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SESI2012/2013
(SPECIAL EXAMINATION SEMESTER III
2012/2013 SESSION)
MASA 60MIN[T
(DURATION) (60 MINUTES)
(DATE)
MARKAH 50 (MENYUMBANG 30% PERATUSKEPADA MARKAH
KESELURUHAN)
(CONTRIBUTING TO 30% OF THE OVERALLMARKS)
3. Marketing strategy consists of four key variables, also known as the 4Ps of marketing.
These four variables are
A. Product, Price. Place and Protection.
B. Product, Price. Packaging and Promotion.
C. Packaging, Price, Place and Protection.
D. Product, Price, Place and Promotion.
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6. An organizational structure known as a "simple structure" is most often used when
acompany
A. first begins.
B. goes through rapid growth.
C. is in the maturity stage.
D. has many employees.
8. The main benefits of a private limited company include the following except
A. freedom to choose business activities.
B. freedom to make business decisions.
C. freedom to use financing sources.
D. freedom to offer shares to the public.
A. business analysis
B. industry analysis
C. strategic analysis
D. competitor analysis
10. Which of the following was not identified as one of the main characteristics of
successfulentrepreneurs?
A. passion for the business
B. tenacity despite failure
C. young and outgoing
D. execution intelligence
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11. The aging of the population, family and work patterns, the increasing focus on health
care,and new forms of music and other types ofentertainment are examples of
____________that are providing new opportunities for entrepreneurial firms.
A. legal or regulatory forces
B. technological forces
C. social forces
D. economic forces
13. If an entrepreneur has an internal locus of control this means that he/she
A. minimizes risk.
B. feels comfortable in an unstructured situation.
C. believes that success or failure depends on his/her own actions.
D. sees changes as opportunities.
14. The process of perceiving the possibility of a profitable new business, product or service
idea is referred to as:
A. inspired discovery.
B. opportunity recognition.
C. idea confirmation.
D. inspired detection.
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16. The term “entrepreneur” originated from a French word which means
A. to assume risk.
B. to undertake.
C. to venture.
D. to compete.
E. to make money
17. Among the promotional methods usually used by new entrepreneurs to introduce
theirbusinesses include all the following except
A. television advertising.
B. opening sales.
C. face-to-face sale.
D. purchase with purchase.
18. Which of the following group of people is considered to be least entrepreneurial according to Adnan
Alias (2004)?
A. Manager.
B. Administrator.
C. Franchisee.
D. Intrapreneur.
19. A successful entrepreneur who wants to expand his/her venture needs to analyze his/her
internal business environment. Such analysis would yield a view on
A. the strengths and weaknesses of his/her firm.
B. investment opportunities and business development.
C. financing and marketing opportunities.
D. threats from his/her competitors.
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21. Organizational plan includes the following information except
A. organization chart .
B. schedule of tasks and responsibilities.
C. list of office equipment.
D. list of products or services.
23. Administration budget needs to list administrative expenses which would be paid for on
A. monthly- and fixed-basis only.
B. fixed-, monthly- and one off-basis.
C. monthly-and one off-basis only.
D. fixed-and one off-basis only.
A. I and II.
B. II and III .
C. I, II and III.
D. All of the above.
27. Administration expenditure normally includes the following except
A. office rentals and utilities.
B. salaries of administration staff
C. payments of hire purchase installments.
D. payments of EPF and SOCSO contributions.
28. All the following factors should be considered in preparing sales forecast except
A. market size.
B. product or service description.
C. competitors strength.
D. market share.
29. Competition analysis, promotional strategies and pricing policy are reported in the
A. administrative plan.
B. operational plan.
C. marketing plan.
D. financial plan.
30. Which of the following information should not be included in the main body of abusiness
plan?
A. Introduction.
B. Administrative plan.
C. Financial plan.
D. Entrepreneur 's definitions.
31. Which of the following statement is correct?
A. One of the advantages of the company form of organization is that it avoids
doubletaxation.
B. It is easier to transfer one's ownership interest in a partnership than in a company.
C. One of the disadvantages of a sole proprietorship is that the proprietor is exposed
tounlimited liability.
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D. One of the advantages of a company is that every stockholder has equal voting
rights,with "one person, one vote."
32. The financial plan of a business plan provides information that would enable managementto
A. assess the ability to fulfill debt obligation.
B. secure enough financial resources.
C. identify business constraints.
D. develop vision.
33. Technology-based businesses specializing in ICT are eligible for the following privileged
status under government special scheme.
A. MSC Status companies.
B. Pioneer Status companies.
C. BioNexus Status companies.
D. IRDA Status companies.
34. Sources of finance to be reported in the financial plan can include all of the following
except
A. sales.
B. bank loans.
C. hire purchase.
D. capital contribution by owners.
35. When starting a new entrepreneurial venture, an entrepreneur can do the following except
A. set up a new start up.
B. buy existing busi8ness.
C. enter into licensing agreement.
D. form a private limited company.
36. Computers, cash registers, and copiers would be listed in start-up costs under
A. inventory.
B. supplies.
C. machinery and equipment.
D. prepaid expenses.
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37. The following budget is not part of the financial inputs to the financial plan.
A. Operating budget.
B. Marketing budget.
C. Administration budget.
D. Financing budget.
38. Cost of goods manufactured generally include all the following except
A. direct materials.
B. directlabour.
C. indirect materials.
D. indirect marketing.
40. Demographic changes, lifestyle changes and legislative trends are examples of
A. national trends.
B. industry trends.
C. local trends.
D. facts included in the mission statement.
41. It is common for entrepreneurs to learn about an industry before starting a business. This is
often done by
A. reading trade magazines.
B. talking to friends.
C. going to training programs.
D. working for someone else.
42. The primary purpose of the cash flow statement is to provide information
A. about a company's cash receipts and payments during a specific period.
B. about a company' s investing and financing activities during a specific period.
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C. regarding a company' s financial position at the end of a specific period.
D. regarding a company's operating activities for a period of time.
46. A business plan is considered as the blueprint of a business because it helps the
entrepreneur to
A. evaluate the proposed business venture in an objective, critical and practical manner
B. toanalyse and evaluate the viability of the proposed project.
C. convince relevant parties of the investment potential of the project.
D. allocate business resources effectively and efficiently.
E. manufacture certain products in a specific manner.
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D. All of the above.
48. When an entrepreneur is assessing information and seeking assistance from SIRIM, he or
she is looking for _______ assistance.
A. technical
B. marketing
C. infrastructure
D. research and development
49. Business right protections can be achieved through all of the following except
A. trademark .
B. patent.
C. business license.
D. Copyright.
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