Académique Documents
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(2010 -11)
Tentative Course Outlines of Electives
IT/OPS ELECTIVES
Outline -
Objectives:
Course Contents:
Key Issues in Information Systems Management and the Role of the CIO; Analytical
Framework for Strategic IT Initiatives; Sustaining Competitive Advantage by use of IT;
Creativity, Learning Organizations and Role of Information Technology in Business
Transformation. Information Partnerships; Managing in the Market space; National
Information Infrastructure and IT Policy at the National Level; Planning for Strategic IT
Resource; Managing the IT Function; Outsourcing IT Function.
Business Analytics
Introduction to Business Analysis
• Role of a Business Analyst
• Ingredients of a Business Analyst
• Why a Business Analyst?
• Structure of Development Team
• Position of a Business Analyst in the development team
If your company makes a product from parts purchased from suppliers, and those
products are sold to customers, then you have a supply chain. Some supply chains are
simple, while others are rather complicated. The complexity of the supply chain will vary
with the size of the business and the intricacy and numbers of items that are
manufactured
Course Contents
BI Roadmap Lifecycle
Introduction to RDBMS
A relational DBMS is special system software that is used to manage the organization,
storage, access, security and integrity of data. This specialized software allows
application systems to focus on the user interface, data validation and screen
navigation. When there is a need to add, modify, delete or display data, the application
system simply makes a "call" to the RDBMS.
§ ER Diagram
Participants should be able to manage large volume of data using complex SQL
statements.
Introduction to Datawarehousing
A data warehouse is a subject-oriented integrated time-varying non-volatile collection of
data that is used primarily in organizational decision making.
Outline
_Introduction to Data Warehousing
_Star schema
_Snowflake schema
_Galaxy Schema – Fact Constellation
_OLAP: Online Analytical Processing
_Multidimensional Data Model
_Roll-up & Drill-down
_I3 Demo
Knowledge Management
Strategic Management of IT
Types of IT applications & management implications
Value chain approach towards IS/ IT strategy formulation
Business Process Reengineering and implications for technology planning
Infrastructure-led approaches for IT planning
Technological innovation: Strategy and implementation
Strategic Grid and implications for IS/ IT management
Information Architecture
Enterprise Systems
Enterprise systems (ES) are large-scale, integrated application-software packages
that use the computational, data storage, and data transmission power of modern
information technology to support information flows, reporting, and data analytics within
and between complex organizations.
Prerequisites
• Knowledge of your business requirements
• Experience using the Windows operating system
• Experience using a web browser
MARKETING ELECTIVES
Objectives
The program has been designed keeping in mind the following objectives:
• Appreciating the inter-dependence and relationship amongst channels of distribution;
• Understanding how sales and distribution fits into the big picture of marketing and how
these aspects
can be combined to achieve organizational goals;
• To analyze decision alternatives and planning and implementation of Sales and
marketing programs;
• To analyze selection, motivation of channel members and managing conflict.
Contents
• Issues and Challenges in the area of Sales and distribution in India today;
• Designing the Channel Structure;
• Motivating and Building Partnership with Channel partners;
• Role of First Line Sales Managers;
• Improving the productivity of Sales Efforts.
Advertising and Sales Promotion
Adverting is only one element of the promotion mix, but it often considered prominent in
the overall marketing mix design. Its high visibility and pervasiveness made it as an
important social and encomia topic in Indian society. Promotion may be defined as “the
co-ordination of all seller initiated efforts to set up channels of information and
persuasion to facilitate the scale of a good or service. Promotion is most often intended
to be a supporting component in a marketing mix. Promotion decision must be
integrated and co-ordinated with the rest of the marketing mix, particularly
product/brand decisions, so that it may effectively support an entire marketing mix
strategy. The promotion mix consists of four basic elements. They are:-
1. Advertising
2. Personal Selling
3. Sales Promotion & Publicity
Services Marketing
COURSE DESCRIPTION
This course will introduce the core principles, concepts and marketing strategies
specific to the services sector. It will explore service processes and delivery, customer
loyalty, pricing, communications, and capacity by studying businesses in a variety of
service industries. We will also expand the 4 Ps concept to represent 8 Ps for the
services sector. The course uses extensive individual work, both inside and outside of
the class, with an emphasis on application to provide a strong understanding of the
fundamentals of services marketing.
COURSE OUTCOMES
1. Understand key principles, concepts and terms associated with services marketing –
including the differences between services and goods marketing, and the concept of the
8 Ps.
2. Construct a flowchart identifying the service processes from the customer and
provider perspectives.
3. Distinguish between levels of customer contact; and core versus supplementary
service elements.
4. Understand the value of customer loyalty, customer retention and service recovery.
5. Explain concepts of competitive positioning and service marketing strategies.
6. Understand and apply aspects of productivity, quality and service delivery.
7. Understand elements of costs and service pricing strategy.
8. Explain the role and components of communication for services.
9. Apply concepts of balancing service demand and capacity.
10. Understand the role of human services and technology in relation to services
marketing.
International Marketing
Course Description
International Marketing students will develop an appreciation for the elements involved
in global marketing which includes cultural, economics, political, and social aspect. The
course focuses on e-commerce, entrepreneurship, and international business.
Consumer Behaviour
Customer behavior study is based on consumer buying behaviour, with the customer
playing the three distinct roles of user, payer and buyer. Relationship marketing is an
influential asset for customer behavior analysis as it has a keen interest in the re-
discovery of the true meaning of marketing through the re-affirmation of the importance
of the customer or buyer. A greater importance is also placed on consumer retention,
customer relationship management, personalization, customization and one-to-one
marketing. Social functions can be categorized into social choice and welfare functions.
Business Analytics
This course provides an introduction to the field of business analytics, which has been
defined as the extensive use of data, statistical and quantitative analysis, exploratory
and predictive models, and fact-based management to drive decisions and actions.The
development and use of data warehouses and data marts to support business analytics
is discussed. The use of key performance indicators, dashboards and scorecards for
performance management and opportunity assessment are addressed.Text and web
mining are discussed, and the application of selected data mining techniques to
business decision making situations is illustrated.Students actively participate in the
delivery of this course through case and project presentations.
COURSE OBJECTIVES:
International Marketing
COURSE DESCRIPTION
Marketing Models
Course Objectives
Course Content
The primary purpose of this course is to enhance your ability to develop and critically
evaluate marketing models. The course will examine a variety of models, including
models of consumer behavior, industrial buying and firm behavior, (aggregate) market
models (e.g., competition, market entry), strategic marketing models, forecasting
methods, new product models, marketing response models (e.g., channels, pricing,
advertising, promotion), forecasting models and decision support systems. It will cover
early “classic” models, as well as recent ones. More generally, the course concerns how
to plan, design, conduct and interpret research in marketing and management. The
application context of the research issues discussed in this course need not be
restricted, so you are encouraged to apply the course material to your area of research
interest. This course is appropriate for researchers in fields of inquiry such as
organizational behavior, management and economics, as well as marketing.
FINANCE ELECTIVES
Course Outline:
(1) Introduction to Derivatives
(2) Futures Markets
(3) Pricing of Forwards & Futures
(4) Interest rate Futures
(5) Swaps
(6) Option Markets
(7) Properties of Option Prices
(8) Trading Strategies involving options
(9) Binomial Pricing
(10) Model of Stock Prices
(11) Black - Scholes Option Pricing Model
(12) Options on Stock Index, Currencies and Futures
(13) Management of Market Risk
(14) Value at Risk
(15) Exotic Options
Financial Markets
Course Objective:
Topics -
Course Outline:
Commercial Banking
This subject through an analysis of the application of modern banking and finance
theory to the process of the management of financial institutions, adopts a strategic
approach to the issues of structure, regulation, policy formulation and implementation in
today’s financial institutions, including Banks, Insurance Companies and Financial
Cooperatives. Coverage is given to the areas of financial management, valuation,
performance and cost analysis, innovations and technology, asset-liability management
and strategic planning.
Course Overview
The objective of this course is to develop and sharpen analytical skills in using financial
information to make economic decisions and to solve economic problems. We will
focus on the role that financial statement analysis plays in the equity valuation process.
This will entail learning how to use industry analysis, profitability analysis, and
accounting analysis to develop qualitative and quantitative inferences about a
company’s past, present, and future economic condition. A firm’s historical financial
statements (including the footnotes and ancillary disclosures) are an essential source of
information for developing beliefs about the amounts, timing, and risk of future payoffs
associated with debt or equity securities. We will discuss how to convert these beliefs
into a set of pro-forma financial statements that include a schedule of forecasted payoffs
(e.g., earnings or operating free cash flows) and ultimately how to transform these
forecasted payoffs into an estimate of equity value. Various valuation diagnostics and
heuristics (e.g., multiples) will also be described.
Microfinance
Microfinance institutions (MFIs) provide financial services to the poor. Financial
services include credit, savings, and insurance. The definition of who is poor varies by
Country and region, but largely includes those who work within the informal economy in
developing countries.
This course is designed to explore and analyze the key issues associated with
microfinance and wealth creation. In the process we will address such questions as:
What is microfinance? What are the various business models for microfinance
institutions (MFI’s) and wealth creation? What are common factors among successful
MFI’s? What is the social and economic impact of MFI’s? What are the limitations of
microfinance as a path for alleviating poverty? What is social venture capitalism?
Books:
• Armendariz, Beatriz and Jonathan Morduch, The Economics of Microfinance.
• Yunus, Muhammad, Banker to the Poor: Micro‐lending and the Battle against World
Poverty, Public Affairs: New York, (1999).
Course Objectives:
International Finance
Course Description:
International Finance will introduce students to global financial markets and operations
of multinational firms. The course will be taught on-site in London and students from
several universities will benefit from their visits to some of the world’s most important
financial institutions. Background information will be provided prior to the London trip
via Internet links and electronic correspondence. Topics to be discussed will include
foreign exchange markets, international financial markets, international banking,
currency derivative markets, Euromarkets, risk management, and investment decisions
in the global marketplace.
Course Objectives:
Provide students with a basic knowledge of how international financial markets work.
Provide students with an understanding of exchange rates and why currency values
fluctuate.
Explore methods used to manage risk in the global markets.
Support student learning through site visits to cultural and financial centers.
Provide an in-depth understanding of the process and techniques used to make
international investment decisions.