KRISTIN SHAFFER

CONTACT INFO WORK EXPERIENCE

Phone 513.646.5378 Sports Information Graduate Assistant | Cumberlands Patriots August 2019 - Present
Email k11shaff@gmail.com • Created the most successful social media summer 2020 campaign in the department
Address 7000 College Station Dr. with over 25,000 interactions
Williamsburg, KY 40769 • Grew overall content for 30 athletic teams spanning over social media platforms and
Portfolio Website the athletics website by over 100%
https://kristinshafferportfolio.weebly.com • Main contact and creator for men’s soccer, softball, women’s wrestling, women’s golf
and men’s bowling
Twitter @k_shaffe • Lead director for broadcasts with multiple cameras, graphics, commercials and on-air
Instagram @k_shaffe talent

Content Writer | The Women’s Game May 2016 - February 2020

PUBLICATIONS • Created the most viewed content for the Aussies Abroad section
Insider Sport Magazine (2019) • Conducted interviews with Olympians, World Cup players and top coaches
Multi-page W-League preview • The main writer for the W-League generating weekly analysis and season previews
featuring analysis and interviews
Written Content Intern | BIGPLAY June 2019 - September 2019
SKILLS RATING • Head writer and director for 2019 Women’s World Cup content
• Reported directly to the Director of Written Content to help improve writers’ articles
Writing
• Analyzed articles and social media presence to improve the overall voice
Editing • Improved article views by 15% from conducting group and individual editing meetings
Websites
Twitter Softball Video Coordinator | Nebraska Cornhuskers August 2016 - August 2019
• Responsible for retrieving, capturing and editing film for coaches and student athletes
Instagram
from a performance standpoint
Facebook • Created in-house highlight videos for each individual player as well as hype videos for
YouTube the entire team
Photoshop • Conducted marketing research to help increase ticket sales for home games
Illustrator
Assistant to the General Manager | Akron Racers May 2017 - August 2017
InDesign • Created all video content such as game highlights, promotional videos and GIFs for
Premiere social media generating the most interactions of the season
After Effects • Head liason between game operations staff and press box personnel
• In charge of the in game music — creating, editing and organizing music
WordPress
• Arranged travel, appearances, camps and fan experiences with players
• Assisted in a variety of other roles including marketing, clubhouse duties and logistics
REFERENCES for each game
Tommy Chasanoff
Assistant Athletic Director/ Game Day Operations Intern | Chicago Bandits May 2016 - August 2016
Sports Information Director • Helped increase ticket sales to over 1,000 fans a game, the most in the National Pro
University of the Cumberlands Fastpitch League
Thomas.Chasanoff@ucumberlands.edu • In charge of the in game video and audio board for every home game
941.538.2300 • Worked in various roles such as ticket operations, marketing and merchandise

Brandon Hensley Experience Intern | Anthony Muñoz Foundation August 2015 - May 2016
Director of Athletic Video • Coordinated, outreached and organized events with 50 - 1,000+ students
Operations • Brand promotion through blog posts, social media content and the monthly newsletter
University of the Cumberlands • Gained sponsorship for events from corporations in the Cincinnati area
Brandon.Hensley@ucumberlands.edu
606.344.2800
EDUCATION
Master of Business | University of the Cumberlands August 2019 - May 2021
Rhonda Revelle • Concentration in Marketing
Head Softball Coach
University of Nebraska
Rrevelle@huskers.com Bachelor of Arts | University of Cincinnati August 2013 - May 2016
402.450.4978 • Majored in Communication and English - Rhetoric and Professional Writing

AWARDS
2020 NAIA-SIDA Publication Awards | Game Day Infographic
• Third place for men’s/women’s wrestling combined dual meet graphic