Académique Documents
Professionnel Documents
Culture Documents
1) Europe: UK, NL, IT, D, FR, SP 3) CE Includes: DVD, Home Theatre Systems, Audio Home Systems, excluding TV.
2) SDA = Small Domestic Appliances SDA Includes: Men Shavers and Power Toothbrushes
Source: GFK, NPD, AC Nielsen
Through August / September ’08, Consumer Lifestyle markets
developed positively in emerging markets
All figures given as percentages
33.2
22.7 20.0 22.1
CL Value 13.3 7.8
growth,
YoY
29.4 27.5
24.1 26.5
13.5
CE Value 7.9
growth,
YoY
34.0
SDA Value 16.4 18.8 10.5 8.8
growth,
YoY -0.8
1) Russia and Poland for CL and CE; Russia, Poland, Turkey and 3) Estimation based on low coverage panel data for key categories
Ukraine for SDA 4) Estimation based on low coverage GfK panel data for key categories
2) YTD Sept 08 was considered Source: ZYK, SINO, CEC (China), local GfK (Brazil)
We maintain or increase our market share in most key
categories around the world
All figures given as percentages
Western Europe US
Philips
+10.7
Share
Gain, MAT +5.6
Aug08 vs +2.6 +3.0 +2.5 +3.6
+1.3 +2.1 +1.9
+0.9 +0.6 +0.6
Last Year
-0.4 -0.8
-2.0 -2.3
DVD Home Men’s Oral Mother
TV DVD DVD Home Men’s Female Coffee Juice Garment Oral Mother Player Theater shavers Health and Child
Player Recorder Theater Shavers Depilation Extractor Care Health and Child System Care Care
Systems Care Care**
+16.5
Russia China Brazil
+8.2
Philips +8.6
+2.1
Share +2.3 +3.1 +2.2 +2.3
+1.1 +3.8 +4.4
Gain, MAT +0.5
Aug08 vs +0.2
-1.9
Last Year -5.7 -1.7 -1.0
-12.4
TV Audio DVD Men’s Female Juice Garment Oral TV DVD DVD Home Irons Shavers Female TV Home DVD
Home Recorder Shavers Depilatio Extractor Care Health Player Portable Theater Depilati Theater Player
System n Care* System on System
1) Market share: 14 key markets: 6WE countries, US, BRIC, Poland, Turkey, Ukraine, MAT Aug 2008; US excluded for DA categories and hair care
2) Index: 100 = as good as the best competitor; > 100 better than the best competitor; < 100 less good than the best competitor
Source: market share data: GfK, NPD, AC Nielsen, CEC, SINO, ZYK;
Philips has a number of regional leadership positions
Drip Filter Coffee, Female Depilation, Garment Care, Haircare and Food Preparation
307 WE
6 Drip Filter Coffee
55 WE, CEE
7 Female Depilation
90 CEE, China
9 Haircare
95 WE, CEE,
10 Food Preparation Brazil, China
1) Market share: 14 key markets: 6WE countries, US, BRIC, Poland, Turkey, Ukraine, MAT Aug 2008; US excluded for DA categories and hair care
2) Index: 100 = as good as the best competitor; > 100 better than the best competitor; < 100 less good than the best competitor
Source: market share data: GfK, NPD, AC Nielsen, CEC, SINO, ZYK;
Net Promoter Score drives profitable growth
%
Only excellence drives growth !
promoters
(Score 9/10)
Growth
% Acceleration
detractors
(Score 0-6)
40% Benchmark
%
+10 & deploy target
30% NPS
20%
H1 - 08 H2 - 08
2007 2008 2009 2010
Action – win
promoter plans
Global and Regional Leadership positions correlate with
higher Net Promoter Score and higher profitability
Insights
& Marketing Net Organic
Value Plans Promoters Growth
Propositions NPS®
Sales
Actual In-
market – 112 115 142 128 110
Index vs. plan
Campaign Effectiveness /
ROI - % positive 45% 70% >70%