GWALIOR-UNABLE TO ATTRACT TOURISTS

RESEARCH PROJECT REPORT

SUBMITTED TO
INDIAN INSTITUTE OF TRAVEL AND TOURISM
UNDER THE GUIDANCE OF:
Ms Kamakshi Maheshwari

SUBMITTED BY:
VAIBHAV INDORA

PGDM IB (IIB) ROLL NO. 38

POST GRADUATE DIPLOMA IN MANAGEMENT

BATCH 2009-2010

INDIAN INSTITUTE OF TRAVEL AND TOURISM

GOVINDPURI, GWALIOR

INDIAN INSTITUTE OF TRAVEL AND TOURISM MANAGEMENT

 CERTIFICATE

This is to certify that Vaibhav Indora, Roll no. 38 was assigned the Research
Project titled “Gwalior-unable to attract tourists” by the Institute. He has
submitted the project report in accordance with the course requirements of Post
Graduate Diploma in Business Management for the academic year 2009 – 2010.

To the best of my knowledge this report is the genuine work done by him and has
neither been copied from anywhere nor submitted for the award of any Degree or
Diploma in any of the institution.

Ms Kamakshi Maheshwari Date:

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 DECLARATION

I hereby declare that this Project report titled “Gwalior-unable to attract

tourists” is the original work done by me and not copied from anywhere or
submitted in any of the institution for the award of any Degree or Diploma by any
other person.

Date: Vaibhav Indora

PGDM IB (II-B)
Roll no. 06

INDIAN INSTITUTE OF TRAVEL AND TOURISM MANAGEMENT

 ACKNOWLEDGEMENT

I wish to express my sincere gratitude to Ms Kamakshi Maheshwari for acting as

a guide and providing me with continuous support and guidance whenever
needed. This report could not have been completed without the inputs and the
words of advice from her for which I shall always remain grateful to her.

I would also like to thank the respondents, who gave their precious time of their
busy schedule to provide inputs to my report.

Vaibhav Indora

PGDM IB (II-B)

Roll no. 38

INDIAN INSTITUTE OF TRAVEL AND TOURISM MANAGEMENT

 TABLE OF CONTENTS

INTRODUCTION

RESEARCH OBJECTIVES

RESEARCH METHODOLOGY

INTERPRETATION

CONCLUSION

RCOMMENDATION

ANNEXURE

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 INTRODUCTION

Situated in the state of Madhya Pradesh, Gwalior is the city of true royals,
the Scindias. City is well known for its majestic fort, considered as one of the best
in the world. Gwalior is located at a distance of only 118 km from Agra and well
connected by road and rail.

Gwalior is an historical place of Madhya

Pradesh . It is surrounded by District Morena in
the North, District Shivpuri in the south, District
Bhind in the East and District Datia in the west.
The District is having two sub-divisions , namely,
Gwalior & Dabra. There are three tehsils,
namely, Gwalior, Dabra & Bhitarwar and four
Development Blocks namely, Ghatigaon (Barai),
Morar, Dabra & Bhitarwar. It is well connected
with all the major cities of India by Road, Train and also with Air.The Gwalior is
blessed with Classical Music Maestro Miya Tansen. In memory of him, three days
Tansen Samaroh program take place every year and the Classical music stars
participate in this programme and entertain the people of Gwalior with their
outstanding performance. Also the Gwalior Trade Fair take place every year in the
month of December-January.

Gwalior City is a District in Madhya Pradesh State near Agra. The new
section of the city called Lashkar. Lashkar is few miles South from the old city. It is
the site of factories producing cotton, yarn, paint, ceramics, chemicals, and leather
products. The nucleus of Gwalior is a citadel crowning an isolated rock about 91 m
(300 ft) high, 3.2 km (2 mi) long, and 823 m (2700 ft) wide. The rock is said to have
been a strong hold for more than Ten Centuries and Old city is located in the
Eastern base of the rock. The old city is
covered with white sandstone Mosque,
Palaces, rock temples and statues of
archaeological and architectural interest.
The Jiwaji University was built in Gwalior
in the year 1964. Gwalior City was the
Capital of the princely State of Gwalior
until 1948 and the summer Capital of

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 Gwalior has always been known as a city of valour. This city of enduring
greatness was once the seat of reigning Rajputs(Pratiharas, Kachwahas, and
Tomars) and then the Marathas who have left behind indelible etchings in the
form of palaces, forts, temples, and monuments. The magnificent momentoes of
a glorious past have been carefully preserved, giving Gwalior an appeal unique
Madhya Bharat State from 1948 to 1956. When Madhya Bharat became part of
and timeless.
Madhya Pradesh, it become separate District. According to Census 1991,
population of thehistory
Gwalior's Districtiswas 692,982.
traced back Gwalior's
to a legend history is traced
in 8th centuryback
ADtowhen
a legend
a
in 8th century AD when a chief tain known as Suraj Sen was
chieftain known as Suraj Sen was cured by a hermit-saint Gwalipa, from a deadlystruck by a deadly
disease and
disaease. cured by ahe
In gratitude, hermit-saint
founded this Gwalipa.
city by As a gratitude
Gwalipa's name.for Gwalior
that incidence,
became,he
founded
over this city bythe
the centuries, hiscradle
name.of The newdynasties,
great city of Gwalior became
and with each existance over the
the city gained a
centuries. The cradle of great dynasties ruled the city
new dimension from the warrior kings, poets, musicians, and saints who Gwalior. With different
Dynasty, thetocity
contributed gained
making it arenowned
new dimension from the
throughout the country.
warrior kings, poets,splendour
The scenic musicians,
and saints
must have who contributed
inspired to making
the legendary it renowned
music throughout
maestro- Tansen - to the country.
conjure The
up his
city is also theThe
compositions. setting
city for the the
is also memorials of freedom
setting for fightersofsuch
the memorials as Tatya
freedom Tope
fighters
and the
such indomitable
as Tatya Tope andRanitheof Rani
Jhansi.of Today
Jhansi.the old the
Today settings stand side
old settings by side
stand side with
by
the trappings of modernity.
side with the trappings of modernity.

History of the Gwalior can be divided in three phases.

Statistics
 Ancient
Total Area 5214.00 Sq Km
 Medieval
 ModernForest Area 1019.79 Sq Km

Ancient Net Sown Area 2601.42 Sq Km

Old name of Gwalior is Gopadri or Gopgiri.

No. of Households
In the Mahabharta Gopalkaksh
209.12 Thousands
ADDITIONAL FEATURES
has been mentioned as the place of victory of Bhima. Probably Gopalkaksh is
same Gopadri.Net Irrigated Area 911.93 Sq Km
1. Gwalior fort is also called ‘Gibralter of India’.
DuringPopulation
the later period of 2nd Century 1629881
a new dynasty called Nagvans (vans
2.means
It described as ‘the pearl in the necklace of the castles
clan) took roots in Vidisha-Gwalior region. of Hind’
Vrashnath was by
thethe Mughal
founder of
the Nagvans.Male
Emporer A coin has been found of this 882258
ruler in Vidisha during Veshnagar
excavations.
Female 747623
Babur.
Bhimnag was the next ruler of this clan who
shifted it's capital
Literacy from
Rate Vidisha to Padmavati (modern
3.Pawaya
Fort having three ‘caves’
near Gwalior). andofadescendant
Coins ‘Bhoolbhulaiya’.
of Bhimnag,
Male
Skandnag, Vashunag, and Vrahaspatinag have 80.83%been
4.found
ThereinisPawaya.
wonderful show called
According to a ‘light
pillar &inscription
sound show’ in the night.
found
in Allahbad, Female
Samudragupta had defeated last 56.76%
ruler of
Nagvans, Ganpatinag.
Per Capita Income 13456
Pawaya is some 68 kms from Gwalior. The life-size statue of Chaksha
ManibhadraINDIAN INSTITUTE
has been found OF TRAVEL
here. The AND TOURISM
Parmars builtMANAGEMENT
the fort and the nearby
Dhoomeshwar Mahadeo temple, which are the main attractions of Pawaya.
5. Fort gives you unmatched and picturesque view of the Gwalior city nestling
beneath .

6. You can visit the fort through out the year, but winter months are the best
climate.

7. The fort is open daylong but the palaces inside are open to public from 9:30 AM
till 5 PM.

8. The fort area is also home of the Scindia School, a well regarded institution
founded by late

Maratha Maharaja Madhavraoji Shinde of Gwalior in 1897.

RESEARCH OBJECTIVES

 To find out major problems due to which tourists are skipping this
destination.
 To find out local public role in tourism industry in Gwalior.
 To check the availability of three tourism components i.e. Accessibility,
Accommodation and Attraction in Gwalior.
 To know, what necessary steps are required at this point of time for
attracting the arrival of tourists?

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 RESEARCH METHODOLOGY & DESIGN

RESEARCH APPROACH – Questionnaire

 Questionnaire Development Process: - The questionnaire asked from

respondents is basically of objective type. It is supported by both open
and closed questions.

 Reframing: - Initially, the questionnaire was tested for some tourist then
some necessary changes are made to make it more compatible and
flexible.

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 RESEARCH DESIGN – Descriptive

 It was descriptive in the sense as detailed investigation about the

characteristics of the problem faced by the tourist and obstacle in the
path of development of tourism in the Gwalior Fort.

RESEARCH METHODOLOGY – Survey Method

 Data collection: The study conducted is descriptive in nature and the

data is collected for 20 tourist.

 Sampling Technique: Random Sampling

 Sample Area: Gwalior

 Time Frame: The time frame for the project was 9 days.

 Data Collection : Primary (for population etc.) and Secondary Source

RESEARCH QUESTIONS

1. Which is the best attraction in Gwalior?

(a)Gwalior Fort….. (b)Jai Vilas Palace…… (c)Maharaja Bada……
(d)Museum…… (e)Others………………………….

2. From where do you get to know about Gwalior?

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 (a)Newspapers………. (b)Magazines……. (c)Friends/Relatives……
(d)Internet……. (e)Others…………………

3. How do you find the transportation facilities?

(a)Good….. (b)Bad……. (c)Average……

4. How do you find the accommodation facilities?

(a)Good…… (b)Bad…….. (c)Average……..

5. Do you think that attractions in Gwalior are properly maintained &

developed?
(a)Yes……… (b)No……..

6. Do you think that Gwalior has safety and security at attraction points?
(a)Yes……. (b)No……..

7. How is Gwalior a better place than others?

…………………………………………………………………………………………………………………….

8. Is the local government taking desired steps to develop Gwalior as an

international tourism destination?
(a)Yes…… (b)No……. (c)Not really……..

9. Are the local people of Gwalior behaving in a positive manner?

(a)Yes…… (b)No…… (c)Never……..

10.Are the guides and other agents know their job and are well qualified?
(a)Yes…… (b)No…… (c)Not really…….

11.Are there good travel agents to plan the tour for tourists?
(a)Yes….. (b)No……

12.How do you find Gwalior?

……………………………………………………………………………………………………………

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 ANALYSIS
1. Which is the best attraction in Gwalior?

Sales

Gwalior Fort
Jai Villas Palace
Maharaja Bada
museum
others

2. From where do you get to know about Gwalior?

3. How do you find the transportation facilities?

4. How do you find the accommodation facilities?

Sales 5. Do you think that attractions

in Gwalior are properly
maintained & developed?
Good
Bad
Average

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6. Do you think that Gwalior has safety and security at attraction points?

Sales

Yes
No

7. Are the local people of Gwalior behaving in a positive manner?

Sales

Yes
No
Never

8. Are the guides and other agents know their job and are well qualified?

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 Sales

Yes
No
Not really

9. Are there good travel agents to plan the tour for tourists?

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 Sales

Yes
No

INTERPRETATION

After studying the present condition of Gwalior I have found out that there
are various loopholes in Gwalior tourism by which it is not able to pull the
tourists frequently. Reasons like lack of general public involvement, lack of
implementation for the development of the area, lack of safety, etc are
keeping tourists away.
But there is still much more potential in Gwalior city as a tourist destination
and it can improve its condition by taking corrective actions of government,
local people and tourists as well.

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 CONCLUSION

 Local people of Gwalior are not involving themselves in tourism and are not
aware of its importance.
 Neighbouring areas like Agra, Jaipur, Orcha, Khajuraho, New Delhi, etc are
better for touring purposes and have more tourism resources.
 Within the city transportation facilities are not up to the mark.
 All well qualified guides are only focusing on international tourists keeping
the domestic tourists behind.
 Some of the people amongst local residents are cheating and harassing the
tourists.(especially international tourists)
 Local government is somewhere lagging behind in marketing the destination
properly.
 Some of the attractions are not properly cleaned and are stinking badly.
 Proper toilet facilities are not there and the safety and security of tourists are
not appreciable.
 Law and order is not followed properly and crime rate is high.
 Shopping areas are limited.

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 Nightlife is not as much lucrative as at other places like New Delhi, Agra,
etc.

RECOMMENDATIONS

 Proper marketing of the area should be done by using both electronic

and print media.
 Transportation facilities within the city should be improved.
 There is a scope of improving tourism resources.
 Cheaters among local public should be taken care off.
 The monuments should be properly maintained and renovated at
regular intervals.
 The safety and security should be ensured.
 Neat and clean toilet and hygiene facilities should be given to
tourists.
 Focus should be given to both international and domestic tourists at
present and for the future.

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 Local government should conduct tourism related exhibitions to
make local residents aware about tourism and should involve them in
tourism activities.
 Guides, travel agents and other tourism professionals should be
given proper training to treat not only international tourists but
domestic tourists as well.
 More shopping complexes should be constructed.
 And employment should be given to local people to improve the
common man’s living standard.

REFERENCES

 WWW.GWALIORMUNICIPALCORPORATION
 GWALIOR FORT
 JAI VILLAS PALACE

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