Académique Documents
Professionnel Documents
Culture Documents
Propagation nurseries
Wholesale/ production nurseries
Retail nurseries
Mail order nurseries
Garden Centres
1. PROPAGATION NURSERIES
Concentrate on plant production.
Producing plant from seeds, cutting or other vegetative propagation (tissue culture,
grafting, budding, layering)
Responsible for the introduction of new species and cultivars to nursery industry.
Have wide range of crop or have own specialized crops.
2. WHOLESALE NURSERY
o Grow in bulk and sell their plants and flowers to retail and mail-order nurseries,
landscapers and building contractors.
o Key decisions include:
what you will grow
who your customers will be, and
how you plan to deliver plants to your customers
o Choose to grow a limited variety, but then grow them in large numbers.
o Need more land and a larger work force
o Sell rooted cutting (liners) that ready for transplanting into containers or field.
o Sell the liners to both wholesalers and retailers, who grow them to a larger size before
selling them to their customers
o Include tissue cultured plants, rooted cuttings, and seedlings.
3. RETAIL NURSERIES
Bought a plant from a wholesale nursery than sell plants to retail customers.
Grow some of their own plants, others simply purchase plants from a wholesaler and
then resell them.
Should focus on defining their customer base, which will lead them to what they
should sell
High-profit items include larger plants and accessories like birdbaths, window boxes,
gardening tools, and accessories
Sometimes they also provide services like replanting into decorative containers, and
making custom planters.
The picture shows the retail nursery.
4. MAIL-ORDER NURSERIES
Sell their products through the mail.
Deliver products that their merchandise via mail or by bus.
Their contacts with customers is primarily through catalogues and online
advertisement
Some of them grow their own plants, and still others buy their inventory from
wholesalers and then resell.
Potted materials are grown and shipped in a lightweight medium to reduce shipping
costs.
I. Display area
V. Marking requirements
In addition to the sale of plant material and plant related supplies certain nurseries
provide their customers with additional services.
These include:
Total landscape service
Home maintenance service
Problem-solving service
Offer not only garden supplies, but also leisure buildings, garden furniture, products
for pets and fish keeping, and Giftware and home products.
Many larger centre also have florist departments, wild bird care and their own
restaurants.
The picture shows the garden centres.