Grade 12 – Media and Information Literacy

First Quarter
Week 2
Day 01

Topic: Media Literacy

Learning Competencies:
1. Identify the similarities and differences between and among media literacy, information
literacy and technology literacy
Objectives:
1. Define the key concepts related to media literacy
2. Discuss and value the importance of media literacy
3. Explain the fundamental elements of media literacy

References:
DIWA Senior High School Series: Media and Information Literacy Module
Teaching Guide for Senior High School Media and Information Literacy Published by
CHED, 2016
https://www.slideshare.net/geepatty/media-literacy-introduction-7103886

Concept Notes

TERMS TO UNDERSTAND

• Literacy: The ability to identify, understand, interpret, create, communicate and compute, using printed
and written materials associated with varying contexts. Literacy involves a continuum of learning, wherein
individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their
community and wider society.
• Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of forms. It aims
to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with
traditional media and new technologies.

Importance of Literacy
Literacy has become an essential part of the fabric of modern societies, a thread that links all
aspects of life and living in our contemporary world.
People with good literacy skills are more likely to have:
 Higher self-esteem
 Better health
 Better Jobs
 Higher Wages

Importance of Media Literacy

It helps us:
 Become a smart consumer of products and information
 Learn to think critically
 Recognize point of view
 Create media responsibility
 Identify the role of media in our culture
 Understand the types of influence made media and how we can make information choices
 Process Skills you need to know to become a media literate individual

Recognize and understand media

Locating media from a variety of sources

ACCESS
Select different types of information based on
the task

Use prior knowledge to predict outcomes

ANALYZE Interpret a message

Use strategies to compare/contrast,

fact/opinion, cause/effect

Appreciate in interpreting messages

Evaluate the quality of a message

EVALUAT
Judge the value of a message

Respond to messages of different content

Make use of brainstorming, planning,

composing, and revising process

EVALUAT Use language effectively

Create and select image to achieve various

goals

Use technology to communicate in the

construction of messages

Media Habits, Lifestyle and Preferences

Media habits, lifestyle and preferences are broad topics. Media habits refer to the usual activities related
to the consumption of media like the television, radio and newspapers. Media lifestyle refers to how the
behaviors are incorporated into ones life (daily habits). Media preferences refer to the individual taste and style
as related to media usage. Below are some of these habits and preferences over the years.  
 In the 1990s for example, people were exposed to a limited number of media choices--television, radio,
newspaper. Hence, you preferences are limited only. You can only select from among the three. These three,
however, are part of the general public's lifestyle then, especially the newspaper. Nowadays, people barely read
the printed newspaper--but some still read the online version of our reputable newspapers. The television has
declined in usage as well.  

Rise of Streaming and Internet Services

When the use of the internet boomed, streaming services such as YouTube and Netflix also rose. Hence,
media usage, preferences and habits were changed. Those who had to wait for a kiss to happen in a drama they
had been watching need not wait that long anymore as video on demand is now the norm. You do not need to wait
for a schedule, you can simply download a movie and then watch it, pause it at your convenience. Social media as
well has taken prominence over traditional media.  

Typology of media literacy

Stage
Acquiring Fundamentals
Language Acquisition
Narrative Acquisition
Developing Skepticism
Intensive Development
Experiential Exploring
Critical Appreciation
Characteristics
 Learning that there are human beings and other physical things
apart from one's self; these things look different and serve
different functions
 Learning the meaning of facial expressions and natural sounds
 Recognizing shapes, form, size, color, movement, and spatial
relations
 Recognizing rudimentary concept of time-regular patterns
 Recognizing speech sounds and attach meaning to them
 Being able to reproduce speech sounds
 Orienting to visual and audio media
 Making emotional and behavior responses to music and sounds
 Recognizing certain characters in visual media and follow their
movement
 Developing understanding of differences between:
- Fiction vs. nonfiction
- Ads vs. entertainment
- Real vs. make-believe
 Understanding how to connect plot elements
- By time sequencing
- By motive-action-consequence
 Discounting claims made in ads
 Sharpening differences between likes and dislikes for shows,
characters, and actions
 Making fun of certain characters even though those characters are not
presented as foils in their shows
 Strongly motivated to seek out information on certain topics
 Developing a detailed set of information on particular topics
(sports, politics, etc.)
 Has high awareness of utility of information and quick facility in
processing information judged to be useful
 Seeking out different forms of content and narratives
 Focusing on searching for surprises and new emotional, moral,
and aesthetic reactions
 Accepting messages on their own terms, then evaluating them
within that sphere
 Developing very broad and detailed understanding of the
historical, economic, political, and artistic contexts of message
systems

Social Responsibility
 Ability to make subtle comparisons and contrasts among many
different message elements simultaneously
 Ability to construct a summary judgment about the overall
strengths and weaknesses of a message
 Taking a moral stand that certain messages are more constructive
for society than others; this is a multidimensional perspective
based on thorough analyses of the media landscape
 Recognizing that one's own individual decisions affect society-no
matter how minutely
 Recognizing that there some actions an individual can take to
make a constructive impact on society

Activity # 01:
Answer the following:
1. At what stage in the typology of media literacy do you think you are at the moment? Why?
2. Give an example scenario where you can say that you are a media literate individual.
 Grade 12 – Media and Information Literacy
First Quarter
Week 2
Day 02

Topic: Information Literacy

Learning Competencies:
1. Identify the similarities and differences between and among media literacy,
information literacy and technology literacy
Objectives:
1. Define the key concepts related to information literacy
2. Discuss and value the importance of information literacy
3. Explain the fundamental elements of information literacy

References:
DIWA Senior High School Series: Media and Information Literacy Module
Teaching Guide for Senior High School Media and Information Literacy Published by
CHED, 2016
Libguides.seminolestate.edu

CONCEPT NOTES

INFORMATION LITERACY – describes a set of abilities that enables an individual o acquire,

evaluate, and use information.

WHY IS IT IMPORTANT?

Every day we encounter an increasingly large and diverse sea of information through the Web, mass
media, and published works. You can find information in many different formats, from an endless number of
sources. The quality of information varies greatly between the available information choices. Just think of a
typical internet search; it is common to retrieve authoritative, current, and reliable sources alongside biased,
outdated, misleading, or false sources. Furthermore, an online search is likely to result in more information than
can be effectively handled. The sheer amount and variety of information available to us makes information
literacy competencies important to master!

Information literacy skills are vital to success in your personal, professional, and academic life. In
college, you use these skills to perform well on research papers, projects, and presentations. At work you will
likely encounter situations where you must seek out new information to make logical decisions. In the home, you
are constantly faced with deciding consumer issues and forming opinions on social and political topics. Each
situation requires engagement in the information literacy process.

Watch this video by Vanessa Garofalo, MLIS to know more about how important information literacy is
in this modern world.
Click this link: https://youtu.be/8VI7bNr4zRk

INFORMATION LITERACY PROCESS

DETERMINE the
information

ACCESS
Information Literacy information

can be defined as a EVALUATE

process of attaining
sources

knowledge
INCORPORATE into
knowledge base

USE information
UNDERSTAND legal effectively
& ethical issues

Activity # 02:

1. What do you do when you want to get information about something?

2. How do find the information you need?
3. How do you assess if the information you got was authentic or not?
4. Do you automatically believe the information you get from the following media sources?
Explain why or why not:
Internet
TV News
Radio (News)
Newspaper
Books
Facebook
Twitter
 Grade 12 – Media and Information Literacy
First Quarter
Week 2
Day 03

Topic: Technology Literacy

Learning Competencies:
1. Identify the similarities and differences between and among media literacy,
information literacy and technology literacy
Objectives:
1. Define the key concepts related to information literacy
2. Discuss and value the importance of information literacy
3. Explain the fundamental elements of information literacy

References:
DIWA Senior High School Series: Media and Information Literacy Module
Teaching Guide for Senior High School Media and Information Literacy Published by
CHED, 2016

CONCEPT NOTES

TECHNOLOGY – the generation or use of knowledge and process to solve problems and extend
human capabilities
- “anything people do to modify the natural world to meet human needs” (Gallup
Poll, 2005, p.1)

TECHNOLOGY LITERACY – the branch of knowledge that deals with the creation and use of
technical means and their interrelation with life, society and the environment, drawing upon such
subjects as industrial arts, engineering, applied science and pure science.
ACTIVITY 03:
1. What kinds of Technology or gadgets are you exposed to? Name them all.
2. What kinds of technology or gadgets are you NOT exposed to? Which ones do you want to be exposed to
or want to own? Explain why?
3. What kinds of computer software are you familiar with? Where do you use them and for what purpose?
4. What kinds of mobile apps are you familiar with?
5. Do you consider yourself as a technology literate individual? Why?
 Grade 12 – Media and Information Literacy
First Quarter
Week 2
Day 04 & 05

Topic: Media, Information and Technology Literacy

Learning Competencies:
1. Identify the similarities and differences between and among media literacy,
information literacy and technology literacy

ASSESSMENT

Give the similarities and differences among and between Media Literacy, Information Literacy, and
Technology Literacy

MEDIA LIT. INFO LIT. TECH. LIT.

SIMILARITIES

DIFFERENCES