aquaporins as Potential
Drug Targets – Computer Aided Drug Design
Text Books:
S.C. Rastogi, N. Mendiratta, P. Rastogi, “Bioinformatics-Methods and Applications”, Prentice Hall
India – 3rd Edition.
71
102043 - FUNDAMENTALS OF BIOTECHNOLOGY AND PRINCIPLES OF GENOMICS
OBJECTIVE:
To provide a broad perspective on the fundamentals aspects, Techniques and Applications of
Biotechnology and gives an idea of the relationship between Biotechnology and Health, Nutrition,
Agriculture, Environment, Industry.
MODULE 1:
Introduction to Biotechnology – Overview – Fundamentals of Biochemical Engineering –
Biotechnology and Society
MODULE 2:
Biomolecules – Building Blocks of Biomolecules – Structure and Dynamics – Structure and
Function of Macromolecules – Biochemical Techniques
MODULE 3:
The Cell and Development – The basic Unit of Life – Cell Growth and Development – Cellular
Techniques
MODULE 4:
Genetics and Molecular Biology – The Principles of Genetics – Genome Function – Gene
Expression –Genetic Techniques
MODULE 5:
Protein and Gene Manipulation – Protein Structure and Engineering – Recombinant DNA
Technology – Genomics – Bioinformatics
MODULE 6:
Cell-Culture Technology – Microbial Culture and Applications – Plant Cell Culture and
Applications – Animal-cell Culture and Applications – Applications of Biotechnology
Text Books:
A.J. Nair, “Introduction to Biotechnology and Genetic Engineering”, Firewall Media, 1 st Edition, 2008
72
102044 - INFORMATION SECURITY
OBJECTIVE: To provide a Comprehensive Introduction to the Fundamental aspects of Information Security
MODULE 1:
Overview of Information Security and Cryptography – Classical Encryption Methods – Transposition
Ciphers – Substitution Ciphers – Caesar Ciphers – Mono alphabetic Substitution – Homophonic Substitution –
Polygram Substitution – Playfair Ciphers - Hill Ciphers – Poly alphabetic Substitutions - Vigenere Ciphers –
Compound Vigenere – Auto-key Cipher – Running-key Cipher – Vernam Cipher – One-time Pad –
Cryptographic codes – Machine Ciphers – Jefferson Cylinder – Rotor-based Machines
MODULE 2:
Symmetric Key Cryptography – Symmetric Cipher Model – Types of Attacks – Block Ciphers Vs Stream
Ciphers – Synchronous Stream Ciphers – Asynchronous Stream Ciphers – Block Ciphers – Criteria for
Evaluating Block Ciphers – Modes of Operations – Cascades of Ciphers and Multiple Encryption – DES – AES
MODULE 3:
Public Key Cryptography – Introduction – Basic Principles – The Chinese Remainder Theorem – RSA –
Integer Factorization Problem – Discrete Logarithm Problem – Knapsack Public Key Encryption – Probabilistic
Public Key Encryption – Elliptic Curve Cryptography – Quantum
MODULE 4:
Information Hiding – Evolution of Steganography – Steganography System – Other Techniques –
Modern Techniques – Some More Techniques – Audio – Video – Textual Steganography – Real-time
Steganography – Steganalysis – Applications – Digital Watermark – Data Integrity – Introduction – Preventing
Unauthorized Manipulation – Types of Hash Functions – Essential Properties of Cryptographic Hash Functions
– The Birthday Attack – Estimate of Probability of Finding a Collision – Hash Function Design Issues –
Cryptanalysis and the Security of Hash Functions – Attacks on Hash Functions – Standard Hashing Algorithms
MODULE 5:
Authentication – Objectives of Identification Protocols – Entity Authentication Techniques –
Applications of Identification Protocols – Properties of Identification Protocols – Authentication Mechanisms –
Challenge-Response Identification – Digital Signature – Digital Certificates – X.509 Protocol – RFC 2459 –
RADIUS – CAPTCHA – Introduction to Biometrics – Definition – Features – Applications – Technological Issues
in Biometric Systems – Face Recognition – Fingerprint Recognition – Iris Recognition – Voice – DNA as a
Biometric Identifier – Multimodal Biometric Systems
MODULE 6:
Virus and Malware – Introduction – Virus and Worms – Virus Structure and Operation – Defenses
Against Viruses – Virus Writers and Antivirus Development – Generic Decryption Technology – Adware and
Spyware – Mitigating Malware Risks – Web and Network Security - Introduction to SSL – SSL Operations and
Layers – The SSL Record Protocol – The Alert Protocol – The Change Cipher Spec Protocol – SSL Handshake
Protocol Specification - Errors – Introduction to Network Security – IPSec Security Architecture – Authentication
Header – Encapsulating Security Payload – Security Associations – Key Management – Introduction to
Firewalls – Design Goals – Types of Firewalls – Firewall Configurations
Text Books:
Dhiren R. Patel, “Information Security”, Prentice Hall India, 2008
73
102045 - DATABASE MANAGEMENT SYSTEMS
OBJECTIVE: To provide a Strong foundation in database technology and an introduction to the

current trends in this field.
MODULE 1:
Introduction to database Management System (DBMS) – Database - Characteristics of data in
database – DBMS - advantage of DBMS - Database Architecture and Modeling Conceptual - Physical
and Logical Models - Role of DBA - Database Design.
MODULE 2:
Entity Relationship Model Components of ER Model - ER modeling symbols - Super Class
and Sub Class Types - Attribute inheritance – Specialization – Generalization – Categorization -
Relational DBMS Model - Introduction to Relational DBMS - RDBMS Terminology.
MODULE 3:
Database Normalization Keys – Relationships - First Normal Form - Functional Dependencies
- Second Normal Form - Third Normal Form – Boyce-Codd Normal form - forth normal form - fifth
normal form - Case study Relational Algebra and Relational Calculus Relational Algebraic operations
- tuple relational calculus - Domain relational calculus.
MODULE 4:
Introduction to SQL History of SQL Characteristics of SQL Advantage of SQL - SQL data
types and literals - Types of SQL commands - SQL Operators and their precedence – Tables - views
and Indexes - Queries and sub queries - Aggregate functions – Insert - update and delete operations
join – unions – intersection – minus - Cursors in SQL - Embedded SQL.
MODULE 5:
Back up and Recovery Database backups - planning backups Hardware protection and
redundancy - Transaction logs - Importance of backups – Database - Data storage - Causes of
failures - recovery concepts and terminology - Recovery facilities - Recovery techniques - Detached
transaction actions - Disaster Database Management System.
MODULE 6:
Database Security and integrity Types of integrity constraints - Restrictions on integrity
constrains - Data security risks - Complex user management requirements - Dimensions of security -
Data security requirements - Database users - Protecting data with in the database - Granting and
revoking privileges and roles - System viability factors - Authenticating users to the database.
Text Books:
H. Korth, A. Silberchafz, “Database System,” 5th Edition, 1997, McGraw- Hill
74
102046 - TECHNOLOGY MANAGEMENT
OBJECTIVE: To make students understand the fundamental issues of managing technology and
how change in technology influences all firms.
MODULE 1:
Significance of technology – meaning – process of managing technology – meaning of
innovation – Value creation – Process of managing innovation – tools.
MODULE 2:
Technology management and strategy – integrating with firms strategy – technology and
competitive advantage – S – curve – strategy process – Porters’ five force model – technologies in
the value chain – evaluation and control.
MODULE 3:
Innovation planning – factors that favours and discourages innovation – types of innovation –
product innovation – process innovation – reengineering – innovation planning process – steps –
factors that aid innovation planning – technology stages and contributing processes – developing a
climate for innovation..
MODULE 4:
Implementation process- Leapfrog – delegation – four elements of implementation –
leadership, engagement, alignment and extension – key fit elements in innovation – innovation
strategy – portfolios of innovation.
MODULE 5:
Evaluation and control – Types of control – Advantages and disadvantages – Demings’
fourteen points of quality control – interaction of strategic concerns – obtaining technology – strategic
alliance for technology acquisition – mergers and acquisitions – types – decision tree for acquisition
technology.
MODULE 6:
Characteristics of types of acquisitions – importance vs urgency – source of conflict and
solutions – alliance capabilities – negotiation factors and integration – Gap analysis – product
platforms – process for building capabilities – value process – organizational learning – approaches –
technology tracking strategies.
Text Books:
Margaret A.White and Garry D Bruton, “The Management of Technology and innovation,” Thomson
learning 2007
75
102047 - FOOD AND BEVERAGE MANAGEMENT
OBJECTIVE: This paper aims at familiarizing the students regarding all relevant aspects and issues
related to food and beverage management.
MODULE 1:
Introduction to the Food service Industry – Origins- Food service facility – Classification of
Food and beverage facility – Organization and responsibilities of Food and Beverage Operations –
Associated Departments of Hotel Food service – Food service professional – Understanding Guest
service – Competition of a Food Service Professional.
MODULE 2:
The Role of a Menu – Types of Menus – Menu planning – Catering Policy – Principal
Contributors to Menu Planning - Evaluating the Menu - Restaurant Service Equipment – Food service
– Types of Services – Room services – the Restaurant Service Chain.
MODULE 3:
Beverages – Wines – Classification of Wines – Spirits – Whisky – Rum – Vodka – Gin –
Tequila – Brandy – Beer – Non alcoholic beverages – Bar Management – Bar Layout & Design– Bar
Service Equipment –Banquets and Outdoor catering – Banquet Service and Layout - Banquet Menus
MODULE 4:
Food and Beverage Production – Kitchen Organization – Methods of Cooking – Stocks –
Sauces – Soups and Garnishing – Nutrition – Marketing of Food and Beverages – Food promotions –
In-house selling.
MODULE 5:
Managing Food and beverages Human resources – Hiring Process – Recruitment and
Selection - Orientation and Socialization – Training and Development – Focused Training Options -
Leadership and Motivation
MODULE 6:
Hygiene and Sanitation – Hazard Analysis and Critical Control Point – Safety – Setting up a
Restaurant – Feasibility study – Project Planning – Facility Planning – Kitchen equipment – Food and
beverage controls – Tasks of a Restaurant Manger/Supervisor.
Text Books:
Sudhir Andrews, “Food and Beverage Management”, McGraw Hill
76
102048 - TOURISM MANAGEMENT
OBJECTIVE: To enable the students for comprehensive understanding of Tourism Industry.
MODULE 1:
Tourism concepts-definitions-origin and development- types of tourism- forms of tourism-
domestic-international-regional-inbound-outbound-tourism net work and components of tourism
MODULE 2:
Tourism industry and it’s structure-attractions –accommodations-transportation- F & B –
shopping-festivals-games-entertainment-infrastructure hospitality-trends in domestic and global
tourism.
MODULE 3:
. Life characteristics and travel- group travel patterns- international tourist -components of
tourism supply, demand, tourisms, economics impact, and economic multipliers. Tourism police,
Structure, Comport, and Process, Policy formulation, nature of tourism places, Development of tourist
potential, Tourism threatening the environment
MODULE 4:
Tourism organizations-world tourism organization (WTO) pacific area travel association
(PATA)-World Tourism and Travel Council (WTTC)-role and function of ministry of tourism-
Government of India-ITDC-FHRAI-IHA-IATA.
MODULE 5:
Focus on Customers- Development of motivation models -Development of promotional
measures- Anthropography -Types of destinations,-Tourist appeals -Tourism and peace
MODULE 6:
Ecotourism, World tourism, Leisure, Tourism and Society in the Millennium, New Horizons,
Changing nature of Tourism Products
Text Books:
Charles R. Goeldner, J.R. Brent Ritchie, “Tourism – Principles, Practices, Philosophies”, Wiley
India, 10th Edition 2006, New Delhi
77
102049 - INTELLECTUAL PROPERTY RIGHTS
MODULE 1:
Intellectual Property Law basics – Types of IPR agencies – International organizations,
agencies and treaties importance – Introduction, Propose and function of trade marks – Types of
marks – Acquisition of Trademark rights – Common law rights – lanham act – Categories of marks –
Tradenames – exclusions from Trademark protection.
MODULE 2:
Trade mark selection and searching – Trademark registration process – Preparing the
application – Filing – Docketing – Examination process – Post examination procedure – Registration
– Post registration procedures – affidavit – Renewal and Docketing requirements – Compliance
policies.
MODULE 3:
Inter parts proceedings – Infringement of trademarks – Dilution – Trademark claims – New
developments in trademark law – Cyberspace trademark issues. NAFTA and TRIPS – International
associations.
MODULE 4:
Copyright law foundations – Originality of material – Fixation – Works of authorship –
exclusions – completions – Collections and Derivative works - Rights to prepares perform and
derivative works - Rights to prepares perform and display work – Publicity – Limitations of exclusive
rights - Ownership issues - Transfers of copyrights – Duration – Copyright registration - Process -
Deposit materials – Notice.
MODULE 5:
Foundations of Patents law patentability - Design patents-double patenting - Orphan drug act -
Patent searching - Prosecuting the application - Term and maintenance of Patents - Disputes over
Inventorship - Licensing of patent rights - Patent infringement – Claims and defenses – Resolving
dispute - International patent protection - Paris convention - Patent law treaty - Foreign filing licenses.
MODULE 6:
Trade Secrets Law - trade secret status – Determination - Liability and Misappropriate of
Trade Secrets – Employer Employee Relationships-Defenses-Remedies for Misappropriation-Trade
secret Litigation – Protection Programs – Unfair competition passing off right of Publicity – False
Advertising – Product disparagement – Intellectual Property Audits – Conducting - Postaudit activity.
Text Books:
Deborah E. Bouchoux, ”Intelectual Property Rights”, Cengauge learning 2005.
78
102050 - TRAVEL AGENCY MANAGEMENT
OBJECTIVE: The subject throws light on promotion of tourism and travel destinations, procedures and
formalities of travel agency recognition, and regulatory laws for tourism business in India.
MODULE 1:
Introduction to Travel and Tourism – Concept of Travel and Tourism – Nature and features of Tourism
Industry – Travel Agency and Tour Operation Business – Meaning and Definition of Travel agency and Tour
Operator – Types – Destination Company – Functions – Integration and Linkages in the travel agency business
– Role of travel companies in the growth and development of tourism – Organizational Structure and Functions
of Travel Agency Business – Procedure for approval for Travel agency – Functions of Travel Companies.
MODULE 2:
Itinerary Development – Meaning and Definition – Types –Procedure – Tour Packaging Management –
Concept Origin and Development of ‘tour packaging’ – Types – Components – Tour formulation – Tour
designing process – Tour Costing and Pricing – Tour cost – components – Factors affecting tour cost – Process
for cost determination – Factors affecting tour pricing.
MODULE 3:
Introduction to Airline Ticketing – Air transport – Role and Contribution –Airline – IATA Conference area
– Hub and Spoke system – Time zones – Time differences – International date line – Flying time calculation –
Air fare calculation – Hotel Industry – Hospitality Industry – Hotel classification – Types of Hotels, Resorts –
Hotel room types, location and rates – Reservation.
MODULE 4:
Travel Agency Marketing – Concept of Marketing – Features of Travel Marketing – Constraints and
Significance of Travel Agency Marketing – Tour Marketing Plan – Tour Marketing Segmentation – Marketing
mix – Developing a tour marketing plan – Developing marketing strategies – Travel Trade Organizations
Associations – Need and Significance – IATA, ASTA, PATA, IATO, TAAI, WATA.
MODULE 5:
Human Resource Development for Tourism – HRD Meaning, Concept and Significance – HRD System,
Models and Practices – Tourism Manpower – Job Analysis – Training and Development – Performance
appraisal –Strategic Marketing of HR’s in Tourism and Hotel Industry – Travel Agency Accounting – Accounting
principles – Procedures – Users of Accounting Information – Budgetary Control.
MODULE 6:
Financing Tourism Ventures in India – Significance – Financial Resources available for Tourism
Ventures – Tourism Financial Institutions, TCFI – Role and Financial Policies – Financial And Non-financial
incentives for Travel Industry – Public Sector Tourism Enterprises and Tour Packaging Business – Government
Involvement – Major Tourism Enterprises in Public Sector – ITDC - STDC – Role and Contribution of ITDC and
State Tourism Corporations.
Text Books:
Chand Mohinder, “Travel Agency Management”, 2nd Edition, Anmol Publications Private Limited, New Delhi,
2007.
79
102051 - HOSPITALITY MANAGEMENT
OBJECTIVE: To make the students to understand the concepts of hospitality management.
MODULE 1:
Hospitality-meaning-scope-front office –back office-characteristics of the industry-corporate
philosophy-mission-vision-strategy-focus on service-tourism-five ages of tourism-pre industrial age-
railway-air travel-cruise ships
MODULE 2:
Tourism organizations- international organizations-domestic organizations-economic impact-
multiplier effect-promoters of tourism-agents-travel corporations-tour wholesalers-pleasure travel-
business travel-socio cultural impact of tourism-eco tourism-trends in tourism
MODULE 3:
Lodging industry-classification of hotels-chain of hotels-hotel integration-management
structure-front office-property management systems-revenue or yield management-centralized
reservation systems- guest service- house keeping-laundry service-security and loss prevention.
MODULE 4:
Food and beverage management-planning-kitchen management-restaurant management-
bars-types of bars-stewards functions-catering- banquets-event order-room service-in-room dining-
trends in food and beverage
MODULE 5:
Culinary arts and development-cooking-menu development-sanitation and safety-restaurant
development- location –ambiance-menu planning- equipment capacity and layout-chain and
independent restaurants-theme- celebrity restaurants-drive inns
MODULE 6:
Operations front and back office-services-airlines-business houses-beverages-alcoholic and
nonalcoholic-theme parks- gaming entertainment-meetings and conventions-marketing-human
resources-leadership-motivation-communication-hospitality industry technology-information
processing and management
Text Books:
Hospitality Management, John R.Walker, Pearson Education 2006, New Delhi
80
102052 - INFRASTRUCTURE MANAGEMENT
OBJECTIVE: To provide the perspectives, concepts, and skills necessary to structure, unbundle,
appraise, finance, and implement infrastructure projects.
MODULE 1:
Introduction to Infrastructure Development – Definition – Importance – Principles for Reform –
Issues in Infrastructure – Overview – Infrastructure Management and Implications – Framework –
Status and Strategies – Market Environment – Improvement Possibilities – Infrastructure Project
Financing – Allocation of Risks – Financial Structure of Infrastructure Projects – Appropriate Return to
Equity and Financial Structure
MODULE 2:
Power – Recent Policy Changes and National Alternative – Key Concepts of the Problems of
the State Sector – Actions involved in Healthy Electronic Power System – Case Studies
MODULE 3:
Telecommunication – Indian Telecom Sector: Past and Present – Recent Policy Changes and
Their Impact – Directions for Improvement – Policy Implications – Introduction to Privatization – Price
Regulation – Competition – Managing Private Entry and Interconnect Capacity – Emerging Structure
of the Telecom Sector – Interconnection and Tariff Regulation – Case Studies
MODULE 4:
Transportation – Introduction to Transport Infrastructure – Current Status Transport
Infrastructure – Pattern of Transport Infrastructure – System of State Controls – Transport Investment
Financing Options – Strategies for Resource Mobilization – Alternate Means of Financing Railways –
Introduction – Estimates of Future Requirements – Existing Modes of Finance – Potential Modes of
Resource Generation
MODULE 5:
Introduction to Multimodal Transport – Containerization – Transportation Modes for Trade –
Multimodal Transport Combinations – Infrastructural Facilities – CONCOR – Container Manufacturing
– Implications for Indian Railways – Multimodal Transport Developments – Case Studies
MODULE 6:
Introduction to Urban Infrastructure – The Road Development Project – Project Costs and
Financing Method – Issues for Infrastructure Development and Financing – Introduction to Tourism in
India – BEKAL Tourism Resort – Planning Process – Concept Plan - Project Structuring for
Infrastructure Development
Text Books:
Raghuram .G, “Infrastructure Development and Financing”, Macmillan Publication
81
102053 - FINANCIAL INSTITUTIONS IN INDIA
OBJECTIVES: The objective of this paper is to familiarize students with the organization,
operation and growth of Financial System in India
MODULE 1:
Introduction – Financial institutions – Role of Financial System – Equilibrium in Financial
markets – Financial System and Economic Development – Meaning and Process of Financial
Development – Financial Sector and Economic Development
MODULE 2:
Overview of the Indian Financial System – Structure of Financial Institutions – Financial
Sector Reforms – Universal Banking – Consumer Credit – The Central Bank Policy.
MODULE 3:
Regulatory and Promotional Institutions – RBI – Functions – Roles of RBI – Monetary Policy
of the RBI – Recent Policy Developments – SEBI – Genesis, Organizations, Objectives and
Functions.
MODULE 4:
Banking Institution – Commercial Banks – Growth and structure of Banking – Retail Banking -
Risk Exposure of Banks – Micro Finance – Banking Sector Reforms – Bank Performance – Co-
operative Banks – Types, Structure and Growth of Co-operative Banking Systems
MODULE 5:
Non–Bank Financial Intermediaries and Statutory Financial Organizations – Small – Savings,
Provident Funds and Pension Funds – Insurance companies – LIC – GIC Investment Pattern and
Policy.
MODULE 6:
Mutual Funds – Organization – Types – Valuation – UTI – Structure and Size – Money Market
Mutual Funds – Regulatory Framework – Regulation – Non – Bank Statutory Financial Organization –
IFCI – NIDC – ICICI – IDBI – EXIM Bank – IRBI – NABARD – SFC’s.
Text Books:
LM Bhole, “Financial Institution and Markets”, Tata McGraw Hill Publication
82
102054 - DISASTER MANAGEMENT
OBJECTIVE: The objective of the subject is to provide a an insight on the Practices, Processes,
Techniques, Equipment and Managerial Strategies involved in managing Pre and Post Disaster
conditions.
MODULE 1:
Introduction – Emergency – Disaster problem – Disaster Management – Environmental
degradation – National Hazards – Socio/political forces – Components of Disaster preparedness –
Assessing Vulnerability – Planning – Information system – Disaster Assessment – Concept of
Disaster Management – Identifying Risks – Priority – Disaster Management Cycle – Impact of
Disaster on Economic Loss.
MODULE 2:
Disaster Preparedness – Disaster Contingency – Disaster Contingency plans – Disaster Relief
funding – Disaster Preparedness Funding - Mechanism for Aid Coordination – Stockpiling – Training
and Education – International Collaboration – Disaster Mitigation – Techniques – Reducing Hazard
and Vulnerability – Community based Mitigation – Practicalities of Mitigation.
MODULE 3:
Forecasting and Warning of Disasters – Warning – Risk Identification – Risk Assessment –
Protective Action search – Protection Action Assessment – Protective Action Assessment –
Protective Action Implementation – Information Needs assessment – Communication Action
Assessment – Communication Action Implementation – Risk Communication in Hazard Phase –
Communication during Emergency.
MODULE 4:
Assessing Risk and Vulnerability – Risk Assessment and Evaluation – Vulnerability and Risk
assessment – Perception of Risk – Risk and the Media – Qualitative Aspects – Acceptable level of
risks – Management – Technological Hazards – Types of Losses – Vulnerability – Disaster Mitigation
Options
MODULE 5:
Disaster Management in India – Policy Mechanisms – Early Warning System – Cyclone
Warning – Flood Warning System – Prevention of Disaster – Mitigation and Preparedness –
Rehabilitation of Victims – Scope – Scale of Rehabilitation – Stages of Reconstruction –
Reconstruction and Preparedness Plans – Dilemmas and Alternatives – Guiding Principles.
MODULE 6:
Role of News Media in Disaster management – News Uniformity – Types of News media –
Structure ad Trends – Journalistic Ethics – News Media during Crisis – Media Influence – Future
Policy – New Technology and Increased Commercialization – Responsibility of the Media – Media
Relations.
Text Books:
Ramakant Gaur, “Disaster Management, , GNOSIS Publishers of Educational Books, New Delhi, First
Edition, 2008.
83
102055 - PERFORMANCE MANAGEMENT
OBJECTIVE: To familiarize the students about the concepts in performance management.
MODULE 1:
Introduction to Performance Management – Definition – PM Contribution – Disadvantages of
Poor Implementation of PM – Definition of Reward Systems – Aims and Role of PM Systems –
Characteristics of an Ideal PM Systems – Integration with other Activities – Case Studies
MODULE 2:
Performance Management Process – Prerequisites – Performance Planning – Performance
Execution – Performance Assessment – Performance Review – Performance Renewal and
Recontracting – Performance Management and Strategic Planning – Definition and Purposes of
Strategic Planning – Process of Linking PM to the Strategic Plan – Building Support – Case Studies
MODULE 3:
Defining Performance – Determinants of Performance – Performance Dimensions –
Approaches to Measuring Performance – Measuring Results – Measuring Behaviors – Case Studies
MODULE 4:
Performance Information – Appraisal Forms and its Characteristics – Determining Overall
Rating – Appraisal Period and Number of Meetings – Need for Providing Performance Information –
Model of Rater Motivation – Preventing Rating Distribution – Implementation of PM – Preparation –
Communication Plan – Appeals Process – Training Programs - Pilot Testing – Ongoing Monitoring
and Evaluation – Case Studies
MODULE 5:
Performance Management and Employee Development – Personal Development Plans –
Role of Direct Supervisor’s – 360 Degree Feedback Systems – Performance Management Skills -
Coaching – Coaching Styles – Coaching Process – Performance Review Meetings – Case Studies
MODULE 6:
Traditional and Contingent Pay Plans – Reasons for Introducing Contingent Pay Plans –
Possible Problems Associated with Contingent Pay Plans – Selecting a Contingent Pay Plan –
Putting Pay in Context – Pay Structures – Legal Principles and Laws Affecting PM – Definition and
Importance of Teams – Types of Teams – Implications of PM – Purposes and Challenges of Team
Performance Management – Including Team Performance in the PM Systems – Rewarding Team
Performance – Case Studies
Text Books:
Herman Aguinis, “Performance Management”, Pearson Education 2008
84
102056 - COMPENSATION MANAGEMENT
OBJECTIVE: To presents a broader view about the concepts of compensation management.
MODULE 1:
Compensation and Organizational Strategy – Lifestyle and Compensation – Pay and Social
Class – Reward System – Compensation System – Compensation Dynamics – Rates of Pay –
Compensation Program – Jobs and Pay in India
MODULE 2:
Strategic and Tactical Compensation Issues – Employees - A Critical Resource – Division of
Labour – Pay Relationships – Legislation and Compensation – Indian Legal System – Minimum
Wages Act, Employee Compensation Act, Apprenticeship Act, Bonus Act
MODULE 3:
Job Analysis – Gaining Employee Acceptance – Collecting and Describing Job Data – Job
Facts – Job Contract – Elements of Job Descriptions – Job Requirements and Pay – Job Evaluation –
Job Ranking – Market Pricing Approach – Maturity Curve Method.
MODULE 4:
Point Factor Method of Job Evaluation – Job Evaluation Committee – Determining The Need
for a Survey – Preparing for the Survey – Identifying Survey Methods – Designing the Survey – Using
Third Party Surveys
MODULE 5:
Pay Structure Architecture – Pay for Performance – Application of Motivation Theories – Merit
Pay –Performance Appraisal Issues and Opportunities – Designing a File Content – Short Term
Incentives – Premium and Differentials – Individual Based Bonus and Rewards
MODULE 6:
Long Term Incentive and Deferred Compensation Plan – Executive Compensation –
International Competition – Benefits Administration – Employee Benefits – QWL And Pay
Administration
Text books:
Richard I. Henderson, “Compensation Management in a Knowledge Based World”, Pearson
Education, 10th Edition 2008
85
102057 - GLOBAL STRATEGIC MANAGEMENT
OBJECTIVE: To make the students to understand the Global Strategic Management concepts and its
applications for Global Organizations
MODULE 1:
Environment-meaning - The external and internal environment - impact of environment of
business - Changing global scenario
MODULE 2:
Strategy - meaning and concepts - phases of global strategy - the difference between
international and global strategy - drivers for a global strategic perspective
MODULE 3:
Understanding of industry environment - five forces model - industry evolution and future -
corporate social responsibility - internal environment - analysis of resources and capabilities - core
competencies - VRIO (values, rare, imitate, organization)
MODULE 4:
Entry mode strategies – strategic alliance - cost leadership - differentiation strategy - global
sourcing strategy - diversification strategy
MODULE 5:
Strategy and structure of multinationals - integration of strategy - implementation of strategy
MODULE 6:
Types of strategic control system - model and methods of control - control through input,
process and output
Text Books:
Kamel Mellahi, J. George Frynas, Paul Finlay, “Global Strategic Management”, Oxford Press,
New Delhi.
References:
1. Michael E. Porter, “Competitive Advantage: Creating and Sustaining Superior Performance”,
Free Press
2. Michael E. Porter, “Competitive Advantage of Nations”, Free Press
86
SEMESTER - III
103001 - APPAREL MANUFACTURING TECHNOLOGY
OBJECTIVE: To provide broader view about the technical aspects of Apparel Manufacturing
MODULE 1:
Nature of Apparel – Structure of the Apparel Industry – Globalization of Apparel Manufacturing –
Organization of Apparel Firms – Marketing Responsibilities in Apparel Firms – Strategic Marketing Processes –
Retail and Wholesale Marketing Strategies – Labeling and Licensing – Context of Merchandising – Concepts of
Apparel Product Lines – Dimensions of Product Change – Nature and Timing of Manufacturing Responsibilities
MODULE 2:
Product Standards – Sources of Quality and Performance Standards – Company Standards for Quality,
Size & Fit and Performance – Developing and Using Specifications – Writing Specifications – Professional
Perspectives – Role of Garment Analysis – Style Description – Positioning Strategy – Sizing and Fit - Materials
Selection – Garment Components Assembly – Final Assembly and Finishing – Style Presentation – Influences
on Design Processes – Creative Design – Technical Design – Apparel Design Technology
MODULE 3:
Systems for Quality Management – Methods of Assuring Quality – Costs and Benefits of Quality
Programs – Costs and Profits – Systems of Costing – Stages of Costing – Determining Product Costs –
Cost/Volume Relationships – Pricing Strategies – The Global Textile Complex – Producer and Consumer
Goods – The Role of Sourcing Decisions – Materials Sourcing Processes – Selecting Fabrics – Predicting
Aesthetics and Performance – Evaluating Fabric Quality
MODULE 4:
Sourcing Issues – Global Sourcing – Sourcing Priorities and Processes – Costing Imported Goods -
Productivity Concepts – Production Strategies – Workflow – Apparel Production Systems – Production
Processes – Work study – Ergonomics – Production Planning – Human Resource Management – Inventory
Management – Waste Management – Equipment Management and Plant Modernization
MODULE 5:
Production Operations - Initiation of Preproduction Operations – Marker Making – Spreading – Cutting –
Off Loading – Stitches – Seams – Sewing Threads – Needles – Seam Appearance and Performance –
Equipments for Assembly and Pressing - Stages of Technology Advancement – Sewing Machine Fundamentals
– Work Aids – Pressing Equipment
MODULE 6:
Purposes of Support Materials – Interlinings – Linings – Other Support Materials – Purposes and Costs
of Closures – Zippers – Buttons and Buttonholes – Snaps and Hooks – Elastic – Hook –and-Loop Tape – Types
and Sources of Trims – Knit Trims – Embroidery – Appliqués, Insets and Lace Trims – Lace – Screen, Heat
Transfer and Digital Printing
Text Books:
th
Ruth E. Glock, Grace I. Kunz, “Apparel Manufacturing”, Pearson Education, 4 Edition 2005
87
103002 - APPAREL MARKETING AND MERCHANDISING
OBJECTIVE: The subject aims at familiarizing the students with world fashion scenario.
MODULE 1:
Merchandising and Supply Chain Management –Supply Chain management – lean retailing –
Design and Procurement – Grey Market sourcing – Supplier search – Global sourcing – Supplier
Assessment criteria – Supplier Development – Evaluation – Monitoring – Visual Merchandising –
Brand management – Brand Engagement .
MODULE 2:
Fashion Merchandising – Fashion Shows – Skills for Fashion Merchandising - Seasonal
Fashion Merchandising – Readymade clothing – Technology for Apparel Manufacturing – Overview
of Textile and Apparel Industries – Fabric Friction.
MODULE 3:
Apparel Production Planning and Control – Production Planning – Employment – Textile and
Apparel Sourcing – Labour, Material and Shipping Costs – Trade Agreements.
MODULE 4:
Costing of Apparel Product – Earnings – Impact of Labour cost on Apparel Retail Prices – The
Personal Apparel Assessment – Ansell’s Cost Reduction Mandates - Revenue Model.
MODULE 5:
Fashion Marketing and Merchandising – Retail Growth – Multiunit Retailing – Political climate
– Conglomeration – Concentration – Internationalization – Mass market Generalists – Warehouse
clubs – Mass market specialists - Suburban malls – Retail line of Business Shifts – Limits to Growth –
Implications.
MODULE 6:
Apparel Production Management – Spread of Organizational Innovation – Determinants of
Organizational Innovation – Strategies for Competitiveness – Organizational Innovation in the Apparel
Industry – High Involvement Practices – Cluster of Practices and the Presence of Complementaries
– Determinants of the Adoption of Innovative Practices – Apparel Quality Management.
Text Books:
Mathew Robin, “Apparel Merchandising”, Book Enclave Publishers, First Edition, 2008.
88
103003 - BIOINFORMATICS
OBJECTIVE: To provide a strong foundation on the various approaches to the study of Genomics,
Proteomics and the drug discovery process.
MODULE 1:
Introduction to Bioinformatics – Information Search and Data Retrieval – Genome Analysis
and Gene Mapping – Alignment of Pairs of Sequences – Alignment of Multiple Sequences and
Phylogenetic Analysis
MODULE 2:
Tools for Similarity Search and Sequence Alignment – Profiles and Hidden Markov Models –
Gene Identification and Prediction – Gene Expression and Microarrays
MODULE 3:
Protein Classification and Structure Visualization – Protein Structure Prediction – Proteomics
– Computational methods for Pathways and Systems Biology
MODULE 4:
Introduction to Drug Discovery – Drug Discovery: Technology and Strategies – Cell Cycle: Key
to Drug Discovery
MODULE 5:
Structural Biology and Virtual Screening for Drug Discovery – Emerging Role of Biomarkers in
Drug Development
MODULE 6:
G-Protein Coupled Receptors as Drug Targets – Ion Channels and Aquaporins as Potential
Drug Targets – Computer Aided Drug Design
Text Books:
S.C. Rastogi, N. Mendiratta, P. Rastogi, “Bioinformatics-Methods and Applications”, Prentice Hall
India – 3rd Edition.
89
103004 - BRAND MANAGEMENT
OBJECTIVE: To understand and appreciate the significant influence of Brand and their reach in
ensuing customer retention and continued loyalty.
MODULE 1:
Brand definition, nature, and scope and significance economics – competition – differentiation
– customer loyalty – Brand and trust Different Brand perspectives – Anatomy of a Brand
MODULE 2:
Brand knowledge pyramid – Benefits and promises – norms and values – identity and self
expression – emotion and love – Evolution of a brand – Brand levels – Value hierarchy – Brand
evolution – Poor, Hollow and power brands
MODULE 3:
Brand positioning – USP – Brand image and personality – 3 Cs of positioning – Competitive
positioning and strategy – Brand success – Core Benefits
MODULE 4:
Buying decision – Consumer perspectives – Consumer decision making – Post purchase
behavior – Brand selection – building superior brands – Key drives of buying
MODULE 5:
Brand equity – definition and dimensions – brand awareness and customer loyalty – Brand
report card – Brand identity levels and perspectives – Brand image – Brand check – Brand
association – Brand extensions: reason and Types
MODULE 6:
Managing brand image – concept management – functional brands – symbolic brands –
forces affecting brands – Brand revitalization – Brand recall and elimination – product branding, line
branding umbrella branding – Brand endorsement – Brand valuation methods.
Text Books:
Harsh V Verma, “Brand Management”, Excel Books
90
103006 - CHANNEL MANAGEMENT
OBJECTIVE: To acclimatize the students about the role of marketing channels
MODULE 1:
Growing importance of marketing channels-channel manager-flows in marketing channels-
production and distribution tasks-channel structure-channel participants classification-intermediaries-
retailers-facilitating agencies
MODULE 2:
Marketing channel and the environment-economic, competitive, sociocultural, technological
and legal-electronic marketing channels and EDI-resale restrictions-conflict in the marketing channel-
managing channel conflict-power in the marketing channel-roles-communication processes
MODULE 3:
Marketing channel strategy and the marketing mix-motivation of channel members-channel
design-types of intermediaries-variables affecting channel structure-choosing the best channel
structure-transaction cost approach-channel member selection and channel design.
MODULE 4:
Market analysis framework-market size density and channel design strategy-needs and
problems of channel members-channel audit-support to channel members-E-alliances-channel policy
options-product planning and channel management-PLC strategies and channel management
MODULE 5:
Channel pricing structure-classes of resellers-pricing policies and price incentives-push and
pull promotional strategies-tradeshows-role of logistics-interface between logistics and channel
management-channel member performance audit
MODULE 6:
Structure of electronic marketing channels- advantages and disadvantages - profile of online
shoppers-direct selling channels-structure and trends in direct marketing-service characteristics for
channel management-international channel management-export marketing mix-motivating
international channel members.
Text Books:
Bert Rosenbloom, “Marketing Channels”, Thomson Learning, 7th Edition
91
103007 - MUTUAL FUNDS
OBJECTIVE: To provide an insight into the principles, operational policies and practices of Mutual
Funds in India.
MODULE 1:
Introduction – Financial Market in India – Financial Sector reforms – Money market – Capital
Market – SEBI – NSE – BSE – Security Trading Corporation of India – Stock Holding Corporation of
India – National Clearance and Depository System.
MODULE 2:
Mutual Funds in India – Concept – importance of Mutual Funds – Classification – Advantages
– Tax Implications – Long term Capital gains – Growth trends of Mutual Funds – Efficiency –
Emerging issues in Mutual funds in India – Global Scenario – Shortcoming of Mutual Fund
Operations – SWOT analysis of Mutual Funds.
MODULE 3:
Regulatory Framework and Organization of Mutual Funds in India – Regulation of Mutual
Fund – Guidelines by Ministry of Finance – Dave Panel recommendations – SEBI guidelines for
Mutual funds – General guidelines – Guidelines for advertisement – Schemes of mutual funds –
Recent scenario of Regulations – Mutual fund evaluation – Organization of Mutual funds – Role of
Association of Mutual funds of India.
MODULE 4:
Investment – Portfolio risk and return – Time and investing – Performance evaluation –
Portfolio theory – Risk return theory – Risk – Measuring risk – CAPM model – Efficient market
Hypothesis – Treynor’s, Sharpe’s, Jensen’s, Fama’s measure – Treynor & Mazuy measure –
Henriksson & Merton measure.
MODULE 5:
Mutual funds marketing – Market analysis – Process of marketing – Developing Marketing
Strategies – Rationale behind mutual funds – Marketing Plan – Marketing mix – E-marketing in
Mutual funds – Scope of Marketing Research in Mutual funds – Market Research Process in Mutual
Funds.
MODULE 6:
Mutual fund Derivatives – Hedging – Speculation – Arbitrage – Future Scenario of the Mutual
Fund Industry – Key Challenges – Future growth – Growth Strategy of Indian Mutual Funds – Cases.
Text Books:
Nalini Prava Tripathy, “Mutual Funds in India - Emerging Issues”, 5th Edition, Excel Books, New Delhi,
2007
92
103008 - E-BANKING
OBJECTIVE: To provide familiarity regarding the latest development in the area of E-banking and
throw light on the Control and Security of Banks
MODULE 1:
Core Banking Solution (CSB) – Technology behind CSB – Network Connectivity – Network
Security – ATM Operations – Internet Banking Operations – Implementation of Core Banking Solution
– Functions of the IT Department.
MODULE 2:
Systems and Procedure for Effective implementation of CBS – Data Centre Security Process
– Network Management, Media Handling and Security – Access Control Policy – Data Centre Server
Procedures Manual – Network and Security Administration – Data Centre Operations Manual – Data
Centre Backup Processes & Procedures – Antivirus Policies and Procedures.
MODULE 3:
Managing Business Processes of Banking Functionality – Accounts Management – Cash
Operations – Clearing – Master Maintenance – Log Maintenance – BAnk Guarantee – Bills – Letter of
Credit
MODULE 4:
Branch Activation – ATM functionality – ATM card issue process – Internet Banking Process –
RTGS – Cash Management System – Security Policy – Business Continuity Planning and Recovery
Planning.
MODULE 5:
Evaluation of Security And Control of CBS – Review of Security Policy Implementation –
Review of Business Continuity Planning – Review of Disaster Recovery Planning – Systems
Development and Change Management.
MODULE 6:
Network Security – Network Vulnerability Assessment –Evaluation of Controls in Operating
System – Testing the application modules of CBS – Evaluation of Controls and Audit of Branches –
Review of System Logs – Audit Tools.
Text Books:
Revathy Sriram M, Ramanan P K, Chandraskhar R, Core Banking Solution – Evaluation of Security
and Controls, Prentice Hall of India Private Limited, 2008.
93
103009 – E-COMMERCE
OBJECTIVE: To learn the advancements of electronic commerce this has become a compelling
necessity in the present day communication based commerce which is happening in the digital
space.
MODULE 1:
Introduction to Electronic Commerce – Definition, Categories, Growth and Development, Key
Characteristics, Advantages and Disadvantages – Economic Forces – Identifying E-Commerce
Opportunities – Technology Infrastructure – The Internet and WWW – Packet Switched Networks –
Internet Protocols – Markup Languages – Intranets and Extranets – Internet Connection Options –
Semantic Web
MODULE 2:
The Legal Environment – Use and Protection of Intellectual Property – Online Crime,
Terrorism, and Warfare – Ethical Issues – Taxation – Setting on the Web – Revenue Models –
Revenue Models in Transition – Revenue Strategy Issues – Creating an Effective Web – Web Site
Usability – Connecting With Customers
MODULE 3:
Marketing on the Web – Web Marketing Strategies – Communicating with Different Market
Segments – Customer Behavior – Advertising on the Web – E-Mail Marketing – Creating and
Maintaining Brands on the Web – Search Engine Positioning – Electronic Data Interchange – EDI on
the Internet – SCM using Internet Technologies – Electronic Marketplaces and Portals
MODULE 4:
Overview of Auction – Online Auctions – Virtual Communities and Web Portals – Web Server
Hardware and Software – Basics of Web Server – Software for Web Servers – Electronic Mail – Web
Site and Internet Utility Programs – Web Server Hardware
MODULE 5:
E-Commerce Software – Web Hosting Alternatives – Basic Functions – Advanced Functions –
E-Commerce Software for Small and Midsize Companies, Midsize to Large Businesses - E-
Commerce Security – Overview of Online Security Issues – Security for Client Computers –
Communication Channel Security – Security for Server Computers
MODULE 6:
Payment Systems for E-Commerce – Basics of Online Payment – Payment Cards – Electronic
Cash – Electronic Wallets – Stored-Value Cards – Internet Technologies and the Banking Industry –
Planning for E-Commerce Initiatives – Strategies for Developing E-Commerce Web Sites – Managing
E-Commerce Implementations
Text Books: Gary P. Schneider, “E Commerce”, Cengage Learning 2007

94
103010 – E-GOVERNANCE
OBJECTIVE: To provide insights about E-Governance system design and management that
contributes significantly for operationalising National E-Governance Plan.
MODULE 1:
Introduction to E-Governance – E-Governance in India – Objectives of E-Governance – E-
Governance Methodology – Participatory Approach to Governance Evaluation – People, Process and
Technology Model – Issues under Study – Study Framework and Area – Factors affecting Usage of
E-Governance Services – Factors affecting Quality of Services – Models and Tools employed for
Analysis
MODULE 2:
E-Governance Models - E-Governance Projects in India – Field Study – Analysis and
Summing Up – Other Survey Findings and Summing Up – SERVQUAL Analysis of E-Governance
System – SWOT Analysis
MODULE 3:
System Requirement Study (SRS) – Critical Findings – Evaluation – Role of E-Governance in
Administration – Role of E-Governance in Various Sectors – A Case study of E-SEVA
MODULE 4:
Business Process Reengineering and System Redesign – Redesigning – Processing in
different Scenarios – Database Design - Organizational Development – Breaking with Myths –
Change Management – Capacity Building
MODULE 5:
Strategies for System Design – Strategies for Addressing Citizens Requirements – Increasing
the Usage of E-Kiosks – Enhancing the Performance of Service Delivery – Strategy for E-
Governance System in a District – Citizen Centric Approach for E-Governance – System Design –
Preamble – Core Measures – Initiating System Requirement Study – System Design Steps – Process
Approach
MODULE 6:
Applications of Data Warehousing and Data Mining in E-Governance - Future of E-
Governance – Salient Concerns – Future Strategy – Opportunities for Future – Prerequisites –
Challenges – Future Agenda – Implications – Case Studies
Text Books:
D.N Gupta, “E-Governance – A Comprehensive Framework”, New Century Publications 2008
References:
B. Srinivas Raj, “E-Governance Techniques”, New Century Publications 2008
C.S.R. Prabhu, “E-Governance Concepts and Case Studies”, Prentice Hall India 2005
95
103011 - ENTERPRISE RESOURCE PLANNING
MODULE 1:
Business functions – Functional areas of operations – Business processes – Processes of
very small business – marketing and sales – SCM – accounting and finance – Human resources –
Functional Information Systems
MODULE 2:
Evolution of information systems – Software and Hardware – manufacturing roots of ERP –
Management inputs – ERP software SAP and R/3 – Directions in ERP – SAP R/3 software
implementation – ERP for midsized companies – best of breed approaches – Choosing Consultants
and vendors – benefits of ERP software and systems – continuing evolution of ERP – additional
capabilities – internet
MODULE 3:
Sales and Distribution in ERP – Presales – sales order processing – inventory sourcing –
delivery – billing – payment – taking order in SAP R/3 – discount pricing – integration of Sales and
accounting – CRM – core CRM activities – SAP’s CRM software – benefits of CRM
MODULE 4:
SAP R/3 approaches to production planning – sales forecasting – sales and operations
planning – demand management – MRP – SAP R/3 MRP records – detailed scheduling – Production
data to accounting – ERP and Suppliers – Traditional Supply Chain – Measures of success
MODULE 5:
Accounting activities – credit management – product profitability analysis – management –
reporting in ERP systems – using document flow – Human Resource with ERP – Time management
– Pay roll – travel management – Training and Development mobile time management – family and
medical leave – long term incentives – personnel cost planning
MODULE 6:
Flow charting process models – extensions of process mapping – event process chain
diagrams – evaluating process improvement – ERP workflow tools – ERP system costs and benefits
– implementation tools – B2B e-commerce – ERP and E-Commerce – Net weaver tools and
capabilities – Accessing ERP systems over the internet XML – RFID
Text Books:
Ellen Monk, Bret Wagner, “Concepts in ERP”, Cengage Learning, 2nd Edition
96
103012 - EXPORT PROCEDURES AND DOCUMENTATION
MODULE 1:
Foreign Trade in India – foreign Trade Policy – EXIM Policy 2005-07 – Trade and BOP of
India – Institutional infrastructure for Exports – Institutions for financing exports Commodity Boards –
Indian Council of Arbitration – Export Development Authority – Agricultural and Processed Foods
Export Development Authority.
MODULE 2:
Export Promotion – Duty Drawback – Eligibility, Conditions, Types – Special Economic Zones
– EPZ/EOU – The Customs Act 1962 – Definitions – Appointment of Customs Port – Air Port –
Warehousing Station.
MODULE 3:
Notified and Specified Goods – Prohibition on Importation and Exportation of Goods – Levy of
and Exemption from Customs Duties – Preparation of Invoices – Advance Rulings – Surveillance on
Conveyances – Clearance of Goods – Goods in Transit – Warehousing – Baggage, Postal Parcels
and Stores – Coastal Goods
MODULE 4:
Searches – Seizures and Arrest – Confiscation of Goods and Conveyances etc – Settlement
Commission – Appeal and Revision – Miscellaneous.
MODULE 5:
Export Procedure and Documentation – Registration, Pre-shipment, Shipment, Post-Shipment
and Pre-shipment Inspection – Claiming Exemption – Excise Clearance – Shipping and Customs
Formalities – Marine Insurance – Import – Pre-import procedure – Legal Documentation of Import
Procedure Requirement of import Documents – Customs Clearance.
MODULE 6:
Customs Valuation –Determination of Price of Imported Goods Rules 1998 – Customs and
Central Excise (Drawback) Rules 1995 – The Baggage Rules 1995 – The Customs
Tariff Act 1975 – Classification – Interpretive Rules – Import-Export Tariff Structure – Classification –
Judicial Principles
Text Books
Dr.Khushpat S. Jain, Export Import Procedures and Documentation, Fifth Revised Edition, Himalaya
Publishing House, August 2007.
97
103013 - FASHION RETAILING
OBJECTIVE: Preparing today’s students a wealth of theoretical and practical information of retailers.
MODULE 1:
Classification of onsite retailers-specialty stores, department stores, spinoff stores-off price
merchants-multichannel fashion retailing-global scene-trends in onsite fashion retailing-Retailing-
classification-security-creating catalog- trends in offsite retailing
MODULE 2:
Fashion retailing organizational structure-large departmental stores-large chain organizations-
fashion consumer-motives-consumer assessment theories-consumer analysis-family life cycle-
fashion consumer behaviour and status
MODULE 3:
Nature of retailing research- research process-Trends in retail research-business ethics-
ethical dilemmas-code of ethics-social responsibility-store location-shopping districts-vertical malls-
site selection-Trends in store location
MODULE 4:
Design and fixture of retail environment-Designing the exterior and interior-multilevel stores-
fashion department classification-surface materials-flooring-walls-merchandise fixtures-trends-human
resource recruitment-hiring procedure-Training and evaluating employees
MODULE 5:
Merchandise distribution-merchandise checking procedures-loss prevention-deterrents and
controls-fashion buyer’s duties and responsibilities-planning fashion merchandising process-fashion
forecasters-fashion buying elements-offshore fashion markets- timing the purchase-pricing and order
sheet
MODULE 6:
Private label brands-acquisition-promoting awareness-pricing considerations-markdown and
markup pricing-advertising and promotion functions-media-promotional programs-fashion shows-
visual merchandising function-lighting signage and graphics-design principles-servicing customers
onsite and offsite
Text books:
Ellen Diamond, “Fashion Retailing, A multi channel approach”, Parson Education, Second edition
2006
98
103014 - GLOBAL HEALTH ISSUES
OBJECTIVE: To clarify the various parameters of global health in an emerging globalization.
MODULE 1:
Conceptual Framework on Globalization and health – Technologies behind Global health –
Global social change – Determinants of Health – Globalizing lifestyles and aspirations – Non-
communicable Disease
MODULE 2:
Gender & Health – Gendered impacts of economic Liberalizations - Gender Trade & Health –
Civil Society response – Impact of Globalization in Food – Concentration & power – manipulation and
marketing of food.
MODULE 3:
History of Population movements and infections Disease control – Globalization and emerging
infection diseases – Developing global response – Three types of economic globalization – key
institution – Merits and Demerits of economic globalization.
MODULE 4:
World Trading System – Creation WTO – Protection of trade versus public health – TRIPS –
GATS – Globalization of Pharma industry – Consequences – Regulating the Pharma Industry.
MODULE 5:
Tobacco and global health – Globalization & Tobacco – Framework convention on Tobacco
Control – Understanding global environmental change – Relationship between environmental
changes & globalization – Impact of environmental changes on Health.
MODULE 6:
Global Health & Security – Definition – Health Realized Security – Bioterrorism & Biological
Weapon – Risks and Benefits of linking health & Security – Health and Governance – Emergence of
neo-Westphalianism and New terms of post-westphalianism.
Text Books:
Kelley Lee & Jeff Collin, “Global change and Health”, Tata McGraw Hill, First Edition 2006
99
103016 - HEALTH LAWS AND INDUSTRIAL REALTIONS
OBJECTIVE: To inculcate the changes in the Industrial relation policies in terms of health.
MODULE 1:
Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial
Relations – Scope and Aspects of Industrial Relations –Factors Affecting Industrial Relations –
Perspectives/Approaches to Industrial Relations – Organization of Industrial Relations – Dimensions
of Industrial Relations Work – Prerequisite Successful Industrial Relations Programme
MODULE 2:
Evolution of Industrial System – Anatomy of industrial conflicts - Genesis of Industrial Conflicts
– Industrial Conflicts/Disputes – Concept and Essential of a Dispute – Classification of Industrial
Disputes – Impact of Industrial Disputes – Cause of Industrial Conflicts –Strikes – Typology of Strikes
–– Lockouts.
MODULE 3:
Changing Scenario of Industrial Unrest – Dispute by Results – Cost Causes of Industrial
Dispute – Striking Features of Industrial Conflicts – New Dimensions in Industrial Conflicts – The
Ways of Industrial Peace – National Commission on Labour and Industrial Relations – New Policy
and Industrial Relations.
MODULE 4:
The mines Act 1952,- Health and safety provisions-Drinking Water-Conservancy services-First
aid bathrooms-Rest shelters-Canteen-Appointment of a welfare officer-Penalties-Notice to be given
of accidents-The plantation labour act,1951- Certifying surgeons-Provisions regarding health.
MODULE 5:
The contract labour Act ,1970-Scope and coverage –Welfare and health of contract labour-
Rights of principal employers and contractors-Right of contract labour-The child labour prohibition
and regulation Act ,1986-Scope- Impartment definition under the Act –Main provision of the Act-
Health and safety.
MODULE 6:
Factories Act 1948 - Key terms - Provisions regarding health – Employees State Insurance
Act - Key terms - Provisions regarding health.
Text Books:
Mamoria, Mamoria and Gankar – Dynamics of Industrial Relations – Himalaya Publishing House –
Sixteenth Edition – 2008
100
103018 – INDUSTRIAL AND AGRICULTURAL MARKETING
OBJECTIVE: To expose to the changes in Industrial Marketing Environment and to understanding the
functioning of agricultural marketing system.
MODULE 1:
Industrial versus consumer marketing management – pros and cons – Concept of Industrial Market –
Organizational customers and their characteristics - Industrial Marketing Environment – Strategies for
managing the Industrial Marketing Environment
MODULE 2:
Organizational Buying activities – Buy grid Model – Model for determining the composition of the
Organizational buying centres – Purchasing influence on buying behavior – Strategic planning in the industrial
markets – Strategic Process – Marketers role in strategic planning process
MODULE 3:
Industrial Market Segmentation – Micro and Macro variables – Decision Support System – Industrial
Product Management - Industrial Product Life cycle – Recruiting and Selecting industrial sales people –
Developing and motivating the sales force – Effective use of sales compensation – Organizing and Controlling
the sales force – Industrial Advertising
MODULE 4:
Concept and definition of Agricultural Marketing-scope-components of market-dimensions-Market
structure-Market forces-Factors affecting demand and supply of agricultural products-Importance, history and
growth of agricultural marketing-Ideal marketing system-Scientific marketing of farm products-Marketing
functions-Grading and standardization-Storage and ware housing-Rural godowns and cold storage
MODULE 5:
Processing and value addition-Process of price discovery-Criteria for good market information-
Financing for marketing-Types of risk in marketing-Hedging-Futures trading-Marketing infrastructure-Marketing
agencies – Marketing Institutions – Marketing Channels – Definition - Factors affecting length of marketing
channels – Marketing Channels for Cereals, Oilseeds, Fruits & Vegetables, Eggs, Live Poultry, Pulses –
Innovative Marketing Channels – Objectives – Contract Marketing – Meaning - Advantages of contract farming-
Marketing of farm inputs-Marketing of fertilizers
MODULE 6:
Seed marketing-Export and import of seeds-Plant protection chemicals-Marketing of pesticides-
Directorate of marketing and inspection-Regulation of agricultural marketing-State agricultural marketing
boards-Food corporation of India-Buffer stocking-Quality management in food-Administered prices-Cooperative
marketing-NAFED-Marketing efficiency-Training, research in agricultural marketing-International trade
agreements
Text Books:
nd
1. Robert R. Reeder, Edward G. Brierty, Betty H. Reeder, “Industrial Marketing”, Prentice Hall India, 2
Edition 2007.
2. S.S. Acharya, N.L. Agarwal, “Agricultural Marketing in India”, Oxford & IBH Publication, 4th Edition 2007
101
103019 - INDUSTRIAL RELATIONS AND LABOUR LAWS
OBJECTIVE: To inculcate the changes in the Industrial relation policies and economic policies.
MODULE 1:
Impact of Industrial Revolution – Industrial Relations: Concept – Importance of Industrial
Relations – Scope and Aspects of Industrial Relations –Factors Affecting Industrial Relations –
Perspectives/Approaches to Industrial Relations – Organization of Industrial Relations – Dimensions
of Industrial Relations Work – Prerequisite Successful Industrial Relations Programme.
MODULE 2:
Evolution of Industrial System – Anatomy of industrial conflicts - Genesis of Industrial Conflicts
– Industrial Conflicts/Disputes – Concept and Essential of a Dispute – Classification of Industrial
Disputes – Impact of Industrial Disputes – Cause of Industrial Conflicts –Strikes – Typology of Strikes
–– Lockouts.
MODULE 3:
Changing Scenario of Industrial Unrest – Dispute by Results – Cost Causes of Industrial Dispute –
Striking Features of Industrial Conflicts – New Dimensions in Industrial Conflicts – The Ways of
Industrial Peace – National Commission on Labour and Industrial Relations – New Policy and
Industrial Relations
MODULE 4:
The state and industrial relations policy - Evolution of Industrial relations policies –Industrial
Relations Policy During the plan Period – The Plan Period – Recognition of Unions Machinery for
solving the Dispute - Standing Orders –Grievances – Procedure for Settlement –Essence of Model
Grievance Procedure.
MODULE 5:
Ethical codes and industrial relations - The Code of Discipline – Evolution of the code – Principles of
the Code – Objectives of the Code of Discipline
MODULE 6:
The Industrial Employment Act, 1946 - The Industrial Disputes Act, 1947 – Payment of Wages Act,
1936 – The Minimum Wages Act, 1948 - Wage Legislations - The Payment of Bonus Act, 1965 - The
Factories Act, 1948 – The Mines Act, 1952 – The Plantations Labour Act, 1951 – The Child Labour
Prohibition and Regulation Act, 1986
Text Books:
Mamoria, Mamoria and Gankar – Dynamics of Industrial Relations – Himalaya Publishing House –
Sixteenth Edition – 2008
102
103020 - INTERNATIONAL BUSINESS
OBJECTIVE: To make the students to understand the methods to enter International Business and
how to manage the Global Business
MODULE 1:
Meaning of Globalization – Drivers of Globalization – Changing Demographics – National
Differences in Political Economy – Political and Economic Legal Systems
MODULE 2:
Understanding Culture – Values and Norms – Social Structures – Religions and Ethical
Systems – Language – Education – Culture and Workplace – Cultural Change – Ethics in
International Business – Ethical Dilemmas
MODULE 3:
International Trade theory – Mercantilism – Absolute Advantage – Comparative Advantage –
Heckscher-Ohlin Theory – Porters Competitive Advantage – Mapping Competitiveness Shifts
MODULE 4:
Trade Policy and its Instruments – Government Interventions – Revised Free Trade –
Development of Work Trade System – Foreign Direct Investments – FDI in World Economy –
Horizontal and Vertical FDI – Political Ideology of FDI – Benefits and Costs of FDI to Host Countries
MODULE 5:
Regional Economic Integration – Trade Blocks – SAARC – ASEAN – NAFTA – BRIC –
Advantages and Disadvantages of Regional Economic Integration – Foreign Rate Forecasting –
Currency Convertibility – Gold Standard – Breton Words System – Fixed Exchange – Floating Rate –
Exchange rate in practice
MODULE 6:
Strategies – Global Expression and Profitability – Cost Pressures Organizational Structure –
Entry – Alliance – Strategic Alliances – Joint Venture Strategies – Exporting – Importing – Counter
Trade – Global Production and Logistics
Text Books:
Charles W L Hill, Arun K Jain, “International Business”, Tata McGraw Hill – 6th Edition, New Delhi
103
103021 - INTERNATIONAL BUSINESS CULTURE
OBJECTIVE: To make the students to understand the Cultural Behaviour on various nations and
how to manage it.
MODULE 1:
Meaning of Global Workforce – Factors influencing Global workforce – Global Perspectives
MODULE 2:
Definitions of Culture – Major models of Culture – Culture Convergence Vs Divergence –
Culture and Workforce management
MODULE 3:
Labour Force demographic and migration – Outsourcing – Legal policy on migration – Global
Labour Supply and Work demand – HR Planning
MODULE 4:
Factors affecting Global Staffing – Global Recruitment and Selection – Training and
Development for Global Workforce
MODULE 5:
Expatriate Preparation – Foreign Assignment – Repatriation – Compensation – Performance
Management – Performance Appraisal
MODULE 6:
Employee Relations – Unions and their role in Employee relations – MNCs and labour issues
Text Books:
Charles M. Vance, Yongsun Paik, “Managing a Global Workforce”, Prentice Hall India
104
103022 - INTERNATIONAL HUMAN RESOURSE MANAGEMENT
OBJECTIVE: To address the global dimension of workforce standards ever increasing demand of multo
etic workforce.
MODULE 1:
International HRM – differences between domestic and IHRM – context of IHRM – global
status – control mechanisms – mode of operation
MODULE 2:
Staffing – transferring staffing for international activities – roles of an expatriate & non
expatriates – corporate HR function.
MODULE 3:
Staff selection issues – factors moderating performance – selection criteria – dual career
couples – expatriate training – predeparture – training programmes – developing staff thro
international assignments
MODULE 4:
International compensation objectives – compensation of international compensation program
– approaches – patterns in complexity.
MODULE 5:
Repatriation process – individual reactions – multinational response – standardization and
adoption of work practices HR practices in host country – trade unions and international industrial
relations
MODULE 6:
Multinational performance management – performance appraisal of international employees –
international business ethics and HRM – mode of operation and IHRM
Textbooks:
Peters dowling and denice e.welch, “international human resources management”, fourth edition,
Thompson
105
103024 - INTERNETWORKING TECHNOLOGY
OBJECTIVE: To provide a simple yet clear view of implications of design-time choices on the
evolution of internetwork protocols, design and architecture.
MODULE 1:
Introduction and Overview – Review of Network Technologies – Internetworking Concept and
Architecture Model – Classful Internet Addresses – Mapping Internet Addresses to Physical
Addresses (ARP)
MODULE 2:
Internet Protocol: Connectionless Datagram Delivery (IPv4) – Internet Protocol: Forwarding IP
Datagrams – Internet Protocol: Error and Control Messages (ICMP) – Classless and Subnet Address
Extensions (CIDR) - Protocol Layering
MODULE 3:
User Datagram Protocol (UDP) - Reliable Stream Transport Service (TCP) – Routing
Architecture – Routing Between Peers (BGP) –Routing within an Autonomous System (RIP, OSPF)
MODULE 4:
Internet Multicasting – IP Switching and MPLS - Mobile IP – Private Network Interconnection
(NAT, VPN) – Client Server Model of Interconnection
MODULE 5:
The Socket Interface – The Domain Name Service (DNS) – Remote Login and Desktop
(TELNET, SSH) - File Transfer and Access (FTP, TFTP, NFS) – Electronic Mail (SMTP, POP, IMAP,
MIME)
MODULE 6:
World Wide Web (HTTP) – Voice and Video Over IP (RTP, RSVP, QoS) – Network
Management (SNMP) – Internet Security and Firewall Design (IPsec, SSL) – A Next Generation IP
(IPv6)
Text Books:
Douglas E. Comer, “Internetworking with TCP/IP – Volume 1”, Pearson Education, Fifth Edition, 2008
106
103025 - ISSUES IN PUBLIC HEALTH
OBJECTIVE: To explain the conceptual outline of the issues in Public Health.
MODULE 1:
Historical Development of Public Health – Disciplinary Publish Health – The Practice of public
Health – Challenges for Public Health Practitioners – Understanding the health of a population – Data
on Deaths and Populations – Life Expectancy with Data on Mortality.
MODULE 2:
Measures of Public Health – Health life expectancy – valid and comparable measurement of
population health – Health gaps and disease Burden – Key issues – Global Burden of disease
Programme
MODULE 3:
Health inequalities and inequalities – Historical Background – Changing concepts – Emerging
potential mechanism – potential action to tackle health inequalities – Psychological environment and
health.
MODULE 4:
Impact of health care on population health – Usage of health services – Health Impact
Assessment – purpose of Health Impact Assessment - Historical background – methods of Health
Impact Assessment
MODULE 5:
Evolution of Human Disease – Global burden of infection disease – Emergent & Re-emergent
infections Disease – Factories affecting the growth and spread of injection disease – control of
infection disease.
MODULE 6:
Health affects of smoking – Health impacts of involuntary exposure – global epidemic –
tobacco control – Diet and Health Nutrition, food security, safety and the environment – Ecological
impacts of waste.
Text Books:
Joceline Pomerleau & Martin Mckee, “Issues in Public Health”, Tata McGraw Hill, First Edition –
2006
107
103027 - IT FOR MANAGERS AND MIS
OBJECTIVE: To provide a clear, complete understanding of how business professionals can use
and manage Information Systems and Technologies to achieve business success.
MODULE 1:
Foundation Concepts: Information Systems in Business – Foundation Concepts: The
Components of Information Systems – Fundamentals of Strategic Advantage – Using Information
Technology for Strategic Advantage
MODULE 2:
Computer Systems: End User and Enterprise Computing – Computer Peripherals: Input,
Output, and Storage Technologies – Application Software: End User Applications – System Software:
Computer System Management
MODULE 3:
Data Resource Management - Managing Data Resources - Technical Foundations of
Database Management – Telecommunications and Networks - The Networked Enterprise –
Telecommunications Network Alternatives
MODULE 4:
Enterprise Business Systems – Functional Business Systems – Electronic Commerce
Fundamentals – e-Commerce Applications and Issues – Decision Support in Business – Artificial
Intelligence Technologies in Business
MODULE 5:
Developing Business Systems – IS Development – Web Systems – The Systems Approach –
The System Development Cycle – Prototyping – Starting the Systems Development Process –
Systems Analysis – Systems Design – End User Development - Implementing Business Systems –
Implementation – Implementing New Systems – Evaluating Hardware, Software, and Services –
Other Implementation Activities – Managing Organizational Change
MODULE 6:
Security and Ethical Challenges - Security, Ethical, and Societal Challenges of IT – Security
Management of Information Technology – Enterprise and Global Management of IT - Managing
Information Technology – Managing Global IT
Text Books:
James A. O’Brien, “Introduction to Information Systems”, Tata McGraw Hill Publication – 12th Edition
108
103028 - KNOWLEDGE AND CHANGE MANAGEMENT
OBJECTIVE: To make the students to understand comprehensively the practice of Knowledge and
Change management in organization
MODULE 1:
External influences on organization- Workforce composition- Evolving work roles and
responsibilities- Teamwork- Relationship building- Communication- Leadership- Decision making-
Change management-Worker motivation- Types of organization- Creating strategic focus- Strategic
values and corporate culture- Systems and policies- Employee capabilities-Knowledge as asset –
organizational knowledge-Leadership and knowledge management.
MODULE 2:
Learning organization-Knowledge systems- Knowledge workers- Phases of knowledge
development- Knowledge management infrastructure-Harassing organizational knowledge –Five P’s
of knowledge management-Knowledge sharing as a core competency-Developing strategic
knowledge community.
MODULE 3:
Contribution of disciplines to knowledge Leadership –Librarianship-HRM-Strategic visionary –
Motivator-Communicator-Change agent- Learning facilitator-Strategic knowledge leader- Self
managed team- Virtual knowledge team- Leading a knowledge network Recruiting and selecting
knowledge leaders.
MODULE 4:
Organizational Change – Overview of Change – Forces of Change – Types of Change –
Theoretical Frameworks of Organizational Change – Perspectives on Organizational Change –
Models of Change
MODULE 5:
Resistance to Organizational Change – Roles of Change Agents and Leadership –
Implementing Organizational Change – Organizational Culture and Change
MODULE 6:
Effective knowledge repositions-Mapping content structure- Repository quality control –
Knowledge services-Models of service provision-Learning in a knowledge environment –Working with
technology-Knowledge strategy evaluation – Successful knowledge management-Mergers
,acquisition and downsizing integrated knowledge development.
Text Books:
1. Shelda Debowski, “Knowledge Management”, Wiley 2007
2. Radha R. Sharma, “Change Management”, Tata McGraw Hill 2007
109
103030 - MANAGEMENT OF COST AND CONTROL SYSTEM
OBJECTIVE: To familiarize the students with the fundamental concepts of Managing Cost and
institutionalizing Cost Control System
MODULE 1:
Introduction to Cost – Cost Concept – Types of Cost – Cost Management – Classifications of
Costs and Cost Sheet – Designing Job Costing and Process Costing Systems – Marginal Costing –
Relevant Cost Analysis and Management Decision.
MODULE 2:
Cost Management – Material Cost Management – Labour Cost Management – Overheads
Management – Service Costing – Normal Costing –Multiple Overhead Cost Pools.
MODULE 3:
Activity Based Costing – Cost analysis under ABC – Computational methodology of ABC –
Benefits and Weaknesses of ABC – Implementation of ABC – Activity Based Management.
MODULE 4:
Cost Behaviour – Estimating Cost Functions – Cost Estimation Models – Steps in estimating a
Cost function using Quantitative Analysis – Cost Drivers and Activity Based Costing.
MODULE 5:
Management Control System – Transfer Pricing – Decentralization and Transfer Pricing –
Organization Structure and Decentralization – Choices about Responsibility Centers – Market based
and Cost based Transfer Prices – Negotiated Transfer Pricing.
MODULE 6:
Emerging Concepts in Cost management – Inventory Management – Just in time – Backflush
costing – Target costing – Life Cycle Costing – Benchmarking – Value Analysis or Value Engineering
– Learning Curve analysis
Text Books:
Horngren T Charles, Datar M Srikant, Foster George, “Cost Accounting – A Managerial Emphasis,
Thirteenth Edition, Pearson Education, New Delhi, 2008.
References:
Banerjee Bhabatosh, Cost Accounting – Theory and Practice, Twelfth Edition, Prentice Hall of India
Private Limited, New Delhi, 2007.
110
103031 - MARINE AND FIRE INSURANCE
OBJECTIVE: To throw light on the Marine and Fire Insurance Policies prevalent in the system
MODULE 1:
Introduction – History of Marine Insurance – Definition and Types – Nature of Marine
Insurance Contract – Marine Insurance Policies – Types – Nature of Marine Policies – Marine
Insurance Policy Conditions – Special Marine Covers
MODULE 2:
Marine Underwriting and Rating – Cargo Underwriting – Hull Underwriting – Maritime Losses
and Claims – Losses – Settlement of Claims – Marine Cargo Losses and Frauds – Progress of
Marine Insurance
MODULE 3:
Fire Insurance Contracts and Policies – Fire Insurance Proposals – Fire Insurance Coverage’s
– Special Coverage’s – Fire Underwriting and Rating – Rate Fixation in Fire Insurance – Cancellation
of Policies – Mid-Term Cover – Claims Experience Discount – FEA Discount
MODULE 4:
Fire Insurance Claims – Fire Claims Procedure – Extent of Indemnity – Valuation under
Valued Policies – Valuation Under Unvalued Policies – Progress of Fire Insurance – Profitability
Before Privatization – Post Liberalization Progress –
MODULE 5:
Reinsurance – Fire Reinsurance – Role of Reinsurance – Techniques – Nature of
Reinsurance Risks – Reinsurance in Indian perspective – Case Analysis
MODULE 6:
Insurance Legislation in India – Historical Perspective – Insurance Act, 1938 – Marine
Insurance Act, 1963 – The General Insurance Business (Nationalization) Act, 1972 – IRDA Act, 1999
Text Books:
Gupta P.K, Principles and Practice of Non Life Insurance, First Edition, Himalaya Publishing House,
New Delhi.
111
103033 - MATERIALS MANAGEMAENT
MODULE 1:
Role of Material Management – Classes of Materials – Materials and Profitability – Profit
Center Concept- Contribution to Profits –Policy Manual– Organization of Material Function –
Organization Structure – Internal Interface - External Environment- Centralized Purchasing –
Decentralization – Delegations of Powers.
MODULE 2:
Material Planning – Definition - Influencing Factors –Materials Requirement Planning – Use of
Standard Deviation – Exponential Smoothing – Importance of Material Research- Advantages of MIS
– Techniques of Materials Intelligence – Environment Conditions – Source of Information.
MODULE 3:
Relevance of Computers – The Computer Relevance – Software and Hardware – Material
Information System- Reports and Information Needs – Identification – Evaluation of Code – Names of
a Pin – Classification –Methodology of Codification – Coding Structure Design – Advantages of
Codification – International Codification .
MODULE 4:
Relevance of Standardization – Definition of Standards – Specification – Indian Standards –
ISI Certification Marks Scheme- Company Standardization – Techniques of Standardization –
Problems and Constraints – Value Analysis and Cost Reduction –Techniques– Brain Storming –
Steps for Value Analysis – Matrix Method – Road Block to Value Analysis .
MODULE 5:
Learning Curve –Uses– Learning Factor –Drawing the Curve – Interpretation – Pitfalls –
Creating Learning Conditions – Role of Finance – Materials Holding Costs – Acquisition Cost –
Settlement of Bills – Accounting- Audit in Materials Management – Internal Audit – Operational Audit
MODULE 6:
Inventory Management and EOQ – Cost and Consequences – Right Quantity Example –
Economic Ordering Quantity – Derivations of EOQ – Staggered Deliveries – Ready Reckoner
Text books:
P. Gopalakrishnan – Purchasing and Materials management – Tata McGraw Hill – 23rd Edition –
2008.
112
103034 - ORGANIZATION DEVELOPMENT
OBJECTIVE: To provide OD paradigms in the rapidly changing context of globalization and

organizational change.
MODULE 1:
Definitions - Characteristics of Organization Development - History of the OD - Second
generation OD – values – Beliefs - assumption in OD
MODULE 2:
Models and theories of planned change - teams and teamwork - applied behaviour science
MODULE 3:
OD diagnosis - action component - OD interventions - action research - its application and
approach
MODULE 4:
OD interventions meaning – methods - classifications of interventions - team interventions -
Gestalt approach of team building - inter group interventions - comprehensive interventions
MODULE 5:
MBO - quality circle – TQM - QWL (quality of work life) Physical setting etc., Training - T
groups - coaching and mentoring and other methods
MODULE 6:
Consultant – client relationship - power, politics and OD Research on OD - Future of OD
Text Books:
Wendell, L. French, Cecil H. Bell, “Organization Development”, Prentice Hall, 6th Edition 2008
113
103035 - PROJECT MANAGEMENT
OBJECTIVE: To identify how business regularly uses Project Management to accomplish unique out
comes with limited resources under critical constraints.
MODULE 1:
Project Definition – Project Life Cycle – Project objectives – purpose of Project Management
– Project Management Maturity – Project Selection and Choice – Types of Project – Selection Models
– Analysis under Uncertainty and Rise – Project Portfolio Process.
MODULE 2:
Functional Manager vs. Project Manager – Project Responsibilities – Demands on the Project
Manager – Project Manger Selection – Culture and the Project impact of Institutional Environments –
Need for Multicultural Communications
MODULE 3:
Project Organization – Pure Project Organization – Matrix – Mixed Organizational Systems –
choosing a Firm – Risk Management – Project Management Office – The Project Team – Human
Factors and the Project Team – Sources of Conflict.
MODULE 4:
Project Planning and Coordination – Systems Integration – Action Plan – Work Breakdown
Structure – Partnering - Chartering – Categories of Conflict – Principles of Negotiation – Top Down
and Bottom Up Budgeting – Activity vs. Program Budgeting.
MODULE 5:
Network Techniques PERT and CPM – Precedence Programming – Resource Loading –
Leveling – Goldratts’ Critical Chain – Monitoring System Design – Reporting Process – Project
Management Information Systems (PMIS).
MODULE 6:
Project Control – Purposes, Types – Three Types of Control Processes – Post Control –
critical Ratio and Control Charts – Balance in Control System – Project Auditing – Purpose of
Evaluation – use of Audit Report Product Audit Life Cycle – Measurement – varieties of Project
Termination.
Text Books:
Jack.R Mexdith and Samuel J.Mantel Jr, ”Project Management, A Managerial Approach”, Willey, Fifth
Edition.
114
103036 - RETAIL AND LOGISTICS MANAGEMENT
OBJECTIVE: To understand the core aspects of modern retail management and operations in a fast-
moving, competitive sector.
MODULE 1:
Retail environment – world stage – retail environment – changing consumer – retail response
– Theories of retail change – cyclical theories – environmental theories – conflict theory – combined
theory
MODULE 2:
Retail strategy – Strategy planning process – corporate strategy and objectives –
environmental analysis – resource audit analysis – strategic choice – location strategy
MODULE 3:
Retail marketing – environment – marketing strategy and objectives – market segmentation –
retail branding – service marketing mix – role of the retail buyer – principal buying activities – buying
function
MODULE 4:
Retail logistics – retail supply chain – efficient consumer response – logistics culture in
international markets – customer service definition – characteristics – improving quality of customer
service
MODULE 5:
Retail selling and product – classification – types of buying decision – shopping motives –
buying process – scale of retail crime – types of retail crime – retail loss prevention
MODULE 6:
Internationalization of retailing – sourcing of products and services – store development –
reshaping of global retail market – growth of e-commerce – online store attributes – E-fulfillment –
B2B market
Text Books:
John Fernie, Suzanne Fernie, Christoper moore, “Principles of Retailing”, Elsevier 2007
115
103037 - RETAIL MARKETING
OBJECTIVE: To assimilate the various aspects of technology advances, lifestyle changes and how it
ultimately influences the retail sector and mainly it’s marketing facet.
MODULE 1:
The retail environment-importance of retail industry-Definition-dynamic nature of retail change-
cyclical theories-conflict theory-Retailing and marketing-concept of marketing-concept of value –
marketing management tasks-adoption of marketing-alternative business philosophies-marketing
orientation
MODULE 2:
Consumer behavior in the retail context-retail buying roles-Theories of consumer behavior-
retail buying process-influences on the consumption process-demographic factors-socio economic
categories-psychographics-social influence-tangible and intangible factors-classification of service
and quality-characteristics of quality-quality auditing systems
MODULE 3:
Retail marketing mix-target markets-retail product-store layout-atmospherics-merchandise
management-merchandiser skills and profile-category management-range planning-store grading-
space allocation-merchandise assortment and support- retail pricing-price sensitivity-retail product
pricing
MODULE 4:
Retail communication-advertising-types-sales promotion-relationship marketing and loyalty
schemes-lifetime value analysis-loyalty cards-personal selling-public relations-characteristics of
promotions-channels and channel flows-the supply channel-retail logistics-cost structure-
computerized replenishment systems-internet and direct distribution systems
MODULE 5:
Retail marketing plan-forces of industry competition-business situation analysis-retail market
segmentation-location strategies-spatial distribution of retail activities-locational techniques-definition
and role of brand-brand loyalty and positioning-brand proposition-brand awareness-brand updating-
copycat and own brands-brand extension
MODULE 6:
It for competitive advantage-capturing and transmitting data at point of sale-electronic
retailing-consumerism-criticism of marketing activity-corporate social responsibility-International
retailing-international retail structures-direction of expansion-market-entry methods-physical aspects
of retailing
Text Books:
David Gilbert, “Retail Marketing Management”, Pearson Education, 2nd Edition
116
103038 - SERVICES MARKETING
OBJECTIVE: To make the students to understand the principles of services marketing in the present
and future economy.
MODULE 1: Services – Tangibility spectrum – Service based economics – Service and Technology
– characteristics of Services – Service Marketing Mix – Gap Analysis - Customer gap – Provider Gap
– Consumer Behaviour in services – Understanding differences among consumers.
MODULE 2: Consumer expectations of Service – Types – Factors influencing customer expectations

– Customer perception – Customer satisfaction – Service quality using marketing research to
understand customer expectation – Elements of Effective service marketing research – Model
services marketing research program.
MODULE 3: Relationship marketing – Relationship development strategies – Relationship challenges

– Impact of service failure recovery – Customer’s recovery expectations – Service guarantees –
Service development and design – Types of New services – Stages in new services development –
Service blueprint.
MODULE 4: Customer defined service standards – Types of customer defined services – Physical
evidence and the services cape – Types of services cape – Guidelines for physical evidence
strategies - Employees Rules in Service Delivery – Boundary Spanning roles – Strategies for
Delivering Service Quality through people.
MODULE 5: Importance of Customers in Service Delivery Customer’s roles – Strategies for

enhancing customers participation – Delivering Service through intermediaries and Electronic
Channels – Franchise – Agent and Brokers – Electronic Channels – Managing Demand and Capacity
– Strategies for matching capacity and Demand.
MODULE 6: Integrated Services Marketing Communications Four Categories of Strategies to match

Service Promises with Delivery- Approaches to Pricing Strategies – Pricing Strategies – Service and
Profitability – Customer Perception of service and purchase intentions – Balanced Performance
Scorecard.
Text Books:
Valarie A. Zeithaml, Dwayne. D. Gremler, Mary. J O Bitrer and Ajay Pandit- Services Marketing- Tata
McGraw Hill 4th Edition.
117
103039 - SOFTWARE ESTIMATION AND COSTING
OBJECTIVE: To get a clear, complete understanding of how to estimate software costs, schedules,
and quality using the real-world information.
MODULE 1:
Introduction – The Origins of Software Cost Estimation – Six Forms of Software Cost
Estimation – Software Cost-Estimating Tools - Project Success and Failure Rates – Sources of Error
in Software Cost Estimation
MODULE 2:
Manual Software Estimating Methods - Manual Software Estimating Methods derived from
Agile Projects and New Environments – Automated Estimates from Minimal Data
MODULE 3:
Sizing Software Deliverables – Compensation and Work-Pattern Adjustments – Activity
Pattern Adjustment Factors – Software Technology Adjustment Factors
MODULE 4:
Estimating Software Requirements - Estimating Software Prototypes - Estimating Software
Specifications and Design - Estimating Design Inspections – Estimating Programming or Coding
MODULE 5:
Estimating Code Inspections - Estimating Software Configuration Control and Change
Management - Estimating Software Testing - Estimating User and Project Documentation –
Estimating Software Project Management
MODULE 6:
Maintenance and Enhancement Estimating – Software Cost Estimating Research Issues
Text Books:
Capers Jones, “Estimating Software Costs”- Tata McGraw Hill Publication – 2nd Edition.
118
103040 - SOFTWARE MAINTENANCE
OBJECTIVE: To provide a clear and complete knowledge about checklists and templates that can
assist a software project organization to organize its maintenance and support functions.
MODULE 1:
Introduction - Customer’s Viewpoint of Software Maintenance – Evolution of Software
Products – Economics of Maintenance – View of Maintenance - Product Life Cycle Activities –
Different types of Software Products – Deployment Models – An Overview of Corrective Maintenance
– Other Forms of Maintenance
MODULE 2:
Customer side Preliminary Activities – Role of Customer Support Group – Defects Reported
by Internal Customers – Logistics and Tooling – Skill sets Needed for the Various Roles during
Problem Reporting – Challenges, Best Practices and Pitfalls – Measurements of Effectiveness in
Problem Reporting - High Level Overview of Activities in Problem Resolution – Categorizing the
Problem – Prioritizing the Problem – Identifying the Right Developer for Fixing the Problem –
Reproducing the Problem – Making the Fix and Testing it – Scheduling for Release – Skill sets
Needed for Various Roles during Problem Fixing – Challenges, Best Practices and Pitfalls –
Measurements of Effectiveness in Problem Resolution
MODULE 3:
High Level Overview of Activities in Fix Distribution – Choosing the Method of Distribution –
Composing the Fixes – Preparing the Shipment Unit – Testing the Shipment Unit – Scheduling for
Release – People Issues during Fix Distribution – Challenges, Best Practices and Pitfalls – Tools for
the Fix Distribution Phase – Measurements of Effectiveness in Fix Distribution – Adaptive
Maintenance – Enhancement Requests – Preventive Maintenance
MODULE 4:
Metrics and Measurements – Software Quality Assurance Activities for Maintenance –
Configuration Management and Maintenance
MODULE 5:
Software Maintenance from Customer’s Perspective – Maintenance of Mission-Critical
Systems – Global Maintenance Teams
MODULE 6:
Maintenance and Other Life Cycle Activities – Effect of Requirements Gathering on
Maintenance – Design and Maintenance – Programming, Debugging and Maintenance – Testing and
Maintenance - Common Technical Problems Encountered – Troubleshooting Approach –
Categorization of Defects – Common Programming Defects – Machine Dependencies – Debuggers
Text Books:
Ramesh & Ramesh, “Software Maintenance”, Tata McGraw Hill Publication, New Delhi
119
103041 - SOFTWARE QUALITY ASSURANCE
OBJECTIVE: To imbibe the knowledge of managing and maintaining quality issues concerned with
the software design, development and maintenance.
MODULE 1:
Overview - People's Quality Expectations - Software Quality Perspectives and Expectations -
Quality Frameworks and ISO – 9126 - Correctness and Defects - Definitions, Properties and
Measurements A Historical Perspective of Quality
MODULE 2:
Quality Assurance – Classification - QA as Dealing with Defects - Defect Prevention -
Education and training - Formal method - Other defect prevention techniques Defect Reduction -
Direct fault detection and removal- Other techniques and risk identification-Defect Containment-
Software fault tolerance- Safety assurance and failure containment.
MODULE 3:
Handling Discovered Defect During QA Activities - QA Activities in Software Processes -
Verification and Validation Perspectives - Quality Engineering - Activities and Process - Quality
Planning - Goal Setting and Strategy Formation - Quality Assessment and Improvement.
MODULE 4:
Quality Assurance beyond testing- Defect Prevention and Process Improvement - Basic
Concepts and Generic Approaches - Root Cause Analysis for Defect Prevention - Education and
Training for Defect Prevention - Analysis and modeling for Defect Prevention - Technologies,
Standards and methodologies for defect prevention --Software tools to block defect injection.
MODULE 5:
Focusing on Software Processes - Process selection, definition and conformance Process
maturity - Process and quality improvement - Fault Tolerance and Failure Containment - Basic Ideas
and Concepts - Fault Tolerance with Recovery Blocks - Fault Tolerance with N - Version
Programming - Failure Containment - Safety Assurance and Damage Control - Application in
Heterogeneous Systems.
MODULE 6:
Comparing Quality Assurance Techniques and Activities - General Questions - Cost, Benefit
and Environment - Applicability to Different Environments - Effectiveness Comparison - Defect
perspective - Problem types - Defect level and pervasive level - Result interpretation and constructive
information - Cost Comparison - QA Monitoring and Measurement - Direct and Indirect quality
measurements - Models for Quality Assessment.
Text Books:
Jeff Tian, Software Quality Engineering: Testing, Quality Assurance, and Quantifiable Improvement,
Wiley-India Edition
120
103042 - TELECOM SERVICES AND INFORMATION SECURITY
OBJECTIVE: To provide a clear and complete knowledge about Telecommunication Systems and
Services. Also to provide a Comprehensive Introduction to the Fundamental aspects of Information
Security
MODULE 1:
Wireless Transmission – Frequencies for Radio Transmission – Signals – Antennas – Signal
Propagation – Multiplexing – Modulation – Spread Spectrum – Cellular Systems – Motivation for a
Specialized MAC – SDMA – FDMA – TDMA – CDMA – Comparison of SDMA, FDMA, TDMA, CDMA
MODULE 2:
Telecommunication Systems – GSM – Mobile Services, System Architecture, Radio Interface,
Protocols, Localization and Calling, Handover, Security, New Data Services – DECT - System
Architecture, Protocol Architecture – TETRA – UMTS and IMT 2000 – UMTS Releases and
Standardization, UMTS System Architecture, UMTS Ratio Interface, UTRAN, Core Network,
Handover
MODULE 3:
Satellite Systems – History – Applications – Basics of Satellite Systems – Broadcast Systems
– Overview – Cyclical Repetition of Data – Digital Audio Broadcasting – Digital Video Broadcasting –
Wireless LAN – Infra Red Vs Radio Transmission – Infrastructure and Ad-Hoc Network – IEEE
802.11 – HIPERLAN – Bluetooth
MODULE 4:
Overview of Information Security and Cryptography – Classical Encryption Methods –
Confidentiality: Symmetric Key Cryptography – Confidentiality: Public Key Cryptography
MODULE 5:
Information Hiding: Steganography – Data Integrity: Cryptographic Hash Functions –
Authentication
MODULE 6:
Authentication: Biometrics – Virus and Malware – Firewalls – Introduction – Design Goals –
Types of Firewalls – Firewall Configurations
Text Books:
1. Jochen Schiller, “Mobile Communications”, Pearson Education, Second Edition
2. Dhiren R. Patel, “Information Security”, Prentice Hall India, 2008
121
103043 - TRAINING AND DEVELOPMENT
OBJECTIVE: To make the student to understand the role of Training and Development in enriching
the Capabilities.
MODULE 1:
Definition – Scope – Objectives and Benefits of training – The role of Training in Organizations
– Place of Training in Organizational structure – A training process Model – Difference between
training and development.
MODULE 2:
The framework for conducting a Training Needs Analysis : - Organizational Analysis,
Operational analysis, Person Analysis – Gathering Training Needs Data – Approaches to Training
Needs Analysis Business – TNA and Design.
MODULE 3:
Training Design – Factors – Organizational constraints – Developing objectives- Facilitation of
learning – Focus of Trainee – Design – Organizational intervention – Design theory – Outcome of
design.
MODULE 4:
Training Methods and Aids – Lectures and Demonstrations – Discussion Methods – Computer
– Based Training – Programmed Instruction - Intelligent Tutoring Systems, Interactive Multimedia and
Virtual Reality – Games and Simulations.
MODULE 5:
Approaches to Management Development – Overview of the Managerial Job - Management
Development implications - Sources of knowledge and skills - Special needs of Technical Manager –
Training for Executive Level Management
MODULE 6:
Validation concepts – Types and methods – Rationale for Evaluation - Types of Evaluation
Instrument - Types of Evaluation Data - Evaluation Designs - Training Audit – Meaning, Features,
Approaches – Functions, Model and Steps.
Text Books:
Dr.B.Janakiraman – Training and Development – Biztantra/Wiley Dreamtech - 2005
122
103044 - MANAGEMENT OF SERVICES
OBJECTIVE: To create an opportunity for future employment in service economy.
MODULE 1:
Services definitions – Nature of Service sectors – Sources of Service sector growth – Services
classification – Characteristics – Strategic service vision – Competitive service strategies – Virtual
value chain – Stages in service firm competitiveness.
MODULE 2:
Service development blueprint – Taxonomy - Approaches – Customer value equations –
Internet services – Economics of scalability – Service Quality – Measuring service quality – Service
recovery – Quality tools.
MODULE 3:
Service encounter triad – Service organization, Contact personnel and Customer – Service
capes – Facility design – Process Analysis – Facility layout – Location consideration – Estimation of
geographic demand and techniques – Breaking the rules.
MODULE 4:
Nature and techniques of Project management – Monitoring projects – Forecasting demand –
Subjective models – Causal models – Time series models – Strategies for managing demand and
capacity – Yield management
MODULE 5:
Queuing systems – Psychology of waiting – Essential feature of queuing systems- System
simulation – Analytical queuing models – Capacity planning criteria – Service supply relationship –
Sources of value – Outsourcing services – outsourcing
MODULE 6:
Inventory theory – Order Quantity model – Inventory control systems – Single period model –
Retail discounting model – Domestic growth and expansion strategies – Franchising – Globalization
of services – Global service strategies.
Text Books:
James A.Fitzsimmons and Mona J. Fitzsimmons – Service Management – Tata McGraw Hill – Fifth
Edition – 2006
123
103045 - INTERNATIONAL MARKETING
OBJECTIVE: To educate the future managers to meet international challenges.
MODULE 1:
Meaning – Nature & Scope – Process – Domestic Marketing Vs. International marketing –
characteristics of MNC’s – Basis for international trade – Factor Endowment the organization – Validity of Trade
theories.
MODULE 2:
Marketing Barriers – Tariff & Non-Tariff – WTO – Multiplicity of potential Environment – management of political
risk – Multiplicity of Legal Environment – Legal form of organization – Intellectual Property
MODULE 3:
Culture and its characteristics – Influence of culture on consumption & communication – consumes Behavior in
term of motivation, Learning, Personality, Psychographics, Perception, Attitude & Social class – International
marketing Research.
MODULE 4:
Quality – Products and culture – analyzing product components for adoption – Marketing consumer services
globally – brands in international markets products and services for business demand in global business to
business markets – quality and global standards – business services – trade show’s crucial part of business to
business marketing – relationship markets in business to business context.
MODULE 5:
Direct exports – indirect exports – licensing – joint ventures – wholly owned subsidiaries – franchising – other
methods – international marketing channels – distribution patterns – alternative middlemen choices – factors
affecting choice of channels – surface Vs. air transportation – advantages and disadvantages – marine
transportation – warehousing.
MODULE 6:
Pricing policies and decisions – price escalations – cost of exporting – marginal cost pricing – its importance –
price quotation – INCO terms – preparation of quotations – promotions international advertising – sales
promotion in international markets – international advertising – direct mailing – personal selling – exhibition –
generic promotions in international marketing.
Text Books:
Sak Onkvisit, John J.shaw “International Marketing” Person-Prentice Hall
References:
1. Cateora, Graham “International Marketing” TMH 12/E, 2005
2. Warren Keegan “Global Marketing Management” Pearson / PHI, 7/e
124
103047 – MANAGING GLOBAL BUSINESSES
OBJECTIVE: To provide a thorough review and analysis of multinational business management

MODULE 1:
Foundations of Multinational Management – The Nature of Multinational Company – The
Globalizing Economy – The Next Generation of Multinational Managers – Definition of Culture –
Levels of Culture – National Culture – Business Culture – Occupational and Organizational Culture –
Cultural Differences and Basic Values – Caveats and Cautions – Social Institutions and Influence on
Society – Economic Systems – Industrialization – Religion – Education
MODULE 2:
Basic Strategy Content Applied to Multinational Companies – Strategy Formulation -
Multinational Strategies – The Global-Local Dilemma and its Resolve – Participations Strategies and
its Synopsis – Formulating a Participation Strategy – Definition of Small Business – Definition of
Entrepreneur – Internationalization and the Small Business – Overcoming Small-Business Barriers to
Internationalization – International Market – New-Venture Strategies for Small Multinational
Companies – New Product and First Mover Advantage
MODULE 3:
The Nature of Organizational Design – Organizational Structures to Implement Multinational
Strategies – Overview of Multinational Strategy and Structure - Control and Coordination
Systems – Linking the Value Chain – Choosing a Partner and Alliance Type – Negotiating the
Agreement – Building the Organization – Commitment and Trust – Assessing the Performance – The
Internet Economy – Fundamentals of E-Commerce Strategy – Globalizing through the Internet
MODULE 4:
Definition of International HRM – Multinational Managers – The Expatriate Manager –
International Assignments for Women – Multinationals and Electronic HRM – Multinational Strategy
and HRM – Recruitment – Selection – Training and Development - Performance Appraisal –
Compensation – A Comparative View of Labor Relations
MODULE 5:
The Basics of Cross-Cultural Communication – International Negotiation – Work Values and
the Meaning of Work – Work Motivation – Theories of Work Motivation – Global Leadership – Three
Classic Models – Contingency for Leadership Behaviors – Contemporary Leadership Perspectives –
Global Woman Leaders
MODULE 6:
International Business Ethics and Social Responsibility – Ethical Responsibility – National
Differences in Business Ethics and Social Responsibility – Toward Traditional Ethics – The Ethical
Dilemma in Multinational Management
Text Books:
John B. Cullen, K. Praveen Parboteeah, “International Management”, Cengage Learning 2005
125
103048 - TREASURY MANAGEMENT
OBJECTIVE: To objective of this paper to throw light on the Treasuring Management Operations
and Functions in India.
MODULE 1:
Introduction to Treasury function – Treasury Concept – Historical Evolution – Treasury as
Money Management – Micro Treasury Operations – Paper Currency Act – RBI Treasury Function –
Currency Notes – Objectives and Currency Chest Operations – Scope and Functions of Treasury
Management – Accounting for Treasury Operations – Legal Issues.
MODULE 2:
Analysis in Treasury Function – Financial Statement Analysis – Planning and Budgeting –
Zero Base Budgeting – Ratio Analysis – Fund flow analysis – Trend Analysis – Corporate Balance
Sheet analysis – Market Price and Corporate Performance – Types of Companies – Finance and
Investment Decisions.
MODULE 3:
Planning in Treasury Function – Financial Forecasting – Short term financial planning – Cash
Management – Receivables Management – Inventory Management – Long term Financial Planning –
Internal Treasury Control – Physical Controls – Custodial Control and Insurance – Treasury Control
on Market Operations
MODULE 4:
Operations in Financial Markets – Money Market Operations – Bill Market in India – Treasury
Functions – Money Market Mutual Funds – Gilt Edge Market Operations – Public Debt Management
– RBI Management of Gilt Edged Market.
MODULE 5:
Foreign Exchange Market Operations – Foreign Exchange Market – Segments of Forex
Market – Spot and Forward Rates – Arbitrage – Indian Foreign Exchange Market – RBI and
Exchange Market – Floating vs. Fixed Rates – Hedging – Treasury Management in Commercial
Banks – Risk Management in Market Operations – Impact of Treasury Operations.
MODULE 6:
Environment in Treasury Management – Tax Management and Planning – Government
Policies and Industrial Regulation – Industrial Policies – Industrial Licensing – RBI policies and
Industry – Banking Relationships – Managing Investor relations – Current Economic Developments
and Financial Reforms.
Text Books:
Avadhani V.A, Treasury Management in India, Himalaya Publishing House, 2002.
126
103049 - MARKETING RESEARCH
OBJECTIVE: To acclimatize students in the process of research in marketing
MODULE 1:
Meaning – Value and limitations – applications – client researches interface – information
system – problem identification.
MODULE 2:
Objective – Planning research design – Types of Research – quantitative and qualitative
research & benefits data objectives – sources – formation of data acquisition plan.
MODULE 3:
Scaling techniques – Basics rating scalar – Specific attitude scalar – Questionnaire design –
Functions –Validation.
MODULE 4:
Data collection – census and samples – sampling methods and non profitability methods –
probability and non probability sampling methods – sampling size
MODULE 5:
Data processing methods – microcomputers in marketing research – nature and functions of
statistical analysis – interpretation process – analysis & differences – analysis of payment – graphical
presentation.
MODULE 6:
Presentation & research analysis- Role of the reports – Contents of the report for Executives –
Principles – Marketing Research Agencies – Resources for Marketing Research.
Text books:
David J Luck and Ronald S.Rubin – Marketing Research – Prentice Hall of India – Seventh Edition
2008.
127
103050 - CAPITAL MARKETS
OBJECTIVE: To inculcate Knowledge on Capital Markets.
MODULE 1:
Money Market – Indian Capital Market – Evolution and Growth – Constituents of Indian
Capital Market – New Financial Institutions – New Financial Instruments – Capital Market Doldrums –
Measures of Reactivation – Measures of Investor Protection – Recent Initiatives in the Indian Capital
Market – Indian Capital Market – Major Issues – Rebound in Indian Capital Market
MODULE 2:
Capital market instruments - Meaning – Types – Preference Shares – Equity shares – Non-
Voting Equity Shares – Convertible Cumulative Preference Shares (CCPS) Company Fixed Deposits
– Warrants – Debentures and Bonds – Global Debt Instruments
MODULE 3:
Regulation of Indian capital market - Genesis – The Factors – The Regulatory Framework –
Committees on Regulatory Frame work – Primary Market – NIM and Secondary Markets – An
Interface – Services of NIM – NIM Vs. Secondary Market – Methods of New Issue – Methods of
Marketing Securities – Stock Option or Employees Stock – Option Scheme (ESOP) – Bought – Out
Deals Vs. Private Placements
MODULE 4:
Intermediaries in New Issues Market – Intermediaries in NIM – Merchant Bankers/ Lead
Managers – Underwriters – Bankers to An Issue - Brokers to an Issue – Registrars to an Issue and
Share Transfer Agents – Debenture Trustees
MODULE 5:
Listing – Security Listing – Security – Stock Exchange – Recognized Stock Exchange – Legal
Provisions – Steps – Legal Significance – Refusal of Listing – SEBI Powers – Listing and Corporate
Governance – Listing Agreement – Stock Exchange Powers – Listing – Benefits - Consequences of
Non-Listing – New Entry Norms for Unlisted Companies – Listing – Suspension / Withdrawal
MODULE 6:
Underwriting – Definition – Types – Mechanics of Underwriting – Benefits/Functions – Indian
Scenario – Underwriting Agencies – Obstacles – Underwriter – Underwriting Agreement – SEBI
Guidelines – Variants of Underwriting Grey Market – BOOK-BUILDING – Concept – Characteristics –
The Process – Allocation Procedure –Initial Public Offer (IPO) Issue – Additional Issue by Listed
Company – Offer by Unlisted Company
Text Books:
Dr. S. Gurusamy - Capital Markets - Vijay Nicole Imprints – First Edition - 2006
128
103051 - DECISION SUPPORT SYSTEMS
MODULE 1:
Managers and decision making – concept of DSS – group support systems – EIS and KWS –
expert systems and AI – Hybrid support system – decision making introduction and definitions –
phases of decision making process – implementation phase – Decision styles – decision makers.
MODULE 2:
DSS – configurations, characteristics and capabilities – components of DSS – data
management subsystem – model management subsystem – user interface subsystem – knowledge
based subsystem – user – DSS hardware, classifications – MSS modeling with spread sheets –
heuristic programming – simulation – quantitative software packages.
MODULE 3:
Nature and source of data – data collection problems and quality – online database services –
database organization and structures – data warehousing – data marts OLAP – Data mining –
Geographic Information Systems – DSS development prototyping – Change management – DSS
technology levels and tools – DSS development platforms – end user developed DSS.
MODULE 4:
Group Decision Making – communication support – collaboration support – group support
system – technologies – GSS meeting process – distance learning – creativity and idea generation –
EIS concepts and definitions – EIS and DSS – Soft information in enterprise systems – supply and
value chains and decision support – knowledge management approaches, initiatives, learning and
transformation – roles of people in KM.
MODULE 5:
AI definition and concepts, evaluation – concepts application and structure of expert systems
– problems and limitation of expert systems knowledge engineering scope and types of knowledge –
methods of knowledge acquisition – knowledge verification and validation – rule based systems –
machine learning techniques – neural computing – genetic algorithms – fuzzy logic – developing
integrated advanced systems.
MODULE 6:
Web based intelligent systems – intelligent agents – characteristics – classification and types
of agents – DSS agents and multiagents – semantic web – overview of e-commerce – mechanisms –
B2C, B2B, C2C, C2B – collaborative commerce – m-commerce – intelligent DSS – impacts of MSS
on organizations – future of management support systems.
Text Books:
Efraim Turban, Jay.E. Aronson, Ting-Deng Liang, “Decision Support systems and Intelligent
Systems”, Pearson, 7th Edition.
129
103052 - MERGERS, ACQUISITION AND CORPORATE RESTRUCTURING
OBJECTIVE: To provide more complete treatment of mergers, takeovers, restructuring and

corporate control by foreseeing fluctuations in the economy and with changing
regulatory environment.
MODULE 1:
Mergers types and characteristics – Reasons for merger – Theories – Operating, financial and
managerial synergy of mergers – Value creation in horizontal, vertical and conglomerate mergers
MODULE 2:
Valuation – Principles of Valuation-Capital Budgeting Decisions – Definitions and
Measurements of Cash Flows Capital Budgeting Basis for Firm Valuation – The Free CASH Flow
(FCF) Basis for Valuation-Dividend Growth Valuation Model
MODULE 3:
Mergers and divestitures – Theories of Mergers and Tender Offers – Efficiency Theories –
Information and Signaling Agency Problems and Managerially – The Free Cash Flow Hypothesis
(FCFH) – Market Power – Tax Considerations – Value Increases by Redistribution.
MODULE 4:
Sells-offs and divestitures – Definition – Divestitures – Spin-offs – Equity Carve - Outs –
Explanations and Rationale for Gains to Sell-Offs Motives for Divestitures – Case Illustrations of Spin
– Offs and Divestitures – Voluntary Liquidation and Takeover.
MODULE 5:
Corporate Control – The Nature of Cash Share Repurchase - Basic - Stock Repurchases –
Model – the Theories behind Share Repurchases – Exchange Offers – Mechanisms – Internal and
External Control Mechanisms – Managerial Ownership and Corporate Performance.
MODULE 6:
Takeover defenses – Financial Defensive Measures – Coercive Offers and Defense
Theoretical Background – Ant takeover Amendments – Poison Pill Defense – Targeted Share
Repurchase and Standstill Agreements – Strategic Reactions by Targets – Risk Arbitrage in M&A
Activity – Theory of Insider Trading – Insider Trading at the International Level.
Text Books:
J.Fred Weston, Kwang S.Chung and Susan E.Hoag, ”Mergers, Restructuring and Corporate Control”,
Prentice Hall of India, First Edition, 2007.
130
103053 - RISK MANAGEMENT AND INSURANCE
OBJECTIVE: intended to assist the student in identifying and analyzing all types of risk and in
managing it through insurance and alternative tools.
MODULE 1:
Introduction to risk – Definitions – Measurement of risk – Risk identification – evaluation –
property loss exposures – Law of negligence – Types of liability exposures – Life, Health and loss of
income exposures – Non-Insurance methods – nature of insurance
MODULE 2:
Indemnity – subrogation – insurable risks – role of agents and brokers – insuring agreement –
basis of recovery – loss control measures - Commercial package policy – reporting forms –
Transportation insurance – credit insurance – disaster risk management – commercial liability –
captive insurance companies
MODULE 3:
Automobile losses and Insurance claims – automobile insurance – car theft – alcohol and
driving - Driver and auto safety - Homeowners coverage and policy – flood insurance – personal
articles floater Types of life insurance – Contract provisions
MODULE 4:
Health insurance providers – Health case reform – annuity taxation – health expense benefits
– pension plans – premature death benefits – disability income benefits - Social security
MODULE 5:
Retirement benefits – Pension plans – Deferred profit sharing plans – Employee savings plan
– Keogh plans – financial planning and estate planning - Field of insurance – Types of insurers –
channels of distribution in insurance
MODULE 6:
Globalization of risk management and the insurance industry – function of insures –
reinsurance – Insurance Regulatory and Development Authority – The McCarran-Ferguson Act -
Responsibilities of insurance regulations – Tort Reform – taxation of insurance
Text Books:
Trieschmann, Hoyt, Sommer, “Risk Management and Insurance”, Thomson, 12th Edition
131
103054 - STRATEGIC MANAGEMENT
OBJECTIVE: The subject aims to provide an insight on the strategic management concepts, theory
and techniques.
MODULE 1:
Nature of Strategic Management – Dimensions – Formality in Strategic Management –
Strategic Management Process – Benefits – Risks in Strategic Management – Business ethics and
Strategic Management – Strategy formulation – Vision and Mission statements – Importance –
Characteristics.
MODULE 2:
External Assessment – External Audit – Industrial Organizational view – Economic – Social,
Cultural, Demographic and Environmental forces – Technological forces – Competitive forces –
Competitive analysis – Porter’s Five-Forces Model – Forecasting – Industry Analysis .
MODULE 3:
Internal Assessment – Internal Audit – SWOT Analysis – Value Chain Analysis – Conducting
Value Chain Analysis – Resource Based View - Comparison with Past performance – Benchmarking.
MODULE 4:
Long term Objectives – Balanced Scorecard –Grand Strategies - Types of Strategies –
Integration, Intensive, Diversification, Defensive Strategies – Michael Porter’s Generic Strategies –
Strategic Management for Non-Government Organizations – Strategic Management for Small and
Medium Enterprises.
MODULE 5:
Multi-business Strategy – Portfolio approach – BCG matrix – Industrial Attractiveness-
Business Strength Matrix – BCG’s Strategic Environment Matrix - Limitations to Portfolio approaches.
MODULE 6:
Strategy Implementation – Short Term Objectives – Policies – Resource Allocation –
Managing Conflict – Matching Structure with Strategy – Leadership and Culture – Strategic
Leadership – Organizational Culture – Role of Leader – Strategic Control – Innovation and
Entrepreneurship.
Text Books:
Pearce A John, Robinson B Richard Jr, Strategic Management – Formulation, Implementation and
Control, Tata Mc Graw Hill, Ninth Edition, 2007, New Delhi.
References:
David R Fred, Strategic Management, Concepts and Cases, Pearson Education, Twelfth Edition,
New Delhi.
132
103055 - AVIATION MANAGEMENT
OBJECTIVE: To provide a broader view about the principles and policies of aviation industry.
MODULE 1:
Introduction to Aviation Management – Aviation – Aviation Sector in India - Civil Aviation –
Airport – Air Traffic Control – Flight Data Recorder – Airline – Case Study
MODULE 2:
International Civil Aviation Organization – Aeropol Aviation Services Corporation - Aviation
Management Consulting Group - AOPA – International Association of Airport Executives – Federal
Aviation Interactive Reporting Systems - Case Study
MODULE 3:
Aircraft Regulations and Guidance – Convention on International Civil Aviation – Inter Agency
Committee for Aviation Policy – Active Level of Services Reviews – Aircraft Engineers International
Affiliation – AVSEC Rules and Regulations – Overview of Indian Air Travel – Case Study
MODULE 4:
Air Safety – FAA Aviation Safety Draft Documents – Aircraft Management Interagency
Committee for Aviation Policy Safety Standards – Aircraft Management Safety Standards Guidelines
for Federal Flight Programmes – National Transportation Safety Board – Airline Water Supplies –
JFIM
MODULE 5:
Overview of Contemporary Global Industry – Airline Industry Profitability – Present State of
the Air Transport Industry – Aviation Industry – Global Aviation Industry – Indian Aviation
MODULE 6:
International Air Transport Association (IATA) – Fact Sheet – Financial Services – IATA at the
Air Transport Industry - IATA Industrial Priorities – IATA Partners – IATA Corporate and Corporate
Governance Structure – IATA Human Capital – IATA Committee’s – Cargo, Mandate, Environment,
Financial, Legal, Operations, Industry Affairs – Rules and Regulations of the Industry Committee
Text Books:
Ratandeep Singh, “Aviation Management”, Kanishka Publishers, 2008
133
103056 - AVIATION AND AIRPORT SECURITY
OBJECTIVE: To provide a broader view about the principles and policies of aviation industry.
MODULE 1:
Aviation Industry – Importance of Air Transportation – Airways – Development of the Aviation Industry –
Deregulation – Emergency Funding – Protecting Public Air Transportation – Hijacking – Legal Responses to
Expanding Security Measures – International Perspectives – Federal Aviation Regulations – Airport Security
Programs – New Carrier Rules-1972 – Aviation Security Improvement Act of 1990 – Federal Aviation
Reauthorization Act of 1996 – Civil Aviation Security - Air Transportation Security Act of 2001
MODULE 2:
Screening – Facilities – Law Enforcement Officers – Flexible Aviation Industry – Public and Private
Security Interface – Initial Screening – Screening Procedures – Screening Babbage – Screening Computers
and Laptops – Screening Passengers – Public Relations – Airborne Aircraft Security – Criminal Guards –
Ergonomic Solutions – Potential Operator Concerns – Measuring Operator Performance – Operator Selection
MODULE 3:
Metal Detectors – Hand-Held Body Scanners – X-Ray Inspection Units – Sizers – Passengers X-Ray
Screening Devices – Digital Imaging Systems – Testing X-Ray Equipment – Detection Capabilities – Explosive
Detection Systems – Taggants – Cargo Security – Cargo Carrier Responsibility – Suicides – Babbage Tags –
Passenger Reconciliation – Airport Lockers – Container Hardening – Blast Containment Vs Blast Management
– Airmail Security – Indirect Air Carriers – Known and Unknown Shipper – Vacuum Chambers – Inspection of
Cargo – International Air Cargo Standards - TSA Inspection of Airports
MODULE 4:
Security and Rules of Law – Administrative Search Exception – Balancing Approach – Less Intrusive
Alternatives – Stop and Frisk Exception – Individual and Selectee Class Stop and Frisk Search – Consent
Exception – Reasonableness – Probable Cause – Exclusionary Rule – Police Participation – Nonviolent Threats
– Airport Administrative Screening Searches – Passenger Rights
MODULE 5:
Ground Security – Diversion Airports – Profiling – Bomb-Sniffing Dogs – Gore Commission –
Microwave Holographic Imaging – Body Orifice Security Scanner – Flight VuTM Aircraft Data Scanner – New
TM TM
Generation of Video Security Systems – BiosimMer – Quadruple Resonance Device – Intelliscan 12000
TM
Metal Detector – Biometric Systems – FACEIT Access Controls – Imaging Technologies
MODULE 6:
Airport Operator Concerns and Other Safety and Security Issues - Airport Incursions – Passenger
Interference – Conventional Weapons – Explosives – Nuclear Weapons – Perimeter Security - Access Control
– Exterior Alarm Sensors – Control Room – Media Intrusion – Computer Security
Text Books:
Kathleen M. Sweet, “Aviation and Airport Security”, Pearson Education, 2004
134
103057 - AIRCRAFT LAW AND CONVENTION
OBJECTIVE: To make the students to understand the various act pertaining to aircraft industry.
MODULE 1:
Introduction to Aircraft Rules 1937 – Basic Definitions and Interpretation – General Conditions
of Flying – General Safety Conditions – Registration and Marking of Aircraft – Personnel of Aircraft
MODULE 2:
Airworthiness – Radio Telegraph Apparatus – Aeronautical Beacons, Ground Lights and False
Lights – Log Books – Investigation of Accidents – Investigation of Incidents – Aerodromes –
Engineering, Inspection and Normal Requirements for Organizations – Regularity Provisions
MODULE 3:
Indian Aircraft Rules 1920 – Aircraft Arriving or Departing – Aircraft Rules 1954 for Public
Health – Aircraft Rules 1994 for Demolition of Obstructions caused by Buildings and Trees – Aircraft
Rules 2003 for Carriage of Dangerous Goods
MODULE 4:
Air Corporations Act 1953 – Constitution and Functions – Finance, Accounts and Audits –
Acquisition of Undertakings of Existing Air Companies - Air Corporations Act and Ordinance 1994 for
Transfer of Undertakings and Repeal
MODULE 5:
International Airports Authority Act 1971 – Basics – Property and Contracts – Functions –
Finance, Accounts and Audits – Miscellaneous – National Airports Authority Act 1985 – Basics –
Property and Contracts – Functions – Finance, Accounts and Audits – Miscellaneous - Airports
Authority Act 1994 – Basics – Property and Contracts – Functions – Finance, Accounts and Audits –
Miscellaneous
MODULE 5:
Carriage by Air Act 1972 – Anti Hijacking Act 1982 – Basics – High Jacking and Connected
Offences - Miscellaneous - Suppression of Unlawful Acts Against Safety of Civil Aviation Act 1982 –
Basics – Offences - Miscellaneous
Text Books:
“Aircraft Manual – Volume 1 and Volume 2”, Sterling Book House.
135
103058 - AIRPORT ENGINEERING
OBJECTIVE: To provide an in-depth knowledge on the fundamentals of air transport.
MODULE 1:
Air Transport – Basics – Advantages – Air Transportation in India – Civil Aviation Department
– Airport Terminology – Components Parts of Aeroplane – Characteristics of Aircraft and Jet Aircraft
– Civil and Military Aircrafts – Classification of Airports – Flying Activities – Airport Surveys –
Objectives and Types of Surveys – Drawings to be Prepared.
MODULE 2:
Airport Planning – Improvement of Existing Airport - Site Selection – Airport Size –
Forecasting in Aviation – Zoning Laws – Regional Planning – Airport Architecture – Environmental
Considerations – Factors influenced by Airport Activity – Runway Design – Runway Orientation –
Runway Length – Airport Capacity – Runway Patterns.
MODULE 3:
Taxiway Design – Layout of Taxiways – Exit Taxiways – Loading and Holding Aprons –
Separation Clearance – Planning and Design of Terminal Area – Terminal Building – Passenger Flow
– Parking of Vehicles – Size of Apron – Hangars – Typical Airport Layouts – Layout of Military
Airports.
MODULE 4:
Airport Pavement Design – Types of Pavements – Design Factors – Design of Flexible and
Rigid Pavements – Causes of Failure of Pavements – Typical Flexible and Rigid Pavements Failures
– Maintenance and Evaluation of Airport Pavements – Aircraft Pavement Classification Number
System.
MODULE 5:
Airport Grading – Importance – General Requirements – Operations – Airport Drainage –
Aims – Functions – Special Characteristics – Basic Requirements – Surface Drainage – Visual Aids –
Requirements of Pilots – Airport Markings – Guidance to Pilots – Factors Affecting Airport Lighting –
Elements of Airport Lighting
MODULE 6:
Air Traffic Control – Importance – Flight Rules – Air Traffic Control Network – Ari Traffic
Control Aids – Automation in Air Traffic Control Aids – Heliports and Stolports – Advantages,
Characteristics, Planning of Heliports – Elevated Heliports – Heliports at Airport – Characteristics and
Advantages of STOL Aircraft – Planning of Stolports
Text Books:
Rangwala, “Airport Engineering”, 7th Edition, Charotar Publishing House, 2007
136
103059 - ENVIRONMENTAL BIOTECHNOLOGY
OBJECTIVE: To make the students to understand an overview of evolution of environment as also its basic
components and the role of biophysical factors in ecosystem processes.
MODULE 1:
Environmental Biotechnology – Definition – History – Atmospheric Pollutants – Water Contamination –
Solid and Hazardous Wastes – Microbial Interactions – Biofuel and Fossil Fuels – Bioremediation – Biosensors
– Environment and Ecosystem – Environmental Resources – Air as Resource – Characteristics of Atmospheric
Gases – Atmospheric Circulation – Air Masses – Water Resource – Soil as Resource
MODULE 2:
Environmental Perturbation – Air Pollution – Sources and Classification – Air Pollution Monitoring –
Water Pollution – Water Quality – Soil and Solid Waste Pollution – Soil Erosion – Types of Water Erosion –
Wind Erosion – Erosion by Sun – Global Environmental Problems – The Greenhouse Effect – Ozone Depletion
– Ultraviolet Radiation – Acid Rain – Microbial Diversity – Limitations of Genetic Fingerprint Techniques –
Biosensors – Bioreporter – Microchips – Microscopy
MODULE 3:
Lignocellulose – Structure of Lignocellulose – Microorganisms in Lignocellulose and Degradation –
Modular Structure of Celluloses and Xylanases – Prospects of Bioconversion and Bioutilisation of Effluent –
Solid State Fermentation - Xenobiotic Compounds – Chemical Properties – Degradation Mechanisms –
Degradation and Biodegradation of Xenobiotic Compounds – Characteristics of Aerobic Microorganisms
MODULE 4:
Bioabsorption of Metals – Heavy Metals – Microorganisms and Metal Absorption – Limitations –
Mechanism of Bacterial Metal Resistance – Factors Effecting Bioabsorption – Bioreactors – Phytoremediation –
Mechanisms of Bioabsorption and Bioaccumulation – Bioremediation – Microorganisms in Bioremediation –
Bioremediation Technologies – Measuring Bioremediation – Bioremediation Processes – Monitoring the
Efficiency of Bioremediation
MODULE 5:
Biofertilizers and Biopesticides – Composting – Meaning – Types – Materials – Composting Process –
Physiochemical Characteristics – Decomposition Stages – Composting Systems – Methods of Composting
Vermicomposting - Biopolymers and Bioplastics – Types – Preparation – Properties and Practical Applications
of PHA – Economics of PHA Production – Dark Side of Bioplastics – Sustainable Development
MODULE 6:
Bioleaching – Meaning – History – Advantages and Disadvantages Biochemistry – Extraction from
Mixture – Types and Methods of Bioleaching – Metal Precipitation – Biomethanation – Anaerobic Treatment for
Biogas Generation – Interactions between the Various Microbial Groups – Factors Affecting Biogas Production
– Problems in Biomethanation – Operational Stability – Kinetics of Anaerobic Fermentation – Use of Spent
Slurry – Biomethanation Process in Industries – Prospects and Potential of Biomethanation Technology –
Merits of Biomethanation Process – Biomass Gasification – Biofuel and Biodiesel
Text Books: Indu Shekhar Thakur, “Environmental Biotechnology”, I. K. International, 2006.

137
103060 - FERMENTATION BIOTECHNOLOGY
OBJECTIVE: To understand the multidisciplinary nature and the many fascinating aspects of
fermentation.
MODULE 1:
Overview of Fermentation Biotechnology – Fermentors: Batch Culture Fermentation – Mani
Components of Fermentor – Parts of ‘typical’ Vessel – Peripheral parts and Accessories – Alternative
Vessel Designs – Microbiology of Industrial Fermentation – Growth Cycle – Diauxic Growth – Growth
Yield – Fermentation Balances – Efficiency of Central Metabolism
MODULE 2:
Different Types of Instrumentation – Common Measurement and Control Systems – Additional
Sensors – Fermentation Preparation and Use – Major Types of Organisms used in Fermentation -
Fermentation Kinetics – Framework for Kinetic Models – Mass Balances for Bioreactors – Kinetic
Models – Population Models
MODULE 3:
Microbial Synthesis – Economics and Scale of Microbial Product – Fed-Batch Culture –
Tactical Issues – Strain Improvement – Directed Screening for Mutants – Recombinant DNA
Approaches to Strain – Optimization of Fermentation Processes – Microbial Fermentation – Utilization
of Fermentation Inputs – Growth and Biomass Profiles – Accumulation of Fermentation Output –
Process Improvement – Future Prospects
MODULE 4:
Flux Control Analysis – Traditional Vs Modern Concepts – Basic Principles – Effect of ICDH
and ICL – Biosensors in Bioprocess Monitoring and Control – Basic Components – Enzymes –
Transducers – Applications
MODULE 5:
Control of Fermentations – Requirement for Control – Sensors – Controllers – Design of a
Fermentation Control System – Fermentor Control Specification – Control of Incubation – Advanced
Incubation Control – Other Advanced Fermentation Control Options
MODULE 6:
Command Control in the Fermentation Industry – Need and Limitations – Adaptive Control
Approach – Expert Control Systems – Fuzzy Logic – Neural Networks
Text Books:
E.M.T. El-Mansi, C.F.A. Bryce, “Fermentation Microbiology and Biotechnology”, Taylor and Francis
Group, 2005
138
103061 - INDUSTRIAL BIOTECHNOLOGY
OBJECTIVE: To provide a broad overview of how biotechnological techniques are applied to solve
environmental problems in the industries.
MODULE 1:
Pulp and Paper Industry – Process and Product Conversion - Related Problems -
Characteristics of Waste and Effluent – Physico-Chemical Characteristics - Environmental Impact -
Treatment of Pulp and Paper Mill Pollutions – Bioremediation for Treatment of Effluents –
Bioconversion and Bioutilisation of Effluent for Products – Prospects of Genetic Engineering in
Bioconversion.
MODULE 2:
Distillery Industry – Process and Product Conversion - Characteristics of Waste and Effluent –
Environmental Impact - Treatment of Distillery Industry Effluent – Bioutilisation of Distillery Effluent for
Products - Leather Tanning Industry – Process and Product Conversion – Characteristics of waste
and Effluent – Environmental Impact - Treatment of Tannery Effluent – Prospects for ex-situ and in-
situ Bioremediation
MODULE 3:
Petroleum Industry – Petroleum Processing and Products – Process and Product Conversion
– Petroleum Waste – Impact of Petroleum Waste - Toxicity – Pollution Prevention and Control –
Treatment of Petroleum Waste – Biodegradation and Bioremediation of Petroleum Products –
Prospects of Biotechnology in Bioconversion.
MODULE 4:
Food and Beverage Industry – Process and Product Conversion – Characteristics and Impact
of Food Processing on Wastes – Prospects of Utilization of Food and Beverages Waste – Treatment
of Food and Beverages Waste – Future Trends.
MODULE 5:
Pesticide Industry – Classification of Pesticides – Process and Product Conversion –
Waste/Effluent Characteristics – Fate and Effects – Pollution Prevention and Control – Treatment
Technologies – Photo degradation and Bioremediation – Environmental Standards – Dye Industry –
Sources and Origin of Dyes – Characterization of Waste Effluents – Environmental Impact -
Treatment Technologies – Mechanism of Color Removal.
MODULE 6:
Pharmaceutical Industry – Industrial Process Description – Waste Generation –
Environmental Impact - Waste Reduction and Treatment – Environmental Standards - Heavy Metal
Industry – Sources and Types - Symptoms and Effects – Physicochemical Process – Bioremediation
– Prevention of Heavy Metal Poisoning -
Text Books:
Indu Shekhar Thakur, “Industrial Biotechnology”, I. K. International, 2006.
139
103062 - PLANT BIOTECHNOLOGY
OBJECTIVE: To provide a broad overview of plant genome organization and gene expression,
techniques of plant tissue culture and genetic transformation and their application to core plants.
MODULE 1:
Introduction to Plant Genomes – Gene Structure and Gene Expression – Regulation of Gene
Expression – Implications for Plant Transformation – Genome Size and Organization – Arabidopsis
and the new Technologies – Plant Tissue Culture – Culture Types – Plant Regeneration – Integration
of Plant Tissue Culture into Plant Transformation Protocols
MODULE 2:
Techniques for Plant Transformation – Agrobacterium-mediated Gene Transfer – Binary
Vectors for Plant Transformation – Desirable Features of Plasmid Vector - Basic Features of Vectors
– The Ti Plasmid – Process of T-DNA Transfer and Integration – Practical Applications of
Agrobacterium-mediated Plant Transformation – Transformation in Planta – Direct Gene Transfer
Methods – Development of Plant Transformation – Optimization – Clean Gene Technology
MODULE 3:
Genetic Manipulation of Herbicide Resistance – Use of Herbicides in Modern Agriculture –
Strategies for Engineering Herbicide Resistance – Environmental Impact of Herbicide Resistant
Crops – Genetic Manipulation of Pest Resistance – Nature and Scale of Insect Pest Damage to
Crops – GM Strategies for Insect Resistance – “Copy Nature” Strategy – Food Safety
MODULE 4:
Plant Disease Resistance – Plant Pathogen Interactions – Natural Disease Resistance
Pathways – Biotechnological Approaches to Disease Resistance – Reducing the Effects of Viral
Disease – Types of Plant Viruses – Entry and Replication – Transgenic Approach
MODULE 5:
Strategies for Engineering Stress Tolerance – Nature of Abiotic Stress – Nature of Water-
Deficit Stress – Targeted Approaches to Salt, Cold and Heat Stress – Secondary Effects of Abiotic
Stress – Improvement of Crop Yield and Quality – Genetic Manipulation of Fruit Ripening –
Engineering Plant Protein Composition – Genetic Manipulation of Crop Yield
MODULE 6:
Molecular Farming – Carbohydrates and Lipids – Molecular Farming of Proteins – Economic
Consideration of Molecular Farming – Future Prospects for GM Crops – Current State of Transgenic
Crops – GM Crops – Regulation of GM Crops and Products - Future Developments in Plant
Biotechnology
Text Books:
Adrian Slater, Nigel Scott, Mark Fowler, “Plant Biotechnology”, Oxford University Press, 2007.
140
103063 - COMPUTER NETWORKING
OBJECTIVE: To impart the fundamental concepts, terminologies and technologies used in modern
days data communication and computer networking.
MODULE 1:
Introduction to Data Communication – Overview of Networks – Protocols and Standards –
Layered Tasks – The OSI Model – Layers in the OSI Model – TCP/IP Protocol Suite – Addressing
MODULE 2:
Introduction to Physical Layer and Media - Analog and Digital Data, Analog and Digital Signals
– Transmission Impairment – Performance – Line Coding and Line Coding Schemes - Transmission
modes – Guided Transmission media – Structure of a Switch – Telephone Network – Dial-Up
Modems – Digital Subscriber Line (DSL)
MODULE 3:
Introduction to Data Link Layer – Error and Types of Error - Error Detection and Error
Correction – Parity – LRC – CRC - Hamming Code – Checksum – Flow and Error Control – Stop and
Wait – Go-Back N ARQ – Selective Repeat ARQ – Sliding Window – HDLC – LAN – IEEE 802.3 -
IEEE 802.4 – IEEE 802.5 – IEEE802.11 – FDDI – SONET - Bridges
MODULE 4:
Introduction to Network Layer – Internetworks - Circuit Switching – Packet Switching –
Datagram, Virtual Circuit – Message Switching – IP Addressing Methods – Subnetting – Routing –
Distance Vector Routing – Link State Routing - Routers
MODULE 5:
Introduction to Transport Layer – Duties of Transport Layer – Multiplexing – Demultiplexing –
Sockets – UDP – TCP – Congestion Control – Quality of Service – Integrated Services - Introduction
to Application Layer – Domain Name Space – Distribution of Name Space – Resolution – DNS
Messages – Types of Records – Encapsulation - Remote Logging – Electronic Mail – File Transfer –
WWW – HTTP
MODULE 6:
Introduction to Network Management System – SNMP – Introduction to Cryptography –
Symmetric Key Cryptography – Asymmetric Key Cryptography – Introduction to Network Security -
Security Services – Message Confidentiality – Message Integrity – Message Authentication – Digital
Signature – Entity Authentication – Key Management – Internet Security - IP Sec – SSL – PGP -
Firewalls
Text Books:
Behrouz A Forouzan, “Data Communications and Networking”, Tata McGraw Hill, 4th Edition
141
103064 - GEOGRAPHIC INFORMATION SYSTEMS
OBJECTIVE: To provide brief information about the various aspects, principles and techniques of Geographic
Information Systems
MODULE 1:
Geographical Information Systems and Graphical Information – Basic Concepts – Socioeconomic Challenges –
Benefits of Computerizing Information – Users of GIS – Historical Developments – Early Developments – First Automatic
Processing of Geographical Information – The Microprocessor – Recent Developments – The Real World – Real World
Model – Data Model – Levels of Measurement – Mapping From Database to GIS & GIS to Map – Extension of Traditional
GIS Data Model – Conceptual Generalization – Role of Maps in Data Modeling – Extension of the Reality Concept
MODULE 2:
Basic Data Models – Vector Data Models – Raster Data Models – Automatic Conversion Between Vector and
Raster Models – Vector Vs Raster Models – Attribute Data and Computer Registers – Linking Digital Map and Attribute
Information – Advanced Data Models – Terrain Surface Representation – Three Dimensional Objects – Representation of
Time – Models for Movable Objects – Combination of Models – Georeferencing Systems – Datum – Coordinate Systems –
Map Projection – UTM – Coordinate Conversion and Transformation – Elevation Referencing – Relative Georeferencing –
Discrete Georeferencing Systems
MODULE 3:
Hardware and Communication Technology for GIS – Computers – Networks – Displays – Quantizers – Plotters and
Other Output Devices – Basic Software and Databases for GIS – The Foundation Stones of GIS Software – Operating
Systems – Communication between Users and Computers – Database Management Systems – Computer Aided Design –
Multimedia – World Wide Web – User Requirements – Working Environment – Data Collection – Digitizing Maps - Scanning
– Manual Digitizing – Aerial Photographs and Photo Interpretation – Remote Sensing – Surveying – Satellite Positioning
Systems – Photogrammetric Mapping – Collection of Attribute Data – Text Data
MODULE 4:
Data Quality – Selection Criteria – Measuring Accuracy and Precision – Resolution and Sampling Rate – Data
Storage Precision – Positional Accuracy – Attribute Data Accuracy – Temporal Accuracy – Logical Consistency –
Completeness –Data Quality Overview Elements – Accessibility – Probable Sources of Errors – Quality Control - Database
Implementation and Spatial Indexing – Database – Distributed Databases – Databases for Map Data and Indexing –
Database Design - Housekeeping Tools – Data Entry Functions – Importing Existing Digital Map – Organization of Data
Storage Operations – Functions for Creating and Adapting Geometric Data – Editing and Correcting Attribute Data
MODULE 5:
Basic Spatial Analysis – Analysis of Spatial Information – Logic Operations – Arithmetic Operations – Statistical
Operations – Search and Report Generation – Geometric Data Search and Retrieval – Complex Operations – Classification
and Reclassification – Integrated Processing – Overlay – Buffer Zones – Raster Data Overlay – Procedures – Network and
Raster Connectivity – Spatial Interpolation and Proximity Operations – Fuzzy Analysis – GIS Analytic Models – Practical
Application – Digital Terrain Models – Hydrologic Modeling – Functions for Engineering GIS – Visualization – Theoretical
Foundation – Graphic Generalization – Selecting Map Symbols – Limitations and Potentials of GIS
MODULE 6:
Organizational Issues – Technology and Organization – Phases – Development of a Business Concept – Appraisal
of Tasks – Review – Identification of User Requirements – Developing a Strategic Plan – Developing a Logical Data Model
– Creating a National Geographic Databases – Technical Issues – Plot Project – Choosing Hardware and Software –
Contracts – Technical Database Design – Creating a Database – System Operation and Maintenance – Standards –
Elements for Standardization – Standard Transfer Formats – Special Standardization Elements – Metadata – Infrastructure
for Georeferenced Data – Data Access and Digital Libraries
Text Books: Tor Bernhardsen, “Geographic Information Systems – An Introduction”, Wiley, Third Edition 2007
142
103065 - ENERGY MANAGEMENT
OBJECTIVE: To make the students to understand the basic concepts of energy management
MODULE 1:
Energy Auditing – Level of Responsibility – Internal Control Questionnaire – Energy
Conservation Schemes – Industrial Energy Use – Energy Conversion – Energy Index – Energy Costs
– Cost Index – Energy Surveying and Auditing
MODULE 2:
Energy Sources - Energy Consumption – Representation of Energy Consumption – World
Energy Reserves – Energy Prices – Energy Policies – Fuel Production and Processing - Choice of
Fuels – Cycle Efficiency
MODULE 3:
Energy Economics – Costing Techniques – Financial Appraisal and Profitability – Cost
Optimization – Optimal Target Investment Schedule – Project Management
MODULE 4:
Energy Utilization and Conversion Systems – Furnaces – Loses – Hydraulic Power Systems –
Compressed Air – Steam Turbines – Combined Power and Heating Systems – Energy Conversion –
District Heating
MODULE 5:
Air Conditioning – Comfort - Factors that Control and Affect the Cooling Rate – Load
Characteristics – Energy Balance and Energy Balance Point - Supply and Removal of Heat –
Sensible Heating and Cooling – Humidification and Dehumidification – Humidification and Cooling –
Humidification and Heating - The Efficient Use of Energy
MODULE 6:
Heat Recovery – Sources of Waste Heat and its Potential Applications – Heat Recovery
Systems – Incinerators – Regenerators and Recuperators – Waste Heat Boilers
Text Books:
W R Murphy, G McKay, “Energy Management”, Butterworth Heinemann, 2007.
143
103066 - RENEWABLE ENERGY SYSTEMS
OBJECTIVE: To provide the knowledge about the basic principles, systems of conversion and environmental
impacts of various renewable energy sources and technologies
MODULE 1:
Conservation and Forms of Energy – Reserves of Energy – Renewable Energy Sources – Energy
Parameters – Environmental Aspects of Energy – World Energy Use – New Technologies in Energy Systems -
Solar Energy – Solar Thermal – Flat-Plate Collector – Effect of Design Parameters – Solar Concentrating
Collectors – Types of Concentrating Collectors – Solar Thermal Energy Storage
MODULE 2:
Solar Water Heating – Solar Distillation – Thermodynamic Cycles and Solar Plants – Solar Thermal
Power Plant – Solar Ponds – Solar Pumping Systems – Solar Air Heaters – Solar Crop Drying – Solar Kilns –
Solar Cookers – Solar Passive Techniques – Solar Air-Conditioning and Refrigerators – Solar Greenhouses -
Solar Furnace and Applications – Solar Cells – Semiconductor Materials for Solar Cells – Solar Photovoltaic
Systems – Applications of PV Systems
MODULE 3:
Wind Energy – Classification of Wind Turbines – Types of Rotors – Terms Used – Aerodynamic
Operation of Wind Turbines – Wind Energy Extraction – Wind Characteristics – Wind Speed and Energy
Estimation – Land for Wind Energy – Wind Turbine Generator - Modes of Wind Power Generation –
Advantages and Disadvantages of Wind Energy System – Wind Farms – Safety and Environmental Aspects
MODULE 4:
Biomass Energy – Biomass Resources - Biofuels – Biomass and Biochemical Conversion - – Biomass
Gasification – Biogas - Biogas Plants – Biomass Cogeneration – Ethanol Production – Biodiesel – Hydropower
– Hydropower Stations – Classification of Water Turbines – Impulse Turbines – Major Components of Small
Hydropower Projects – Geothermal Energy – Geothermal Resources – Geothermal Power Generation –
Utilization of Geothermal Energy
MODULE 5:
Fuel Cells – Principle of Operation – Technical Parameter – Fuel Processor – Methanol Fuel Cell –
Types of Fuel Cell – Advantages of Fuel Cell Power Plants – State of Art of Fuel Cells – Energy Output and
Efficiency of Fuel Cell - Operating Characteristics – Hydrogen Energy Systems – Emergence of Hydrogen –
Hydrogen Production – Cost Analysis – Characteristics and Applications of Hydrogen – Hydrogen Storage –
Economics of Hydrogen Fuel and its Use
MODULE 6:
Tidal Energy – Definition – Characteristics – Tidal Range and Energy Estimation – Development of a
Tidal Power Scheme – Important Components of a Tidal Power Plant – Grid Interfacing of Tidal Power –
Advantages and Disadvantages of Tidal Power – Economics of Tidal Power – Wave Energy – Factors Affecting
Wave Energy – Wave Energy Resource – Wave Power Data – Wave Area – Wave Energy Conversion –
Principle of Wave Energy Plant – Conversion Machines.
Text Books:
D.P. Kothari, K.C. Singal, Rakesh Ranjan, “Renewable Energy Sources and Emerging Technologies”, Prentice
Hall India, 2008
144
103067 - ENVIRONMENTAL MANAGEMENT
OBJECTIVE: To understand the implication of Environment damage and resource depletion and to
upgrade the Environment
MODULE 1:
Meaning – Importance – Selected concepts of ecology – Ecological services – International
efforts for environmental protection.
MODULE 2:
Global warming – Effects – Measures to control – Ozone depletion – Ozone depletion and
Business –Green freeze Refrigerator
MODULE 3:
Environmental management system – Installation – Certification – Standards – Actual conduct
of Audit – Indian Scene – Green Rating Project
MODULE 4:
Key function of the Government Agencies – Environmental impact assessment –
Environmental compliance status in India – Constraint – Small scale industries
MODULE 5:
Bio-diversity – Bio-diversity in south – Acquisition of biological Health – Formers Right – The
patent and Intellectual Property Rights – Indigenous Knowledge – Convention of Biological diversity
MODULE 6:
Business strategy – Green Marketing – Eco-labeling - Criteria for Eco-mark – Environmental
accounting - Environmental ethics – Indian situation – Deep ecology
Text Books:
N.K Uberoi, “Environmental Management”, Excel Books, 2nd Edition, 2005
145
103068 - PETROLEUM ENERGY
OBJECTIVE: To make the students to understand the principles and techniques of petroleum
energy.
MODULE 1:
Theories related to petroleum origin –Biogenic theory-Abigenic petroleum origin-mechanisms-
evidence-Deep biotic petroleum theory-Geogical time scale-Proterozoic era-Paleozoic era-Cenozoic-
Petroleum geology-Anticlines-Drilling-Dry hole-Geo phones-Mud-Pinchout-reservoir rock-
MODULE 2:
Seismic lines-Trap-Well logs-Asthemosphere-Delta-Diagenesis-Evaporite-Metamorphic rock-
Prograde-Reverse fault-Salt dome-Shale-Sinistral –Syncline-Synthetic fault-Up dip-weathering.Main
type of rock-Acid, intermediate and basic igneous rocks-Nepheline and lencite-Bearing rocks-
Classification of rocks-Rock cycle-Analysis of source rocks
MODULE 3:
Statigraphy-Lithostratigraphy-Biostratigraphy-Chrono and magneto- stratigraphy.Sampling
procedures-Analytical procedures-Sequence stratigraphy –Maximum flooding surfaces-transgressive
surfaces-Sequence boundaries-Early phase and late phase lowstand systems-Highstand systems-
Archaeological stratigraphy-Stratigraohic cross section .
MODULE 4:
Sedimentary rocks-Sedimentary rock type-Porosity and permeability in sedimentary rocks-
Mud log-Identification of sedimentation rocks-Methodology of sedomentology-Kerogens Type I,II,
Type II-Sulfer Type III and Type IV.Sedimentary basin-Methods of formation-Litjospheric stretching-
Compression and shortening-Stike-Slip deformation .
MODULE 5:
Oil and gas in rocks-Anticlinal trap-Fault trap-Stratigraphic trap-Major tectonic plates of the
world-Prinicipal types of folds and faults.
MODULE 6:
Structural geology-Anticlines-Syncline-Measurement conventions-Plane, fabric, fold and
deformation conventions folds-2D, 3D fold types-Mass transport deposits in deepwater environments.
Text Books:
N.Nanderpour and FH Kordmahaleh, “Petroleum Geosciences”, SBS Publishers and Distributors
Limited 2009 edition
146
103069 - BIOTECHNOLOGY MANAGEMENT
OBJECTIVE: The main focus of this paper is to highlight the fundamentals and principles of
Biotechnology.
MODULE 1:
Introduction – Ancient Biotechnology – Classical Biotechnology – Foundations of Modern
Biotechnology – Cell – Central Dogma of Molecular Biology – DNA Replication – Gene – Genetic
Code – Transcription – Translation – Regulation of Gene Expression.
MODULE 2:
Basic Principles of Recombinant DNA Technology – Cutting and Joining DNA – DNA Cloning
– Cloning Vectors – Cell Transformation – Constructing and Screening a DNA Library – Reporter
Genes – Southern & Northern Blot Hybridization – Polymerase Chain Reaction – Protein Methods –
Applications of Recombinant DNA Technology.
MODULE 3:
Basic Principles of Immunology – Natural or Nonspecific Immunity – Acquired or Adaptive
Immunity – Overview of Cell and Antibody – Vaccines – Immune System Disorders – Monoclonal
Antibodies – Tools of Immunology.
MODULE 4:
Microbial Biotechnology – Commercial Production of Microorganisms – Food Biotechnology –
Products from Microorganisms – Bioconversions – Microorganisms and Agriculture – Bioremediation
– Oil and mineral recovery – Microorganisms and the Future.
MODULE 5:
Plant Biotechnology – Plant tissue Culture and Applications – Genetically Engineered Plants –
Applications of Plant Genetic Engineering – Animal Biotechnology – Gene transfer methods –
Transgenic Animals and their application – Animal health – Animal Propagation – Conservation
Biology – Regulation of Transgenic Animals – Patenting Genetically Engineered Animals.
MODULE 6:
Marine Biotechnology – Aquaculture – Marine Animal Health – Algal Products – Fuels from Algae –
Algal Cell Culture – Medical Applications Terrestrial Agriculture – Transgenic fish – Genomics –
Medical Biotechnology – Gene therapy – Issues in Gene Therapy – New Approaches – Virotherapy –
Stem Cells – Vaccines – Tissue Engineering – Xenotransplantation – Drug Delivery.
Text Books:
Susan R. Barnum, “Biotechnology”, Cengage Learning India Limited, New Delhi, 2005
147
103070 - FOOD SCIENCE AND NUTRITION
OBJECTIVE: To highlight the importance of the Healthy and quality food.
MODULE 1:
Introduction to Food Science – Food Science Concepts – Terminologies and Relevance –
Colloidal Systems in Food – Constituents of Food – Stability of Colloidal Systems Carbohydrates –
Classification – Structure – Starch – Gelation – Retrogradation – Dextrinization – Types of Food
Starches – Sugar – Soluble fibres.
MODULE 2:
Proteins – Basic Structure and Properties – Native Proteins – Denatured Proteins – functional
properties – Milk – Eggs – Meat – Fats and Oils – Structure – Rancidity – Reversion – Prevention of
Rancidity – Effect of Heat on Fats and Oils – Polymerization – Extraction of Fats and Oils – Refining –
Winterization – Hydrogenation of Oils – Commercial Uses of Fats and Oils – Flavour – Browning
Reactions.
MODULE 3:
Food Processing – Causes of Food Spoilage – Objectives of Food Processing – Methods of
Food Preservation– Effect of Processing on Food Constituents – Evaluation of Food – Methods of
Evaluation – Proximate Analysis of food Constituents – New Trends in Food – Soya foods – Food
fads – Organic foods – New trends in Packaging – Edible films.
MODULE 4:
Nutrition – Relation of Food and Health – Food and its functions – Classification of Nutrients –
Recommended Dietary Allowance – Digestion, Absorption and Metabolism of Food – Carbohydrates
– Dietary Sources – Functions – Artificial Sweeteners – Proteins – Protein quality – Functions in the
Human body – Dietary sources.
MODULE 5:
Lipids – Classification – Fatty Acids – Unsaturated Fatty Acids – Antioxidants – Saturated
Fatty Acids – Phospholipids – Lipoproteins – Cholesterol – Functions of Fats – Dietary sources –
Deficiency & Effect of excessive intake – Water – Water Balance – Vitamins – Fat soluble & Water
Soluble vitamins – Effect of Cooking on Vitamins – Minerals.
MODULE 6:
Energy metabolism – Forms of Energy – Unit of measurement – Energy value of Food –
Energy needs of the body – Energy Balance – Balanced Diet – Basic food groups – Menu Planning
and Mass Food Production – Modified Diets – New Trends in Nutrition.
Text Books:
Sunetra Roday, “Food Science and Nutrition”, Oxford University Press, New Delhi, 2007.
148
103071 - AGRO INDUSTRIES AND MARKETING
OBJECTIVE: The paper helps in the students in understanding the functioning of the agricultural
marketing system.
MODULE 1:
Agricultural Marketing – Definition – Scope – Need for Understanding – Role of Agricultural
Marketing – Markets and Market Structure – Agricultural Marketing and Economic Development – History
and Growth of Agricultural Marketing – Characteristics of Developed Markets – Ideal Marketing System –
Scientification Marketing of Farm Products.
MODULE 2:
Market Functions – Packing – Transportation – Grading and Standardization – Storage and
Warehousing – Processing and Value Addition – Buying and Selling – Price discovery and Price
Determination – Market Information – Financing for Marketing – Types of Risk in Marketing – Speculation
and Hedging – Marketing Infrastructure
MODULE 3:
Marketing Agencies – Marketing Institutions – Marketing Channels – Marketing of Farm inputs –
Theory of Determination of Input Prices – Marketing of Fertilizers – Seeds – Plant Protection Chemicals –
Electricity – Diesel Oil – Farm Machinery.
MODULE 4:
Government Intervention and Role in Agricultural Marketing – Regulation of Agricultural Marketing
– Recent Initiatives for Improving Agricultural Marketing – New Role of Marketing Organizations – Food
Corporation of India – Buffer Stocking, Procurement and Distribution of Food grains – Quality Control –
Quality Management in Food – Government Sponsored National Organizations and their Role
MODULE 5:
Cooperation and Cooperatives in Agricultural Marketing – Cooperation in India – Cooperative
Marketing – Meaning – Functions – History – Types – Structure – Membership – Sources of Finance –
Functioning – NAFED – NCDC – TRIFED.
MODULE 6:
Market Integration – Types of Market Integration – Degree of Integration – Effects and
Measurement of Integration – Marketing Efficiency – Approaches and Empirical Assessment of Marketing
Efficiency – Marketing Costs – Marketing Margins and Price Spreads – Training in Agricultural Marketing
– Research in Agricultural Marketing.
Text Book:
Acharya S.S, Agarwal N.L, “Agricultural Marketing in India”, Oxford and IBH Publishing, 4th Edition, 2004
149
103072 - CATERING MANAGEMENT
OBJECTIVE: To make the student understand catering Industry & technology so as to meet global
needs.
MODULE 1:
Catering - Types of Catering-Catering Industry – Catering Segments – On-Premise Catering –
Off-Premise Catering – Exclusive Catering Rights –Establishing the Right Kind of Catering - The
Catering Market –Mission Statement or Purpose – Growing the Business.
MODULE 2:
Choosing the Client: Creating a Customer Base –How the Caterer Provides Protection –
Proposals - The Catering operation: The Seven functions of Catering –Planning – The Basic
Catering Management Function – Second Operations-Execution of Tasks –Organizing the Event –
Equipment Implementing –Controlling –Understanding Insurance and Legal issues.
MODULE 3:
Planning- the Basic Catering Management Function – Formulating a Catering Plan –A Tactical
Plan – Planning for a Catering Event – Barriers to Planning – Business Plan – Hazardous Analysis
and Critical Control Point Plan – Seven Principles of HACCP
MODULE 4:
Operations Execution of Tasks-operations – Operational Task – Flow of Food – Recipes –
Recipe Adjustment – Convenience Foods – Speed Scratch Cooking – Branded Menu items – Menus
– Food Preparation - Organizing the Event- Organizing – Purchasing – Market Intermediaries –
Ordering – receiving – Storage Control – Inventory Management.
MODULE 5:
Equipment: Equipment and Design Considerations – Utilities – The Menu – workstations –
Style of Service – Obtaining equipment – Storage of Equipment- Implementing- Service – Creating an
Employee-Supportive Culture – Uniforms – Types of Service Styles – Service Guidelines – Room
Arrangement.
MODULE 6:
Controlling- Cash Flow – Pricing the Event – Professional Service Companies – the Financial
Component- The Management System – The Relationship between TQM and Success-Reinventing
the Profession – Technological Infrastructure – Professional Development.
Text Books:
Stephen B.Shiring Sr., William Jardine and Richard J. Mills, Jr., “Introduction to Catering”, Cengage
Learning, 1st, 2001
150
103073 - FRONT OFFICE OPERATIONS AND MANAGEMENT
OBJECTIVE: To prepare a student to meet current and future hotel market.
MODULE 1:
Hotels- Historical perspective-Marketplace consistency-Lodging management association-
Revenue sources- -Room cost-Food cost-Opportunity cost-Captive audience quotient-Usage of
functions space- Hotel classification-Hotel sizes-Hotel location classifications-Downtown-Resort-
Airport-Suburban-Hotel product types-Service level-Target market-Independent hotel ratings.
MODULE 2:
The hotel guest-Room sales differentiation-Group rooms- Transient rooms-Transient
reservation avenues-Market segmentation-Group market segments-Corporate segments-Association
segment-Other segments- Categorizing the guest room-Room types-Room configurations- - The role
of architecture in hospitality
MODULE 3:
Hotel organization –-Night audit-Loss prevention security-Food and beverages-Accounting –
Human resources-Engineering –Sales/Marketing and catering-Group resumes-Practical areas-
Organizational deployment -Functional departments management teams- Special feature: Hotel
career management
MODULE 4:
Front office overview-The arrival chronology-Stage one-Greeting-Stage two –Transition-About
my job: Doorman-The hotel shuttle-Stage three-Registration- Check-in-Determine method of
payment-Front desk clerk-Stage four-Completion-Concierge- The front office-Hybrid-Group arrivals-
Departures- Front desk checkout- Value added services
MODULE 5:
Room Rate structure- -The hubbart formula- Cost rate formula-Market tolerance –Room rate
designations-Rate measurement averages-The property management system-Selecting the PMS-
Guest accounts-Guest registration menu-Guest accounting menu-The evolution of PMS- Technology
in hospitality.
MODULE 6:
Guest accounting-Accounting basics- Guest accounting- Guest ledger-House account- -
Master account- Guest history account- -Accounting entries-Uncollected receivables-Accounting
documentation- -Foreign exchange-Shift closing-Measuring hotel performance-Quantifiable Analyze-
-Qualifiable analyze-Economic impact of hotels.
Text Books:
Ahmad Ismail, “Front Office Operations and Management”, Cengage, 1st Edition, 2008
151
103074 - HOTEL HOUSEKEEPING
OBJECTIVE: To meet the needs of students with recent developments in the field of housekeeping.
MODULE 1:
The Hotel Industry- Classification of Hotels-Star Rating of Hotels - The Housekeeping
Department- Importance of Housekeeping-Responsibilities of Housekeeping Department-
Organizational Structure-Housekeeping Personal-Personal Attributes of Housekeeping Staff -Layout
of the Department-Coordination with Other Departments-The Professional Housekeeper-
Housekeeping in Other Institutions.
MODULE 2:
Contracts and Outsourcing- Defining Outsourcing and Contracts- Contract Services in
Housekeeping- Hiring Contract Providers - Pricing of Contracts –Advantages and Disadvantages of
Outsourcing- Planning Housekeeping Operations- The Planning Process - Daily Routines and
Systems-The Housekeeping Day.
MODULE 3:
Housekeeping Inventories- Cleaning Equipment-Cleaning Agents-Guest Supplies- Linen-
Uniforms- Composition, Care, and Cleaning of Different Surfaces- Metals- Glass- Ceramics-Wood-
Stone- Leather- Rubber- Hotel Guestrooms- Importance of the Guestroom to a Guest- Types of
Guestrooms- Guestroom Status- Guest Floor Rules
MODULE 4:
Standard Contents of a Guestroom- Guestroom Furniture- Furniture Arrangement- Guestroom
Fixtures and Fittings- Beds, Mattresses, and Bedding – Soft Furnishings-Guestroom Accessories-
Placement of Guest Suppliers - Cleaning Guestrooms- Types of Soil- Nature of soil- Standards of
Cleaning- The Science of Cleaning-The Cleaning Process
MODULE 5:
Cleaning Public Areas- Entrances- Lobbies-Front Desk-Elevators- Staircases- Guest
Corridors-Banquet- Dining Rooms- Leisure Areas- Supervision in Housekeeping –role of a
Supervisor-Specific Functions of Supervisors -Housekeeping Control Desk- Forms, Formats,
Records, and Registers - Handling telephone Call – Paging Systems and Methods-Handling Difficult
Situation.
MODULE 6:
Budgeting for housekeeping Expenses -Types of Budgets- Housekeeping Expenses-Budget
planning Process – Ecotels – Certification – energy conservation – Water Conservation – Waste
Management – Changing trends in Housekeeping
Text Books:
G.Raghubalan, Smritee Raghubalan, “Hotel Housekeeping”, Oxford, 1st Edition, 2007
152
103075 - RESTAURANT MANAGEMENT
OBJECTIVE: To identify the crucial elements involved in the successful operations of a restaurant
and show the inter relationship.
MODULE 1:
Food service industry-Industry trends-Success factors-Market categories-Trend analysis-Meal
occasion- Developing a marketing plan –Marketing audit-Implement action plan.
MODULE 2:
Promotional process-Advertising-Advertising process-Internet-Personal selling –Sales
promotion-Merchandising –Public relation and publicity.
MODULE 3:
Importance of menu-Pricing methods-Measuring menu strength-Menu design-Service
encounter-Service gaps-Physical facility-Front and back of the house-Impairing existing Layouts.
MODULE 4:
Food and beverages from supplier to customers-Purchasing-Storage-Issuing-Preparation-
Cooking-Service dish washing-Waste dispersal-Equipment types selection and maintenance-Interior
process.
MODULE 5:
Role of the manager-Major sanitation problems-Preventive procedures-Employee habits-
Financial statements- Analyzing financial statements-Cost Volume-Profit analysis-Capital Budgeting-
Employee selection-Equal employment opportunities hiring process
MODULE 6:
Employee training and development-Training process-Principle of learning-Training methods-
Career development-Employee motivation-Organizational climate-Developing a productive
organizational climate-Industry challenges.
Text Books:
Robert Christie Mill, “Restaurant management”, Pearson education, 3rd Edition, 2007
153
103076 - TELECOM MANAGEMENT
OBJECTIVE: To provide the fundamentals for understanding the components of telecommunications
management network.
MODULE 1:
Introduction to TMN – TMN Architectures – TMN Cube – TMN Support Environment – OSI
Communication and Architecture – Network Management – Concepts and Terminology –
Management Application Functional Areas – Management Services – Requirements Capture –
Implementation Perspective
MODULE 2:
TMN Interfaces – Classes of Applications – Lower Layer and Upper Layer Protocol
Requirements – Security Requirements – Network Management Application Protocols – Common
Management Information Service Element – File Transfer Access and Management
MODULE 3:
Information Modeling Principles – Management Information Model – Object Oriented Modeling
Paradigm – Structure of Management Information – Managed Object Class Definition – Packages –
Inheritance – Managed Object Identification – Allomorphism – Modeling Relationships – Registering
Management Information – Management Information Forest – Management Protocol and Information
Models
MODULE 4:
Information Model – Representation Methodology – Guidelines for the Definition of Managed
Objects: Template Conventions and Definition Rules, Managed Object Class, Package, Behavior,
Attribute, Attribute Group, Action, Notification, Name Building, Parameter, Relationship Class and
Mapping – Syntax Definition – GDMO and ASN.1 – Application of GDMO and ASN.1 in Systems
Management Protocol
MODULE 5:
TMN Information Models – Generic System Management Functions – Function Based Models
– Functions for Event Report Control, Trouble Administration and Summarization - Resource Based
Models – Hardware Fragment, Generic and Technology Specific Fragment and Technology
Independent Cross Connection Fragment - Combined Resource and Function based Models –
Performance Monitoring, Alarm Reporting
MODULE 6:
Implementation Consideration – Consideration for Interface Realization – Interface
Conformance and Interoperability – Case Studies – Internet Management – Generic Interface
Message Definition – Comparison of TMN and Internet Management – Comparison of TMN and
Management using Generic Messages – Inter-Domain Management – Future Directions – Open
Distributed Processing – CORBA – Distributed Management Architecture – Recent Developments in
TMN Standards
Text Books:
Lakshmi G. Raman, “Fundamentals of Telecommunications Network Management”, Prentice Hall
India, 2004
154
103077 - TRANSPORT PLANNING SYSTEMS AND TRAFFIC ENGINEERING
OBJECTIVE: To make the students to understand the principles and practices of transport policy
and planning, traffic surveys and management, and road design.
MODULE 1:
The road –railways –bicycles and motorcycle-impact on public transport –market
segmentation for public transport- impact on the environment –transport administration –central and
state governments-local authorities
MODULE 2:
Transport planning- normal, generated and induced traffic- integrated transport study-
economic assessment-environmental assessment –transport policy- formalities objectives- qualifies
objectives and targets- indicators for different transport policy- infrastructure measures –
management measures –pricing
MODULE 3:
Economic efficiency and markets- valuing costs and benefits –transport efficiency- generated
traffic- environmental effects-economic regeneration considerations appraisal of pricing policy- role of
models in the planning process- utility maximization –population estimates.
MODULE 4:
Time series model- averaging and smoothing- regression analysis-matrix estimation models-
elasticity models- simulation models –current trends in modeling- traffic planning strategic-do-
minimum approach-land use planning approach
MODULE 5:
Public transport oriented approach- demand management approach- transport packaging –
parking policy –town centre parking- park and ride- planning for pedestrian, cyclists and disabled
people-characteristics and requirements-ramp gradient- role of passenger transport systems in urban
and non-urban areas- inter urban travel.
MODULE 6:
Bus based systems-track based systems- metro- monorail commercial services-trends in
freight transport-traffic surveys –public transport user surveys-traffic flow theory- road capacity-road
accidents-engineering and road safety-signt distance requirements-basic and ancillary cross section
elements –intersection design –roundabouts- over bridges- moss-off-street parsing=road lighting.
Text Books:
CAO’ Flaherty,”Transport planning and Traffic engineering,” Elsevier Publishers, 2006
155
103078 - INFRASTRUCTURE DEVELOPMENT
OBJECTIVE: To provide the perspectives, concepts, and skills necessary to structure, unbundle,
appraise, finance, and implement infrastructure projects.
MODULE 1:
Introduction to Infrastructure Development – Definition – Importance – Principles for Reform –
Issues in Infrastructure – Overview – Infrastructure Management and Implications – Framework –
Status and Strategies – Market Environment – Improvement Possibilities – Infrastructure Project
Financing – Allocation of Risks – Financial Structure of Infrastructure Projects – Appropriate Return to
Equity and Financial Structure
MODULE 2:
Power – Recent Policy Changes and National Alternative – Key Concepts of the Problems of
the State Sector – Actions involved in Healthy Electronic Power System – Case Studies
MODULE 3:
Telecommunication – Indian Telecom Sector: Past and Present – Recent Policy Changes and
Their Impact – Directions for Improvement – Policy Implications – Introduction to Privatization – Price
Regulation – Competition – Managing Private Entry and Interconnect Capacity – Emerging Structure
of the Telecom Sector – Interconnection and Tariff Regulation – Case Studies
MODULE 4:
Transportation – Introduction to Transport Infrastructure – Current Status Transport
Infrastructure – Pattern of Transport Infrastructure – System of State Controls – Transport Investment
Financing Options – Strategies for Resource Mobilization – Alternate Means of Financing Railways –
Introduction – Estimates of Future Requirements – Existing Modes of Finance – Potential Modes of
Resource Generation
MODULE 5:
Introduction to Multimodal Transport – Containerization – Transportation Modes for Trade –
Multimodal Transport Combinations – Infrastructural Facilities – CONCOR – Container Manufacturing
– Implications for Indian Railways – Multimodal Transport Developments – Case Studies
MODULE 6:
Introduction to Urban Infrastructure – The Road Development Project – Project Costs and
Financing Method – Issues for Infrastructure Development and Financing – Introduction to Tourism in
India – BEKAL Tourism Resort – Planning Process – Concept Plan - Project Structuring for
Infrastructure Development
Text Books:
Raghuram .G, “Infrastructure Development and Financing”, Macmillan Publication
156
103079 - PHARMACEUTICAL MARKETING
OBJECTIVE: To emphasis on proven, tested, and empirical pharma marketing concepts to real life
situations.
MODULE 1:
Introduction to Pharmaceutical Industry – Historical Perspective – Industry Structure – Current
Status – Bundle of Paradoxes – Current Issues – Price Control – Protection of International Patents
and IPR – GATT – Need for Re-look – Understanding the Marketing Environment – Pharmaceutical
Market – Dimensions – Segmentation Theory – Pharmaceutical Market Segmentation – Served
Market Concept – Market Opportunity Analysis – Strategic Options
MODULE 2:
Product – Product Concept – Brand and Language of Branding – Product Life Cycle – New
Product Adoption Process – Product Portfolio Analysis – Product Positioning – Product Policy and
Strategy – Product Management – Product Package – Price – Price Control – Bases of Pricing –
Pricing Strategies – Pricing Management – Physiological Effects
MODULE 3:
Place - Manufacturer – Physician – Wholesaler and Retailer – Pharmaceutical Distribution
Channels – NOC and LOC – Physical Distribution – Promotion – Marketing Communication –
Communication Process – Barriers and Gateways to Communication – Promotional Objectives and
Tasks – Principles of Medical Advertising
MODULE 4:
Personal Selling – Super Sales Person – Medical Representatives Role – Four Key Areas –
Prescription – Decision Making – Communication Hierarchy – Studying Prescribing Behavior –
Prescription Research – Folklore and Facts – Policy – Public Relation – Power
MODULE 5:
Managing New Products – Costliness of New Product Development Process – Impact of New
Products on Profits – New Product Development Process – Evaluating New Products –Organizing for
Success – Winning Game Plans – Prescription for Success – Post GATT Scenario – Action Agenda –
Achieving Excellence Ten Major Principles
MODULE 6:
Winning Edge – Three Phases – A Zero-sum Game – Continuous Program – Focus
Sharpening - Three Step Approach – Major Competitive Advantages – Corporate Scoreboard – GMP
Crystal Ball
Text Books:
Subba Rao Changanti, “Pharmaceutical Marketing in India”, PharmaMed Press, 2008
157
103080 - QUALITY MANAGEMENT IN PHARMACEUTICAL INDUSTRY
OBJECTIVE: The paper aims to enlighten the students on the importance of Quality Management
and Practices in the Pharmaceutical Industry.
MODULE 1:
Introduction – Quality Assurance and Quality Management in the Pharmaceutical Industry –
Quality Control – Quality Assurance – Triple Role concept – Customer Requirement as Quality –
Quality Systems and Quality Management Systems – Quality Policy – ISO 9000.
MODULE 2:
Quality Management Systems – Introduction and Historical Perspectives – General
Requirements – Documentation– Management Responsibility – Customer focus – Quality Policy
Document – Planning –Responsibility Authority and Communication – Management Review –
Resource Management – Other Elements, Requirements and Interpretation of ISO 9001:2000.
MODULE 3:
Good Laboratory Practice(GLP) – Introduction – History of GLP – Three Basic Issues of GLP
–Four Quadrants of ‘Good Laboratory Practice” – Responsibilities matrix – Quality Assurance in GLP
– Calibration and Testing – Organization and Management – Quality System, Audit and Review –
Personnel – Equipment – Measurement and handling of Calibration and Test Items.
MODULE 4:
Methods of Analytical Quality Assurance – Selection of Methods of Chemical Analysis and
Sampling – General differentiation of Analytical Processes – Quality of Analytical Processes and
results – Statistical Methods for Analytical Procedure – Sources of Error in Analytical Methods – Four
Phase Model of analytical Quality Assurance.
MODULE 5:
Interpretation of Good Manufacturing Practice – Guide for Active Pharmaceutical Ingredients –
Quality Management in Pharmaceutical Industry – Good Manufacturing Practices for Pharmaceutical
Products – Good Clinical Practices
MODULE 6:
Statistical Quality Control – Statistical Process Control – Control Chart System – Shewhart
Quality Control Chart – x charts – R chart – Difference chart – s-chart – Cusum chart – Quality Audit
– Types of Audit – Principles of Auditing – Audit Life Cycle – Audit methods and Techniques –
Records
Text Books:
Y.Anjaneyulu, R.Marayya, “Quality Assurance and Quality Management in Pharmaceutical Industry”,
Pharma Book Syndicate, Hyderabad
158
103081 - PRODUCT MANAGEMENT
OBJECTIVE: To analyze, Plan and insight about branding, segmentation and positioning of the
product.
MODULE 1:
Product – Meaning – Classification – Product Mix and Line decisions – Growth Strategies of
FMCG – Managing Line Extensions.
MODULE 2:
New Product Planning – PLC – Classification – Routes of New Product Development –
Process – The Latent Factors – Successful New Product launches – New Product Failure
Dimensions.
MODULE 3:
Branding – Meaning – Strategic relevance – Creation – Principles – Brand Building – Branding
extension – Branding of Commodities – Managing Brand Equity – Anatomy of the Brand
MODULE 4:
Segmentation – Impact of Marketing Mix – Segmentation criteria – Lifestyle segmentation –
VALS.
MODULE 5:
Positioning – Meaning - USP – Brand image and Personality – 3 C’s of Positioning –
Competitive positioning and Strategy – Brand success – Core Benefits.
MODULE 6:
Managing Brand image – Concept Management – Functional brands – Symbolic Brands –
Forces affecting Brands – Brand revitalization – Brand recall and elimination – Types of Branding –
Brand valuation methods.
Text Books:
Ramanuj Majumdar – Product Management in India – Prentice Hall of India – Third Edition – 2007.
159
103082 - INDUSTRIAL PHARMACY
OBJECTIVE: To provide an overview about the principles and techniques of drug delivery systems,
and cosmetic and herbal drug technology.
MODULE 1:
Novel Drug Delivery Systems – Controlled Drug Delivery Systems – Transdermal Drug
Delivery Systems – Ocular Drug Delivery Systems – Nasal Drug Delivery Systems
MODULE 2:
Buccal Drug Delivery Systems - Implant Drug Delivery Systems – Targeted Drug Delivery
Systems – Liposomes – Niosomes – Microspheres – Nanoparticles
MODULE 3:
Methods of Enhancing Bioavailability of Drugs – Pilot Plant and Scale-up – Optimization
Techniques in Pharmaceutical Formulation and Processing – Process Validation – Pollution Control
and Effluent Treatment in Pharmaceutical Industries
MODULE 4:
Cosmetic Technology - Raw Materials used in Cosmetics – Cosmeceuticals – Formulation of
Cosmetics – Herbal Cosmetics
MODULE 5:
Quality Control in Cosmetics – Safety and Efficacy of Cosmetics – Stability Testing –
Regularity Aspects of Cosmetics
MODULE 6:
Overview of Natural Products and Drug Discovery – Isolation, Identification and Estimation of
Lead Compounds from Natural Products – Quality Control and Standardization of Herbal Drugs –
Patents and IPR on Natural Products
Text Books:
Shobha Rani R Hiremath, “Textbook of Industrial Pharmacy”, Orient Longman, 2008
160
103083 - DOCK AND HARBOUR ENGINEERING
OBJECTIVE: To provide a complete knowledge on design concepts and construction practices
about dock and harbour.
MODULE 1:
Tides – Tidal Levels and Changes in Sounding Datum – Tidal Theories – Tide Tables – Bores
– Tidal Streams – Winds – Waves – Energy of Waves – Cyclones – Siltation and Erosion due to
Wind, Waves and Tides.
MODULE 2:
Ship Features Related to Port Planning – Trends in Shipping – Ship Types – Hovercraft –
Hydrofoil Boat – Other Ships – Barges – World Shipping – Shipping Terminology – Ship Terms –
Design Ship – Ship Dimensions – Ship’s Gear – Special Features – Ship Costs.
MODULE 3:
Hinterland – Traffic – Traffic through GMB Ports – Five Year Plans – Traffic Forecasting –
Methods of Forecasting – Trend Analysis – Harbour Layout – Harbour Types – Port Terms – Site
Selection – Features of a Harbour – Harbour Planning – Layout.
MODULE 4:
Channel – Ship Motions – Harbour Entrance – Harbour Basin - Berths – Wharves – Piles –
Berthing of Ships – Fenders – Docking and Mooring Forces – Fenders – Dolphins – Pierheads –
Moorings – Pontoon.
MODULE 5:
Roll–On-Roll-Off Concept – Truck Traffic – Factors Affecting RO-RO Ferry Service –
Requirements at Ports – Costs Involved – Locks – Shore Protection Works – Dry Docks and
Slipways.
MODULE 6:
Cargo Handling Equipment – Main Types – General Cargo Equipment – Bulk Cargo
Equipment – Container Equipment – Aprons – Transit Sheds – Warehouses – Supporting Facilities –
Ancillaries – Navigational Aids – Dredging and Dredgers – Constructional Materials and Methods.
Text Books:
Hasmukh P. Oza, Gutam H. Oza, “Dock and Harbour Engineering”, 5th Edition, Charotar Publishing
House
161
103084 - SHIPBOARD OPERATIONS
OBJECTIVE: To make the students to understand the basic routines and procedures, and the
regulations for the safe and efficient operation of merchant ships.
MODULE 1:
Safety: Operational – Roles – Safety Committee – Methods for Improving Safety Awareness –
Maintenance of the Safety Equipment – Emergency Station Lists – Emergency Drills – Care and
Maintenance of Ropes – Safety Precautions in the Care and Handling of Batteries – Permit to Work
System – Damage Control – IMO – SOLAS - MARPOL.
MODULE 2:
Ship Maintenance – Corrosion – Basic Composition of Paint – Design Faults – Plate
Preparation during Building and Repair Periods – Causes of Paint Failure – Shipboard Preparations
for Painting – Shipboard Paint Systems.
MODULE 3:
Planned Maintenance – Need – Schedule Construction – Schedule for a General Cargo
Vessel – Regulations Applicable – Safety Precautions when Overhauling Cargo Appliances – Care
and Maintenance of Mechanical Steel Hatch Covers – Repair and Dry-dock Lists – Organization of
the Ship’s Staff in Repair Yards – Delegation of Repair Period Duties.
MODULE 4:
Oil Tankers: Cargo Operations – Pipeline Systems – General Precautions during Cargo
Operations – Ship/ Shore Safety Check List – Safety Guides – Main Sources of Ignition – Static
Electricity – Precautions to Prevent Ignition – Oil Record Books – Routine Operations – Inert Gas
System – Tank Washing – COW – LOT – SBT.
MODULE 5:
Regulations for Carriage of Dangerous Goods – Regulations for Liquefied Gas Cargoes –
Regulations for Chemical Cargoes – Regulations for Deck Cargoes – Regulations for Grain Cargoes
– Regulations for Solid Bulk Cargoes.
MODULE 6:
Regulations for Life Saving – Regulations for Fire Protection – Regulations for Occupational
Health and Safety – Derricks - Certificates and Surveys
Text Books:
H.I. Lavery, “Shipboard Operations”, 2nd Edition, Elsevier Publishers, 2006.
162
103085 - CONTAINER AND MULTIMODAL TRANSPORT MANAGEMENT
OBJECTIVE: To provide an introduction to globalization of container shipping and multimodal
transport.
MODULE 1:
Origins of Ocean Transport – Containerization - Structure of Linear Shipping - Container ship
and Operations - Size of Ship – Methods of Operation - Types of Ship - Classification of Container -
Parts of Container - Handling Stowing and Transfer Equipment – Cargo - Containerisability – Indian
Experience.
MODULE 2:
Principles of Stowing - Methods of Loading in different Containers – Types -Checking Safety
Packing - Loading Principles - Climate and Condensation - Marking Dangerous Cargo and others with
Symbols and Labels - Guidelines for Stowing Containers - Container Service - Van/Slot Ratio
Calculations - Terminals Operations – Planning and Organization - Pricing and Tariff.
MODULE 3:
Marketing of Container Service - Organization Design – Purchase and Leasing of Containers -
Long term and Short term Lease - Damage Protecting Plans - On/Off Hire Surveys - Advantages and
Disadvantages of Owning and Leasing.
MODULE 4:
Multimodal Transport Operations – Method – Types - Functions and their Services -
Documenting for Financial and Technical Liabilities - Laws of Indian (COGSA 1925) - Carriage of
Goods Act - Issue of Bill of Lading – Legislation - New Amendments - Marking Code for Containers -
International Standard - ISO 2716 -Container Regulations - ISO recommendation.
MODULE 5:
Customs Indian and International Regulations – TIR Conventions - Procedure of Filling
Shipping Bills in ICD - Guidelines of Indian Government for Transport - Couriers and others -
Problems of Container Imbalance - Maintenance of Containers - Economics of Maintenance and
Repair Strategy - Examining the Container - On/Off Hire Surveys - Pre-Post Repair Survey – CSC
Plating.
MODULE 6:
Container Inspection and Repair - Role of IICL - Condition of Containers - Acceptable and
Unacceptableness - Control Systems both Manual and Computer - Cost and Revenue Analysis -
Insurance of Cargo and Containers - Methods and Benefits - Claim Adjustment Procedures -
Fiduciary Funds - International Commercial (INCO) Terms 2000.
Text Books:
Dr. K.V. Hariharan, “Container and Multimodal Transport Management”, Shroff Publishers and
Distributors, New Delhi, 2002
163
103086 - INTERNATIONAL TOURISM MANAGEMENT
OBJECTIVE: To encompass the value of tourism in terms of economic, social, cultural and
International perspective.
MODULE 1:
Historical development-Travel for religious purpose-Travel accounts- -The grand-Tour-Annual
holiday-Railway links-Ocean lines- -Development of air transport-Travel motivations- -Growth factors-
Physical, Rest, recreation, Ethnic, family, Professional and business motivators
MODULE 2:
Nature and components of tourism industry- -General patterns of world tourism, Social and
Domestic tourism- Travel and tourism statistics-Measurement of tourism- -Methods of measurement -
General problems of measurement—Role of WTO
MODULE 3:
The role of the state in tourism-National tourist organization(NTO)-Functions -Administrative
set up-Tourism administration in Japan, Italy, India and Russia-Marketing concepts and strategies in
tourism- The tourist product-Special features Marketing functions-Market research-Market
segmentation-Tourist marketing mix
MODULE 4:
Marketing communication- Advertising- Planning the advertising- Advertising agency- Public
relation techniques –Sales support- techniques- publicity- Travel retailing- Product sale-Scope of
travel agency- operation-Organized travel- The tour operator-Handling a client-IATA Accreditation-
Travel Trade association- UFTAA-WATA-ASTA
MODULE 5:
Business tourism-Definition- business travel- Geographical factors for distribution-Structure of
the market-Conference bidding process- Travel industry fairs-Participation advantages-ITB-WTM-
SMTV-ITUR-EIBTM-PATA TRAVEL MART
MODULE 6:
Information technology in tourism-Modern media techniques-Networking-Internet and tourism
industry-Computer technology-Computers in air cargo, airlines, Computer reservation systems(CRS,
hotels-and railways- International tourism organizations-Need for organization-Early history-World
tourism organization(WTO)-Pacific Asia travel association( PATA)-PATA chapters- IATA-ICAO-
OECD-IOTO-Economic dimensions of tourism
Text Books:
A.K.Bhatia, “International Tourism Management”, Sterling Publisher, 1st Edition, 2004.
164
103087 - HOSPITALITY AND TRAVEL MARKETING
OBJECTIVE: To serve as a road map for our students to understand hospitality and Travel marketing functions
and techniques.
MODULE 1:
Definition of marketing-Core principles of marketing-The hospitality and Travel marketing environment-
importance of Hospitality and Travel marketing-Different hospitality and Travel marketing approaches-hospitality
and Travel marketing system-The system approach-Relationship of the system to strategic and tactical
marketing planning.
MODULE 2:
Marketing research- -Definition - The five Cs-Reasons for doing marketing research- Using research in
the hospitality and Travel - steps-Key requirement for good research information- The Marketing research
process- Market segmentation and trends- Segmentation bases-Market trends and segmentation-Changing
segmentation practices-Positioning, and Marketing objectives-Relationship marketing and strategic alliances.
MODULE 3:
Product development and partnership-Types and role of hospitality and Travel -industry organization-
The product/service mix-Product development decision-Partnership-Services and service quality-The two main
groups of people guests and hosts-Key role of people in the marketing mix-The total quantity management
(TQM) concept-Managing internal customers for service quality –Measuring service quality-
MODULE 4:
Pricing-Pricing’s dual role- - pricing approaches- The distribution mix and hospitality and Travel trade-
Individual hospitality and Travel intermediaries-On-line hospitality and Travel services-Marketing to the
hospitality and Travel trade-Communication and the promotional mix-Promotion and communication-Goals of
promotion-The promotional mix-Factors affecting the promotional mix.
MODULE 5:
Advertising-Advertising and the promotional mix-Planning the advertising effort –Advertising media
alternatives-Advertising by the hospitality and Travel -Sales promotion and merchandising-Planning -Personal
selling and sales management-Personal selling and the promotional mix-Categories - strategies- process-
Personal selling in the hospitality and Travel Public relations and publicity- Hospitality and Travel and hospitality
and Travel industry publics-Planning public relations efforts.
MODULE 6:
Marketing management evaluating and control- Definition and components-Marketing management
benefits-Marketing organization-Staffing the marketing organization –Managing and supervising marketing
personnel-Setting marketing budgets-Marketing control and evolution-The future of marketing
Text Books:
rd
Alastair M. Morrison, “Hospitality and Travel Marketing”, Thomson Learning, 3 Edition, 2007.
165
103088 - EVENT MANAGEMENT
OBJECTIVE: To make the students to understand how to design, plan, market and stage an event.
MODULE 1:
Introduction to Event Management – Size and Types of Events – The Event Team – Code of
Ethics – Concept and Design – Developing and Analyzing the Concept – Designing the Event –
Logistics of the Concept – Feasibility – Keys to Success – The SWOT Analysis.
MODULE 2:
Legal Compliance – Relevant Legislation – Liquor Licensing – Federal Trade Commission Act
– Contracts – Marketing – Nature and Process of Event Marketing – Marketing Mix – Sponsorship –
Promotion – Image / Branding – Advertising – Publicity – Public Relations.
MODULE 3:
Financial Management – Budget – Planning, Budgeting and Reporting Process – Financial
Control Statements – Panic Payments – Risk Management – Process of Risk Management – Incident
Reporting – Emergency Response Plans – Standards for Risk Management – Planning.
MODULE 4:
Protocol – Titles - Protocol for Speakers – Religious and Cultural Protocol – Preparing for
Dignitaries – Rules for Flag Flying – Staging – Choosing the Event Site – Developing the Theme –
Conducting Rehearsals – Providing Services – Arranging Catering.
MODULE 5:
Staffing – Developing Organization Charts – Preparing Job Descriptions – Recruitment and
Selection – Drawing up Rosters – Training – Briefing Staff – Developing Recognition Strategies –
Managing Volunteers – Leadership – Developing Leadership Skills – Group Development –
Improving Communication – Time Management.
MODULE 6:
Logistics – Policies – Procedures – Performance Standards – Functional Areas – Security –
Occupational Safety and Health – Incident Reporting – Crowd Management and its Plan – Major
Risks – Emergency Planning – Implementing Emergency Procedures – Monitoring and Control
Systems – Operational Monitoring – Evaluation – Broader Impact of Events – Careers in Changing
Environment
Text Books:
Lynn Van Der Wagen, Brenda R. Carlos, “Event Management”, Pearson Education, 2007.
166
103089 - TOURISM AND TRAVEL DEVELOPMENT
OBJECTIVE: To provide a complete knowledge about the various aspects of tourism and travel
development.
MODULE 1:
Introduction - Scope of Tourism Development – Composition of Tourism Industry – Nature of
Tourism – Characteristics of Tourism – Basis of Tourism – Tourism Promotion – Concepts and Forms
of Tourism – Basic Tourism Units – Classification of Tourism Demand – Tourism Accommodation –
Tourism Payments – Classification of Tourism Expenditure and Supply
MODULE 2:
Infrastructure and Planning for Tourism – Components of Tourism – Natural Resources –
Infrastructure – Superstructure – Transportation and Transportation Facilitation – Hospitality
Resources and Facilitation – Touristic Attractions and Entertainment Needs – Tourist Services –
Tourist Destination – Types and Forms of Tourism – Cultural and Religious Tourism
MODULE 3:
Accommodation Facilities – Types of Accommodation – Tourist Accommodation – Hotel
Accommodation – Hotels and its Types – Floating Hotel - Rotel – Motels and its Types –
Supplementary Tourist Accommodation – Youth Hotels – Tourist Camps – Traveler’s Lodges and
Bungalows – Holiday Villages and Camps – Other Accommodation Facilities
MODULE 4:
Air Transport Facilities – Role of State in Air Transport – Air Transport Regulations – IATA –
Ministry of Civil Aviation – Directorate General of Civil Aviation – Bureau of Civil Aviation Security –
IAAI – National Airports Authority – Air India - Vayudoot - Indian Airlines - Pawan Hans – Directorate
of Agricultural Aviation – Surface Transport Facilities – Road and Rail Transport – Steps taken by
Railways to Promote Tourism – Commission of Railway Safety – Maritime Transport
MODULE 5:
Home and International Tourism – Hotels and Domestic Tourism – Promotion of Home
Tourism – Investment in Tourism – Tourism Financial Sources – State and Tourism Programmes –
Ministry of Tourism – Department of Tourism – Regional Offices – Tourism Planning – Development
of Hotel Accommodation – Indian Tourism Development Corporation – Hotel Corporation of India –
Tourism Policy and Planning
MODULE 6:
Concept of Multiplier in Tourism – Multiplier Effect – Estimation of Multiplier – Basic Factors –
Methods of Calculating Tourist Multiplier – Travel Propensity – Peter’s Multiplier – National Income –
Income from Tourism – International Trade – Effects on Balance of Payment – Combats
Unemployment – Tax Revenues – Tourism Receipts – Cost-benefit Ratio – Benefits of Tourism – Non
Economic Benefits of Tourism
Text Books:
Jagmohan Negi, “International Tourism and Travel”, S.CHAND, 2008
167
103090 - RAILWAY ENGINEERING
OBJECTIVE: To make the students to understand the basics of rail transport.
MODULE 1:
Rail Transport – Basics – Future of Railways – Indian Railways – Railway Surveys – Reasons
for Laying a New Railway Line – Factors Influencing – Categories – Project Report and Drawing –
Construction of New Lines – Train Resistances – Rolling Stock – Locomotives – Coaches – Wagons
– Train Brakes – Rail Gauges.
MODULE 2:
Rails – Basic Requirements – Functions – Types – Weight and Section of Rails – Length of
Rail – Welding and Wear of Rails – Renewal and Failure of Rails – Rail Fastenings – Rail Joints –
Avoidance of Rail Joints – Types – Basic Requirements – Fastenings – Sleepers – Functions – Types
– Basic Requirements – Materials for Cross Sleepers.
MODULE 3:
Ballast – Plate Laying – Maintenance – Necessity for Track Maintenance – Maintenance of
Track, Railway Bridges and Rolling Stock – Accidents – Signaling during Maintenance – Tools
Required during Maintenance – Packing – Creep.
MODULE 4:
Stations – Definition – Purposes – Site Selection – Features – Types – Platforms – Yard –
Definition – Types – Level Crossing – Station Machinery.
MODULE 5:
Points and Crossings – Definitions – Purposes – Switches and Shapes of Switches –
Crossings – Definition – Types – Laying of Points and Crossings – Maintenance of Points and
Crossings – Crossovers – Slips – Signaling – Objectives – Types – Typical Layout – Control of
Movements of Trains – Telecommunication
MODULE 6:
Interlocking – Definition – Essential Principles – Methods of Interlocking – Slotting of Signals -
Detectors – Interlocking Standards – Improvements in Interlocking – Railway Traction – Earthwork
and Drainage – Tunneling – Definition – Tunneling through Rock and Soft Ground – Methods of
Tunneling – Drainage and Ventilation of Tunnels – Lighting – Shafts – Mucking – Hauling – Lining of
Tunnels – Size and Shape of Tunnels – Materials Management.
Text Books:
Rangwala, “Railway Engineering”, 20th Edition, Charotar Publishing House, 2008
168
103091 - HIGHWAY ENGINEERING
OBJECTIVE: To provide a complete knowledge on design concepts and construction practices
about road transport.
MODULE 1:
Road Transport – Definition – Advantages and Disadvantages – Role of Roads in India’s
Economy – Road Development Plan – Highway Administration and Finance – Long Term Highway
and Transport Planning – Surveys – Design, Drawings, Estimates and Project Report – Tenders,
Contracts and Specifications.
MODULE 2:
Highway Drainage – Importance – Principles of Good Drainage – Culverts, Causeways and
Bridges – Pavements – Definition – Characteristics – Types – Factors Affecting Pavement Design –
Overlays – Shoulders
MODULE 3:
Highway Maintenance – Need for Maintenance – Maintenance of Roads – Maintenance of
Surfaces – Maintenance of Shoulders – Maintenance of Bridges and Culverts – Hill Road
Maintenance – Maintenance Practice in India – Maintenance Management System.
MODULE 4:
Special Roads – Expressways – Definition and Features – Toll Roads – Urban Roads –
Definition and Classification – Roads in Special Areas – Hill Roads – Low Volume Roads – Definition
and Types – Technologies in Rural Road Construction and Maintenance – Quality Control in Rural
Road Construction
MODULE 5:
Highway Safety – Road Accidents and Highway Design – Road Signs – Road Markings –
Traffic Signals – Highway Appurtenances – Road Making Machinery – Role of Labours in Road
Construction – Transporting Equipment – Watering Equipment – Bridge Construction and Testing
Equipment – Equipment Usage Rates
MODULE 6:
Highway Economics – Economics of Pavement Types – Economic Evaluation of Highway
Projects – Financial Analysis of Highway Projects – Road Pricing – Road Construction Programming
and Management – Quality Assurance in Highway – Highway and the Environment – Trends in
Highway Engineering – Road Development Plan: 2021 – NHDP - Institutional Issues
Text Books:
Dr. L.R. Kadyali, Dr. N.B. Lal, “Principles and Practices of Highway Engineering”, 5th Edition, Khanna
Publishers, 2008
169
103092 - NEW VENTURE MANAGEMENT
OBJECTIVE: The paper provides an introduction to the new and emerging ventures and the
fundamentals of effective new venture management.
MODULE 1:
Introduction – New Ventures – Global impact of New Ventures – Entrepreneurs and New
Ventures – Entrepreneurial Motivation – Advantages & Disadvantages of Starting a New Venture –
New Venture Failure.
MODULE 2:
New Venture Opportunities – New or Acquired Ventures – Approaches to New Venture
Creation – Market Analysis – Buying an Ongoing Venture – Determining the Price – Franchising –
Nature of Franchising – Growth – Advantages & Disadvantages of Franchising – Evaluating the
Opportunities – Trends in Franchising.
MODULE 3:
New Venture Planning – Successful Business Plans – Nature – Importance – Components of
Business Plan – Legal forms of Ventures – Forms of Business Organization – Sole Proprietorship –
Partnership – Corporation – Limited Liability Company.
MODULE 4:
New Venture Marketing – Determining Market Niches – Examining the Current Market Niche –
Marketing Research –Data Collection Methods – Internet Marketing – Strategic Pricing – Pricing
Considerations – Key Pricing Factors – Pricing Strategies – Setting of Prices by New Ventures.
MODULE 5:
New Venture Financing – Start up Capital – Basic Types of Capital – Sources of Capital -
Small Business Administration – Financial Statements – Keeping Proper Records – Financial
Analysis – Balance Sheet analysis – Income Statement Analysis – Financial Budgeting.
MODULE 6:
New Venture Growth Management – Managing Human Resources – Regulatory Concerns –
Staffing – Performance Management – Training – Performance Appraisal – MBO – Compensation –
Employee Morale – Improving Employee Performance – Growing Ventures – Challenges of Growing
Ventures – Key elements of growth – Transition from Entrepreneur to Manager – Ethical issues.
Text Books:
Donald F.Kuratko, Jeffrey S.Hornsby, “New Venture Management – The Entrepreneur’s Roadmap”
Pearson Education New Delhi, 2008.
170
103093 - GLOBAL CAPITAL MARKETS
OBJECTIVE: The focus of this paper is to highlight the wide range of instruments for financing,
investing and controlling risk in the global capital markets.
MODULE 1:
Introduction – Financial Assets – Financial Markets – Derivative Markets – Issuers and
Investors – Role of Financial Intermediaries – Regulation of Financial Markets – Financial Innovation
– Depository Institutions – Non-depository Institutions – Investment Banking firms.
MODULE 2:
Risk return theories – Portfolio Theory – Risky Assets vs Risk-free assets – Measuring
Portfolio Risk – Diversification – Capital Market Theory – CAPM Model – Arbitrage Pricing Theory.
MODULE 3:
Derivatives Markets – Financial Futures Markets – Futures Trading – Futures vs Forwards –
Introduction to Options Markets – Pricing of Options – Exotic Options – Swaps, Caps and Floor
agreements.
MODULE 4:
Equity Market – Stock Exchanges – OTC Markets – Major International Stock Exchanges –
Dealers in Major markets – Stock Market Indicators – Pricing Efficiency of the Stock Market – Global
Diversification – Stock Options Markets – Stock Index Derivative Markets.
MODULE 5:
Interest Rate Determination and Bond Valuation – The theory of Interest Rates – The
structure of Interest rates – Debt Contracts – Features of Debt Contracts – Basic Valuation Principles
– Bond Price Volatility – Term Structure of Interest Rates.
MODULE 6:
Debt Markets – Money Markets – Treasury Bills – Commercial Paper – Negotiable Certificates
of Deposit – Bankers Acceptance – Repurchase Agreements – Federal funds – Mortgage Market –
Market for Mortgage Backed Securities – Foreign Exchange markets.
Text Books:
Frank J.Fabozzi, Franco Modigliani, “Capital Markets – Institutions and Instruments”, Third Edition,
Prentice Hall India Limited, New Delhi, 2007.
171
103094 – PRODUCT DESIGN AND DEVELOPMENT
OBJECTIVE: To enable the student to understand the several aspects of the product design process
& techniques and to apply them in practice.
MODULE 1:
Introduction to Product Development: Definition - Characteristics - Strategic Importance –
Challenges – Development Processes: Generic Development Process – Concept Development –
Process Adaptation – Process Flow Diagram – AMF Development Process - Product Development
Organizations – Product Planning - Steps in Product Planning Process.
MODULE 2:
Identifying Customer Needs – Steps in Identifying Customer Needs – Product Specifications:
Concepts of Target and Final Specifications – Establishing Target Specifications – Setting the Final
Specifications.
MODULE 3:
Concept Generation: Overview – Steps in Concept Generation – Concept Selection: Methods
for Choosing a Concept – Benefits of Structured Method – Stages in Concept Selection – Concept
Screening – Concept Scoring – Concept Testing – Steps in Concept Testing.
MODULE 4:
Product Architecture: Basic Concept – Implications of the Architecture – Establishing the
Architecture – Delayed Differentiation – Platform Planning – System Level Design Issues – Industrial
Design: Definition – Need for Industrial Design – Impact of Industrial Design – Design Process –
Management of Industrial Design Process – Assessing the Quality of Industrial Design.
MODULE 5:
Design for Manufacturing – Definition – DFM Process: Estimation of Manufacturing Costs –
Reducing the Components and Assembly Costs – Reducing the Costs of Supporting Productions –
Impact of DFM – Prototyping: Prototype Basics – Principles of Prototyping – Prototyping
Technologies – Planning for Prototypes.
MODULE 6:
Robust Design: Basic Concept – Steps in Robust Design Process – Product Development
Economics – Elements of Economic Analysis – Steps in Economic Analysis Process – Managing
Projects: Understanding and Representing Tasks – Baseline Project Planning – Accelerating Projects
– Project Execution – Postmortem Project Evaluation.
Text Books:
Karl T. Ulrich, Steven D. Epinger, “Product Design and Development”, Tata McGraw Hill, Third
Edition, 2006, New Delhi.
172
103095 – PRODUCT AND PROCESS ENGINEERING TOOLS
OBJECTIVE: To study about the tools required for various design activities, improvement methodologies and
quality control charts and other standards.
MODULE 1:
Tools for Product Development Process: Product Development Teams – Product Development
Planning – S-Curves – Mission Statement and Technical Questioning – Business Case Analysis – Design
Drivers – Customer Satisfaction – Gathering Customer Needs – Organizing and Prioritizing Customer Needs.
MODULE 2:
Establishing Product Function: Functional Decomposition – Modeling Process – Function Trees
Approach – Function Structure – Augmentation – Aggregation – Functional Common Basis - Product Teardown:
Teardown Process – Teardown Methods – Post Teardown Reporting – Applications of Product Teardown.
MODULE 3:
Benchmarking: A Benchmarking Approach – Support tools for the benchmarking process: Intended
assembly cost analysis, Form diagram, Trend analysis - Setting product specifications: Basic & Advanced
method – Product Portfolios: Product Portfolio Architecture – Platform Architecture – Product Modularity –
Modular Design – Product Metrics.
MODULE 4:
Tools for Concept Development: Products division - Quality function Deployment - Concept Engineering
– Tools for Design Development: Design failure mode and design analysis – Reliability Prediction - Tools for
Design Optimization: The Taguchi Loss Function - Optimizing Reliability - Tools for Design Verification:
Reliability Testing.
MODULE 5:
Tools for Process Improvement: Process improvement Methodologies - The Deming Cycle – FADE -
Basic tools for process improvement: Flow charts - Run charts - Control charts - Check sheets - Histograms -
Pareto diagrams - Cause and Effect Diagrams - Scatter Diagrams - Other tools for process improvement:
Kaizen Blitz - Poka-yoke (mistake proofing) - Process Simulation - Engaging the work force in process
improvement.
MODULE 6:
Tools for Statistical Process Control: Quality control measurements - SPC Methodology - Process
capacity evaluation - Control charts for variables data - Special Control charts for variables data - Process
Capability Evaluation - Control Charts for Attributes - Summary of control charts: Construction chart - NP-charts,
C & U charts – Designing control charts: sampling size, frequency - Pre control - Measurement system
Evaluation.
Text Books:
Kevin Otto, Kristin Wood, "Product Design Techniques in Reverse Engineering and New Product Development,
Pearson Education, 2001, New Delhi.
References:
1. Dale H. Besterfiled, et al., "Total Quality Management", Pearson Education, 2004, New Delhi.
2. Karl T. Ulrich, Steven D. Epinger, “Product Design and Development”, Tata McGraw Hill, Third Edition,
2006, New Delhi.
173
103096 – MAINTENANCE ENGINEERING AND MANAGEMENT
OBJECTIVE: To make the students to understand the methodologies and tools needed to implement
the systems approach to maintenance management.
MODULE 1:
Introduction to repair and Maintenance - Maintenance as business – Different Maintenance
systems – Maintenance Policies and Procedures - Human resources management in Maintenance
Functions – Maintainability: Definition – Measure of Maintainability – Methods of Evaluation of
Maintainability – Design for Maintainability - Design for reliability.
MODULE 2:
Condition Based Maintenance: Basic Concept – Condition Based Monitoring of Equipments –
Condition Monitoring Techniques - Vibration analysis - Ultrasonic Evaluation - Thermography - Oil
and lubricant analysis - Motor condition monitoring (MCM) - Shaft alignments – Gas Leakage
Detection – Non-destructive Testing – Total Productive Maintenance: Basic Concept – World Class
Maintenance – Lean Maintenance – Training and Monitoring of TPM – BCM – TPM and TPO.
MODULE 3:
Reliability Centred Maintenance: Definition – Steps in RCM – Concept of Active and Standby
Redundancy – Basic Guidelines and Process Flow Diagram – Case Study – Various Analytical Tools
– RCM Vs RCA – Event Tree Analysis – Reliability Prediction Model – Use of Software in RCM –
Maintenance Planning and Scheduling: Maintenance Planning – Shutdown Planning and Execution –
Effectiveness of Proactive Shutdown.
MODULE 4:
Asset and Spare Parts Management: Asset Management – EOQ – Two-Bin System of
Material Procurement – Materials Management Manual – Latest Trends for Tracking and Monitoring –
Safety Engineering: Hazard analysis – Occupational Safety and Health - General rules and guidelines
in safety and hazard prevention - Analytical tools - Fault Tree Analysis - Sneak Circuit analysis –
Failure Mechanisms - Case Study.
MODULE 5:
Computer Applications in Maintenance Management: Role of CMMS – Data Acquisition for
Effective Management – Functions of CMMS – Integration of CMMS – Software Failures and Security
– Internet in Maintenance Management – Statistical Distribution in Preventive Maintenance.
MODULE 6:
Integrated Approach to Maintenance – Maintenance Effectiveness: Elements of Effectiveness
– Presentation of Data – Measuring Maintenance Effectiveness – System Effectiveness Cost – OEE
Measurements – Availability and its Measurement – Automated Data Collection – Agile Maintenance
– Profitability – Measuring the Effectiveness of CMMS.
Text Books: K. Venkataraman, “Maintenance Engineering and Management”, Prentice Hall India,
2007, New Delhi.
174
103097 – QUALITY CONCEPTS IN PRODUCT DESIGN
OBJECTIVE: To study about robust design, embodiment principles, various methods in design of
experiments, reliability charts and histograms and six sigma techniques.
MODULE 1:
Introduction: Definition - Dimensions of Quality – Customer Perception - Quality Planning -
Quality costs - Analysis Techniques for Quality Costs – Quality Management: Concepts - Principles -
Leadership: Concepts - Role of Senior Management - Quality Council - Quality Statements - Strategic
Planning - Deming Philosophy – Approaches to Continuous Process Improvement.
MODULE 2:
Design for Quality: Quality Function Deployment – Basic Concept – QFD Team – Benefits of
QFD - House of Quality - Objectives and functions – Building a House of Quality – QFD Process –
Quality by Design: Concept – Benefits – Teams – Communication Models – Tools.
MODULE 3:
Failure Mode and Effect Analysis: Concept of Product Embodiment - General Process of
Product Embodiment - Embodiment checklist - Systems Modeling - Mechanical Embodiment
Principles - FMEA Method: Reliability – Reliability Requirements - Failure Rate – Intent of FMEA –
FMEA Documentation – Stages of FMEA – Design FMEA Document – Process FMEA Document.
MODULE 4:
Design of Experiments: Basic Concept - Two Factorial Experiments - Extended Method -
Reduced Tests and Fractional Experiments: Full Factorials – Orthogonal Design - Base Design -
Fractional Factorial Design - Statistical Analysis of Experiments: Degree of Freedom - Correlation
Coefficient - t Test – F test – ANOVA - Residual Plots - Product Applications of Physical Modeling.
MODULE 5:
Design for Robustness: Quality Design Theory – Taguchi’s Method: Loss Functions –
Orthogonal Arrays – Noise Variable Matrix – Design Variable Matrix – Experimental Matrix - Signal to
Noise Ratio – Parameter Design – Tolerance Design – Selection of a Target Design.
MODULE 6:
Products Liability: Product Safety Law and Liability Law – Defenses – Financial Loss –
Prevention Program – Management Tools: Need for Management Tools – Affinity Diagram –
Interrelationship Digraph – Tree Diagram – Matrix Diagram – Prioritization Matrices – Process
Decision Program Chart – Activity Network Diagram - ISO 9000:2000 QMS.
Text Books:
Dale H. Besterfiled, et al., "Total Quality Management", Pearson Education, 2004, New Delhi.
References:
Kevin Otto, Kristin Wood, "Product Design Techniques in Reverse Engineering and New Product
Development, Pearson Education, 2001, New Delhi.
175
SEMESTER - IV
104001 - BUSINESS RESEARCH METHODS
OBJECTIVE: To introduce to the students the fundamentals of research methodology and its
application in business.
MODULE 1:
Research-Concepts, Constructs and Definitions – Research Process – Business Research
Proposals – Ethics in Business Research – Structuring the Research Proposal
MODULE 2:
Research Design – Formulation of Research Design – Classification – Features of good
design – Measurement – Meaning – Sources of Measurement Differences – Characteristics of good
measurement –
MODULE 3:
Measurement Scales – Types of Scale – Selecting a Measurement Scale - Sampling Design –
Nature – Concepts – Steps in Sampling Design – Probability and non-probability sampling
MODULE 4:
Data collection – Types of Data – Sources – Tools for Data Collection – Types of Data
Collection – Construction of Questionnaire – Validation of Instruments - Pilot study – Case Study –
Data preparation and Description – Editing – Coding – Exploratory Data Analysis.
MODULE 5:
Hypothesis testing – Tests of Significance – Parametric and Non-Parametric Tests –
Parametric test – T-test, F-test, and Z test – Multivariate analysis – Factor Analysis, Cluster Analysis,
MDS – Non-Parametric test – One Sample test, Mann-Whitney U Test, Sign Test.
MODULE 6:
Report Writing – Components of Research Reports – Significance of report writing –
Presentation - Presentation of Report – Presentation of Statistics and Interpretation – Presentation of
References - Oral Presentation
Text Books:
Donald R Cooper & Pamela S Schindler – Business Research Methods – Tata Mc Graw Hill, 2007
176
104002 - CORPORATE GOVERNANCE AND BUSINESS ETHICS
OBJECTIVE: To highlight the value of Corporate Governance and Business Ethics this yields
economic prosperity and social development.
MODULE 1:
Introduction of Corporate Governance – Concept – Nature and Purpose - Structure &
Evaluation – Characteristics – Corporate Governance in India – International Governance.
MODULE 2:
Shareholders & their Role – Legendary Rights – Responsibilities and Accountability of Stock
owner – Directors Role – Duties – Committee – Tenure of Director – Nature of Voting
MODULE 3:
Measurement of Board performance – Internal accountability – Economic and Non-Economic
Objectives of Corporation – Brand function – Learning model – process of strategic Development &
Implementations – Expectation from CEO – Socially Responsible Investment - Corporate
MODULE 4:
Ethics – Definition – Types of ethical dilemmas – Overcoming ethical dilemmas – Ethical
challenges – Business and its product
MODULE 5:
Individuals, Individual values and the Business organization – Trust and employment – The
ethics of confrontation – Individuals Rights – Sexual harassment
MODULE 6:
Diversity – Equal employment and Affirmative action – Benefits of Diversity – Human Rights
Declaration and Company policies.
Text Books:
1. Kesho Prasad – Corporate Governance – Prentice Hall of India – First Edition - 2006
2. Marianne M. Jennings – Business Ethics – Cengage Learning
177
104006 - INTERNATIONAL BUSINESS ENVIRONMENT
OBJECTIVE: To make the students to understand the dynamics of business environment in

international perspective.
MODULE 1:
Meaning of Multinational Enterprises - Global Vs Transnational – Ethnocentric – Polycentric –
Geocentric - Mode of Entry in to Global Markets
MODULE 2:
Definition of Foreign Exchange - Purchasing Power Parity - Exchange Rates -Foreign
Exchange Market - Determining the Values of Exchange Rates – Hedging -Currency Futures
MODULE 3:
Theories of International Trade - Absolute Advantage - Competitive Advantage –Heckscher -
Ohlin Theory - Factor Endowment Theory - Free Trade - Forms of Protection - Tariff and Non-tariff
Barriers - Impact of Protection on Welfare - Newer Theories of International Trade
MODULE 4:
Multilateral Trade Laws - Uruguay Round – GATT – WTO - The Ministerial Level Talks of
WTO - Impact of WTO on Developing Countries and other Nations - Current Issues in WTO -
Regional Trade Blocks - European Union – ASEAN – NAFTA – SAARC – BRIC.
MODULE 5:
MNE Social Responsibility - Ethics in International Business – Teleological –Utilitarianism -
Deontological Perspective - Foreign Corrupt Practices Act.
MODULE 6:
Country Analysis - Origin of Countries – Internal-External Environment Impact on
Organizations - Political Risk - Economic Risk - Risk Analysis Procedure - Cost Analysis - Cultural
Environment - The Essence of Culture - Matrix of Culture - Impact of Culture on Managerial
Behaviour.
Text Books:
Anant K. Sundararam, J. Stewart Black, “The International Business Environment”, Prentice Hall India
– New Delhi - 2007.

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1

ANNA UNIVERSITY COIMBATORE

DIRECTORATE OF ONLINE AND

ANNA UNIVERSITY COIMBATORE

This regulation is applicable to all candidates admitted into MBA Programmes

1. PRELIMINARY DEFINITIONS AND NOMENCLATURE

5. DURATION AND PATTERN

6. INTERACTIVE LEARNING PROGRAMME

8. REQUIREMENTS FOR APPEARING FOR UNIVERSITY EXAMINATION

10. ELIGIBILITY FOR THE AWARD OF DEGREE

11. CLASSIFICATION OF THE DEGREE AWARDED

For further details:

ANNA UNIVERSITY COIMBATORE

MBA – AIRLINE AND AIRPORT MANAGEMENT

101001 - PRINCIPLES OF MANAGEMENT

OBJECTIVE: The Objective of this course is to develop, communication capability in a multicultural

OBJECTIVE: Technical Communication designed to build communication capability among the

102001 - OPERATIONS RESEARCH

OBJECTIVE: To gain knowledge in the concepts of marketing and to acquire capability in

OBJECTIVE: To equip budding managers with a complete, comprehensive review of essential

OBJECTIVE: To acclimatize students in the process of research in marketing

OBJECTIVE: To provide comprehensive information about investing in securities.

OBJECTIVE: To inculcate the fundamental practices of good project management needed by

OBJECTIVE: To educate the future managers to meet international challenges.

OBJECTIVE: To educate marketing of Health Care Services.

OBJECTIVE: To inculcate planning, designing and management of Hospitals.

OBJECTIVE: To provide a fundamental concepts and the management of air transport.

OBJECTIVE: To provide an extensive outlook on Airport Operations, Planning, and Market,

OBJECTIVE: To provide a Comprehensive Introduction to the Fundamental aspects of Information Security

OBJECTIVE: To provide a Strong foundation in database technology and an introduction to the

OBJECTIVE: To enable the students for comprehensive understanding of Tourism Industry.

OBJECTIVE: To make the students to understand the concepts of hospitality management.

OBJECTIVE: To familiarize the students about the concepts in performance management.

OBJECTIVE: To presents a broader view about the concepts of compensation management.

103001 - APPAREL MANUFACTURING TECHNOLOGY

OBJECTIVE: To acclimatize the students about the role of marketing channels

Text Books: Gary P. Schneider, “E Commerce”, Cengage Learning 2007

OBJECTIVE: To clarify the various parameters of global health in an emerging globalization.

OBJECTIVE: To explain the conceptual outline of the issues in Public Health.

OBJECTIVE: To provide OD paradigms in the rapidly changing context of globalization and

MODULE 2: Consumer expectations of Service – Types – Factors influencing customer expectations

MODULE 3: Relationship marketing – Relationship development strategies – Relationship challenges

MODULE 5: Importance of Customers in Service Delivery Customer’s roles – Strategies for

MODULE 6: Integrated Services Marketing Communications Four Categories of Strategies to match

OBJECTIVE: To create an opportunity for future employment in service economy.

OBJECTIVE: To educate the future managers to meet international challenges.

OBJECTIVE: To provide a thorough review and analysis of multinational business management

OBJECTIVE: To acclimatize students in the process of research in marketing

OBJECTIVE: To provide more complete treatment of mergers, takeovers, restructuring and

Text Books: Indu Shekhar Thakur, “Environmental Biotechnology”, I. K. International, 2006.

OBJECTIVE: To prepare a student to meet current and future hotel market.

104001 - BUSINESS RESEARCH METHODS

104002 - CORPORATE GOVERNANCE AND BUSINESS ETHICS

104006 - INTERNATIONAL BUSINESS ENVIRONMENT

OBJECTIVE: To make the students to understand the dynamics of business environment in

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