Code Subject Professor

301 Global Business Environment Ms. Nandita Sethi nanditasethi@ipeindia.org

302 Strategy for Global Competitiveness Mr. T Narasimharao tnraonra@yahoo.com (We have to ask Padmaja Madam
of PGDM office to provide names of the 2 books he uses)
303 Global Marketing Dr. Garimella somag@imi.edu
304 Managing Across Cultures Prof. Ramanand ramanand@ipeindia.org
305 Management of Global Financial Prof. Harikrishna asharikrishna@gmail.com
Markets
306 Entrepreneurship & Global Business Guests and Faculty
Opportunities

GLOBAL BUSINESS ENVIRONMENT

Code: 301 Credits: 3

Unit I Macro economic environment and impact on business. National Income and Related Aggregates: Circular flow of activities
and related Aggregates – Consumption, Investment and Savings, Concepts & Measurement of National Income and
Sectoral Income Distribution in India. Role of the unorganized sector, Shadow economy in India.

Unit IIKeynes Theory of Income and Employment: Classical theory, Keynes Theory of Employment, Aggregate Demand & Supply,
Consumption Function, Multiplier, Investment Function, Marginal Efficiency of Capital, Rate of Interest and Liquidity
Preference, Role of the govt. and the external sector, IS–LM Model and the Simultaneous Determination of Income
and Rate of Interest, Accelerator. Business Cycles, bailouts and stimulus packages

Unit III Fiscal and Monetary Economics: Budget concept – Analysis of budget of Government of India – Public Revenue &
Public Expenditure – Revenue & Capital Accounts; Plan & Non-Plan Expenditures. Taxes – Meaning and Types,
Indian tax structure, Trends in tax revenues, Non-tax sources of Revenue, Deficits: Revenue, Fiscal & Primary.
Meaning and Functions of Money, Components of Money Supply in India. Inflation -Types, causes and effects.
Monetary Policy –Role of RBI– Currency Regulation & Credit Control. Performance of monetary policy in India
TEXT BOOK: TBD

SUGGESTED READINGS:

1. Dornbusch, Rudiger, Fischer, Stanley (2005), “Macro Economics” TataMc Graw-Hill, New Delhi.
2. D’Souza, Errol (2008), Macroeconomics” Pearson Education, N. Delhi
3. Blanchard, Olivier (2005), “Macro Economics”, Prentice Hall
4. Mankiw, Gregory. N (2002), “Macro economics”, 5th Rev. Edition, Worth Publishers Inc., U.S.
5. Sabnavis, Madan, (2008), “Macroeconomics Demystified”, Tata McGraw-Hill Publishing Co. Ltd.
6. D N Dwivedi (2003), Macro Economic Theory & Practice, Tata Mc-Graw Hill, Delhi
7. M L Seth (1998), Macro Economics, Laxmi Narayan Agarwal, Agra
8. Mishra S.K, and Puri, V.K (2008), “Economic Environment of Business”, Himalaya Publishing House.
9. Economic Survey (recent year), Ministry of Finance, Government of India New Delhi
10. Currency and Finance (recent year), Reserve Bank of India, Ministry of Finance, Government of India, New Delhi

Macroeconomics and the Global Economic Environment REVISED

Unit 1: Global Economic Environment : Main forces and drivers of globalization. Concerns of globalization. The changing nature
of international business in response to the changing global economy.

Unit 2: Macro Economic Concepts & Performance : the concept and measurement of aggregate output and input (e.g., Gross
Domestic Product [GDP]); Keynesian and post-Keynesian income determination analysis; fiscal policy (including government deficits
and the public debt); monetary policy, the role of the Central Banks , and the banking system; economic growth; international trade
and exchange rate determination.

Unit 3: Global Economic Trends: International Economic Institutions: Agencies and Agreements ; Regional Economic Integration ;
Global Business Management.
Suggested Books

1. Mankiw, Principles of Macroeconomics, Worth Publishers, (6th edition), 2006.

2. Chales, W. L. Hill, Global Business Today, 6th edition, McGraw-Hill Irwin, 2008
3. David Miles & Andrew Scott, Macroeconomics and The Global Business Environment, 2nd Edition, Wiley, 2005
4. John Sloman, The Economic Environment of Business [paperback] , 2nd edition,
Pearson Education limited, 2008
5. Manab Adhikari, Global Business Management : In an International Economic Environment, Macmillan Publishers
India, 2000

STRATEGY FOR GLOBAL COMPETITIVENESS

Code: 302 Credits: 3

Unit I: Review of business policy and strategy analysis. Balanced scorecard of objectives. Strategic Management in Multiple SBU
Businesses, the Strategic Decision Making Process

Unit II: Analysis of Competition, Economic and Marketing view points competition, Live Cycle approach to Strategy
formulation, Technology, PLC and Competitive Strategies, Routes to Competitive Advantages, Focused growth vs
Unrelated expansion., Posterion theories of Competition, Value Chain and Strategic Advantages, Five forces of
Competition, Entry and Exit barriers to competition, Competitive Advantage of Nations and Porter’s Diamond.
Unit III: Organization values, ethics, culture and strategic fit, Strategy Vs Structure, 7 S approach to O D, BPR, TQM,
Benchmarking as Implementation tools. New developments in Structures of SBUs, Networking, Virtual Organizations.
Implementation strategies, Strategic Leadership, Role of Board of Directors, Strategies for Turbulent Times,
Globalization and Strategic Management

TEXT BOOK:
Management of Strategy :
Hitt - Hosskisson
Cengage Learning South Western / Indian Edn 2007

SUGGESTED READINGS:

1 Fred R David (2006), (10th Edn), “Strategic Management Concepts and Cases, Prentice Hall India
2 Arthur A Thomson, A J Strickland, John E Gamble and Arun K Jain (2006), (14th Edn), “Crafting & Executing
Strategy”, Tata Mc Graw Hill
3 Michael Hitt, R Duane Ireland, Rober E Hoskisson (2004), 6th Edition, “Strategic Management, Competititveness and
Globalization, Concepts and Cases”, Thomson Learning South Western College
4 Michael Hitt, R Duane Ireland, Rober E Hoskisson (2004), (6th Edition), “Management of Strategy”, Cengage
Learning, Indian Edition
5 Gerry Johnson, Kevin Scholes, (2002) (6th Edn), “Exploring Corporate Strategy”, Pearson Education.
6 Lawrence R Jauch, William F Glueck (1988/89), “Strategic Management and Business Policy, McGraw Hill
7 William F Glueck, Lawrence R Jauch, (1984), “Business Policy and Strategic Management”, McGraw Hill
8 Thomas L Wheeler, J David Hunger (2004) (9th Edition), “Concepts in Strategic Management and Business Policy”,
Pearson Education
9 John A Pearce, Richard B Robinson (2005), (9th edition), “Strategic Management, Formulation, Implementation &
Control”, Tata McGraw Hill

GLOBAL MARKETING
Code: 303 Credit: 3

Unit I

Introduction to Global Marketing, Scope, Reasons for companies going global, Internationalization Process and orientations, The
Global Marketing Environment: economic, Political, legal, Social and Cultural: Recent trends in World Trade, WTO, Tariff and non
Tariff Barriers, Dumping and Anti Dumping

UNIT II

Global marketing strategies: Market Selection, Entry & expansion Strategies, International Marketing Research, Decision Making
Process for International Markets Marketing Strategies of MNCs, Marketing Channels and distribution decisions, International
Retailing.

Unit III

Product strategy for international markets: Standardization v/s. adaptation in international markets, Managing products in International
Markets, Building brands in international markets, Brand equity, Positioning and repositioning in International Markets, Pricing
Strategies, Issues in transfer Pricing, Promotion Strategies, Global e-Marketing.

TEXT BOOK: Global Marketing Management by Warren J. Keegan.

SUGGESTED READINGS

1. Varshney, R.L. and Bhattacharya, B., “International Marketing Management”, S. Chand & Co., New Delhi, 2008
2. Lee Keifer and Carter S., “Global Marketing Management”, Oxford University Press, New Delhi, 2008.
3. Keegan, Warren J., “Global Marketing Management”, Pearson Education, New Delhi, 2007.
4. Cherunilam, Francis, “International Marketing”, Himalaya Publishing House, New Delhi, 2007
5. Joshi, Rakesh Mohan, “International Marketing”, Oxford University Press, New Delhi, 2006.
6. Shaw John J. and Onkvst S., “International Marketing Management”, Prentice Hall India, New Delhi, 2006
7. Paul Justin, “ International Business” PHI Learning Private Limited, New Delhi, 2009
Journals / Magazines

1. Journal of Marketing
2. Harvard Business Review
3. Marketing Mastermind
4. Global Business Review
5. Pitch
6. Brand Reporter

MANAGEMENT OF GLOBAL FINANCIAL MARKETS

Code: 305 Credit: 3

Unit I:
(i) International Financial System – meaning and scope – Importance – Management of Finance function in Global Context –
International Financial Environment – Recent changes in Global Financial Markets – The Emerging Challenges – International
Monetary System – IMF – The European Monetary Systems – Economic and Monetary Union – Asian Currency Markets –
GDRs, ADRs.

(ii) Foreign Exchange Markets - Concepts of Foreign Exchange – Foreign Exchange Market and its Components – Exchange
Rate Determination and Forecasting – Long run, Short run and Forward Exchange Rates – Exchange Rate Theories including
BOP – Indian Foreign Exchange Market – Nature and Structure – Foreign Exchange Management Act (FEMA) – Recent
Developments of FEMA

Unit II:

(i) The nature and measurement of Exposure and Risk

 – Global Financial Markets and Interest Rates – Corporate Exposure Management Policy – Management of Hedging and
Speculation of Transaction Exposure – Corporate Exposure – Interest Rate Exposure – Risk Management using Currency and
Interest Rate Futures, Option and Financial Swaps.

(ii) Accounting for foreign currency transactions – preparation of foreign currency statements – Non-Residential Accounts –
Loans and Overdrafts – Blocked Accounts

(iii) Financing of International Operations: International Equity Investments – Long-term and Short-term borrowings in the
global capital markets – International projects Appraisal – Tax and Accounting Implications of International Activities.

TEXT BOOK: Jeff Madura – International Financial Management

SUGGESTED READINGS

1. C. Jeevanandham – Foreign Exchange Arithmetic, Sultan Chand and Sons – New Delhi, 2006.
2. P.K. Jain – International Financial Management – MacMillan, New Delhi, 2004.
3. Ephraim Clark, International Finance, Thomson, 2004

INTRODUCTION TO ENTREPRENUERSHIP & GLOBAL BUSINESS

Code: 306 Credits: 3

Unit I Meaning of Entrepreneurship, types of entrepreneurship, concept of intrapreneur, developing entrepreneurship through training
and motivation.

Unit II Idea Generation, Identifying and Evaluating business Opportunities, idea generation and evaluation, Lifecycle and
growth plans and the role of the entrepreneur in each stage., Exit options, Presentation of Business Plans.

Unit III Post-entry entrepreneurial issues: Implementing Business plans, Forms of business ownership, Professionalization and
Management Succession, Reinventing and turn around.
 Support systems for entrepreneurs: Institutional support: Training Institutions, Financial Institutions, Research and
Technology, Marketing and Legal aspects, Taxation benefits, Global aspects of Entrepreneurship

TEXT BOOK: Hisrich, R.D, Peter, M. P and Shepherd, D.A (2006) Entrepreneurship, New Delhi: Tata Mcgraw Hill, sixth edition.

SUGGESTED READINGS:

1. Dollinger, Mark J (2004) Entrepreneurship: strategies and resources, Delhi: Pearson Education (Singapore)
2. Sharma, Sudhir, Singh, Balraj and Singhal, Sandeep (2005) Entrepreneurship development, New- Delhi: Wisdom Publications
3. Saini, J S and Rathore, B S (2001), Entrepreneurship: theory and practice. New Delhi: A.H.Wheeler, 2001.
4. Desai, V (2006), Small- Scale Industries and Entrepreneurship, Himalaya Publishing House.
5. Jain P. C. (1998), “Hand book for new entrepreneurs”, Oxford University
6. Peter Drucker (1993), “Innovation and Entrepreneurship”, Hyper Business Book
7. Barrow, Colin, Brown, Robert and Clark, Liz (2006), The Successful entrepreneur's guidebook: where are you now, where you
want to be, how to get there. London: Kogan Page
8. Dutta, Sudipt (1997), Family Business in India, New Delhi: Response Books
9. S.S Khaka, “Entrepreneural Development”., S.Chand & Company limited New Delhi-110055
10. Thomas W. Zimmerer & Norman M.Scar Borough (2005), “Essentials of Entrepreneurship & small business management”.
Pearson Prentice Hall