Infinite  Communities

Infinite  Connections
Infinite  Conversations

At the intersection where

Brands & Customers engage,
infinite possibilities exist to create
value …

designs & executes

engagement strategies
that seed, lead and ignite
conversations that get results!

Randy F. Price
Chief Executive Officer/Bio
socialarc innovation lab 2
CONFIDENTIAL November 30, 2010
 Leadership, Experience & Expertise

Strategic Social Media Experience

Conversation Etiquettesm Approach

Best Practices Methodology

Keen Understanding of the FTC Guidelines

Leadership WOMMA’s Ethics Committee for Emerging Platforms

World Class Brand “Expertise”

Brand Monitoring or Listening Technologies

We leverage our deep intellectual capital and earn engagement results via our
proprietary Activation Intelligence methodology and Just-In-Time Outreachsm
Randy F. Price
Chief Executive Officer/Bio
socialarc innovation lab 3
CONFIDENTIAL November 30, 2010

Social Media Marketing Client Engagements

Visa Business Network

Visa Olympics
Visa Holiday eCommerce
Visa Global Innovation
Claire’s Retail Stores
Maybelline
Bosch Appliances
Sherwin Williams
Foster’s Beer
Bahamas Ministry of Tourism
Auto Club of Southern California
Merck
Microsoft
Nissan
Toyota

Randy F. Price
Chief Executive Officer/Bio
socialarc innovation lab 4
CONFIDENTIAL November 30, 2010
 Randy F. Price Thought Leadership
2010-2011 Engagements
Word of Mouth Marketing Association
Co-chair of the WOMMA Ethics Committee on Emerging Platforms

Orange County Co-Organizer and Key Speaker

Tech Coast Angels Information Session “Using Social Media for competitive research,
influence & growth acceleration”

Chapman University Guest Lecture Series, Marketing & Advertising Principles, “Social
Media’s Impact on the 4 P’s”

2009 Industry Speaking Engagements

Electronic Retailers Association (ERA) National Convention Presentation

and Panel “To Tweet or Not to Tweet, Is That A Question?”

Direct Marketing Association. (DMA) National Conference

“Listening and Social Media Marketing segmentation”

Direct Marketing Educational Foundation (DMEF) National Conference

Research Luncheon Keynote “Social Media ROI: Work-in-Progress”

American Marketing Association (AMA) Panel

“Using Social Media Marketing for Professional Services”
Randy F. Price
Chief Executive Officer/Bio
socialarc innovation lab 5
CONFIDENTIAL November 30, 2010

Always curious and wired, Randy is, first and foremost, a strategic marketing innovator. His
unique ability is also his passion, to create value & actionable insights from data, trends &
consumer behavior that result in competitive advantage. According to those that know him well,
he is the quintessential ENTP!
Mr. Price is religiously strategic & a wildly creative visionary. Skilled at managing the collaboration
of great work while simultaneously making the workplace a great place to be.
Randy has a tireless desire to win with a relentless focus on innovation. His passion is finding
simple solutions to complex problems, creatively using technology to engage & activate
customers.
Randy F. Price
CEO In his first year as the Chief Digital Strategist for Wunderman Interactive, Price was recognized
Co-Founder within the agency review as having built the “Best Practice” in the Y&R brands group of agencies.
Randy re-engineered an imploding digital division into a successful, agency practice, elevating
the visibility, revenue growth and profitability of the Los Angeles office. Mr. Price was instrumental
in the creation and implementation of countless best practice global engagement initiatives for
Sony, Microsoft and Ford Brands (Jaguar, Land Rover, Lincoln and Volvo).
His digital experience and leadership were crucial in assembling an international cross functional
team that “WON” the global LandRover.com assignment.
Prior to that, Mr. Price served in various senior marketing and sales capacities with Coca-Cola
USA, Procter & Gamble, NBC/Universal Studios, and Dole Foods; resulting in a rich background
of vertical industry expertise. Starting his career at Procter & Gamble (P&G), Randy also
successfully managed the New York Office for Coca-Cola USA.
Mr. Price holds a patent in near field communications (NFC) for a mobile, location based service
(LBS), wireless POS application.
Randy F. Price
Chief Executive Officer/Bio
socialarc innovation lab 6
CONFIDENTIAL November 30, 2010