LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3

(The format to be used for Planning the academic activities other than
Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests,
industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment
for the Course)
ACADEMIC ACTIVITY NO.I/ HW 1

Lovely School of Business Department of Management

Name of the faculty member: Kanwal Gurleen
Course No.: MGT745 Course Title: Workshop on advertisement design
Class: Semester: Section: Batch:
Max. Marks: 15 Date of Allotment: Date of Submission:
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case
study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc
to be undertaken as a part of the continuous assessment for the Course should be prepared
separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization
based, please specify the organization with respect to the assignment. Absolute theoretical
academic assignments, which involve only copying from the books, should be discouraged.
Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should also be
specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of
assignment should be different or the organization on which the assignment is based should be
different.

S Name Objectives of
No Academic Topic Organization Model
Activity
Develops Design a print Cambridge international Evaluation on
analytical advertisement school(Gems Managed
school,Jalandhar)
ability of the of Cambridge the basis of
students that International
how Print School, Designing of
advertisements Jalandhar(A
are being Gems Advertisement.
designed in Managed
industry. School). The This is an
This would be print
a live project advertisement Individual
for the should be 20
students. cm by 20 cm. assignment.
The softwares
which can be Copied
used are :
Corel draw ads(either from
and Adobe
photoshop internet or any
only.
fellow student
 The creative will be awarded
brief is given at
the end of this 0 mark.
document.
Distribution of
marks:
Submission :
10
( Creative
Idea :4
,Execution :
4 ,Color
combination: 2)
Viva: 05
(The student
should be
carrying all the
relevant project
files in soft
copy at the
time of viva)

Creative Brief:

You have to create a print advertisement of Cambridge International School,

Jalandhar(A Gems Managed School). The print advertisement should be 20 cm by
20 cm.
The softwares which can be used are : Corel draw and Adobe photoshop only.
The ad would be judged on following parameters:
Submission : 10 ( Creative Idea :4 ,Execution :4 ,Color combination: 2)
Viva: 05 (The student should be carrying all the relevant project files in soft copy
at the time of viva)

Client contact Information:

Cambridge International School ( A Gems Managed School), Amritsar Road,
Jalandhar.

Background:

Cambridge International School is a co-educational school housed in a modern,

spacious and attractive building is located in Jalandhar outskirts. It is spread over a
purpose-built 10-acre campus with a variety of premium facilities and resources, all of
which have been designed to develop the cognitive and motor skills of the children
through meaningful academics and enjoyable extra-curricular activities
Special features:
--Introducing educomp classes for the first time in Jalandhar
--Separate login ID for each parent
--Unique reporting systems
--Transport Facility available
--Experienced and quality staff
--State of art infrastructure
--World class Stadiums including swimming pools, skating etc
--Special imported furniture for Children
--Full Security with various CCTVs Cameras
--Abundance of Extra Curricular activities and social activities

Target Audience:

The Middle,Upper-Middle, Upper-Upper Class parents ,service class parents who want
quality education for their children irrespective of the Fee Structure. Also taking
admission in this school would enhance their image in the society.

Message:

“Your child’s future is bright with our school”. The parents should ask for enquiries or
enroll after reading this print advertisement.

Associative Word List (Punch Line formation)

- Passion - Discover - Strategic - Imagination - Interactive - Inspire - Experience -

Communication - Skills - Opportunities - Possibilities - Creativity - Tradition - Values –
Endless

Tone :

Formal-Creative-Colorful

Images:

The images should reflect the school’s objective,target audience and tone.
Ensure the images are of high quality and high resolution.

The images,logos,punchlines should not be an imitation of existing images of any

company,school,etc.

Refer to Cambridge International School, (A Gems Managed School), Dasuya.The logo can be
copied from its website.Type Jalandhar instead of Dasuya.